Blog Introduction
Welcome to our blog, where we’ll be exploring the world of backlinks SEO software. You may have heard about it, or you may not have—but either way, we’re here to help. We’re going to talk about what it is, how it works, and why you should care.
What is Backlinks SEO Software?
Backlinks SEO software is a program that helps you create links between your website and other websites in order to boost your search engine rankings. There are two main ways that this software does this: by finding good sites to link with and creating those links for you; or by finding bad sites that might be linking to your site without permission (also known as backlink spam), so that you can remove those links from your site.
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8 Best Backlink Tools to Spice up Your SEO Strategy
By Geekflare Editorial in Digital Marketing on March 3, 2022
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Grab a marker, go to your whiteboard, and add a daily priority task: “Check, monitor, and create backlinks!” After a time of fulfilling that order every morning immediately after your first cup of coffee, you will see the results in the form of hordes of new visitors coming to your website.
If you own or manage a website, you must have an SEO strategy that thrusts your pages to the top of SERPs. (In case you don’t understand any of these acronyms, you should probably read an introduction to SEO before reading the rest of this article.)
Your SEO strategy should have as the number one priority the creation of excellent and original content. And the second priority should have a great link-building strategy that gets you a lot of links pointing to your pages — that is, backlinks.
Why are backlinks so relevant?
Search engines favor web pages that are authoritative for each keyword searched. That means those pages appear in the first places in the SERPs for those keywords or, even better, are placed inside featured snippets, which practically guarantees thousands of visitors each day.
To be considered authoritative by a search engine, the webpage must meet some conditions. One of them is to have as many backlinks as possible.
By now, you are probably thinking “well, that’s easy, I can place a lot of links to my page in other pages I own, and problem solved.” Nah-ah. I’m sorry, but it is not that simple. You don’t just need links — you need high-quality backlinks.
See, not all links are the same when it comes to SERP scoring. There are good links, that is, links that come from other authoritative pages for the same keywords. These will skyrocket your SERP positions. And then there are bad links, also called toxic links. You should avoid or get rid of these because they could nullify your whole SEO efforts.
A backlink can be considered toxic for many reasons, but all point to the same concept: a backlink is toxic when it is not authentic. A toxic link can be utterly artificial, for example, if it is placed on a page full of links to unrelated pages with even more unrelated content. That could be a payed-for backlink, and search engines hate that. All links in unsafe websites or in low-reputation pages are also considered toxic.
Link building strategies
Basically, any link-building strategy reduces to the same idea: generate links to your site on authoritative sites you don’t own. Are you wondering how you can do that? Well, first of all, you should know it is not easy. You need to discover hard-to-find opportunities, taking into account that your competitors are doing the same.
So, what you need are good tools to reveal those opportunities. Think about the gold rush: miners with the best picks and shovels had the best opportunities to find gold nuggets. We’ll talk about tools further below; first, let’s review some tips for which the tools could be used.
First of all, rule out the obvious backlink ideas. Yes, you can put a comment on a blog post, adding a link to your website, and it is possible that that link gets you some visitors. But chances are it won’t carry the SERP information search engines take into account to rise (or lower) your rankings. Most of that easy-to-post links are created with the “nofollow” attribute, which basically suggests search engines to drop all SERP information before crawling them.
“nofollow” is one of four attributes that can be added to a link in order to guide search engines on what to do with that link. There’s also the default “dofollow“, which is the opposite: it suggests the search engines carry the SERP information when crawling that link.
There are two more attributes: “ugc” and “sponsored“.
UGC means User Generated Content, and it could be used to mark links inserted in the content generated by the users of a website. For example, post comments or forum entries. Finally, “sponsored” is used to mark links created as an advertisement, sponsorship, or any other compensation agreement.
White hats and black hats
When talking about easy (or automated) link-building tactics, you will hear about “white hat” techniques and “black hat” techniques. As you have probably imagined already, a white hat is good, and a black hat is bad. Black hat refers to foul-playing tricks that could be dangerous for your SEO because search engines don’t like them, and if they discover you are using them, your SERP rankings could take a dive to the bottom of the search results.
So, let’s see some white hat techniques. Your first priority in this matter should be to work on your outreach. You need to identify potential websites that could benefit by placing a link to your site on theirs, get their contact information, and send them messages asking them to link to your site. But you don’t need to browse randomly to see who to send those emails. The right tool will show you the sites with the highest chances to accept your linking proposals.
