All Seo Tools In One

We know you’re busy, so we’ve combined all the best SEO tools into one easy-to-use platform.

Here’s what you’ll get with our new tool:

  1. A keyword research tool that will help you find the best long-tail keywords for your site.
  2. A backlink checker that will tell you if there are any harmful backlinks pointing to your site.
  3. A social media scheduling tool that will allow you to schedule posts on Facebook, Twitter, and Instagram with just one click!
  4. An analytics dashboard that will let you measure how well your SEO efforts are performing and track the progress of those efforts over time!
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The 26 Best All-in-One SEO Tool Suites
January 19, 2017 by Tom Pick

Revised June 24, 2020
Revised May 14, 2020
Revised July 23, 2018

SEO has a lot of moving parts. Successfully getting your content to rank highly and stand out from the vast ocean of blog posts, articles, website content, videos, infographics, and other types of informative and persuasive marketing pieces being produced requires making sure no component is missing and everything is working together.

Best all-in-one SEO tool suites

Optimizing all of the factors that can impact search ranking can be approached in different ways. One is to assemble a collection of best of breed tools; previous posts here have covered tools for competitive intelligence, content planning, keyword research, rank tracking, and special-purpose SEO tools for functions like technical SEO, link research, and video SEO.

Another approach is to implement an all-in-one SEO tools suite, which covers most if not all the bases in a single package. Which approach is best for your organization depends on a variety of factors. Generally, best-of-breed tools offer greater functional depth, while all-in-one suites simplify management and integration.

If the latter approach sounds potentially attractive, check out these two-dozen-plus tools for managing on-page optimization, rank checking, backlink and keyword research, competitive benchmarking, and reporting in a single package.

1) BrightLocal
Google Review Count: 330

Top all-in-one suite for local SEOThe top all-in-one reporting platform for local SEO. Provides organic, maps & mobile search rankings; citations, reviews, and backlinks; competitor benchmarking; and integration with Google Analytics, Facebook, and Twitter accounts.

Sample review: “Get a complete local SEO report in just 15 minutes. This (BrightLocal) audit tool runs over 300 simultaneous checks and presents these findings in a clear and professional PDF report. Each report covers 6 areas of local SEO including Google+ Local, Local Directory listings, on-site SEO and social media. Add your own branding to these reports and share with customers and prospects.” — Modern Marketing Partners

Pricing: four levels from free to $65 per month

Showcase reviews: Modern Marketing Partners, Robbie Richards

2) ontolo
Google Review Count: 306

A wide-ranging prospect discovery toolset covering content marketing (e.g., finding opportunities for guest posting or product reviews), social media and email contact information, website outbound links, advertising opportunities, competitor backlinks, industry influencers, link building opportunities, and more.

Sample review: “Although often labeled as a backlinks tool, this tool also puts a focus on content marketing. It helps you know how to prioritize your content to keep things moving, learn where to promote your content by identifying authors who link to your content, and gives you suggestions for link-building opportunities.” — Kissmetrics

Pricing: $97 to $297 per month

Showcase reviews: Kissmetrics

3) Screaming Frog
Google Review Count: 302

The SEO Spider Tool crawls any website you specify and reports on broken links, duplicate pages, meta tags, page file sizes, response time, word count, H1 and H2 tags, and other elements.

Sample review: “Use Screaming frog to do an analysis of the SEO optimisation of your blog. Really useful tool.” — RazorSocial (Technology)

Pricing: free or $187 per year

Showcase reviews: RazorSocial, Robbie Richards

Google Review Count: 297

One tool for link research, cleanup, and competitive analysis – Link-Assistant“One stop” SEO software with functionality for rank tracking, website auditing, on-page optimization, backlink monitoring and building, keyword research, and reporting.

Sample review: “SEO Spyglass (from Link-Assistant.Com) is a great tool for budget marketers…After creating my content, I would grab the URL of each page ranking for my target keyword, plug them one-by-one into SEO Spyglass, and pull up their backlink profiles. Then I’d go through each backlink and try to recreate it for my own content.” — Robbie Richards

Pricing: $299, or $699 (one-time)

Showcase reviews: MarketingLand, Robbie Richards

5) Majestic SEO
Google Review Count: 284

Majestic’s SEO tools provide extensive backlink analysis, competitive comparisons, site audits, keyword research, and reporting.

Sample review: “By far the best link research tool for digging out competitor links and monitoring your own new and dropped links. Majestic also has a nice range of other tools like Social Explorer to help you find the most influential Twitter accounts in a niche.” — Robbie Richards

Pricing: four levels from $50 to $400 per month

Showcase reviews: Kissmetrics, Robbie Richards

6) Serpstat
Google Review Count: 271

Serpstat – competitive research toolA simple competitive intelligence tool that shows how a brand and competitors are performing in paid and organic search on Google and Yandex, in multiple countries. Can also help with keyword research.

Sample review: “SERPstat (is a) a competitive intelligence tool that helps me understand how my current rivals are performing, in both paid and organic Google results. It also has a great keyword research feature!” — Robbie Richards

Pricing: free to $299 per month

Showcase review: Robbie Richards

7) Authoritas (formerly Analytics SEO)
Google Review Count: 266

An SEO and content marketing software suite that includes features for competitive research, keyword research and rankings, technical auditing, content auditing, backlink profiling, and link building.

Sample review: A “great SEO software tool that allows you to do a competitive site audit and provides a wealth of competitive intelligence.” — Lilach Bullock

Pricing: free, $753 per month, or $879 per month, plus enterprise pricing by quote

Showcase reviews: MarketingLand, Lilach Bullock

8) Conductor
Google Review Count: 261

A broad content marketing and SEO tool suite with capabilities in content performance tracking, competitive research, rank tracking, on-page SEO analysis, keyword research, reporting, and paid search optimization.

