BH SEO Tools is a free online backlink checker tool that gives you the opportunity to track and check your backlinks status, anchor texts, and other related data.

BH SEO Tools is a completely free online backlink checker tool that allows you to get the number of backlinks, anchor texts, referring domains, and more.

Bh Seo Tools

Who says you have to spend money to get more traffic?

There are tons of free SEO tools that can help you drive more traffic. Sure, you may know of some, like Ubersuggest, but there are many more options than just my own tool.

Before I dive into the tools, I’ve broken them down into the following categories:

Keyword Research
Content Marketing
Rank Tracking
Link Building
Technical SEO
So, are you ready to dive in? Let’s get started!

Keyword Research
All of the tools in this category will help you find more keywords. Many of them have different ways of coming up with keyword suggestions, so you may want to check them all out.

Ubersuggest
Ubersuggest has many different keyword research options and a free Chrome extension you can use from the SERPs. First of all, it shows you how many searches a keyword has had over the last 12 months, so you can see any seasonality.

ubersuggest free SEO tools
In addition to that, it pulls keywords from a few different sources such as Google Suggest and its own database, it shows you all of the keywords your competition ranks for, and it provides keyword suggestions based on questions, comparisons, and prepositions.

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My favorite feature of Ubersuggest’s keyword research capabilities is that not only can you see how competitive a term is, but it also tells you how many links the average ranking website contains. Here’s how you do that:

Step #1: Enter Your Keyword and Click “Search”

Step #2: Click “Keyword Ideas” in the Left Sidebar

Step #3: Click on a keyword from the provided list

Step #4: Review the data

For the keyword phrase “content marketing strategy,” the average web page that ranks in the top 10 of Google has 479 backlinks. This provides a clear idea of how many links you need to build to rank well.

What’s also unique about Ubersuggest is that it provides local keyword suggestions. This is great if you are trying to do local SEO.

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Answer The Public
Answer The Public leverages Google Suggest to find all of the questions people may have related to any industry or keyword.

Just type in a keyword, and it will give you a laundry list of questions people are searching for related to that keyword.

Similar to Ubersuggest, it also shows you comparison and preposition-related keywords.

I like the tool because compared to any competing tool, it represents the data in nice visuals.

KeywordTool.io
SEO doesn’t just exist on Google. You can also rank higher on Amazon, YouTube, Bing, and tons of other sites.

KeywordTool.io uses the same concept as Google Suggest, but for a handful of sites like Amazon, Play Store, and YouTube.

If you are performing SEO on sites other than Google, you should check out KeywordTool.io.

FAQfox
FAQfox is a neat little tool that finds you questions people want to be answered based on any specific site you want information from.

For example, you can type in the word “cat” and quora.com as the URL, and it will show you category-based questions people are asking on Quora.

FAQfox free SEO tools
You can do this for Reddit or any other site you want keyword ideas from.

Great content should answer users’ questions. This free SEO tool can help you find the questions users are asking so you can address them.

Google Keyword Planner
Of course, the search giant, Google, has its own keyword research tool.

Google Keyword Planner gives you suggestions as well as CPC data and click estimates.

google keyword planner free SEO tool
You’ll also notice that many other keyword tools have CPC data, but chances are they are pulling it from Google Keyword Planner.

When using Keyword Planner, look for terms with a high CPC as they tend to convert well when you rank for them organically.

Google Trends
Out of all the tools on the list, I probably use Google Trends three to four times a week. That’s how much I love it.

What I love about Trends is that it shows you what is hot right now. In addition to that, it tells you if an industry is getting less search volume or more over time.

You can also filter your data based on a specific country or look at the data from a global perspective.

Soovle
Soovle takes the concept of Google Suggest (autocomplete) but for many popular sites around the web.

Soovle free SEO tools
Soovle pulls all popular keywords on Google, YouTube, Amazon, Wikipedia, Bing, Yahoo, and Answers.com.

AdWords and SEO Permutation Generator
The AdWords and SEO Permutation Generator is a super simple tool that helps you get creative with your keyword research.