Guest blogging is an old-school tactic that works pretty well. You have to offer bloggers to write a post for their blogs, with your name and a link to your site on it. There are lots of blogs that welcome guest bloggers, but you have to find them. If bloggers don’t take your guest blogging proposal, you can offer them to fix their broken links. That means detecting broken links, create content similar to the missing resource, and ask anyone linking to it to point to your content instead.
There are a lot more link-building tips you can use — you can find dozens of them on good blogs about SEO. But a comprehensive backlink strategy includes more than just link building. It also requires you to regularly check and monitor your backlink inventory. And that is something you can’t do manually. So let’s talk about backlink tools.
Backlink management tools
The huge number of existing tools to help people implement a successful backlink strategy could give you an idea of how important backlinks are. Inside this universe of tools, the most useful ones keep track of the mesh of backlinks on the whole internet and assist you in your link building and management activities.
Just don’t get dazzled by “magical” tools that promise to automatically generate backlinks to your site; always remember that link building is not an easy task, and it cannot be well performed by any automated tool. Be careful with link-building promises that employ black hat methods and could end up harming your SEO.
So, the best tools are the ones that give you a lot of information about backlinks that you could use to get the best results of your link-building efforts.
Let’s check out the top picks.
Ahrefs
Ahrefs holds one of the largest backlink indexes in the whole world.
Besides managing backlinks, Ahrefs is designed to perform most of the activities an SEO Pro needs to do daily, although it is pretty easy to use for non-Pros. But specifically in the backlink area, Ahrefs provides a lot of tools to do backlink research.
For example, one of these tools, called “Link Intersect,” lets you discover sites that link to your competitors but not to you. This is very useful information because if a site links to more than one of your competitors, there’s a good chance that it could add a link to your site.
Ahrefs offers a free version that lets you monitor ten backlinks and two domains per request. If you are willing to pay $ 82 a month, you’ll get a comprehensive analysis of your backlink profile, including image backlinks, dofollow/nofollow, anchor text, etc. Such information could prove invaluable in case you get a penalty from Google because it gives you figures about the anchor text ratio on your site.
The information provided by Ahrefs not only helps you with your link-building activities. It also shows lost backlinks and new backlinks to your site, so you can thank the webmaster or return the favor with a reciprocal link. For the lost links, you will be informed about the reason for the loss, so you won’t need to guess why it happened. The Ahrefs dashboard also shows suspicious links that you can disavow to avoid penalties.
Semrush
Within the Semrush, you can find the Backlink Analysis tool, a powerful aid for getting functional data about backlinks from any domain. With its huge database of 26,5 trillion backlinks, Semrush offers a lot of revealing charts showing new & lost backlinks, authority ranks of all referrals, the evolution of backlink generating processes, and much more.
With the Backlink Audit tool, you can integrate your Search Console data and avoid being penalized by Penguin. You can also discover and delete toxic backlinks and send them to Google’s disavow tool, keeping your backlink profile clean thanks to automatic and periodic tracking.
Besides backlink analysis, Semrush offers a full set of SEO tools you can use for free, for an unlimited time, but with limited functionality. This includes keyword research, monetizing analysis, traffic analysis, SERP position tracking, CPC mapping, and many more.
Moz
Moz Pro is a complete suite of professional SEO tools, in which Moz Link Explorer is one of the main utilities. It is especially useful to do reverse engineering on your competitors’ backlinks. To see its magic at work, you just have to enter a competitor’s domain or a specific URL, and Moz will show you all of its backlinks. For each backlink, you could see some metrics, such as a domain authority index, the number of linking domains, a spam score, and a list of the top links.
Its pricing plans range from $ 99 to $ 599 per month, depending on how many features and how “pro” you want to be in your SEO activities.
One of Link Explorer’s distinctive features is Anchor Text Analysis, which shows the most common anchor text in a website’s backlink profile. Many would ask what the use of this feature is, and the answer is that it helps to detect black hat linking techniques: if there’s a lot of exact match anchor text, it could be a sign of fraudulent tactics.
Although Moz’s database is not as big as Ahrefs’, its subscription fee includes several other tools besides Link Explorer, which could be worth paying for.