Sample review: “Conductor for SEO promises to help marketers reach out and grab their customers with compelling content. The web presence management tool helps you create a platform using unpaid channels like organic search, content, and social. The technology also gathers the data aimed at helping marketers transform their brand.” — MarketingLand

Pricing: contact vendor for quote

Showcase reviews: MarketingLand

9) cognitiveSEO
Google Review Count: 250

An SEO tool suite encompassing backlink analysis, manual penalty avoidance/recovery, content auditing, competitive analysis, rank tracking, competitive analysis, reporting, and more.

Sample review: “I’ve not found a better (backlink checker) than Cognitive SEO. It’s awesome, and they are continually developing new features since I started using them 4 years ago.” — Robbie Richards

Pricing: four levels from $99 to $999 per month

Showcase reviews: MarketingLand, Robbie Richards

10) Raven SEO Tools
Google Review Count: 249

Search engine optimization tools for link building, competitive analysis, keyword research, rank tracking, finding and fixing technical SEO problems, and reporting.

Sample review: “Incorporating internal and external links into your blog content is an unparalleled method for better search engine ranking results. RavenTools’ Site Finder points out high-ranking links for your link campaign. Enter a keyword, and it finds top ranking URLs for you to implement in your content.” — Social Media Today

Pricing: $99 or $249 per month

Showcase reviews: Social Media Today, MarketingLand, Inc., Robbie Richards

11) WooRank
Google Review Count: 239

SEO and digital marketing tool with features for website auditing, competitive analysis, social media, usability, keyword research, and reporting.

Sample review: “Just like you go to the doctor every once in awhile to make sure everything is up to par, your site should too. (WooRank) is a free resource that quickly gives you an update on the good, the bad, and the ugly regarding your site’s status.” — StoreYa Blog

Pricing: three levels from $49 to $249 per month

Showcase reviews: Kissmetrics, Siasat, Johnny Lists, Lilach Bullock, StoreYa Blog

12) SEOmonitor
Google Review Count: 218

Accurately measure and predict search traffic with SEOmonitorAccurately measure and predict SEO traffic growth with this comprehensive tool featuring granular keyword monitoring, branded vs. generic keyword and search traffic segmentation, search visibility score, keyword research with difficulty score, competitive analysis, content performance, reporting, and more.

Sample review: “(Among the) tools that I would strategically choose not only because they’re really good but (also) they do things it’s harder & non-productive to do manually are (SEOMonitor for) SEO performance planning, prediction & measurement.” — Robbie Richards

Pricing: $24 to $199 per month

Showcase reviews: Robbie Richards

13) Moz
Google Review Count: 218

An all-in-one SEO toolset to track rankings, fix crawl issues, research keywords, get on-page recommendations, and compare against the competition.

Sample review: “Keyword research and optimization (are) one of your most important initiatives. Moz is the best tool for staying on top of your existing keywords, optimization tips and trends for discovering new keywords. While there is a cost in place, this tool is a no-brainer for your SEO strategy.” — SmartBug Media

Pricing: four levels from $99 to $599 per month

Showcase reviews: MarketingLand, Marketing Insider Group, SmartBug Media, Lilach Bullock, Robbie Richards

14) SEO PowerSuite
Google Review Count: 218

One platform for all SEO worklMonitor rankings for your site and competitors’ on any number of keywords, analyze backlinks, research new keywords, optimize content and on-page factors, monitor competitors, and report on results.

Sample review: “The company says its 4 powerful tools will deliver everything you need for SEO functionality in one package. SEO PowerSuite says it can help marketers find the perfect whole website optimization campaign with specific automated SEO tasks to push their websites to the top.” — MarketingLand

Pricing: $299, or $699 (one-time)

Showcase reviews: MarketingLand

15) URL Profiler
Google Review Count: 196

This powerful tool enables you to identify backlinks and associated metrtics, analyze competitor websites, find social media accounts and social engagement metrics, check page load speeds, and more.

Sample review: “I love pairing Screaming Frog with URL Profiler for the ultimate 1-2-combo on all needed URL stats.” — Robbie Richards

Pricing: $25 to $100 per month

Showcase reviews: Robbie Richards

16) Ryte (formerly
Google Review Count: 191

Complete SEO analysis and optimization – RyteA comprehensive SEO toolset for conducting technical SEO audits, optimizing on-page factors, tracking keywords and ranking, analyzing and improving content, and monitoring server performance.

Sample review: “(Among the) tools that I would strategically choose not only because they’re really good but (also) they do things it’s harder & non-productive to do manually are ( for) technical SEO and content optimization.” — Robbie Richards

Pricing: free plus four levels from $120 to $2,000 per month

Showcase reviews: Robbie Richards

17) Rio SEO
Google Review Count: 182

An SEO and content management toolset to optimize for local search; includes local listings, reporting, content, and social media tools.

Sample review: “Local SEO, mobile search, social sharing analytics, retargeting software, and an automated SEO platform. A global automated SEO platform aimed at helping marketers to increase ROI.” — MarketingLand

Pricing: contact vendor for quote

Showcase reviews: MarketingLand

18) SheerSEO
Google Review Count: 180

Automate SEO tasks with SheerSEOExtensive capabilities including rank tracking, on-page SEO analysis, backlink monitoring, link creation tools, and social media mention tools.

Sample review: “SheerSEO is an online software that automates SEO efforts with rank tracking and link building. According to the company, you can create SEO reports for your website with SERP tracking, historical graphics, directory submission software, link analysis, social mentions, and alerts. You’ll receive data from Google Analytics to increase search volume.” — MarketingLand

Pricing: five levels from $7 to $40 per month

Showcase reviews: MarketingLand

19) Positionly
Google Review Count: 179

Inbound marketing software that monitors and alerts you to insights about your rankings, keywords and traffic, and offers actionable suggestions.

