Html Email Marketing Software

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[product name] is an HTML email marketing software that lets you send unlimited emails to up to 2,000 contacts. You can create beautiful emails without knowing any code, and track how many people opened/clicked your emails. We believe in inbox bliss for everyone—and we want to help!

Html Email Marketing Software

To create and execute your email marketing strategy successfully, you’ll need to find the best email marketing software platform for your business. Here’s a look at the best 23 email marketing software platforms and what makes each a good pick.

1. Sendinblue

Sendinblue is an all-in-one platform covering many business communications types, including Email, SMS, Facebook, Chat, CRM, and more. The company’s mission is to help businesses meet their customers. They help you to focus on the important tasks and put the rest on autopilot with automation. You can create professional-looking emails in no time, using its email builder, but the magic is in the platform’s combination of features. With chat, SMS marketing, Inbox, CRM and automations, you’ll find it easy to piece together smarter and more compelling email campaigns. Facebook Ads functionality is built-in, making it possible to retarget contacts and attract new leads.

Key Features:

• A shared inbox so you never lose track of your customer email history.
• 60+ responsive email templates.
• Built-in CRM.
• Built-in SMS and Chat.
• Contact Segmentation – make your emails more relevant by targeting smaller groups of contacts with a tailored message.
• Facebook Ads for lead generation.

Pricing:

Sendinblue is free for up to 300 emails per day to unlimited contacts. Pricing starts at $25/month for up to 10,000 emails.

2. EmailOctopus

EmailOctopus is a popular email marketing software platform that has a mission to provide email marketing that’s simpler, more intuitive, and better value than the competition.  It offers templates you can customize in a drag and drop editor, or you can begin your emails from scratch. The app also includes a landing page builder with everything you need to generate leads and grow your email list. Integrations are a drawcard for agile brands. Many of your existing tools, including Shopify, Gravity Forms, and WordPress easily pair with EmailOctopus and make it an attractive tool, especially for brands with ambitious goals. 

Key Features:

• Import existing subscribers and keep growing with customizable forms for your website, or create stunning landing pages to capture more subscribers.
• Start with a pre-designed template and customize it or build your own designs from scratch.
• Leverage email automation to deliver campaigns.
• Use insights and data to segment your subscribers into target audiences.

Pricing:

EmailOctopus offers a free plan for up to 2,500 subscribers and 10,000 emails per month. Paid plans start at $20 per month.

3. EngageBay

Apart from a standalone Service Bay product (covering activities such as live chat, helpdesk reports, tickets, and more), EngageBay offers three products:

1. Marketing Bay
2. CRM & Sales Bay
3. All-in-One Suite

Email marketing is included in both the Marketing Bay and the All-in-One Suite, although CRM email integration is part of the CRM & Sales Bay. Their email marketing system includes rich text formatting, a landing page builder, email marketing templates, free email automation, and more.

Key Features of the Marketing Bay (most also Included in the All-in-One Suite):

• Marketing automation
• Email marketing
• Email sequences
• Landing pages
• Web forms
• SMS marketing
• Inbound marketing
• Site messaging
• Push notifications
• Contact segmentation
• Email templates
• Bulk SMS marketing

Pricing:

EngageBay is free for up to 500 contacts and 1,000 branded emails. Pricing for their All-in-One Suite (including both Marketing and CRM & Sales Bay options) starts at $8.99 per month when paid biennially.

4. ConvertKit

ConverKit is a great fit for both eCommerce businesses and creators. Its clean interface makes for an enjoyable experience, and it’s feature rich. It includes features like opt-in forms, landing pages, email workflows, tagging systems, data management and list segmentation, personalization, automation, and a lot more. ConvertKit also comes with helpful integrations with other platforms creators and creators are accustomed to like Woocommerce, PayPal, Stripe, and WordPress.

Key Features:

• Automate your sales funnel to send content to subscribers automatically, getting them prepped to make a purchase.
• Sell digital products with a tool built for creators.
• Change a URL after the email is already sent with Creator Pro.
• Create personalized email marketing campaigns.
• Building professional landing pages and sign-up forms.

Pricing:

ConvertKit offers a free plan for up to 1,000 subscribers. Paid plans start at $29/month.

5. GetResponse

GetResponse is one of our favorite email marketing platforms and it’s widely used by marketers across industries. It includes email automation, email templates, segmentation, and personalization. There’s also a neat Auto Funnel feature that provides a ready-made marketing funnel for email marketing campaigns. Altogether, GetResponse packs a set of powerful features geared toward brand growth. From A/B testing to a comprehensive analytics tool that tracks email campaign performance.

Key Features:

• Autoresponders to send welcome emails, followups, educational series, and nurture leads automatically.
• One-click integration to run powerful retargeting campaigns using Facebook Pixel.
• Website visitor tracking lets you send relevant communication based on page visits.
• Build landing pages for lead and sales generation.
• Create paid ads for Facebook, Instagram, and Google.

Pricing:

GetResponse offers a 30-day free trial. Pricing starts at $15/month.

6. Omnisend

Omnisend is an all-in-one email marketing automation platform that also caters to eCommerce brands. It enables you to expand on your newsletters and boost sales with automated emails, segmentation, and the added potential of SMS.  It includes pre-built automations for cart abandonment, welcome series, transactional emails to help deliver streamlined buyer engagements.

Key Features:

• A library of templates makes it easy to create professional, stunning emails without coding that you can easily customize to fit your brand, add products, include dynamic discount codes, and save for your next campaign.
• An Automations Library with pre-built workflows for every step of your customer journey.
• Segmented targeting that can be used both for campaigns and automations across all the channels Omnisend caters for.
• Pop-ups and forms aid lead generations.
• Reports and analytics track sales and identify winning campaigns.

Pricing:

Omnisend is free for up to 15,000 emails per month / 2,000 per day. Pricing starts at $16 per month when paid annually. There are additional costs for SMS, although higher plans offer SMS credits.

7. AWeber

AWeber is a great email marketing platform for teams, small businesses, and entrepreneurs. It includes a drag-and-drop email editor, templates, automation and workflows, A/B testing, segmentation, autoresponders, and tons of integrations. Like others on our list, AWeber offers a landing page builder. It’s clean and drag-and-drop-based, making it easy to use for anyone who needs to quickly build and deploy a landing page along with an email campaign.

Key Features:

• AI-powered email template designer so you can create stunning branded emails quickly.
• Automate email content creation by broadcasting the latest posts from your blogs.
• Direct campaigns to the right people using tagging and dynamic content.
• Drag and drop landing page builder.

Pricing:

AWeber is free for up to 500 subscribers. Pricing starts at $16.15/month.

