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The Ultimate List of the 54 Best SEO Tools (Free & Paid)
Kelly Lyons

Dec 02, 2021
24 min read
The best free and paid SEO tools
TABLE OF CONTENTS
Free Keyword Research Tools
Free On-Page SEO Tools
Free Tracking, Analytics, and Reporting Tools
Free Local SEO Tools
Free Link Building Tools
Google Tools
Other Free SEO Tools
Paid SEO Tools
Tracking, Analytics, and Reporting Tools
On-Page SEO Tools
Keyword Research Tools
Link Building Tools
Local SEO Tools
Other SEO Tools
Final Thoughts
Here are the absolute best free and paid SEO tools available, broken down into categories so you can find exactly what you need.

From link building to local SEO, keyword research, and more.

Check out the full list of our favorite 54 SEO tools below.

Free Keyword Research Tools
AnswerThePublic
AnswerThePublic is a fan-favorite SEO tool that uses Google’s autocomplete data to find out what users are actually asking.

Once you input your search, you can view results as a mind map or as a list. You can also export data to a CSV file.

AnswerThePublic tool
Image credit: AnswerThePublic
Why we like it: AnswerThePublic organizes results based on question words, making it easy to perform topic research.

AlsoAsked
AlsoAsked leverages People Also Ask data to provide and organize information based on your search. You can research directly on the site or export your findings to a CSV file or a graph.

As of writing, AlsoAsked is in Beta period, so users have free access to the “Bulk” account that includes 1,000 searchers per month. Once the Beta period is over, the free version will offer 10 searches per month.

AlsoAsked tool
Image credit: AlsoAsked
Why we like it: While this tool is useful for keyword research in general, it also provides a great way to organize an outline for individual pieces of content by showing you related topics to your search.

QuestionDB
Input a broad keyword, and QuestionDB will come back with related topics as well as specific questions users ask.

QuestionDB tool
Why we like it: QuestionDB is another useful topic generator. We especially like that it offers related topics mentioned in questions; you can find related keywords or popular topics you may have missed otherwise.

Search Response
Search Response uses People Also Ask data to provide popular questions people are actually asking online. Input a keyword or phrase, and it delivers PAA questions based on popularity as well as groups topics similar to the Keyword Magic Tool.

Search Response tool
Why we like it: In addition to the People Also Ask tool, Search Response offers a tool called “People Also Search For” that shows what people look for next if they bounce off a page from their initial search.

SEO Keywords Spelling Checker
Using the Google Suggest feature, this keyword research tool checks if the keyword you entered is written in the way people search for it. If it’s not, you can tweak your keyword to match the more popular phrasing.

SEO Keywords Spelling Checker
Why we like it: Because these suggestions come from Google, they reflect what’s trending in real-time. This is a quick way to ensure you’re taking trending topics into consideration.

Free On-Page SEO Tools
SEOquake
SEOquake is a free browser extension that lets users conduct on page SEO audits, examine internal and external links, check for broken links, and more without leaving their browsers.

SEOquake extension
Why we like it: The SERP overview tool (pictured above) shows a range of data for each result. You can also click any of the numbers to get a for in-depth report.

Rank Math
Rank Math is a popular WordPress SEO plugin, with more than 300,000 installations to date.

And for good reason — it presents Google Search Console and Google Analytics data right in your WordPress dashboard, provides a Rank Tracker tool, monitors 404 errors, generates Schema Markup, and much more.

Rank Math WordPress extension
Why we like it: The free version provides plenty of great options on its own, but if you do decide you need to upgrade, the annual rates are reasonable (starting at $59).

It can be overwhelming to switch between a number of tools and websites, so it’s a huge bonus that Rank Math is available right from your WordPress dashboard.

Yoast (Free Version)
Yoast is another handy WordPress plugin with both free and paid options. It’s a staple for many SEOs, as it takes care of the majority of technical SEO issues for you.

setting canonical URL in Yoast
Image credit: Yoast
Why we like it: Even if you aren’t a technical SEO whiz, you can use Yoast to ensure that your site meets technical SEO standards. And if you are experienced, it can still save you a lot of time. It also gives tips for optimizing content for readability.

Meta SEO Inspector Chrome Extension
This handy Chrome extension lets you view a page’s on-page SEO signals, including meta, headers, Schema Markup, external links, and more all from a handy dropdown.

Meta SEO Inspector screenshot
Why we like it: This on-page SEO tool is helpful for reviewing your own pages as well as taking a look at your competitors’. Plus, it’s handy to have all this information on one screen with just a simple click.

Free Tracking, Analytics, and Reporting Tools
SplitSignal
Take the guesswork out of SEO testing with easy-to-use SEO A/B testing. You’ll get data to show which of the changes you made are making an impact.

SplitSignal results
Why we like it: It can be difficult to prove the ROI of SEO to your clients, making the data you get from SplitSignal incredibly valuable. You can run these tests on any website platform and won’t even need to deal with complex code or request developer resources.

At the moment, SplitSignal is available via the Pilot Program only. Request a trial today to find out more.

