Social media is a constant presence in our world. It’s where we go to stay connected with friends and family, get news, and keep up with trends. But it’s also a place where you can make new connections, find interesting content, and learn about cool events happening in your area.
The best apps for social media content can help you do all those things—and more! These apps will help you stay up-to-date on the latest trends in your industry, find new people to follow or join groups with similar interests as yours, share your own content with an audience that is already interested in what you have to say (and who might be willing to pay for it).
So if you’re looking for ways to improve how you use social media—or maybe just get started using it in the first place—check out these top picks:
Best Apps For Social Media Content
What does it take to create incredible social media content?
Knowing you have to create new content for multiple social media channels every day can feel a little daunting, especially when you consider the range of disciplines you need to rock at in order to be successful.
Nowadays, every marketer has to be part designer, photographer, videographer, copywriter, editor and more.
Thankfully, there are now a bunch of tools out there to make these jobs easier for us all. What’s even better, with the right apps, you can create, publish and analyze the performance of all your content with just one device.
Your smartphone.
Small businesses are constantly on the lookout for faster, easier and more cost-efficient ways to create new content. And smartphones are now like all-in-one production studios, empowering us all to make world-class content using a range of fun and often simple-to-use apps.
In this post, we’ll share 26 social media apps that’ll help you create incredible social media content using just your smartphone.
Ready to jump in?
26 Best Social Media Apps to Help You Create Epic Social Media Content
Create:
9 apps to help you shoot incredible photos and videos
Mobile phone cameras are now incredibly powerful and we wanted to share with you some apps to help you capture and create social media content from scratch.
Here are nine apps to get you started:
- MuseCam
MuseCam is a great app to help you shoot and edit your photos on iOS. It features a bunch of professional feeling camera presets, manual camera controls, and advanced tools like HSL and Curves.
➡️ Download Musecam for iOS (free, offers in-app purchases)
- Boomerang
Instagram’s Boomerang app takes a series of photos and creates a GIF-like image. However, there’s one subtle but super important difference between Boomerang and a GIF. A GIF loops a video over and over again. Whereas a Boomerang, plays a video forward, and then backward, and then loops that continuously.
Here’s an example Boomerang posted to Instagram by USA Basketball:
➡️ Download Boomerang for iOS or Android
- VSCO
VSCO (formerly VSCO Cam) enables you to capture, edit, share and discover photos. The app features a bunch of high-quality filters to help you get the look you want and also offers a host of free editing tools like fade, clarity, skin tone, tint, sharpen, saturation, temperature and more, each with manual adjustments.
VSCO also has a VSCO X membership, which costs $19.99 per year for exclusive presets, more editing tools, and educational content.
➡️ Download VSCO for iOS or Android (free)
- Halide
Halide is a unique camera app that focuses heavily on enhancing the experience of taking photos on mobile.
➡️ Download Halide for iOS (currently $5.99)
- Manual
If you’re looking for the ability to customize your photo taking experience, Manual could be a great option. Manual enables you to adjust shutter speed, ISO, and exposure values to create the effect you’re after with ease.
Manual also gives you the option to capture images in RAW format, JPEG format, or both. If you choose RAW capture, you’ll be able to save images without compression, resulting in a higher quality photo.
➡️ Download Manual 2.0 for iOS (currently $3.99)
- Hyperlapse
Hyperlapse (by Instagram) enables you to create tracking shots and fast, time-lapse videos that were previously impossible without bulky tripods and expensive equipment.
It’s an incredibly easy-to-use app. All you do is tap the screen to start recording, tap when you’re ready to stop and choose the speed you want the video to play at. You don’t even need to register to use the app. Simply point, shoot, speed up and share.
➡️ Download Hyperlapse for iOS (free) or an Android alternative, Microsoft Hyperlapse Mobile (free)
- Camera+
Camera+
Whether you’re a seasoned photographer or someone who’s barely touched a camera, Camera+ can help you take beautiful photos.
Camera+ gives you the opportunity to set exposure separately from focus so that you can easily control how light or dark your shots come out. It also features a range of shooting modes, scenes, and pre-set effects.
