In this blog series, we will be looking at the best SEO tools for YouTube.
The series will begin with a brief introduction to the topic of search engine optimization and the companies that provide such services.
This should help you understand how your website ranks for certain keywords on Google and other search engines like Yahoo! or Bing.
You may also want to check out our social media accounts on Facebook, Instagram, Twitter, Pinterest and LinkedIn to see if they have any tips or tricks that might work well with this project too!
We hope these articles will give you a better understanding of what it takes to create successful content marketing strategies on YouTube so please stay tuned.
Can What Are Best Seo Tools For Youtube
Boosting your YouTube reach and video rankings is about more than just pumping out video after video. You’ll get better results when you focus on quality over quantity. That’s how you can rank higher and nab that top spot, skyrocketing your video views and subscribers – or at least stop putting out mediocre videos because you’re trying to meet some arbitrary quota. But as anyone who’s ever tried to boost their reach and increase video views on YouTube can tell you, it isn’t easy. Fortunately, we’ve found 26 awesome YouTube SEO tools that can streamline your path to a growing and engaged YouTube following.
26 Top YouTube SEO Tools to Boost Your Reach and Rankings:
1 . TubeBuddy
- YouTube Analytics
- vidIQ
- YouTube Autosuggest
- Google Keyword Planner
- Keyword Tool (Keywordtool.io)
- Rank Tracker
- Ahrefs Keywords Explorer
- Kparser
- YTRank
Read more
Why YouTube Optimization Matters
YouTube is a powerful search engine. In fact, it’s the second most popular search engine in the world behind Google. And, Google loves YouTube content. When you do a Google search, video content stands out from the rest of the search results:
When you focus on creating the right YouTube content using the right keywords and tags, you put yourself in an excellent position to rank higher on Google and YouTube’s internal search. That’s why we’ve put together this list of 26 YouTube optimization tools you can use to get more YouTube followers and improve your ranking without spending countless hours creating videos just for the sake of creating videos.
26 Best YouTube SEO Tools
When you consider that video is the top-performing content across all social media platforms it just makes sense to focus on creating the best, most optimized YouTube videos possible. You can then share them across your social networks, growing your followers, and increasing your reach. But with more than 2 billion users on the platform, getting your videos found can be a bit difficult.
That’s where these YouTube optimization tools come in.
Here you’ll find all the tools you need to create great videos, find the right keywords and tags, find out what your competitors are up to, and track the performance of your YouTube channel.
Manage Your YouTube Channel
A successful YouTube channel requires a bit more than just posting videos. You also need to track the performance of your videos to make sure that you’re not wasting time and money on content that’s missing the mark. In this section, you’ll find YouTube optimization tools that will help you understand how your channel is performing so you can take steps to correct its course or share the content that’s performing well to your other social networks.
1 . TubeBuddy
youtube seo tool tubebuddy
TubeBuddy is a browser extension that offers tons of different ways to effectively manage your YouTube channel. It includes productivity, video SEO, data and research, promotion, and bulk processing tools. Using TubeBuddy, you can create and schedule your YouTube videos, use saved responses for easy content moderation, and build end-screen templates, among other cool things.
- YouTube Analytics
Source: convertkit.com
YouTube’s own analytics tool is one of the best tools you can use to find out where your channel is succeeding and where it isn’t. You can use it to learn more about your audience and the content that grabs them, improving your YouTube video views, and keeps them engaged. You’ll also be able to check out the watch time on your videos (a signal in YouTube’s search algorithm) and how your following is growing.
- vidIQ
VidIQ is a browser extension that shows you the stats you need to track your YouTube performance. You can also add competitor channels to see how they compare to your own as well as set up email alerts to find trending topics. There’s even a Facebook Syndication feature that lets you share your video instantly across social media platforms.
Related Content:
How to Create a Successful YouTube Channel
50 YouTube Video Ideas for Creators To Get Inspired
5 of the Best YouTube Video Editing Tools Money Can Buy
Identify Your Best Keywords
Descriptions and titles are important information for YouTube users. When you include the right keywords in your YouTube video descriptions and titles, users are better equipped to decide if your video is right for them. In this section, you’ll find YouTube optimization tools that can help you find the keywords that will get your videos ranked and viewed.
