Marketing is a highly competitive field, and it’s never been more important to stay on top of trends. Every day there seems to be a new way to reach customers.

At the same time, marketing budgets are often limited, and as a result, many marketers are forced to get creative with their strategies. They may have access to some paid tools, but they need free SEO tools for digital marketing that will help them succeed in their work without breaking the budget.

Fortunately, there are plenty of free options available for marketers who want to make the most of their resources. If you’re looking for an easy way to boost your marketing efforts without spending money on expensive software or outsourcing services from big-name companies, then these tools can help you achieve your goals in no time at all!

Table of Contents

Do you want to boost your website’s traffic?

Take advantage of FLUX DIGITAL RESOURCE seo tools

Can Free Seo Tools For Digital Marketing

Do you know that there are free SEO tools that can help you grow your website traffic sporadically?

No, right!

Search engine optimization is one of the easiest ways to get free and organic traffic without paying a dime to rank for keywords.

And that’s why we have included SEO as part of our digital marketing training course.

(Click here to see our course outline)

This morning on my way to work, I met some horrible traffic, right in the middle of the rain.

All of a sudden:

My car went out, I tried to start it up again and I got no response.

My battery was flat.

Immediately I reached into my toolbox, got my spanner and jump-start cable, thankfully a nearby driver was kind enough to help me out.

Ten minutes later, I was on the road.

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But what would have happened if I didn’t have the right tools?

I would have been stuck, even with the assistance of a kind brother.

Navigating your way online is the same way, you need to have the right tools to make your journey smoother and ensure that you drive the right results for your business.

How do you work smarter and better with SEO tools on your business?

By having the right tools.

Contents hide
1 Here are the 18 best free SEO tools that make my life easier:
1.1 1. Keywordtool.io
1.2 2. Google Webmaster Tools + Bing Webmaster Tools
1.3 3. Open site Explorer – Moz.com
1.4 4. Google Keyword Tool Planner
1.5 5. Google.com Incognito window
1.6 6. Schema Creator
1.7 7. SimilarWeb
1.8 8. XML Sitemap
1.9 9. Google PageSpeed Insights
1.10 10. Google Analytics
1.11 11. Google Trends
1.12 12. Find Broken Links
1.13 13. Siteliner
1.14 14. Structured Data Testing Tool
1.15 15. GTMetrix
1.16 16. Keyword Everywhere Chrome Extension
1.17 17. Ubersuggest
1.18 18. LSIgraph.com
Here are the 18 best free SEO tools that make my life easier:

Keywordtool.io
The keywordtool.io generates over 700 keyword suggestions for you, it makes a lot of sense, because of flexibility when it comes to long tail keywords.

With keyword tool, you can check the suggestions and results from various countries and understand the search terms of a brand on a global scale.

We make money without spending on advertising from Google Search and we want to show you how…. Would you allow us? Click here to learn more >> https://digitalmarketingskill.com/digital-marketing-training-course/

This is the tool for really getting a lot of long tail keywords with search volume, competition data and so much more.

Google Webmaster Tools + Bing Webmaster Tools
This tool gives you a very clear picture of what top search engines think about your website.

Google webmaster shows the pages that have been indexed, the links pointing to them, your popular keywords and more.

An active website registered with webmaster tools has a better chance of being indexed and rank well.

An active website registered on webmaster tools has a better chance of being indexed and rank well.CLICK TO TWEET
Key performance metrics is everything google webmaster is all about, posts getting back-links and what pages are getting traffic.

Key performance indicators include; Query, Impressions, Clicks, CTR, Average position.

Seo tools to grow traffic to your website

When structuring posts, we online marketers normally plan around certain keywords that are ranking high and competition is usually low. But Google webmasters allows you to re-engineer this process by getting the keywords your page is ranking for and exploring those keywords and its possibilities.

Open site Explorer – Moz.com
The open site explorer free version works for building links ad analysis, which also includes getting links and building your most linked images.

