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Amazon Advertising Tools
Amazon advertising is a very important part of your Amazon business strategy. There are currently 2.2 million active sellers on the site and 280,000 new sellers joining Amazon each quarter (this year alone!); that’s a lot of competition out there vying for the attention of customers. You can’t rely on just keywords to bring traffic to your listings – you need an effective advertising system. To help you reach potential buyers, this article explains the best Amazon PPC management tools available today.
Despite the huge range of products that Amazon has to sell, it must overcome some challenges. For example, sometimes customers absolutely have to have something right now. For example, when you’re trying to get a new pair of boots, sometimes it’s not possible to wait 30 days for them to be shipped from the manufacturer. That’s where eCommerce on Amazon comes in.
On Amazon you can purchase the same high-quality boots at least twice as fast as you would get them from the manufacturer. You’ll enjoy the comfort and convenience of having your boots directly from Amazon, but with much better customer service. The best part about eCommerce on Amazon is that you can be sure you’ll always get exactly what you want, since so many people trust the leading retailer on Earth to deliver exactly what they want when they want it.
Amazon is the Internet’s leading web-based retailer of consumer goods and services. Today, it is the world’s largest online retailer and one of the most visited websites in the world. Along with its retail store, Amazon has developed a marketplace that allows consumers to buy or sell goods and services through third-party vendors that operate on Amazon’s behalf.
Frustration. Anxiety. Rage. Whether you’re a seller just starting out or already making enough to get by, Amazon can drive you absolutely insane. Providing an endless number of options, a lack of direction, and bad grammar make it difficult for beginners to navigate technical jargon and confusing procedures. Even for experienced sellers, the vast quantity of products and services, sometimes overwhelming choice can leave you unable to select the right one. Anyone who has ever published a product on Amazon knows that there are no shortcuts to success here.
Amazon’s jargon is a language to speak and a jungle to navigate. As a seller, you’ll need to be familiar with purchasing and selling process, know how to manage inventory flow, keep records of the products you sell, make sure the right payment processing options are chosen (unit with shipping cost splitting or merchandise unit) and the list continues.
If you find yourself racking your brains over mechanics before doing something as simple as choosing a color for your product images or breaking up multi-product listings into its own listing, it will definitely be embarrassing at some point when some potential customer comes over that you don’t know what she’s talking about.
But if you’re not careful, Amazon can also be super stressful. Now it may seem like all of this hard work isn’t flying anywhere by making just one sale, but in-fact, we believe anyone can – at least once. It takes time and effort but the secret is in selling multiple lower-priced items on Amazon for different audiences: buyers shopping by price versus buyers searching for price. When pricing items in this manner it allows you to leverage other sales on Amazon and earn higher margins due to less competition.
Three Options for Managing Campaigns with Amazon Ads
The Amazon Ads API, bulk operations (using a spreadsheet-based application called bulksheets), and the advertising interface are the three ways advertisers may manage campaigns with Amazon Ads. You can utilize any one of the three options, or a combination of them, to come up with a solution that meets your needs.
|Amazon Ads API
|A way to automate, scale, and optimize advertising operationsIntegration with third-party applicationsAccess to seller and vendor profiles
|Dedicated developer resources (or integration with a third-party partner)Approval for API integrationAn active Amazon Ads account
|Agencies and integrators managing multiple advertisersAdvertisers who want to scale, automate, and customize operations
|Campaign management via bulksheets, without needing to use the Amazon API or advertising consoleAbility to create and edit hundreds of campaigns in bulk, including updating campaign namesAbility to download campaign performance metrics for analysisOption to manage campaigns offline, via spreadsheet
|Some proficiency with spreadsheet applicationsIdeally, a good understanding of how to create campaigns using the Amazon advertising consoleAn active Amazon Ads account
|Agencies and e-commerce specialists managing medium-scale operationsAdvertisers using the console who want to increase the scale of their campaigns, but do not have developer resources
|Visual UI to create and manage campaigns, with no technical resources requiredHelpful tips and guidance built into the campaign creation workflowA way for advertisers to learn about key terminology and basic campaign management
|An active Amazon Ads account
|Advertisers who manage small numbers of campaigns at a given timeFine-tuning creative elements for adsAdvertisers who want features not available via API or Bulksheets, such as previewing landing pages for Sponsored Brands campaigns
Amazon PPC Optimization Tool
A great Amazon PPC software can greatly enhance your results, whether you’re a PPC newbie or seasoned expert. Here are four of our favorite software solutions.
