Are SEO tools worth it?
The short answer is: yes, they are worth it.
You might be thinking that you don’t need any help with your SEO, but there are a lot of things that can go wrong if you don’t have a strong understanding of how search engines work, and how to make your website rank better in search engines.
I’m going to give you some reasons why you should use these tools and why they can help you get better results for your business.
Are Seo Tools Worth It
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Home / Blog / Is SEO Worth It in 2021? Analyzing the ROI of Organic Search Campaigns
SEO
Written by Adam HeitzmanApril 14, 2021
IS SEO WORTH IT IN 2021? ANALYZING THE ROI OF ORGANIC SEARCH CAMPAIGNS
SEO
Contents [show]
Business owners and managers are often skeptical of search engine optimization (SEO) when considering their marketing budget.
“Is SEO even worth it?” They’ll ask themselves and their staff. And we understand why.
Unlike with paid ads, there’s no easy, platform-specific performance dashboard that compares daily spend with sales revenue from conversions.
The industry is full of jargon, and it can feel like some service providers are positioning themselves as gurus more than serious businesses.
Some cynics simply conclude that SEO won’t work for them.
But the cold, hard data shows a different story. Let’s see what the numbers say about whether SEO is worth it in 2021.
HOW EXPENSIVE IS SEO?
While an often-cited study (9-years old) puts the average monthly SEO spend at $5,000 per month, with more freelancers and agencies in the industry than ever, prices have changed.
A recent study by SEO tool provider Ahrefs explored what the current pricing landscape looks like — 74.71% of SEO agencies and freelance consultants offer a monthly retainer.
Surprisingly, the majority of monthly plans are cheaper than they were just nine short years ago.
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You can also see that prices vary from SEO company to company to a degree where averages aren’t very informative.
The influx in lower monthly fees likely reflects that more small businesses invest in a basic SEO service than ever before.
But when 56% of the SEOs charge more than $76 per hour, it’s hard to imagine that you get a lot of work for a retainer of a few hundred dollars.
Business size, goals, and target market are huge pricing factors
Of course, you get what you pay for. So, a multinational company with hundreds of different products or services, a $100 monthly retainer — what’s even in that? Web hosting? — probably won’t cut it.
Enterprise SEO is a different ballgame than small business SEO. You’re competing with million-dollar budgets and have to work hard for every tiny improvement.
We understand that the average small business marketing budget doesn’t include $10,000 for SEO. But coming up with and implementing a good SEO strategy takes time and expertise.
If you think your company will get world-class search engine optimization for less than your monthly Starbucks budget, you’ve got another thing coming.
If you think about SEO as an expense, a cost center, it’s easy to choose the cheapest option. But really, it’s one of the biggest investment opportunities for your business.
Think about it like real estate. When opening a new store or restaurant, you’d aim for areas with a lot of foot traffic.
SEO is the same, except the people in the “street” are potential customers who are actively searching for your products and services. Getting your business in front of these people 24/7, 365 days a year can be life-changing
If you’re not willing to pay, or you can’t find the money, you’ll have to invest a lot of your own valuable time on trial and error.
LET US SHOW YOU THE POWER OF SEO
Since 2009, we have helped hundreds of businesses generate more online leads and sales through SEO. Let us do it for you!
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HOW EFFECTIVE IS SEO? DOES IT EVEN GENERATE SALES?
The short answer is SEO is very effective — not just to generate traffic but also leads and sales. Don’t worry. The long answer includes research and data, not just empty statements.
Most SEOs get too caught up in search-specific metrics like SERPs (search engine results page), rankings, and organic traffic.
For example, organic search gets over 20 times more clicks than any paid Google ad. (Zero-click searches are, for example, resolved by showing the information in a Wikipedia infobox or a word definition.)
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That sounds like a great selling point, right? Essentially, the traffic potential is 20 times larger with SEO. And you don’t have to pay for each click for the rest of your life.
But as a business owner, you care more about your bottom line than flashy metrics. If all that traffic comes from “how you can unclog your own toilet” rather than “plumber in San Diego,” you won’t get many sales.
Search intent and keyword relevance matter.
But don’t worry. When done right, SEO attracts potential consumers at beneficial stages in the buying cycle. A true SEO expert knows how to plan an SEO campaign that delivers traffic, conversions, and sales.
