Blogging Seo Tools is designed to help you make your blog posts as search engine friendly as possible. This tool will scan your content for words or phrases that might indicate low Search Engine Optimization (SEO) and provide suggestions for improvement.
The purpose of this tool is to make it easy for you to create blog posts that are optimized for search engines. Blogging Seo Tools uses advanced algorithms to analyze your content, identify patterns in the text, and recommend ways you can improve each section of your post. You can use this tool to make sure your blog posts are ranking well on Google and other search engines.
Table of Contents
Blogging Seo Tools
In the digital world, online presence matters more than big productions and huge investments in paid ads.
Well, money always helps. But doing your SEO right is what makes any strategy worth its price.
So, it doesn’t matter how much you have to invest, with good SEO tools and intelligence is possible to climb the ranks and put your company’s website at the top of the search results.
But which ones to use? We listed the 14 best SEO tools to improve your blog’s performance and use Content Marketing to amplify your visibility online.
Keep reading!
- SEOCrawler
SEOCrawler
When any professional plans the company’s SEO strategy, they need to follow a logical path from building a structure, producing content, and analyzing data.
It is a cycle that rewards those who never stop improving. So let’s give you an idea of some of the best tools in each stage of that process.
We start with on-page SEO. The right tags, the right experience, and speed can help a lot when Google is analyzing your blog for ranking it and keeping visitors around longer.
SEOCrawler is a full suite for Search Engine Optimization, but its brightest points are its Site Auditor function.
The tool can automatically analyze your site in search of technical problems like bad titles, missing tags, and broken links.
Then it shows you a report so you can address them and avoid dropping positions on Google — or move up quicker.
SEOCrawler is free to try, so you can see for yourself if its benefits will give you the return you expect from paid plans.
- Keyword Explorer
Keyword Explorer
After on-page SEO is sorted, a blog needs content to fill it and find the right audience. Then we go to the planning stage of this strategy.
Your main work will be finding keywords relevant for your buyer persona and generating more interest.
Keyword searching is all about understanding what your buyer persona is searching for and offering high-quality content about it. The purpose of Content Marketing is to educate the lead until he’s ready to purchase from you.
For that to be done, it is important to discover the relevant keywords and their volume of search.
Keyword Explorer, by Moz, analyzes keywords, suggests similar (but better) options, and even predicts performance when using each one.
The feature allows you to do 10 searches for free per month. The Pro paid version integrates it with a lot of other tools to complete an SEO strategy.
- Google Keyword Planner
Google Keyword Planner
Source: Ahrefs
And if you are going for search results data, why not get it right from the source?
Google has its own tool to explore and analyze performance from keywords.
The catch is that the Keyword Planner is focused on Google Ads, a paid service. But if you are already investing in that other side of an online presence, you can use it to help you write the right content.
- Yoast SEO
Yoast SEO
Source: Yoast
With the best keywords found, what will make them work for you is producing good content. And there are some tools to help you here too.
Google will always value unique, relevant, well-structured content — posts, videos, images, and the combination of all of them.
If your blog uses WordPress, you have at your disposal one of the best, most used SEO tools in the world for writing and publishing online.
Yoast SEO is a plugin that helps you write more attractive texts, but not only that. It can check for keyword usage and its variations, readability, and internal linking.
But not only inside the text content itself, it can also boost your content improving indexation, telling Google what your page is really about, and even giving content insights based on what you have already written.
The free version will give you the core features to start, but Yoast Pro is not expensive and can give you great SEO returns.
- Copyscape
Copyscape
Copyscape is not an SEO tool (it is actually a plagiarism checker), but it is really useful to boost your position on Google.
When going for more popular keywords, your content will have to compete with many people and companies. Even if not deliberate, it is common that some of those texts seem very similar.
Google rewards unique and relevant pieces when there is a lot of the same subject online to be read. So, even the free version of Copyscape can help you analyze and compare how your content will perform when published.
- Google My Business
Google My Business
If the company going for an online presence is a physical shop or a restaurant, it can’t be just digital. You have to attract people to where you are.