8. ActiveCampaign

ActiveCampaign is an affordable email marketing platform, making it great for small marketing teams and creators. It includes all the features you’d expect like automation, segmentation, triggered emails, email funnels, autoresponders, A/B testing, and scheduling. It also includes more advanced features like conditional content, geotracking, managed deliverability, and multi-user editing. Geotracking shows you where your subscribers are from, and you also get managed deliverability, and multi-user editing (update multiple fields in an email with subscriber information).

Key Features:

• Segmentation and dynamic content make it easy to customize your message and send targeted emails to the right contact.
• Personalize your emails based on any contact information you have.
• A/B testing to find the best-converting emails.
• Use simple split testing to make your emails get more opens, clicks, and buys.
• Built-in landing page builder.

Pricing:

Pricing starts at $9/month.

9. Drip

Drip is one of the more advanced email marketing platforms on our list and is the perfect option for eCommerce businesses because of its seamless integration with eCommerce platforms like Shopify, WooCommerce, and Magento. You can use eCommerce CRM data to create personalized marketing, segmenting your email list based on any number of criteria like clicks, purchase history, email opens, and more.

Drip also integrates SMS marketing, elevating it into a sphere few email marketing platforms play. SMSs can be sent for a range of engagements, from abandoned cart reminders to promotional deals.

Key Features:

• Ecommerce CRM lets you learn more about your customers so you can create targeted and personalized email marketing campaigns.
• Communicate with your customers no matter where they are, from email to SMS to social and beyond.
• Connect your eCommerce store to Drip to collect revenue-attribution data so you can make better marketing decisions.
• SMS automation to drive engagement with buyers.
• Segmentation and reporting on email campaigns.

Pricing:

Drip offers a free trial. Pricing starts at $19/month.

10. MailerLite

MailerLite is a strong competitor in the creators and small-medium business bracket. It includes the basics you need for successful email marketing like surveys, automation, popups, and landing pages. MailerLite also integrates with dozens of eCommerce platforms and marketing tools you’re probably already using.

At a glance, it appears to be one of the more understated platforms, and this is largely due to it’s clean design. But that’s also what makes it powerful. Everything about the platform is geared towards growth, from eCommerce campaign functionality to automation, segmentation, promotional pop-ups, and the ability to create landing pages.

Key Features:

• A website builder and landing page builder for quick web asset builds.
• Pop-ups and embedded forms help you bring in more leads.
• Personalize your campaigns using advanced targeting features.
• Test, experiment, and streamline your emails to improve your email marketing benchmarks.

Pricing:

MailerLite is free for up to 1,000 subscribers and 12,000 emails per month. Pricing starts at $10/month.

11. Keap

Keap is technically a customer relationship management service, but it has robust email marketing, automation, and sales tools, earning it a spot on our list of the best email marketing platforms. Keap includes automation and workflows, templates for emails, quotes, invoices, and proposals, and it integrates with your other favorite business tools and apps. The true power of this platform is it’s automation and CRM. These help you turn current customers into repeat customers, and they are easy to navigate. Keap also integrates with your other favorite business tools and apps, making it a smart move for small eCommerce brands with a growing MarTech stack.

Key Features:

• Advanced marketing and sales automation, customizable campaigns, and app integration to power growth.
• Automatically capture new leads, assign tasks, and trigger personalized messages.
• Manage your contacts and leads in Keap and sync your Outlook and Gmail.
• Revenue reports and analytics help drive smarter brand decisions.

Pricing:

Keap offers a free trial. Pricing starts at $79/month.

12. Constant Contact

Constant Contact helps you create email marketing campaigns like a pro. It includes a smart email editor that makes it easy to customize and design great-looking emails that stand out on every device. IOther features that make it a catch for smaller brands and non-profits include automation, social marketing for lead generation, and the ability to build websites and landing pages. Constant Contact also has specialized email marketing for eCommerce tools to help your online store grow. You can upload contact lists from Excel, Outlook, Salesforce—or wherever you store your contacts.

Key Features:

• A smart email editor to design professional and aesthetically pleasing emails.
• Email marketing automation, including a welcome email for new subscribers, triggered email series, contact segmentation, resend emails to non-openers, and powerful list-building tools.
• Smart eCommerce tools-and results, including segmented and automated emails.
• Website and landing page builder.
• Social marketing for posting ads, scheduling content and tracking performance.

Pricing:

Constant Contact offers a one-month free trial. Pricing starts at $20/month.

13. Mailchimp

Mailchimp is  one of the most established email marketing platforms out there. It’s particularly well-suited for beginners and startups and offers tools like email automation, data segmentation, templates, personalization, A/B testing, lead capture forms, and integration with CRMs.

While it started as a purely email-focused solution, the platform offers much more today. You can build a free website, buy a domain, create paid ads and landing pages, publish social media posts, and send printed postcards to any destination in the world.

Key Features:

• Get predictive insights about your contacts so you can personalize your marketing.
• Personalize individual content blocks within your emails with dynamic content.
• Design personalized customer journeys using conditional logic and branching points.
• A/B testing to identify high-converting messages.
• Website and landing page builder.

Pricing:

Mailchimp offers a free plan for up to 2,000 contacts and one audience. Paid plans start at $9.99/month.

14. SendX

SendX is affordable, intuitive email marketing software that you can use to design, schedule, and track email campaigns, driving sales from your emails. You can upload an opted-in email list, send broadcast email campaigns, and create reports to measure clicks, opens, measure conversions, and more. You can automate your email marketing with a powerful rules-based interface based on user activity, audience segmentation, and more.

Key Features:

• Design, schedule, and track email campaigns, automating with a powerful rules-based interface when relevant.
• Build your email list using high converting email pop-ups forms, inline forms, and landing pages to own your audience.
• Create landing pages for lead generation.
• Design emails without HTML. SendX drag and drop editor is meant for marketers to design professional-looking emails with ease.
• Click heatmap for email campaigns shows where subscribers are based.

Pricing:

SendX offers a 14-day free trial. Pricing starts at $7.49 per month when paid annually.

15. SendPulse

SendPulse is a multi-channel email and messenger marketing platform built for sending emails, SMS, and creating chatbots for Facebook and Telegram. It may seem like a mouthful, but together, these features can help brands drive strong and more engaging brand experiences for buyers.

SendPulse lets send different types of messages separately or combine them with Automation 360. It includes a suite of email marketing tools, helping you to collect users’ contact information, create responsive templates, and set up automated flows.

