Are you a financial advisor looking for new ways to engage with your clients? Then you’re in the right place! We’re about to show you some of our favorite apps for financial advisors.
These apps are all designed with one thing in mind: making your job easier. As a financial advisor, you need to be able to make financial decisions on the fly and on the go. These apps help you do just that. They give you real-time updates about changes in the market, and they help you keep track of multiple accounts at once.
Plus, we’re going to give you some tips on how to set up these apps so that they work best for your business. You’ll be able to see how other advisors use them and how they can make your life easier.
Best Apps For Financial Advisors
- Personal Capital: Complete Money & Investing app
Management Fee: Free (Paid services available)
Available for Android and iOS.
Personal Capital offers the ability to see all of your finances in one place. The 22,000 reviews net an average 4.7 ranking. This is one of the best financial planning apps. Personal Capital reports trends in your spending, and does an asset allocation review to make sure you are getting the most out of your existing investments. This robust financial app offers a retirement planning tool and a window into your entire investment portfolio with recommendations to earn greater returns.
More than a net worth tracker app, Personal Capital offers these free reports:
Net Worth and Account Balances
Personal Capital Budgeting
Cash Flow Analysis
Income Report
Spending Report
Investment Returns
Asset Allocation View
Retirement Planner and Fee Analyzer
Investment Check-up
Personal Capital compares favorably with the expensive Quicken money management program. All of these benefits come for free and with bank-level security to protect your information.
Sign up for Personal Capital
Click for access to Personal Capital Review
- Acorns: Micro Investing app
Free download: Fees-minimum $1/month, or 0.25%/year of managed assets.
Available for Android and iOS.
This ingenious money app builds wealth as you go through your day. Acorns makes investing easy by helping you find money (read: the spare change left over from your daily purchases). This money—no matter how little—is invested in your portfolio. The idea behind this money app is that small steps make a huge difference in terms of your finances. This is a logical way to get started investing-and you won’t even miss the money.
Taking your money out is just as easy as putting it in; Acorns allows you to withdraw any time with no penalties. In order to provide this service, Acorns charges a small amount of money monthly for investors with less than $5,000. Once your portfolio reaches $5,000, you are switched to a flat rate of 0.25% yearly.
In 2016, Acorns stock investments came in 2nd in a robo-advisor comparison analysis.
Sign up for Acorns
Click for; Acorns Review
robinhood app
- Robinhood: An Investing App for Everyone
Management Fee and Commissions: Free (Premium services extra)
Available for Android and iOS.
The name of this stock market investing app should immediately spark your interest. The premise of Robinhood is that everyone should be able to invest, so the app offers a simple dashboard that makes it easy for investing newbies to get their feet wet. Robinhood is a commission-free stock trading app. They charge for premium services like margin trading.
Robinhood offers customizability. Users can choose a different investment strategy depending on the stocks they purchase. The app teaches you to invest. Robinhood advocates a “learning by doing” approach, and is designed to help you succeed even if you are an absolute beginner.
Sign up for Robinhood
Compare: Robinhood vs. Acorns vs. M1 Finance
- M1 Finance: DIY and Managed Investing App
Management Fee: Free (M1 Plus charges an annual fee for additional services)
The M1 Finance financial planning app is like having a financial advisor in your pocket. For investing, the M1 Finance app offers access to pre-made investment portfolios or thousands of individual stocks and funds. The many pre-made portfolios include:
Socially responsible
Income
Retirement
General investing
Similar to a bank M1 Spend offers a high yield checking account and 1% cash back debit card.
The M1 Finance financial advisor app allows users to borrow at low interest rates, after investing $10,000.
Sign up for M1 Finance – It’s Free
Click for the M1 Finance Review.
- Axos Invest: Automated Financial Advisor App
Management Fee: 0.24% AUM
Available for Android and iOS.
