Whether you have a business, brand or even a hobby, Instagram holds some valuable information that you can use to see how people interact with your content. With the right tool and data, you can drive revenue and traffic to your website, or grow your audience to help gain more followers. There are numerous websites such as Crowdbabble or Iconosquare that offer an Instagram analytics platform. However, there is one site that is my favorite; Meet Roostr.
Table of Contents
Best Apps For Instagram Analytics
- Instagram Insights
Key specialty: Followers and mentions
instagram-insightsImage via Later.com
If you have a business account on Instagram, you automatically have access to their free analytics tool, Instagram Insights. The Insights tool can show you when your audience is on Instagram, which of your posts are most popular, and your account’s impressions and reach.
Additionally, you can compare your original post with a promoted version of the post to figure out if your paid efforts are working. Unfortunately, you can only use the tool within the app (there’s no desktop version), and it’s not the most user-friendly, but it provides a good basic overview of your Instagram analytics for both individual posts, and your account as a whole.
- Iconosquare
Key specialty: Social monitoring
iconosquare-instagram-analytics
Iconosquare is a three-in-one Instagram solution for social media marketing. The platform allows you to schedule new posts, monitor what people are saying about the industry (or your brand), and of course track your Instagram analytics. These analytics show you trends related to engagement, impressions, your posts’ reach, and even how your Instagram Stories are performing.
Iconosquare also includes hashtag and competitor tracking, allowing marketers to compare themselves against the people and topics they care about. The platform comes with a two-week free trial, as well as a variety of free tools such as a full Instagram Audit.
- Squarelovin
Key specialty: Follower insights
squarelovin-instagram-insights
Squarelovin’s free Instagram Insights tool provides most of the information you’d need to conduct an analysis on your progress over the year — for instance, you can obtain a monthly analysis on your posts, or a history of your posts broken down by month, day, or even hour.
Additionally, the tool offers insights into your followers’ interests, and how to drive further engagement to your posts. You can even figure out the best time to post, depending on when your followers are most likely on the app.
- Crowdfire
Key specialty: Content curation
crowdfire-instagram-analytics
Crowdfire allows marketers to schedule posts, measure their performance, and track mentions of their brand, as well as curate content related to their industry from all over the internet. The product delivers article and image recommendations from other websites, helping marketers expand their visibility when considering what content to include in their Instagram strategy.
Crowdfire’s analytics tools visualize your Instagram data in several user-friendly charts. They also drill down into a number of advanced metrics that show you how you’re performing over long periods of time.
- Pixlee
Key specialty: Social reports
pixlee-instagram-analytics
Used by Kenneth Cole, Sonos, and plenty of other big brands, Pixlee offers an impressive free tool. It allows you to create shareable reports that you can distribute to your entire marketing team, and analyze metrics to figure out how to drive more engagement and attract new followers.
Additionally, the tool helps you find influencers or brand advocates promoting your products, so you can create more effective influencer campaigns.
- Union Metrics
Key specialty: Hashtag analytics
union-metrics-instagram-checkup
While it doesn’t provide its Instagram Analytics tool for free, Union Metrics does offer a free monthly Instagram checkup. The checkup tells you which hashtags will increase your engagement, which posts resonate best with your audience, and what time your followers use the app.
While the tool can’t give you analytics beyond 30 days, it’s a useful option for taking a look at short-term themes and patterns, and learning how you can quickly improve your metrics.
- Socialbakers
Key specialty: Competitive analysis
socialbakers-instagram-analytics
Image via Socialbakers Support
While admittedly not the most visually appealing tool in the list, Socialbakers still offers critical information, including your most liked and most commented on posts, and your top performing filters.
Additionally, Socialbakers offers an Instagram Report, which compares your own Instagram account to your competitors’, to see where you fall in the industry and what you can do to improve.
Paid Instagram Analytics Tools
HubSpot Social Inbox
Sprout Social
Hootsuite
Keyhole
HypeAuditor
Command
- HubSpot Social Inbox
Key specialty: Post scheduling and social analytics
instagram-analytics-toolsImage Source
Using HubSpot’s Social Inbox, you can easily build out campaigns and publish to multiple social platforms at once. You can also integrate your social inbox tool with your blog, enabling you to automatically share new content to your LinkedIn, Twitter, or other social channels the minute it gets published.