Majestic
Majestic SEO offers this tool as a Chrome App, bringing backlink analysis directly to your browser. It’s a fast way to verify the strength of any page according to its backlink information. The Trust Flow and Citation Flow scores appear immediately on the URL bar for any page you visit, together with summarized information about URLs and domains linking to the page.
Although you can subscribe for a fee to get all the features, the Chrome App offers some bits of data for free, which includes link profile charts and link counts at the URL, subdomains, and root levels. Subscribers get more details about the links, including lists of the ten strongest backlinks and of the ten strongest anchor texts. They can also dig deeper into link analysis, accessing the tools directly from the App.
SEO Spyglass
A new contender entered the SEO arena recently, and the leaders of the pack should pay attention to it.
SEO SpyGlass is part of SEO PowerSuite, a set of tools awarded with lots of positive reviews. Unlike most SEO tools, this one is an application you install on your computer, whether it be a Mac, a Windows, or a Linux machine. You can use its basic functionality for free as long as you like, or you can pay $ 299 per year for a professional license, which offers such goodies as unlimited backlink monitoring, task scheduling and basic reporting functions, or $ 699 per year for an enterprise license, which unleashes all of PowerSuite’s functionality.
SEO Spyglass reportedly has the biggest link database of all known tools. You can also add your own links, importing them directly from Google Analytics and Google Search Console. The tool identifies potentially harmful links to avoid being penalized by Penguin 4.0 (the most recent version of Google’s search engine). It calculates the risks involved in a penalty, taking into account the same factors used by Google. If it finds a threat, you can neutralize it with a few clicks, using SpyGlass-exclusive disavow file generator — you don’t have to worry about doing it right on your own.
Some SpyGlass users say that the tool allowed them to duplicate their organic traffic only by following its SEO advice. They even say that the return of investment (ROI) of the Enterprise version was less than a month, so if you are serious about your SEO strategy, you might want to try it out.
SE Ranking
SE Ranking is a backlink checker that uses Google Webmaster Tools data to check incoming links to your website or your competitors’. The tool generates a detailed link analysis that shows follow/nofollow attributes, index/no index, cached/not cached, domain authority, anchor text, social popularity, Alexa rank, and lots more. It lets you disavow links and generate files to submit them directly to Google.
SE Ranking offers three basic plans: Optimum ($ 39/month), Plus ($ 89/month), and Enterprise ($ 189/month). They vary in the number of websites checked and the number of backlinks monitored. You can get discounts by subscribing for many months or by reducing the check frequency: 20% for checking every three days, and 40% if you’re OK with checking weekly; otherwise, the checking task is performed daily.
Nightwatch
A backlink monitoring tool that analyzes the true impact of your backlinks on your SERP rankings. Through smart notifications, Nightwatch sends you regular updates on newly discovered and lost backlinks. It uses its own crawlers, combined with multiple external tracking sources, to provide accurate and up-to-date information on all the backlinks that could affect your rankings.
The visualization tools offer segmentation by any kind of parameters to help understand the impact of each backlink. A backlink portfolio summarizes different segments, acquired at different times. You get to know their diversity by quality, domain, follow/no-follow attributes, and spam status.
Nightwatch performs an automated checking of alive and dead links, to show you which links are adding value to your website and which are reducing that value.
LinkMiner
A big database — bigger than Elon Musk’s ambitions, as its own website states — is the foundation on which LinkMiner is based.
Just by typing in your competitor’s domain name, it can identify its most powerful backlinks, evaluating them with renowned metrics such as Citation Flow, Trust Flow, and others. A simple visualization panel avoids the common problem of excessive browser tabs: with just one click, you get a preview of each referring website with the anchor placement highlighted.
LinkMiner gives you the option to find backlinks from all its 9-trillion-backlinks database, or search only the newest data, to limit the search to 30 days old links. The “Lost” option helps you find deleted backlinks and get the opportunity to replace your competitors. To keep your focus on the links that matter, LinkMiner offers you to save the best finds into a list. You can save the most relevant backlinks and get back to them whenever you want.
Pick a tool; any tool.
Now there’s no excuse for not adopting a link-building strategy. Search engines are constantly evolving and getting smarter. Never forget that their goal is to index the best content of the web to make it easily reachable. And you should help them with those two goals, by creating great content and making sure it can be easily reached from as many places as possible.