In this case, local SEO is the main strategy for CMOs and marketing teams. And no other tool is better for that then Google My Business.
With it, you can create an official profile for your company that is shown as an informative card when someone searches for businesses close to them.
You can have contact information, photos, posts, opinions, all embedded in a Google search. When your brand comes first, it will begin to convert a lot more people in your area.
If you want to know how to set up and optimize your Google My Business account, read our guide about it!
- Google Analytics
Google Analytics
After finding the right keywords, writing great content, and publishing it, your job is only starting.
SEO is an ever-improving game.
You have to gather data, analyze, and find the rights and wrongs that can be addressed now and in the future.
Google Analytics is the world’s best as a full SEO suite. It can show you not only the blog’s performance but also keywords, conversions, traffic sources, and everything you need to guide your strategy.
It is even a great way to know your audience better: when and how they visit your pages, where they are, what content generates more interest, and keep them longer.
- Google Search Console
Google Search Console is another SEO tool for blogs from the world’s largest search engine and has great value for SEO professionals.
It allows you to track relevant data for blogs, correct errors, and demand faster indexing.
Among the available resources, the ones that ensure highlighting when it comes to blog performance are:
Search queries — indicates what searches guided users to your blog.
Sitelinks — unwanted links to your blog.
Web crawling errors — informs about errors founded in your blog by Google search engine.
SEO tools – Search Console
There are several other resources of Google Search Console, of course. We listed some functions which are part of the SEO professionals’ routine and can help you to guarantee excellent performance on your blog strategy.
- Stage Analyzer
Stage Analyzer is one of the most complete SEO tools for blogs that will help you to analyze your website’s performance. We can highlight among its resources:
SEO tips and optimizations.
Technologies’ diagnosis.
Traffic estimate.
Alexa Rank.
Server information.
In addition to checking your site, you can analyze other sites ranking and also which technologies, servers, and frameworks to use.
Thus, it is possible to see which are the main points to improve your website and outmatch your competitors.
Stage Analyzer – SEO Tools
- SEMrush
SEMrush is a keyword research tool and one of the most famous SEO tools for blogs, even though many bloggers don’t know that.
It is also an excellent resource for monitoring your blog. First, you enter your domain to access essential data in an SEO strategy, such as:
Keywords that bring more traffic to your blog.
Keywords your content is ranking for.
The estimated cost of PPC according to your organic traffic.
Number and analysis of backlinks.
Intuitive charts and graphs present all the information collected on the blog. This data visualization model helps to gain valuable insights into the right actions in a Digital Marketing strategy.
SEMrush is not limited to your blog’s data. After all, it is also a competition analysis tool. It displays strategic data from other blogs, which support comparative reports between related domains.
semrush
It is possible to compare the number of keywords, traffic, organic positions, among other information, all of them displayed in detail in the user interface.
- MozBar
MozBar is a browser extension provided by one of the leading companies in SEO software development for marketing in the world.
It gives a score from 0 to 100 for specific domains and pages. So, the higher the grade, the better and more reliable the webpage is.
MOZbar
Moz’s SEO tool for blogs scores your domain based on several factors, such as the number and reliability of backlinks, organic positions, and consistency of blog posts.
In your SEO strategy, it is always important to keep track of that score. But it can also help you to make comparisons between your domain and the ones from your main competitors.
- Screaming Frog SEO Spider
Screaming Frog SEO Spider is a valuable tool to do a complete SEO audit on your blog. It helps to identify optimization errors on multiple URLs, making it easier for professionals who deal with SEO optimizations every day.
SEO errors can damage the domain and affect the ranking in SERPs. With an SEO tool for blogs, professionals can act more quickly, identifying problems and correcting them automatically before the website is penalized.
Screaming Frog
The free version is available with some feature limitations.
- Majestic SEO
Majestic SEO is one of the best SEO tools for blogs dedicated to backlink analysis. It has a free version for blog owners and a premium version for marketers who demand more robust information. It is necessary to subscribe to one of the available paid plans to evaluate competitors’ domains.