Bing Webmaster Tools
Bing Webmaster Tools is essentially the Bing version of Google Search Console. While Google’s version is more advanced, Bing’s version is helpful if you’re trying to optimize your site for Bing.

Bing Webmaster Tools
Why we like it: In recent years, Bing has made notable improvements to the interface of their Webmaster Tools based on customer feedback.

It also offers a solid keyword research tool. You can filter your results for “related keywords”, “question keywords”, and “newly discovered keywords” to further refine your results.

Semrush Site Audit (Free Version)
Even if you don’t have a paid Semrush account, you can audit up to 100 pages per month with a free account. Auditing your website pages will help you to understand areas in which you can improve for better optimization.

Semrush Site Audit Report
Why we like it: We may be biased, but one of our favorite things about Site Audit is that you can hover over “Learn more” next to each issue or error to learn what you need to do to fix it.

Sloth
Sloth helps you use Cloudflare Workers, along with their extensive network of global data centers, to set 301 and 302 redirects, implement hreflang, conduct A/B testing, modify your robots.txt file, and even collect log files.

Sloth process
Image credit: Sloth
Why we like it: Sloth is especially useful for SEOs working on enterprise sites. You can implement solutions like redirects and hreflang tags without nearly as much effort.

Sloth lets you use Cloudflare Workers to execute JavaScript on the side without impacting the underlying infrastructure, which means you are able to clear any obstacles to get your tasks done.

Hreflang Tag Teting Tool
Google’s John Mueller has previously said that implementing hreflang is one of the most complex parts of SEO; using Merkle’s Hreflang Tags Testing Tool is one way to make it that little bit easier to check for any errors.

Merkle hrelang testing tool
Why we like it: This tool spots problems with hreflang implementation within minutes, and understands the alternate URLs and the targeted region.

Diagnosing such issues can be time-consuming and frustrating, but when you are able to see the annotations presented in a clear format, spotting that one incorrect tag couldn’t be simpler.

Free Local SEO Tools
PlePer Local SEO Tools Chrome Extension
PlePer offers tools and shortcuts for local SEOs. You can get detailed stats regarding any business’s Google listing in Maps, Local Finder, and Knowledge Panel.

PlePer local SEO tool
Why we like it: The Chrome extension format offers a useful way to research your local competitors. If you do decide you’d like to dive a little deeper, PlePer also offers paid options that start at $10 per month in addition to heftier enterprise options.

GMBspy Chrome Extension
This extension lets you view categories set for other businesses. Because these categories can influence what appears in the Knowledge Graph, it’s a good step to take in your competitor research.

GMBSpy local SEO tool
Why we like it: While category information is public, it can be tricky and occasionally time-consuming to sift through HTML in order to find it.

This is a quick way to keep tabs on competitors as well as find optimization opportunities for your own listing.

GMB Everywhere Chrome Extension
This local SEO tool is similar to GMBSpy, but offers more features.

In addition to accessing the information on business categories, you can perform basic audits in addition to audits specific to reviews, Google Posts, and Google Maps.

GMB Everywhere extension
Why we like it: As a free tool, GMB Everywhere provides a wealth of information. Basic audits allow you to access information regarding competitors’ post strategy, post frequency, and post content.

You can compare your strategy to ensure you’re putting enough time and effort into your listing.

Free Link Building Tools
Hunter
With Hunter, you can save hours of outreach by finding professional email addresses related to your business in seconds. If you’re using the free version, you’ll get 25 searches and 50 verifications per month.

Hunter link building tool
Why we like it: Reaching out for backlinks and expert quotes can be time-consuming work. With Hunter, you save a lot of that time for other tasks — even with the free version.

Help a Reporter Out (HARO)
HARO is a handy (and mutually beneficial) tool that lets you respond to specific requests for sources or quotes in various industries.

This helps the reporter get accurate information and can help you get more backlinks and more coverage for your brand.

HARO sends source request emails, broken down by industry, each day. If you believe you are a good source for the request, you can respond. However, it’s ultimately down to the reporter to decide which source or quote to use.

Help a Reporter Out
Why we like it: HARO makes it easy for anyone to get great backlinks without spending much time on the outreach process. Even if you don’t have anyone on your team dedicated to content promotion, you can still get great results with minimal effort.

Streak
This Chrome extension is essentially a CRM built into your Gmail account. You can automatically capture data from contacts and emails, send personalized emails to contact groups, and get notified when people see your messages.

The free version offers all core CRM features, and paid accounts start at $15 per month.

Streak link building tool
Why we like it: Streak is also useful for team collaboration. You can automatically share emails, call logs, and more, as well as access data alongside emails so the entire team has context (as seen in the above image).

Google Tools
Google Analytics
Google Analytics is a popular free tool that provides in-depth data about your website. Even if you rely on paid SEO tools, using GA is essential for analyzing site traffic over time.

It can also give you valuable insights about your audience, including where they’re located, what kind of device they use, and their demographics.

Google Analytics Organic Traffic
Why we like it: It’s the most cost-effective analytics tool (free!) for businesses of all sizes. Even if you’re an SEO novice, you can easily use Google Analytics to demonstrate success — or failure — with evidence and data.