Sample review: “Use this SEO software to monitor daily changes, measure SEO performance, and track competitors to improve your search engine ranking…(and) you can monitor media from around the web to react to mentions and monitor incoming links.” — MarketingLand

Pricing: five levels from $15 to $399 per month

Showcase reviews: MarketingLand

Google Review Count: 170

A collection of six modules for tracking organic search results, analyzing universal search (for photos, videos, etc.), backlink profiling, online advertising analysis, social media signals, and on-page optimization.

Sample review: “The company promises an easy to use SEO tool that helps you create a SEO strategy in one place. Evaluate your link risk, learn from competition, and improve your on page optimization, while recognizing Google penalties.” — MarketingLand

Pricing: five levels from $106 to $425 per month

Showcase reviews: MarketingLand

21) SEOToolSet
Google Review Count: 169

A group of tools for on-page optimization, pay-per-click management, website analytics, technical SEO, competitive research, and backlink analysis.

Pricing: free or $24.95 per month per project

Showcase reviews: Robbie Richards

22) Web CEO
Google Review Count: 155

Internet marketing platform for SEO and SEM – Web CEOA powerful Internet marketing platform encompassing 15 tools for keyword research, technical SEO audits, on-page optimization, rank checking, web analytics, backlink analysis, competitive research, social media metrics, and more.

Sample review: “A very cool tool that provides you with an estimate of how many prospects your competitors get as well a host of other useful features.” — Comms Axis

Pricing: $99, $199, or $499 per month

Showcase reviews: MarketingLand, Lilach Bullock

23) RankRanger
Google Review Count: 146

SEO Inbound Marketing Software – RankRangerA robust set of tools for keyword rank tracking (including geo-tracking and desktop vs. mobile rankings), tracking social signals / social media analytics, on-page optiization, competitive analysis, keyword research, brand visibility, team collaboration, and PPC integration.

Sample review: “Gain a competitive edge with this comprehensive SEO platform that provides daily keyword rank, tracking reports, and website insights to reach traffic and marketing achievements. Report and analyze, conduct market research, monitor social signals, and use a link manager to increase your site’s performance with the team-based platform.” — MarketingLand

Pricing: $69, $119, or $199 per month

Showcase reviews: MarketingLand

Google Review Count: 140

A set of tools to analyze search engine reach (of your site and competitors, over time), perform keyword research, verify backlinks, and identify key influencers.

Pricing: $49 to $159 per month

Showcase reviews: MarketingLand

25) Colibri IO
Google Review Count: 130

Monitor mentions of your brand and competitors across social networks, blogs, reviews, and forums; identify influencer sites and guest blogging targets; and find opportunities to improve brand position in search engines.

Sample review: “Maximize brand visibility with social media and SEO monitoring in one, claims Colibri.IO. Tap into conversions, competitor info, collect leads, and improve your search engine ranking with SEO monitoring.” — MarketingLand

Pricing: $95 per month

Showcase reviews: MarketingLand

26) SEO SiteCheckup
Google Review Count: 101

Analyze SEO issues, track weekly changes in more than 30 SEO-related variables, compare performance to competitors, and create actionable reports.

Pricing: $25, $40, or $80 per month

Showcase reviews: StoreYa Blog

More Tools
Netpeak Software
Powerful SEO Tools – Netpeak SoftwareGoogle Review Count: 177

Netpeak Spider is a tool that crawls your site analyzing on-page SEO factors plus inbound and outbound links, while checking for broken links, duplicate content, and other website optimization issues. Netpeak Checker provides backlink profile analysis, competitive comparisons, and social media performance features.

Pricing: $10 or $13 per month (on annual basis)

Google Review Count: 138

A technical SEO platform that includes an SEO crawler (ot help improve content, HTML quality, performance and architecture); log analyzer (to help understand how your crawl budget is being spent through groups of pages and the impact of bot traffic).; keyword rank checker; backlink analyzer; analytics and reporting; and a toolbox with set of free tools and extensions.

Pricing: $55/$224/$449 per month; enterprise pricing by quote

Google Review Count: 134

Sitechecker is an all-in-one SEO platform that includes functionality for conducting website audits, monitoring keyword rankings, checking and tracking backlinks, evaluating on-page SEO (page size, URL, meta tags, etc.), analyzing website traffic by channel, monitoring site changes, spotting indexing issues, and monitoring competitors.

Pricing: $29/$69/$119 per month

Google Review Count: 106

An SEO audit and analytics tool that crawls any specified URL and provides analyses and how-to-fix tips for a range of SEO elements including content quality, HTML, meta tags, internal links, site structure, social media, and backlinks. It also features monitoring alerts and white-label reports for SEO consultants and agencies.

Pricing: $5 one-time use or $19/$49/$179 per month

From keyword research and backlink analysis to rank tracking and reporting: everything you need to outrank competition and generate more traffic Google Review Count: 100

SERPed offers a comprehensive set of more than 40 SEO tools, covering every function from keyword research and SEO audits to rank tracking, backlink analysis, reporting, and social media tracking. For larger companies and agencies, it also offers multi-site tracking capabilities and team collaboration tools. Unlike most other suites, it also offers a Citation Scanner, which scans directories and similar platforms to find out where any given business is listed, and where it should be but isn’t.

Pricing: $5 one-time use or $79/$179/$379 per month

SE Ranking
All-inclusive SEO auditing and ranking software – SE RankingGoogle Review Count: 93

An all-inclusive platform for keyword rank tracking, performing thorough SEO audits, organic and PPC competitive keyword research, backlink checking and monitoring, social media auto-posting and analytics, keyword research, domain authority checking, and SEO reporting. Hard to think of anything they’ve left out of this SEO toolset.

