Email marketing software for affiliate marketers in India can be a great way to promote your business and make money. It is easy to set up, has a large number of features, and provides you with a variety of email marketing tools. Email marketing software for affiliate marketers in India can also be used by individuals or businesses that want to improve their communication with customers. Many companies are finding that it is very easy to use this type of software, so they are using it more often than before.

The email marketing software for affiliate marketers in India comes with several useful features that make it easy to create professional-looking emails. It can help you create professional looking emails with ease because it comes with an automatic email template generator. You can also use the email template generator to customize your emails and make them unique. This feature allows you to create unique emails by changing the text, colors, and images on the templates.

Can Email Marketing Software For Affiliate Marketers In India

One of the most economical email marketing options for affiliate marketers, EmailOctopus offers unlimited lists and campaigns. They are widely popular for making the process of sending bulk emails easy and cost-effective. Using Amazon Simple Email Service or SES, this marketer offers free templates for personalizing your campaigns.

Drip feed emails is another forte of EmailOctopus to explore. Marketers will also find it easy to keep track of campaigns through this email marketing service.

The only disadvantage for affiliates with EmailOctopus is the lack of segmentation.

Features:
Drip Feed Automation
Drag & Drop Email Builder
Bulk Emailing
Tracking & Analytics
A/B Testing
Integration With Amazon Web Services
Custom Campaign
Pricing:
Connect Starter: Free
Connect Pro: $19 per month
Editor’s Note: For the less creative among us, we like that you can work with so many great-looking existing templates to put together unique designs. We feel that the fact that you can also go 100% your own way makes building emails fun with this software.

Bottom Line: With the aim to make email marketing affordable since 2014, anyone looking to grow an audience with fewer costs will be happy with Email Octopus. It’s got reliable and extensive integrations and lets you customize reports as well as your designs.

Read EmailOctopus Full Review

3. SendX-High Deliverability Rate

Known for its exclusive features tailored specifically for affiliate marketing, SendX is one of the best email marketing services for affiliates. It offers a high deliverability rate owing to the unique Opti-Send technology. The Smart Send feature on this software helps marketers create campaigns based on the click-behavior of the lead.

SendX optimizes your email campaigns based on 30+ parameters like analytics, time zone, and more. If you’re just starting out as an affiliate, free templates on this platform will help you create a responsive campaign for your target audience. Their extensive knowledge base is designed for assisting beginner affiliates.

Features:
Opti-Send Technology
Landing Pages, Pop Up Forms
Drag & Drop Editor
Audience Segmentation
Drip Sequence
Advanced Automation Tools
Executive ROI Analysis
Pricing:
Business: $9.99
Enterprise: Custom Quotes
Editor’s Note: We think SendX is a popular choice because it’s both affordable and easy to use. What’s more, the drag-and-drop email editing tool ensures that even the least experienced marketers among us can create decent strategies.

Bottom Line: Though only approaching its full fifth year in operation, SendX makes good on its promise to deliver intuitive design and growth to small businesses. With more than 10 billion emails sent through its software so far, expect to see even more in the coming years.

Read SendX Full Review

4. GetResponse-Unique Affiliate Tracking

This email marketing service is popular for its tailored tools for affiliate marketers. GetResponse offers a unique affiliate tracking software that keeps tabs on visitor behavior. Their scoring points for tracking the engagement of your customers is another noteworthy feature.

The list builder apps like download box, exit pop up, scroll forms, shake box and signup box on this service are helpful for beginner affiliates. GetResponse offers pre-built workflows for getting started with automation too. You can share affiliate product reviews created by your partner via 30 RSS-to-email templates in your campaigns. Beginners and pros will find the function to create visual hooks for your affiliate programs excellent for boosting conversions.

Features:
Free Templates
Affiliate Tracking Activity
eCommerce Integrations
Automated Email Sequences
Drag & Drop Email Editor
Drip Campaigns
List Builder Apps
Pricing:
Basic: $15
Plus: $49
Professional: $99
Enterprise: $1,199
Editor’s Note: GetResponse is one of the more popular platforms out there and for good reason. The personalization available when it comes to email templates is excellent for intermediate users; plus, the detail and accuracy in your reports make planning for your next strategies a breeze

Bottom Line:

The reputation of a provider like GetResponse is to be expected when you consider that it’s been around for more than 20 years. As the demands of businesses and the needs of their customers change, GetResponse has continually adapted its software to stay ahead.

Read GetResponse Full Review

5. Constant Contact – Intuitive and Efficient UI and Flexible on Integrations

Having been in the email marketing software business for almost 30 years, small businesses around the world trust Constant Contact for its innovative solutions. Between 24/7 support and flexible integrations, you’ll find all you need right here.

Best For

eCommerce

Avg. Price

500 contacts: $20/mo

Features

Interactive Email Campaigns
Real-Time Results Tracking
Emails Can Be Set Up To Send On Customers’ Actions
Effortless Template Creation
24/7 Customer Support
Editor’s Note: Constant Contact is a great choice for eCommerce brands because it’s so easily integrated with your online store. Plus, the 24/7 support means you can get the answers you need at any time.

Bottom Line: For a brand that’s been innovating automated affiliate marketing software for 25+ years, it’s good to see the product always improving to meet the changing needs of small businesses. There’s everything you need and more to get a business off the ground.

Read Constant Contact’s Full Review

6. AWeber – Reliable Mobile Support and Decent For Beginners

If you’re just starting out with email marketing software and need a brand that works great for novices, AWeber is certainly a name you can trust. It offers all the features you need and packages them into an easy-to-use UI.

Best For

Small Online Retailers

Avg. Price

500 contacts: $16.15/mo

Features

Full Marketing Automation
Clever and Responsive Email Design
Reliable A/B Testing
A Variety of Analytics Reporting
HTML Email Creation For Mobile
Editor’s Note: What we like most about AWeber has to be just how easy and effortless it is to make emails using HTML through mobile devices. Being able to work on campaign creation while on the move is a great feature for any small business.