Google Search Console
Another must-have tool for any SEO is Google Search Console. It allows you to measure your site’s search traffic, find out which keywords your site ranks for, and identify technical errors.

GSC reports common errors, including Index Coverage, Core Web Vitals reports, and Mobile Usability.

img-semblog
Why we like it: There’s no better way to identify and fix issues related to your Google search performance than straight from Google itself. It allows you to see the exact issues that Google sees when it crawls and indexes your site.

You can also:

Test individual URLs to see how Googlebot interprets them
Submit a sitemap
Request the indexation of a URL
Access information like clicks, impressions, CTR, and average positions of keywords
Access Search Analytics for Sheets and the Search Console Data Downloader by Dominic Woodman to enhance GSC capabilities.

Google Business Profile
If you run a business with a physical store, use Google Business Profile (formerly Google My Business) to claim your business listing and appear on Google Maps, in the Knowledge Panel, and in the Local Pack.

Optimizing your Google Business Profile profile is the first step you’ll want to take. Ensure your hours and address are correct, add photos and videos, and respond to all reviews. Doing so will help your business rank locally.

Google My Business Knowledge Panel
Why we like it: It’s possible to gain a significant competitive advantage if you are prepared to put in the time and effort to optimize your Google listing.

Your competitors might treat it as a “set it and forget it” task, which means they will miss out on opportunities to add new posts, keep Q&As up to date, respond to reviews, add photos, and upload offers.

Google Data Studio
Google Data Studio allows users to combine data from different Google tools such as Google Analytics and Google Search Console to create interactive reports.

Google Data Studio screenshot
Why we like it: Data Studio is a great free reporting tool that shows real-time data and historical comparisons.

As stated by Google, “Blending sources can reveal valuable relationships between your data sets. Creating blended charts directly in Data Studio removes the need to manipulate your data in other applications first, saving you time and effort.”

Google PageSpeed Insights
Page speed is both a ranking factor and a user experience concern, so it’s important to stay on top of it. You can use this tool to understand your PageSpeed score as well as learn how to improve it.

Google PageSpeed Insights tool
Why we like it: PageSpeed Insights takes the guesswork out of optimizing the loading time of your site. It even prioritizes issues for you with clear suggestions and estimated time savings.

Google Mobile-Friendly Test
Google has been prioritizing mobile-first indexing for years now, so it’s important to keep your site mobile-friendly. All you need to do is paste a URL, and the tool will come back with specific mobile-usability issues to fix.

Google Mobile-Friendly Test
Why we like it: This user-friendly tool will let you know exactly how your page can improve. Mobile-usability errors include:

Uses incompatible plugins
Viewport not set
Viewport not set to “device-width”
Content wider than screen
Text too small to read
Clickable elements too close together
Google Keyword Planner
Google Keyword Planner is a keyword research tool that helps you choose the right keywords for your ad campaign.

All you need to do is enter a seed keyword (or a specific URL), and you’ll receive keyword ideas in addition to details on average monthly search volume and competition level.

Google Keyword Planner screenshot
Why we like it: While there are certainly more in-depth keyword research tools out there, it’s helpful to know competition level and bid estimates from Google. It’s also a great high-level way to start brainstorming ideas for a campaign.

Google Trends
Unsure where to start with content planning? Google Trends is a handy topic research tool that provides insights on what people are searching and where they’re from.

You can search broad topics, compare two topics, or start by taking a look at recently trending topics.

Google Trends screenshot
Why we like it: Tracking the popularity of a topic relevant to your business can help you stay on top of trends. Or on the flip side, you can avoid spending time and resources creating content about topics that are dwindling in popularity.

Other Free SEO Tools
Semrush Sensor
Sensor is a 100% free tool from Semrush that shows the volatility of the SERPs for specific industries. You can also track SERP feature occurrences and HTTPS usage.

Semrush Sensor
Why we like it: Finding dips in traffic or outliers in data can be stressful and require time-consuming deep dives.

Before all of that, it’s helpful to find out whether the issues you are seeing are industry-wide or unique to your site.

Semrush Social Media Toolkit
Our Social Media Toolkit includes plenty of great social media solutions even if you don’t have a paid account. You can post on various platforms directly from Semrush, schedule posts in advance, track how your social ads are doing, and more.

Here’s what you can expect in terms of limitations for free accounts:

Social Media Ads: Can only add one ad account
Social Media Analytics: No restrictions
Social Media Poster: Can post to 10 profiles max
Social Media Tracker: Can track 50 profiles max
Social Media Poster configuration
Connect to your social profiles and schedule posts within the Social Media Poster.
Why we like it: Posting from various social media accounts on different platforms can be dizzying, so it’s helpful to be able to create and publish your posts all in one place.

With the Social Media Toolkit, you can post to Facebook, LinkedIn, Instagram, Pinterest, Twitter, and Google Business Profile without leaving Semrush.

Schema.org
Founded by Google, Microsoft, Yahoo, and Yandex, this community promotes shared vocabulary for structured data across the internet. You can access documentation for all types of schema.

Event schema
Why we like it: If you need to add a certain type of structured data to your page, all you need to do is look it up and you’ll find all the information you need to implement it.