Additionally, you can create custom keyword monitoring streams to keep track of conversations regarding your brand, to ensure you’re consistently communicating with your prospects and customers wherever they are.
Best of all, HubSpot’s Social Inbox tool enables you to report on the success of your social strategy across every channel from one centralized location to clearly identify how your social team impacts the company’s bottom line. This helps you keep track of the platforms that perform best for your brand, and tailor future campaigns for optimal ROI.
Price: Included with Marketing Hub Professional
- Sprout Social
Key specialty: Post scheduling and hashtag analytics
Instagram Competitors Report
Sprout Social’s suite of Instagram analytics tools you can use to grow and manage your Instagram presence. Sprout Social’s platform allows you to analyze your key Instagram metrics, including:
Instagram Story performance
Instagram audience growth
Instagram post performance
Instagram hashtag performance
And more
You can also use Sprout to analyze how your competition performs on Instagram to ensure that you’re always ahead of the curve.
You can start analyzing your Instagram performance today with a free 30-day trial of Sprout Social here.
Price: 30-day free trial; Standard is $99 per user per month
- Hootsuite
Key specialty: Post scheduling and team collaboration
instagram-analytics-toolsImage Source
You can use Hootsuite to create a customized dashboard that enables you to monitor analytics for multiple channels, including Instagram, Facebook, Twitter, and more. Additionally, you can use the tool to schedule hundreds of social media posts simultaneously across various platforms.
With Hootsuite, you can collaborate with your entire team on social media campaigns and scale across the organization. For instance, Hootsuite offers features that enable you to assign tasks to various team members, create reports to share key metrics and insights with the team, and even track which employees or departments are posting the content with the highest ROI.
Price: 30-day free trial; “professional” plan is $29 per month after that (which allows you to manage 10 different social media profiles)
- Keyhole
Key specialty: Hashtag analytics
instagram-analytics-toolsImage Source
This is a great tool for tracking the performance of individual hashtags on your social posts to ensure you’re using the right hashtags for highest ROI. Used by over 5,000 agencies and marketers, Keyhole can provide critical metrics like your top Instagram hashtags by engagement, competitor activity, and your follower activity. Best of all, you can create customized hashtag reports for clients’ to demonstrate the value of your social media campaigns.
Additionally, if your brand regularly hires influencers to increase brand awareness and sales, you can use Keyhole to keep track of which influencers are most successful. This can help you tailor future influencer marketing campaigns to your needs.
Price: 7-day free trial; $99 per month (it’s typically $199/month but it’s 50% off right now) for three keyword and account trackers, plus 20,000 posts per month.
- HypeAuditor
Key specialty: Influencer metrics
instagram-analytics-toolsImage Source
If you’re planning any sort of influencer marketing campaign, this is a good tool to check out. HypeAuditor’s Instagram Reports allows you to analyze the quality of an influencer’s audience, engagement rate, and audience insights including location, age, gender, and interests. These metrics can help you find influencers who engage most with your target audience, allowing you to create more powerful and effective influencer marketing campaigns.
Additionally, the tool provides you with critical insights to ensure you choose the right influencer for your brand — for instance, you can use HypeAuditor to figure out other brands an influencer has worked with, and analyze sponsored post performance. Additionally, HypeAuditor provides an Audience Quality Score to ensure you’re choosing authentic, engaging influencers for your upcoming campaigns.
Price: $299/month for starter
- Command
Key specialty: Hashtag analytics
instagram-analytics-toolsImage Source
This is one of the cheaper tools in the list that offers hashtag analytics, so if you don’t have a huge budget for Instagram, it’s a good one to check out. Command can show you which hashtags deliver the most engagement for your brand, as well as average likes and comments you get from different hashtags.