Bottom Line: AWeber has been supporting small businesses with their email marketing since 1998, and continues to provide quality software with every update. Enjoy key features like A/B testing, the chance to create beautiful designs, and on-the-move mobile editing.

Read AWeber’s Full Review

7. HubSpot Email Marketing – Excellent For The Experienced User

HubSpot Email Marketing provides the perfect software for small businesses that aren’t on their first rodeo. Starting out in 2006, it offers the full suite of features that beginners may find somewhat overwhelming.

Best For

Creative Agencies/Affiliate Marketers

Avg. Price

1000 contacts: $50.00/mo

Features

List Segmentation
Email Quality Insights
Retargeting Tools
Available To The Whole Team
Quick Automation
Editor’s Note: We wouldn’t recommend a beginner taking on HubSpot for their campaigns. It’s actually really quite pricey and if you struggle to get campaigns off the ground, you may find it to be a waste of money. Newbies should stick with a less expensive option to start.

Bottom Line: HubSpot is likely the best email service for affiliate marketing as well as most creative-type agencies. It’s as comprehensive as the price suggests and even provides support for SEO optimization, lead scoring, and much more.

Read HubSpot Email Marketing’s Full Review

8. MailerLite – User-Friendly, Generous Free Plan, and More

Though it hasn’t been in the business as long as many of its competitors, having started out just over a decade ago, MailerLite supports small businesses around the world. With a remarkably generous free plan, many startups turn here for their first campaigns.

Best For

Startups

Avg. Price

1000 contacts: $10.00/mo (Unlimited)

Features

Free Up To 1000 Subscribers
Online Marketing Tutorials
Built-In Photo Editing
Existing Email Templates
Quality Tracing and Integration
Editor’s Note: We don’t know many other brands that come close to MailerLite in terms of both affordability and quality of service. Free online tutorials and 24/7 support ensure even the least computer-savvy out of all of us have the means to create campaigns.

Bottom Line: If you’re just starting out in the world of email marketing and need a brand that can hold your hand as you learn, MailerLite is for you. The amount of tools on offer here for such a small monthly fee isn’t common; plus, its free version is more than enough for many.

Read MailerLite’s Full Review

9. Benchmark – Create Lush Emails With High Response Rates

Benchmark is a known name in the email marketing industry, having supported small businesses across the world for near-on 20 years. With key features like contact and sequence automation, email personalization, and more, it’s a solid choice for all.

Best For

Affiliate Marketers/eCommerce

Avg. Price

500 contacts: $13.00/mo

Features

Pro Automation
Premium Support
Advanced Reporting
Advanced Lead Generation
Editor’s Note: If you’re a business with a large subscriber list, you might find that the Enterprise package will work best. That being said, we’d prefer to get a rough estimation on cost, as the site simply states ‘Talk to Sales’ in place of a fee.

Bottom Line: Benchmark is a great choice for eCommerce companies and affiliate marketers because it cuts through the noise and offers simple, easy-to-use software that makes it simple to get your campaigns to as many inboxes as you need.

Read Benchmark’s Full Review

10. ConvertKit – Affordable, Easy To Use, and More

Founded in 2013, ConvertKit is the ideal email marketing tool for young creators, like influencers, bloggers, and just about anyone that sells their goods over email to a large subscriber list. The software is used by more than 30,000 young professionals.

Best For

Bloggers

Avg. Price

1000 contacts: $29.00/mo

Features

Free Migrations
Direct Email Broadcasting
Automated Funneling
Unlimited Forms & Landing Pages
Support Via Email
Editor’s Note: We think ConvertKit is a great idea and no doubt provides a great service to anyone looking to grow their audience. That being said, there isn’t much difference between the free and Creator plan, and the $59 for Creator Pro may be too much for startups.

Bottom Line: ConverKit is one of the few brands out there supporting professional bloggers and content creators, and while it’s slightly pricier than other options out there, there’s a decent free option on offer to get you started. Enjoy unlimited landing pages, forms, and more.

Read ConverKit’s Full Review

What Makes Email Marketing Software For Affiliates Great?
If you’re looking to drive new leads and get the most out of your campaigns, having responsive affiliate email marketing software is the right way to do it. This can help you out in more ways than one and the money you put into it will no doubt become an investment that pays for itself.

The number of features your software offers should be one of the first things you look for; you need to be sure that all your requirements are covered, from the level of automation you’ll receive down to email templates and creation. What’s more, the number of subscribers and users that you’ll get access to will also play a pivotal role in your campaigns because a successful strategy involves people; that means reaching out to as many people as possible and having a full team collaborating.

While how well it suits your budget isn’t necessarily what makes email marketing software great, value for money and the variety of services offered for its price are key. If you’re getting a near-on full suite of analytics, easy-to-understand reports, and a large enough email database – and you can fit it into the budget – you can’t go wrong.

Why Choosing The Best Email Marketing for Affiliates is Important
If you’re stepping into the affiliate marketing business, or you’re in need of some new marketing software, being able to count on it as much as you do your employees is key. Despite how complex the software is to create, it enables you to spread awareness of your affiliates around the world with just a few clicks. What’s more, much of the processes on these programs can be entirely customized and automated, making your job even easier.

One of the biggest problems faced with email marketing is actually getting your emails where they need to go. Choosing the best software means your mails don’t get directed to spam folders, so you stand a chance to market to as many people on your subscriber list as possible.

Aside from having full and effortless control over your strategies, the best software won’t ban your company from its services. The truth is, many of these services don’t allow for affiliate linking, simply because it’s a type of marketing they don’t create their software for. Choosing the right brand won’t just save you from a banning – it’ll help you produce emails that nurture your affiliate business better than anywhere else.

