Answer The Public Free Seo Tools

Welcome to Answer the Public, a free SEO tool that helps marketers reduce their ad spend by answering questions about their product or service that people are searching for.

Answer the Public was developed by the team at Clearbit, and was inspired by the fact that all of us have questions we want answers to. The first time I asked my husband “Why do you have a beard?”, it came as a surprise when he responded with “Because I’m trying to look like Ron Swanson.”

Now that we’ve been married for over three years, I know this answer is not really true—but it was useful when I was trying to find a new partner! (Spoiler alert: my husband is actually much more like Ron Swanson than he lets on.)

It can be frustrating for marketers when customers don’t understand what they’re selling or why they should buy it. With Answer the Public, you can ask questions directly from your website or landing page and get real-time answers from potential customers who have already typed in those very words into Google search.

Search listening tool for market, customer & content research -  AnswerThePublic

Answer The Public Free Seo Tools

Get instant, raw search insights, direct from the minds of your customers

There are 3 billion Google searches every day, and 20% of those have never been seen before. They’re like a direct line to your customers’ thoughts…

Sometimes that’s ‘How do I remove paper jam’. Other times it’s the wrenching fears and secret hankerings they’d only ever dare share with Google.

search field with the term shorts, with search engine suggestions of relevant searches below

Discover an untapped goldmine of content ideas

AnswerThePublic listens into autocomplete data from search engines like Google then quickly cranks out every useful phrase and question people are asking around your keyword.

It’s a goldmine of consumer insight you can use to create fresh, ultra-useful content, products and services. The kind your customers really want.

search behaviour visualisation wheel from AnswerThePublic of the keyword shorts, and dozens of related searches
speech mark icon

“Google searches are the most important dataset ever collected on the human psyche”

Seth Stephens-Davidowitz, Former Google data scientist and author of the book “Everybody Lies”Angharad Lock profile pic

“AnswerThePublic enables us to get a deeper level of understanding of how people search around topics – revealing questions and queries which you wouldn’t necessarily think of off the top of your head. It’s also super easy to use and digestible.”

Angharad Lock, SEO Executive. Noisy Little MonkeyMohammad Khan profile pic

“When it comes to writing content AnswerThePublic ensures that it’s as optimised and targeted as possible. It’s helping us grow with the organic keywords. We can answer people’s questions as closely as possible, so we’re showing a lot more.”

Mohammad Khan, SEO Executive, Prestige FlowersAnn Handley profile pic

“AnswerThePublic. It’s a fantastic, beautiful way to explore questions and problems that your prospects or customers actually have. (I really like the Prepositions wheel. Try it. You’ll see what I mean.)”

Ann Handley, Digital marketing & content expert,

Every month 20,000+ companies do awesome things with AnswerThePublic

customer logos; Bottle, Precision Marketing Group, First, Noisy Little Monkey, Marketing Profsspeech mark icon

We use AnswerThePublic to add insight, validation, and creativity to our digital PR and content strategies – even pitches and proposals. It uncovers rich, less crowded, and sometimes surprising areas of search demand we wouldn’t otherwise reach. It has increased the search potential of our clients’ website and content through organic search.”

Sarah Evans, Senior Digital Strategist, BOTTLE PR
Bottle PR logo

Sarah Evans profile pic

With your content and our search listening tool, it’s easy to grow your business

Icon of a head surrounded by bubbles

Meet your customers exactly where they are

Create eerily relevant content that strikes a chord and drives more traffic, downloads, views and shares.Icon of a pulse surrounded by bubbles

Keep your finger firmly on the pulse

Get updates when people talk about your keyword in new ways. Monitor trends and compare search behaviour over time.Icon of a gem surrounded by bubbles

Uncover hidden treasures

Discover unexpected insights and hidden niches that boost organic search and give your campaigns a winning edge.Icon of a clock surrounded by bubbles

