Best Email Marketing Software For B2b

B2B marketers need email marketing software that’s as good as it gets. They want a solution that will help keep their customers engaged and happy, without taking all day to set up and maintain. Xtensio does just that—all wrapped in an easy-to-use package that lets you choose the features you want with the power to send highly customized campaigns your prospects actually want to open and read. This is why Xtensio has become an award-winning, go-to choice among B2B marketing teams.

Best Email Marketing Software For B2b

But before making any choices, it’s important to see if the price of the services match your budget. To make things easier for you, the pricing structure and the pros and cons for all the selected ESPs is listed below:

The 8 best B2B Email Marketing Software

1. SendX

SendX is an easy-to-use email marketing software at affordable costs.

Features:

• SendX has a WYSIWYG (What You See Is What You Get) email editor, using which you can create beautiful emails, experiment with colours and layouts, and add images from the pre-built library. You can choose the pre-designed responsive templates or design your own. You can also get an instant preview of the emails on both mobile and laptop screens, so that you know how it’s going to look to your audience.
• With SendX, your marketing goes into auto-pilot mode. You can segment the customers on the basis of demography, subscriber behavior and more than 25+ other parameters. You can increase revenue with transactional emails and reach the target customers at the appropriate time through scheduling. You can also auto tag subscribers into segments, based on the popups they subscribe to and the data they fill.
• Unlike other ESPs, with SendX you can send unlimited emails everyday to your audience. If someone has not opened your emails, you can use the Resend feature to send the emails again, therefore ensuring that nobody misses the updates. You can also embed videos in your emails, to capture more attention of your audience.
• You can create signup forms on SendX and embed it on your website so that people visiting your page can directly get added to your email list. You can also create beautiful pop up forms using the editor and trigger them at the right time to boost sales. You can even collect subscribers from Medium, by simple integration and grow your email list.

2. Sendinblue

Sendinblue is an email marketing platform for transactional emails and automated email campaigns.

Features:

• The drag-and-drop editor is faster and has a very simple way to create and edit email campaigns. The best part is you can go back to the older versions which comes in handy quite often.

• Sendinblue offers email marketing services in a variety of languages like English, French, Spanish, Italian, Portuguese & German. That’s super cool if you need to operate in your local language.
• With Sendinblue’s Email Send Time Optimisation feature you can schedule a campaign, using which, the emails will be automatically sent at the most suitable time for each individual, based on their past activity. It will boost your open rates, and therefore resulting in more engagement by the users.
• Sendinblue is known for its automation features, supports advanced automation triggers which are based on email engagement, web activity, etc. You can automate sending emails and SMS messages, updating information in your database and more. The platform has a commendable transactional email feature which is great for ecommerce.

3. Mailchimp

Mailchimp is a popular email marketing platform and CRM (Customer Relationship Management) software that is famous for its vast variety of features, templates and UI.

Features:

• Mailchimp’s drag-and-drop editor offers an array of options. You can click on the selected part of the content and simply move it to the desired location. You can select themes, add elements like logos, images, links, buttons and more. You have the privilege to preview your email before you send it out and save your designs for later.
• Mailchimp offers a library of pre-designed beautiful templates. You can personalise them as per your requirements. You can also use HTML, CSS to code your own template from scratch and save it for future use.
• Mailchimp’s reporting is extremely extensive with additional features like geo-tracking, social media reports and click maps. And a detailed, comprehensive report definitely helps B2B marketers make actionable decisions.

• Mailchimp allows you to integrate apps and web services like Calendly, Stripe, etc, to use extra features on the same platform. You can embed your Canva designs and also centralize your data from Google Analytics.

Mailchimp’s Venture Into eCommerce

One important update for all those looking at Mailchimp as an option is that Mailchimp has also recently launched its own online stores for SMEs, and a new service for booking appointments. The appointment booking service went live on 28th April 2021, and the new eCommerce features are scheduled to become available for the US and UK Mailchimp customers by May 18th 2021.