Key Features:

• A drag and drop editor to create responsive emails without any HTML knowledge, including 130+ templates.
• Trigger emails to nurture leads in every stage of your sales funnel, and convert them into paying customers.
• A form builder to create a pop-up, embedded, or floating subscription form on your website to collect email addresses and other information from your visitors.
• SMS and web push notifications for lead generation.
• Built-in landing page creator.
• Built-in CRM.

Pricing:

SendPulse is free for up to 15,000 emails to 500 subscribers. Pricing starts at $5.28 per month when paid annually. There are additional costs for extra marketing channels.

16. Freshworks CRM (formerly Freshmarketer)

Freshworks CRM is a full-featured marketing automation solution for your business that includes email marketing. It has tools for you to engage and convert your audience from subscribers into paying customers with email campaigns, so you can provide relevant information at the right time and deliver integrated campaigns that improve conversions. 

Admitingly, this is a CRM first, but that’s what makes it a powerful platform. Its CRM functionality helps brands gather in-depth customer insights, making marketing campaigns all the more stronger. Automation also powers lead generation and nurturing, and can send invoices or help generate recurring revenue via email reminders to subscribers.

Key Email Features:

• Build emails from scratch effortlessly with an easy-to-use drag-and-drop editor, or choose from a vast collection of templates to create design-rich emails that complement your messaging.
• Send emails that speak to your audience with personalization and can bring in more conversions.
• Gain detailed campaign performance with analytics.
• Automate welcome emails, invoices, reminders, and more.
• Segment customers.
• Build journeys to automate emoail communication and leverage personalization throughout a customer’s lifecycle.

Pricing:

Freshworks CRM offers a 21-day free trial. Pricing starts at $29/month for the Marketing Cloud when paid annually

17. Bitrix24

Bitrix24 aims to replace many services and apps with a single ecosystem for your business to work in. Its tools cover communications, tasks & projects, CRM, contact center, and website. Bitrix24’s email platform comes with webforms, SMS and instant messaging marketing, and Facebook, Instagram and Google paid advertising functionality.

Yes, this makes Bitrix24 sound like a large and clunky tool, but it’s far from it. Brix24 has a relatively easy-to-navigate interface, and with features like a built-in CRM, creating powerful email marketing campaigns is a goal well within reach.

Key Email Features:

• Many channels, one contact center: social networks, mobile messengers, email, telephony, website live chat, website forms.
• Contact center reports (activity by channel, activity by day/time, average response time, client satisfaction, supervisor ratings, custom reports).
• Marketing and sales, including email marketing.
• Google Ads remarketing capabilities.

Pricing:

Bitrix24 offers a free starter business tool set that includes a basic set of Contact Center tools. Plans start at $13.52/mo.

18. User.com

User.com is a single workspace providing you with easy-to-use yet very robust tools for marketing, sales, management, and support teams. Marketing can use it to upgrade your brand’s communication across channels, planning various paths for multiple customer segments and let automation take over the job. User.com offers personalized and tailored emails, sending the right email to the right receiver at the right moment.

Key Email Features:

• Utilize defined snippet tags to make your message more specific to the person.
• Plan your agenda and set up future promos.
• Personalize email art.
• Track open rates, click-through rates, and unsubscribes; see all your campaigns’ analytical results instantly.
• Use unified subsciber data for smarter campaigns.

Pricing:

User.com offers a Free plan with a basic set of features. Email marketing is only included in the Business and Premium plans that start at $49/mo.

19. Direct Mail for Mac

Direct Mail for Mac enables you to create and send great-looking email newsletters. You can use it to compose, grow, track, send, collaborate, and automate your emails. Whether your emails are newsletters, announcements, or promotions, Direct Mail is confident you will find the perfect template, and you can customize up to 18 fields. It includes a built-in image editor, a Design Test feature to see pixel-perfect screenshots of your message rendered in over 50+ email clients and live previews that update as you type

Key Features:

• Grow your mailing list by adding a subscribe form to your website that automatically syncs with Direct Mail and integrates with your company’s Facebook Page. Alternatively, swiftly import all of your contacts from other apps.
• Send emails to large lists in a matter of seconds without having to worry about bounces and deliverability issues.
• Autoresponders that are highly customizable and easy to use. Let your subscribers know they’re important to you by sending them a celebratory wish, or a special promotion, every year on their birthday.
• See reports on campaign performance.
• Collaborate with colleagues to build email campaigns.

Pricing:

Direct Mail for Mac is free for up to 150 emails/mo. Plans start at $15/mo.

20. Emercury

Emercury is is a strong contender in the small-to-medium bracket. It’s packed with a host of features that push it north of the spectrum. It offers an easy-to-use HTML editor and a drag and drop template editor to personalized messages, forms and an autoresponder. Automation is available in the form of Emercury’s Journey Builder, a tool that helps you nurture leads using triggers. Emercury enables you to sync your data with over 2,000 sales and marketing tools, teamwork apps, forms, customer support platforms, social media, and more.

Key Features:

• Create responsive emails with a real-time drag-&-drop template editor. Start from scratch or use one of their templates.
• An easy-to-use form-builder for your website that gives you what you need to design a form with customizable fields and then show the form at the right time.
• Managing contacts with ease: segmented lists, bulk unsubscribe capabilities, suppression lists, tagging subscribers, a robust search function, and a never-email list.
• Create automated lead nurture campaigns.
• A/B testing to find the best email messaging.

Pricing:

Choose between subscriber-based pricing and CPM pricing. Prices start at $67/mo, with a 15% discount for non-profits and a 10% discount for annual plans.

21. HubSpot

With HubSpot, you don’t need any design skills to create personalized, professional-looking emails. One of its most attractive features is that as it’s also powered by HubSpot’s CRM, you have access to accurate customer data that you can use to customize your emails. To customize your emails further, you can also turn to its marketplace where you’ll find templates that are proven to convert. You can then use its drag-and drop editor to change the layout and elements like calls to action.

Key Features:

• A/B testing to create the best email messaging.
• Built on the HubSpot CRM platform.
• A drag-and-drop template editor.

Pricing:

Pricing starts at $50 per month (when billed monthly) and includes 1,000 marketing contacts. If you need extra marketing contacts, it’s sold in increments of 1,000 from $50 per month. 

22. Moosend

Moosend is a great solution for smaller businesses as it has a generous Free plan. Even if you don’t want to sign up for its Free plan, you’ll find that it’s one of the most affordable options.

It’s also one of the better choices if you want to implement personalization. With it, you can segment your email lists based on different customer behaviours. This way, your emails will be very relevant to your subscribers which will help you to stand out.  