And the proof is in the pudding. For B2B companies, SEO generates more revenue than all other digital marketing channels combined. Across all industries, it averages 44% of all revenue.
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There’s something powerful about showing up naturally in the top results for Google. Compared to an ad, it almost feels like you’re getting Google’s cosign, singling you out as the best result.
Most experienced digital marketers agree — 70% say that SEO is better for driving sales than PPC.
A real-life example of SEO making a difference
Not convinced by examining lifeless data? Take a look at this recent case study from one of our clients.
We helped Restoration Roofing renew its online image and implement on-page and off-page SEO efforts.
Not only did we help the company increase its organic traffic by 162%, but our web design makeover helped quadruple its conversions.
Bottom line? SEO is effective for generating traffic, sales, and even brand awareness. If you’re still not convinced, check out our post on why SEO is important.
The verdict is in. For most businesses, SEO is a solid investment.
WHEN WILL WE SEE RESULTS? SEO TAKES TOO LONG
Some business owners and managers, especially in SMBs, feel like SEO simply takes too long.
In our recent study on SMBs and digital marketing, almost 68.8% of SMB owners expect significant results in three months or less.
Realistically, with the time it takes to rank pages in the top results, three months is at the lower end of what you could expect. And that’s if you invested in professional SEO services from experts with an appropriate budget.
If you don’t go all-in, expect a much slower timeframe.
If you try the do-it-yourself approach, only partially outsource it, or go for the cheapest option, it’s hard to tell when you should expect results. In a worst-case scenario, you may never see results or even a negative impact on your SERPs.
Learning SEO is a painstaking process that often involves more error than trial. In your quest to conquer the number one search result spot for your keywords, it’s best to get help from people who’ve done it before.
In the post “how long does SEO take,” we cover this in more detail, including steps you can take to get results faster.
LET US SHOW YOU THE POWER OF SEO
Since 2009, we have helped hundreds of businesses generate more online leads and sales through SEO. Let us do it for you!
SCHEDULE A CONSULTATION
NOT ALL SEO IS CREATED EQUAL
All SEO isn’t good SEO.
In the worst-case scenario, you can fall victim to a company that uses black hat SEO techniques, cutting corners and building links through obvious private blogging networks.
As a result, Google can punish you by completely deindexing your entire website. Even when someone Googles your company by name or keywords you already ranked for, you won’t show up.
It can take months and thousands of dollars to recover. Self-proclaimed experts also share these “tricks” online. Follow them at your own risk.
If you want consistent, reliable results, you need to work with a reputable white hat SEO agency. Ideally, you should choose one with a reputation for being on the cutting edge of technical SEO.
One indicator of that is that they’ve recently won recognized industry awards.
(Not to toot our own horn here, but we won two awards in 2020, including Search Engine Land’s SEO Agency of the year)
Of course, the awards alone don’t tell the whole story. Just like you shouldn’t instantly hire someone because of their diploma, you shouldn’t instantly hire an agency because of their awards.
You also want to see case studies of real companies (like the one we shared above) with live websites where you can double-check the claimed results.
You should also check a firm’s customer reputation, for example, with Clutch.co. It shares reviews from confirmed customers to give you an impression of what it’s like to work with them.
For DIY, focus on finding up-to-date advice from trusted experts
If you really don’t have the budget, be extremely careful with who you take SEO advice from.
There’s a lot of information about SEO out there — 690 million search results for the term “SEO” level of a lot.
But not all of this information is good information. Most of these millions of results include outdated advice or even stuff that never really worked.
So tread carefully. We recommend that you stick to Google itself, SaaS companies with access to applicable data, big publications, and experts with a proven track record.
Official sources: Google Search Central
The big three (SEO software providers): Moz, SEMrush, Ahrefs
Reputable industry publications: Search Engine Land, Search Engine Journal, Search Engine Watch
SEO Agencies or consultants with a proven track record: Higher Visibility, Backlinko, etc.
But even then, make sure you check that all of the information is up-to-date and ideally includes a case study, original research, or a reference to guidelines or third-party data.
You don’t want to waste dozens or hundreds of hours based on someone else’s hunch-based SEO tactic.