Pricing: four levels from $7 to $189 per month

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SEO Tools
The Ultimate List of the 54 Best SEO Tools (Free & Paid)
Kelly Lyons

Dec 02, 2021
24 min read
The best free and paid SEO tools
Free Keyword Research Tools
Free On-Page SEO Tools
Free Tracking, Analytics, and Reporting Tools
Free Local SEO Tools
Free Link Building Tools
Google Tools
Other Free SEO Tools
Paid SEO Tools
Tracking, Analytics, and Reporting Tools
On-Page SEO Tools
Keyword Research Tools
Link Building Tools
Local SEO Tools
Other SEO Tools
Final Thoughts
Here are the absolute best free and paid SEO tools available, broken down into categories so you can find exactly what you need.

From link building to local SEO, keyword research, and more.

Check out the full list of our favorite 54 SEO tools below.

Free Keyword Research Tools
AnswerThePublic is a fan-favorite SEO tool that uses Google’s autocomplete data to find out what users are actually asking.

Once you input your search, you can view results as a mind map or as a list. You can also export data to a CSV file.

AnswerThePublic tool
Image credit: AnswerThePublic
Why we like it: AnswerThePublic organizes results based on question words, making it easy to perform topic research.

AlsoAsked leverages People Also Ask data to provide and organize information based on your search. You can research directly on the site or export your findings to a CSV file or a graph.

As of writing, AlsoAsked is in Beta period, so users have free access to the “Bulk” account that includes 1,000 searchers per month. Once the Beta period is over, the free version will offer 10 searches per month.

AlsoAsked tool
Image credit: AlsoAsked
Why we like it: While this tool is useful for keyword research in general, it also provides a great way to organize an outline for individual pieces of content by showing you related topics to your search.

Input a broad keyword, and QuestionDB will come back with related topics as well as specific questions users ask.

QuestionDB tool
Why we like it: QuestionDB is another useful topic generator. We especially like that it offers related topics mentioned in questions; you can find related keywords or popular topics you may have missed otherwise.

Search Response
Search Response uses People Also Ask data to provide popular questions people are actually asking online. Input a keyword or phrase, and it delivers PAA questions based on popularity as well as groups topics similar to the Keyword Magic Tool.

Search Response tool
Why we like it: In addition to the People Also Ask tool, Search Response offers a tool called “People Also Search For” that shows what people look for next if they bounce off a page from their initial search.

SEO Keywords Spelling Checker
Using the Google Suggest feature, this keyword research tool checks if the keyword you entered is written in the way people search for it. If it’s not, you can tweak your keyword to match the more popular phrasing.

SEO Keywords Spelling Checker
Why we like it: Because these suggestions come from Google, they reflect what’s trending in real-time. This is a quick way to ensure you’re taking trending topics into consideration.

Free On-Page SEO Tools
SEOquake is a free browser extension that lets users conduct on page SEO audits, examine internal and external links, check for broken links, and more without leaving their browsers.

SEOquake extension
Why we like it: The SERP overview tool (pictured above) shows a range of data for each result. You can also click any of the numbers to get a for in-depth report.

Rank Math
Rank Math is a popular WordPress SEO plugin, with more than 300,000 installations to date.

And for good reason — it presents Google Search Console and Google Analytics data right in your WordPress dashboard, provides a Rank Tracker tool, monitors 404 errors, generates Schema Markup, and much more.

Rank Math WordPress extension
Why we like it: The free version provides plenty of great options on its own, but if you do decide you need to upgrade, the annual rates are reasonable (starting at $59).

It can be overwhelming to switch between a number of tools and websites, so it’s a huge bonus that Rank Math is available right from your WordPress dashboard.

Yoast (Free Version)
Yoast is another handy WordPress plugin with both free and paid options. It’s a staple for many SEOs, as it takes care of the majority of technical SEO issues for you.

setting canonical URL in Yoast
Image credit: Yoast
Why we like it: Even if you aren’t a technical SEO whiz, you can use Yoast to ensure that your site meets technical SEO standards. And if you are experienced, it can still save you a lot of time. It also gives tips for optimizing content for readability.

Meta SEO Inspector Chrome Extension
This handy Chrome extension lets you view a page’s on-page SEO signals, including meta, headers, Schema Markup, external links, and more all from a handy dropdown.

Meta SEO Inspector screenshot
Why we like it: This on-page SEO tool is helpful for reviewing your own pages as well as taking a look at your competitors’. Plus, it’s handy to have all this information on one screen with just a simple click.

Free Tracking, Analytics, and Reporting Tools
Take the guesswork out of SEO testing with easy-to-use SEO A/B testing. You’ll get data to show which of the changes you made are making an impact.

SplitSignal results
Why we like it: It can be difficult to prove the ROI of SEO to your clients, making the data you get from SplitSignal incredibly valuable. You can run these tests on any website platform and won’t even need to deal with complex code or request developer resources.

At the moment, SplitSignal is available via the Pilot Program only. Request a trial today to find out more.

Bing Webmaster Tools
Bing Webmaster Tools is essentially the Bing version of Google Search Console. While Google’s version is more advanced, Bing’s version is helpful if you’re trying to optimize your site for Bing.

Bing Webmaster Tools
Why we like it: In recent years, Bing has made notable improvements to the interface of their Webmaster Tools based on customer feedback.

It also offers a solid keyword research tool. You can filter your results for “related keywords”, “question keywords”, and “newly discovered keywords” to further refine your results.

Semrush Site Audit (Free Version)
Even if you don’t have a paid Semrush account, you can audit up to 100 pages per month with a free account. Auditing your website pages will help you to understand areas in which you can improve for better optimization.

Semrush Site Audit Report
Why we like it: We may be biased, but one of our favorite things about Site Audit is that you can hover over “Learn more” next to each issue or error to learn what you need to do to fix it.

Sloth helps you use Cloudflare Workers, along with their extensive network of global data centers, to set 301 and 302 redirects, implement hreflang, conduct A/B testing, modify your robots.txt file, and even collect log files.