The Link Analysis section of your campaign provides you with data that allows you to get more backlinks, anchor text, top pages and key metrics such as Page and Domain Authority. Now at the top of the page, you’ll be able to choose if you want to check out link metrics for your or your competitor’s domain.

We make money without spending on advertising from Google Search and we want to show you how…. Would you allow us? Click here to learn more
And also a preview of root domains, inbound links, and authority of your domains for your website

Seo tools to grow traffic to your website

Google Keyword Tool Planner
Google Keyword Planner tool is focused primarily on doing one thing only:

To make it easier for advertisers to get through the process of creating new ad groups and ad campaigns, which is the key to getting your PPC accounts off to a good start. (Click the link to learn how to use Google keyword planner)

With the keyword planner you can brainstorm the following sections:

By Keyword: Type a word that is relevant to your business
By Landing page: When putting a landing page on there, the keyword planner will infer keywords that are relevant to that page.
By Product Category: Select from a selection of varied keywords in a category
Seo tools to grow traffic to your website

Google.com Incognito window
You can get ideas when you are searching for on an incognito window, your custom searches no longer show up and you are left with strictly Google’s search data. Incognito may also be helpful to see where you truly rank on a results page for a certain term.

Seo tools to grow traffic to your website

When you’re browsing the internet, the searches you make and the websites you visit are noted in your browser’s history. The cache stores a copy of the website page so the next time you go to a site, it loads faster. Cookies are created by a web browser to store user-specific information and authentication data.

Search engines use this data to return searches back to you based on your preference and search history. When you are frequently searching a particular keyword, the search engines take notice of that and keep returning back to you your website.

We make money without spending on advertising from Google Search and we want to show you how…. Would you allow us? Click here to learn more
The only way to get impartial results is by using an incognito window.

Exercise:

As an exercise, you can search for “Digital Marketing Training in Nigeria“, you will notice that just beneath the yellow paid Ads we appear to be number one. Click through and engage our website.

Schema Creator
Schema is a type of microdata that makes it easier for search engines to parse and interpret the information on your web pages more effectively so they can serve relevant results to users based on search queries.

Apart from schema helping you to categories your content the right way, it also helps to ensure that rich snippets of your page are displayed in a manner that will attract visitors to what they are searching for.

Here’s an example of Schema in action:

Seo tools to grow traffic to your website

Create custom code so that your reviews, events, organizations and people are displayed the way you want on search pages. Once you’ve created your schema code, copy and paste to your website, or try the free WordPress plugin for an even easier implementation.

SimilarWeb
This is an SEO tool that is used to check the analytics and web analysis of a website.

The similar web provides services that revolve around gathering competitive data for market and business intelligence when operating online.

Through its online platform, you can collect, measure and analyze data of your website and those of your competitors, understanding engagement strategies and performance growth.

We make money without spending on advertising from Google Search and we want to show you how…. Would you allow us? Click here to learn more
Just simply head over to similarweb.com and type in the name of the website you want to promote and search. Similarweb will bring out all the data it has collated on that website.

XML Sitemap
A sitemap is a file where you can list the web pages of your site to tell Google and other search engines about how your website is organized. Search engines and their bots read this file to know how to engage your website.

You can use a sitemap to provide Google and other search engines with metadata about specific types of content on your pages, which includes pictures, videos, music content and much more.

We use these tools every day on our SEO activity to ensure that we stay number one for the keywords we are ranking for. Try them out today and you won’t be disappointed with the outcome.

Google PageSpeed Insights
Check the speed and usability of your site on multiple devices.

Enter a URL, and this tool will test the loading time and performance for desktop and for mobile, plus identify opportunities to improve (and pat you on the back for what you’re doing well). The mobile results also come with a user experience score, grading areas like tap targets and font sizes.

Google Analytics
Complete web stats and search insights.

In addition to tracking pretty much every bit of traffic you could imagine on your website, Analytics also surfaces many keyword insights as to which terms people use to land on your pages.

Google Trends
Changes in search volume for key terms.