Follow the latest guidelines and research-backed advice, and you should be heading in the right direction.
SEO, CONTENT CREATION, WEB DESIGN: HOW CAN I MANAGE IT ALL?
Organic search can seem like a complicated process compared to just cold-calling a list of potential customers.
SEO alone has hundreds of ranking factors and lots of conflicting information on best practices.
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Can you make sense of this periodic table of ranking factors? No? And these aren’t even half of the factors that top SEO experts work with.
On top of that, you need to consider:
Web design
Site loading speed and usability
Overall strategy
High-quality content
Landing page sales copy
If you don’t have the experience, that’s a lot to shovel onto your plate. But if you do decide to outsource, don’t worry. You don’t need to pay the hefty price tag to fix absolutely everything at once.
Treat it as a long-term investment. Figure out which areas need the most improvement, and start there. Create a roadmap for optimizing your online presence.
If you’re not sure where to start, it’s best to rely on a full-service agency that has access to experts across every element of digital marketing.
We can help you identify the areas with the most immediate upside. Then we develop the best investment strategy for delivering beneficial long-term results.
We start with an SEO audit and evaluate your whole online presence for any shortcomings.
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HOW TOSmallSEOTools Review: Improve Your Articles With One Click
SmallSEOTools Review: Improve Your Articles With One Click
Written by: Albert de Venecia | Published: 17 September 2020 | Modified: 5 April 2022
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Optimizing your website necessitates using online implements such as those offered by SmallSEOTools. SmallSEOTools enhances your content so that search engines can pick up your keywords. Their tools also assure you that your articles are searchable and unique while juxtaposed with a multitude of similar niche discussions found online. Find out how SmallSEOTools can help you in this guide.
What Is SmallSEOTools?
SmallSEOTools
Photo by StartupStockPhotos from Pixabay
SmallSEOTools is a website that aims to aid web developers and owners. This website specializes in helping to create premium online content. The site contains free SEO tools that enable its users to optimize their page and content. This allows them to publish unique and searchable online content.
Established in 2010 by web entrepreneur Tausif Akram, the site envisions to develop free SEO tools that are accessible to anyone who wants to use them. Issues like plagiarism, low traffic incidence, and broken links vanish when using such SEO tools. This permits you to optimize your content so that Google prioritizes your website when people search for specific items.
SmallSEOTools Features
Below are several features that you can find on the SmallSEOTools website.
SmallSEOTools Features
Photo from SmallSEOTools
Plagiarism Checker
Producing unique content is essential for bloggers. Your blog’s online reputation gets compromised when publishing unoriginal content. SmallSEOTools offers a checker that finds plagiarized phrases, sentences, and paragraphs.
This checker is a popular pick, especially among bloggers who outsource articles. This enables them to guarantee the uniqueness of their published content. You can paste your draft on the space provided. Then, the checker will expose duplicate phrases, sentences, and paragraphs. Note that you can check a total of 1,000 words at a time.
Keyword Rank Checker
You can also check your website’s content based on the keywords that you placed. SmallSEOTools’ keyword rank checker allows you to examine each of your post’s SERP performance.
To do this, do the following steps:
Enter your website URL.
Type a total of five of your content’s focus keywords.
Check your Yahoo and Google rankings.
Backlink Checker
You can check your backlinks using this SmallSEOTools feature. You can do several things with the backlink information you have, which you can then maximize in several ways. For instance, you can use backlinks to connect with other website owners. Also, you can maximize the potential traffic that goes into your site from theirs or vice versa. You can also deny support to spammy or nefarious links through this tool.
Domain Authority Checker
The website also has its domain authority checker. Considered one of the best checkers available, it identifies your domain authority score. You can even use SmallSEOTools’ Page Authority Checker to analyze your URL’s page authority score.
Keyword Suggestions
Manually pinpointing effective niche keywords can be tedious. Most content developers utilize paid keyword tools to dissect trending keywords online. If you don’t want expensive tools, you can use SmallSEOTools’ keyword suggestions. It helps you discover variations to your parent keyword. Then, you can use it as seed keywords to come up with new ones.
