The best email marketing software is a critical component of any successful digital marketing strategy. It’s how you stay in touch with your customers and generate new ones, and it’s how you make sure that your brand stays on the tip of people’s tongues.
But in order to do the job right, you need the right tool for the job. With so many different options, how do you know which one is going to work best for you? We’ll help you break down your choices so that you can find the program that fits perfectly with your business strategy.
Table of Contents
Best Email Marketing Software 40k
MAILCHIMP 🔥 THE MOST POPULAR 🔥
If you cannot be bothered to read this whole article, just choose Mailchimp. I have benchmarked more than 120 different email platforms in the last 8 years and there is nothing better for the value than Mailchimp. You get up to 2,000 subscribers and up to 12,000 emails “sends” per month for free. After that packages start at only $10/month.
Mailchimp pricing comparison packages email marketing software
ACTIVE CAMPAIGNÂ Â
The cheapest Active Campaign package starts at $15/month up to 500 contacts. Unlimited deliveries. You can send targeted, personalised email marketing messages that align with your email contacts’ interests. A great email marketing platform to increase loyalty, more repeat orders, and more referrals as your email send-outs nurture a strong customer relationship throughout all stages of your customer lifecycle. If you run events, participants can easily subscribe to your database using an optimal lead form for an iPad. Some key features:
- Abandoned cart automation. Over 75% of consumers will abandon a cart while shopping online, but sending an abandoned cart reminder email can help bring more than 10% of them back to purchase.
- Live chat. Engage in real-time with customers and leads on your website, capture those conversations in your ActiveCampaign account, and get the context you need about customer interactions all in one place.
active campaign live chat
- Active Campaign integration with Square allows customers to pull online payment data and phone numbers into ActiveCampaign accounts. That means even better targeting (and more sales).
- Easy lead follows up. Lead localisation in 13 different languages, Lite plan login, task filtering, and iPad support.
- Great segmentation for better targeting. The more data we can aggregate on contacts, the better your marketing will be. With that in mind, ActiveCampaign offers Date Created, Has Not Been Sent, and Last Order Date.
- Automation colour label selections. Organise automation by labelling welcome emails with a blue label, or abandon a cart with a green one…the choice is up to you.
active campaign automated lead generation photographer marketing automation.
ACTIVE PIPE
Active Pipe is an email marketing software for real estate agencies. It helps you build and deploy beautiful, professional and mobile responsive emails in minutes. Take the hard work out of communicating with your database with:
- An easy-to-use drag and drop editor
- Instant blog and video incorporation
- Detailed reporting that tracks how your contacts interact with your properties
- Newsletters that showcase your listings with maximum impact
AUTOPILOT
Prices start at $20/month for less than 1000 subscribers. With Autopilot you can engage at just the right time with personalized email, in-app messages, SMS, and postcards.
AWEBERÂ
Lowest package is $19/month to up to 500 subscribers. Unlimited sends.
BENCHMARK
FREE Upload up to 2,000 subscribers and send up to 14,000 emails per month for free. The free option gives you access to 10MB image storage. After that, you need to buy a package. The lowest package is 11.95/month which allows you to send unlimited emails to a subscriber-based of up to 600 contacts. Click on the image to be taken to the pricing comparison page so you can get the exact pricing depending on your database size.
benchmark pricing comparison packages email marketing platform
BLUECORE
Bluecore is a Retail Marketing Platform specialiSing in email. Bluecore’s unique ability to match customer and dynamic product data enable marketers to build intelligent, triggered campaigns that span all email programs and can be used across channels. By connecting deep data insights, Bluecore’s AI-driven decision engine determines the timing and content of the next-best campaign to surface to individual shoppers, driving relevance for shoppers and increased revenue for brands.
BOOMERANG
A simple but powerful Chrome extension that enables you to schedule e-mails to be sent later and save the ones you want to read. It’s exceptionally useful if you’re afraid you’ll forget to reply or you need to send a message to a person in a different time zone.
CAMPAIGN MONITOR
$9/month allows you to send 2,500 emails per month across campaigns and automated emails.
CONVERTKIT
Good for automating sequences and intuitive for automation and course creation. Increase the open rate by re-sending emails to un-opens. Offers custom opt-in forms to match your content. No need to duplicate subscribers for different lists – individual subscribers can be tagged and categorised for as many lists, segments, interests, and courses as you’d like. Fewer options for designed and customised emails. No A/B testing. Few third-party integrations. Prices start at $29 per month for 1000 subscribers.
DOPPLER
Packages start at $15 for up to 1500 subscribers. Create and send Email Campaigns easily, measure their results and optimise your campaigns.
DRIP
Thousands of marketers are graduating from typical email platforms and making more money with intelligent marketing automation from Drip. Easily send abandoned cart messages and customized emails that drive sales and deepen customer relationships. Drip’s unmatched deliverability rate will make sure you’ll land in the inbox. Key features:
- Intuitive workflows. Embrace true marketing automation with Drip visual workflow builder. You’ll easily design comprehensive, custom email campaigns and simplify your sales funnel.
- Deep tracking. Drip’s tracking capabilities are just as curious as you are. Start having deeper conversations, and give your customers what they want by learning exactly what they do (and don’t do)
- User behaviour based on Facebook ads. Use automated, intelligent Facebook ads to delight your customers and bring them back to your website. Start, stop and change the ads people see, based on actions they take, all inside of Drip.