You enter in a handful of terms you want to target, combining them to make different variations for you.

adWord SEO keyword free SEO tool
Not all keywords will be popular in search volume, but it will give you a sense of how you can go after long-tail variations within your site.

Keyworddit
Reddit has many categories (subreddits), and Keyworddit helps you find all of the keywords within that subreddit.

keyworddit free SEO tool
What’s neat is it even breaks down the volume for each of those keywords. That way, you can quickly see if any are worth going after.

Generally speaking, you’ll want to use tools like this as it will give you a new perspective on keyword research.

Pulling results from Google is something that all SEOs already do. Because of that, you need to use other sources if you want to get a leg up on your competition.

Bulk Keyword Generator
The Bulk Keyword Generator by Higher Visibility does keyword research a bit differently than most of the keyword tools out there.

Bulk keyword generator free SEO tool
First, you pick a business category. Then you select the type of business you have and enter in any locations you are targeting.

You’ll then be given a list of keywords that you can potentially target.

I like this tool because it makes things super simple, especially if you are new to SEO.

WordTracker Scout
WordTracker is a browser extension that gives you a list of keyword ideas from any web page.

word tracker scout free SEO tool
Just browse any site or check out your competition, click a button, and boom, you are given ideas on keywords that other people are using.

It breaks the keywords down by relevance and volume.

SearchVolume.io
When you are doing keyword research, how do you know a keyword is getting enough searches?

SearchVolume.io lets you bulk upload up to 800 keywords, and it tells you how popular each keyword is.

searchvolume.io free SEO tool
The tool also works for a handful of other regions, such as Brazil, France, and Italy.

Google Location Changer
SERanking has a neat tool that works well if you are doing international SEO.

Their Google Location Changer allows you to search Google in any country or city. Just type in a keyword, and you’ll see who ranks.

Google location changer free SEO tool
Using this tool in combination with WordTracker Scout can give you unique keyword suggestions.

Content Marketing
Content is the one thing we all have to create if we want more search traffic.

Here are free content marketing tools that can help you get the most out of your search traffic.

Google Analytics
If you’re not yet using Google Analytics, I recommend you start as soon as possible. There is no other data source that provides high-quality and detailed information like Google Analytics.

In a Google-dominated era, it’s what we have to work with. Most of the other data tools simply piggyback on Google’s data using the API.

You can’t ignore Google Analytics for content marketing or SEO. Virtually all the actionable and important data about site visitors, traffic, etc., comes from this critical source.

ClickFlow Content Decay
Have you noticed that your rankings decrease over time?

It’s not just because of Google algorithm updates. In most cases, your old content won’t perform as well because it’s old.

The ClickFlow Content Decay Tool is different—it shows you old pages on your site that are no longer performing well. These outdated posts are great candidates for a content refresh.

First, you’ll want to connect the Content Decay Tool to your Google Search Console.

Once ClickFlow imports your data, you’ll see a report that shows you the pages on your site that have lost the most search traffic over the past 12 months.

clickflow free SEO tool
From there, you can update these posts to win back lost traffic. Simply expand upon your content, add examples to make it more thorough, and cut any outdated references.

If you choose to upgrade to a paid ClickFlow account, you can even measure your content refreshes.

ClickFlow will show you the impact that updates have on your traffic and rankings on a page-by-page basis.

What’s cool about this tool is it will save you a lot of time. For example, my team updates 90 pieces of content a month. The last thing you want is to spend a lot of time and resources on content that never had much traffic.

Google Search Console
Most people use Google Search Console to see which keywords are driving them traffic.

My favorite way of using Search Console is to see which one of my blog posts is getting a lot of search impressions but has less than a four percent click-through rate.

Google search console free SEO Tool
I then modify each of those pages to include the right keywords in my meta tags. Then I look to see which keywords I am ranking for but not really targeting yet, and then create new content around those terms or modify existing content to target them.

Content Ideas
Ubersuggest has a feature similar to Buzzsumo, but it is 100% free. It’s called Content Ideas.

