Email marketing is one of the most effective ways to grow your business and increase sales. Despite its effectiveness, setting up an email campaign is not a simple process. There are several tools that you need to use in order to manage your marketing efforts.
In this article, we will discuss some of the best email marketing software that you can use for your business. We’ll also discuss the different types of software available and how they can help you get started with your online marketing campaign.
You can find out more about these tools by reading our comprehensive post about what is the best email marketing software Australia has to offer.
Best Email Marketing Software Australia
| Application | All features? | Where is data stored? | Cost |
|---|---|---|---|
| Swift Digital | Yes | Australia | $$ |
| Campaign Monitor | Limited | USA | $$ |
| Marketo | Yes | USA & Australia | $$$ |
| Mail Chimp | Limited | USA | Free – $ |
| SendInBlue | Limited | European Union | Free – $ |
Swift Digital – Secure Australian Marketing Automation Platform
Swift Digital is an email marketing software made in Australia, with data stored securely in Australia as well – making it a favourite with the Australian public sector. It’s not just an email marketing software, but offers automation across multiple marketing channels (such as events, SMS, and surveys). It also offers custom training, personable support and 1 on 1 account management.
Top 3 Pros
- Australian based (APP compliant, with local, state and federal government customers)
- Custom, live account management and support
- Strong automation features across multiple communication channels
Bottom 3 Cons
- Multi-channel marketing tools means more to learn
- Live Support only available during Australian working hours
- As a marketing platform, does not replace the need for a CRM
Campaign Monitor – Easy-to-use email marketing for business
Campaign Monitor is a simple-to-use email marketing application hailing from the USA. This software enables you to build beautiful, branded emails, and publish them to managed lists.
Top 3 Pros
- Comprehensive email marketing tools
- Easy to use API (accessible integration options)
- Strong email testing capability
Bottom 3 Cons
- Does not replace a CRM
- Can be difficult to learn how to use without a technical background
- Data management and automation features are limited
Marketo – Complex marketing automation
Marketo is a marketing automation tool suitable for larger organisations looking to send communications in bulk. It offers a full suite of sophisticated automation tools. It’s a bit on the pricier side, with subscription starting at $895USD a month.
Top 3 Pros
- Easy to use
- Accessible customer support
- Quick account set up
Bottom 3 Cons
- Steep jumps in pricing between account tiers
- Not enough training for new users
- Out-of-the-box reporting is limited
MailChimp – Accessible, free email marketing software
MailChimp probably needs no introduction. As one of the only email marketing software on this list that offers a Free Account, it’s used by amateurs and professionals alike. There are shortcomings though, mostly related to limited features, and a lack of depth in reporting analysis.
Top 3 Pros
- Easy to use drag and drop email editor
- Free to use! (with limitations)
- Simple, understandable reporting
Bottom 3 Cons
- Limited automation capability
- Lack of customer support
- Lack of segmentation tools, making targeted marketing difficult
SendInBlue – Free and easy, best for small groups/business
SendInBlue is another affordable and accessible application. Whilst it has most of the features you need without asking you to break the bank, there are limitations for email design. SendInBlue also includes SMS marketing capability, making it a multi-channel communication application. With monthly plans starting at just $25, you may find SendInBlue has enough features to meet your company’s needs.
Top 3 Pros
- SMS functionality included
- Free trials available
- Affordable
Bottom 3 Cons
- Account set up can be arduous
- Email design options are limited
- Limitations on number of email sends per month (paid accounts have less limit)
Pardot – Paid, B2B Marketing
Pardot is a marketing automation solution that helps companies create meaningful connections, generate more pipeline, and empower sales to close more deals.
Top 3 Pros
- Integrates well with Salesforce
- Ongoing technical support via email
- Unlimited access to the Pardot Knowledge Base
Bottom 3 Cons
- Clunky User Interface
- Basic Reporting
- Overpriced
top 10 email marketing platforms
1. Pabbly Email Marketing
Pabbly Email Marketing is an email service provider that is highly desirable for larger-sized companies. This is because all the plans Pabbly include access to workflow automation, email scheduling, and SMTP routing in addition to many other desirable features.
Pabbly also has a drag-and-drop email editor that makes it extremely easy for customers to customize their emails. Scheduling emails to be sent in the future is also very easy with the Pabbly Email Marketing automation and autoresponder tools.