So, if you’re selling products online, chances are your store is probably integrated with Amazon. And, if your products sell via Amazon FBA (Fulfillment By Amazon), then you know firsthand how important it is to leverage the platform’s advertising tools. Better known as Amazon PPC management software, these tools are essential for making sure you generate maximum revenue from the sales you make on Amazon.
1. Helium 10
Helium 10 is an all-in-one platform with a multitude of tools to help Amazon sellers. They have tools for every step of the seller journey, from finding profitable products to sell to supercharging your conversions.
One of Helium 10’s tools is Adtomic, their AI-powered Amazon advertising platform designed to maximize ROI and minimize wasted time. Adtomic gives you clear visibility into your PPC data and includes high-level organic markers like Total Advertising Cost of Sales (TACoS). It includes advanced optimization automation capabilities and the flexibility to make individual performance decisions based on crystal-clear analytics.
Adtomic delivers precise keyword bidding suggestions to take the guesswork and legwork out of optimization. Source, sort, and view new potential keywords or negative targets in seconds.
Adtomic features three different campaign templates catering to your goals and your PPC experience level.
SellerApp connects your marketing, sales, and operations for your Amazon business into a single platform, ensuring growth and success. One important tool is SellerApp’s PPC Analyzer.
SellerApp’s Amazon PPC Optimization Tool helps you simplify and optimize your Amazon PPC. It features next-generation machine learning tools designed to maximize your Amazon advertising profits. Their platform is designed to ensure long-term profitability by giving you granular and seamless control over every aspect of your advertising campaigns. This includes Amazon ads automation, negative keyword optimization, one-click keyword harvesting, and advanced analytics.
Zon. Tools provides enterprise management and automation software for Amazon PPC. It automates Amazon Sponsored Products best practices and allows you to manage your campaigns. Their smart engines are flexible and can adapt to any Amazon Advertising strategy or goal.
They include a range of proprietary algorithmic engines. These include Auto-Mate 3.0, KeyWord Miner, Target Miner, Bid Gambler, Term-Inator, ASIN-Ator, KeyWord Guardian, KeyWord Recycler, and Bid Nailer.
Teikametrics has an AI-powered platform they call Flywheel that you can use to optimize and grow your eCommerce business on Amazon and Walmart.com. You can use it to build, optimize, and analyze your Amazon advertising.
Start with your business goals at a product level, and Flywheel will automatically create ad groups and campaigns targeted to the right audiences. Create campaigns by product goal for product launches, sales growth, profitability, and more. Target buyers by keywords to attract new customers and beat the competition.
It uses algorithmic keyword bidding. Teikametrics’ self-learning models leverage your product margins, lifecycle stage, conversion rates, sales, and price changes to formulate keyword bids aligned with your goals.
They are about to upgrade their platform to Flywheel 2.0.
Sellics is primarily advertising software for Amazon. The software is designed to put you back into the driver’s seat and help you focus on growing your business. Their optimization strategies are tailored to your specific advertising goals, whether it be to maximize your revenue, optimize your ACoS, or a dual strategy to achieve both.
You can choose to focus on one of two tracks: “Best-Practice” strategies for simple and fast, with maximum time savings, or have all the flexibility and control to customize everything exactly to your needs with the “Do It Yourself” focus.
Entourage provides software to build profitable brands on Amazon by maximizing ad revenue, slashing ACoS, and improving profit margins. One of their tools is PPC Entourage. You can use this to easily optimize and expand your Amazon ads without the need for complex spreadsheets.
You can use as much (or as little) automation as you’d like to control bid price, remove search terms that are wasting your ad spend, and more. Use the bulk optimizer to optimize all of your campaigns in minutes, not hours. Locate untapped search terms that Amazon customers are using right now to purchase products like yours.
The platform harvests these sales-generating search terms and turns them into keywords that you apply to your campaigns. Each campaign dashboard allows you to easily see the products, targets, search terms, and ASINs underperforming based on your ACoS targets.
7. PPC SCOPE
PPC SCOPE is an optimization process you can apply to reliably launch successful campaigns time and time again. Sellers and PPC management agencies from around the world use PPC SCOPE.
PPC SCOPE is equipped with preset optimization filters you can use to improve your campaigns. It alerts you to poorly performing ads and offers, so you can act quickly to save money.