Axos Invest is a financial advisor in the palm of your hand. You let the robo-advisor know what your goals are, and the investing app sets out to help you automate your money to achieve these goals. You can start from scratch, or roll over existing retirement plans so everything is managed in one spot. Axos Invest is one of the earlier robo-advisors with a $1 minimum investment and 0.24% AUM fee. This app is perfect for the millennial looking to begin investing for the future, with the opportunity to choose specific investment tracks that fit with your values like:
Blockchain Stocks
Precious Metal Stocks
Internet Innovators Stocks
Digital Security Stocks
Click for Axos Invest Review
Visit Axos Invest
- Bill Shark: Best Bill Cutting app
Fee: One time fee of 40% of money saved. No fee if they don’t save money on your bills!
Available for Android and iOS
Backed by famous businessman, Mark Cuban, Billshark promises to reduce your bills for up to 25%. If they don’t succeed, you don’t pay. So, there is literally no risk to trying the app out!
It’s simple to use. Downlad the app and upload your bills. The app negotiates your wireless, internet, home security, satellite TV and satellite radio providers.
BillShark is a huge time saver and the company claims that they can save you more money than you could save on your own.
This is the only app review we’ve seen on both iOS and Google Play with 100% 5 star reviews (at the time of publication).
Sign up for Billshark
Bonus: Robinhood vs. Acorns vs. M1 Finance
- Mint: Budget, Bills & Finance app
Management fee: Free
Available for Android and iOS.
Mint is extremely user-friendly. Simply link your bank accounts, credit cards and loan accounts to Mint, and the app will track your budget. Mint even alerts you via push notifications if a bill is coming due or you overspend in a category. This makes Mint one of the easiest apps to use, and it is certainly popular. Many people use and recommend Mint highly.
Click now for; Best Porfolio Management Software for Investors
Financial planning calculator app functions
- Volkron Checkbook App: Money Organization
Fee: Free (Premium version available)
Available for Android
A list of the best financial advisor apps wouldn’t be compete without a simple income and expense tracking app. We were impressed with the 4.7 out of 2,827 rating on Google play. Users love this free money app.
The Volkron app helps you to to manage your budget and track all of your:
Payments
Deposits
Miscellaneous expenses
This simple money app replaces the classic paper checkbook and supports many currencies and number formats.
You can integrate multiple accounts and transfer between accounts. The app offers categories, names, notes and codes for checks. We like the autocomplete feature as well. The statement and search feature is easy to access.
This app is great for a high school, college student, or anyone seeking a clean and intuitive money app.
Take Robo Advisor Quiz
- Financial Calculators: Easy Access to Finance Solutions
Fee: Free
Available for Android
This is one of the best financial advisor apps for anyone who wants an extensive suite of financial calculators within a single app. Users love this app with an average 4.6 rating from over 19,000 users. The smart consumer seeking a comprehensive financial planning app, should check out Financial Calculators.
This financial planning app calculator includes over 50 functions, categorized within these areas:
Finance and Investment Calculators – Includes time value of money, currency converter, compound interest, rule of 72 and many more calculators.
Loan and Mortgage Calculators – Includes loan/mortgage calculator, loan comparison calculator, loan refinance calculator, rent vs buy calculator, fixed vs adjustable rate calculator and many more.
Retirement Calculators – Includes retirement planner, 401k contribution calculator, Traditional IRA vs Roth IRA calculator, Social Security Estimator, required minimum distribution calculator and more.
Stock Calculators – Includes stock return, CAPM, expected return, several options calculators and more.
Credit Card, Auto Loan and Lease and Miscellaneous Calculators – The remaining calculators cover any financial calculation you might desire.
Financial calculators is the perfect financial advice app for all of your financial planning questions.
Bonus: Stash vs Acorns vs Robinhood
- Splitwise: Expense Sharing Tool
Fee: Free
Available for Android and iOS.
Splitwise takes the drudgery and headache out of splitting bills with roommates, significant others or fellow diners. The app keeps track of who owes you money, and who you owe—immensely useful for people who share apartments, or married couples with separate finances. The app even keeps a running tally of how much money you and another specific person have owed one another. Finally, Splitwise also reminds you when bills are due.