Sloth process
Image credit: Sloth
Why we like it: Sloth is especially useful for SEOs working on enterprise sites. You can implement solutions like redirects and hreflang tags without nearly as much effort.

Sloth lets you use Cloudflare Workers to execute JavaScript on the side without impacting the underlying infrastructure, which means you are able to clear any obstacles to get your tasks done.

Hreflang Tag Teting Tool
Google’s John Mueller has previously said that implementing hreflang is one of the most complex parts of SEO; using Merkle’s Hreflang Tags Testing Tool is one way to make it that little bit easier to check for any errors.

Merkle hrelang testing tool
Why we like it: This tool spots problems with hreflang implementation within minutes, and understands the alternate URLs and the targeted region.

Diagnosing such issues can be time-consuming and frustrating, but when you are able to see the annotations presented in a clear format, spotting that one incorrect tag couldn’t be simpler.

Free Local SEO Tools
PlePer Local SEO Tools Chrome Extension
PlePer offers tools and shortcuts for local SEOs. You can get detailed stats regarding any business’s Google listing in Maps, Local Finder, and Knowledge Panel.

PlePer local SEO tool
Why we like it: The Chrome extension format offers a useful way to research your local competitors. If you do decide you’d like to dive a little deeper, PlePer also offers paid options that start at $10 per month in addition to heftier enterprise options.

GMBspy Chrome Extension
This extension lets you view categories set for other businesses. Because these categories can influence what appears in the Knowledge Graph, it’s a good step to take in your competitor research.

GMBSpy local SEO tool
Why we like it: While category information is public, it can be tricky and occasionally time-consuming to sift through HTML in order to find it.

This is a quick way to keep tabs on competitors as well as find optimization opportunities for your own listing.

GMB Everywhere Chrome Extension
This local SEO tool is similar to GMBSpy, but offers more features.

In addition to accessing the information on business categories, you can perform basic audits in addition to audits specific to reviews, Google Posts, and Google Maps.

GMB Everywhere extension
Why we like it: As a free tool, GMB Everywhere provides a wealth of information. Basic audits allow you to access information regarding competitors’ post strategy, post frequency, and post content.

You can compare your strategy to ensure you’re putting enough time and effort into your listing.

Free Link Building Tools
With Hunter, you can save hours of outreach by finding professional email addresses related to your business in seconds. If you’re using the free version, you’ll get 25 searches and 50 verifications per month.

Hunter link building tool
Why we like it: Reaching out for backlinks and expert quotes can be time-consuming work. With Hunter, you save a lot of that time for other tasks — even with the free version.

Help a Reporter Out (HARO)
HARO is a handy (and mutually beneficial) tool that lets you respond to specific requests for sources or quotes in various industries.

This helps the reporter get accurate information and can help you get more backlinks and more coverage for your brand.

HARO sends source request emails, broken down by industry, each day. If you believe you are a good source for the request, you can respond. However, it’s ultimately down to the reporter to decide which source or quote to use.

Help a Reporter Out
Why we like it: HARO makes it easy for anyone to get great backlinks without spending much time on the outreach process. Even if you don’t have anyone on your team dedicated to content promotion, you can still get great results with minimal effort.

This Chrome extension is essentially a CRM built into your Gmail account. You can automatically capture data from contacts and emails, send personalized emails to contact groups, and get notified when people see your messages.

The free version offers all core CRM features, and paid accounts start at $15 per month.

Streak link building tool
Why we like it: Streak is also useful for team collaboration. You can automatically share emails, call logs, and more, as well as access data alongside emails so the entire team has context (as seen in the above image).

Google Tools
Google Analytics
Google Analytics is a popular free tool that provides in-depth data about your website. Even if you rely on paid SEO tools, using GA is essential for analyzing site traffic over time.

It can also give you valuable insights about your audience, including where they’re located, what kind of device they use, and their demographics.

Google Analytics Organic Traffic
Why we like it: It’s the most cost-effective analytics tool (free!) for businesses of all sizes. Even if you’re an SEO novice, you can easily use Google Analytics to demonstrate success — or failure — with evidence and data.

Google Search Console
Another must-have tool for any SEO is Google Search Console. It allows you to measure your site’s search traffic, find out which keywords your site ranks for, and identify technical errors.

GSC reports common errors, including Index Coverage, Core Web Vitals reports, and Mobile Usability.

Why we like it: There’s no better way to identify and fix issues related to your Google search performance than straight from Google itself. It allows you to see the exact issues that Google sees when it crawls and indexes your site.

You can also:

Test individual URLs to see how Googlebot interprets them
Submit a sitemap
Request the indexation of a URL
Access information like clicks, impressions, CTR, and average positions of keywords
Access Search Analytics for Sheets and the Search Console Data Downloader by Dominic Woodman to enhance GSC capabilities.

Google Business Profile
If you run a business with a physical store, use Google Business Profile (formerly Google My Business) to claim your business listing and appear on Google Maps, in the Knowledge Panel, and in the Local Pack.

Optimizing your Google Business Profile profile is the first step you’ll want to take. Ensure your hours and address are correct, add photos and videos, and respond to all reviews. Doing so will help your business rank locally.

Google My Business Knowledge Panel
Why we like it: It’s possible to gain a significant competitive advantage if you are prepared to put in the time and effort to optimize your Google listing.

Your competitors might treat it as a “set it and forget it” task, which means they will miss out on opportunities to add new posts, keep Q&As up to date, respond to reviews, add photos, and upload offers.

Google Data Studio
Google Data Studio allows users to combine data from different Google tools such as Google Analytics and Google Search Console to create interactive reports.

Google Data Studio screenshot
Why we like it: Data Studio is a great free reporting tool that shows real-time data and historical comparisons.

As stated by Google, “Blending sources can reveal valuable relationships between your data sets. Creating blended charts directly in Data Studio removes the need to manipulate your data in other applications first, saving you time and effort.”