Ultimately, this is a great tool for figuring out which hashtags drive the highest engagement for your brand. This can give you critical insights into your target audience’s interests. For instance, if you notice #remotework is a hashtag that performs exceptionally well, you might consider using that insight to produce more remote content on your blog or other social channels to attract higher engagement across the board.
Best instagram analytics app 2022
1 – Social Status
Social Status is the best Instagram analytics and reporting tool for providing full performance stats for posts, growth and Instagram Stories. Because Social Status is a specialist analytics tool it means it goes much more in-depth than all-in-one tools when it comes to reporting.
Social Status Homepage
Social Status enables tracking of Professional Instagram accounts (business or creator profiles). Every metric through the funnel can be tracked including impressions, video views, engagements and follower growth.
The tool also includes Competitor Analytics for benchmarking against other Instagram accounts. Content can be filtered, sorted and tagged to show performance for specific content pillars or campaigns.
Social Status also includes Ads Analytics which supports tracking of paid campaigns on Instagram. This is enabled by connecting your Facebook Ad Accounts. Instagram performance can then be split into paid and organic with ads metrics easily available such as CPM, CPE, CPC, etc.
The most valuable feature of Social Status is the reporting functionality. Instagram reports can be generated in an array of different formats including XLSX, PDF, PowerPoint and Google Slides. Reports can be white labeled and completely customized with their Custom Reports feature. Reports can be scheduled and set to automatically run every week, fortnight, month or quarter.
Last but not least, the tool also includes Influencer Analytics for aggregating influencer campaign performance into one dashboard. If you work with influencers, you can add each one to Social Status to track their campaign post and Stories performance. You can also track influencers’ public posts and track performance of influencers you plan to work with.
Pricing: Social Status has a Free plan for up to 3 profiles with paid plans starting at $29/month.
Try Social Status Free
2 – Agorapulse
Agorapulse is an all-in-one social media management application used by over 31,000 marketers. It’s made up of four tools for different functions related to social media marketing: social inbox, publishing, social listening and, of course, analytics.
agorapulse reports
Agorapulse reports data for every platform it supports. So not only can it serve as an Instagram analytics tool, you can also monitor your analytics for Facebook, Twitter, YouTube and LinkedIn. When you open this part of the app, you can choose a specific social media account and timeframe to analyze.
The primary metric you’ll find at the top of your report is audience growth. It’s a simple graph that showcases how many subscribers you’ve earned for each day/hour within your timeframe.
You’ll also be able to see how many engagements you’ve received within your chosen time period. For Instagram, these metrics are total engagements as well as individual metrics for the number of likes, comments and saves your posts received.
You can also monitor hashtag performance with metrics that report the number of engagements you’ve received for individual hashtags.
The Content tab in this section of the app features a collection of your posts arranged by the number of people each has reached. You’ll also be able to see the number of engagements and clicks each post has received.
Lastly, you can view a list of your biggest competitors and export reports for individual profiles as PDF files.
Pricing: Agorapulse is free forever for up to three profiles and limited features. Premium plans start at $99/month or $948/year (advertised as $79/month).
Try Agorapulse Free
Read our Agorapulse review.
3 – Pallyy
Pallyy is an Instagram tool first and foremost and an all-in-one social media management tool second. Many of its features are optimized for Instagram, though it also supports Twitter, Facebook, LinkedIn and Google My Business.
pallyy instagram analytics
Pallyy’s primary functionality is scheduling, but it also supports comment management and serves as a great Instagram analytics tool.
The Instagram analytics tool is broken up into a few different sections, including a custom dashboard you can use to arrange your report in any way you like.
There’s an overview tab that features a snapshot of your stats based on a timeframe you choose. You’ll find quick counts of the number of likes and comments you’ve received as well as your engagement rate. You’ll find a graph beneath these stats showcasing the number of followers you’ve received.
The Posts section lists your most popular posts. Metrics reported for each post include likes, comments, engagement rate, reach, impressions and engagement upon reach. You can even view stats for hashtags you’ve used.
You can add competitors to your report and find out what is and isn’t working for them. Best of all, you can have these reports emailed to you automatically at a frequency of your choosing.