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In addition to creating high-quality content, it’s imperative to focus some time and energy on a savvy link building strategy.
Whether you’re guest posting on other websites or stealing your competitors’ backlinks, you need a game plan.
On the plus side, the more content that you create, the greater chance there is that you will naturally receive incoming links. Conversely, there is no guarantee that this will generate the results that you are chasing.
Gone are the days when you could build low-quality backlinks to your website as a means of boosting your website rankings. Do this today and you’ll end up causing more harm than good to your SEO strategy
Since incoming links remain a top search engine ranking factor, now’s the time to implement a building strategy that you can trust.
What’s the best approach for this link building strategy? This depends on the type of website you have, the strategy that you are using and your overall view on SEO.
Regardless of where you stand, it’s important to spend time learning more about the many backlink tools that are helping other marketing professionals generate positive results for their search engine rankings.
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Below, you’ll find a list of 11 tools that can help your building strategy. When used the right way, one or more of these could have a big impact on your web site’s rankings.
- Ubersuggest
Backlinks remain one of the most critical parts of Google’s algorithm. So, if your competitors have more high-quality links than you, they’re in better position to beat you to the top of the search results.
With Ubersuggest, you gain access to backlink data for your competitors, allowing you to better understand their link profile while targeting the same links. Here’s what you need to do.
Step #1: Enter Your Competitor’s Domain and Click Search
Step #2: Click Backlinks in the Left Sidebar
Step #3. Review the Overview
All three of these numbers are an important part of a site’s ability to rank high in the search engines:
Domain score – overall strength of the website, ranging from 1 (low) to 100 (high)
Backlinks – number of incoming backlinks from other sites
Referring domains – number of unique domains linking to the site
Step #4: Scroll Down to Backlinks
While the above information helps you better understand the health of the website, it’s this step that you’ll use to actually gain more backlinks.
These results show the following:
Source page title and URL – the title that shows up in a Google search for the URL, along with the URL itself
Domain score – overall strength of the website, ranging from 1 (low) to 100 (high)
Page score – overall strength of the URL, ranging from 1 (low) to 100 (high)
Link type – whether the link is text or image-based
Anchor text – clickable text in a hyperlink
First seen – first time Ubersuggest’s robots identified the backlink
Last seen – last time Ubersuggest’s robots confirmed the backlink
Use this information to secure the same links as your competitors. For example, in the final row above, there’s a link from Namecheap to your competitor’s home page. With a domain score of 100, this would be an excellent link to pick up.
- Check My Links
As a Google Chrome extension, this is one of the easiest to use backlink tools for SEO strategy.
One of the best ways to generate high quality incoming links is to pinpoint broken links on other web sites, reach out to the appropriate party and suggest that it be replaced with one to your site.
Check My Links allows you to speed up the process by working as a backlink checker. With the extension enabled, you can quickly so a backlink check on a webpage. While most will show up as green, or active, some will be displayed red. These are the broken external links. These are the ones that provide you with an opportunity to improve your own link popularity.
Broken link building may not be a strategy you have used in the past, but, with this simple backlink tool, you can easily implement it in the future.
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- Broken Link Builder
If you don’t want to use backlink tools like the Check My Links Google Chrome extension, you have another option: Broken Link Builder.
With this backlink checker tool, you aren’t forced to search for broken incoming links one page at a time. Instead, it searches the web on your behalf, helping you uncover broken links within a matter of seconds and delivers the search results to you.
Once you have a list of broken links, it’s time to get to work building your own link popularity. You can begin the outreach process, hoping to get in touch with the person who is responsible for swapping out the broken link for one that is even better. If things work in your favor, this link will now point to your web site. In just a few steps you have improved your link building strategy.
Getting started is a simple three step process:
Use the backlink check tool to find broken links related to your subject matter.
Choose pages that you can recreate or those that have content related to what you already have on your website.
Reach out to site owners, tell them about the broken incoming link and suggest that they link to your content.
In an overall sense, Broken Link Builder does two things:
Saves you time.
Helps you find opportunities to build your own link popularity.
As a marketing professional, both of these things should be important to you.