3 Reasons Why Email Marketing Is Good For Affiliate Marketing
Email gives direct access to your customers, and this is why every affiliate marketer should try email marketing at least once. Besides being cost-effective, the ROI of email marketing is one of the highest in the industry.

Explore the three main benefits of using email marketing for your affiliate products.

Improving Relationships: Email marketing helps affiliates engage the target audience and build a good rapport.
Saving Time: Switch to automation and save time and money for yourself and employees as well.
Decoding the Target Audience: Email marketing tools like surveys, A/B testing and analytics can reveal more about the target audience to help you create better campaigns.
How Do I Pick The Right Software For Affiliate Marketing
To pick the right email service provider to match your affiliate marketing ambitions, it is important to consider the budget, marketing goals, and other relevant criteria. The following describes the key parameters marketers can use for identifying the right software for their affiliate niche.

Total List Capacity: Depending on how big your email list is, look for software offering options to send bulk emails.
Email Builder Tool: Personalization is the trigger behind the shopping decisions of 59% of buyers. Moreover, a good interface for creating the email must be a priority for novices.
Automated Drip: Creating popups, signup forms, landing pages, and brochures become more effortless with email marketing services, which offer many customizable templates.
Tracking and Reporting: Given multiple follow-up emails lead to 69% more orders than one individual mail, it is recommended that marketers keep their email frequency consistent.
Segmentation: For sending targeted campaigns, keep an eye out for behavior-based triggers than preferences.
Best Practices for Affiliate Email Marketing
Do you know the ideal length of marketing email content is 200 to 300 words? Remember to keep your email neat with sufficient white space instead of building a wall of text.

The three important tips to help affiliates with email marketing are explained below.

Trust Building Emails
From the lead magnet email to the welcome email, there are strategies to build a trustworthy relationship with your lead.

The easiest way is to offer them unique information that helps them.

Another pro-tip is to email them every day to get them into the habit of waiting on your emails.

Be Vulnerable In Your Messages
To really influence your subscribers, you need to open up about your mistakes and failures in your mails. It is crucial to be genuine if you want to build a good list of loyal followers. Mixing up promotional and educational emails will also help you appear realistic.

Invite Subscribers To Interact With You
Proactively ask your readers to get in touch with you. Share your private or personal email at the end of the mail so that they can do so. This reduces the gap between you and the reader, making your content even more relatable.

Autoresponder
An autoresponder is a script that automates email replies. The script is triggered by user actions either on a site or when a user sends an email directly to another email with an autoresponder in place. Among the email providers who chose as the best email provider for affiliate marketing, GetResponse provides the best Autoresponder services.

Affiliate marketing services
The fact is, many email providers provide affiliate marketing services. The question is, which is the best? Like all great email marketing platforms, GetResponse has all the bells and whistles you need to achieve success with your affiliate marketing services.

Affiliate program email
An affiliate program email platform can help small businesses, bloggers, and entrepreneurs drive more revenue.

Bottom Line
Email marketing strategies for affiliate programs are ideal because they boost engagement and help affiliates understand more about their target audiences. For an affiliate marketer, successful email campaigns can translate into authoritative and influential presences online too.

FAQ

1. Which email marketing platform is the best for affiliate marketing?
   There isn’t any universally-perfect email marketing platform that suits all the needs of affiliate marketers.

For example, if you want the cheapest option, SendX fits the bill and offers high deliverability rates. However, if you’re looking for affiliate tracking, GetResponse is the way to go.

Sendinblue and Email Octopus are ideal for sending bulk emails, while Omnistar Mailer rocks the customization options. The choice is yours.

2. How do affiliate marketers make money through email campaigns?
   While email offers the best ROI, affiliate marketing isn’t dependent on short-term sales but long-term trust.

Email is the best platform to help marketers build meaningful relationships with their target audiences. It can also save resources like time and money in the long run by saving you the cost of acquiring new leads and converting them.

Moreover, email marketing is the best way to know more about your target customer than you could through other channels.

3. Can you put affiliate links in emails?
   Yes, marketers are allowed to place affiliate links within their promotional messages. However, you should always check with your ESP first to know if they have any regulations regarding the same. For example, Mailchimp will suspend your account if you share any deny listed URLs.

With that said, also remember not to stuff your message with several affiliate links. The rule of thumb is to share one in the beginning and another towards the end. And when you do so, embed them within the content so that you don’t bother readers.

4. How to start affiliate email marketing?
   To start sending promotional emails as part of your affiliate marketing strategy, you need to find a reliable email service provider first. This must be a platform that allows affiliate emails. Moreover, it’s best to directly check-in with the ESP about their affiliate marketing rules before you begin.

Next, screen the affiliate links you want to share for credibility, relevancy, and profitability. Once you’re sure of the links, embed them within the email. Alternatively, you can also make them a part of your email sequence.

Note that the process doesn’t end there. You have to track the analytics for your affiliate campaigns next and tweak the copy based on the results to make sure it works in the long run.

5. How to use email marketing for affiliate marketing
   An affiliate marketing email campaign is a small twist to your classic email strategy. How to use email marketing for affiliate marketing? Well, in short, you take your current automated email sequence and add a few new emails to promote your affiliate links.

What is getresponse

GetResponse is an email marketing app that allows you to:

create a mailing list and capture data onto it
send e-newsletters to the subscribers on your list
automate your email marketing using ‘autoresponders’
view and analyse statistics related to your email campaigns – open rate, click through, forwards etc.
In recent years however, GetResponse has shifted its emphasis considerably — the product now aims to be more of an ‘all-in-one’ e-commerce and online marketing solution, rather than a ‘traditional’ email marketing tool.

Accordingly, in addition to email marketing features, GetResponse now also provides a website builder, chat features, ecommerce features, webinar hosting, landing pages and automated sales funnels.