Inspect Canonical
This extension allows users to check the canonical of a page right from their Chrome browser — no need to sift through the source code again.

After seeing a gap for such a tool, Nick LeRoy decide to create it himself:

Inspect Canonical Chrome extension
Why we like it: This easy-to-use tool has a color-coding system that appears directly on your Chrome browser. The “C” icon will appear either red, amber, or green depending on the page. It also includes a message (as seen above) so you know exactly what you’re working with.

Paid SEO Tools
If you are an SEO by profession, you’ll probably want to invest in some paid SEO tools as well.

But do you really need to pay for SEO tools?

While there are plenty of great free options out there, paid tools typically offer greater capabilities, including solutions for managing a large number of clients.

So while you can certainly maintain your SEO presence without having a large budget to spend on tools, things can get tricky quickly, particularly if you are managing many clients.

Read through our paid SEO tools list to learn more about what we think are some of the most impactful options out there.

Tracking, Analytics, and Reporting Tools
Semrush .Trends
With a paid Semrush subscription, users can add on .Trends, which includes the Market Research and Traffic Analytics tools.

These powerful competitive intelligence tools allow you to analyze competitors and receive a comprehensive overview of a competitor’s online performance respectively.

Semrush Market Explorer
Pictured: Growth Quadrant in Market Explorer
Why we like it: The above Growth Quadrant widget from Market Explorer provides your top competitors and organizes them in four categories:

Game Changers: High growth
Leaders: Fast-growth with a large audience
Niche Players: New or smaller companies
Established Players: Brands with established popularity
It’s easy to focus only on the big players in your industry, but Market Explorer ensures you don’t lose sight of up-and-coming companies.

Pricing: $200 per month (must already have a paid Semrush subscription).

Semrush Agency Growth Kit
If you’re part of a marketing agency, the Agency Growth Kit add-on can help you get more leads, find growth opportunities, and streamline reporting.

In addition to these helpful features, your business can be added to our agency directory, where any user can search for specific services in different industries. Businesses qualify once they complete two Semrush Academy courses and provide their business information.

Semrush Agency Growth Kit
Why we like it: AGK includes the Client Portal, where you can create and while-label reports that your clients can access at any time.

Pricing: You can add Agency Growth Kit to any paid Semrush account for an additional $100 per month.

Advanced Web Ranking
This tool provides rank tracking daily, weekly, and on-demand for desktop, mobile, and local searches. You can populate this data in white-label reports to send to your clients.

Advanced Web Ranking
Why we like it: Advanced Web Ranking offers rank tracking, reporting, and competitor analysis all from the same tool. The variety of plans is also useful for smaller businesses or those without large budgets.

Pricing: You can choose from four different plans. If you pay annually, you’ll save 10%.

Starter (for startups): $49 per month
Pro (for in-house teams): $99 per month
Agency: $199 per month
Enterprise: $499 per month
Nightwatch
Find out how your pages are ranking all the way down to a specific zip code. Additional tools include white-labeled reports, Site Auditor, and the Keyword Discovery feature.

Nightwatch SEO tool
Why we like it: Rank trackers usually use a random Google Data Center, but Nightwatch lets you access any Google Data Center in existence. This will help you see how you fare locally as well as in other markets if applicable.

Pricing: Similar to Advanced Web Ranking, Nightwatch offers multiple packages depending on your budget:

Starter (freelancers and small or medium businesses): $32 per month
Optimize (growing businesses and marketing agencies): $79 per month
Agency (larger agencies and enterprise businesses): $295 per month
On-Page SEO Tools
Semrush On Page SEO Checker
It can be difficult to know where to begin when optimizing a page. On Page SEO checker keeps things organized by providing improvement ideas for specific pages.

On Page SEO Checker
Why we like it: The tool organized ideas into different categories, making it easier to see which areas need the most attention. And if you have a Site Audit set up for your project, you’ll receive technical ideas as well.

Pricing: On Page SEO checker is available for any account, though there are limits:

Free: 10 SEO Idea Units (each keyword in the tool spends 1 unit)
Pro: 500 SEO Idea Units
Guru: 800 SEO Idea Units
Business: 2,000 SEO Idea Units
Yoast
Because Yoast is such a popular tool, we’ve added it twice! Let’s discuss the paid version. In addition to the free features, you can access any Yoast SEO training course, use the readability analysis feature, automatically redirect pages, and more.

Yoast Readability Report
Why we like it: With the readability analysis feature, you can rely on Yoast to tell you how readable your post is. See the above screenshot — if there are any recommended improvements, the tool will mark them with orange or red dots and let you know what the issue is.

Pricing: Yoast Premium is $89/year.

Copyscape
Duplicate content can negatively affect your rankings, so it’s helpful for copywriters or editors to utilize software such as Copyscape that can detect how much of your content shows up verbatim on other parts of the internet.

Copyscape reviews
Why we like it: Duplicate content can be detrimental to your rankings, and Copyscape seeks it out for you with almost no effort.

Pricing: Copyscape will run you three cents per 200 words and an additional cent for every 100 words thereafter.