All you have to do is enter in a keyword or phrase, and it will show you all of the popular blog posts that contain that term.

The blog posts are then sorted by social shares, backlinks, and search traffic.

This helps you create content around topics people want to read, which means more traffic.

Hreflang Tag Generator
One of my biggest traffic gains has come from translating my content.

A lot of people ask me if they would be penalized for duplicating and translation their content.

The answer is no.

All you need to do is use the Hreflang Tag Generator.

hreflang free SEO tool
This tool creates tags for your HTML code, so Google knows you are targeting specific languages and countries with certain content pages.

SEOPresser Title Generator
For every 10 people that see your headline, only 2 on average will continue to read your content.

In other words, content marketing is all about the headline.

If you are struggling to create headlines, check out this title generator.

title generator free SEO tool
Just insert a keyword or phrase, and it will generate dozens of suggestions for you.

Title Capitalization Tool
Not sure which words in your title should be capitalized?

This Title Capitalization tool will take care of that for you.

title capitalization free SEO tool
It may not sound important to you, but if your titles look off, people may not click through from SERP results to read your content, which can decrease your rankings over time.

Grammarly
Every SEO should be using Grammarly.

Which do you think Google prefers? Ranking a blog post that reads well or one that contains a lot of spelling and grammar errors?

free SEO tool Grammarly
Grammarly helps you avoid spelling mistakes. This is really important if you want to rank on Google.

Google SERP Preview Tool
Have you noticed that some listings on Google get cut off because the title is too long?

A big misconception is Google uses character counts for meta tags. In reality, they count pixels.

Google SERP Tool will tell you how many pixels your meta tags contain and if they will get cut off by Google.

google SERP preview tool free SEO tool
It also shows you a preview of what your web pages will look like on Google.

Rank Tracking
Google Analytics is a great tool to show you your overall traffic, but it doesn’t tell you where you rank.

If you want to track your rankings, you’ll need to use other (free) SEO tools.

Google Search Console
I know I mentioned this tool above, but Google Search Console is the most unique rank tracking tool out there.

Because this tool is from Google, they can tell you your average ranking for any one of your pages per country.

Google search console free SEO tool
And because the data comes from them, they average it out to give you accurate information.

You can also go back 16 months and see how your rankings have changed over time.

Ubersuggest
I know I also mentioned Ubersuggest above, but it now has a free rank tracking feature. You can get to it by doing the following:

Step #1: Enter Your URL and Click “Search”

Step #2: Click “Dashboard” on the Left Sidebar

free SEO tool rank tracker Ubersugest.
Step #3: Click on “New Project” and go through the flow to add your website and keywords you want to track.

Step #4: Click on “Tracked Keywords”

Free seo tool ubersuggest
Step #5: Monitor Your Rankings

Free SEO tool average position ubersuggest
It provides the same features as those paid rank trackers. You can track your rankings daily for any keyword or groups of keywords for any country, city, or county.

It also saves your data for you to go back as far as you want to see if your rankings have been increasing or decreasing.

Link Building
You used to have to pay for tools if you wanted link data, but that’s not the case anymore. Here are the free link tools you can use.

MozBar
This is probably my favorite link tool.

Even though Google doesn’t use domain authority, in general, the higher the authority of a site that is linking to you, the better off you are.

MozBar shows you the domain authority and page authority of every page on the web.

free SEO tool moz bar
If you are going to build links, focus on the sites with the highest authority.

SEOgadget for Excel
If you are like me, you probably love using Excel when you are building links.

SEOgadget for Excel makes it really easy to pull in data from Majestic and Moz.

free SEO tool seo gadget
If you haven’t tried this yet, you should consider it. It will make it easier for you to find new insights and run your own calculations.

Backlinks
Backlinks is a free tool that shows you all of your backlinks. There are no limits in row count or anything like that… you can just see everyone who links to you.

back link SEO tool
You can see if any of your links are dofollow or nofollow as well as the anchor text.

You can filter the results to find backlink opportunities when researching competitors, and you have the option to look up link data on a domain, subdomain, or a specific URL.