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- ContentBird
In many ways, ContentBird is a do-it-all SEO tool. While many of its features are slanted towards link building strategy, you can also use it to:
Analyze your backlink popularity and profile
Track your rankings
Conduct keyword research for search engine optimization
The one thing I really like about this SEO software and backlink tool is how you can easily integrate link building with your content marketing strategy and search engine optimization. Since they go hand-in-hand, this is a benefit that is not to be overlooked.
Othhigh-levelvel features of ContentBird include:
Ability to locate websites for high-quality incoming links.
Uncover your competition’s backlinks, allowing you to chase after the same links.
Integration with an email ticket system, which helps with the outreach process.
Last, but certainly not least, this backlink tool has a team member collaboration feature. This is perfect for companies in which more than one person is responsible for marketing and link building strategy. By keeping everyone on the same page, wasted time is kept to a minimum.
When you use ContentBird, link building and content marketing come together in perfect harmony. From an SEO perspective, this is a big deal.
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- Pitchbox
When it comes to link prospecting and outreach, there aren’t many backlink tools with as much power and as many features as Pitchbox.
Here is how the company describes itself:
“Pitchbox automates the grunt work so you can focus on what you do best: creating real, person-to-person connections with the people you want to reach.”
If you are serious about your link building strategy and taking your brand to the next level, Pitchbox is a backlink tool that you should access regularly.
Outreach is the name of the game, when it comes to building the highest quality natural links. With this tool, you can find targeted opportunities based on your search preferences. Also included is the contact information and social profiles for each prospect.
But, Pitchbox takes things one step further, by providing an automated follow-up feature. This gives you the opportunity to stay in touch with incoming link prospects, even when you don’t have the time to do so.
Finally, its Intelligent Templates ensure that your outreach stands out from the crowd. You don’t want your email to be buried. You want it to be taken seriously. Through the use of a well organized template, you can personalize each outreach making it a game changer for a sophisticated building strategy.
Pitchbox provides a variety of high level features, all without bogging you down with needless details. This is a big plus for anybody looking to build links in an efficient manner.
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- Whitespark
There is more to local SEO than meets the eye. If you are interested in ranking for local search terms, using the SEO tool Whitespark would be in your best interest.
An example of this would be the search phrase “Pittsburgh florists.” This turns up the following in Google:
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This is in contrast to a general search for “florists” or a related term.
Whitespark is built as a local SEO tool. Here is what it can do for you:
“Use the link prospector to quickly and easily find link opportunities for guest blogging, niche directories, link pages, sponsorships, and more.”
As you search for NAP citations, you’ll find that this SEO tool is your best friend. It saves you time, helps you narrow your focus and gives you the information that you need to reverse engineer your competition’s citations.
Whitespark checker tool helps you find these types of opportunities:
Guest posting
Reviews
Donations
Directories
Professional organizations
All of these opportunities put you in position to build high quality backlinks to your site, with the intention of improving your link popularity and rankings for local terms.
You can use Whitespark on a broad scale, but it’s best for those who are focused on local results.
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- Monitor Backlinks
This isn’t one of your traditional backlink tools, but it’s one that you definitely need to use on a regular basis.
Here are a few things that Monitor Backlinks can do for you:
Provide information on every new backlink.
Provide information related to keyword rankings and site speed.
Send alerts when a competitor obtains a new link.
If you want to use this tool for your link building strategy, it’s that last point that you should pay attention to.
The first thing that you want to do is set up your competitors, through the dashboard. From there, you should pay close attention to every new incoming link that your competition receives. This will give you a better understanding of their link building strategy, while also putting you in position to match them link for link.
If you think your website is worthy of the same link, you are now in position to quickly reach out and strike up a conversation. With the right link building strategy yourself, you may be able to have your competitor’s backlink replaced with one to your website.
Another thing I like about this backlink tool is its SEO metrics. This allows you to learn more about each backlink, including:
Link status
Anchor texts
MozRank
IP host detection
External link count
Social shares
The name of this backlink tool says it all. If you need help monitoring your backlinks, as well as what your competition is doing, Monitor Backlinks has you covered.
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- Linkstant
Link building comes down to one thing: generating as many high quality natural links as possible. Although quality is more important than quantity, that doesn’t mean that you don’t want to know when you secure a new incoming link.
Linkstant was built on the premise that you want to know about every new backlink to your website. With one of these backlink tools, you will find out about every link, right now, not later.