- YouTube Autosuggest
If you’ve ever searched for a video on YouTube, you know that the moment you start typing, YouTube starts offering suggestions for keywords and phrases to help you along:
This is a great tool for users but it’s also an extremely useful tool for creators. Similar to Google Trends, you can enter your keyword or topic into the search field on YouTube and use the autosuggest results to find keywords that you should include in your video description, tags, and title.
- Google Keyword Planner
Google offers tons of free tools that creators can use to find just the right keywords to include in their content. Google Keyword Planner is a great tool. You can access Google Keyword Planner from your Google Ads dashboard (you don’t have to run ads to use it). It will help you find the keywords that are worth the most for Google searches so you can plug those keywords into your YouTube descriptions and titles.
- Keyword Tool (Keywordtool.io)
Keyword Tool is a freemium tool you can use to find topics that your viewers might be interested in based on what they’re likely to search for. Just enter a high-level keyword or topic and Keyword Tool will give you suggestions in the form of questions, prepositions, and even hashtags. The paid version starts at $69/month and gives you access to search volumes, cost-per-click, competition data, and trends.
- Rank Tracker
Rank Tracker is another freemium keyword research tool. You can use it to pull keywords from YouTube’s suggestions and view search volume, competition, expected visits, and more. Rank Tracker is great for finding keywords that will put your videos in the running for that coveted featured snippet position that puts you at the top of the search results. The paid version starts at $72/year.
- Ahrefs Keywords Explorer
Ahrefs Keywords Explorer has one of the largest databases of YouTube keywords. You can search for your keyword and find local and global search volume, clicks, click percentage, and clickstream data so you can find out how many people search a certain term on YouTube each month. There are also keyword ideas reports that can give you some great keyword or topic ideas.
- Kparser
Kparser is another easy-to-use paid keyword research tool that focuses on long-tail keywords. You can add keywords before and after your target keyword (similar to Keyword.io) but Kparser lets you choose the parsing depth.
- YTRank
YTRank is a super simple free tool you can use to track YouTube rankings for a target keyword. Just choose the location you want, add your YouTube video URL, and add your keywords.
Research Profitable Tags
YouTube tags are words and phrases that let YouTube know what your video is about. Like keywords, tags are an important ranking factor in YouTube’s search algorithm. Here you’ll find YouTube optimization tools that will help you find the most profitable tags for your YouTube videos.
- RapidTags
RapidTags is a free tool that quickly generates tags you can use for Youtube. You can apply a language filter for different locations. Just enter your target keyword into the search box and you’ll get a list of tags you can use on your YouTube videos.
- TagsYouTube
Similar to RapidTags, TagsYouTube lets you enter your target keyword to get a list of related tags you can add to your YouTube content. This tool also includes features like a thumbnail generator, advanced title, and description.
Find Out What Your Competitors Are Doing
Researching your competitors on YouTube is a great way to come up with better video marketing strategies of your own as well as get inspiration for new content. In this section, you’ll find YouTube optimization tools that will help you get a leg up on your competition.
- Rival IQ
Rival IQ offers YouTube analytics information that will help you understand your competitors so you can make better decisions about your own channel and get better results. Rival IQ will show you how often your competitors post content, the engagement their content gets, likes, dislikes, subscribers, views, comments, and more.
- SE Ranking
SE Ranking is a keyword tracking tool that lets users run daily checks on YouTube rankings for any location and device. You can even set a target URL for each search and all of the non-target URLs will show up in red. You can track rankings on five search engines and up to five competitors.
- SerpStat
SerpStat is a keyword research tool that gives you insight into what your competitors are doing. You provide one target keyword and SerpStat will provide suggestions that you can rank for as well as finding search terms that potential leads are looking for.