Stop wasting time on gut-feel and guesswork

Fill your content calendar (fast) and say goodbye to writer’s block with endless content ideas based on meaningful keyword search.Icon of a briefcase surrounded by bubbles

Make solid business decisions: take fewer risks

Get front row seats to what people are Googling — in real time — and use search data to make bold business-building decisions.Icon of a funnel surrounded by bubbles

Streamline your content production

what are the seo tools

The All-In-One SEO Tool

Enter a domain

English / United States
Sign in

Register for FREE and get:

Access to our SEO tool
SEO training & support
Daily rank tracking
Personalized SEO suggestions
Sign in
Neil Patel
I hope you enjoy reading this blog post.
If you want my team to just do your marketing for you, click here.
15 Free SEO Tools to Drive Traffic, Clicks, and Sales
Blog / 15 Free SEO Tools to Drive Traffic, Clicks, and Sales
free SEO Tools you need to be using
Free is awesome. Especially when that “free” whatever is giving you extra traffic, money, rank, reputation, and sales. Thankfully, there are a ton of free SEO tools. The downside is that some of these free tools are junk.

I want to give you a go-to collection of the top free SEO tools. These are intuitive, slick, effective, powerful, and (best of all) they’re absolutely free.

  1. Google Analytics
    If you’re not yet using Google Analytics, I recommend you start as soon as possible. There is no other data source that provides high-quality and detailed information like Google Analytics. In a Google-dominated era, it’s what we have to work with. Most of the other data tools simply piggyback on Google’s data using the API.

You can’t ignore Google Analytics. Virtually all the actionable and important data about site visitors, traffic, etc., comes from this critical source.

More Information
How to Setup Google Analytics (Video)
How to Get Actionable Data from Google Analytics in 10 Minutes

  1. Google Search Console
    If Google Analytics is the air that an online marketer breathes, then Google Search Console (formerly Webmaster Tools) is the food that the online marketer eats.

Consulting with Neil Patel
See How My Agency Can Drive Massive Amounts of Traffic to Your Website

SEO – unlock massive amounts of SEO traffic. See real results.
Content Marketing – our team creates epic content that will get shared, get links, and attract traffic.
Paid Media – effective paid strategies with clear ROI.

The word “webmaster” in the former name is a bit of a misnomer. The tool is for more than webmasters. It’s for SEOs. The very focus of the tool has to do with “search” and “optimization.”

Some of GSC’s best insights come from just glancing at the dashboard. SEOs and marketers need to keep up with the dashboard on a regular basis.

google search console free SEO tools
Google Search Console provides some of the same data as Analytics, but in a simpler and more straightforward way. There’s less tweaking you can do with the numbers, but easier access to them.

search queries free SEO tools
One of the most important datasets is the link data. (Search Traffic → Links to Your Site → More). Staying up to date with toxic backlinks is one of the most essential steps in off-page SEO.

download latest links free SEO tools
If you ever have to deal with the dreaded manual penalty, or are routinely disavowing stubborn spam links, you will become very familiar with Google Search Console.

webmaster tools site messages free SEO tools
Clearly, Google Search Console is indispensable. You need the data, you need the tools, and you need the power. I wish that more SEOs saw the value of the tool and used it more.

More Information
A Beginner’s Guide to Google Search Console (Yoast)
How to Setup Google Search Console (Video)

  1. Ubersuggest
    Ubersugest is an all-in-one SEO tool designed to help you win the game of SEO. A big part of SEO success is knowing what you’re doing, what your competitors are doing, and how to adjust your strategy to take advantage of holes in the market.

Getting started with Ubersugest is as simple as typing a domain or keyword into the search bar.

ubersuggest free SEO tool
From here, you gain instant access to a report for your chosen domain or keyword.

ubersuggest information free SEO tool
For the sake of this post, I want to focus on the keyword search capabilities of Ubersuggest. It’s a great alternative to the Google Keyword Planner tool, which has lost some of its luster over the years.

After running a search for your primary keyword, here’s how you can use Ubersuggest to uncover related keywords to include in your content.

