How To Create Free Email Marketing Templates

When it comes to email marketing, templates are a huge time-saver! We all know how important it is to have an eye-catching template that gets your subscribers opening and reading your emails, so why spend hours each week creating all new designs when we already have some perfect for your needs?

How To Create Free Email Marketing Templates

Mailchimp provides different template options to help you find the right look for your email marketing. Add your logo and select the colors and fonts that fit your brand, so you can create a reusable design for your future email campaigns.

In this article, you’ll learn how to create an email template.

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Before you start

Here are some things to know before you create a template.

  • Depending on your plan, you may not have access to all of the template options. To find out what features are included in each plan, check out our pricing page. To change your plan type, visit the plans page in your account.
  • If you’re unsure about which template to use, read more about our different template options.
  • To ensure your classic template displays as expected, take a look at our image requirements for content blocks.
  • When you edit a custom-coded template, your changes may affect existing campaigns that use the template. Changes to a drag-and-drop template will not appear in existing campaigns.

For the new builder

To create a template for the new email builder, follow these steps.

  1. Click Campaigns.
  2. Click Email templates.
  3. Click Create Template.
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  4. Hover over the template you want to start with and click Select.
  5. In the Create New Template pop-up, enter a name and click Save.
  6. Add or edit content blocks and styles to design your template as needed. To learn more, read Design an Email With the New Builder.
  7. Click Preview to see how your template will look on desktop and mobile.
  8. When you’re ready, click Save Template and Exit.
    templatebuilder-button-savetemplateandexit

Your new template will be available for you to use on the Templates page of your account or in the new email builder.

For the classic builder

To create a template for the classic email builder, follow these steps.

  1. Click Campaigns.
  2. Click Email templates.
  3. Click Create Template.
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  4. Click a tab to choose a template category.

    The Layouts tab contains Featured and Basic templates. Featured templates provide recommendations for the type of content to include in a campaign, while Basic templates provide blank layouts. The Themes tab contains predesigned layouts. The Code your own tab allows you to import or paste in HTML to create your template layout. To learn more about these options, check out Types of Email Templates.
  5. Click the template you want to work with.
  6. Drag and drop content blocks into your template layout to add and format text, images, files, and other content as needed.
  7. When you’re done, click Save and Exit.
  8. In the Save Template pop-up modal, type a name for your template.
  9. Click Save.

Your new template will be available for you to use on the Templates page or under Saved templates in the classic email builder.

Code your own

If you want more control over your email design than our templates offer, consider creating your own custom template. Designers can use Mailchimp’s template language to create a dynamic template they can import as HTML. This is helpful for web designers who want to upload a template for a client, and create sections that are editable, repeatable, or hideable.

canva email template

Liven up your newsletter with eye-catching, on brand graphics. No design skills? No problem. With Canva, anybody can create stunning graphics – for free.

Canva’s templates are your shortcut to great design. And our simple drag-and-drop tools make it easy for you to customize a template until you get exactly the look you need.

With over 2 million stock photos right inside our platform, plus thousands of templates for every kind of design, it’s easy to create graphics that impress.

  • Create logos, banners, social media graphics, infographics and more
  • GIF and video maker
  • Collaborate with your team
  • Completely online, no downloads required
  • 2 million+ stock images, or upload your own images for free

How it works

Step 1 – Create a graphic

To get started, log in or sign up to Canva. Choose what kind of design you’d like to create, then select a template. Customize until you’ve got the look you want.

Step 2 – Publish to Mailchimp

When you’re happy with your graphic, click the white button in the top corner to choose your publishing option. Then select Mailchimp.

Step 3 – Connect your Mailchimp account

If this is the first time you’ve published to Mailchimp, you’ll be prompted to connect your Canva account to your Mailchimp account. Add your Mailchimp username and password to connect.

Step 4 – Add your graphic to your newsletter

To add your graphic to your newsletter, open Mailchimp and navigate to the Content section. You’ll find your graphic under My Files.

Support

Support Center
Canva’s friendly and knowledgeable Customer Happiness Team provides fast, attentive 24-hour help via email, Facebook and Twitter. Monday through Friday and limited support during weekends.Image of design dashboard with the text Wanderland explore the magical woodlands

Create email headers with thousands of templates to get startedImage of design dashboard with save option to Mailchimp

Save your design straight to MailchimpDesign dashboard with option to save directly into Mailchimp

Save your design straight to Mailchim

Conclusion

Let us know your thoughts in the comment section below.

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