A quick browse or search through Google Trends can show you the hockey-stick rise of potential terms and SEO opportunities for your content.

free seo tools

Find Broken Links
Links are vital to webpages, not just for interconnecting to other, relevant pages to assist end users in finding the information they need, but also for SEO optimization

Webmasters and search engine optimizers can use the Find Broken Links, Redirects, and Google Sitemap Generator Free Tool to verify the status of both external and internal links on a website.

To begin, type (or paste) the whole home page URL of the website you want scanned into the free sitemap generator.

Choose how many pages you wish to scan (up to 500, up to 1,000, or up to 10,000).

It’s worth noting that the job starts right away and runs in real time.

Crawling and gathering data on 1,000 pages for larger sites with multiple pages can take up to 30 minutes (and longer still for very large sites).

When the crawl is finished and the data report is ready, you can have the Google sitemap generator tool send you an email.

free seo tools

Siteliner
This tools gives you a detailed description of duplicated content on your websites, broken links, a list of all the pages on your website and their page power.

Page Power indicates how prominently a specific page may appear to search engines crawling your site – the more links pointing to a specific page from other pages on your site, the higher the Page Power of that page.

This tool also give you the size and word count of each pages.

Free seo tools

Structured Data Testing Tool
Structured data helps to provide context to the information on your page. This tool from Google uses live data to validate the structured data for any web page, or you can copy/paste code to test it.
GTMetrix
Just like Google PageSpeed Insights, this helps you to analyze your site’s speed and make it faster. GTmetrix gives you insight on how well your site loads and provides actionable recommendations on how to optimize it.

seo tools

Keyword Everywhere Chrome Extension
keyword everywhere

The Keywords Everywhere extension is a free keyword research tool that shows you useful Google keyword search volume and cost per click data on multiple websites. This tool saves you the hassle of copying data from various websites and using the Google Adwords keyword planner to see relevant.

Ubersuggest
Are you looking for keyword ideas? With Ubersuggest free keyword tool you can generate unlimited amount of suggestions for free.

With this tool, you can get tons of keywords all for free. If you are looking for an alternative keyword research tool, then Ubersuggest is just a perfect pick.

Free seo tools

LSIgraph.com
lsigraph

LSI Graph is the latest free SEO tool on the market which allows you to generate Latent Semantic Indexing (LSI) keywords. This is by far the simplest tool anyone can use, even with no SEO skills at all. All you need to do is add your target keyword, and it will generate the associated LSI keywords.

Start generating Latent Semantic Indexing (LSI) Keywords for your SEO needs with our free LSI Keyword Generator tool.

If you are new to LSI keywords, why not check out this SEO guide I wrote where I explained how to leverage LSI in your content.

There you go.

We have a lot of SEO tools out there that will be of great benefit in your search engine optimization strategy. You can Google search them to find more.

Perhaps, I’ve listed some of the most important ones up there that will help your website grow.

Are there SEO tools you have used before but wasn’t listed there?

You can send us an email right away using the Contact Us form in our contact us page.

digital marketing tools

Companies today depend on digital marketing tools to survive.

Sounds dramatic, right?

But consider that a strong tech stack encourages growth and ensures that you aren’t spending your valuable time on tedious tasks.

And on the flip side, failing to take advantage of modern marketing tools means that your business might lag behind your competition.

The good news? There’s no shortage of software out there to do the heavy lifting for your marketing must-dos.

Digital marketing tools by strategy
We’ve put together a comprehensive list of digital marketing tools that can help you regardless of your goals, including a few free and freemium tools for those on a tight budget.

Whether it’s managing customer relationships, winning over leads or uncovering new marketing opportunities, this list can serve as the foundation of a powerful marketing stack.

Check out the categories below to get started:

Social media marketing tools
Email marketing tools
SEO (search engine optimization) tools
Conversion optimization tools
Lead enrichment tools
Landing page and lead capture tools
Graphic creation tools
Social media marketing tools
We’ve seen firsthand how social media has evolved into a priority marketing channel for businesses today.

A prime place to nurture leads and build business relationships, social is ideal for gathering valuable data when it comes to what your customers want.