Step #1: Click “Keyword Ideas”
Located in the left sidebar, click “Keyword Ideas” to be taken to a comprehensive report.

ubersuggest free SEO tool keyword research
Step #2: Review the Results
This is where the fun begins. You’re provided a long list of keywords related to your seed keyword.

ubersuggest free SEO tool keyword ideas
There are four columns with corresponding data for each keyword:

Volume: Average number of monthly searches the keyword has on Google.
CPC: Average cost per click for a Google Ad for the keyword.
PD: Estimated competition in paid search (the higher the number, the more competitive).
SD: Estimated competition in organic search (the higher the number, the more competitive).
While this data alone is helpful, I want you to drill down deeper. Let’s keep going.

Step #3: Click on a Keyword
For example, if you want to rank for the keyword phrase “content marketing agency,” click on it to access the following.

ubersuggest free SEO tool keyword overview
Now, there’s no question as to what you need to do to reach the first page of Google. This data allows you to address points such as:

How much traffic you can reasonably expect to receive for each position on page one
The number of backlinks for your page one competitors
The number of social shares for each URL
Use this data to create content that’s 10x better than your competitors.

Step #4: Filter Your Search
After you gain a clear overview of related keywords that align with your company and its goals, turn on the filter feature to narrow your search. Here’s an example.

ubersuggest free SEO tool keyword ideas
You can set additional parameters, but this is where I like to start when searching for long-tail keywords.

You want to uncover keywords with enough search volume to move the needle, without focusing on anything that has an extremely high SEO Difficulty score.

ubersuggest free SEO tool keyword ideas
Even though it cuts out more than 400 keywords, you’re left with 12 that match your exact criteria. “Content marketing examples” is one of the best keywords on the list, despite an average monthly search volume of only 1,000. It has the ability to drive highly targeted traffic to your website, and with an SD of 17, you have a good chance of ranking.

You can do a lot more than keyword research with Ubersuggest, but it’ll definitely help in this department. With this, you have what you need to select keywords that allow you to create killer content that’s destined to rank.

You can also add the free Chrome extension to use Ubersuggest right from the SERPs.

More Information
You can learn more by reading The Guide To Keyword Research.

  1. MozBar
    Knowledge is the name of the game with the MozBar. When you think about it, SEO has a lot to do with knowing the right stuff. The MozBar helps you discover the right stuff at a glance.

The MozBar button sits right up in your browser toolbar — the place where all the action is going on. Click on the MozBar, and you generate an instant report on the website you’re visiting.

page analysis moz bar free seo tool
You can position the MozBar at the top, side, or bottom of your browsing window at all times.

mozbar free SEO tool
The toolbar has three main categories of data — Page Elements, Page Attributes, and Link Data.

Page Elements displays the nuts-and-bolts of on-page SEO. There’s a lot of information accessible at a glance. You can see the various tags — title, description, H1s, etc.

moz bar page analysis free SEO tool
Page attributes shows some below-the-surface onsite optimization features, such as robots, rel=”canonical” and load time. Additionally, you can find out on-page link data.

moz bar free SEO tool page analysis example
The Link Data tab has ranking factors and more information on a site’s links. Complete information is available only with a paid subscription.

mozbar free seo tool link data tab
The MozBar’s true power is available to those who subscribe, and it’s a service worth the money. If you’re still in startup-cash-strapped phase, though, the folks at Moz are kind enough to provide this robust version of their tool at no cost.

More Information
Guide to Mozbar
It is available for Firefox and Chrome, Windows or Mac.
Download it here.

  1. SEOWorkers Analysis Tool
    The Analysis Tool allows you to plug in a website URL — any website, even if it’s not yours — and generate a report.

Free SEO tool SEOworkers
SEOWorkers doesn’t provide anything new, but it does help to save a lot of time in analysis. Also, it provides background information on the data.

