How Often Which Are The Best Seo Tools For A Beginner Course

The How Often Which Are The Best Seo Tools For A Beginner Course contains most important information about SEO tools. It is written by Ed Dunne, he has 11 years of experience in digital marketing and started his career as SEO consultant then evolved into running his own SEO agency.

How Often Which Are The Best Seo Tools For A Beginner Course

No ONE SEO tool does it all. You don’t need many tools to do SEO. As a beginner, you want to ensure you’re not spending a lot of money on unnecessary tools.

Join our Free SEO training course to find out more.

All the tools I list below have free options and trials.

You also want to ensure you get some actionable insights, and these tools are ALL guaranteed to provide that.

Here’s my list of the best SEO tools for beginners:

1. Google Search Console
2. Pagespeed Insights
3. Screaming Frog SEO Spider
4. Proranktracker
5. SEMrush
6. Answer The Public
7. Google Analytics
8. Clicky Web Analytics
9. Majestic

I’ve reviewed a lot of professional SEO tools over the last 20 years or more. I’ve built my own, too.

Here are my opinions on the tools professionals use and you can too:

Google Search Console

Google Search Console – This is a free web analytics console from Google. GSC (also known as ‘Webmaster Tools’) is a must-have tool set with invaluable insights about your own site and messages about your site health direct from Google.

Connect it with Google Analytics to get the most data about our site you can get (for free).

This is a must-have tool to perform SEO these days:

QUOTE: “You can submit your website and verify it in Google Search Console. The procedure to connect your website is very simple with a little technical knowledge.” Shaun Anderson, Hobo 2020

PageSpeed Insights

Test your load time and Core Web Vitals using Google’s Pagespeed Insights. Run the test, and get a developer immediately on to increasing your scores.

Again, this is a must-have SEO tool in your toolkit.

Screaming Frog SEO Spider

Screaming Frog SEO Spider (For Mac & PC) is a web crawler tool for analysing the structure of a website.

This is a PC-based site crawler tool for experienced and professional technical SEO and web developers. You can use it to find technical and user experience issues on a website. Beginners can glean a lot of information from it too. This is, in all my years’ experience, my favourite technical SEO tool. This is a paid yearly subscription and well worth it.

It’s a tool for website managers, and web developers. SF spiders a site in a similar way any search engine spider would. You will need to understand technical SEO and have a firm grasp of HTML to get the most from this tool.

It is an excellent program to audit your website from a technical point of view, and with it can promptly collect a lot of the necessary information you need to help optimise your site.

This program is available for PC and Mac. As a Mac user, I’m often confronted with software that slows my mac down a little, so it was a pleasure to see this thing run in the background in a quiet, efficient manner.

Run the spider and it will grab information on your pages. Links, page titles, redirects, 404s, heading tags, status codes, attribute lengths, anchor text, alt text and numbers of internal backlinks, numbers of external links on each page. Quickly identify click depth, see canonical link information or meta-refresh directives. And more.

You can also output this report to CSV.

Screaming Frog spider comes highly recommended for SEO and web designers everywhere. I have used it on small and enormous websites (using a cloud computer to maximise its efficiency).

SF is just about the best SEO software you can buy to investigate site structure and for quick log file analysis IF you are technically minded.

Get a free version too to test it out, before you buy it.

ProRankTracker Rank Tracker Software

Disclosure: “I am an affiliate of ProRankTracker. This review is editorial opinion. This review is not sponsored.” Shaun Anderson, Hobo

You really DO need to use some third-party to analyse your rankings on individual keywords if you want a true idea of how your page performs in Google.

ProRankTracker is a simple, easy-to-use, and accurate cloud-based rank checker suitable for most needs. I use Pro Rank Tracker daily and I am signed up for the API, too. I have been a customer and affiliate of Pro Rank Tracker for almost 10 years now.

