Let’s learn about mobile-applications. This blog is for app businesses seeking to prosper in India. It’s designed to give a general view of the landscape on which they operate. The point of this blog is to inform, not sell. If you don’t find the info that you are looking for here, please send me an email, and I will be happy to provide you with what you need.
Table of Contents
Apps For India
Transportation apps
RedBus (4.5)
RedBus is India’s largest online bus ticketing platform which provides you with the most convenient way of booking bus tickets using a mobile app. The app connects bus travellers with a network of over 2500 bus operators across the country while enabling users to locate and navigate to the boarding point with the help of real-time location.
Jugnoo Autos (4.2)
Jugnoo Autos is an Android app which helps users to search for nearby autorickshaws and book it with a single tap.
Zoomcar (4.0)
Zoomcar is a self-drive car rental company which allows users to book a car, self-drive and drop-off the car from where they have picked up.
Ola Cabs (3.8)
Ola Cabs is the biggest online taxi and car aggregator in India today offering services that range from peer-to-peer ridesharing, ride service hailing, taxi and food delivery.
Meru Cabs (3.6)
Meru Cabs is one of the oldest ridesharing companies in India which allows users to book a cab using a number of options including their website, call, bot on Facebook Messenger, Google Maps and through an app.
Other Utilities
Inshorts (4.6)
Inshorts is one of the must-have apps for people who are in a time crunch but still want to keep up with the latest news and updates. The app summarizes the whole story in just 60 words or less.
Paytm (4.5)
Paytm is a widely used e-commerce payment system which also allows users to shop online apart from transferring money, mobile recharge and payments. Paytm is one of the most downloaded Indian apps and has over 350 million users, as of last year.
m-Indicator (4.5)
m-Indicator is a must-have transportation-related mobile app for the residents of Mumbai. The app primarily helps users with information on public transportation in the city of Mumbai and is one of the most downloaded Indian apps right now.
1mg app (4.5)
1mg is one of India’s leading online pharmacy and healthcare apps which allows users to buy medicines, book lab tests and health check-ups. The app also offers health-related articles from experts.
Hike Messenger (4.4)
Hike Messenger, also known as Hike Sticker Chat, is India’s own cross-platform instant messaging app which packs a number of interesting features. It offers a range of stickers, emojis, privacy features, and a lot more.
Quikr (4.3)
Quikr is an Indian classified advertising platform which lets people buy and sell anything. The app also comes with a chat feature that connects the buyer and seller before making a purchase or sale.
CouponDunia (4.3)
CouponDunia allows shoppers to save extra money while shopping online. This includes discounts deals, offers, coupons, and freebies on a number of products and services.
NewsHunt (4.2)
News Hunt is a news aggregator which scrapes the latest news from a number of national and regional newspapers, websites and other popular sources. Moreover, it also offers free and paid eBooks and magazines.
IRCTC Connect (4.2)
IRCTC Connect is an Android app from the Government of India which allows people to book train tickets in a few simple steps.
Trending apps
Uber
Uber is the world’s leading on-demand ride-sharing service, connecting 103 million riders to drivers in over 70 different countries across the globe.
uber | most popular apps
Uber has plenty of competitors today, but they continue to dominate the U.S. Market, with 71% of that market share. They also have a powerful presence in most countries across the globe (their exit from Russia and China notwithstanding).
What made Uber so successful? Obviously, being first-to-market was a great advantage, but the app itself offers a superior user experience as well—something anyone can attest to when they’ve tried using local competitors in various parts of the world.
A few things the Uber app does right:
Excellent GPS integration with Google Maps, allowing users to drop pins in precise locations and giving them the option to make their location known to the driver.
Seamless payment processing, with the option to pay in cash in parts of the world where credit cards are less widespread.
Price calculation so riders know what they’re paying upfront. We’re all used to this by now, but this was an innovative feature when it launched.
Available on: iOS, Android
Price: Paid as per ride.
Instagram
One of the world’s largest social media platforms, with 1.4 billion monthly users, Instagram offers an easy way to connect through images and videos. Launched in 2010 and purchased by Facebook in 2012, Instagram is extremely popular among Millennials and Gen-Zers, making it a powerful channel for advertisers trying to reach those segments.
instagram | top used apps for social media
A few things the Instagram app does right:
The “stories” feature first appeared on Instagram before it spread to Facebook, making it easy to capture videos and photos that would automatically disappear within 24-hours.
In-app video and photo editing for on-the-spot uploads.
In-app shopping, allowing users to connect with brands they love and browse new products for sale.
Availability: iOS, Android
Pricing: Free.
TikTok
TikTok is a popular app, built by the Beijing-based firm ByteDance, for creating and sharing short videos. Among the most popular genres on the platform are lip-syncing and dancing, but many use it for highly-creative short films. Once the favorite among the under-18 crowd, TikTok has gone mainstream.
tiktok | popular apps
A few things the TikTok app does right:
A highly-effective algorithm figures out what users want to see, and it keeps them coming back. Sure, every social media site does this, but TikTok is “sticky” beyond belief—with the average user spending 52 minutes per day on the app, and with 90% of their monthly users accessing it daily.
Automatic filters that make everyone look a bit better looking on camera. Maybe this is not the best for teaching self-acceptance and body-positivity, but it sure does drive engagement.
Duets feature, allowing users to collaborate on different devices to create group videos. Since lip-syncing is all the rage on TikTok, this comes in handy with videos like this one, where users add on to existing viral videos.
Availability: iOS, Android
Price: Free.
Airbnb
Airbnb connects hosts who have apartments or rooms to rent with travelers who need a place to stay. Today a household name, Founder Brian Chesky struggled in the beginning, begging venture capitalists to invest $150,000 to keep it afloat—in exchange for 10% of the company. One of those VCs walked out of a coffee shop meeting with Chesky, convinced he was a mad man with a losing idea. Oops!
AirBNB
A few things the Airbnb app does right:
Powerful filters that make it easy to find the precise accommodation you want, down to details like whether the place has an iron to iron clothes or a desk to work from.
Easy in-app communication so hosts and guests can coordinate directly from the app.
Fully integrated payment system that includes the ability to pay for incidentals. For instance, if you lose the house keys and owe the landlord extra money for the copy they made, you can handle that exchange through the app.
Conclusion
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