The report is quick and detailed.

analyzed page free seo tool
Some of the data, like the HTTP Headers Check is under-the-hood stuff that you wouldn’t normally think to check for.

http headers check free seo tool
Other analyzed features provide helpful icons to show you if you’re doing well, or if you need to pay attention to something:

head elements free seo tool
Here is SEOWorker’s unique feature. They teach you about SEO in addition to showing you the SEO data that matters. Within each analyzed category, the report provides a detailed discussion.

The keyword analysis is comprehensive. It displays head terms (single keywords), and two-, three-, and four word keyphrases (longtail keywords).

single keywords two words free SEO tool
SEOWorkers provides a lot of information, and some of it is different from other SEO and reporting tools. However, it can be information overload.

For the experienced SEO, the discussion in each section is superfluous. For new SEOs who are still learning the tricks of the trade, it could be useful.

More Information
SEO tips from SEOWorkers
Other SEO tools from SEOWorkers

  1. WooRank Website Reviews
    At first glance, WooRank’s Website Review appears to be just another freemium website analyzer. Upon closer, inspection, however, it gives handy insights into some not-so-obvious stuff.

You can analyze any website, and generate a report in seconds.

woorank free SEO tool
WooRank first displays a “Top priorities section. Unfortunately, here’s one of the downsides of the tool. Somehow, it thinks that I have a 404 error, lack a favicon, and don’t have a robots.txt file. All of these are inaccurate.

top priorities for Quicksprout woorank free SEO tool
For example, when I click on “Blog,” in the SEO report section, I receive this message.

We have not found a blog on this site woorank free SEO tools
I’m nonplussed, since content marketing is kind of my middle name, and my website definitely has an active blog.

On to more positive things.

The geodata is insightful, although Analytics provides similar information.

visitors for QuickSprout SEO tools
Social shareability is another helpful section. Few free analysis tools are able to aggregate this much social network data in a single place.

Social characteristics of QuickSprout free seo tools
The most outstanding feature of WooRank that I want to point out is the mobile section. Few free SEO analysis tools provide this level of data and perspective.

Mobile QuickSprout free SEO tools
That being said, Google does offer a free Mobile-Friendly Test.

For its ease, interface, and amount of data, WooRank gets high marks. Unfortunately, not all the data seems to be accurate.

One of its major tools, the mobile optimization overview, can also be viewed using free tools from Google, so it’s not really revolutionary anymore.

More Information
WooRank Extension

  1. Neil Patel SEO Analyzer
    We’ve already covered Ubersuggest, but there’s another tool in there that you need to be aware of — our SEO analyzer. (It used to be a separate tool, which is why I gave it its own number.) It really is a valuable tool — and it’s totally free.

Just plug in your URL, and the tool will spend about 10 minutes crawling your site.

The visual layout is clean and intuitive, providing plenty of crucial information including estimated traffic score, SEO score, and backlinks.

free seo analysis Ubersuggest
It will also tell you if you have any broken or blocked pages.

It will also share in SEO issues, see how your site performs on mobile, and actually give you tips on how to improve your site.

Personal bias aside, I think that my website analyzer provides a very helpful perspective both on your own site, and especially on a side-by-side comparison of your competitors.

  1. ClickFlow
    When it comes to growing your traffic, most marketers default to creating new content, building new backlinks, and so on.

The ClickFlow Content Decay Tool is different—it shows you old pages on your site that are no longer performing well. These outdated posts are great candidates for a content refresh.

First, you’ll want to connect the Content Decay Tool to your Google Search Console.

Once ClickFlow imports your data, you’ll see a report that shows you the pages on your site that have lost the most search traffic over the past 12 months.

clickflow free SEO tool
From there, you can update these posts to win back lost traffic. Simply expand upon your content, add examples to make it more thorough, and cut any outdated references.

If you choose to upgrade to a paid ClickFlow account, you can even measure your content refreshes.

ClickFlow will show you the impact that updates have on your traffic and rankings, on a page-by-page basis.