View all of your important performance metrics from one simple dashboard and easily identify which campaigns, ad groups, and keywords drive your success. Unlike Amazon’s Campaign Manager, your data history grows with you the longer you use PPC SCOPE. Harness the power of your data, and take the guesswork out of campaign optimization.
Your PPC SCOPE membership includes self-service PPC tools and dashboards for both Sponsored Product Ads and Sponsored Brand Ads. It has compatibility with seven Amazon marketplaces.
8. Ad Badger
Ad Badger includes a powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. Their Amazon PPC Software Tool ensures that you always have the right bid, no matter what is happening in the market. Their platform allows you to manage keywords, bids and campaigns better with the right strategy. No previous PPC knowledge is necessary.
Their tools include an account navigator tool, bid optimizer tool, negative keyword finder, negative keyword automation, and a positive keyword finder. Ad Badger’s Amazon PPC Software Tool ensures that you always have the right bid, no matter what is happening in the market.
Perpetua offers eCommerce advertising optimization and intelligence software to profitably scale growth on Amazon, Instacart, and other marketplaces. It is a single platform to accelerate your growth.
Save time and money with automated campaign creation, execution, and optimization. Input your strategic objectives (growth, profitability, brand defense, awareness), and rely on Perpetua’s ad engine to execute tactically. Perpetua’s customizable, AI-powered smart recommendations and contextual, conversion-based bidding algorithms are designed to maximize the efficiency of your ad spend.
With Downstream, you will find your Amazon advertising and eCommerce data, all in one place. Its AI-powered automation works 24/7 to hit your targets, making your ad budget more intelligent and competitive. Downstream’s channel insights and customizable dashboards turn raw data into knowledge so you can feel confident in your channel strategy and spend your time where it counts.
Shelf Intelligence lets you track your positioning in the market, gain insight into the competitive landscape, and see trends in search activity. Downstream’s recommendation engine serves up intelligent campaign adjustments to maximize your channel efforts.
RevenueWize offers Amazon Campaign Manager for PPC Optimization. It helps you easily manage PPC on Amazon, reduce ACoS and increase sales.
Their Ads Management Tool uses AI-based algorithms that recommend the optimal bid to achieve your Target ACoS. The algorithms take into account your Target ACOS and history to calculate the optimal bid. You can adopt them one by one or in bulk.
With PPC Analytics for Amazon, you have powerful dashboards that help you understand exactly how every dollar of your Amazon budget is spent. It highlights the areas that require your attention for achieving optimal results.
Sellozo is an Amazon PPC advertising platform to automate and optimize your Amazon PPC advertising for growth. It claims to be the only premium Amazon advertising software that doesn’t charge a percentage of ad sales, just a flat fee.
It uses AI to help Amazon sellers increase sales, lower ACoS, automate campaign optimization, and increase profits.
With Sellozo’s Amazon PPC Ad Automation technology, you can ensure your ads are optimized to perform at their best with experts to back you up. It features bid optimization, keyword discovery, campaign and ad launch automation, negative keyword automation, and more.
With Sellozo’s Campaign Studio feature, you can plan, map, and optimize your next promotional strategy with visually-driven tools designed especially for Amazon sellers. It offers visually based campaign modeling tools, custom, and pre-made campaign templates, algorithm and machine learning-based search term/keyword research tools, and easy keyword management and cross-campaign implementation.
You can use it to automate your PPC campaigns. Create the parameters under which you want your campaign to perform and let Trendle make the changes on your behalf to make sure your campaigns remain profitable.
Trendle helps Amazon sellers of all sizes worldwide to launch and scale their Amazon businesses. It offers a full suite of features to launch, automate and grow your Amazon sales and profits. Its features include reverse ASIN, automatic emails, profitability, automated PPC, review alerts, FBA reimbursements, and much more.
With BidX, you can master Amazon Ads on autopilot. Their web application uses machine-learning algorithms to continuously analyze the performance of your advertisements, making them more profitable through bid and keyword adjustments.
You can use their software to take care of keyword research, campaign creation, campaign optimization, and performance evaluation. You can also evaluate your ad performance with BidX’s experts to achieve the best results possible.
Amazooka offers an all-in-one dashboard so you can manage all your brands and products. It features an autoresponder, product launcher, product and keyword monitor, customer exporter, multiple seller accounts, and automated reporting. It also includes a PPC ad tracker.
Effectively harness the power of Amazon Pay-Per-Click campaigns with Ad Tracker and get real-time stats on your paid ads.
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