➡️ Download Camera+ for iOS (currently $2.99)
- Camera FV-5
Camera FV-5 is one of the standout cameras available on Android. The app is based on a similar approach to DSLR cameras, putting photographic settings like ISO, white balance, exposure compensation, and metering at your fingertips.
➡️ Download Camera FV-5 for Android (currently $4.99 or free for the Lite version)
- Spark Camera
Spark Camera is a fun way to capture photos and video in full 1080p HD for Instagram Stories and IGTV. It also features easy access to advanced camera controls for FPS and stabilization, over 20 filters and the ability to trim, reorder and delete clips within a simple interface.
➡️ Download Spark Camera for iOS (currently $2.99)
Bonus: Tips on recording content with your smartphone
Brian Peters, our digital strategist here at Buffer, puts together most of the epic content you see across our social channels. And almost every video Brian produces is filmed from his iPhone 6.
Here are some of Brian’s expert tips for creating content using your smartphone:
Edit:
12 apps to bring your content to life
Smartphone apps can also help you to edit your footage and photos, turning them into great social media posts in just a few taps and swipes.
Here are 12 apps to help you edit your content:
- Splice by GoPro
Splice by GoPro
Splice is a free video editing app by GoPro. It is a powerful video editor with a lot of features (trim, crop, effects, transitions, titles, speed controls, animations, and more). It even has a library of free music and sound effects for you to use.
➡️ Download Splice for iOS (free)
- Adobe Spark
Spark Video helps anyone create compelling animated videos in minutes. Easily add and trim video clips to make your videos stand out on social.
There are over 25,000 images and icons you can use to embellish your video. You can also select a soundtrack and Spark will automatically add striking cinematic motion to your video — no design experience needed.
If you’re editing photos, Spark Post could be ideal for you. Adobe Spark Post enables you to create stunning graphics directly from your phone using professionally designed, eye-catching templates you can easily tweak with just a few taps.
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➡️ Download Adobe Spark Video for iOS or Adobe Spark Post for iOS or Android (free)
- FilmoraGo
FilmoraGo
Filmora is a free powerful video editor that doesn’t put a watermark on your videos or limit the length of your videos. It comes with all the professional video editing features such as picture-in-picture, reverse play, slow/fast motion, and more. It is available on both Android and iOS devices.
➡️ Download FilmoraGo for iOS or Android (free)
- Adobe Premiere Clip
Adobe Premiere Clip
Adobe Premiere Clip can automatically create a video for you based on your selected photos or videos, or you can create a highly customized video yourself. If you subscribe to the Adobe Creative Cloud, this app also works with Premiere Pro CC, Lightroom, and Capture CC.
➡️ Download Adobe Premiere Clip for iOS or Android (free)
- Vidlab
VidLab is an all-in-one photo editor that allows you to easily create professional videos. Add & animate text, artwork, music, and FX to your videos.
➡️ Download Vidlab for iOS (free)
- Over
Over is one of the most popular mobile apps for editing photos and videos. With Over, you can design social media posts, ads, posters, and more, using their customizable templates.
➡️ Download Over for iOS and Android (free)
- Layout
Layout (by Instagram) lets you easily combine multiple photos into a single image. Upload your photos, choose from a range of custom layouts, drag and drop photos to rearrange them, pinch to zoom or pull the sides of each photo to adjust its size and get your layout just right.
➡️ Download Layout for iOS or Android (free)
- Canva
Canva helped you create professional designs and graphics. Edit photos, add text, elements, stickers, borders, frames and more. There are also more than hundreds of professional templates and tweak them to suit your need.
➡️ Download Layout for iOS and Android (free)
- Priime
A tasteful photo editor developed in collaboration with some of the world’s top photographers. One of Priime’s killer features is its smart style filter recommendations based on your photo’s color palette, exposure, and more.
➡️ Download Layout for iOS ($2.99)
- Create
Create app
With Create, you can develop sophisticated designs and graphics; communicate ideas easily using images, typography, shapes, and icons; or draw your own shapes and lines. Create is awesome for adding graphics, text, and arrow to photos. You can create your own graphics, logos, stickers and even Snapchat geofilters from scratch using Create.