The tool offers valuable metrics to track. Among the main ones that can help you to analyze your blog’s performance regarding SEO efforts we can mention:
Number of backlinks.
Main reference domains.
Main referenced pages.
Main used anchors.
Majestic SEO also evaluates two relevant metrics that help to rank and assess the relevance of a domain on the web. These metrics can also help prioritize link building:
Trust Flow — a metric that shows the level of trust and authority that a domain has on the web.
Citation Flow — a metric related to the earning link, that is, the number of citations (links) received by a domain on the internet.
majestic seo
- Google Page Speed Insights
At last, we list Google Page Speed Insights, a very intuitive SEO tool for blogs that aims to evaluate the loading time of a page, just as its name suggests.
As you can imagine, the webpage load-time is a relevant factor for SEO. From the user’s point of view and for search engines, a speed-based web page with the best loading times provides the best experiences for users.
For that reason, loading time and responsiveness are essential for a good SEO strategy. Therefore, you can use Google’s Page Speed Insights to check your blog’s performance and ensure a better user experience for your visitors.
SEO Tools – Pagespeed insights
There is not a recipe for the success of an SEO strategy. But you can improve your website considering factors such as website security, page loading speed, and user experience.
Using the best SEO techniques, you can increase the visibility of your blog, reaching better rankings in the SERPs and the perceived value by your visitors.
Search Engine Optimization needs work, time, and constancy. But with the right SEO tools, you can reduce all of those requisites and increase visibility at a faster rate.
Make your plan, define the steps towards your goals, and choose the right solutions to follow you in each of them.
Do you want to know more about how to do great SEO? Check our complete guide on the subject!
Free seo tools for blogger
Free is awesome. Especially when that “free” whatever is giving you extra traffic, money, rank, reputation, and sales. Thankfully, there are a ton of free SEO tools. The downside is that some of these free tools are junk.
I want to give you a go-to collection of the top free SEO tools. These are intuitive, slick, effective, powerful, and (best of all) they’re absolutely free.
- Google Analytics
If you’re not yet using Google Analytics, I recommend you start as soon as possible. There is no other data source that provides high-quality and detailed information like Google Analytics. In a Google-dominated era, it’s what we have to work with. Most of the other data tools simply piggyback on Google’s data using the API.
Assessment
You can’t ignore Google Analytics. Virtually all the actionable and important data about site visitors, traffic, etc., comes from this critical source.
More Information
How to Setup Google Analytics (Video)
How to Get Actionable Data from Google Analytics in 10 Minutes
- Google Search Console
If Google Analytics is the air that an online marketer breathes, then Google Search Console (formerly Webmaster Tools) is the food that the online marketer eats.
Neil Patel
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The word “webmaster” in the former name is a bit of a misnomer. The tool is for more than webmasters. It’s for SEOs. The very focus of the tool has to do with “search” and “optimization.”
Some of GSC’s best insights come from just glancing at the dashboard. SEOs and marketers need to keep up with the dashboard on a regular basis.
google search console free SEO tools
Google Search Console provides some of the same data as Analytics, but in a simpler and more straightforward way. There’s less tweaking you can do with the numbers, but easier access to them.
search queries free SEO tools
One of the most important datasets is the link data. (Search Traffic → Links to Your Site → More). Staying up to date with toxic backlinks is one of the most essential steps in off-page SEO.
Neil Patel
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download latest links free SEO tools
If you ever have to deal with the dreaded manual penalty, or are routinely disavowing stubborn spam links, you will become very familiar with Google Search Console.
webmaster tools site messages free SEO tools
Assessment
Clearly, Google Search Console is indispensable. You need the data, you need the tools, and you need the power. I wish that more SEOs saw the value of the tool and used it more.
More Information
A Beginner’s Guide to Google Search Console (Yoast)
How to Setup Google Search Console (Video)
- Ubersuggest
Ubersugest is an all-in-one SEO tool designed to help you win the game of SEO. A big part of SEO success is knowing what you’re doing, what your competitors are doing, and how to adjust your strategy to take advantage of holes in the market.