It will also show when a link was first found and last crawled and the authority of each link.

ClickMinded Domain Authority Checker
Tired of looking up the domain and page authority manually on each of your pages or sites?

This Domain Authority Checker helps by allowing you to check multiple pages at once.

Free SEO tool domain checker
Just add a list of URLs, and within seconds, you’ll have a list of your page authority per URL. You can also do the same for domains and upload dozens of domains at once.

SEOWorkers Analysis Tool
The Analysis Tool allows you to plug in a website URL — any website, even if it’s not yours — and generate a report.

Free SEO tool SEOworkers
SEOWorkers doesn’t provide anything new, but it does help to save a lot of time in analysis. Also, it provides background information on the data.

The report is quick and detailed.

analyzed page free seo tool
Some of the data, like the HTTP Headers Check is under-the-hood stuff that you wouldn’t normally think to check for.

Bh seo tools list

Why Use SEO Tools?
SEO tools save you from tedious keyword research and data analysis. With these tools, you’re able to see what’s working and which parts of your strategy could benefit from some tweaking. The best SEO tools also provide reports about how you measure up to competitors and where the greatest opportunities lie. What’s more, they allow you to measure search performance countries, regions, or languages.

It gets better. If you’re managing more than one website, SEO tools can help you assess each site’s performance on the fly. Many entrepreneurs with multiple websites end up putting a lot of data in spreadsheets and analyzing it manually. But that soon becomes overwhelming and raises the risk of the reports being inaccurate. Fortunately, you can use SEO software to save hours of effort and generate accurate reports at a click.

Best Search Engine Optimization (SEO) Tools

1. Ahrefs: SEO Keyword Tool
   Ahref – SEO Keyword Tool
   Ahrefs is one of the most recommended SEO tools online. It’s only second to Google when it comes to being the largest website crawlers. SEO experts can’t get enough of Ahrefs’ Site Audit feature as it’s the best SEO analysis tool around. The tool highlights what parts of your website need improvements to rank better in search engines. From a competitor analysis perspective, you’ll likely use Ahrefs to determine your competitor’s backlinks to use them as a starting point for your own brand. You can also use this SEO tool to find the most linked to content within your niche, check and fix broken links on your website,and get an overview of your best-performing pages (so you can see what information is drawing in the visitors).

Syed Irfan Ajmal

Syed Irfan Ajmal, a Growth Marketing Manager at Ridester, loves the SEO keyword tool Ahrefs. He shares, “Ahrefs is surely our most favorite tool when it comes to various facets of SEO such as keyword research, rank tracking, competitor research, SEO audit, viral content research and much more. We add our site and those of our competitors to it. The tool then shows us the sites which have backlinked to our competitors but not us. This helps us find great link opportunities. But this wouldn’t have been so easy if Ahrefs didn’t have the largest database of backlinks. Ahrefs has been instrumental in getting our site ranked for several major keywords, and getting us to 350,000 visitors per month.”

2. Google Search Console: Top SEO Tool
   Best seo tools
   Offered for free to everyone with a website, Google Search Console lets you monitor and report on your website’s presence in Google SERP. All you need to do is verify your website by adding a code to your website or going through Google Analytics and you can submit your sitemap for indexing. Although you don’t need a Search Console account to appear in Google’s search results, you can control what gets indexed and how your website is represented with this account. As an SEO checker tool, Search Console can help you understand how Google and its users view your website and allow you to optimize for better performance in Google search results. It’s especially useful for new websites as it lets site owners submit web pages for search indexing.
3. SEMRush: Marketing SEO Tools
   SEMRush – Marketing SEO Tools

Marketing SEO tools like SEMRush tend to be fan favorites in the SEO community. Experts love that they let you easily assess your rankings as well as identify changes and new ranking opportunities. One of the most popular features of this SEO tool is the Domain Vs Domain analysis, which allows you to easily compare your website to your competitors. If you’re looking for analytics reports to help you better understand your website’s search data, traffic, or even your competitors, you’ll be able to compare keywords and domains. The On-Page SEO Checker tool allows you to easily monitor your rankings and find some recommendations on how to improve your website’s performance.