GetResponse has recently introduced new features, including conversion funnels and webinar hosting, that aim to make it more of an ‘all in one’ marketing platform.
GetResponse has recently introduced new features, including conversion funnels and webinar hosting, that aim to make it more of an ‘all in one’ marketing platform.
But how much does all this cost?

GetResponse pricing
There are six pricing plans:

Getresponse Free — this is $0 and lets you use a cut-down version of Getresponse indefinitely, so long as your list remains under 500 records in size.
Basic — this starts at $19 per month and lets you send an unlimited number of emails to up to 1,000 subscribers.
Plus — starting at $59 per month for up to 1,000 subscribers.
Professional — starting at $119 per month for up to 1,000 subscribers
Max — custom pricing.
Max2 — custom pricing.
As you add more subscribers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599 or $699 per month to use GetResponse with a list containing 100,000 subscribers on the ‘Basic,’ ‘Plus’ and ‘Professional’ plans respectively.

GetResponse pricing (2022)
With regard to the ‘Max’ and Max2 plans, these are more ‘enterprise level’ offerings that provide advanced features (more on these in a moment). With these plans, exact pricing depends on requirements and list size — if you’re interested in using either of them, you’ll need to contact GetResponse to schedule a demo, discuss your needs and negotiate pricing.

GetResponse ‘Max’ plans
Decent discounts are available if you pay upfront for 1 or 2 years of service —18% and 30% respectively.

You can try the paid-for plans out for 30 days for free, via a trial that you can access here.

Key differences between plans
The core features common to all paid-for GetResponse plans are as follows:

the ability to import and host a subscriber list
a range of e-newsletter templates
autoresponder functionality
a landing page builder
sales / leads funnels
Facebook and Google Ad management tools
a website builder tool
Now, there are a number of differences between the ‘Basic’, ‘Plus’ and ‘Professional’ plans, but for me the key ones are as follows:

The automation builder — arguably GetResponse’s standout feature, the automation builder (which allows you to build complex autoresponder sequences based on user behaviour) is only fully available on the ‘Plus’ plan or higher.
Conversion funnels — you get access to more automated sales funnels as you go up the pricing ladder.
Live webinars — this functionality is not available at all on the ‘Basic’ plan and the number of webinar attendees is capped for the ‘Plus’, ‘Professional’, ‘Max’ and ‘Max2′ plans at 100, 300, 500 and 1,000 respectively.
Paid webinars — you can only charge for webinar access on a ‘Plus’ plan or higher.
On-demand webinars (access to pre-recorded content) — you can only offer these to users if you are on a ‘Pro’ plan or higher.
Team management — you can only have one user account on the ‘Basic’ plan; by contrast you get 3 on ‘Plus’, 5 on ‘Professional’, 10 on ‘Max’ and up to 500 on ‘Max2‘
Ecommerce — the abandoned order recovery feature (which automatically sends reminder emails to your site visitors who don’t complete an order) is only available on the ‘Plus’ plan or higher.
SMS marketing — the option to send marketing text messages is only available on the ‘Max’ plans.
Support — phone support is only available on the Max2 plan, on which you also get a dedicated account manager (or ‘Customer Experience Engineer’, to use the GetResponse term).
I’ll discuss these features in more depth as I progress through the review — but first, a quick word about GetResponse’s new ‘free-forever’ plan.

The new ‘GetResponse Free’ plan
GetResponse has traditionally differed from some of its key competitors’ offerings in that unlike some of them — notably Mailchimp and AWeber — it didn’t offer an entirely free plan.

With the recent launch of its new ‘free-forever’ plan, Getresponse Free, that situation has changed — you now have the option of using the platform for free indefinitely.

The new ‘Getresponse Free’ plan
The new ‘Getresponse Free’ plan
On the plus side, this free version of GetResponse comes with some pretty decent features — the plan lets you access core email marketing features, the full range of templates, a website builder and a landing page builder.

However, to use this plan your list must be smaller than 500 records in size, and your newsletters will feature GetResponse branding. Significantly, you won’t be able to use any autoresponders or automation features on this plan at all.

But even so, the free plan represents a good way to try the product out and to get going with email marketing — especially if you have a small list and just want to send newsletters occasionally to it.

LEARN MORE >
How does GetResponse pricing compare to that of its competitors?
So long as you are happy to use one of the entry-level ‘Basic’ plans, the pay-per-month GetResponse plans, are on the whole, cheaper than those provided by many of its key competitors — particularly if you have a large number of email addresses on your database.

GetResponse’s starting price is competitive — you can host a database containing up to 1,000 email addresses for $19 per month with GetResponse, compared to $29 per month on AWeber or Campaign Monitor. The pricing for Mailchimp’s broadly comparable ‘Standard’ plan is $59 per month when used with 1,000 contacts.

As you go up the pricing ladder, GetResponse generally continues to come in cheaper than all these products.

A couple of other things to be aware of on the competitor pricing front are:

Some solutions (Mailchimp being a prime example) charge you to host both subscribed and unsubscribed contacts, which can become a significant hidden cost. GetResponse only charges you for your active subscribers.
If you are prepared to pay upfront for 1 or 2 years, you can avail of substantial discounts on any GetResponse plan (18% and 30% respectively). This is more generous than the discounts offered by key competing products.
So the bottom line is that GetResponse stacks up well against competitors in the pricing department.

But what about features?

Have you seen our GetResponse video review?

GetResponse free trial | Subscribe on YouTube

Key GetResponse features
By comparison with other email marketing tools, GetResponse comes with an unusually large feature set — even on its entry-level plan.

The platform provides all the key stuff you’d expect from an email marketing platform — list hosting, templates, autoresponders, analytics and so on, but as mentioned above, it’s recently been expanding its feature set to the point where it has morphed into an all-in-one marketing and e-commerce solution.