SEMrush

Disclosure: “I am an affiliate of SEMrush. This review is editorial opinion. This review is not sponsored.” Shaun Anderson, Hobo

SEMRUSH IS MY FAVOURITE ALL-ONE SEO TOOL for beginners. It is a Site Auditor, Keyword Research & Competitor Analysis Tool.

I have enjoyed using SEMrush for over 10 years.

Semrush is a keyword research tool for, well, professional keyword research, site analysis and competition analysis. This tool does a lot of things. Much more, since I started using it many years ago.This tool lets you see:

• which keywords seem to be popular in your niche,
• related keywords, phrases, and terms you might consider weaving into your content and link building strategies
• gives you an idea (when you aggregate the data) which natural listings in Google are providing competitors unpaid traffic
• lists top-ranking sites competing for those keywords
• shows you on average how much a click on this keyword is worth in Google Adwords (although it would be nice to see that in Sterling (£) rather than dollars
• illustrates how competitive this term is (in Adwords at least, by number of competition)
• how many (on average) times the keyword or phrase is typed into the UK version of Google
• you can get a cool firefox plugin as well and export research data to usual formats
• …and more

You can really do some neat stuff if you are a keyword monkey.

SEMrush has keyword databases for US, UK, Spain, Germany, France, Spain and the rest of the world.

The beauty of SEMrush is that it is a great place for beginners to start looking at the performance of their site versus competitor sites.

Redirect Path

Redirect Path for Chrome is a highly recommended on-page tool and valuable little plugin that can help you quickly identify the number and type of redirects if any, that brought you to a page. This is incredibly useful for page migrations and site clean-ups. I use this little extension every day to check on the number of chains in a redirect to a page.

Answer The Public

This is a very simple and free keyword research tool to help you if you are creating content around a specific topic. You can use this to find out the type of questions people have about particular topics.

A great research tool for looking for the questions that surround a topic you may be writing about. But these days, you really should know what you are writing about to rank high in Google for competitive terms. You can also use Google Keyword Planner for keyword research.

If I want competitive keyword data quickly I usually get it from tools like this and SEMRush.

Google Analytics

While the alternatives are useful to have, Google Analytics is still my analytics of choice. API access is also a must to get the best out of it.

It depends on what you’re employed to do, which should influence which tools you invest in.

Clicky Web Analytics

Disclosure: “I am an affiliate of Clicky. This review is editorial opinion. This review is not sponsored.” Shaun Anderson, Hobo

Google Analytics is the de facto analytics software, and the only tool for checking lots of data – but I find I log into my Clicky account more than I do GA these days – if all I want is a quick and dirty analysis of a page or keyword.

When I find a simple tool I like I usually stick with it forever. I’m amazed at the simple things Clicky does so effortlessly. The control panel seems so much more intuitive than for instance Google Analytics. Instantly accessible.

I tried a few real-time web stats analytics packages out (I like software with a free trial) and I must say, Clicky is brilliant.

1. See who is on your site at that very moment
2. See where traffic is coming from AND track outbound visitors too
3. See your valuable incoming links in action
4. See a more accurate bounce rate for your pages
5. Too much good stuff to mention

…and best of all, Clicky might very well be FREE if you don’t have more than 3,000-page impressions a day – ideal for small businesses.

Try Clicky PRO out. Excellent analytics, and easy to install too.

If you are a beginner, this is a good analytics tool.

Majestic (formerly Majestic SEO)

For more complicated backlink analysis, Majestic has long been my go-to.

I use competitive link analysis:

• to look for any obvious short-cuts to take advantage of – it’s always nice to impress new clients immediately, and get them involved (I should do this more, in fact)
• to see which competitors are really spamming it up and getting away with it
• for ideas about posts for a client site that attracts links
• to see which newsworthy items pick up links from the press for instance
• to identify when the site pushes for traffic via link building
• to pick out the links from quality, respected sites that I might have problems getting –  for discussion with the client’s marketing department
• to get an idea the type of sites that will link to a competitor
• to look at the soup of links that a no1, no2, and no3 site especially can get away with and still rank top in Google
• to LEARN how other sites have got where they are.
• to learn a bit about the client’s industry and competitors

In some cases, I use competitor backlink analysis to gather historical and real-time data to recommend to a client or show them how they SHOULD be marketing their business to achieve online popularity.