Semrush SEO Writing Assistant
Our SEO Writing Assistant checks the readability of your writing, gives SEO and keyword suggestions, alerts you of any plagiarism detected, and gauges the tone of voice you’re using.

Semrush SEO Writing Assistant
Why we like it: In addition to using the tool within our website, you can also download plugins for both WordPress and Google Docs.

Pricing: Semrush SEO Writing Assistant is available to those with Guru and Business Semrush subscriptions.

Keyword Research Tools
Semrush Keyword Magic Tool
The powerful Keyword Magic Tool offers access to an extensive database of over 20 billion keywords. It’s safe to say that you’ll be able to conquer keyword research for any industry.

If you are using the free version, you are limited to 10 searches per day, each of which will have 10 results.

Keyword Magic Tool
Why we like it: The Keyword Magic Tool is incredibly comprehensive, offering global keyword research possibilities. Additional perks are as follows:

Automatically groups related keywords into topics
Includes a question-only feature to filter for only keywords that ask questions
Lets you know which SERP features are present for a keyword
Shows intent of keyword (i.e. transactional, navigational, or informational
Pricing: Available with a Guru or Business Semrush account.

Keywords Everywhere
This browser add-on for Chrome or Firefox displays search volume, CPC, AdWords competition level, and historical trend data of keywords.

Keywords Everywhere
Why we like it: In addition to the above-mentioned data, you can also access People Also Ask data. This is a helpful tool if you don’t want to go back and forth between multiple keyword planning tools.

Pricing: Users pay by credit packages. One credit is equivalent to one keyword and credits expire after one year:

100,000 credits: $10
500,000 credits: $50
1 million credits: $100
2 million credits: $200
5 million credits: $500
10 million credits: $1,000
Keywordtool.io
Keywordtool.io generates long-tail keyword suggestions based on the keyword you enter.

Keyword.io is actually a handy free tool; however, the Pro version is useful because it fully supports all Google domains and languages. That’s data from 192 supported countries and 46 languages.

Keywordtool.io
Why we like it:

Keyword Tool.io can be used for YouTube, Bing, Amazon, eBay, Instagram in addition to Google.

There’s also a Keyword Tool API option to help you perform keyword research on a much larger scale.

Pricing: There are three plans to choose from if you want to upgrade from the free account:

Pro Basic: $69 per month
Pro Plus: $79 per month
Pro Business: $159 per month
LongTailPro
It’s important to zero in on the right keywords that will get you useful traffic and actually convert users. LongTailPro helps you do so by finding less competitive, long-tail keywords within your business niche.

LongTailPro keyword research tool
Why we like it: The SERP Analysis Tool allows you to keep tabs on your competitors by tracking up to 200 keywords, conducting a competitive website analysis, and analyzing metrics that help you gauge your chances of surpassing your competitors.

Pricing: If you pay annually, you can get four months of services free:

Starter: $297 annually or $37 per month
Pro: Can $537 annually or $67 per month
Agency: $1177 annually or $147 per month
Link Building Tools
Semrush Backlink Analytics
Using Backlink Analytics, you can check backlinks accurately for almost any website, and use our Authority Score metric to determine the quality of a backlink.

Semrush Backlink Analytics
Why we like it: This is the fastest backlink discovery tool out there, so you’ll be the first to know about how your competitors are doing. You can also use the various reports within the tool to find new backlinks, lost backlinks, and more.

Pricing: Free, Pro, Guru, and Business level accounts all support Backlink Analytics, but you’ll have access to different amounts of requests and results:

Free: 10 results per day and 10 results per report
Pro: 3,000 results per day and 10,000 results per report
Guru: 5,000 results per day and 30,000 results per report
Business: 10,000 results per day and 50,000 results per report
Semrush Link Building Tool
Our Link Building Tool helps you to organize your outreach efforts by collecting a list of opportunities and providing a management interface to run your campaign.

Semrush Link Building Tool
Why we like it: You can filter domain prospects by Authority Score or overall rating to ensure the sites you’re reaching out to are high-quality.

You can also see the “source of prospect” for each domain suggestion, i.e. which relevant keywords triggered the result.

Pricing: You can access the Link Building Tool via any Semrush account, including a free account. Here are the limits:

Free account: Can import up to 100 domains
Paid accounts: Can import up to 10,000 domains
JustReachOut
JustReachOut provides a way to build backlinks and get recognition without a big PR budget. Build a list of journalists and influencers relevant to your business, write a pitch email based on one of their templates, and view the analytics of your open rate once people receive your email.

JustReachOut link building tool
Why we like it: This link building tool provides an organized way to use data from your campaigns to inform future strategies. It also shaves time off the often lengthy process of outreach.

You’ll even have access to editors who will give you feedback on your pitches and give you tips on strategy.

Pricing: There are three plans to choose from and you can save 20% if you pay annually rather than monthly:

Solo: $79 per month if paid annually or $99 monthly
Simple Outreach: $159 per month if paid annually or $199 monthly
Advanced Outreach: $319 per month if paid annually or $399 monthly
PitchBox
Pitchbox is an influencer outreach and content marketing platform. You can quickly find bloggers, publishers, and influencers based on keyword research.