It can also be useful if you want to grow your email list as it offers custom sign-up forms. Once you have a substantial list, you can take advantage of its email marketing automation features and create workflows so that your emails are sent at the optimal time. 

Key Email Features:

• A/B testing to measure engagement.
• Data analytics to track unsubscribes, opens, clicks, social shares, etc.
• More than 40 free responsive templates.
• Straightforward to customize templates.

Pricing:

• Moosend offers a Free plan that includes sign-up and subscription forms as well as reporting and analytics. For more features like transactional emails, you need to sign up for its Pro plan that starts at $10 per month when billed monthly.

23. Campaign Monitor

Two things that stand out about Campaign Monitor are its beautiful email templates and customer service. With its email builder, you can customize elements like color schemes and fonts to ensure brand consistency. You can also get access to millions of free photos via Unsplash to let your emails stand out even further.    

It’s also a great choice if segmentation is key to your email marketing strategy. You use the customer data that you’ve already collected to create hyper-targeted segments and personalized emails. 

Key Features:

• Link Review tool that will automatically search your email for hyperlinks that might be broken or outdated.
• A visual journey designer to create more timely emails. 
• A full analytics suite and actionable insights. 
• Seamless integration with hundreds of third-party apps.
• Sign-up forms. 

Pricing:

Pricing starts at $9 per month. If you need more than its core features and the ability to send unlimited emails, you need to sign up for its Unlimited plan that starts at $29 per month.

Why Does Email Marketing Matter?

As we’ve already mentioned, email marketing has one of the best ROI of any marketing channel. Despite the fact that email marketing has been around for decades, it still earns an ROI of 4200%—for every $1 you spend on email marketing, you have the potential to earn back $42 in return. Some reports even put email marketing ROI closer to 54%! When you consider that about 4 billion people around the world use email (Statista), this isn’t a surprise. With such a large audience spread across different demographics, it would be shocking if email marketing didn’t have a great ROI. ROI aside, email marketing helps you reach more customers and subscribers, increase your sales, and improve brand recognition.

No matter your industry, email marketing will help you get your marketing message out to the right people and gives you a way to stay connected with your target audience after they’ve left your website. Here are a few more reasons why your brand should be using email marketing:

• Loyalty. Email gives you the chance to get website visitors back to your site again and again. And people who come back to your website are more likely to become customers than those visiting your site for the first time.
• Returning visitors. About 97% of the people who visit and leave your website will never come back. That’s a sobering statistic for most online businesses. However, by building an email list, you can encourage repeat visitors (and increase our first bullet point, loyalty).
• Increased revenue. Email marketing gets excellent conversion rates. Barilliance reports that the average conversion rates for email marketing in 2020 were 15.11%. Plus, purchases resulting from email marketing campaigns tend to be larger.

What’s an Email Marketing Platform?

Now that you’re convinced email marketing is worth it, you’re probably wondering what an email marketing platform actually is and why using one matters. An email marketing platform is a software that lets you create and manage your email marketing campaigns. Simple enough, right?

Email marketing platforms are typically SaaS (Software as a Service) tools that are cloud-based. A high-quality email marketing platform makes it easy for you to send out any email communication, from email newsletters to promotional emails to abandoned cart recovery emails.

what is email marketing platform

1. ActiveCampaign.

Best Email Marketing Software ($9/month)

Adam’s Take

If you want to drive your customer experience, then ActiveCampaign is the way to go. From email list automation to a top-notch lead scoring system, I thoroughly recommend ActiveCampaign for those serious about their email marketing.9.4out of 10

Best For

Overall Email Marketing

Price

$9/mo-$258/mo

Annual Discount

Yes – Save 20%

Promotion

Free 14-Day TrialTry ActiveCampaign

ActiveCampaign is #1 on my list as it is the best overall email marketing software due to its advanced automation features and deliverability.

As the smartest tool on this list, machine learning plays a key role. 

With Predictive Actions, ActiveCampaign answers tough questions about your customers to automatically take action for you and lead them down the sales funnel.

ActiveCampaign also integrates with 850+ other apps like Facebook, Shopify, WordPress, and a whole lot more.

Automating your list segments is intuitive, and you can build list triggers and move users based on dynamic email content, sales follow-ups, and more.

Email workflows are robust and easy to manage.

All of this data syncs with their built-in CRM to provide sales teams with advanced lead scoring.

Their lead scoring system is flexible too. If you’re not familiar with lead scoring, it’s a way to award points to individual email subscribers based on the actions of your choosing.

Then once they hit a point threshold, they either enter a new automation funnel or can be contacted by your sales team.

Here are the steps: 

• First, you select your engagement metrics. These could be anything from an email open or click, all the way to a content download or consultation request.
• Next, you add your lead scoring rules and points based on these conditions. These should be set based on the level of effort and propensity to convert.
• Maybe an email open is worth two points, and a link click is worth five points. Or actions like non-opens or unsubscribes are worth negative points. Once a subscriber reaches a pre-determined point threshold, subscriber data flows to the Deals CRM where they enter a new stage of automation:

It’s a great system that large companies use to nurture email leads in the most personalized way possible.

Another strong selling point is email deliverability, ranking higher than all other platforms on this list. Their email sends are the least likely to be marked as spam and have the best chance of hitting primary inboxes on Gmail and Outlook.

Key Features:

• One-on-one training allows you to get the most out of ActiveCampaign, and their team is always available to answer any questions you have.
• Free migration means that there’s no need to worry about losing any data or starting from scratch.
• Beautiful email marketing allows you to create stunning newsletters and campaigns that will engage your customers and encourage them to buy
• Set up a welcome series to introduce new subscribers to your brand, and message your customers to keep them updated on new products and sales.
• Site Tracking helps you see how people are interacting with your website, so you can make changes to improve your conversion rate.

User Experience:

Once you sign up, a step-by-step automation builder allows you to quickly create your first marketing campaign.

After that, the intuitive interface makes it easy to keep track of your progress and make changes as needed.

In addition, the visual elements give you a clear overview of your progress and help you to focus on the most important tasks.

You can add triggers, set delays, and edit your campaign at any time.

Pricing:

Pricing is based on the account features and the size of your email list.

• Lite: $9/month
• Plus: $49/month
• Professional: $149/month
• Enterprise: Custom Pricing

All plans come with a 14-day free trial.

What I Like/Dislike About ActiveCampaign:

Like:

• The interface is intuitive, making it easy to navigate for beginners.
• The onboarding and support teams are excellent, providing helpful resources and guidance when needed.
• Additionally, managing campaigns is a breeze with ActiveCampaign.

Dislike:

• Reporting and integrations are sometimes challenging to understand and use.
• The use of tags can be confusing and challenging to keep track of.