Managing all of the moving pieces of social media “by hand” is a recipe for burnout. Instead, consider how dedicated software allows you to publish more meaningful content and use social media to meet your big-picture business goals.

Sprout Social
Hey, you can’t blame us for putting ourselves on the top of the list!

That’s because Sprout Social is the ultimate control center for any business looking to translate its social presence into actual results.

As a social media management platform, Sprout helps businesses organize their content calendar and assets in one place. This allows you to publish and schedule your content across multiple platforms, all timed to perfection based on when your followers are most active.

Sprout Social is among the best digital marketing tools for social media
Beyond social media management features, Sprout makes it easy to collaborate with colleagues and customers alike. Our Smart Inbox gives you a bird’s-eye view of all of your social messages so you can respond thoughtfully and in a timely manner.

Oh, and don’t forget about Sprout’s full suite of social analytics.

Optimizing your content’s performance doesn’t have to be a guessing game as Sprout identifies your top-performing posts and the success of your social campaigns. Coupled with robust social listening features, you can uncover trends, hashtags and opportunities to engage with new customers.

Loomly
Loomly’s self-described “brand success platform” is a tool that’s ideal for smaller social teams looking to organize and collaborate on content.

Built-in calendars, deadlines and workflows make both scheduling and brainstorming content a breeze. As an added bonus, Loomly actually curates fresh content ideas for users based on trending topics and Twitter conversations.

The clean, no-frills interface is easy to navigate and friendly to users who might not be the most tech-savvy. The affordability of the platform is enticing for solo businesses and smaller agencies looking to wrangle their social presence.

Loomly digital marketing collaboration

Audiense
We’ve talked time and time again about the importance of social listening for identifying trends and potential customers.

Tools like Audiense take listening to the next level by helping companies both identify and segment their social media audiences. Doing so makes it easier to run laser-targeted ad campaigns and likewise dive deeper into your customer personas. Digging into demographics, personality straights and beyond, you’d be surprised at what you can learn from social alone.

Audiense’s platform focuses primarily on Twitter, making it great for B2B brands interested in prospecting and B2C companies looking to understand more about their target audience.

Audiense insights dashboard
Email marketing tools
Email represents arguably the most tried-and-tested, scalable marketing channel available to modern companies. As such, email solutions are a staple of Internet marketing software for businesses big and small.

From list-building and improving deliverability to coming up with awesome offer campaigns, let’s look at some tools that can break down your customer data and put a good chunk of your marketing efforts on autopilot.

SendGrid
SendGrid offers a full suite of email marketing services, many of which are totally friendly to novices and email veterans alike.

For example, the platform offers flexible design options via visual, drag-and-drop editing, coding or a combination of both. In-depth deliverability and performance analytics are also built into SendGrid, cluing marketers in on which messages are performing and what needs work.

We know: there are more email marketing solutions out there than we can count. That said, a big upside of SendGrid is the forever-free plan for up-and-coming businesses as well as scalable pricing that matches your needs as you grow your list.

sendgrid dashboard

lemlist
lemlist is unique among our email marketing tools because the platform is primarily focused on deliverability. Emphasizing the best times to send your messages (and how often) for the sake of more opens and clicks, lemlist is awesome for optimizing your existing campaigns.

Rather than second-guessing your marketing pushes, lemlist can be an eye-opener in terms of how to warm up your list.

Additional features include personalization tools to make your outreach emails sound less spammy and follow-up email sequences to encourage more replies from cold prospects.

lemlist dash example

Moosend
Moosend is among the most user-friendly and affordable of our digital marketing tools, representing a surprisingly robust email solution for those just beginning to build their list.

Codeless campaigns, simple automations and easy-to-read reporting are all built into the platform. Paid users can also take advantage of landing page features, including mobile popups and countdown timers.

moosend abandon cart dashboard
SEO (search engine optimization) tools
Fact: over half of all website traffic comes from search queries.

As the digital landscape becomes increasingly competitive, anything companies can do to increase their search presence is a plus. Although SEO might be daunting, especially to up-and-coming businesses, there are plenty of online marketing tools to help you uncover search opportunities and optimize your existing search engine efforts.