The question is whether all this makes the product a jack of all trades and master of none.

Let’s drill down into its features to find out.

Autoresponders
Autoresponders are e-newsletters that are sent to your subscribers at intervals of your choosing.

For example, you can set them up so that…

immediately after somebody signs up to your contact list, they receive a welcome message from your business
a week later they receive a discount offer for some of your products or services
three weeks later they receive an encouragement to follow you on social media.
And so on.

An autoresponder cycle created with GetResponse
An autoresponder cycle created with GetResponse
GetResponse’s autoresponder functionality is a key selling point — so long as you are on one of its paid plans, the product provides some of the most comprehensive autoresponder functionality available.

Example of a typical Getresponse autoresponder sequence
Example of a typical Getresponse autoresponder sequence
You can use GetResponse autoresponders to send either time-based or action-based messages — time-based options include cycles such as the example above, and action-based messages can be triggered by user actions or information, for example:

opens
clicks
subscriptions to particular lists
changes in contact preferences
completed transactions / goals
birthdays
changes in user data
Marketing automation tools
In addition to the basic ‘drip’ style autoresponders mentioned above, GetResponse provides a more sophisticated option for sequencing emails automatically.

This is called ‘Marketing Automation,’ and is only fully available on ‘Plus’ plans or higher.

The feature allows you to create automation workflows using a drag and drop editor — you basically set up an ‘automation flowchart’ that instructs GetResponse what to do if a user opens a particular offer, clicks on a certain link etc.

GetResponse’s marketing automation tool — you can use a drag and drop builder to build extremely sophisticated user journeys.
GetResponse’s marketing automation tool — you can use a drag and drop editor to build extremely sophisticated user journeys.
The functionality on offer here goes far beyond what’s traditionally been available from autoresponders, and allows you to create a user journey that can be customized to an enormous degree.

For a quick visual overview of how all this works, you can take a look at GetResponse’s video walkthrough of its marketing automation features, below.

Getresponse email templates
There are around 155 GetResponse templates available — less than some competing email marketing solutions (notably AWeber, which offers over 600) — but they are varied in nature and the designs are contemporary (and easily editable).

Some examples of GetResponse templates
Some examples of GetResponse templates
The email templates are grouped into a few categories focussed around core goals — promoting, educating, selling etc. — and their quality is generally high.

GetResponse newsletter template categories
GetResponse template categories
There is one omission worth flagging up however — the option to set ‘global’ styles for headings and text.

As things stand, the template editor doesn’t let you define heading and paragraph styles that you can re-use throughout a message — this means more manual formatting of text as you compose emails, which is a bit of a pain.

Example of a GetResponse template
Example of a GetResponse template
On the plus side, the GetResponse email creator allows you to make extensive use of web fonts. A huge selection of Google Fonts can be used in your e-newsletters — more than any competing tool that I’ve personally tested to date.

This wide selection of web fonts is great, because — given the prevalence of Google fonts in corporate branding these days — it will let many users create email campaigns that maintain brand values.

It’s important to remember that not all email programs support use of web fonts — you can specify a ‘fallback font’ in GetResponse to accommodate those — but in the ones that do, emails created via GetResponse have the potential to look very nice indeed.

A really wide range of web fonts is available in GetResponse’s new email creator.
A really wide range of web fonts is available in Getresponse’s new email creator.
Finally, the GetResponse templates are all responsive, meaning that they adjust themselves automatically to suit the device that an e-newsletter is being viewed on — mobile, tablet, desktop computer etc.

A preview function is available to see how your newsletter will appear on desktop and mobile.

(It would be nice if a tablet preview option was available too — although in truth, most tablet devices display emails in a fairly similar way to desktops).

Analytics
GetResponse offers a good range of analytics and reporting options.

You get all the basics of course — open rate, click-through, unsubscribe rates and so on — but in addition to that, there are some very nifty reporting features that are worth a particular mention, namely:

‘one-click retargeting‘: a way to easily identify people who engaged or didn’t engage with a particular newsletter, and send them an appropriate follow-up
‘email ROI‘: by adding some tracking code to your post-sales page on your site, you can find out how effectively (or not!) your email campaigns are driving sales, and work out your return on investment in email marketing.
per-user information — you can click on one of your subscribers and see where they signed up from, where they’re located and which emails they’ve opened in the past.
e-newsletter performance comparison — you can compare the performance of two e-newsletters side-by-side really easily.
Mailchimp and AWeber offer some similar reporting functionality — particularly where sales tracking is concerned— but GetResponse’s reporting tool is definitely one of more fully-featured out there.

GetResponse analytics
GetResponse analytics
Split testing
Split testing involves sending variants of your e-newsletters to some of the people on your subscriber list, monitoring the performance of each, and sending the ‘best’ version to the remainder of your list.

GetResponse allows you to test run split tests using up to five subject headers OR content variants.

However, you can only use one variable at a time during a split test — for example, you can test emails with different subject lines against each other, but both versions of the email must contain the same content (or vice versa).

Split testing in GetResponse
Split testing in GetResponse
Some other email marketing tools are a bit more flexible in this regard, allowing you to test using more variables (for example send time or sender name), or the option to mix variables during tests.

So, GetResponse could do a bit better here.

Perfect timing?
Although GetResponse’s split testing options could be more comprehensive, it has a related sending feature which makes up for this quite a bit — its ‘Perfect Timing’ tool.

This feature automatically sends your email at the time at which it’s most likely to be opened (GetResponse examines your subscriber’s past email-opening habits to work this out).

Landing page creator
When it comes to lead generation, GetResponse offers something very useful that many of its competitors don’t: a landing page creator.

Using landing pages is usually a core part of any online advertising campaign (Facebook, Google Ads etc.).

This is because online ads usually generate far more leads if, rather than simply directing people to an information-packed website, they point users to attractive ‘squeeze pages’ containing clear information and a clean, well-designed data capture form.