PitchBox outreach tool
Why we like it: They have integrations with many SEO providers, including Semrush, making it easy to access data without leaving the site.

It also sends automatic follow-ups to those who don’t reach out so you don’t have to do it manually

Pricing: You can choose from four established plans or contact PitchBox about custom options:

Basic: $195 per month
Small Business: $295 per month
SEO Agency: $395 per month
Enterprise: From $1500 per month
Local SEO Tools
Semrush Listing Management
Our simple solution for Local SEO — created in collaboration with Yext — takes the manual effort out of distributing your business data to authoritative directories.

Semrush Listing Management Tool
Why we like it: The Listing Management tool also improves your data voice search reach, automatically distributing the information to Google, Bing, Apple, and Amazon Alexa.

Pricing: You can choose between a Basic Location and a Premium Location:

Basic Location: $20 per month
Premium Location: $40 per month (includes a local heatmap, the ability to respond to Facebook and Google Business Profile reviews through the tool, and a review for Sentiment Analysis)
Georanker
Georanker offers a variety of tools, but the Local Rank Checker & Tracker Tool is a powerful way to keep an eye on local traffic.

While you are able to use this tool for free, there are daily limits and you won’t be able to create white-labeled reports or access additional features.

Georanker
Why we like it: Although we’re mentioning their local SEO tool specifically, they offer plenty of other SEO products as well as API and data mining capabilities.

Pricing: You can choose from three different plans, but keep in mind that data mining and API features will be a separate cost:

Pro: $99 per month
Agencies: $249 per month
Enterprises: $490 per month
Yext
Yext is best known for its Location Listing services, though it also provides Reputation Management and Site Search Tools.

Local listings allow you to manage your business information across over 200 search platforms across the world. This means you only need to update hours, menus, and other related information once and that information will be updated everywhere.

Yext
Image credit: Yext
Why we like it: In addition to managing your listings, you can also use track SEO metrics like search impressions, clicks, and conversions to find out how much business you’re getting directly from your listings.

Pricing: You can contact Yext to get specific pricing for enterprise packages. If you just need to pay by individual listing, here’s what you can expect:

Emerging Starter Package: $4 per week or $199 annually
Essential Plus Package: $9 per week or $449 annually
Complete Standard Package: $10 per week or $499 annually
Premium Advanced Package: $19 per week or $999 annually
Other SEO Tools
Sellzone
If you sell products on Amazon, Sellzone will help you find the right search terms to use, audit your product pages, and test whether or not any changes to your listing make an impact.

Sellzone
Why we like it: Because the Amazon market is so saturated, it’s helpful to know how you’re doing within your industry. Plus, the ability to test out changes allows you to experiment purposefully instead of guessing what would work best.

Pricing: The free plan includes a comprehensive product research tool, unlimited listing split tests, and listing checks for Amazon requirements. For more capabilities, and even a personal account manager on the Pro plan, you can opt for a paid plan:

Growth: $50 per month
Pro: $85 per month
Prowly
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WPBEGINNER»BLOG»SHOWCASE»14 BEST WORDPRESS SEO PLUGINS AND TOOLS THAT YOU SHOULD USE

14 Best WordPress SEO Plugins and Tools That You Should Use
Last updated on March 4th, 2022 by Editorial Staff | Reader Disclosure

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Often we’re asked about what are the best WordPress SEO plugins and tools that we recommend.

That’s because search engines are a major source of traffic for most websites on the internet. Optimizing your website for search engines can help you rank higher in search results and significantly grow your business.

In this article, we will share the best WordPress SEO plugins and tools that you should use. Some of these tools offer similar functionalities, so we will also highlight which ones are the best for specific use-cases.

Best WordPress SEO plugins and tools
Things You Must Know About WordPress SEO Plugins & Tools
When reading SEO tips or searching for “best free WordPress SEO plugins”, you will come across articles that feature several dozen tools.

This can be quite overwhelming for beginners and non-techy users.

The truth is that you don’t need dozens of top SEO tools to get higher search rankings.

While most blog posts (including ours) will share the top most popular SEO plugins, it is extremely important for you to understand the use-cases of each tool.

For example, you never want to use more than one WordPress SEO plugin on your website. We will mention All in One SEO, Yoast SEO, SEOPress, and Rank Math. You need to pick only one to avoid plugin conflict.

We’ll mention SEMRush, Ahrefs, and few other powerful tools, but you don’t need them all when you’re first starting out since they have a similar feature set. We will share what tools we use in our business, and which features are the best among each tool.

With that said, let’s take a look at our expert pick of the best WordPress SEO plugins and tools.

1. All in One SEO for WordPress (AIOSEO)
   All in One SEO for WordPress (AIOSEO)
   All in One SEO for WordPress (AIOSEO) is the best WordPress SEO plugin on the market. Used by over 3+ million users, it is the most comprehensive SEO toolkit that helps you improve search rankings without learning any complicated SEO jargon.

It comes with the easiest setup wizard that automatically helps you choose the best SEO settings for your business. AIOSEO shows you TruSEO on-page analysis with an actionable checklist to optimize your posts and pages.