Google PageSpeed Insights
Page speed is both a ranking factor and a user experience concern, so it’s important to stay on top of it. You can use this tool to understand your PageSpeed score as well as learn how to improve it.

Google PageSpeed Insights tool
Why we like it: PageSpeed Insights takes the guesswork out of optimizing the loading time of your site. It even prioritizes issues for you with clear suggestions and estimated time savings.

Google Mobile-Friendly Test
Google has been prioritizing mobile-first indexing for years now, so it’s important to keep your site mobile-friendly. All you need to do is paste a URL, and the tool will come back with specific mobile-usability issues to fix.

Google Mobile-Friendly Test
Why we like it: This user-friendly tool will let you know exactly how your page can improve. Mobile-usability errors include:

Uses incompatible plugins
Viewport not set
Viewport not set to “device-width”
Content wider than screen
Text too small to read
Clickable elements too close together
Google Keyword Planner
Google Keyword Planner is a keyword research tool that helps you choose the right keywords for your ad campaign.

All you need to do is enter a seed keyword (or a specific URL), and you’ll receive keyword ideas in addition to details on average monthly search volume and competition level.

Google Keyword Planner screenshot
Why we like it: While there are certainly more in-depth keyword research tools out there, it’s helpful to know competition level and bid estimates from Google. It’s also a great high-level way to start brainstorming ideas for a campaign.

Google Trends
Unsure where to start with content planning? Google Trends is a handy topic research tool that provides insights on what people are searching and where they’re from.

You can search broad topics, compare two topics, or start by taking a look at recently trending topics.

Google Trends screenshot
Why we like it: Tracking the popularity of a topic relevant to your business can help you stay on top of trends. Or on the flip side, you can avoid spending time and resources creating content about topics that are dwindling in popularity.

Other Free SEO Tools
Semrush Sensor
Sensor is a 100% free tool from Semrush that shows the volatility of the SERPs for specific industries. You can also track SERP feature occurrences and HTTPS usage.

Semrush Sensor
Why we like it: Finding dips in traffic or outliers in data can be stressful and require time-consuming deep dives.

Before all of that, it’s helpful to find out whether the issues you are seeing are industry-wide or unique to your site.

Semrush Social Media Toolkit
Our Social Media Toolkit includes plenty of great social media solutions even if you don’t have a paid account. You can post on various platforms directly from Semrush, schedule posts in advance, track how your social ads are doing, and more.

Here’s what you can expect in terms of limitations for free accounts:

Social Media Ads: Can only add one ad account
Social Media Analytics: No restrictions
Social Media Poster: Can post to 10 profiles max
Social Media Tracker: Can track 50 profiles max
Social Media Poster configuration
Connect to your social profiles and schedule posts within the Social Media Poster.
Why we like it: Posting from various social media accounts on different platforms can be dizzying, so it’s helpful to be able to create and publish your posts all in one place.

With the Social Media Toolkit, you can post to Facebook, LinkedIn, Instagram, Pinterest, Twitter, and Google Business Profile without leaving Semrush.
Founded by Google, Microsoft, Yahoo, and Yandex, this community promotes shared vocabulary for structured data across the internet. You can access documentation for all types of schema.

Event schema
Why we like it: If you need to add a certain type of structured data to your page, all you need to do is look it up and you’ll find all the information you need to implement it.

Inspect Canonical
This extension allows users to check the canonical of a page right from their Chrome browser — no need to sift through the source code again.

After seeing a gap for such a tool, Nick LeRoy decide to create it himself:

Inspect Canonical Chrome extension
Why we like it: This easy-to-use tool has a color-coding system that appears directly on your Chrome browser. The “C” icon will appear either red, amber, or green depending on the page. It also includes a message (as seen above) so you know exactly what you’re working with.

Paid SEO Tools
If you are an SEO by profession, you’ll probably want to invest in some paid SEO tools as well.

But do you really need to pay for SEO tools?

While there are plenty of great free options out there, paid tools typically offer greater capabilities, including solutions for managing a large number of clients.

So while you can certainly maintain your SEO presence without having a large budget to spend on tools, things can get tricky quickly, particularly if you are managing many clients.

Read through our paid SEO tools list to learn more about what we think are some of the most impactful options out there.

Tracking, Analytics, and Reporting Tools
Semrush .Trends
With a paid Semrush subscription, users can add on .Trends, which includes the Market Research and Traffic Analytics tools.

These powerful competitive intelligence tools allow you to analyze competitors and receive a comprehensive overview of a competitor’s online performance respectively.

Semrush Market Explorer
Pictured: Growth Quadrant in Market Explorer
Why we like it: The above Growth Quadrant widget from Market Explorer provides your top competitors and organizes them in four categories:

Game Changers: High growth
Leaders: Fast-growth with a large audience
Niche Players: New or smaller companies
Established Players: Brands with established popularity
It’s easy to focus only on the big players in your industry, but Market Explorer ensures you don’t lose sight of up-and-coming companies.

Pricing: $200 per month (must already have a paid Semrush subscription).

Semrush Agency Growth Kit
If you’re part of a marketing agency, the Agency Growth Kit add-on can help you get more leads, find growth opportunities, and streamline reporting.

In addition to these helpful features, your business can be added to our agency directory, where any user can search for specific services in different industries. Businesses qualify once they complete two Semrush Academy courses and provide their business information.

Semrush Agency Growth Kit
Why we like it: AGK includes the Client Portal, where you can create and while-label reports that your clients can access at any time.

Pricing: You can add Agency Growth Kit to any paid Semrush account for an additional $100 per month.

Advanced Web Ranking
This tool provides rank tracking daily, weekly, and on-demand for desktop, mobile, and local searches. You can populate this data in white-label reports to send to your clients.