The app received an average 4.5 rating from over 100,000 reviews.
Here are some of the ways Splitwise helps with your smart financial management:
Simplifies debts into easiest repayment plan
Categorizes expenses
Splits expenses equally, unequally by percentages, shares, or exact amoungs.
Adds informal debts and IOUs
Creates bills that recur monthly, weekly, yearly or biweekly
Exports to CSV
and more
The best financial planning apps simplify your life and help you maximize your finances.
Take Robo Advisor Quiz
Prospecting tools for financial advisors
Content Marketing: Content marketing is a great way for financial advisors to show prospective clients their value. By offering free content, you underscore your knowledge and experience and you show your audience that you care about their needs. That’s why 91 percent of B2B brands use content marketing in their outreach strategies.
Content marketing includes producing blog posts, educational articles, e-books, and infographics that provide free knowledge about what you do. For financial advisors, this could look like blog posts and articles covering recent news in the industry, infographics and blog posts tackling savings strategies, or e-books covering building a budget or tax planning. The key is giving your audience a more in-depth understanding of what you do for them.
As you implement these types of content marketing, you’ll increase your internet presence and emphasize your expertise in the field. Those on the fence about receiving financial advice from you are likely to be put at ease when they realize you know your stuff.
Video Marketing: Video marketing has experienced a boom over the past couple of years, with businesses leveraging it as a marketing tool jumping by 63 percent over the last year alone. That’s a surefire sign your firm should be taking advantage of this trend. And let’s be honest: Not everyone you’re attempting to reach will have time to read lengthy blogs or e-books. Implementing video-based prospecting ideas for financial advisors can offer potential clients a face to connect with, as well as useful information to take in on the go.
Video marketing can be long-form or short-form. Longer videos will take an in-depth approach to the topics you cover, while shorter ones should be entertaining and to the point. The former is more suited for your own website or YouTube, while the latter can be shared on platforms like Instagram or TikTok. (That’s right, TikTok isn’t just for teens.)
financial services prospecting
When planning what video content your advisory firm should tackle, ask the question of what your clients are looking for advice on. In shorter videos, you can cover quick comparisons of Roth IRAs and 401Ks, top financial hacks and tips, and brief steps to preparing taxes or planning a budget.
Given a longer amount of time to film, you can delve more deeply into these topics, offering statistics and more detailed solutions to common problems.
Social Media: Your company probably already has a few social-media profiles, but are you keeping up with them? Staying active on social platforms is a great means of connecting with new clients and maintaining relationships with existing ones. It also gives you a place to share that digital and video content you’ll be working on.
With so many popular platforms to choose from, however, it can be difficult to know where to start when it comes to social-media marketing. This is why doing some digging and discovering where your target audience spends the most time can be beneficial to you.
For example, if your audience tends to be on Facebook and Twitter, you’ll want to put more effort into maintaining those profiles.
Once you’ve established which profiles you want to focus on, you should come up with a game plan for social marketing. This should include a variety of posts, including sharing links to your blog or website, publishing eye-catching infographics, posting video interviews, and engaging directly with your audience through questions and survey-type posts.
So, now that you have a thorough understanding of what content-related prospecting ideas are available, let’s dive into other strategies.
Leverage Existing Clients With Email Marketing
Discussions on prospecting tend to focus on converting leads and attracting new clients, but maintaining existing business is equally as important.
One way to stay on your existing clients’ radar is through email marketing. Given that 99 percent of email users check their inboxes at least once per day — and 61 percent of consumers prefer hearing from brands via email — you can rest assured knowing your email marketing efforts won’t go unnoticed.
Email marketing can drive traffic to your website and spotlight your content. Your firm can leverage newsletters rounding up what you’ve published each week or month, as well as share any research you’ve done or infographics you’ve made.
financial advisor lead gen
Of course, your email marketing strategy shouldn’t only include content that discusses financial topics and promotes your website. There’s value in automating your email marketing and reaching out to your email list regarding business updates and more personal events, like holidays. It shows you care about your audience and reminds them you’re there whenever they require your services.