The on-page SEO checklist includes a smart meta tag generator where you can use dynamic values (current year, month, day, custom fields, author info, and much more) in your SEO title and descriptions. This means you don’t need to update a post just to change SEO titles.

All in One SEO (AIOSEO) dynamic meta title and description
AIOSEO also comes with Rich snippet schema markup, smart XML sitemaps (with advanced controls), SEO health check, and other useful features to grow your search engine visibility.

There is a built-in social media integration to add Open Graph metadata as well. This means you can choose which image or thumbnail you want to show when your pages are shared on social media websites like Facebook, Twitter, Pinterest, etc.

All in One SEO for WordPress (AIOSEO) social media profiles
AIOSEO also comes with built-in WooCommerce SEO tools for eCommerce sites. This include features like dynamic optimizations, individual product page optimizations, product image SEO, and other handy features to bring more organic traffic to your online store.

For more SEO savvy users, it includes full control of RSS feeds, Robots.txt editor, local SEO, Google News sitemaps, video SEO, advanced redirect manager, 404 tracking, IndexNow integration, and more.

For business owners, it comes with SEO user roles, so you can manage access to important SEO features without handing over control of your website.

Update: Recently AIOSEO added a Link Assistant which is a game-changer for internal linking. It helps identify link opportunities and help you bulk-add internal links with just a few clicks.

Overall, All in One SEO (AIOSEO) is the most beginner-friendly and comprehensive WordPress SEO plugin on the market. It eliminates the need to install multiple plugins to do things on your website and works perfectly for all types of businesses, eCommerce, blogs, news, and other websites.

2. SEMRush
   SEMRush
   SEMRush is the best overall SEO tool on the market. Used by professional SEO experts, marketers, bloggers, and businesses of all sizes, it provides a comprehensive set of tools to grow your traffic.

You can use it to find organic keywords and search terms that you can easily rank for. It also allows you to do competitive research and see which keywords your competitors rank for, and how you can beat them.

SEMRush SEO Writing Assistant tool helps you improve your website content to beat the top 10 results for your focus keyword. It integrates with WordPress, and this will help you write more SEO friendly content.

To learn more, see our complete guide on how to do keyword research for your website.

We use SEMRush for our websites because of their competitive intelligence and SEO rank tracker features.

3. Google Search Console
   Google Search Console
   Google Search Console is a free tool offered by Google to help website owners monitor and maintain their site’s presence in Google search results.

It alerts you when Google is unable to crawl and index pages on your website. You also get helpful tips on how to fix those crawl errors.

Most importantly, it shows which keywords your website is ranking for, anchor texts, average position, impressions, and more. You can use this data to find keywords where you can easily rank higher by simply optimizing your content. You can also use this keyword data to come up with new blog post ideas.

For more details, see our comprehensive Google Search Console guide for beginners.

Tip: You can use MonsterInsights to track your keyword rankings inside WordPress admin area using Google Seach Console data.

MonsterInsights, another tool we’ll mention later, helps you bring the Search Console reports right inside your WordPress dashboard for easy access.

4. Yoast SEO
   Yoast SEO
   Yoast SEO is a popular WordPress SEO plugin that allows you to optimize your WordPress website for search engines.

It lets you easily add SEO titles and descriptions to all posts and pages on your website. You can also use it to add Open Graph metadata and social media images to your articles.

Yoast SEO automatically generates an XML sitemap for all your website content which makes it easier for search engines to crawl your website. It also helps you easily import your SEO data if you have been using another SEO plugin.

For more details, see our complete guide on how to install and setup Yoast SEO plugin in WordPress.

5. Google Keyword Planner
   Google Keyword Planner
   Google Keyword Planner tool helps you generate your own keyword ideas from Google itself.

No one on the planet has more insights into what people are searching for than the search giant Google. This free tool is offered to Google’s advertisers for free and anyone can use it. Its main purpose is to show advertisers the keywords they can bid on for their advertising campaigns.

It also helps advertisers choose the right keywords by showing them an estimate of search volume, number of results, and difficulty level.

As a content marketer or blogger, you can use this data to find keywords with high search volume, high advertiser interest, and more importantly keywords where you can easily outrank all other sites.

Bonus: See these 103 Blog Post Ideas that your Readers will Love (Cheat Sheet).

6. Ahrefs
   Ahrefs
   Ahrefs is an all-in-one SEO tool for marketers, bloggers, and businesses. It is a popular alternative to SEMRush and offers a lot of similar tools and features.

It allows you to do keyword research, competition analysis, backlink research, monitor keyword rankings, and more.

It also offers a detailed content analysis tool that helps you improve content while targeting specific keywords.

While there’s a huge feature overlap, what Ahrefs does really well is backlink analysis. We can use it to see which sites are linking to multiple competitors, but not us. This helps us get more backlinks and build more partnerships.

They also help us identify which content multiple of our competitors are ranking for that we aren’t, so we can create content on those subjects to get more exposure.

Last but not least, Ahrefs helps us better identify duplicate content and keyword cannibalization which helps us merge and upgrade the right content to boost our rankings.

For the reasons above, we pay for both SEMRush and Ahrefs because they’re both good for specific use-cases.