Advanced Web Ranking
Why we like it: Advanced Web Ranking offers rank tracking, reporting, and competitor analysis all from the same tool. The variety of plans is also useful for smaller businesses or those without large budgets.

Pricing: You can choose from four different plans. If you pay annually, you’ll save 10%.

Starter (for startups): $49 per month
Pro (for in-house teams): $99 per month
Agency: $199 per month
Enterprise: $499 per month
Find out how your pages are ranking all the way down to a specific zip code. Additional tools include white-labeled reports, Site Auditor, and the Keyword Discovery feature.

Nightwatch SEO tool
Why we like it: Rank trackers usually use a random Google Data Center, but Nightwatch lets you access any Google Data Center in existence. This will help you see how you fare locally as well as in other markets if applicable.

Pricing: Similar to Advanced Web Ranking, Nightwatch offers multiple packages depending on your budget:

Starter (freelancers and small or medium businesses): $32 per month
Optimize (growing businesses and marketing agencies): $79 per month
Agency (larger agencies and enterprise businesses): $295 per month
On-Page SEO Tools
Semrush On Page SEO Checker
It can be difficult to know where to begin when optimizing a page. On Page SEO checker keeps things organized by providing improvement ideas for specific pages.

On Page SEO Checker
Why we like it: The tool organized ideas into different categories, making it easier to see which areas need the most attention. And if you have a Site Audit set up for your project, you’ll receive technical ideas as well.

Pricing: On Page SEO checker is available for any account, though there are limits:

Free: 10 SEO Idea Units (each keyword in the tool spends 1 unit)
Pro: 500 SEO Idea Units
Guru: 800 SEO Idea Units
Business: 2,000 SEO Idea Units
Because Yoast is such a popular tool, we’ve added it twice! Let’s discuss the paid version. In addition to the free features, you can access any Yoast SEO training course, use the readability analysis feature, automatically redirect pages, and more.

Yoast Readability Report
Why we like it: With the readability analysis feature, you can rely on Yoast to tell you how readable your post is. See the above screenshot — if there are any recommended improvements, the tool will mark them with orange or red dots and let you know what the issue is.

Pricing: Yoast Premium is $89/year.

Duplicate content can negatively affect your rankings, so it’s helpful for copywriters or editors to utilize software such as Copyscape that can detect how much of your content shows up verbatim on other parts of the internet.

Copyscape reviews
Why we like it: Duplicate content can be detrimental to your rankings, and Copyscape seeks it out for you with almost no effort.

Pricing: Copyscape will run you three cents per 200 words and an additional cent for every 100 words thereafter.

Semrush SEO Writing Assistant
Our SEO Writing Assistant checks the readability of your writing, gives SEO and keyword suggestions, alerts you of any plagiarism detected, and gauges the tone of voice you’re using.

Semrush SEO Writing Assistant
Why we like it: In addition to using the tool within our website, you can also download plugins for both WordPress and Google Docs.

Pricing: Semrush SEO Writing Assistant is available to those with Guru and Business Semrush subscriptions.

Keyword Research Tools
Semrush Keyword Magic Tool
The powerful Keyword Magic Tool offers access to an extensive database of over 20 billion keywords. It’s safe to say that you’ll be able to conquer keyword research for any industry.

If you are using the free version, you are limited to 10 searches per day, each of which will have 10 results.

Keyword Magic Tool
Why we like it: The Keyword Magic Tool is incredibly comprehensive, offering global keyword research possibilities. Additional perks are as follows:

Automatically groups related keywords into topics
Includes a question-only feature to filter for only keywords that ask questions
Lets you know which SERP features are present for a keyword
Shows intent of keyword (i.e. transactional, navigational, or informational
Pricing: Available with a Guru or Business Semrush account.

Keywords Everywhere
This browser add-on for Chrome or Firefox displays search volume, CPC, AdWords competition level, and historical trend data of keywords.

Keywords Everywhere
Why we like it: In addition to the above-mentioned data, you can also access People Also Ask data. This is a helpful tool if you don’t want to go back and forth between multiple keyword planning tools.

Pricing: Users pay by credit packages. One credit is equivalent to one keyword and credits expire after one year:

100,000 credits: $10
500,000 credits: $50
1 million credits: $100
2 million credits: $200
5 million credits: $500
10 million credits: $1,000 generates long-tail keyword suggestions based on the keyword you enter. is actually a handy free tool; however, the Pro version is useful because it fully supports all Google domains and languages. That’s data from 192 supported countries and 46 languages.
Why we like it:

Keyword can be used for YouTube, Bing, Amazon, eBay, Instagram in addition to Google.

There’s also a Keyword Tool API option to help you perform keyword research on a much larger scale.

Pricing: There are three plans to choose from if you want to upgrade from the free account:

Pro Basic: $69 per month
Pro Plus: $79 per month
Pro Business: $159 per month
It’s important to zero in on the right keywords that will get you useful traffic and actually convert users. LongTailPro helps you do so by finding less competitive, long-tail keywords within your business niche.

LongTailPro keyword research tool
Why we like it: The SERP Analysis Tool allows you to keep tabs on your competitors by tracking up to 200 keywords, conducting a competitive website analysis, and analyzing metrics that help you gauge your chances of surpassing your competitors.

Pricing: If you pay annually, you can get four months of services free:

Starter: $297 annually or $37 per month
Pro: Can $537 annually or $67 per month
Agency: $1177 annually or $147 per month
Link Building Tools
Semrush Backlink Analytics
Using Backlink Analytics, you can check backlinks accurately for almost any website, and use our Authority Score metric to determine the quality of a backlink.

Semrush Backlink Analytics
Why we like it: This is the fastest backlink discovery tool out there, so you’ll be the first to know about how your competitors are doing. You can also use the various reports within the tool to find new backlinks, lost backlinks, and more.