Getting started with Ubersugest is as simple as typing a domain or keyword into the search bar.
ubersuggest free SEO tool
From here, you gain instant access to a report for your chosen domain or keyword.
ubersuggest information free SEO tool
For the sake of this post, I want to focus on the keyword search capabilities of Ubersuggest. It’s a great alternative to the Google Keyword Planner tool, which has lost some of its luster over the years.
After running a search for your primary keyword, here’s how you can use Ubersuggest to uncover related keywords to include in your content.
Step #1: Click “Keyword Ideas”
Located in the left sidebar, click “Keyword Ideas” to be taken to a comprehensive report.
ubersuggest free SEO tool keyword research
Step #2: Review the Results
This is where the fun begins. You’re provided a long list of keywords related to your seed keyword.
ubersuggest free SEO tool keyword ideas
There are four columns with corresponding data for each keyword:
Volume: Average number of monthly searches the keyword has on Google.
CPC: Average cost per click for a Google Ad for the keyword.
PD: Estimated competition in paid search (the higher the number, the more competitive).
SD: Estimated competition in organic search (the higher the number, the more competitive).
While this data alone is helpful, I want you to drill down deeper. Let’s keep going.
Step #3: Click on a Keyword
For example, if you want to rank for the keyword phrase “content marketing agency,” click on it to access the following.
ubersuggest free SEO tool keyword overview
Now, there’s no question as to what you need to do to reach the first page of Google. This data allows you to address points such as:
How much traffic you can reasonably expect to receive for each position on page one
The number of backlinks for your page one competitors
The number of social shares for each URL
Use this data to create content that’s 10x better than your competitors.
Step #4: Filter Your Search
After you gain a clear overview of related keywords that align with your company and its goals, turn on the filter feature to narrow your search. Here’s an example.
ubersuggest free SEO tool keyword ideas
You can set additional parameters, but this is where I like to start when searching for long-tail keywords.
You want to uncover keywords with enough search volume to move the needle, without focusing on anything that has an extremely high SEO Difficulty score.
ubersuggest free SEO tool keyword ideas
Even though it cuts out more than 400 keywords, you’re left with 12 that match your exact criteria. “Content marketing examples” is one of the best keywords on the list, despite an average monthly search volume of only 1,000. It has the ability to drive highly targeted traffic to your website, and with an SD of 17, you have a good chance of ranking.
Assessment
You can do a lot more than keyword research with Ubersuggest, but it’ll definitely help in this department. With this, you have what you need to select keywords that allow you to create killer content that’s destined to rank.
You can also add the free Chrome extension to use Ubersuggest right from the SERPs.
More Information
You can learn more by reading The Guide To Keyword Research.
- MozBar
Knowledge is the name of the game with the MozBar. When you think about it, SEO has a lot to do with knowing the right stuff. The MozBar helps you discover the right stuff at a glance.
The MozBar button sits right up in your browser toolbar — the place where all the action is going on. Click on the MozBar, and you generate an instant report on the website you’re visiting.
page analysis moz bar free seo tool
You can position the MozBar at the top, side, or bottom of your browsing window at all times.
mozbar free SEO tool
The toolbar has three main categories of data — Page Elements, Page Attributes, and Link Data.
Page Elements displays the nuts-and-bolts of on-page SEO. There’s a lot of information accessible at a glance. You can see the various tags — title, description, H1s, etc.
moz bar page analysis free SEO tool
Page attributes shows some below-the-surface onsite optimization features, such as robots, rel=”canonical” and load time. Additionally, you can find out on-page link data.
moz bar free SEO tool page analysis example
The Link Data tab has ranking factors and more information on a site’s links. Complete information is available only with a paid subscription.
mozbar free seo tool link data tab
Assessment
The MozBar’s true power is available to those who subscribe, and it’s a service worth the money. If you’re still in startup-cash-strapped phase, though, the folks at Moz are kind enough to provide this robust version of their tool at no cost.
More Information
Guide to Mozbar
It is available for Firefox and Chrome, Windows or Mac.
Download it here.
- SEOWorkers Analysis Tool
The Analysis Tool allows you to plug in a website URL — any website, even if it’s not yours — and generate a report.