Prospecting ideas for financial advisors don’t always need to involve advanced digital marketing; sometimes, it really is all about customer service.
Lead Capturing On Your Website
Having a well-designed website and driving traffic to it is only half the battle. Once your leads have reached your firm’s homepage, you’ll need to draw them in and seal the deal. That means having features geared toward lead capturing on your website. Some of the important ones include:
- Live Chat: If a prospective client has found your website, they’re likely already interested in or considering using your services. However, they may have reservations or questions before opting into them. This is where having a live-chat feature comes in handy.
By implementing live-chat software, your company can respond to any concerns in real time and give prospective clients the final push they’ll need to do business with you.
prospecting for financial services
- Exit Intent: Exit-intent technology is another means of keeping users on your site. Such features track mouse movements and predict when a visitor is about to exit the page. When this happens, a pop-up or widget will appear in the hopes of keeping them on the page longer.
The important thing when it comes to utilizing exit-intent features is pinpointing why clients may reconsider and leave your site — and then addressing that in an eye-catching way. If your pop-ups are dull or don’t reassure the client that remaining on the site is in their best interest, they’re likely to leave anyway.
- Downloadable Content: As evidenced with the popularity of content marketing, people enjoy receiving free value. That’s why having downloadable content on your website is an effective inbound marketing strategy. Not only will it draw visitors to your page to find the content, but it may help turn leads into clients.
Some downloadable content your firm can feature includes:
Case studies and whitepapers
Checklists
Infographics
How-to guides
E-books
Even if your downloadable content doesn’t generate sales immediately, what people are downloading will also reveal important information about where they are in the decision-making process when they visit your website. You can leverage that knowledge to improve your marketing and gear it toward pushing them further down the sales funnel.
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Host Webinars, Live And Virtual Events
Some more prospecting ideas for financial advisors involve taking advantage of opportunities to connect with your audience of prospective and existing clientele.
Hosting webinars and events provides financial advisors with the opportunity to highlight their expertise and connect with prospective clients in one go. From tax preparation to advice on saving and investing, if there’s an area your clients tend to have questions about, hosting a webinar or virtual event can be a great way to address common queries.
If the topics are evergreen, webinars and virtual training can also be repurposed for content-marketing purposes.
Paid Ads
Of course, one of the most popular ways to generate more leads for your business is through paid advertising. Most marketing experts recommend doing the work listed above before jumping straight into the world of paid advertising. Still, purchasing ads on platforms like Google and Facebook can help get your brand’s message out there.
Here are some of the most effective types of paid advertising you can add to your firm’s list of prospecting ideas for financial advisors:
- Google Ads: Google Ads are the first results someone will see when they conduct a Google search using certain keywords. So, if someone looks for “financial advisor” and you’re running a Google Ad, your firm will be one of the first ones to show up.
Google Ads require you to put some effort into audience targeting and keyword research, but research shows that using Google Ads can result in a 200 percent return on investment.
financial prospecting
- Facebook Ads: Facebook has more than 2.5 billion users in 2021, so using the platform to advertise your business means you’re likely to reach a lot of potential clients. And the great thing about using Facebook for advertising is that the platform allows you to narrow your audience based on specific information. For example, if your advisory firm only services clients from a certain area, you can narrow your audience to users from that location.
- YouTube Ads: YouTube has been the king of video content for years, and running video ads on the platform can yield positive results if done properly. Similar to advertising on Facebook, financial advisors will want to target their audience when promoting their firm on YouTube. YouTube enables you to narrow your reach by targeting those who have interests in line with the service you’re offering, as well as to those actively researching the subject.
Whichever platform you choose to advertise on, it’s important to return to step one and make sure your branding and messaging is clear. If you want your advertising to be effective, you’ll need to leverage written or video content to showcase the value you offer.
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