Product Updates:

• Improved App Studio authentication log allows you to quickly and easily see who has accessed your account.
• Create your custom objects. With no coding required, you can now create custom fields to store any needed data.
• Add a signature personalization tag to personal emails to make them unique and stand out in the inbox.

Overall, ActiveCampaign is the best tool if you’re looking for the best email marketing, CRM, and automation tool in one place.

Get started with ActiveCampaign.Try ActiveCampaign

2. Constant Contact.

Best Email Marketing Service for Small Business ($20/month)

Adam’s Take

I recommend Constant Contact as the email marketing software of choice for various small businesses. ConstantContact provides all the digital marketing tools in one interface for email marketing, growing your list, social media, and automation. These all provide an all-in-one solution for small businesses.8.8out of 10

Best For

Small Businesses

Price

$9.99/mo-$45/mo

Annual Discount

No

Promotion

Free 60-Day TrialTry Constant Contact

Constant Contact has been in the email marketing space since 1995, taking the name Constant Contact back in 2004.

In 2015, they became a part of Endurance International Group, a powerhouse that other companies including Bluehost, HostGator, and Domain.com.

As stated on their website, the company’s ultimate goal is to help small businesses navigate the promise, power, and potential of the web.

They feature 100+ modern, mobile-optimized templates to engage and convert customers, real-time reporting and analytics, and bonus features like coupons, polls, and events.

One of their most unique features is event management and the ability to manage invitations, registrations, and tickets:

Email deliverability is above average and one of the highest among email service providers at over 90%.

Key Features:

• Email Marketing: With Constant Contact, you can create beautiful email newsletters and campaigns to engage your customers and encourage them to buy.
• List Growth: Constant Contact’s list growth tools make it easy to grow your email list to reach more customers.
• Social Media Posting: With Constant Contact, you can post to social media platforms such as Facebook and Twitter to keep your customers updated on new products and sales.
• Automation: Constant Contact’s automation features allow you to send welcome emails to new subscribers, follow up with customers who haven’t bought anything, and more.
• A/B Testing: A/B testing allows you to test different versions of your email newsletter or campaign to see which one performs better.
• Landing Pages: Constant Contact’s landing pages allow you to drive more traffic to your website and increase conversions.

User Experience:

Being a very visual platform, you can use a WYSIWYG  (what you see is what you get) editor to easily customize your email templates.

You can also experiment with the many pre-built automation options to find the perfect fit for your business.

You can also create your own landing website easily, having a blog, landing pages, and email forms all in one place.

Pricing:

Constant Contact pricing is tiered based on the number of email contacts in your list.

Their paid plans start at $20/month for up to 500 contacts.

Their drip campaigns are easy to use and intuitive.

You can create simple sequences, but can’t combine conditions or use advanced filtering.

What I Like/Dislike About Constant Contact:

Like:

• Specialized marketing messages make it easy to create targeted campaigns to engage your customers and encourage them to buy.
• Additionally, the ease of creating lists is a huge time-saver.
• I also appreciate that Constant Contact offers professionally-designed templates for those who want to create beautiful email newsletters but don’t have the time or design skills to do so themselves.

Dislike:

• More options for reports would be helpful to help understand email marketing performance.
• Sometimes, changes made to content don’t get saved which can be frustrating.
• Support could be faster in responding to questions

Product Updates:

• Reset your authentication factors without needing to contact support so you can quickly get back into your account if you lose your phone or 2-factor authentication device.
• You can export from Canva directly to the Constant Contact image library to quickly and easily add images to your email newsletters and campaigns.

Ultimately, if you’re looking for niche features like event management and also want top-notch email deliverability, Constant Contact is the choice for you.

They are my #2 choice for email service providers this year.

You can get started today and take 10% off your first 12 months with my link.Try Constant Contact

3. HubSpot.

Best Email Marketing Software for Marketers (Free – $50/month)

Adam’s Take

Are you looking for a combination of marketing power that’s easy to use? In that case, my pick would be Hubspot, as it provides the right mix of both, allowing you to serve your customers with excellent experiences that will enable your business to scale. With various hubs for sales, marketing and operations, you will find all the tools you need for your business.8.5out of 10

Best For

Email Integration

Price

$45/mo-$3200/mo

Annual Discount

Yes – Save 10%

HubSpot is the most integrated marketing package on the market.

Using their email marketing software is one of the easiest ways to design, optimize, and send fantastic looking emails.

They provide a ton of custom features and you can pick and plan and upgrade whether you’re a small business or large enterprise.

When creating an email, you either use one of their pre-made email templates or start from scratch.

These templates allow you to add text, images, buttons, dividers, and all different kinds of assets and layouts.

I found their email editor the easiest to use on the market. It’s much faster and more user-friendly than other tools on this list:

Once you’re happy with your email design, preview it based on different recipients, devices, or email clients like Gmail, Apple Mail, and Office 365.

This tool is super useful. Email subject lines, preview text, and the content itself can look very different based on the end user’s email client.

These previews ensure your emails look great in any inbox.

Personalization is another strength with HubSpot. Like standard tools, you personalize content based on common merge tags like the recipient’s first name.

HubSpot takes it a step further.

You can also personalize content based on a user’s device, list segment, and geographic location.

Plus, you can A/B test your subject lines and content to make sure you maximize your email open rates and click rates.

Next, when you’re ready to hit send and publish your email, you can use their Smart Send functionality. This feature allows you to adjust your send time to maximize engagement.

After sending your email, it’s time to view your metrics.

The HubSpot analytics dashboard gives you data on your opens and clicks, plus unique information on the amount of time spend viewing your email. 

Viewing whether subscribers Read, Skimmed, or Glanced at your email is one of the best reporting tools to observe how engaging your email content is:

For example, you may see that subscribers are only glancing at your emails for a short time.

This data helps you know which types of email content need to be improved.

Consistently hitting users’ inboxes is another benefit with HubSpot. They have a healthy 99% email deliverability rate. 

These substantial numbers are due to proper domain validation settings with DKIM and SPF records, plus the ability to thoroughly preview and test emails.

The main reason that HubSpot is #1 on my list is that their email marketing platform is just one aspect of their product.

The real benefits come with their Marketing Hub Starter Package.

Key Features:

This full marketing platform includes email marketing and everything else to align your marketing and sales efforts:

• Create beautiful emails without designers or IT using HubSpot’s drag-and-drop email builder.
• Boost email engagement with HubSpot’s built-in tools for A/B testing, email automation, and segmentation.
• Schedule emails in advance to send them at the perfect time for your audience.
• Protect the data of your customers by using HubSpot’s GDPR-compliant forms and opt-ins.