Example of a GetResponse landing page template
Example of a GetResponse landing page template
GetResponse lets you build sophisticated squeeze pages out of the box. Significantly, you can test the conversion rate of these pages against each other in real time — and choose the best performing one for your ad campaigns.

This can have a very positive effect on the number of leads you capture, and improve the reach of your email campaign.

Similar products often require you to make use of a third-party landing page creating tool to attain this sort of functionality, so the inclusion of the landing page feature is a really useful — and cost-saving — piece of functionality to have in your email marketing toolbox.

Crucially, GetResponse’s landing functionality is available on all plans — even the ‘GetResponse Free’ one. Given that leading landing page tools Unbounce and Instapage charge a minimum of $90 and $199 per month respectively, there are considerable savings to be made here.

The landing pages you create can be hooked up to a wide range of analytics tools and cookies, such as Google Analytics, Google Tag Manager, Kissmetrics and your Facebook pixel.

And there’s around 200 landing page templates to choose from — as with GetResponse’s email templates, these are professional and contemporary in appearance (particularly the more recently-introduced ones).

There are a couple of problems with the landing page creator that need to be flagged up, however.

First, the interface is not particularly intuitive — in fact, it’s pretty clunky.

Second, you’ll usually need to create separate versions of your landing pages for desktop and mobile.

In some ways, this is a good thing, as it lets you hide bits of your landing page that you don’t want mobile users to see. But doing so involves a rather fiddly process.

Mobile landing page
When you create a landing page in Getresponse, you have to create a mobile version too.
The landing pages could also load slightly quicker — Google’s Page Speed Insights tool indicates there’s room for improvement (the faster that pages load, the better they typically convert).

And finally, although you can use analytics cookies on your GetResponse landing page, for example via the Facebook pixel, you can’t do so in a GDPR-compliant way.

In order to meet the EU’s GDPR requirements on cookies (and some US states’ data protection laws too), you need to give users a clear mechanism to opt in or out of cookie use before those cookies are run. GetResponse doesn’t let you do this — the best you’ll get is the option to notify users that cookies are being run on a landing page.

So in essence, many GetResponse users — especially EU ones — will end up breaking the law if they add their Facebook pixel or Google Analytics tag to a GetResponse landing page. This is far from ideal and it’s a situation that GetResponse should urgently address.

So the landing page is in many ways a great feature — but it is let down a bit by the interface and particularly by the lack of a proper cookie consent banner.

Webinars
GetResponse recently introduced the ability to host webinars on the platform.

Given that webinars can be used both as a lead-generation tactic and an important revenue-generating feature, the idea of having your email database and your webinar tool under the same roof is very appealing.

The pricing is also very competitive too by comparison to established webinar solutions, especially when you factor in all the additional marketing features that Getresponse provides.

For example, one of the leading webinar hosting services, GoToWebinar, charges $59 per month just to host live webinars. You can do the same — and a whole lot more — with GetResponse for the same price.

That said, the GoToWebinar participant limit is more generous, allowing you to broadcast webinars to 250 participants — GetResponse’s limit is 100.

And on the subject of attendee limits, the GetResponse ‘Plus’ plan allows you to host a webinar with up to 100 participants; the ‘Professional’ plan’s cap is 300; the ‘Max’ plan’s is 500 and the ‘Max2’ plan’s cap is 1,000.

The webinars interface
The GetResponse webinars interface
If I’m honest, because I’ve found some aspects of the GetResponse interface — especially landing pages — a little bit clunky in the past, I wasn’t expecting that much from the webinars feature.

But I was pleasantly surprised: both the webinars interface and functionality are really excellent — and are generally up there in terms of quality with any dedicated platform I’ve used in the past for online meetings or webinars.

A few GetResponse webinar features worth flagging up as being particularly useful are:

the fact that your attendees don’t need to install any software to attend the webinars
one-click record of your webinars
screensharing functionality
video sharing functionality (YouTube)
the option to upload Powerpoint presentations to GetResponse for use during a webinar
the option to use pre-recorded webinars or past events as part of a sales funnel (as part of GetResponse’s ‘on-demand webinars’ feature)
The only downside really is that the file storage limits for your recorded webinars aren’t hugely generous — you get 3 hours storage on the ‘Plus’ plan, 6 on ‘Pro’ and up top 20 on the ‘Max2’ plan.

So, if your business is very much focused around webinar content, you may need to use a separate storage solution to share them with attendees.

But overall, the webinar functionality provided is a very useful feature to have in your email marketing arsenal, and its inclusion as a feature gives GetResponse a significant edge over its key competitors. The fact that your email list is fully integrated with your webinar broadcasting tool is a serious plus point, and the quality of this feature is surprisingly high.

Let’s look at another feature now that is also pretty unique to GetResponse: “conversion funnels.”

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Conversion funnels
Another new feature recently introduced by GetResponse is ‘conversion funnels’ — and this represents quite a departure for the product.

This is because — to a degree — it turns GetResponse from being an email marketing platform into something that you can use to run an entire ecommerce business.

The idea behind this feature is that you can do the following things without ever leaving the GetResponse environment:

Create a product catalogue
Create and run Facebook ad campaigns
Create landing pages
Add subscribers to an autoresponder cycle
Drive users to sales pages (also created in GetResponse)
Take payment for products
Send abandoned cart emails if necessary
You can access the conversion funnel feature on all paid-for plans — but you should note that the version available on the ‘Basic’ plan only allows you to create one sales funnel, and doesn’t permit you to make use of the abandoned cart recovery feature (this automatically emails people who added an item to their cart only to not complete their purchase).

Creating a sales funnel in GetResponse
Creating a sales funnel in GetResponse
If you like, you can involve third party platforms with this feature — for example Shopify, BigCommerce and Etsy can all be integrated with GetResponse.