- Easy integrations. Zip offers integrations with Leadpages and Unbounce via the Zip app.
10 email marketing platform
1. Pabbly Email Marketing
Pabbly Email Marketing is an email service provider that is highly desirable for larger-sized companies. This is because all the plans Pabbly include access to workflow automation, email scheduling, and SMTP routing in addition to many other desirable features.
Pabbly also has a drag-and-drop email editor that makes it extremely easy for customers to customize their emails. Scheduling emails to be sent in the future is also very easy with the Pabbly Email Marketing automation and autoresponder tools.
2. SendPulse
An integrated messaging platform, SendPulse has crafted an artificial Intelligence-based system that enables it users to communicate with all devices by email, SMS, Web push and SMTP (users enjoy a free SMTP server). Renowned for its ease-of-use, SendPulse can be relied on to carry out enterprise-level email campaigns. Offering a pretty extensive free trial period, you’ll be able to send bulk emails (i.e. 15,000 emails to 500 subscribers, SendPulse’s equivalent of HubSpot’s contacts). We recommend you check out the GIF-creation feature. Adding these to email campaigns can result in major spikes in click through rates.
3. MailChimp
MailChimp is one of the most popular email service providers in the world. In fact, this company has millions of users in over 175 countries. Large and small companies alike use MailChimp due to its simple, yet highly-effective features and tools.
One of the most important benefits of MailChimp is the fact that there are over 300 integrations on MailChimp that help you match the perfect tool to your business. MailChimp also allows you to create and implement landing pages, and other digital marketing tools. So, if you want to create more advanced strategies, you can do so with MailChimp. MailChimp also has a free email service plan.
MailChimp is also compatible with Cincopa, a video email marketing software program that makes it easy to embed videos into emails. Cincopa helps companies to see a 150% increase in click-through rates with video thumbnails. Cincopa can also be integrated with other top-tier email service providers like GetResponse and ConstantContact. Cincopa can capture lead information from people who interact with videos. It can also provide in-depth analytics which are extremely beneficial. Did we mention that you can send videos in email from within MailChimp when using Cincopa?
4. Constant Contact
Constant Contact is one of the most widely used email marketing platforms in the world. This is because it is highly user-friendly, it comes with over 100 email templates, and it is extremely easy to manage contact on the platform. Further, setting up and running drip campaigns and scheduling regular emails at certain points of the year such as holidays or birthdays is very simple with Constant Contact. In addition to these beneficial features, bounces and unsubscribes are updated automatically, give you tremendous insight into your email lists.
5. HubSpot
HubSpot offers a wide variety of email templates that users can choose from. Additionally, the ESP makes it easy for users to create custom email templates. So, whether you prefer custom or stock templates, HubSpot is ideal. With this platform, you can also run A/B testing so that you can see which email version is having the most success.
This is very beneficial for any company trying to generate leads or revenue through email. HubSpot also has a very high deliverability rate, and allows you to personalize your emails based on factors such as country, device type, and list inclusion. You can also get highly detailed analytics regarding your email campaign performance with HubSpot, and you can easily integrate with social media. As with MailChimp, integrating HubSpot with Cincopa can yield amazing conversion results.
6. AWeber
Unlike email marketing tools such as HubSpot and MailChimp, AWeber is primarily aimed at entrepreneurs and smaller sized businesses. Simplicity is the primary goal of AWeber and they accomplish this goal very well with their software. People who are just getting started with email marketing often find that the AWeber setup is ideal. AWeber also has a very high deliverability rate, which ensures that your emails actually make it to the recipients as they are intended to.
7. iContact
iContact is an email service provider that is mostly known for having excellent customer support. This makes this service ideal for customers who are not very tech savvy and who will need a lot of help getting set up and running the emails on a regular basis. iContact has been in existence since 2003 and was one of the pioneering companies in this space. All customers get matched with strategic advisors who assist with email marketing efforts and help customers to use tools effectively. This is a very nice feature.
8. GetResponse
GetResponse is another top ESP. This platform offers landing pages, a CRM, and other helpful tools such as a webinar solution in addition to offering a great email platform. One of the most important features of GetResponse and one of its key competitive advantages is that it is available in over 20 languages. This makes GetResponse a truly global ESP. It also has a lot of storage space. Additionally, GetResponse has over 500 email template and a calendar interface-based drip campaign tool. This makes it much easier to schedule email send dates.
9. ActiveCampaign
ActiveCampaign is another email marketing tool that offers live chat. So, if having good customer service is important to you, then this is a good option for you. ActiveCampaign also has a high-quality CRM, which is a beneficial tool. The CRM can help you to provide your customers with high-quality content in within your emails. Further, ActiveCampaign has a tool called “lead scoring” which rates the quality of your leads. Tools like this are extremely valuable for sales teams.
10. SendinBlue
SendinBlue has many different pre-made automation campaigns which you can browse. You can select the campaign that you feel is best for you or your company and get started on it. SendinBlue is a widely used platform and that is why over 30 million emails and texts are sent on it every single day.
Even though SendinBlue has create pre-made automation campaigns, it is also easy to create custom ones. So, if you do not find a pre-made campaign you like, then you can easily build one from scratch with your own preferences. SendinBlue also has a forms tool that you can use to collect leads with. You can categorize your leads into lists once you capture them.
Conclusion
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