➡️ Download Create for iOS (free)
free apps for creating social media posts
As both a photographer and writer, I’m very aware of what gets me likes. Big, bright photos, graphics, and other images just grab our attention in a way no amount of words can.
4 workflows to better market your brand on social media
Read now
The good news is you don’t have to hire a designer or spend hundreds of dollars on software—there are some great free graphic design apps out there you can use to create incredible social media graphics. I’ve been writing about and using these kinds of tools for almost a decade, so I’m very familiar with what’s good. And what isn’t.
Here are the best free apps for creating social media graphics.
The best free graphic design apps for social media
Canva for template-based design
Adobe Creative Cloud Express for scaling a side hustle
Pablo by Buffer for quickly making images to share on social media
Desygner for making your own designs
Snappa for creating occasional images
What makes a great social media graphic design app?
How we evaluate and test apps
All of our best apps roundups are written by humans who’ve spent much of their careers using, testing, and writing about software. We spend dozens of hours researching and testing apps, using each app as it’s intended to be used and evaluating it against the criteria we set for the category. We’re never paid for placement in our articles from any app or for links to any site—we value the trust readers put in us to offer authentic evaluations of the categories and apps we review. For more details on our process, read the full rundown of how we select apps to feature on the Zapier blog.
Social media posts have a very short lifecycle, so you don’t want to spend hours creating them. That’s why graphic design apps are crucial: instead of starting from scratch each time, you’ll have a range of great templates and design resources (like stock images, icons, shapes, and text styles) ready to go. Then, all you have to do is mix and match things with your own brand elements to have something unique and powerful.
And you don’t need to pay huge prices to get incredible results. What makes graphic design apps free isn’t a lack of quality. I’ve considered more than 30 free graphic design apps and found five incredible, free resources. Granted, some of these are more limited free plans of premium products, but they’re are all up to the job of creating awesome images for your social media marketing channels.
To evaluate each social media post maker, I spent a significant amount of time browsing hundreds of themes to get a feel for the quality of each one. I also created at least two test posts using the templates (with most of the favorites, even more). I generally focused on the overall ease of use and professional offerings of each app, but I also had some key criteria that each app needed to meet to be included on this list:
Is this app easy enough for anyone to use? Tools like Photoshop and Illustrator are incredible in the right hands, and unusable in the wrong ones. Social media management is rarely done by people with a design background, so any app has to cater to regular people. This isn’t to say there won’t be some learning curve, just that it doesn’t require a textbook to climb.
Is this app suited well for social media marketing? Again, Photoshop and Illustrator can do incredible things, but they are complete overkill for most people trying to create images for their social media marketing channels. I wanted apps that streamlined the process of creating strong graphics, not offering every tool under the sun.
Is the app experience good? A free graphic design app has the potential to be, frankly, awful to use. But even if you’re not (yet) paying for a service, you shouldn’t be hamstrung by a slow, janky, and just unpleasant experience. Especially when there are great apps out there you could be using.
Are the design assets varied and professional? It’s easy to find social media templates online, but many of them are awful. You can’t slap some cheesy clipart on a graphic that represents your brand, or keep recycling the same social media post design over and over. We only included apps that had assets that would allow you to represent yourself or your company in a professional light. (To be honest, this criterion cut the most apps.)
Can you use the app in multiple ways? If you create one post for Twitter, it should be easy to repurpose it for Instagram, or even for a flyer. Similarly, you should be able to quickly edit and update last year’s Christmas sale post with this year’s info. Apps that made this list had to be multi-purpose, rather than force you into one way of working.
With that said—on to the apps.
Best free social media design app for template-based design
Canva (Web, iOS, Android, macOS, Windows)
A screenshot of Canva, our pick for the best free design tool for create social media graphics from a template
Canva is a powerful, but still simple-to-use, template-based free design app. There are hundreds of thousands of templates, graphics, and photos you can use as part of the free plan (that goes up to millions of assets with a Canva Pro subscription).
When you open Canva, you’re presented with dozens of possible templates for everything from posters to Instagram Posts. It’s a lot to navigate, but there’s great search built in. Click the search bar at the top of the screen, and look for something like “birthday instagram stories” to see more specific options. (I got more than 1,000 suggested templates just for that.)