- TagsForYouTube
The free TagsForYouTube Chrome extension lets you see the video tags for any video by clicking show more under the video description. This is a great way to find out what tags your competitors are using in their videos so you can use them, too.
Keep Your Comments Clean
Moderating your YouTube comments is important. Not only do comments play into YouTube’s algorithm, but keeping your comments clean helps to keep the information your audience receives accurate and improves your brand’s reputation and credibility. Here you’ll find YouTube optimization tools that will help keep your comment sections safe.
- YouTube’s Comment Moderation
YouTube’s built-in comment moderation tool lets you customize settings to automatically filter out comments that are inappropriate. You can add specific users to approve their comments automatically, enter a list of words you want to block, and block messages that include hashtags and URLs.
- Smart Moderation
Smart moderation is a paid tool that provides comment moderation for social media platforms. It connects to your social profiles and deletes unwanted comments as they’re posted. It’s AI-based so can moderate comments nearly as well as a human can. And, thanks to the AI, the tool learns the longer you use it. Pricing starts at $79/month.
Create Great Videos
Creating great YouTube videos starts with a great topic but you’ll also need to create eye-catching YouTube thumbnails and edit your video to ensure that it flows well—and to add titles and visual effects. Here you’ll find YouTube optimization tools that will help you create YouTube videos people want to watch.
- Google Trends
Google Trends is an easy-to-use option for finding excellent video topics. Simply type in your general topic or keyword and specify YouTube Search. From there, you can choose a location, category, and time period to get the most relevant results.
- Camtasia
Camtasia is a brilliant YouTube opti
mization tool for those of us who do webinars, tutorials, and presentations because it gives you a way to record your screen, including the movement of your mouse and keystrokes. You can then edit your videos to add effects, animations, annotations, quizzes, notes, and more as well as including music or narration.
best free seo tools for youtube
Did you know that YouTube is the second most popular search engine in the world? If used properly, it can be even MORE EFFECTIVE than Google.
For example, “how to” searches are extremely popular on the massive video-sharing site. Creating a video, tagging the correct keywords, and doing a few other little tricks might be even better than trying to outrank competitors with a blog post on Google.
Even though YouTube search engine optimization is a different animal than its Google cousin, there are many similarities. You’ll still need:
The RIGHT keywords
Tags
Backlinks
Good engagement
You just need to do them the right way and fill in the margins with some cool tricks, tips, and tools that we’ve used to rank dozens of videos.
Here are the 7 best YouTube SEO tools that will boost your reach big time:
DID YOU KNOW?: Marketers who use video grow 49% faster than those who don’t? (SOURCE)
1 – Google Keyword Planner (And Google Search)
Google Keyword Planner – The 7 Best YouTube SEO tools
Think about the last time you looked for videos on YouTube. Which words did you use? Were they the same as those you type into the Google search bar?
Probably not….
YouTube keywords are, for the most part, completely different than ones you’d optimize for on other search engines.
To find the juiciest keywords that will get the most views, engagement, and clicks, you’ve got to go beyond just using traditional SEO keyword research.
Here’s what to do:
Step 1: Search keywords in your niche and see which SERPs have videos ranking at the top.
Step 2: Use Google suggested searches and related searches to discover new keywords.
Step 3: Use Google Keyword Planner to check search volumes.
Step 4: Organize those keywords according to monthly volume and competition. Optimize your video keyword strategy accordingly.
Let’s take a look at what’s next for the 7 Best YouTube SEO Tools.
2 – VidIQ: The Chrome Extension to Help You Go Viral
Vid IQ – The 7 Best YouTube SEO tools
VidIQ is the only extension you’ll ever need (but we do suggest using another one down below). Basically, it’s a Chrome extension that helps you get WAY MORE views in a lot less time.
It helps you dig deep into what gets a video to rank on YouTube and learn what to optimize and how to optimize it.
It comes with a ton of awesome, descriptive metrics like Views Per Hour, Duration (of view), Engagement Rate and more. The unique VidIQ score even tells you how likely a video is to rank in recommended searches or suggested videos.