Free SEO tool SEOworkers
SEOWorkers doesn’t provide anything new, but it does help to save a lot of time in analysis. Also, it provides background information on the data.
The report is quick and detailed.
analyzed page free seo tool
Some of the data, like the HTTP Headers Check is under-the-hood stuff that you wouldn’t normally think to check for.
http headers check free seo tool
Other analyzed features provide helpful icons to show you if you’re doing well, or if you need to pay attention to something:
head elements free seo tool
Here is SEOWorker’s unique feature. They teach you about SEO in addition to showing you the SEO data that matters. Within each analyzed category, the report provides a detailed discussion.
The keyword analysis is comprehensive. It displays head terms (single keywords), and two-, three-, and four word keyphrases (longtail keywords).
single keywords two words free SEO tool
Assessment
SEOWorkers provides a lot of information, and some of it is different from other SEO and reporting tools. However, it can be information overload.
For the experienced SEO, the discussion in each section is superfluous. For new SEOs who are still learning the tricks of the trade, it could be useful.
More Information
SEO tips from SEOWorkers
Other SEO tools from SEOWorkers
- WooRank Website Reviews
At first glance, WooRank’s Website Review appears to be just another freemium website analyzer. Upon closer, inspection, however, it gives handy insights into some not-so-obvious stuff.
You can analyze any website, and generate a report in seconds.
woorank free SEO tool
WooRank first displays a “Top priorities section. Unfortunately, here’s one of the downsides of the tool. Somehow, it thinks that I have a 404 error, lack a favicon, and don’t have a robots.txt file. All of these are inaccurate.
top priorities for Quicksprout woorank free SEO tool
For example, when I click on “Blog,” in the SEO report section, I receive this message.
We have not found a blog on this site woorank free SEO tools
I’m nonplussed, since content marketing is kind of my middle name, and my website definitely has an active blog.
On to more positive things.
The geodata is insightful, although Analytics provides similar information.
visitors for QuickSprout SEO tools
Social shareability is another helpful section. Few free analysis tools are able to aggregate this much social network data in a single place.
Social characteristics of QuickSprout free seo tools
The most outstanding feature of WooRank that I want to point out is the mobile section. Few free SEO analysis tools provide this level of data and perspective.
Mobile QuickSprout free SEO tools
That being said, Google does offer a free Mobile-Friendly Test.
Assessment
For its ease, interface, and amount of data, WooRank gets high marks. Unfortunately, not all the data seems to be accurate.
One of its major tools, the mobile optimization overview, can also be viewed using free tools from Google, so it’s not really revolutionary anymore.
More Information
WooRank Extension
- Neil Patel SEO Analyzer
We’ve already covered Ubersuggest, but there’s another tool in there that you need to be aware of — our SEO analyzer. (It used to be a separate tool, which is why I gave it its own number.) It really is a valuable tool — and it’s totally free.
Just plug in your URL, and the tool will spend about 10 minutes crawling your site.
The visual layout is clean and intuitive, providing plenty of crucial information including estimated traffic score, SEO score, and backlinks.
free seo analysis Ubersuggest
It will also tell you if you have any broken or blocked pages.
It will also share in SEO issues, see how your site performs on mobile, and actually give you tips on how to improve your site.
Assessment
Personal bias aside, I think that my website analyzer provides a very helpful perspective both on your own site, and especially on a side-by-side comparison of your competitors.
- ClickFlow
When it comes to growing your traffic, most marketers default to creating new content, building new backlinks, and so on.
The ClickFlow Content Decay Tool is different—it shows you old pages on your site that are no longer performing well. These outdated posts are great candidates for a content refresh.
First, you’ll want to connect the Content Decay Tool to your Google Search Console.
Once ClickFlow imports your data, you’ll see a report that shows you the pages on your site that have lost the most search traffic over the past 12 months.
clickflow free SEO tool
From there, you can update these posts to win back lost traffic. Simply expand upon your content, add examples to make it more thorough, and cut any outdated references.