As things stand, this feature is probably best suited towards ‘solopreneurs’ or small businesses who want an all-in-one option for creating all the assets they need to produce a sales funnel.

Merchants with large product catalogues and extensive e-commerce requirements will still probably be better off using a dedicated ecommerce solution like BigCommerce or Shopify for the actual selling part of the mix, however.

GetResponse’s website builder
The latest addition to GetResponse’s feature set is a website builder.

This lets you create a website within the GetResponse interface and connect it to a domain you own (you can also, if you like, buy your domain through GetResponse).

The templates for the website builder are pretty good and there are a lot of them (around 120) — but as things stand the tool is a fairly basic affair, only letting you create simple, static pages.

Using the GetResponse website builder
Using the GetResponse website builder
You can add GetResponse forms very easily to these, which is helpful, but I couldn’t find an obvious way to add any products I had created in GetResponse to a test website that I put together with the builder.

So if you’re hoping to build an online store with this tool, you will be a bit disappointed. On the plus side however, GetResponse says that full ecommerce functionality is on the way.

As a means for creating a simple brochure website though, it will work pretty well for some (especially web design novices, who might find its automated ‘AI’ builder — which builds a website for you based on answers to some questions about your project — a fairly non-threatening way to get a website off the ground).

Example of a Getresponse website builder template
Example of a Getresponse website builder template
One thing to note about GetResponse’s website builder is that the sites it creates aren’t terribly fast, and there is general room for improvement where Google’s new Core Web Vitals website speed and stability standards are concerned.

Based on my tests, the mobile versions of sites built with GetResponse didn’t score terribly highly when it came to site speed or Core Web Vitals. That said, the desktop versions did perform well on both counts.

Core Web Vitals statistics for GetResponse (mobile)
Core Web Vitals statistics for GetResponse (mobile)
And to be fair to GetResponse, this tends to be an issue for a lot of other ‘hosted’ website building tools — well-known platforms like Wix and Squarespace can present problems in this area too.

So overall, this new website builder feature is currently a bit underwhelming — but to be fair, it is in its infancy, so you can expect improvements to it to be made. And the idea of having everything in one place — website, email marketing, webinars — is definitely an attractive one, particularly if you run a small business.

But as things stand, the feature needs a bit of work if it’s going to compete against more established website and online store builders like Big Cartel, Squarespace or Wix.

GetResponse Chats
In the spirit of trying to be an ‘all-in-one’ marketing solution, GetResponse has now added a ‘chat’ feature that adds live chat functionality to your website (either one you’ve created via GetResponse’s new website builder feature, or your own existing site). This feature is available on the ‘Plus’ plan or higher.

To enable GetResponse Chats, you add a snippet of code to your site which then displays a live chat option to your visitors.

GetResponse Chats
GetResponse Chats
This is a pretty nifty little feature, which used correctly can help you increase conversion and subscription rates.

However, as with all features like this there is a trade-off — adding more interactive tools like this to your site via scripts can have a negative impact on page loading times (which in turn can affect your site’s performance in search results).

But there are lots of contexts where this sort of functionality will come in very useful, so it’s definitely a nice addition to GetResponse’s feature set, and one that will bring real value to users.

Web push notifications
Another recently-introduced GetResponse feature that is not strictly related to email marketing is web push notifications.

By adding a snippet of GetResponse code to your site, you can let visitors to your site opt in to browser-based notifications (which you can display to your site visitors in future regardless of the website they’re browsing).

GetResponse web push notifications
GetResponse web push notifications
You can use these notifications as part of an automated subscriber journey too — for example, 30 minutes after a subscriber clicks on a link in an email about a promotion you’re running, you could display a push notification in their web browser about that particular offer.

This is pretty sophisticated stuff — but some people find push notifications annoying, so it’s a feature that should be used judiciously.

Trying GetResponse for free
There are two main ways to try GetResponse out for free.

If your list contains 500 or less subscribers — or if you don’t have a list yet — you can sign up for a ‘Free Forever’ plan. This gives you access to a cut-down version of GetResponse, but one that will cover basic email marketing needs.

FREE PLAN
Alternatively, you can try a professional plan out for 30 days. This gives you access to a fully-functional version of GetResponse.

FREE TRIAL
Apps and integrations
If you want to integrate GetResponse with another platform or tool, there are over 100 integrations to help you do so.

You can use these to hook GetResponse up to popular ecommerce solutions and content management systems, including WooCommerce, Shopify and WordPress, as well as some CRM systems, like Capsule and Highrise.

There are quite a few useful Google integrations too. These allow you to import contacts; add Google Analytics tags to an email campaign; and link your landing pages to Google Ads in a way that helps you better measure the effectiveness of your PPC campaigns.

GetResponse also works with the syncing tool Zapier, which can help you connect it to other tools via ‘zaps’ – ‘if this, then that’ rules. And, assuming you have the development skills, you can also integrate GetResponse with other software by using the platform’s API (Application Programming Interface). This lets you send and receive data to and from GetResponse in whatever way suits your application.

What’s the best value GetResponse plan?
Of the plans under discussion, the ‘Plus’ plan probably represents the ‘sweet spot’ in the lineup. This is because it unlocks the bulk of GetResponse’s feature set whilst remaining competitively priced.

LEARN MORE >
Two key features included on this plan, automation building and webinars, make the upgrade from ‘Basic’ particularly worthwhile.

You can try out the ‘Plus’ plan here.

Data management and deliverability
Data capture and forms
There are two ways to use forms in GetResponse — you can either add a HTML form that you style yourself, or you can design your form in GetResponse (picking from a decent range of templates and tweaking them to match your site’s design).

If you go down the latter route, you can add the form to your site using a snippet of Javascript code to display your form; this form can be presented in a range of different formats (for example inline, pop-up or slide-up).