Google Search Console is the first place to look at links. Majestic is the second, especially if you are cleaning up spammy links in a disavow process.

Beware

There are a lot of tools out there that are a total waste of your time, and some are an out-and-out scam. I’ve had direct experience with all the tools I have reviewed here and nearly 20 years of experience in search engine marketing.

Keep in mind:

• Competitor Backlink tools can give you ideas where and how to get links but remember you don’t need the same links as your competitors, you just need, credible links from reputable websites
• Keyword density is not something you should be focusing on at all if you are writing your articles after doing some basic keyword research.
• Page relevance tools – whatever they might key off of, it’s probably not what Google is. It’s incredibly important to create a semantic and contextually relevant page but you just need a keyword tool (again, probably pretty inaccurate at least when it comes to the numbers)
• Search engine Webmaster tools – I use them for identifying if a search engine has any difficulty accessing particular content on a site and some backlink analysis
• If you have a WordPress blog (you should be using a WordPress SEO plugin for some basics, but do not rely on them entirely).

Rich, accessible, relevant content and editorial links from reputable sites are what you need to get more visitors safely from Google.

You should be thinking things like ‘how am I going to make my site better, or ‘how am I going to keep people on my site longer, or and ‘just where is my next quality link coming from?

Analysis paralysis is pretty common with any toolset, so watch out, and good luck.

Some tools are total garbage! The tools on this page are certainly not.

These are time-saving tools I use, have purchased, trialed, or can recommend, with almost 20 years of experience in internet marketing. These reviews include paid and free browser extensions and plugins; cloud-based online tools with monthly subscription packages and paid desktop software packages.

The best SEO tools will save you valuable time, can provide you with insight, and can help you quickly explore challenges and opportunities. The caveat being, of course, you will need some degree of experience to get the very best out of most of the tools.

Tools like these help you make a better website and increase user satisfaction and user experience. That is very important if you want to rank high in Google, for the longer term.

Your competition is using these tools and others like them. I use them too. You might find a use for them, too.

I am a bit stuck in my old ways, and I don’t rely on too many tools but the ones I do, I use regularly and often, for years.

These are ‘white hat’ SEO tools.

free seo tools

1. Answer The Public

Find 150+ keyword ideas in seconds.

Most SEO tools get their data from the same place: The Google Keyword Planner.

Answer the Public is different.

This awesome tool finds questions that people ask on forums, blogs and on social media.

And it turns those questions into awesome keywords:

Best Feature: “Vs. Keywords”

You’d be surprised how many people search for “X vs. Y” keywords in Google.

(For example: “iPhone vs. Android” or “SEMRush vs. Ahrefs”.)

And Answer the Public has a section of the results dedicated to “Vs. Keywords”.

This brings us to the 2nd tool on our list…

2. Woorank’s SEO & Website Analysis Tool

Get a list of SEO improvements in seconds.

This is a very handy Chrome extension.

First, you get an overall SEO score.

Then, the tool shows you EXACTLY how to improve your site’s on-page and off-page SEO.

Best Feature: “Marketing Checklist”

Most SEO tools only tell you about problems… not solutions.

But with Woorank you get a detailed SEO checklist that you can use to fix any issues that you run into.

And now it’s time for our next free SEO tool…

3. Animalz Revive

Improve and update old content.

Animalz Revive helps you find older content on your site that needs an update, an upgrade… or both.

Before this tool, you had to manually comb through your Google Analytics account to find these pages.Which was a giant pain.

Fortunately, this tool tells you exactly which articles on your site need the most attention.

Best Feature: “Traffic Loss Since Peak (Views)”

This feature lets you know exactly how many visitors that a piece of outdated content is costing you.