HubSpot is my #3 pick for the best email marketing software for one simple reason: It perfectly aligns your inbound and outbound marketing in the most efficient way possible.

User Experience:

With solutions that integrate all of your marketing tools into one place, HubSpot provides a very streamlined experience.

The visual interface lets you easily see your progress and results for each campaign.

You can also create custom reports to get even more insight into your marketing performance.

In addition, you can analyze the health of your marketing campaigns with built-in analytics tools.

There are also help features right there on the platform so you can get answers to your questions quickly.

Pricing:

I recommend you get started for free, then upgrade to their Marketing Hub Starter Package for $45/month.

What I Like/Dislike About HubSpot:

Like:

• Workflow: You can easily automate your email marketing processes with HubSpot’s workflow tool. This is a huge time-saver and allows you to focus on other aspects of your business.
• List building functionality: With HubSpot, you can quickly and easily build lists of subscribers. This is a great way to grow your email list and reach more customers.
• Support people are great: The support team at HubSpot is very responsive and helpful. They are always willing to answer any questions you may have and help you troubleshoot any issues you may be having.

Dislike:

• Not always obvious how to accomplish tasks leading to a bit more of a learning curve
• Onboarding training can be more direct and concise

Product Updates:

• Custom feedback surveys: You can now create custom feedback surveys to collect data from your customers. This is a great way to gather insights about your products or services and improve your customer experience.
• HubSpot’s payments feature: You can now use HubSpot’s payments feature to accept payments and donations directly through your website. This is a great way to increase conversions and revenue.
• 50+ new HubSpot-built data sync integrations: HubSpot has added 50+ new data sync integrations, so you can easily connect your account with other software platforms. This is a great way to streamline your workflows and save time.

4. Sendinblue.

Best Email Marketing Service with Automation on a Budget ($25/month)

Adam’s Take

Whether you want to speak to your clients over email, SMS, or chat, Sendinblue allows you to communicate in the best way possible. If you’re interested in getting in touch with your list using multiple methods, I suggest you check out Sendinblue.8.3out of 10

Best For

Email Automation

Price

$0/mo-$65/mo

Annual Discount

No

Promotion

Sendinblue is an easy to use email marketing service with a free plan that allows unlimited contacts, and 300 email newsletter sends per day.

If you’re serious about growing your list, you can use their Lite plan which starts at $20/month and allows up to 40,000 sends per month and no daily sending limit.

Their free platform is all built on ease of use.

Its simplicity allows you to easily create clean-looking templates, automated welcome emails, and website opt-in forms.

They also offer live chat and CRM in their free plan, which includes one automation workflow for up to 2,000 contacts.

Sendinblue also uses machine learning and AI to send emails at the best time of the day to maximize engagement.

You can also view real-time statistics with necessary reports that provide metrics like open rates, click-through rates, deliverability, and heat maps.

One of their best features is their email automation workflows.

These allow you to set triggers and put your subscribers through custom workflows based on actions they take on your website and in the funnel:

These automated triggers create actions like sending emails and SMS messages, segmenting your contacts into separate lists, and updating their information in your database.

Key Features:

• SMS Marketing means that you can now send text messages to your contacts in addition to email. This is a great way to reach more people and get more engagement.
• Chat allows you to communicate with your contacts in real-time. This is a great way to build stronger relationships with your customers.
• Transaction Email helps you keep track of your transactions and follow up with your contacts. This is a great way to increase sales and conversions.
• Get more engagement by launching Facebook ads directly from Sendinblue. This is a great way to reach more people and get more leads.

User Experience:

With a walkthrough to help you get started, Sendinblue makes it easy to create your first marketing campaign.

The intuitive interface makes it easy to keep track of your progress and make changes as needed.

You can also let the platform find the best times to send emails based on your recipients’ previous best engagement times.

Pricing:

If you want advanced email marketing automation software on a budget, you can get started with their Lite Plan for $25/month.

What I Like/Dislike About Sendinblue:

Like:

• It’s straightforward to integrate this platform into any third-party service.
• You can also create an email marketing campaign within minutes.

Dislike:

• Sometimes, the search does not find the right contacts, which can be frustrating.
• The free plan can feel insufficient for testing and exploring all the platform’s features.

5. Moosend.

Excellent All-In-One Email Marketing Automation Tool (Free – $8+/month based on list size)

Adam’s Take

I highly recommend Moosend if you want to send custom emails that look great on any device. With a drag and drop email client that’s easy to use, list segmentation tools, and in-depth data analyticsBest For

Email Personalization

Price

$9/mo-Custom plans

Annual Discount

Yes – Save 22%

Promotion

Moosend is an email automation tool that helps you build your email list, personalize your messages, and automate tasks so you can focus on customer relationships. 

They have intuitive drag-and-drop email templates in their campaign builder. This tool lets you add images, text blocks, social icons, and more to your emails.

They have a large library of email templates with different layouts that are responsive and look great on desktop or mobile.

Key Features:

The area that Moosend stands out is the automation features. Using their “Recipes” (pre-built automation templates), you can automate messages via upsells, customer engagement, and customer loyalty.

Every automation has three main components: the triggers, control steps, and actions.

When you combine all three, you can filter email list segments and send sequences when your specified actions occur.

Some other key Moosend features include:

• Landing Page Builder Tools: Create custom webpages with email sign-up forms to increase conversions.
• Automation Workflows: These templates let you personalize your emails and nurture customer relationships with ease.
• Custom Opt-In Forms: You can design and create custom forms to let visitors subscribe to your email list.
• List Segmentation: Segment your list based on customer behavior like engagement metrics, abandoned cart emails, and more.
• Reporting Tools: Their analytics tools provide a bird’s eye view of all of your important email metrics.
• Customer Support: Each paid plan provides phone support. Custom enterprise plans all provide an account manager and support via email, phone, and live chat. They also have video tutorials and a huge knowledge base to answer your questions.

User Experience:

There’s a wide range of actions and conditions that you can use to trigger your emails, making it easy to create very sophisticated marketing automation campaigns.

You can also use the visual interface to see your progress and results for each campaign.

Plus, you can also define many settings that help you to fine-tune your campaigns for even better results.

Pricing:

The pricing for Moosend is based on the number of subscribers in your email list.

They provide a free plan for users with under 1,000 subscribers and includes sign-up forms, reporting, and the ability to send unlimited emails. 

Moosend paid plans begin at $9 per month and scale up with the number of subscribers.

Every paid plan comes with access to transactional emails, page builders, and SMTP servers.