2. SendPulse
An integrated messaging platform, SendPulse has crafted an artificial Intelligence-based system that enables it users to communicate with all devices by email, SMS, Web push and SMTP (users enjoy a free SMTP server). Renowned for its ease-of-use, SendPulse can be relied on to carry out enterprise-level email campaigns. Offering a pretty extensive free trial period, you’ll be able to send bulk emails (i.e. 15,000 emails to 500 subscribers, SendPulse’s equivalent of HubSpot’s contacts). We recommend you check out the GIF-creation feature. Adding these to email campaigns can result in major spikes in click through rates.
3. MailChimp
MailChimp is one of the most popular email service providers in the world. In fact, this company has millions of users in over 175 countries. Large and small companies alike use MailChimp due to its simple, yet highly-effective features and tools.
One of the most important benefits of MailChimp is the fact that there are over 300 integrations on MailChimp that help you match the perfect tool to your business. MailChimp also allows you to create and implement landing pages, and other digital marketing tools. So, if you want to create more advanced strategies, you can do so with MailChimp. MailChimp also has a free email service plan.
MailChimp is also compatible with Cincopa, a video email marketing software program that makes it easy to embed videos into emails. Cincopa helps companies to see a 150% increase in click-through rates with video thumbnails. Cincopa can also be integrated with other top-tier email service providers like GetResponse and ConstantContact. Cincopa can capture lead information from people who interact with videos. It can also provide in-depth analytics which are extremely beneficial. Did we mention that you can send videos in email from within MailChimp when using Cincopa?
4. Constant Contact
Constant Contact is one of the most widely used email marketing platforms in the world. This is because it is highly user-friendly, it comes with over 100 email templates, and it is extremely easy to manage contact on the platform. Further, setting up and running drip campaigns and scheduling regular emails at certain points of the year such as holidays or birthdays is very simple with Constant Contact. In addition to these beneficial features, bounces and unsubscribes are updated automatically, give you tremendous insight into your email lists.
5. HubSpot
HubSpot offers a wide variety of email templates that users can choose from. Additionally, the ESP makes it easy for users to create custom email templates. So, whether you prefer custom or stock templates, HubSpot is ideal. With this platform, you can also run A/B testing so that you can see which email version is having the most success.
This is very beneficial for any company trying to generate leads or revenue through email. HubSpot also has a very high deliverability rate, and allows you to personalize your emails based on factors such as country, device type, and list inclusion. You can also get highly detailed analytics regarding your email campaign performance with HubSpot, and you can easily integrate with social media. As with MailChimp, integrating HubSpot with Cincopa can yield amazing conversion results.
6. AWeber
Unlike email marketing tools such as HubSpot and MailChimp, AWeber is primarily aimed at entrepreneurs and smaller sized businesses. Simplicity is the primary goal of AWeber and they accomplish this goal very well with their software. People who are just getting started with email marketing often find that the AWeber setup is ideal. AWeber also has a very high deliverability rate, which ensures that your emails actually make it to the recipients as they are intended to.
7. iContact
iContact is an email service provider that is mostly known for having excellent customer support. This makes this service ideal for customers who are not very tech savvy and who will need a lot of help getting set up and running the emails on a regular basis. iContact has been in existence since 2003 and was one of the pioneering companies in this space. All customers get matched with strategic advisors who assist with email marketing efforts and help customers to use tools effectively. This is a very nice feature.
8. GetResponse
GetResponse is another top ESP. This platform offers landing pages, a CRM, and other helpful tools such as a webinar solution in addition to offering a great email platform. One of the most important features of GetResponse and one of its key competitive advantages is that it is available in over 20 languages. This makes GetResponse a truly global ESP. It also has a lot of storage space. Additionally, GetResponse has over 500 email template and a calendar interface-based drip campaign tool. This makes it much easier to schedule email send dates.
9. ActiveCampaign
ActiveCampaign is another email marketing tool that offers live chat. So, if having good customer service is important to you, then this is a good option for you. ActiveCampaign also has a high-quality CRM, which is a beneficial tool. The CRM can help you to provide your customers with high-quality content in within your emails. Further, ActiveCampaign has a tool called “lead scoring” which rates the quality of your leads. Tools like this are extremely valuable for sales teams.
10. SendinBlue
SendinBlue has many different pre-made automation campaigns which you can browse. You can select the campaign that you feel is best for you or your company and get started on it. SendinBlue is a widely used platform and that is why over 30 million emails and texts are sent on it every single day.
Even though SendinBlue has create pre-made automation campaigns, it is also easy to create custom ones. So, if you do not find a pre-made campaign you like, then you can easily build one from scratch with your own preferences. SendinBlue also has a forms tool that you can use to collect leads with. You can categorize your leads into lists once you capture them.
Conclusion
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