Grammar Checker
SmallSEOTools also offers its grammar checker. Writers and content developers can identify various grammatical or typographical errors. This is possible by pasting drafts into SmallSEOTools’ checker, and then the checker highlights the mistakes you’ve made. This allows you to revise your content before publishing it online. SmallSEOTools is a great alternative to Grammarly when you’re looking for a grammar checker.
Broken Link Checker
Broken links harm your website’s SERP ranking. They can even damage your site’s reputation. They can also prevent potential traffic from entering your site. SmallSEOTools offers you the capability to check your links. This allows you to fix and replace broken ones immediately. This lets you either redirect your audience to existing content or to pages containing the keywords they look for.
Article Rewriter
If you own several blogs and want to use your specific content for all, you can spin your article to create new ones. This is especially beneficial for bloggers who do not want to produce new write-ups. However, the downside is that it may not provide relevant and comprehensible spins. Nonetheless, you can opt to try SmallSEOTools’ article rewriter feature and tweak the spins it creates for you.
Other SmallSEOTools Features
SmallSEOTools Features
Screenshot taken from SmallSEOTools Website
SmallSEOTools also contains several other helpful features that you can check out to optimize your website.
Multiple SEO Metrics Checker
Class-C IP Checker
Domain Age Checker
Meta Tag Generator
Meta Tag Analyzer
Keyword Position Checker
Robots.txt Generator
XML Sitemap Generator
Alexa Rank Checker
Word Counter
Online Ping Website Tool
Link Analyzer
My IP Address
Keyword Density Checker
Google Malware Checker
WhoIs Checker
Domain into IP
DMOZ Listing Checker
URL Rewriting Tool
www Redirect Checker
MOZrank Checker
URL Encoder and Decoder
Server Status Checker
Webpage Screen Resolution Simulator
Page Size Checker
Reverse IP Domain Checker
Blacklist Lookup
AVG Antivirus Checker
Website Value Calculator/Estimator
Website Screenshot Generator
Domain Hosting Checker
Get Source Code of Webpage
Google Index Checker
Website Links Count Checker
Online Md5 Generator
Page Speed Checker
Code to Text Ratio Checker
Find DNS Records
What is My Browser Checker
Email Privacy Tool
Google Cache Checker
Search Engine Spider Simulator
Page Speed Insights Checker
How to Use SmallSEOTools to Improve Write-Ups?
Keyword Tools
Screenshot taken from SmallSEOTools website
Writers, especially online content writers, need to be mindful of their write-ups. It’s equally important to create unique and searchable articles and maximize SEO specifications. This allows your SERP rankings to remain excellent, which invites more organic traffic into their websites and blogs.
Using SmallSEOTools features to improve your write-ups is easy. You can do this by going to their website and using the different free tools available for you there.
Essential features for writers are the following:
Plagiarism Checker
Grammar Checker
Keyword Suggestions Tool
Keyword Rank Checker
Article Rewriter
You can further maximize the SmallSEOTools implements by using the following:
Download Videos/Tutorials for YouTube
PDF to Word Converter
Word to PDF Converter
PDF to PPT Converter
Add Watermark to Your PDF
Convert Excel File into PDF
Convert PPT to PDF
Merge More Than 1 PDF Files into 1
Split PDF (and use specific pages to create another PDF)
Find Similar Images (or pinpoint object from a particular image)
QR Code Generator
Code Difference Checker
Note that all these necessary features are found on the SmallSEOTools website. They are also free to use for all. Hence, writers and website owners do not have to spend thousands of cash to access essential SEO tools. They can visit the website and locate the different tools they need.
Pros and Cons of Using Small SEO Tools
As much as it is essential to enlist the different SmallSEOTools features, it is equally vital to list down the pros and cons of using these tools. Hence, below is a list of the different pros and cons identified.
Pros
Free
Accessible to everyone
Helps in SEO maximization
Aids in SEM optimization
Offers legitimate SEO tools
Cons
Limited checking capacity
Current status “Not Secure”
Contains a huge bulk of ads
Plagiarized material not highlighted in the document
Merely identifies exact Google matches
Does not provide plagiarized sources
Interchanged words not detected
Has a limited database
Not user-friendly
Is Small SEO Tools Worth Using?
SmallSEOTools provides satisfactory features that can help you enhance your website’s SERP scores. Because it is a free online app, however, it contains a huge bulk of ads that you may find irritating. At the moment, getting into the SmallSEOTools website indicates that the link isn’t secure, and the site can be challenging to use, especially for casual users and beginners.