Ahrefs
Ahrefs is the gold standard when it comes to brainstorming keyword ideas and opportunities to rank.

The platform’s site explorer lets you check any URL’s top organic keywords, while also estimating how much traffic a competitor receives for any given search term. You can also identify a site’s top-performing content and sources of backlinks.

In short, Ahrefs is a fantastic tool not only for competitive analysis but also for making sure that your existing content is up to snuff for search.

ahrefs keyword dashboard result

Clearscope
Now, let’s say you’re interested in capitalizing on keyword opportunities and optimizing your existing content. That’s where Clearscope comes in.

Particularly useful for content writing, the platform provides a detailed editor to recommend keywords, headers and readability to help you write (or rewrite) high-ranking, well-balanced blog posts.

Whether you’re creating a content strategy from scratch or refreshing your existing blogs, Clearscope covers every nook and cranny of search optimization.

clearscope SEO tool

SEMrush
Another staple SEO tool, SEMrush allows you to track the position of your priority keywords and likewise explore new terms to rank for.

The tool’s breakdown of keyword ideas, difficulty and variations are great for brainstorming content ideas and identifying search intent, too.

semrush seo tool dashboard results
Conversion optimization tools
The smallest changes can make the biggest difference when it comes to getting people to convert on-site.

Just changing the color of your call-to-action button can spell the difference between scoring a free trial sign-up and someone bouncing. Among the digital marketing tools in your toolbox, conversion optimization software can clue you in on low-hanging opportunities to increase your revenue.

Unbounce
Unbounce is an amazing tool for quickly building, tweaking and publishing new landing pages to test. Built-in A/B testing and variant analytics can answer directly which creatives, calls-to-action and additional page elements are working (and which aren’t).

Even if you’re not much of a designer, you can use Unbounce’s proven landing page templates as a jumping-off point and then modify them to fit your style. The platform’s analytics spell out clearly which landing page variants are your top performers.

unbounce A/B test example

Optimizely
Emphasizing landing page experiments, Optimizely combines tools for visual creation and audience targeting to quickly run tests on different segments of your audience.

A no-code platform that allows you to test both major and minor edits to your pages, fine-tuning your site for performance doesn’t have to be a huge undertaking.

optimizely experiment example

Hotjar
Hotjar’s platform provides a real-time visual record of your visitors’ actions and behaviors on-site.

Through heatmaps that clue you in on where people are (or aren’t) clicking. Synced to actual video recordings of your visitor’s journey, you can quite literally see what needs to be tweaked at a glance.

Hotjar heatmap shows where most users click on their website
Lead enrichment tools
It’s well-documented that the majority of website visitors fail to provide enough data after leaving your site.

Thankfully, there are business intelligence tools out there to help you better understand your leads and highlight key information to reach out to them once they’ve shown interest. Particularly powerful for B2B marketing, lead enrichment tools supercharge your prospecting and outbound marketing pushes by giving you a more holistic view of your traffic.

Clearbit
Using 100+ sources, including Salesforce and additional marketing platform data, Clearbit creates an up-to-date profile of your leads to make your outreach efforts go more smoothly. The details gathered include company, role and company size, just to name a few.

Rather than dig for details or rely on outdated information, the platform regularly updates itself every 30 days to ensure that your data stays fresh. This allows you to prospect with confidence and save serious time in the process.

clearbit screenshot showing warm lead information and industry

Datanyze
Similar to Clearbit, Datanyze also uncovers crucial contact information about your on-site leads to fill out your digital rolodex. The platform also works brilliantly for prospecting on LinkedIn by pulling social data on decision-makers, too.

Datanyze captures information on warm leads via their LinkedIn profiles
Landing page and lead capture tools
As our attention spans shrink, making a conscious effort to reel in visitors once they land on-site is crucial. Marketing platforms focused on lead capture ensure that your traffic doesn’t go to waste and visitors are more likely to take action. When done right, the end result is more leads and conversions.