Pallyy is one of the best platforms to use for Instagram scheduling. Along with this feature, the app offers a feed planner that enables you to preview the way the grid-based gallery appears on your profile page for future content.
Finally, Pallyy has a powerful Instagram bio link tool that makes it simple to transform your Instagram marketing strategy by giving your followers access to multiple links.
Pricing: Pallyy charges a monthly rate based on the number of clients you need. A “client” is five profiles, one for each platform the app supports.
With that said, pricing starts at $15/month per client. Pallyy doesn’t charge for extra users, so you can invite up to 100 team members to collaborate at this rate.
Try Pallyy Free
Read our Pallyy review.
4 – Iconosquare
Iconosquare is another all-in-one social media management tool, though it mostly supports Instagram, Twitter and Facebook. You can track LinkedIn & TikTok analytics with this tool, but you can’t publish to it or monitor your inbox.
iconosquare instagram story analytics
Speaking of, along with publishing and analytics, Iconosquare includes monitoring that combines social listening and the ability to respond to comments your audience leaves.
When it comes to Instagram analytics, this tool is one of the best if it’s in-depth analytics you’re after. That’s because its data includes demographic-based stats like follower age, gender and language.
General data it reports includes the number of impressions received and people reached in a given timeframe as well as your average reach and reach rate per post.
Iconosquare is a great Instagram analytics tool because not only does it monitor your audience and engagement, it also monitors your Instagram stories. It can tell you how many users they’ve reached and impressions they’ve received. Data on completion rate by story type and the best times to post are available as well.
Hashtag tracking and analytics for tags and mentions are also included.
You can even use labels, albums and custom dashboards to organize your data however you want.
Pricing: Plans start at $59/month or $588/year (advertised as $49/month). Pricing for plans that include analytics for promoted posts cost $99/month or $948/year (advertised as $79/month).
Try Iconosquare Free
Read our Iconosquare review.
5 – Brand24
Brand24 is exclusively a brand monitoring tool. It monitors mentions of the keywords you select, which can be your brand name, niche, popular topics in your industry, competitor brand names and more.
brand24 analytics
It lets you monitor mentions from a variety of different platforms, including Instagram, Twitter, Facebook, YouTube, news sites, blogs and Yelp.
So why have we included it in a list of Instagram analytics tools?
For Instagram, the tool will collect mentions in post captions and comments that feature accounts and hashtags you select.
In general, the tool reports data on the number of mentions and reach you’ve received over different timeframes. This tally will include a breakdown of mentions received per source.
There are also filters you can apply to transform the data the tool reports. Some are as simple as filtering your mentions by country. Others allow you to filter your mentions to include mostly positive or mostly negative remarks and where the authors of mentions rank on an influencer score ranging from 0 to 10.
The Analysis tab breaks this data down even more. It provides two separate lists for you to switch between: one for mentions that produced the most popular posts and another for mentions from popular profiles.
Pricing: Plans start at $49/month or $492/year (advertised as $41/month).
Try Brand24 Free
6 – SocialBlade
SocialBlade is a (mostly) free user statistics platform that tracks stats for Instagram, YouTube, Twitch, Twitter, Facebook, TikTok and more.
socialblade instagram stats
Though not strictly an Instagram analytics tool, it can be used to monitor your competitors and analyse their accounts.
You can for free view reports which are public, allowing you to view basic stats for Instagram accounts. These include total follower count as well as the number of followers gained in the last month and on a daily basis.
You’ll also be able to view a snapshot of individual accounts’ media uploads, the number of accounts they’re following, engagement rates, average number of likes and average number of comments.
SocialBlade also offers premium custom reports that enable you to use filters to find accounts. You can choose to sort your results by number of followers, number of following, alphabetically, average number of followers, average number of following and media uploads.
Filters include minimum and maximum ranges you can apply to each of these metrics. You can also filter by tags and locations.
Pricing: Most of SocialBlade’s data is available for free, though you must be logged into an account and have no adblocker enabled.
Premium subscriptions start at $3.99/month or $39.99/year (advertised as $3.34/month). This plan gets rid of ads and allows you to favorite 15 accounts per platform. You also get access to top 250 lists and a monthly report card for your YouTube channel.