Liraz Postan – SEO Experts

Liraz Postan, Senior SEO & Content Manager at Outbrain, recommends SEMRush as one of the best SEO tools. She says, “My favorite SEO tool is SEMrush with the feature of “organic traffic insights”. This feature lets me see all my leading articles with one dashboard, along with related keywords, social shares and word count. This gives me a quick overview of what’s working and where to optimize. I generally use SEMrush on my daily work, love this tool, and love using its site audit to optimize our site health. We improved our site health by 100% more since we started using SEMrush, and we increased conversions by 15% more from our content pages.”

4. KWFinder: SEO Keyword Tool
   KWFinder – SEO Keyword Tool

An SEO keyword tool like KWFinder helps you find long-tail keywords that have a lower level of competition. The experts use this SEO tool to find the best keywords and run analysis reports on backlinks and SERP (Search Engine Results Page). Their Rank Tracker tool helps you easily determine your ranking while tracking your improvement based on one key metric. Plus, if that’s not enough, you’ll get a ton of new keyword ideas to help you rank your website even higher.

George PerryGeorge Perry, an SEM Specialist at Bandwidth, raves about KWFinder. “I like that not only does it show me information on the keyword that I was searching for, but pulls in good suggestions for related terms, and how they compare (volume, CPC, difficulty, etc.) to the term I originally looked at. I’ve been able to help my clients target not only those big, pie in the sky vanity terms, but to better target those terms that are lower in the funnel and more likely to convert, allowing me to target them through focused content that answers the questions they’re actually asking.”

5. Moz Pro: SEO Software
   Moz Pro SEO software
   SEO software Moz Pro keeps popping up as one of the best SEO tools that experts actually use. Some specialists raved about how Moz was always up to date despite Google’s regular algorithm changes. Others praised Moz’s chat portal that allows them always to get an insightful response to every question asked. Whether you’re looking for keyword recommendations or a site crawl, Moz is a full-service powerhouse. You can get great insights into how your website is performing but also how to improve it. They also have a free MozBar toolbar that you can download to see your website’s metrics while browsing any page. If you’re looking to learn more about SEO, you should also consider checking out MozCon, their annual conference.

Keri Lindenmuth

Keri Lindenmuth’s, Marketing Manager at Kyle David Group, go-to SEO tool is none other than Moz Pro. She says, “My favorite feature of the tool is its ‘page optimization feature.’ It tells you exactly what steps you can take to improve the SEO of every single page on your website. For example, it will tell you to ‘Include your keyword in this page title’ or ‘Add an image with a keyword alt tag.’ This tool has substantially improved our client’s business simply by the fact that it gives increased transparency. We can compare their site’s traffic and optimization to that of their competitors. We can see which pages and search terms their competitors perform well in and alter our web practices to compete against theirs. Without a tool like Moz, SEO really becomes a guessing game. You have no idea where you’re doing well and where you can use improvement.”

6. Ubersuggest: Keyword Tracking Tool
   Ubersuggest: Keyword Tracking Tool

Ubersuggest, developed by Neil Patel, is a free keyword finder tool that helps you identify keywords and also the search intent behind them by showing the top ranking SERPsFrom short to long-tail phrases, you can find the right terms to use on your website with hundreds of suggestions from this free great keyword tool. Metrics Ubersuggest includes in its reports are keyword volume, competition, CPC, and seasonal trends. Great for both organic SEO and paid PPC, this tool can help you determine if a keyword is worth targeting and how competitive it is.

7. Answer The Public: Free SEO Tools
   Answer The Public – Free SEO Tools

Free SEO tools like Answer The Public allow you to easily find topics to write about for your blog. I’ve used this tool in the past to create content around specific keywords to better rank online. Say you’re in the ‘fitness’ niche. You can use this free SEO tool to create content around keywords like fitness, yoga, running, Crossfit, exercise and cover the entire spectrum. It’s great for finding featured snippet opportunities. Say you hire a freelancer to create content for you, all you need to do is download this list and send it over to them. And it would only take you five minutes, making it one of the most efficient ways to come up with SEO topics for new websites.