  1. Anwer The Public
    Answer The Public leverages Google Suggest to find all of the questions people may have related to any industry or keyword.

Just type in a keyword and it will give you a laundry list of questions people are searching for related to that keyword.

answer the public free seo tool
Similar to Ubersuggest, it also shows you comparison and preposition-related keywords.

What I like about the tool is it presents the information in an interesting visual format. It’s also ideal for content ideation. Many of the questions can be used for FAQ sections or headers.

SEO doesn’t just exist on Google. You can also rank higher on Amazon, YouTube, Bing, and tons of other sites.

  1. uses the same concept as Google Suggest, but for a handful of sites like Amazon, Play Store, and YouTube.

free seo tools Keyword io
If you are performing SEO on sites other than Google, you should check out

There are tons of free tools for SEO for Google. However, there are other search engines to consider. is a fantastic tool for your SEO aresenal.

  1. FAQfox
    FAQfox is a neat little tool that finds you questions people want to answered based on any specific site you want information from.

For example, you can type in the word “marking” and as the URL, and it will show you category based questions people are asking on Quora.

free seo tools faq fox
You can do this for Reddit or any other site you want keyword or content ideas from.

Great content should answer users’ questions. This free SEO tool can help you find the questions users are asking so you can address them.

  1. Google SERP Preview Tool
    Have you noticed that some listings on Google get cut off because the title is too long?

A big misconception is Google uses character counts for meta tags. In reality, they count pixels.

Google SERP Tool will tell you how many pixels your meta tags contain and if they will get cut off by Google.

It also shows you a preview of what your web pages will look like on Google.

The preview Google shows in the search results can drastically impact your click through rate. This neat tool lets you see what users see in the SERPs.

  1. Pagespeed Insights
    Speed is everything. The faster your site loads the better you will rank, especially when it comes to Google’s mobile index.

Pagespeed Insights tells you what you need to fix for your site to load fast on any device.

It doesn’t matter if you are optimizing for tablet devices, desktop, or mobile, this tool will tell you what to fix.

This tool is free, easy to use, and provides must-have information to help you speed up your site load time.

  1. SEOptimer
    SEOptimer is a simple tool that gives you a technical overview of your on-page SEO as well as your content.

free seo tools seoptimer
Simply plug in your URL, and the tool provides a free SEO website audit and recommends tasks you can complete to improve your site’s SEO.

Not sure where your SEO is going wrong? This tool breaks down things like page speed as well in addition to showing you how your website loads for both desktop and mobile devices. You can even see social sharing data.

    XML Sitemaps generates a sitemap for you that you can submit to Google Search Console. A sitemap helps search engines crawl your website, but its might feel too technical for small businesses or SEO newbies. This tool makes it super simple.

free seo tool XML sitemaps
Free SEO Tools FAQ
What’s the best free SEO tool?
It depends on what you need! Ubersuggest is ideal for backlinks, keyword research, and competitive research. makes it simple to create XML site maps, and Google Analytics provides tons of information about how users interact with your site.

What tools do I need for SEO?
You’ll want a keyword research tool, such as Ubersuggest, and an overall tool like Google Analytics to track your efforts.

Do I have to pay for SEO tools?
Not at all! There are tons of free SEO tools including Answer the Public, Ubersuggest and Google Analtyics.

What’s the best free SEO tool?
Google’s suite of tools are powerful and free. Google Analytics and Google Search console are must-haves.

Free SEO Tools Conclusion
These free SEO tools will get you started, and a few of them are pretty powerful.

If you’re serious about SEO, you’ll need to pony up the cash to get the right tools. You won’t be able to do thorough SEO work without a paid subscription to something.


Let us know your thoughts in the comment section below.

Check out other publications to gain access to more digital resources if you are just starting out with Flux Resource.
Also contact us today to optimize your business(s)/Brand(s) for Search Engines

Leave a Reply

Flux Resource Help Chat
Send via WhatsApp