OptiMonk
OptiMonk’s platform allows businesses to grab the attention of customers and prevent them from bouncing through personalized pop-ups.

With an emphasis on lead capture and exit intent messages, the platform’s behavior-based targeting means that your pop-ups don’t have to be disruptive.

For example, OptiMonk encourages users to segment their marketing messages and serve them only when they make sense. From returning buyers to first-time window shoppers, the platform empowers you to create campaigns that speak to all of your customers rather than treat them as one-size-fits-all.

The upside of OptiMonk is that it’s known for its ease of use. Boasting a ton of templates with established average click-through rates, brands can customize their messages based on pop-ups that are proven to be effective.

OptiMonk’s platform allows businesses to create personalized pop-ups.

Typeform
Typeform is a sleek tool for marketers looking to create attractive, minimalist forms.

Unlike more traditional pop-ups, Typeform’s intake forms are seriously stylish and don’t feel like ads at all. The platform’s simple editor and easy embeds are a nice added bonus, as is the ability to create quizzes and interactive forms.

Typeform is a sleek tool for creating minimalist forms.

MailMunch
A hybrid email marketing and landing page tool focused on list-building, MailMunch offers several engaging form types and emails to send to leads once they’ve opted-in.

The platform lets you segment your audience based on factors such as how often they buy and customer demographics. Additionally, their goal-based form-builder is straightforward and lets you work from a variety of templates.

MailMunch is a hybrid email marketing and landing page tool offering engaging form types and emails to send to leads.

Graphic creation tools
Infographics. Memes. Graphs and graphics. The list goes on and on.

Visuals are the cornerstone of social marketing and branding at-large. If you don’t have the budget for a designer or are running a DIY business, digital marketing tools such as Canva have become the go-to for producing eye-catching visuals.

That said, there are a few other graphic creation tools you should consider so your creatives don’t grow stale.

Creatopy (formerly Bannersnack)
Creatopy is a graphic creation tool akin to Canva, but emphasizes quite a few features specific to marketers.

For example, the platform’s design sets and brand kits allow you to seamlessly work with fellow marketers and keep your brand creatives organized. This is particularly useful for agencies managing multiple clients or social accounts.

Meanwhile, the ability to edit the same design within multiple formats (think: desktop banner versus mobile) in a single click is a huge time-saver.

Creatopy graphic design tool lets you create brand design kits and graphics collaboratively with your team.

Visme
Visme’s platform is focused primarily on creating presentations and data visualization.

Because infographics and fresh data are among the most-shared types of content on social media, Visme is ideal for anyone frequently publishing research to platforms like Twitter or LinkedIn.

Beyond straight-up graphic creation, the platform lets you pull data from external sources (think: spreadsheets) to make presentation creation a snap.

Visme graph creator for creating presentations and data visualization.

Venngage
Venngage is another graphic creator with an emphasis on infographics. With spreadsheet imports and hundreds of chart configurations, you can customize your infographics however you want. Customize any infographics based on your branding with tons of built-in graphics to choose from.

Venngage is a graphic creation tools that has spreadsheet imports and hundreds of chart configurations.
Which digital marketing tools are part of your stack?
With the right tools at your disposal, you can streamline your marketing campaigns and automate a ton of tasks in the process.

Any combination of the tools above can serve as the foundation for a solid digital marketing stack. Don’t be shy about test-driving and going through trials to find what works for your business and budget.

Once you’ve sorted out your digital marketing tools, you can move forward with your campaigns with a sense of confidence and likewise keep a better pulse on your marketing efforts.

And if you haven’t already, make sure you check out our variety of social media templates to help organize and measure your social marketing campaigns so they align with your business’ goals.

Conclusion

Let us know your thoughts in the comment section below.

Check out other publications to gain access to more digital resources if you are just starting out with Flux Resource.
Also contact us today to optimize your business(s)/Brand(s) for Search Engines

Do you want to boost your website’s traffic?

Can Free Seo Tools For Digital Marketing

digital marketing tools

Conclusion

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