Google Seo Tools 2019 are one of the best tools that help you to get better ranking in Google. If you want to know more about them then you should read this article till the end.
This is a free tool which helps you to find out how many times your site has been listed on Google and also how many times it has been clicked by visitors. It is a very useful tool and will help you improve the ranking of your website in search engines.
The SEO tools also provide information about how much traffic your website receives daily and how it can be improved. This is an important aspect because if you want to get more visitors then you need to improve the ranking of your website so that it appears at the top of search results when someone searches for something related to your business or services.
You can check out some of the most popular keywords used in search engines and use these keywords in your content to increase the chances of getting higher rankings. Once you have chosen the right keywords then make sure that they are placed in proper places such as titles, meta tags, headers, etc.
This tool is also helpful in finding out what are some common mistakes made by people while creating their websites and which can be avoided while creating a good website design. You can also
Google Seo Tools 2019
#1) Google PageSpeed Insights
Site speed MATTERS. If visitors wait more than a second or 2, they will bounce. Google PageSpeed Insights will tell you how your site performs on multiple devices, show areas for improvement, and even lets you know the quality of your UX (font size, button location, etc.).
As Google continues to care more about UX rather than keywords, site speed and usability are becoming MORE IMPORTANT THAN EVER. That’s why this tool is #1 on our free SEO tools list!
#2) Google Keyword Planner
Even with a host of keyword tools out there, Google Keyword Planner still reigns supreme. You can quickly see the best, most lucrative keywords to use for content, paid ads, metadata and more. This tool will show you how competitive the keyword is as well as the suggested bid price for paid ads.
Google aggressively asks you to set up a campaign for Google Adwords, but you don’t have to. The tool is still free.
#3) Google Analytics
One tool to rule them all. One tool to find them. And one tool to bring them all and in the darkness…analyze literally everything about your site so you can improve SEO. Google Analytics is not only one of the best free SEO tools, but it is also probably the most important SEO tool there is. It is likely already installed on your website!
This tool lets you analyze traffic, assign dollar values to organic traffic, determine ROI, view traffic geo-information and more. It basically lets you dominate the entire world with an iron fist.
#4) Google Mobile-Friendly Test
Google has openly admitted sites that are not mobile friendly will be banished down in the depths of the search rankings forever.
Their Mobile-Friendly Test tool will instantly tell you whether or not your page stands up to their strict mobile guidelines. If not, make their suggested changes.
Technical SEO Tools
Back in the day, SEO was all about technical, page-level aspects (welcome to the best PDF site with the best PDF software by the best PDF company PDF maker PDF!).
Google is smarter now. Still, technical aspects of your site are EXTREMELY important. You’ve got to build a solid foundation first. These tools will help you do exactly that.
#1) All-In-One SEO Pack
Everyone loves Yoast, but we prefer the All-In-One SEO tool for WordPress. It’s a “right out of the box” tool for beginners that makes it easy to optimize your images, content, and descriptions as well as create XML sitemaps and other nifty SEO tools.
It’s also the only tool that provides SEO integration for eCommerce sites.
#2) Ahrefs Backlink Checker
Ahrefs Backlink Checker is a “freemium” tool that shows the top 100 backlinks to your site. It also tells you the total number of referring domains and backlinks too.
They even give you their awesome native statistics Domain Rating (DR) and URL Rating (UR).
This will help you determine which pages are getting the most links, what’s working, who likes what, etc.
#3) Map Broker XML Sitemap Validator
A site map makes sure Google’s crawlers can get to all the content on your site (and improve your rankings). Map Broker’s XML Sitemap Validator validates your entire map to make sure it’s working and even checks that the backlinks are working too.
#4) Yoast SEO
You can’t do a “best free SEO tools” post without including Yoast. It is the most popular WordPress SEO plugin.
It optimizes meta tags, descriptions, and content. And also generates a sitemap for you. It’s probably the only SEO tool you’ll ever need for a simple WordPress site.
#5) SEO Web Page Analyzer
This tool is amazing. SEO Web Page Analyzer gives you a snapshot of your web page and some quick tips to improve it.
It breaks down the structure and content of your site and gives you recommendations based on accessibility and usability. Basically, it’s a quick analysis of your site from a search engine’s point of view.
Local SEO Tools
#1) Whitespark Google Review Link Generator
Reviews on your Google My Business page are CRUCIAL for SEO (and customers alike).
Since most users are too lazy to go search for a way to review you (unless you screw them over), the Google Review Link Generator tool gives you a streamlined way of generating reviews. Send your customer the nifty link and voila.
#2) Moz Local Listing Score
Moz’s Local Listing tool fetches data from 10 of the most authoritative local sources (including Facebook and Google) and gives your real-world locations a local SEO score.
The tool spits back actionable tips and incomplete listings so you can step your local game up.
#3) Local SEO Checklist
LocalSEOChecklist.org is a site that will help you dominate your niche. It’s not so much a “tool” per se; it’s a catch-all list and information resource for local SEO. Go through the list and check each box. If you don’t know something about a topic, click “learn more.”