7. SEOPress
   SEOPress
   SEOPress is another simple yet powerful WordPress SEO plugin. It includes all the features you would expect from an SEO plugin like meta title, description, open graph support, image and content XML sitemaps, redirects, and more.

It comes with a straightforward setup for beginners and advanced controls for more experienced users. It is comparable to other top WordPress SEO plugins on the market in terms of features and options.

The paid version of the plugin is cheaper than some other premium WordPress SEO plugins on the market.

Note: SEOPress is a WordPress SEO plugin. Remember, you only need one WordPress SEO plugin on your site.

8. Rank Math
   Rank Math
   Rank Math is a fast-growing user-friendly WordPress SEO plugin that allows you to optimize your website for search engines and social media. It comes with a setup wizard and allows you to import data from other SEO plugins during the setup.

You can use it to easily add meta title, description, and Open Graph metadata to your blog posts. The plugin also allows you to generate an XML sitemap, connect Google Search Console, and control access to plugin features based on user roles.

Note: Rank Math is an AIOSEO alternative. Remember, you only need one WordPress SEO plugin on your site.

9. Schema Pro
   Schema Pro
   Schema Pro allows you to add rich snippets to your website which makes it stand out in search results.

Rich Snippets allow you to make your website stand out in search results by showing star ratings below a review, prices below a product, image or video next to the description, and so on.

Top WordPress SEO plugins, like All in One SEO (AIOSEO) already add structured rich snippets data to your website. However, if you need more schema types or want to extend the functionality of your existing WordPress SEO plugin then Schema Pro is the way to go.

Schema Pro also allows you to use it alongside your existing WordPress SEO plugin by mapping the plugin data to Schema Pro fields.

10. KeywordTool.io
    Keyword Tool
    KeywordTool.io is one of the best free keyword research tools available right now. It allows you to simply generate keyword ideas by typing in a keyword. These keyword suggestions are gathered from Google’s autosuggest feature. It also shows you keyword suggestions from Bing, YouTube, Amazon, and more.

These keyword suggestions are a treasure of information. You can also get search volume, cost per click, and other data for each keyword by upgrading to their paid plan.

11. Redirection
    Redirection
    Redirection helps you set up SEO friendly redirects in WordPress. It is one of the most handy WordPress plugins that helps you easily fix 404 errors in WordPress by setting up redirects.

Broken links can affect your site’s SEO and create a bad experience for your users. If you have been running a blog for some time, then you should check your site from time to time for broken links and fix them.

There are multiple ways to easily find broken links in WordPress. Once you find a broken link, you may need to fix it by pointing users to the correct link or removing the incorrect link.

For more details, see our step by step guide on how to find and fix broken links in WordPress.

12. SEOquake
    SEOquake
    SEOQuake is a useful SEO tool for website owners. It is available as a browser add-on for Google Chrome, Mozilla Firefox, Opera, and Safari web browsers.

It provides SEO related information for any website. This data includes page health, age, last updated, Alexa rank, and many other parameters. It is one of the most downloaded browser addons by SEO professionals.

Apart from that, the SEOquake toolbar can show you all the same data search results when you type in a keyword. This information can be extremely useful if you are gauging competition for different keywords. You can even download search results in CSV format and prepare your own excel sheets of search data.

Alternative: Ahrefs SEO Toolbar

Bonus Plugins for WordPress Website Owners
These tools give you the additional advantage when optimizing your website for SEO. They do not advertise themselves as SEO tools but they are essential for every website and play a significant role in your website’s search performance.

13. WP Rocket
    WP-Rocket
    Site speed is a major factor in search rankings. That’s why you need to monitor your website speed & performance to make sure it’s not affecting your SEO.

The easiest way to boost your website speed is by enabling caching. WP Rocket is the best WordPress caching plugin on the market, which allows you to set up caching without diving into any technical stuff.

Alternative: WP Super Cache

14. MonsterInsights
    MonsterInsights
    Many beginners rely on their best guess to make their marketing decisions. You don’t need to do that when you can easily get the insights you need to improve your website’s SEO strategy.

MonsterInsights is the best Google Analytics plugin for WordPress. It allows you to easily install Google Analytics in WordPress and shows human-readable reports inside your WordPress dashboard.

It tells you where your users are coming from, your top content, what users do on your website, and more. It also allows you to track your eCommerce SEO by seeing which products are popular and where you are losing customers.

Bonus tip: See what other marketing data you must track on your website to grow your business.

Other Powerful Growth Tools:

Aside from the above plugins, we also recommend the following tools to increase your traffic and conversions from SEO visitors:

PushEngage – connect and engage with SEO visitors after they leave your website with web push notifications.
OptinMonster – convert abandoning visitors into email subscribers & customers.
Constant Contact – stay in touch with SEO visitors through email marketing.
WPForms – get more leads from your SEO traffic with #1 WordPress form builder.
SeedProd – create SEO friendly custom landing pages with drag & drop WordPress page builder (no coding needed).
We hope this article helped you find the best WordPress SEO plugins and tools for your website. You may also want to see our proven tips to easily increase your website traffic, and our comparison of best chatbot software to boost conversions.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

Conclusion

Let us know your thoughts in the comment section below.

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