Pricing: Free, Pro, Guru, and Business level accounts all support Backlink Analytics, but you’ll have access to different amounts of requests and results:

Free: 10 results per day and 10 results per report
Pro: 3,000 results per day and 10,000 results per report
Guru: 5,000 results per day and 30,000 results per report
Business: 10,000 results per day and 50,000 results per report
Semrush Link Building Tool
Our Link Building Tool helps you to organize your outreach efforts by collecting a list of opportunities and providing a management interface to run your campaign.

Semrush Link Building Tool
Why we like it: You can filter domain prospects by Authority Score or overall rating to ensure the sites you’re reaching out to are high-quality.

You can also see the “source of prospect” for each domain suggestion, i.e. which relevant keywords triggered the result.

Pricing: You can access the Link Building Tool via any Semrush account, including a free account. Here are the limits:

Free account: Can import up to 100 domains
Paid accounts: Can import up to 10,000 domains
JustReachOut provides a way to build backlinks and get recognition without a big PR budget. Build a list of journalists and influencers relevant to your business, write a pitch email based on one of their templates, and view the analytics of your open rate once people receive your email.

JustReachOut link building tool
Why we like it: This link building tool provides an organized way to use data from your campaigns to inform future strategies. It also shaves time off the often lengthy process of outreach.

You’ll even have access to editors who will give you feedback on your pitches and give you tips on strategy.

Pricing: There are three plans to choose from and you can save 20% if you pay annually rather than monthly:

Solo: $79 per month if paid annually or $99 monthly
Simple Outreach: $159 per month if paid annually or $199 monthly
Advanced Outreach: $319 per month if paid annually or $399 monthly
Pitchbox is an influencer outreach and content marketing platform. You can quickly find bloggers, publishers, and influencers based on keyword research.

PitchBox outreach tool
Why we like it: They have integrations with many SEO providers, including Semrush, making it easy to access data without leaving the site.

It also sends automatic follow-ups to those who don’t reach out so you don’t have to do it manually

Pricing: You can choose from four established plans or contact PitchBox about custom options:

Basic: $195 per month
Small Business: $295 per month
SEO Agency: $395 per month
Enterprise: From $1500 per month
Local SEO Tools
Semrush Listing Management
Our simple solution for Local SEO — created in collaboration with Yext — takes the manual effort out of distributing your business data to authoritative directories.

Semrush Listing Management Tool
Why we like it: The Listing Management tool also improves your data voice search reach, automatically distributing the information to Google, Bing, Apple, and Amazon Alexa.

Pricing: You can choose between a Basic Location and a Premium Location:

Basic Location: $20 per month
Premium Location: $40 per month (includes a local heatmap, the ability to respond to Facebook and Google Business Profile reviews through the tool, and a review for Sentiment Analysis)
Georanker offers a variety of tools, but the Local Rank Checker & Tracker Tool is a powerful way to keep an eye on local traffic.

While you are able to use this tool for free, there are daily limits and you won’t be able to create white-labeled reports or access additional features.

Why we like it: Although we’re mentioning their local SEO tool specifically, they offer plenty of other SEO products as well as API and data mining capabilities.

Pricing: You can choose from three different plans, but keep in mind that data mining and API features will be a separate cost:

Pro: $99 per month
Agencies: $249 per month
Enterprises: $490 per month
Yext is best known for its Location Listing services, though it also provides Reputation Management and Site Search Tools.

Local listings allow you to manage your business information across over 200 search platforms across the world. This means you only need to update hours, menus, and other related information once and that information will be updated everywhere.

Image credit: Yext
Why we like it: In addition to managing your listings, you can also use track SEO metrics like search impressions, clicks, and conversions to find out how much business you’re getting directly from your listings.

Pricing: You can contact Yext to get specific pricing for enterprise packages. If you just need to pay by individual listing, here’s what you can expect:

Emerging Starter Package: $4 per week or $199 annually
Essential Plus Package: $9 per week or $449 annually
Complete Standard Package: $10 per week or $499 annually
Premium Advanced Package: $19 per week or $999 annually
Other SEO Tools
If you sell products on Amazon, Sellzone will help you find the right search terms to use, audit your product pages, and test whether or not any changes to your listing make an impact.

Why we like it: Because the Amazon market is so saturated, it’s helpful to know how you’re doing within your industry. Plus, the ability to test out changes allows you to experiment purposefully instead of guessing what would work best.

Pricing: The free plan includes a comprehensive product research tool, unlimited listing split tests, and listing checks for Amazon requirements. For more capabilities, and even a personal account manager on the Pro plan, you can opt for a paid plan:

Growth: $50 per month
Pro: $85 per month
Prowly is a media relations and PR software that allows you to find relevant media contacts, create and send press releases, manage your contacts, and more.

Why we like it: Prowly cuts down manual PR work and allows you to manage your campaigns within one platform.

Their press release capabilities are particularly useful, as you can create visual (and interactive) press releases, generate a target audience, and email your press releases directly through Prowly.

Pricing: There are two plans available for Prowly users:

Essential (for small businesses and freelancers): $189 per month
Professional (for PR agencies and in-house PR teams): $259 per month
Content Marketplace
Content Marketplace is your go-to source for content on-demand. You can order articles, infographics, website copy, newsletters, press releases, ebooks, and more.

Content Marketplace
Why we like it: There’s no need to have a subscription to access Content Marketplace, but opting for a Premium plan provides a 10% discount on content orders, unlimited content revisions, one express order per month, and more.

Pricing: With a free subscription, you won’t have recurring fees; you’ll pay for each asset you order.

If you do choose a Premium subscription, you’ll pay $33 per month if you pay annually or $40 per month if you pay monthly.

This AI tool breaks down your site’s content into conversion journey stages, provides ideas for improving your strategy, and finds out which pages are the most impactful.


Let us know your thoughts in the comment section below.

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