Their enterprise plans provide migration and onboarding support, and Security Assertion Markup Language (SAML).

What I Like/Dislike About Moosend:

Like:

• The user-friendly interface and the dashboard are very intuitive.
• The campaign reports and performance monitoring are also beneficial when optimizing your campaigns.

Dislike:

• Importation of a CSV file is a bit tough to understand and follow.
• The Moosend landing page builder interface can be confusing to use at first.

Product Updates:

• You can now see the most recent action taken on your site.
• Filter and sort automations by name, list, or date, allowing you to easily find the automation you’re looking for.

If you’re looking for advanced email automation tools, give Moosend a try.Try Moosend

6. Mailerlite.

Best Ease of Use and 24/7 Support (Free – $10/month)

Over 600,000 customers around the world use Mailerlite.

They have flexible tiered plans based on the size of your contact list.

They are best known for their easy user interface, responsive email designs, and excellent 24/7 phone support and email support.

You can start with their forever free plan if you have less than 1,000 email subscribers.

This free plan has limited features and allows you to send up to 12,000 emails per month.

Upgrading to their $10/month plan gives you access to all features that help your email marketing strategy, including a landing page builder, embedded forms, and pop-ups.

With Mailerlite, you can track your email marketing results with a click map and opens by location reports.

They also provide some other great features, including:

• Live 24/7 customer support via chat and email
• A powerful and easy to use landing page builder
• Ecommerce integrations with the top platforms
• Email surveys
• Template Gallery
• Amazing email deliverability

Pricing:

With a free plan for up to 1000 subscriberes, Mailerlite’s pricing plans offer something for everyone.

Overall, if you’re looking for flexible pricing, want excellent deliverability, and don’t have a large list yet, give Mailerlite a try.Try Mailerlite

7. GetResponse.

Best Automated Sales Funnels and Landing Page Features ($12.3/month)

GetResponse is an all-in-one online marketing platform to grow your business.

They offer email marketing campaigns, high-converting landing pages, and webinar sotware to help your marketing efforts.

The real standout here is Autofunnel – a tool with 30+ ready-made landing pages, email templates, and sequences to generate sales. And you can choose your end goals.

Whether you want to drive lead generation, product sales, or webinar registrations, Autofunnel is the answer.

They’re optimized to nurture your email list and maximize your funnel’s conversion rates:

On the downside, some of their 500 templates look a bit outdated, and they have middle-of-the-pack deliverability compared to others on this list.

However, one of GetResponse’s biggest strengths is its smart automation tools.

Using these features, you create multiple advanced conditions to segment your lists automatically.

Their drag-and-drop builder is also very intuitive and makes designing high-quality emails a breeze.

Overall, GetResponse is one of the best email marketing tools to create automated sales funnels and landing pages.

Pricing:

With a free plan for up to 500 contacts, you can test out this solution to see if it’s right for you.

After that’s there the Basic Plan at $15.58 per month, Plus at $48.8 per month and Professional at $97.58 per month.

You also save between 18 and 30% with annual plans.Try GetResponse

8. Pabbly Email Marketing.

Excellent Inbox Delivery and Independent SMTP Service ($24/month)

Pabbly is an online platform, which offers a full-service suite of marketing tools for online form building, email marketing, subscription billing, and email list cleaning.

Also, it provides a complete business management bundle of all these tools at a low cost named Pabbly Plus.

Pabbly’s email marketing service doesn’t restrict you on features like marketing automation, list management, autoresponder emails, segmentation of subscribers, etc. whether it’s a paid or free plan.

You can effortlessly integrate in-built or 50+ external SMTPs and send emails without any additional charges.

With Pabbly Email Marketing, you can boost your email marketing performance by running campaigns and send bulk emails to all your prospective users in just one click.

Also, it handles bounce and spam complaints about all popular SMTP services such as Amazon SES, MailGun, Mandrill, SendGrid, etc.

Some other important features include:

• Some highlight features of Pabbly Email Marketing include:
• A user-friendly drag-and-drop email editor
• 500+ Email templates that accept all types of customizations
• Collect leads & business-related information via its subscription forms
• Connect multiple SMTPs to route emails through multiple vendors
• Improve open rates by removing the invalid emails from your list with MX cleaner
• Send automatic follow-up emails to non-opens
• Use autoresponders and interact with the users without any manual efforts
• Automatically send emails on pre-set schedules for engaging the subscribers

Its email platform has a 99% delivery rate and they’re a great option if you’re looking for a service to regularly clean your list and keep your database up to date.

Pricing:

The pricing for Pabbly Email Marketing is based on your number of subscribers.

Get started with Pabbly Email Marketing.Try Pabbly

9. ConvertKit.

Great Email Marketing Software for Bloggers ($9/month)

ConvertKit is built by creators, for creators.

They understand their client’s needs and know what it takes to grow an online following.

They boast attractive forms, increase conversion rates with automated emails, and organize your subscribers to maximize engagement.

For bloggers looking to send personalized, text-based emails, their designs look like they’re coming right from Gmail.

Additionally, they offer pretty advanced email sequences based on both site actions and actions within emails.

Their advanced triggers make for some excellent list segmentation options:

ConvertKit is also a strong pick for a few main reasons:

• You can use advanced segmentation based on different actions to personalize your email funnels.
• Your text emails look professional and don’t have annoying email branding.
• The best emails for your blog will be strictly text. Don’t worry about fancy design features, adding your logo, or a bunch of imagery.

Ultimately, it’s an excellent platform for lead funnels.

For example, if a sales professional were trying to close a big deal, they would close it with either a phone call or a simple text-based email.

They wouldn’t use an image-heavy marketing email full of company branding.

Pricing:

With a free plan for up to 300 subscribers, their paid plans start at $9/month. This makes it a great choice for bloggers focused on building high converting sales funnels.

Get started with ConvertKit – my top choice for bloggers.Try ConvertKit

10. Omnisend.

Best Omnichannel Email Marketing Service for Ecommerce ($16/month)

Omnisend takes email marketing a step further by unifying email marketing across social media platforms, text, push notifications, Whatsapp, and more.

Over 70,000 marketers use their email marketing software in 130+ countries.

For e-commerce brands, Omnisend can send visitors more relevant messages across platforms and devices.

They do this by understanding website browsing behavior and user device preferences based on any custom events that you create.

For example, you can track user actions on your website and then again within welcome emails, abandoned cart emails, and post-purchase automation series to segment messages more effectively.

And they integrate with all of the top ecommerce platforms.

Whether you’re using BigCommerce, Shopify, WooCommerce, Magento, or other e-commerce software, you can hook up Omnisend to drive more sales.