There is no more manual process for pinpointing new backlinks than with this backlink tool Best yet, you don’t have to wait days or even months to find out about your new backlinks.
Here are some of the many benefits of using Linkstant:
It keeps you motivated, as there is nothing more exciting than realizing that you secured a quality and free backlink.
You can see who is most interested in your website and content, leveraging this for future benefits.
You can see why others are linking to your website, either for good or bad reasons. If the link is associated with a negative review, you can take immediate action.
Linkstant can’t be directly attributed to building new links, but it indirectly helps your building strategy in a number of ways.
For example, you may find that a particular blog post is receiving a lot of attention. As it generates link after link, you shouldn’t sit back and let things happen. Once you know a post is hot, you can milk the link popularity for everything it’s worth, such as by promoting it on Facebook.
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(Screenshot courtesy of Backlinko)
- Linkody
Linkody, much the same as Linkstant, provides a variety of backlink check tools to better understand your backlinks. It also gives you a clear overview of what your competition is up to, in regards to their link building strategy.
One of the top features of Linkody is its ability to email you when a competitor gets a new backlink. This alert should put you on your toes, meaning that you want to chase after the same link in an attempt to keep pace.
Linkody has divided its link building process into three phases:
Locating and monitoring backlinks.
Assessing backlinks through advanced metrics.
Reviewing your competitors’ backlink strategy (to make yours better).
With this three step approach, you can use one of the backlink tools like Linkody to better understand your competition and power your link building to the next level.
- GroupHigh
“Find the best bloggers and influencers, manage your relationships, and measure the value of your content.”
That’s how GroupHigh describes itself, and I couldn’t have said it any better myself.
Using GroupHigh is not as simple as some other backlink tools, but that’s not necessarily a bad thing. There is a reason for this: it has more features than the rest.
Getting started means entering a few keywords based on your industry. So, if you are in the automotive space, you may opt for keywords such as: new cars for sale, used cars for sale, car reviews and the like.
Once your results are returned, you can filter by the last post date and Domain Authority. This ensures two things:
You are reaching out to active blogs.
You are only considering blogs with a strong reputation.
Another thing you will like about a backlink check tool like GroupHigh is the ability to track your results directly from the dashboard. This gives you a clear idea of what’s working, what’s not and how you can adjust your approach in the future.
In regards to SEO, free backlink building and social analytics, you won’t find a checker tool that pulls together more information than this one.
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- BuzzStream
“Outreach” is a buzzword that continues to pick up steam with each passing day. In the SEO world, this is nothing more than connecting with website owners to offer something of value in return for a free backlink.
With BuzzStream, you can streamline the often challenging process of email outreach.
Here’s what BuzzStream has to say about its link building features:
“Keep your link development projects on track – and see where every campaign’s at with a touch of a button. Set reminders to follow up, track campaign progress, and share tasks with your team – so you work like a well-oiled machine.”
How many times have you sent out an email and then forgot all about it? If you follow this path in the future, you’ll continue to waste time and money.
Using BuzzStream improves your process, saves you time and allows you to generate the best possible results.
You shouldn’t expect every email to generate a positive response, but the more that you send, the greater chance you have of making a connection. Using BuzzStream takes all of the stress out of this process.
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Backlink Tools FAQs
Why are backlinks important?
Backlinks show search engines like Google that your site is a valuable resource. Because other sites are linking to it, it is likely more trustworthy.
How can I get more backlinks?
There are several ways to get more backlinks, from broken link building, building a community presence, and content marketing.
How many backlinks should I get?
The number of backlinks that make a difference in your SERP positions depends on several factors, from your industry to how much value you’re giving to users.
Should I pay for backlinks?
Backlinks are best gained naturally, without paying for them. If you do pay for links, you are required to disclose that in the text and using the rel=”sponsored” link attribute for the link.
Backlink Tools Conclusion
SEO doesn’t have to be as complicated as it sounds. It can be simple, if you dedicate yourself to creating the best content in your niche and avoiding spammy SEO tactics.
There are tools for everything from social media marketing to conversion rate optimization.
In this post, we discussed 10 top tools for getting you more free backlinks. You may not use all of these tools, but it only takes one to have a positive impact.
Conclusion
Let us know your thoughts in the comment section below.
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