Matt Jackson

Matt Jackson, Head of Content at Wild Shark, loves free SEO tools like AnswerThePublic. He shares, “One of my favorite tools when compiling SEO content for a site is AnswerThePublic.com. The best feature of the tool is that it presents a list of the questions that web users are asking about a particular keyword. If I’m running out of genuinely useful content ideas, or if I’m compiling an FAQ page, it provides invaluable guidance as to what, exactly, people are searching for. It is not only useful for SEO content, it means that our clients can answer questions on their site, minimizing the number of customer service calls they receive and giving greater authority to a page and the overall business. And here’s a quick tip: prevent neckache by hitting the Data button, rather than straining to read the question wheel.”

8. SpyFu: Free SEO Tools
   SpyFu – Free SEO Tools

While SpyFu has an amazing premium version, many of our experts raved about its free features. If you’re just starting out, you can easily grow into the paid features as you start succeeding. You can easily view the number of times a keyword gets searched each month while easily determining the ranking difficulty for that keyword. You can also do some research on your competitors to determine which keywords they use. Additionally, you can search your competitor’s, or your own, website to easily see how many organic keywords they have, how many monthly clicks they get, who their paid and organic competitors are, the campaigns they’re running with Google Ads, and more. It’s one of the most detailed SEO analysis tools on the market.

Adele Stewart

Adele Stewart, Senior Project Manager at Sparq Designs, can’t get enough of SEO software SpyFu. She shares, “I have used SEMrush and Agency Analytics in the past, but SpyFu has the one-up on my client’s competitors. All of SpyFu’s features are great, but my absolute favorite is the SEO Research feature. You’re able to plug in a competitor’s domain and pull up information on their own SEO strategy. You can see what keywords they pay for vs. their organic standings, review their core keywords, and even assess their keyword groups. Using SpyFu has been integral to my client’s SEO successes. There’s so much more to track and report on, plus I don’t have to put in as much effort in research as I did with other SEO software. SpyFu pulls the information I need and organizes reports in a way that is presentable and understandable to my clients. I’ve already seen increases in indexing and rank for keywords that we didn’t even think of.”

9. Woorank: SEO Ranking Tool
   woorank seo ranking tool
   As a top SEO analysis tool, Woorank offers free and paid options to track and report your marketing data. You can plug in your competitors to discover which keywords they are targeting so you can overlap with theirs. Try understanding how keywords perform over time to optimize for users and search engines in the best way possible. And most importantly, understand the things your website is lacking from both a technical and content perspective. Woorank can help you identify duplicate content, downtime, and security issues and provide guidelines on how to fix them.
10. Majestic: Marketing SEO Tools
    Majestic: Marketing SEO Tools
    Majestic is one of the best marketing SEO tools according to experts. It has countless useful features like The Majestic Million which lets you see the ranking of the top million websites. Did your website make the cut? The Site Explorer feature allows you to easily see a general overview of your site and the number of backlinks you have. It also works as an SEO keyword tool to find the best keywords to target while also having features geared to site comparisons and tracking your rank.

Ryan Scollon

Ryan Scollon, SEO Consultant at RyanScollon.co.uk recommends the SEO tool Majestic. He says, “My favorite SEO tool is Majestic, with its main feature allowing you to check the backlinks of a website that you specify. My favorite feature is the ability to add your own client’s site and a bunch of competitors, allowing you to easily compare a variety of SEO metrics such as trust flow, referring domain count, and external backlinks count. Not only does it help us understand the [client’s optimization] weaknesses, but it also provides a simple table that we share with our clients, so they too can understand the problems and how they stack up to their competitors. We also use Majestic to audit competitors’ backlinks, as we can sometimes find a handful of easy opportunities to tackle before moving onto other link building tactics.”