Once you’ve found a template to work from, the drag-and-drop editor makes it simple to add your own resources. Click Uploads then Upload Media in the left sidebar, add any images or brand elements, and you can drop them straight into the editor. One tip: right-click on any element and click Send Back or Send Forward if you want to move it behind things like the text (which you can double-click on to edit) or the image frame.
Like Google Docs, Canva enables you to share and collaborate with others, so if you want a second set of eyes on your design, click the Share button in the toolbar and then add an email address.
When you’re done, click Download to save your post for, well, posting. If you’ve accidentally included any premium assets, you’ll have the option to pay to remove their watermarks (normally at about $1 per asset). It’s handy if you only occasionally use Canva, but if this happens a lot, you should subscribe to Canva Pro for $12.95/month (or at least check out the 30-day free trial). Pro has heaps of extra designs, and some nice features, like automatic resizing, a social media scheduler, and the ability to upload your “brand kit,” so you can easily add your logo, brand colors, and font to your designs.
If Canva does the trick for you, you can probably stop here—it’s an all-around winner. But if you’re looking for Canva alternatives, keep reading.
Canva Price: Free for 250,000+ templates and 5GB cloud storage; from $12.95/month for Canva Pro, which offers 100GB storage, millions of assets, and more.
Best free social media design app for scaling a side hustle
Adobe Creative Cloud Express (formerly Adobe Spark) (Web, iOS, Android)
A screenshot of Adobe Creative Cloud Express, our pick for the best free social media design tool for scaling a side hustle
Adobe is the biggest name in graphic design, so it’s no surprise they have an app designed for making social media and web graphics. Adobe Creative Cloud Express (which was on this list last year as Adobe Spark; it’s since been rebranded and updated) isn’t as well known as Photoshop or Illustrator, but it’s better for most people who are looking to create graphics to share on social media. And it’s free to get started.
Template-wise, CC Express still falls behind Canva. It has less to choose from, and the search isn’t as good. Don’t get me wrong: there are still thousands of awesome free templates, but you’re less likely to find that perfect template and more likely to have to spend a few minutes tweaking one that’s close, but not quite there.
One of CC Express’s best features is Quick Actions. On the home screen, you can select things like Resize Image, Trim Video, or Remove Background to quickly make those changes to your photo or video—powered by Adobe’s Photoshop and Premiere apps operating in the cloud, apparently. It’s a really intuitive way to have access to what can be quite advanced tools in other apps.
As an editor, CC Express has some pretty advanced features, but it keeps them out of the way. Almost anyone should be able to create a great-looking social media graphic with it, but if you want to drill in deeper and customize things more, there are advanced layer options, blend modes, color toning, and other features pulled from Adobe’s better-known apps. You can generally access them by selecting any design element and checking out the right sidebar. It really hits that nice middle-ground: quick and easy to use for 90% of jobs, but with the more powerful features available for when you want them.
CC Express is an excellent standalone app for designing social media graphics, but it’s hard to overlook its integration with the rest of Adobe’s Creative Suite. If you plan to scale your business to the point where you need to use (and pay for) Adobe’s more powerful tools, Creative Cloud Express is the way to go. You can create libraries (in the Libraries tab of the sidebar) that are available across all your Adobe apps and pull in photos from Lightroom or brand elements from Illustrator. Adobe Stock images and graphics are also available throughout the app.
Adobe Creative Cloud Express Price: Free for basic features and 2GB of cloud storage; from $9.99/mo for premium features, such as logo upload and placement, branded templates and tools, and 100GB of cloud storage.
Best free social media design app for quickly making images to share on social media
Pablo by Buffer (Web)
A screenshot of Pablo by Buffer, our pick for the best free social media design tool for quickly making images to share on social media
Pablo is a minimalist tool for placing text over the top of images, from the team behind the social media scheduling app Buffer. It couldn’t be simpler to use or in its design. For me, that’s a feature—but if you need something with more options, check out one of the other great apps on this list.