With their $16 per month Standard Plan, you can send 6,000 emails/month and get access to their automation features.

These include interactive signup forms and email elements, SMS marketing and notifications, and product recommendations.

This feature set is excellent for e-commerce conversion rates as users will receive messages based on the products they’ve interacted with on your site.

Omnisend is one of the best choices for omnichannel brands who want to effectively market (and remarket) to their visitors.

Pricing:

You can get started with their free plan and their paid plans start at $16/month.Try Omnisend

11. Gist.

Best All-In-One Marketing Software (Free – $29/month)

Gist is marketing automation, live chat, and email software that provides a full 360-degree view of your business.

They also feature advanced tools like event tracking to see what people do on your website, as well as a knowledge base to provide customer support in an automated way.

Where Gist really excels is via their chatbot features.

Their GistBot pre-qualifies leads and book meetings 24/7 for your sales teams – all with a modern feel and in any language.

You assign conversations to different members of your team, send private notes, and organize your conversations with easy open/close statuses.

Additionally, their automation tools let you create visual workflows to engage and convert customers.

You create actions and tags to understand customer behavior, segment your audiences, and use timing variables to send the right message at the right time.

Overall, with advanced live chat, event management, and marketing automation, Gist is a great all-in-one marketing solution for businesses looking to increase leads for their sales team.

Pricing:

You can get started for free for with 2 support seats included.

12. Automizy.

Email Marketing Tool that Improves Open Rates by 34% ($29/month)

Automizy is an email marketing platform that is designed to increase your open rates, by giving you all the necessary tools to make your emails stand out in a crowded inbox.

Automizy provides the essential email marketing feature set that includes sending campaigns, building automations, creating forms, managing your contacts.

You’ll get everything you need to reach your email marketing goals, all in one intuitive interface.

When using Automizy, you’ll gain access to proven email marketing best practices to help you increase your open rates with built-in best practices, create email automation, automatically resend campaigns to non-openers, save time with email templates and automation blueprints.

To maximize your email open rates, Automizy provides an email subject line tester so you can get scores for your subject lines before sending them.

This feature helps to predict subject line performance based on data from over 1 million campaigns.

Lastly, you can AB test automated emails. Write up to 4 subject line variations and let our AI optimize.

Pricing:

Get started for $29/month and you get access too all features including the user-friendly email workflow builder to map your best-converting email sales funnel.Try Automizy

13. AWeber.

Best Email Marketing Software for Small Businesses with Helpful Support (Free – $16.15/month)

Over 100,000 email marketers use AWeber with features suited best for small businesses.

With high-quality email and phone support, plus helpful support articles and videos, you get answers fast and can focus on growing your business.

Like other tools on this list, they offer over drag-and-drop email builders, list management tools, and analytics reports.

With AWeber list management, you can import an email list and create a database from common file types like XLS, XLSX, TXT, CSV, and TSV.

They make it easy to manage your lists with any rules you create automatically.

Additionally, with their marketing automation tools, you can create an autoresponder workflow based on actions like email opens, link clicks, site visits, and purchases.

One selling point is their 700 design templates – this compares to 500 with GetResponse and just 80 with MailChimp.

Some of their templates look outdated, but some also look great and remind me of high-quality Instagram ads.

They also just released the ability to use web-fonts in addition to standard fonts.

Overall, with the sheer amount of template designs, helpful support team, and knowledge base, AWeber is an excellent choice for small business owners.

Pricing:

You can get started with AWeber’s free plan, which gives you access to nearly all of their features, including unlimited landing pages, sign up forms, automated email campaigns, hundreds of powerful integrations, and award-winning 24/7 customer support. AWeber’s Pro plan starts at $19/month and is based on the number of subscribers on your list.

14. Campaign Monitor.

People-First Company with 99% Customer Satisfaction ($9/month)

Campaign Monitor was founded in 2004 and is an excellent all-around email marketing platform.

There isn’t one specific or unique feature that sets them apart. However, there is something to be said about doing everything well.

With a 99% customer satisfaction rate and a Giving Back program, they are a global company with people-first values.

Campaign Monitor employees spend thousands of volunteer hours every year.

They provide groceries to local food banks, pick up trash from local parks and beaches, and donate supplies to at-risk youth groups.

Their striking email template designs are perfect for non-profits and businesses alike. Plus, its customer service and people-first approach help them stand out from the pack.

First, their email builder gives users complete customization of their designs down to individual web fonts and color choices.

If brand standards are essential to your business, you can lock sections of emails with their Premier Plan. This added security helps keep your brand consistency intact.

A bonus is the ability to add videos to your emails from either YouTube or Vimeo.

Next, their automation suite is comparable to other platforms based on triggers and email actions.

Data segmentation is also a winner with Campaign Monitor, as you can exclude multiple segments and create advanced rules before sending them.

They have over 250 pre-built integrations to connect with 3rd party apps like Salesforce, Magento, and WordPress.

Pricing:

Finally, pricing is slightly higher than other tools on this list. Their Basic Plan is $9/month and lets you send 2,500 emails.

Once you hit this limit, I recommend their Unlimited Plan for $29/month.

Pay attention to your list size – pricing scales quickly based on the size of your list.

For example, with a list of over 25,000 subscribers, the Basic Plan costs $299, and the Unlimited Plan costs $699.

Essentially, if fast support and well-designed templates are your top priorities, Campaign Monitor is worth a try.

You can get started with a completely free account to test out their features.Try Campaign Monitor

15. Mailchimp.

One of the Biggest Names in Email Marketing (Free – $14.99/month)

MailChimp is one of the biggest names in email marketing with over 1 billion emails sent every day on their platform and over 14 million customers as of 2017.

Their free plan gives users a user-friendly interface and up to 2,000 subscribers and 12,000 email sends per month – more than enough if you’re a small business.

Their free plan includes autoresponders, transactional emails, analytics, and lots of third-party integrations.

There’s a free Mailchimp app too for iPhone and Android.

They charge based on the size of your email list, so if you go over the threshold of 2,000, you join their 2,000-2,500 plan at $30/month.

Overall, MailChimp may be the most well known free email marketing service on the market, with over 17 million users as of a few years ago.

However, they are down on my list as everyone uses them, but there are plenty of other good options that can create more customized emails.

And to dive deeper, check out my full review of Constant Contact vs. Mailchimp and my ultimate guide to the 21 Best Mailchimp Alternatives to try this year. You can also check out this great comparison of Mailchimp vs. SendGrid. 

Pricing:

If your needs are basic and you want one of the more basic options, give MailChimp a try.

Conclusion

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