Assessment
If you choose to upgrade to a paid ClickFlow account, you can even measure your content refreshes.
ClickFlow will show you the impact that updates have on your traffic and rankings, on a page-by-page basis.
- Anwer The Public
Answer The Public leverages Google Suggest to find all of the questions people may have related to any industry or keyword.
Just type in a keyword and it will give you a laundry list of questions people are searching for related to that keyword.
answer the public free seo tool
Similar to Ubersuggest, it also shows you comparison and preposition-related keywords.
Assessment
What I like about the tool is it presents the information in an interesting visual format. It’s also ideal for content ideation. Many of the questions can be used for FAQ sections or headers.
SEO doesn’t just exist on Google. You can also rank higher on Amazon, YouTube, Bing, and tons of other sites.
- Keyword.io
KeywordTool.io uses the same concept as Google Suggest, but for a handful of sites like Amazon, Play Store, and YouTube.
free seo tools Keyword io
If you are performing SEO on sites other than Google, you should check out KeywordTool.io.
Assessment
There are tons of free tools for SEO for Google. However, there are other search engines to consider. KeywordTool.io is a fantastic tool for your SEO aresenal.
- FAQfox
FAQfox is a neat little tool that finds you questions people want to answered based on any specific site you want information from.
For example, you can type in the word “marking” and quora.com as the URL, and it will show you category based questions people are asking on Quora.
free seo tools faq fox
You can do this for Reddit or any other site you want keyword or content ideas from.
Assessment
Great content should answer users’ questions. This free SEO tool can help you find the questions users are asking so you can address them.
- Google SERP Preview Tool
Have you noticed that some listings on Google get cut off because the title is too long?
A big misconception is Google uses character counts for meta tags. In reality, they count pixels.
Google SERP Tool will tell you how many pixels your meta tags contain and if they will get cut off by Google.
It also shows you a preview of what your web pages will look like on Google.
Assessment
The preview Google shows in the search results can drastically impact your click through rate. This neat tool lets you see what users see in the SERPs.
- Pagespeed Insights
Speed is everything. The faster your site loads the better you will rank, especially when it comes to Google’s mobile index.
Pagespeed Insights tells you what you need to fix for your site to load fast on any device.
It doesn’t matter if you are optimizing for tablet devices, desktop, or mobile, this tool will tell you what to fix.
Assessment
This tool is free, easy to use, and provides must-have information to help you speed up your site load time.
- SEOptimer
SEOptimer is a simple tool that gives you a technical overview of your on-page SEO as well as your content.
free seo tools seoptimer
Simply plug in your URL, and the tool provides a free SEO website audit and recommends tasks you can complete to improve your site’s SEO.
Assessment
Not sure where your SEO is going wrong? This tool breaks down things like page speed as well in addition to showing you how your website loads for both desktop and mobile devices. You can even see social sharing data.
- XML-Sitemaps.com
XML Sitemaps generates a sitemap for you that you can submit to Google Search Console. A sitemap helps search engines crawl your website, but its might feel too technical for small businesses or SEO newbies. This tool makes it super simple.
free seo tool XML sitemaps
Free SEO Tools FAQ
What’s the best free SEO tool?
It depends on what you need! Ubersuggest is ideal for backlinks, keyword research, and competitive research. XML-sitemap.com makes it simple to create XML site maps, and Google Analytics provides tons of information about how users interact with your site.
What tools do I need for SEO?
You’ll want a keyword research tool, such as Ubersuggest, and an overall tool like Google Analytics to track your efforts.
Do I have to pay for SEO tools?
Not at all! There are tons of free SEO tools including Answer the Public, Ubersuggest and Google Analtyics.
What’s the best free SEO tool?
Google’s suite of tools are powerful and free. Google Analytics and Google Search console are must-haves.
Free SEO Tools Conclusion
These free SEO tools will get you started, and a few of them are pretty powerful.
If you’re serious about SEO, you’ll need to pony up the cash to get the right tools. You won’t be able to do thorough SEO work without a paid subscription to something.
Conclusion
Let us know your thoughts in the comment section below.
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