Premium data charts, savings for custom reports and business API credits are available in higher-tiered plans.
Try SocialBlade Free
7 – Instagram Insights
Instagram Insights is a free feature within the official Instagram app, and is probably one of the most well-used Instagram analytics tools on this list. It enables the app’s users (business accounts only) to view key data and analytics related to their accounts.
instagram insights
To access this data for your own account, all you need to do is view your profile, open the app’s menu, and select Insights. It also works for individual posts, stories, IGTV videos, reels and lives.
The Insights dashboard is topped with recent highlights that report significant increases in performance related to your account. There’s also an overview section that rounds up the number of followers, interactions and estimated earnings you’ve received. You’ll also be able to see the total number of accounts you’ve reached.
The tool also breaks this data down, allowing you to see each metric for individual post types, such as the total number of accounts you’ve reached for followers versus non-followers as well as the number of accounts your posts, stories, reels, etc. have reached.
The Total Followers section of the dashboard reports the number of followers you’ve gained or lost, but it goes much deeper than that. You can view demographic-based data on followers to reveal top locations, age range and times most active.
Pricing: Instagram Insights is available for free within the official Instagram app.
Try Instagram Insights Free
8 – Sendible
Sendible is not only an Instagram analytics tool, it’s another affordable all-in-one social media management tool that supports Instagram, Twitter, Facebook, LinkedIn, Google My Business and more. It has tools for publishing, social media inbox management, brand monitoring and analytics.
sendible analytics
It’s also a fantastic choice for collaboration and social media agencies, something its analytics tool strives at.
Along with your own personal PDF reports, you can send regular email reports to clients to keep them up to date with how their marketing strategies are performing. Reports are available as is, but you can also build your own reports with whatever data you find most relevant.
Analytics are broken down per platform. You’ll be able to see your growth in terms of the number of follows and unfollows you receive over your chosen time frame along with total tallies of your impressions, reach and engagements.
You can also view a graph that counts the types of content you post as well as metrics that determine when your audience is most active.
Pricing: Plans start at $29/month or $300/year (advertised as $25/month).
Try Sendible Free
9 – Sprout Social
Sprout Social is another all-in-one social media management tool, only this one is designed for larger businesses and agencies. Along with Instagram, it supports Twitter, Facebook, Pinterest, LinkedIn and more through integrations.
sprout social instagram story analytics
Analytics are a key component of this tool, but it also has tools for publishing, inbox management and social listening.
With Instagram analytics, you’ll measure follower growth, engagement, hashtag performance and conversions. Tracking for promoted posts is included as well.
The user interface (each profile has its own UI) for this part of the dashboard is broken up into three tabs: Overview, Demographics and Profiles.
The Overview tab is topped with total counts of your impressions, engagements and message link clicks. There’s also a graph featuring a simple display of the amount of followers you gained versus the amount you lost. A separate line graph showcases metrics for Instagram stories with different-colored lines representing replies, tap backs, tap forwards and exits.
You and your team can even use labels and internal tags to track campaign performance across different social media platforms, including Instagram.
Pricing: Plans start at $99/month or $1,068/year (advertised as $89/month).
Try Sprout Social Free
10 – Awario
Awario is a brand monitoring tool that’s a little cheaper than Brand24. It monitors mentions of keywords of your choosing from sources like Instagram, Twitter, Facebook, YouTube, Reddit, blogs, forums and news sites.
awario analytics
Social listening works differently for each platform, but metrics for all sources are aggregated into one dashboard. A graph displays the number of mentions you’ve received during your chosen timeframe and includes percentages tallying your positive and negative mentions.
So, how can you use this as an Instagram analytics tool?
You can also see how many people you’ve reached across all platforms, where in the world most of your mentions originate from, metrics depicting gender and age groups, and popular topics.
Customization for reports is included as well. Add as many widgets as you want to reports to showcase different metrics. Examples include a bar chart showcasing sources sorted by reach, a list showcasing top Instagram influencers in your niche, another list that reveals users who have mentioned tracked keywords the most and more.
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