4. CanIRank

Quickly answer the question: “Can I rank for this keyword?”.

CanIRank is a super-detailed keyword difficulty tool.

And unlike most free SEO tools, CanIRank doesn’t give you generic advice like:

“This keyword is really competitive”
Or
“This keyword has low competition”

Instead, it tells you whether or not YOU can rank for that keyword.

Very cool.

Best Feature: “How can you better target this keyword?”

CanIRank isn’t just for sizing up the first-page competition.

It also gives you suggestions that can help you rank for a specific term.

5. Google’s Mobile-Friendly Test

Get your site ready for Google’s Mobile-first Indexing.

You might have heard that Google recently made a big change to its algorithm.

(This change is officially called “Mobile-First Indexing”.)

The bottom line is this:

If your site isn’t optimized for mobile devices, you’re in big trouble.

Fortunately, you don’t need a full-time developer to make your site mobile-friendly. All you need to do is run your site through the Mobile-Friendly Test tool.

And it tells you whether or not Google considers your site mobile-friendly.

Best Feature: “Page loading issues”

This feature shows you how you can improve your site’s code. That way, Google’s mobile crawler can find and index all of the resources on your site.

6. Seed Keywords

Find completely fresh keyword ideas.

Most keyword research tools work the exact same way:

1. Enter a seed keyword into the tool.
2. Get a list of closely-related terms.

The problem with this approach is this:

Everyone types the same seed keywords into these tools.

Well, Seed Keywords takes a completely different approach.

Instead of pulling seed keywords out of thin air, you ask your customers how they’d search for you online.

Then, type those seed keywords into your favorite keyword research tool.

Best Feature: “Submit Query”

Once the results come in, you can use SeedKeywords to do a Google search for the keywords that people gave you.

That way you can quickly scan the search results… and see how competitive those keywords are.

7. Exploding Topics

Find popular keywords before they get competitive.

This free SEO tool does one simple thing:

It bubbles up topics that are just starting to trend.

That way, you can create content around these emerging trends (or optimize your old content around a new keyword).

The tool currently has about 2k topics in its database. And they’re adding more every week.

Best Feature: Categories

Categories let you drill down to a specific topic category that’s important to your business.

For example, let’s say you run marketing for a skincare brand. Well, you’d hit “beauty” and get a list of emerging topics in that space.

Nice.

8. Seobility

Get a deep-dive SEO site analysis.

SEObility crawls your entire site and lets you know about search engine optimization issues like:

• Slow loading pages
• Blocked pages
• Sitemap problems
• Technical SEO issues
• Lots more

You usually only get this type of stuff from paid SEO tools. So it’s really nice that Seobility gives you this data for free.

Best Feature: Content Report

This report hands you a list of pages that have content-related SEO issues.

(Things like: thin content, missing meta titles, keyword stuffing, and duplicate content.)

9. Ubersuggest

Get keyword suggestions and competition data.

Ubersuggest has a lot of features that are usually only found in premium SEO tools.

But it’s 100% free.

To use it, type in a keyword that you want to rank for (or a competing website that you want to rank above).

And Ubersuggest will give you detailed data on keyword difficulty, monthly search volume, and more.

Plus, you get a list of suggested keywords that are based on the keyword you typed in.

Best Feature: “Comparisons”

This feature shows you “X vs. Y” keywords.

In my experience, X vs. Y keywords are super untapped.

Sure, they may not get as many searches as traditional keywords. But they’re SUPER targeted and high-converting.

And to my knowledge Ubersuggest is the only tool that specifically bubbles up X vs. Y keywords.

10. BROWSEO

See your site through the eyes of a search engine.

As it turns out, search engines see your site VERY differently than you do.

And BROWSEO gives you the type of x-ray vision that search engines have.

Best Feature: SERP Preview

Get a sweet preview of how your page appears in the search results:

This is helpful for figuring out if your title and description tag are SEO-friendly (or too long). And optimizing your title and description can also help you get more organic clicks

Conclusion

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