Best Email Marketing Software 2017

Email is one of the most powerful marketing tools available to your business. With the right email software, you can easily create beautiful, engaging emails that help you get more subscribers, increase your sales and drive more revenue.

But with so many email marketing software solutions out there, how do you choose the best one for your business?

That’s why we’ve put together this list of the best email marketing software for 2017. We’ve evaluated each solution based on its features, ease of use, customer support and value for money. Here are our top 10 picks:

Best Email Marketing Software 2017

Best Email Marketing Software

Features

Price (based on 2,500 subscribers)ActiveCampaignMarketing Automation Sequences, Personalized Emails, Goal Tracking & Zapier Integration

$24.65 per monthAWeberSplit Testing, Reporting, Email Campaign Creator, Autoresponders & Third Party Integrations

$49.00 per monthConstant ContactImage Library, Custom Autoresponders, Unlimited Emails, Trackin, Templates & Gmail Import

$55.00 per monthConvertKitGreat for Bloggers, Analytics, Broadcasts, Automation & Third Party Integrations

$49.00 per monthGetResponseImage Library, Chat Support, Custom Autoresponders, Email Templates, Tracking & Google Analytics

$25.00 per monthMailchimpUnlimited Emails, Custom Autoresponders, Image Library, Gmail Import & Surveys

$35.00 per month

ActiveCampaign Review

ActiveCampaign is another platform that offers the best email marketing tools for small businesses and start-ups.

This software is not only extremely easy to use – even for beginners – but it also has marketing automation tools and some of the best email marketing tools. It manages its own CRM system to track leads and run through an automated process to turn them into sales.

Seriosuly, the marketing automation sequencing alone is what makes this one of the best email marketing software platforms out there. This allows pre-built emails to be sent to people on your email lists that meet certain conditions. The system also allows you to click on individuals and see what emails they have opened and replied to and what pages on your website that they have visited, among others.

Bottom Line

If you are looking for a more automated email marketing software, then ActiveCampaign is certainly a provider that you should consider.

Constant Contact Review

Though Constant Contact is more expensive than other email marketing tools out there, it does have some features that are worth mentioning.

If you are a beginner, despite the price, ConstantContact is hard to pass up because they offer every single one of their customers a marketing coach that can help you with any problems or questions. With a slightly more cumbersome interface to navigate, having a personal marketing coach can be a huge benefit. Whether or not that is worth a higher monthly cost is up to you.

ConstantContact also offers some of the best email marketing tools, providing feedback forms, surveys and even tools to help customers register for events.

Bottom Line

Though some don’t agree that the increased cost for a free marketing coach is worth it, to others, that personalized assistance is why ConstantContact is considered one of the top email marketing software platforms.

ConvertKit Review

ConvertKit is one of the top email marketing software platforms that bloggers will find for several reasons. They offer certain email marketing tools that are actually geared towards bloggers, making it easier to push out new content regularly.

The analytics for ConvertKit are almost unparalleled, with bar charts that are broken down to show how many new subscribers you have achieved, as well as what traffic sources are driving the growth.

Aside from that, they also offer other email marketing tools, such as email blasts, automation, and even the ability to build web courses and email campaigns. They also integrate with a wider range of third party providers to enable strong integration.

Bottom Line

If you are a blogger looking to generate a little more community engagement, then ConvertKit might be one of the best email marketing tools for you to utilize.

GetResponse Review

GetResponse is another one of the best email marketing software platforms for small to medium sized businesses. Their pricing is affordable, even as you move up the tier in terms of list growth and more subscribers.

One of the best things about GetResponse is that they offer over 500 email templates. This means that you can wow customers with professionally designed emails that are even design to operate on mobile as well.

GetResponse is one of the best email marketing tools when it comes to customer support and features as well. They have autoresponders, split testing, API and even allow integrations with sites just as PayPal, WordPress and even Shopify.

Bottom Line

When it comes to third party integration, GetResponse is hard to beat, especially when you bring the low price aspect into the comparison.

Mailchimp Review

Mailchimp is another powerful marketing campaign software that has adapted well to the changing marketing arena over time.

First and foremost, Mailchimp is one of the easier platforms to use. Beginnings can utilize a campaign builder to create marketing campaigns, and they also make importing your lists very simple as well.

If you are on a tight budget and need free email marketing software to get you off the ground, Mailchimp is the only service to offer a free account. If you have a smaller following, or just want to test a platform as you grow, Mailchimp might be a good place to start.

The best email marketing software will offer third party integrations, and Mailchimp does not falter here. With the ability to link to Facebook, Hubspot, WordPress or any other marketing and sales tool, Mailchimp has you covered. 

Bottom Line

If you want free email marketing software, there is nowhere else to turn than Mailchimp. Even for paid users, there are many features for a middle of the road price.

best free email marketing software

1. HubSpot Email Marketing

HubSpot, probably best known for their marketing automation platform, recently launched a free email marketing tool that can support a lot of a small business’ transactional email needs.

Whether you need to send kickback emails from lead offers, thank you emails after purchase, or just promote current campaigns, HubSpot Email Marketing’s free version can do that. One of the best parts of HubSpot’s free email tool is its ease of use. The tool features a handy drag-and-drop visual editor, and it also comes equipped with ready-made templates to get you up and running immediately.

What makes HubSpot Email Marketing stand out is, of course, its native integration with other HubSpot tools, such as the free-forever CRM. Once you start an account, you get access to both tools so you can create a centralized contacts database, organize it in lists, and manage and track email performance.

2. Sender

Sender is one of the best free email marketing tools in the market with features to ensure deliverability. It lets you create stunning newsletters without any HTML knowledge. Just choose from a template and customize it with elements like images, videos and text. You can even personalize your newsletters for each recipient to create an even bigger impact.

Sender’s robust analytics feature is one of the top reasons why it’s on our list. It lets you track who opened your emails and clicked on the links, when they were opened and more. It even helps you build accurate buyer profiles based on your subscriber actions, so you’ll be able to optimize your existing email strategy and craft compelling offers.

3. Sendinblue

Sendinblue is a marketing communication platform that features both email marketing tools and additional functions such as customer relationship management and landing page creation. With over 70 design templates, Sendinblue’s email design functions make it easy to create a great-looking email. Plus, all of these templates are responsive, and you can preview your results to can ensure your design looks the way you want on any screen format.

After you design your email, you can use features like A/B testing and segmented recipient lists to take the manual effort and guesswork out of optimizing your campaigns and targeting your ideal audiences.

4. Omnisend

Omnisend is a sophisticated ecommerce marketing platform that integrates all your communication platforms in one place. Its free plan includes only email, but it’s more than enough to support the email marketing efforts of small and medium businesses. It allows you to automate your email delivery using behavioral triggers and easily time your communications based on your customers’ convenience.

You can utilize its comprehensive audience insights to send out more relevant email marketing messages. Design attractive newsletters using time-saving features like the Product Picker, which lets you select all the products you want to include in your email. You can also include scratch cards, discount coupon codes and gift boxes to further optimize your email performance.

5. SendPulse

SendPulse advertises itself as a multi-channel marketing platform, but its email marketing feature is the most popular. It comes with a ton of professionally-designed email templates that you can easily customize using a drag-and-drop editor. You can then set up these customized emails to be automatically sent out at the right time based on user behavior, event trigger and other variables.

SendPulse’s subscriber rating feature is an excellent way to identify your most valuable subscribers. It lets you analyze the open and click rates as well as the read and unread rate of each subscriber. You can even set replaceable text fields to personalize your emails by name, gender, date of birth, age and job role.

Conclusion

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