11. Google Trends: SEO Checker Tool
    Google Trends Wireless Phone Charger
    Google Trends has been around for years but has been underutilized. Not only does it give you information regarding a keyword but it offers great insight into trends around the topic, which can be invaluable at any stage of a business’s growth. Search for keywords in any country and receive information around it like top queries, rising queries, interest over time, and geographical locations depending on interest. If you are unsure which trends are the ones for you, this is the best SEO tool to use.
12. SEOQuake: Free SEO Tools
    SEOQuake – Free SEO Tools

SEOQuake is considered one of the best free SEO tools. This Chrome extension acts as an SEO checker tool that performs on-page site audits, assesses both your internal and external links, and also does website comparisons to determine how you perform against your competitors. Other features of this SEO analysis tool include keyword analysis such as keyword density, an easy to read SEO dashboard, and an export feature that allows you to easily download and send data to key people on your team.

Brin Chartier

Brin Chartier, an expert digital marketer, and SEO content creator, loves the free SEO tool SEOQuake. She says, “I love a good browser extension, and SEOquake is the best free SEO tool for instant SEO metrics on any website or SERP. I can instantly pull an on-page SEO audit for myself or competitors, and the SERP overlay feature is an awesome visualization of key page metrics that I can export to CSV & share with my team. This tool saves me hours of manual work that I can use to actually move the needle creating SEO optimized content instead.”

13. Siteliner: SEO Analysis Tool
    Siteliner – SEO Analysis Tool
    Siteliner is an SEO checker tool that helps you find duplicate content on your website. What’s duplicate content? Identical content to other websites. And Google penalizes websites with it. With SEO tools like this one, you’ll be able to scan your entire website to find duplicate content, broken links, average page size and speed, the number of internal links per page, and more. It also compares your website to the average of websites checked with this tool to help you better understand where you stand.

Tieece Gordon

Tieece Gordon, a Search Engine Marketer at Kumo Digital, recommends the SEO tool Siteliner. He shares, “Siteliner is one of my go-to SEO tools whenever I’m presented with a new site. Identifying and remedying potential problems almost automatically improves quality and value, reduces cannibalization, and adds more context to a specific page if done correctly, which is the whole reason for using this tool. For a free (paid version offering more available) tool to offer the ability to check duplicate levels, broken links, and reasons any pages were skipped (robots, no-index, etc.) though, there can be no complaints at all. The key feature here that Siteliner does better than any other I’ve come across is the Duplicate Content table. It simply and easily lays out URLs, match words, percentages, and pages. And because it’s smart enough to skip pages with no-index tags, it’s a safe bet that most showing a high percentage need to be dealt with. I’ve seen a lot of ecommerce sites relying on manufacturer descriptions, service sites that want to target multiple areas with the same text, and sites with simply thin pages – sometimes a combination of these, too. I’ve seen that adding valuable and unique content has seen rankings, and in turn, sessions and conversions jump up for clients. All of this has stemmed from Siteliner. It may not be the enterprise-level, all-singing, all-dancing software that promises the world, but its simplicity is perfect.”

14. Fat Rank: SEO Tools
    Fat Rank – SEO Tools

SEO Chrome extensions like Fat Rank allow you to easily analyze your website’s performance. This SEO keyword tool lets you know the ranking of your keywords. You can add keywords to your search to find out your rank per page for each keyword you optimized for. If you don’t rank for the top 100 results, it’ll tell you that you’re not ranking for that keyword. This information allows you to better optimize your website for that keyword so you can make adjustments as needed.

Blake Aylott

Blake Aylott’s, SEO expert at Project Build Construction, favorite free SEO tool is one no one ever really talks about. “The SEO tool is called Fatrank. It’s a Chrome extension, and it shows the rank for any search query you type in as for a URL as long as you’re on that URL. If I need to know how I am currently ranking for a keyword, I can simply type it in and see. It is extremely accurate and live. The tool is a lifesaver when clients want to know their current ranking for something, and I can tell them with 100% accuracy. Fat Rank is free and should be a part of every SEO’s arsenal of tools.”