Nevertheless, the website provides many benefits, especially for those who may only need another online app to complement their already installed SEO tools. Its plagiarism checker is also helpful to students and academicians who merely require a sweeping plagiarism checker to identify duplicated material on specific write-ups.
However, it is significant to remember that manual checks must also be done, especially for article rewrites, keyword variations, and grammatical checks. These automated helpers can merely improve output speed, but they cannot correct specific intricate values that may only be done through painstaking and manual initiatives.
SmallSEOTools vs. Other Checkers
To give you an added idea on the different checkers that are also available online. It is essential to mention these checkers and compare them to SmallSEOTools.
SmallSEOTools vs. Quetext
Quetext logo
Photo from Quetext’s Facebook Page
Quetext is a plagiarism checker that permits you to pinpoint plagiarized phrases, sentences, and paragraphs in specific write-ups. It is a paid app, requiring you to pay a monthly subscription fee of $9.99. Compared to other checkers, Quetext does not identify all plagiarized items as it merely looks for similarities in online books and other internet sources.
Nonetheless, Quetext is deemed highly accurate since it can detect interchanged words, permitting increased identification of duplicated phrases and sentences. Reports of plagiarism incidence are systematized, providing the user with specific citations or sources of pinpointed plagiarized material.
Pros
Easy to use
Free trial (maximum of three documents or 500 words)
Cites plagiarized sources
Cons
Cannot detect plagiarized journal articles
Cannot identify all duplicate sentences
Erroneous identification of copied sentences (false positives)
Not for one-time use
Requires monthly subscription
SmallSEOTools vs. DupliChecker
DupliChecker is another plagiarism checker that allows you to identify copied and duplicated text within an intended draft. Similar to SmallSEOTools, the online program is accessible to everyone. Using DupliChecker does not need a monthly subscription of any kind. It is also usable 24/7.
Users can paste 950 words in one go or even upload an already made document, allowing the app to check its contents for plagiarized material based on the searchable documents available online.
Pros
Fast
Free
Easy to use
Available 24/7
Can analyze a maximum of 950 words in one go
Allows direct upload of a file to the app
Provides other SEO tools
Accessible via any device
Cons
Limited maximum of words per search
Does not highlight duplicate text
Not highly accurate
Contains a huge bulk of ads
SmallSEOTools vs. Scribblr
Scribblr is a popular plagiarism checker. It is customized to fit students’ needs. Available for the price of $18.95 or a maximum of 7,500 words, the online app permits users to check write-ups for duplicated material.
Dubbed to be the best in the market today, Scribblr detects plagiarism based on a variety of web sources, including published scientific documents. The app identifies slightly rewritten material or interchanged words, even permitting you to tweak the options to ignore properly cited material and merely focus on un-cited ones.
The app produces a clear report, mentioning duplication percentage and a list of copied sources. It even highlights the plagiarized text.
Pros
Currently the top plagiarism checker in the market
User-friendly
In-depth access to academic databases
Produces duplication percentage
Highlights copied material
Cites plagiarized sources
Safe
Utilized by most academies
Cons
Paid online app
Use SmallSEOToolsToday!
SmallSEOTools logo
Photo from TechJockey.com
SmallSEOTools provides you with free SEO tools that can further improve your website’s reputation. Also, this website can help you enhance your content. It offers a plethora of SEO features that permit you to check several essential aspects in writing.
It even contains other SEO tools that aid web developers, site owners, and writers to come up with unique and searchable content. Geared towards enhancing website content, SmallSEOTools can also be utilized by students and academics as they create their academic write-ups. Plagiarism is an essential factor that may damage a website’s reputation and even affect its SERP score. Hence, SmallSEOTools features are highly beneficial, especially when you do not want to spend too much money on paid apps that are otherwise similar to those offered by SmallSEOTools.
Nonetheless, you need to remember that these automation tools provided by SmallSEOTools and other automating sites do not nullify the grave significance of doing manual, but meticulous, checks.
Article rewriting or spinning can never be done by simply using online tools. Bear in mind that articles are read and appreciated because of their content. This can never be replicated by rewrites created by bots.
Conclusion
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