Check off all the boxes and you will dominate your competition.
#4) UNAMO’s Multiregional Tracking
UNAMO is a more advanced tool, but it definitely helps take your geo-targeting to the next level. This tool shows you how each keyword is performing across multiple regions, so you can zero-in your marketing efforts.
Looking for local leads in LA? Now you can break it down by neighborhood and adjust accordingly.
Keyword Tools
We’ve already mentioned Google Keyword planner, but there are plenty of tools that help take your keyword game even further. Just finding the right words isn’t enough sometimes.
#1) Answer the Public
Sometimes it’s hard to do keyword research for a new site because you don’t actually have the site idea yet! If you are looking for new ideas to start a blog, use Answer the Public to see what questions people are asking.
Just type in a topic and it will spit back all of the “what” questions people are asking into Google (EX: What is a PDF? /What is the Best PDF (it’s Soda PDF)/Where can I download a PDF?).
#2) IMForSMBs.com’s Bulk Keyword Generator
Doing SEO for local tradespeople? This Bulk Keyword Generator is a godsend. Type in “roofer in New York” and it will generate dozens of suggested keywords that customers might be searching for.
#3) Keyworddit
Keywords + Reddit = Keyworddit. This tool is next level SEO.
Reddit is one of the web’s largest databases of knowledge (AKA cat memes and political extremism). This tool scrapes Reddit and returns the most common keywords in a subreddit (section of the site).
For example, if you are a dog trainer, you can search the DogTraining subreddit and see the most common keywords. You can’t find these words ANYWHERE ELSE.
#4) Moz Local
We love Moz Local because it searches the top 12 local directors (like Yelp) and sees where you are listed.
It shows important information such as which category you’re listed under and whether or not you have media on your profile (you should).
search engine optimization techniques
Below are the SEO techniques that you should be paying attention to in order to increase your site’s organic traffic in 2022. You won’t just find on-page SEO tactics here, but off-page ones as well. By working on some of these SEO best practices you’ll be able to work on improving your visibility and traffic.
Let’s get started.
1. Find Your Competitors’ Best Performing Pages
The more you know about your competitors’ SEO strategy, the better your own site can perform.
When you take the time to figure out what’s working for the websites you compete against on the SERPs, you can take your analysis to the next level and understand why this approach is working before using this insight to inform your own approach.
One effective starting point is to find your competitors’ best-performing pages so that you can develop a picture of where their organic traffic is coming from, and what it’s being driven by. Analyzing your competitors’ top pages can point you in the direction of things like
- A content/keyword gap
- A link gap
- An opportunity to improve your existing content
- Keyword cannibalization
How do you find your competitors’ best pages? You can use Semrush’s Organic Research tool and enter the URL of a competitor.
This will show you the site’s estimated organic traffic and a general overview of performance, but you want to dive deeper here.
Open the ‘Pages’ tab on this screen and sort by traffic, and you’ll see which pages are organically performing on this domain.
This is simply a way to find out the pages that are driving the most traffic to competing websites. You’ll need to take this insight to the next level to figure out why these pages perform and how you can form a strategy that steals some of this traffic.
Think of this as an opportunity analysis or a shortcut to figuring out where your biggest wins could be based upon competitor activity, rather than starting with keyword research.
This works because it helps you to determine potential areas to focus your efforts on at a page-level, rather than at a specific keyword-level. This exercise can also help you to find other websites that compete against your own, too, that you perhaps hadn’t considered to be a competitor.
Head to the Competitors tab on the same tool and you’ll see a list of competing domains, as well as insights into the number of common keywords and estimated traffic
You can then analyze these domains individually using the tool to build up a detailed level of insight into the pages that perform the best in your industry.
2. Inform Your Content Strategy Using a Keyword Gap Analysis
When it comes to creating a content strategy, you will typically have two main focus areas:
- Optimizing existing content
- Creating new content
While optimizing existing content is often the most effective starting point (after all, it’s easier to see gains from improving content that is already indexed than completely new pieces), most websites will get to a stage where they’ve optimized all of their existing pieces.
At this point, your efforts should turn to the creation of new content. But one of the biggest mistakes that SEOs make when creating content is doing so blindly.
You need to be creating content with a purpose and need to be able to justify why every single piece that you create exists. This means taking the time to carefully plan out a strategy for the creation of new content.
One of the quickest ways to steer your content plan is to conduct a keyword gap analysis that will help you to see the keywords that your competitors rank for but that you don’t. From there, you can create content around these keywords and topics to fill the gap. And you can do it faster and more efficiently with dedicated SEO tools.
Head to the Semruh Keyword Gap tool and enter your own domain alongside up to four competitors’. Ensure that ‘Organic keywords’ is selected.
Hit ‘Compare’ and you’ll see a detailed insight into keyword opportunities. But we particularly want to pay attention to the comparison grid.
See the filters at the top of the grid?
These can help you to find keywords gaps in conjunction with the table headings.