15. Keywords Everywhere: SEO Keyword Tool
    keywords everywhere seo tool
    Keywords Everywhere is another great SEO Chrome extension that aggregates data from various SEO tools like Google Analytics, Search Console, Google Trends, and more to help you find the best keywords to rank for. Free SEO tools like these simplify the process of determining the best keywords for your website. So rather than going through several websites each day, you can use this one tool to save you a huge amount of time.

Eagan Heath

Eagan Heath, Owner of Get Found Madison, is a huge fan of the SEO tool Keywords Everywhere Chrome extension. He shares, “It allows both me and my clients to see monthly U.S. keyword search volume right on Google, which is great for brainstorming blog topic ideas. It also allows you to bulk upload lists of keywords and see the data, which Google now hides behind enormous ranges unless you pay for Google Ads. Unbelievable value for a free tool!”

16. Screaming Frog: SEO Tools Online
    Screaming Frog – SEO Tools Online
    Ribbit, Ribbit. Screaming Frog is considered one of the best SEO tools online by experts. They love how much time they save by having this tool analyze your website super fast to perform site audits. In fact, every person we spoke to said that the speed at which Screaming Frog gives you insights was faster than most SEO tools online. This tool also informs you of duplicate content, errors to fix, bad redirections, and improvement areas for link building. Their SEO Spider tool was considered the best feature by top SEO experts.

Jon Hoffer

Jon Hoffer, Director of Content at Fractl, loves the SEO tool Screaming Frog. He shares, “I wouldn’t be able to do my job without it. It lets me crawl client and competitor sites and get a broad overview of what’s going on. I can see if pages are returning 404 errors, find word counts, get a list of all title tags and H1s, and analytics data all in one place. Upon initial glance, I can find opportunities for quick fixes and see which pages are driving traffic. Maybe meta descriptions are missing, or title tags are duplicated across the site, or maybe somebody accidentally non indexed some pages – it’s all there. I also love the ability to extract certain data from pages. Recently, I was working on a directory and needed to find the number of listings that were on each page. I was able to pull that information with Screaming Frog and look at it next to analytics data. It’s great to know what competitors actually have on their sites. This is great for content ideas. Overall, Screaming Frog gives me the chance to run a quick audit and come away with an understanding of what’s going on. It reveals opportunities for easy wins and actionable insights. I can determine if site migrations went off without a hitch; they usually don’t. With the inclusion of traffic data, I’m also able to prioritize tasks.”

17. Serpstat: All-in-one SEO platform
    Serpstat

Serpstat is a growth-hacking platform for SEO, PPC, and content marketing goals. If you’re looking for an affordable all-in-one tool to solve SEO tasks, analyze competitors, and manage your team, Serpstat will be a great choice. Many experts are now switching to the tool, as it has collected keyword and competitor analysis data for all the Google regions in the world. Moreover, Serpstat is known for its awesome features. The most popular one is a Missing Keywords feature, which identifies the keywords that your competitors are ranking for in the top-10 search results, and you aren’t.

Dan Taylor
Dan Taylor, Senior Technical SEO Consultant & Account Director at SALT.agency, switched to Serpstat after trying other tools: “I’ve used a lot of keyword research and analysis tools in the years I’ve been working in digital marketing, and a lot of them have become really lossy and tried to diversify into different things, losing focus on what people primarily use the tool for. Serpstat is a great tool for research, doing some performance tracking, and monitoring multiple data points. It’s also user-friendly, and the fact it allows multi-user on the 3rd tier plan is a game-changer. To sum up, Serpstat is a great addition to the suite of tools that we use and is a very capable, cheaper, and less lossy alternative to other popular platforms.”

18. Bonus Tool: Incognito
    incognito tool
    Switching to Incognito mode and performing Google searches will give you unbiased, ‘clean’ searches to understand what your user sees and the results they get when searching for keywords. Using the autofill options will give you suggestions of semantic keywords to use. As one of the free and best SEO tools, searching in Incognito is helpful as it shows where you truly rank on a results page for a certain term.

Conclusion

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