All in all, this is definitely one of the 7 best YouTube SEO tools, and it will help you discover, rank, and optimize videos as well as understand the underlying mechanisms that make YouTube work.
3 – Serpstat – The Ultimate YouTube Growth hacking Tool
Serpstat – The 7 Best YouTube SEO tools
This Swiss Army Knife of YouTube SEO tools is the brain of your content marketing nervous system. It lets you:
Track rank
Analyze backlinks
Research keywords
Analyze the competition for juicy opportunities
Audit your own site
For YouTube, Serpstat‘s biggest benefit is its powerful keyword researching capabilities. It allows you to unlock the potential in your niche by discovering new, highly trafficked, and closely related keywords you can create videos for.
It can even show you how relevant a video is to a certain search. Just give it a “base” keyword and watch as it spits back related keywords to you. It even ascribes a value to each so you know which ones to target and which ones to avoid.
Targeting the wrong keywords is a YouTube Search engine optimization death sentence. Make sure you choose the right ones!
4 – TubeBuddy – Optimize and Run Your Channel With Ease
TubeBuddy – The 7 Best YouTube SEO tools
TubeBuddy is an AWESOME plugin not only because of how powerful it is but because of how easily it integrates into your workflow. It’s clear it is one of the 7 Best YouTube SEO Tools.
The extension integrates directly into YouTube, and its suite of productivity tools gives you the power to:
Edit
Publish to Facebook
Schedule updates
Generate thumbnails
Create captions
Create embed codes
Discover new keywords
Run A/B tests (WOW!)
Tag videos
OK, we aren’t even close to done yet. Seriously, it lets us get a day’s worth of YouTube SEO work done in just a few minutes. It’s like having your own SEO agency working on your channel!
Stop wasting time doing all of these mundane little tasks and get them done in a few clicks from one little control center. On top of that, you can even discover new keywords and track rankings.
It’s an unbelievable tool.
5 – The YouTube Search Bar
Youtube Search – The 7 Best YouTube SEO tools
We feel a bit stupid even saying this, but the YouTube search bar is actually one of the best SEO hacks for ranking high on YouTube.
While all of your competitors are using the Google search bar, you can actually just ask the engine yourself to get closest to your target audience.
Type in a popular keyword of yours and see what the site suggests. That way, you can see what “tubers” are really looking for in real time. It can’t hurt to go back and use Google keyword planner or one of the cool extensions you’ve already installed to search for keyword metrics, though.
Pro Tip: Youtube will actually tell you what keywords people used to click on your videos. You will need to be posting content, but YouTube does share this date in its Analytics. It’s clear Google considers itself one of the 7 Best YouTube SEO Tools.
6 – YouTube Studio – for Subtitle and Captions
Youtube Captions – The 7 Best YouTube SEO tools
One awesome YouTube hack that regular SEOs can’t get used to is adding custom captions and subtitles to your videos with the right keywords.
YouTube has an auto-caption feature, but it’s best to add your own. Some studies even show this could increase engagement by over 7%.
Use your Video Manager (Studio.YouTube.com), and click the dropdown menu next to the video you want to edit. Select Subtitles/CC and then click Add New Subtitles or CC function. From there, you’ll be given a few choices for uploading. Choose whichever one suits your skills best!
Honorable Mention
7 – Google Trends
Google trends- The 7 Best YouTube SEO tools
Google Trends lets you check the popularity of a given term compared to other keywords. While Google Keyword Planner shows absolute keyword volume, Google Trends adjusts search data to make comparisons between terms easier.
One cool aspect of this tool is that it shows you the popularity of term relative to the sum of all queries. That eliminates repeated searches from the same person. In that way, it can be a powerful discovery tool. This lets you:
Identify seasonal trends and promote at the right time
Identify “falling topics” and avoid creating content about them
Capitalize on other trending topics
Plan a yearly calendar
Find related queries
See which geographic regions NEED your services
YouTube SEO is tough, but the rewards are HUGE. The competition won’t know what hit them when you start outsmarting them with these 7 YouTube SEO tools.
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Conclusion
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