‘Missing’ lets you see the keywords that all of your competitors rank for, but that you don’t, whereas ‘Untapped’ shows keywords that at least one of the other’s ranks for.
The recommendation here is to filter either by ‘volume’ or ‘KD%’ (keyword difficulty) depending on whether you have sufficient site authority to compete for high-volume search queries. If you’re a new site, as an example, you may want to target lower KD% search terms.
You can use these keyword gaps to inform your content strategy and help you to create content that competitors are ranking with but that you don’t currently have in place.
3. Use Digital PR to Earn Authority Backlinks
One of the biggest challenges that SEOs face is how to earn authority backlinks at scale.
Backlinks remain one of Google’s top ranking factors, and while there are many different link building strategies that can help you to successfully earn relevant links, the fact remains that many tactics are difficult to scale effectively.
When we look at Google’s link schemes guidelines, the recommendations are clear:
The best way to get other sites to create high-quality, relevant links to yours is to create unique, relevant content that can naturally gain popularity in the Internet community. Creating good content pays off: Links are usually editorial votes given by choice, and the more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it.
And one tactic that can help you to earn editorially placed links through the creation of awesome content is digital PR.
Think of this as creating and promoting content to journalists and publishers that they’ll want to cover and link to from within their articles. Content such as:
- Infographics
- Research studies
- Tools and calculators
- Expert insights
But really, it’s all about thinking like a PR and executing like an SEO. Digital PR isn’t about pitching out promotional pieces with a press release, rather promoting linkable assets with a solid outreach strategy. The real appeal here is that the right story can deliver significant numbers of editorially earned links from publications where your next customer could be hanging out online.
Digital PR brings benefits beyond just links, including:
- Driving referral traffic
- Creating social engagement
- Increasing brand awareness
- Putting you in front of your customers when they’re consuming content online
- Generating sales
Here’s a great guide to help you to learn more.
4. Improve Your Organic CTR Using PPC Testing
CTR is used as a ranking factor and it’s something that you should be optimizing for. But let’s break down the elements that can impact your site’s click-through rate. Typically, these are:
- Title tag
- Meta description
At least, these are the ones that you have a fair amount of control over (bearing in mind that additional ad space, image blocks, and the like can all push down organic listings and result in a lower CTR). But how do you know what title tag or meta description will deliver the highest CTR?
That’s right; you test it!
While you could do this over a longer period of time by making changes and measuring the results, other variables could come into play. If you don’t want to wait too long for results, you can leverage PPC to test these title tags and meta descriptions.
Even if you’re not running a PPC campaign as a business, it’s worth loading in a budget and setting up ads for a set of pages to test different titles and descriptions. You’re not going to get like-for-like title tags and meta descriptions with ads due to the way ad headlines and descriptions are structured, but you’ll get some powerful data around key phrases and headings, as an example.
Just be sure to properly set up your test to determine what’s having the biggest impact on CTR.
- To determine the best title tag to use, test at least three different headlines but keep the description the same for each.
- To determine the best description to use, test at least three different ones but keep the title/headline the same for each.
So long as you receive sufficient clicks on your ads, you’ll be able to rewrite your title tags and meta descriptions using this performance data and improve your organic CTR.
5. Optimize for ‘People Also Ask’
The SERPs in 2022 go way beyond the ‘10 blue links’ that once occupied Google’s first page, and smart SEOs need to be tweaking their techniques and strategies to take advantage of as many SERP features as possible.
One of these features that SEOs need to utilize is ‘People Also Ask’ (PAA). If you’re not familiar with PAA, it’s the questions that show on the SERPs, like below
According to Semrush Sensor, the average percentage of SERPs with PAA has grown to about 40-42% for both desktop and mobile. But there are a whole host of reasons why you should be paying attention to PAA, including:
- They can help you to rank twice on page 1, with it being possible to hold a PAA result and first page ranking, unlike with featured snippets.
- They can help you to appear prominently at the top of the SERPs as an answer to the questions your customers are asking, with over 75% of PAA results showing in the top three results.
- They can be triggered as query refinements for the kinds of questions that Google might struggle to interpret.
Many marketers aren’t paying attention to PAA right now, but this means it’s an opportunity for you to gain a competitive advantage.
To learn how to take advantage of these opportunities for your website, read our study on How to Maximize ‘People Also Ask’ SEO Opportunities.
In general, though, the top-level approach to winning this feature is:
- Get an overview of existing SERP features for your target keywords with the Semrush Position Tracking tool and filter by PAA to understand your opportunities.
- Find any missed opportunities using the Organic Research tool to see queries you already rank for but don’t generate PAA results.
- Gather ideas for creating content that specifically targets PAA results with the Keyword Overview tool.
- Ensure that your page’s copy addresses a specific user query from an SEO standpoint using the Semrush SEO Writing Assistant.
Conclusion
Let us know your thoughts in the comment section below.
Check out other publications to gain access to more digital resources if you are just starting out with Flux Resource.
Also contact us today to optimize your business(s)/Brand(s) for Search Engines