You can use both the HTML forms and the javascript ones to capture data into standard GetResponse fields, or, if you prefer, populate custom fields.

These javascript forms are pretty good. You can create both desktop and mobile versions, and you can make use of a reasonable range of web fonts when styling them (over 100). You can also enable a spambot-blocking CAPTCHA feature, which helps prevents fake signups.

Form designs
GetResponse forms
Significantly however, no controls are offered by GetResponse to switch pop-up forms on or off on particular devices or individual pages of your site (unless you are using GetResponse’s own website builder, discussed above, which does give you some controls for this purpose).

Given Google’s approach to pop-ups on smartphones (which can lead to sites taking a hit in search results if they display ‘intrusive interstitials’ on mobile devices), this is a concern.

A workaround is to connect GetResponse to a growth-hacking tool — there are quite a few available (Privvy being a well-known example).

Doing this allows you to switch pop-ups off for mobile users, as well as style forms extensively and control which pages they appear on. But this isn’t ideal, as it involves an additional cost.

Of course, if you’re integrating GetResponse with a CMS and using a forms package, you may not find this an issue at all — WordPress users could, for example, connect a tool like Gravity Forms (which gives you a lot of control over form appearance) to GetResponse via its API.

Data segmentation options
One of the things I like most about GetResponse is the way you can send emails to multiple segments of subscribers at once (or indeed exclude multiple segments). This is not the case with some of GetResponse’s key competitors, including Mailchimp and Aweber.

For example, say you have a subscriber list in GetResponse that you’ve divided up into four segments:

Segment A
Segment B
Segment C
Segment D
With GetResponse, it’s really easy to message segment A, B and C all at once (you just tick three relevant checkboxes). You could also message segment B and C and exclude segment D.

Not only can you message or exclude multiple segments at once, you can also do the same with individual lists — for example, if you had three separate mailing lists on GetResponse, you could mail individuals across all three of them.

The only thing to watch out for is that some segmentation options (based on scoring, tags, ecommerce and events) are only available on the ‘Plus’ plan or higher. But even so, the options available across all the paid-plans are extensive.

This sort of flexibility marks GetResponse out from its competitors and lets you really tailor your email campaign audience to the nth degree — of the similar products I’ve reviewed to date, only Campaign Monitor offers a comparable level of flexibility (and one that comes at a much higher price).

This approach to segmentation is also possibly one of the biggest arguments in favour of using GetResponse over key competitor Mailchimp, which doesn’t unlock advanced segmentation features unless you are on the hugely expensive ‘Mailchimp Premium’ plan (which starts at $299+ per month).

GetResponse deliverability
The email deliverability rate — the percentage of e-newsletters sent that successfully reach your subscribers’ inboxes — is obviously an important thing to look at when choosing an email marketing tool.

Not all email marketing providers are that transparent about their deliverability rates; but GetResponse seems reasonably open about this, with this to say about it on their website:

We are frequently asked about the quality of our deliverability rate. Because deliverability depends on many factors, including the content of your messages, the deliverability rate could vary for each mailing. For all our customers collectively, however, we are proud to say our overall deliverability rate currently stands at 99%.

GetResponse
Obviously you are going to have to take GetResponse’s word for this, but assuming it’s true, it’s a good deliverability rate and inspires confidence that the overwhelming majority of emails you send in a GetResponse email campaign will reach their intended recipients.

Furthermore, GetResponse actually gives you the deliverability rate of each message on your email analytics — this is something I haven’t encountered on a lot of competing products’ metrics. A thumbs up for this.

Finally, Custom DKIM — an authentication technique designed to enhance security for the senders and receivers of email — is also available on all GetResponse plans (even the ‘Getresponse Free’ one). This can further improve deliverability.

GDPR
When GDPR (General Data Protection Regulation) laws were introduced, email marketing got a bit more complicated. GDPR specifies stricter rules about what constitutes consent to receive e-newsletters (and requirements about how that consent is logged).

GetResponse is to be commended for providing users with clear information about what their GDPR responsibilities are, along with special GDPR fields that make it easier to log consent and comply with the regulations.

Additionally, you can enable two-factor authentication (2FA) for GetResponse login. This ensures that a user is granted access only after successfully presenting two or more pieces of information — for example, a password and a code generated by an authentication smartphone app.

Given that data security is a key aspect of GDPR, this is a good feature to have in place.

On the down side, GetResponse’s landing page feature is not GDPR compliant if you plan on using a Facebook pixel or other third-party cookie in conjunction with it — so there is definitely some room for improvement here.

Ease of use / interface
On the whole, GetResponse is pretty user-friendly. This wasn’t always the case, but its interface was redesigned over the past couple of years and it is now easy to use, with key features easily accessible.

GetResponse main menu
GetResponse menu containing its core features
It’s certainly easy enough to do all the basics in GetResponse — import contacts, create an email campaign, set up autoresponders and check statistics. In particular, and as mentioned above, the segment management is excellent.

And when it comes to GetResponse’s more advanced features, like its marketing automation tools, the learning curve isn’t too steep.

However, GetResponse’s form designer and landing page creator tools could still benefit from a bit of a further overhaul — unlike most features of the product, they haven’t been improved much as part of the interface revamp. They could definitely be more user-friendly.

In terms of how the GetResponse interface stacks up against those of its competitors, I would argue that Campaign Monitor is a bit more user friendly, and that the Mailchimp interface features a cleaner design. AWeber’s interface probably comes closest in terms of look and feel.

Traditionally, GetResponse’s main usability failing involved its email editor — it was clunky and buggy.

The email creator
GetResponse’s new email creator is much improved on its predecessor
However, the new version of the email creator has improved things considerably — it’s got a cleaner, more intuitive drag and drop interface; it doesn’t crash; and it is easy to use.

It’s probably not quite as good as those offered by some competing apps, but it’s perfectly acceptable.

Conclusion

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