Seriously, Pablo is a barebones post maker app. Open the website, and you’re straight into the app. There’s no need to create an account—because there are no accounts. In the center of the screen, there’s a preview of your image. On the left, you can search for an image through Unsplash or click Upload Image to add your own. At the top of the screen, click Templates to choose from one of the six defaults. On the right, you can choose the size and shape of the canvas, add a filter, position the text, and insert your logo or another graphic. Click on the text to change its formatting, double-click on it to edit it directly. Oh, and click Reposition to change the position and crop of the background image. That’s literally it.
Once you’re happy with your post pic (and it won’t take long for you to be), click Share & Download to save your image or post it directly to Twitter, Facebook, Pinterest, or Instagram (or queue it up with Buffer). If you do queue it up with Buffer, you can also connect it to any of the other apps you use with Zapier.
For all the lack of options, Pablo is still on this list. It makes it beyond simple to create basic-but-good-looking social media images, and by stripping most features, it makes it impossible to create ugly ones.
Pablo Price: Free
Best free social media design app for making your own designs
Desygner (Web, iOS, Android)
A screenshot of Desygner, our pick for the best free social media design tool for making your own designs
At the opposite end of the spectrum, Desygner has some of the most advanced features of any of the apps we tested—while still being simple to use. If you don’t want to go the template route (although it does have thousands of great templates to work from), additional features like a free-drawing pen tool and the ability to import from PDF, PSD, and SVG files give you a lot more creative freedom.
One of Desygner’s best features is that you can upload and save your brand assets for use in every design, even on the free plan. When you log in, click Assets in the top bar. You can then create a color palette (I like lots of pink), upload images, create custom text snippets, and more.
Then, when you’re working on your design, you can access them at any time. For example, if you select Image > My Assets from the sidebar, all the images you’ve uploaded are available to drop into the design. It’s the same for logos, text, and other elements. Similarly, when you select the color of anything, you have the option to choose from your brand color palette.
If you create a lot of different designs every week, having everything ready to go in Desygner can really save you a lot of time. It means you can grab a template, and within seconds, have all the colors and graphics ready for your needs. Then, it’s just a matter of posting it.
Desygner Price: Free; from $9.95/month for more templates and assets, as well as features like saving your own designs as templates.
Best free social media design app for creating occasional images
Snappa (Web)
A screenshot of Snappa, our pick for the best free social media design tool for creating occasional images
Of all the apps on this list, Snappa is the only one whose free plan has access to the exact same templates, graphics, images, and other design resources as the paid plan. The catch is that, instead of having to carefully check what template you’re using, you can only download three designs a month.
If you only occasionally need to create images for your social media channels—or just want to create a one-off banner for your Twitter account or Facebook page—it’s really nice to not constantly be running into upgrade notifications or selecting themes only to be told they’re only available on the Pro plan. As good as Canva and Desygner are, the free plans do make you very aware that there’s a paid plan they’d love you to be on. Snappa is a lot less pushy—but no less useful.
The other mild difference with Snappa is that its templates—while excellent—aren’t as thoroughly themed as some of the other options, nor is there an easy way to search through them. You need to look at the defaults as a base you can customize and build from, rather than something ready-built where you’re simply adding a photo and changing the words.
If you want to make a birthday post, for example, you should look at the templates and pick one that has a layout you like. Then, open it and add your own picture with the Bkgrnd tool in the sidebar—either by uploading one or finding one of the included royalty-free stock images that works for you. You can customize it further by clicking on Effects and adding a color overlay, blur, or other adjustment—most of which serve to make any text on top of the image more legible.
Of course, you then need to add balloons. Because every birthday post has balloons. To do that, click the Graphics tool and then Icons. Use the search to find a balloon you like, and click to add it. To make sure everything lines up nicely, you can click the Toggle Grid option in the top toolbar and use it to position things perfectly.
When you’re happy with how things look, click Download to save your image or Share to push it directly to your social media accounts—so long as you haven’t maxed out your free posts. If you have, you’ll need to upgrade or save it to keep the file until the monthly limit resets.
Snappa Price: Free for 3 downloads or shares per month; from $15/month for Snappa Pro with unlimited downloads, shares, and integration with Buffer and your social media accounts.
Conclusion
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