New ‘Websites and e-commerce’ plans will be introduced (and free-plan users will have to pay 2 percent transaction fee). Transaction fees will be reduced for users of different pricing grades, for example, those who go for a Plus plan at $29, only 0.5 percent transaction fee will be applicable.

Besides, for $10 extra, Mailchimp’s branding will be removed and you will get email and chat support, and you will only have to pay 1.5 percent transaction fees.

All their plans will also include SEO tools and Google Analytics integration. Plus, you can build websites with unlimited pages and without bandwidth restrictions.

And when it comes to the online stores by Mailchimp, you can build your product catalogues, manage your orders, and taxes and shipping configurations.

But if you don’t need all of these additional features and services, you should still proceed with comparing Mailchimp with other email service providers.

4. AWeber

AWeber is a simple email marketing platform for small businesses.

Features:

• AWeber has three options for editors to build your emails – Drag & Drop Email Builder, Plain Text Messages, HTML Editor. You can either use the classic drag and drop editor with the usual features or simply send text messages or add your own HTML code to any of the blocks like headlines, paragraphs, etc.
• Other than the normal email blocks available in every platform, there is a “Video” block in AWeber which saves a lot of time by creating an image of your YouTube or Vimeo video and hyperlinking that image with the actual video.
• AWeber launched a Smart Designer for your emails. You put your website URL in a form field & it analyzes your website or social media account for logos, image, and color palettes. Then it automatically builds ready-to-use, custom email templates for your business.

• AWeber has a simple-yet-effective autoresponder that sends well-timed emails to your audience. You can create tags for people and assign triggers and flows to your emails which saves you a lot of time. You can customise the content, audience, time and so on.

5. HubSpot

Hubspot is an all-in-one marketing and sales platform, usually preferred by B2B companies.

Features:

• HubSpot’s drag-and-drop editor lets you create responsive emails which are also mobile-friendly. You can either create your own templates or choose from a gallery of pre-built templates.

• HubSpot is great if you need unusual but useful features. One such feature is the unsubscription feature, using which the subscriber can unsubscribe to some selected email topics or lists, instead of permanently unsubscribing to the whole package. You can also personalise your content based on specific criterias for different readers.
• You can create different segments on the basis of email interactions plus their activity on your website or landing pages.
• HubSpot analytics dashboards are much detailed. You get data on the performance of either the individual emails or the entire email campaign. It also shows the performance of your recent emails vs your past emails.

6. Drip

Drip is an email marketing and CRM email platform for ecommerce.

Features:

• Similar to AWeber, Drip’s email builder offers multiple options like Visual Builder, HTML Builder, Text Builder. Using the visual builder, you can insert heavy elements in your emails to make it visually appealing. Using the HTML builder, you can control every aspect of layout and formatting. And if the highlight of your campaign is the write-up, text builder is best for you.
• Drip offers an advanced visual automation workflow builder, allowing you to set multiple triggers for a specific automation workflow. You can add triggers from other apps like Zapier, etc., as well.
• Unlike other ESPs, Drip provides two choices- campaigns and broadcasts. Campaigns are a collection of emails that set off when a trigger is fired, as per the automation rules. On the other hand, Broadcasts are single emails that are sent when you need to make announcements or send email newsletters.

• Drip has a close integration with Facebook, which lets you create segmented audiences directly from Facebook. It also allows you to make automation workflows for Facebook ads and integrate emails with it.

7. Constant Contact

Constant Contact is an email marketing solution for nonprofits.

Features:

• The drag and drop editor’s smooth drag and drop experience makes creating an email faster and easier. And the Smart Columns feature gives you the flexibility to fine tune column sizes. Using the undo and redo options, you can go back and forth while editing.

• With Constant Contact, importing your contact list from Excel, Outlook, your e-commerce platform ​or​ literally anywhere is cake. Then, you can assign tags to all your contacts, which is very useful if you need extra details about your top customers or just want a deep dive into the data, in general. You can also create segments of your contacts based on different categories like location, behaviour, contact tags, etc.
• You can also promote all kinds of events, like webinars, fundraisers, surveys and more, on Constant Contact. You can manage event registrations, tickets, invitations, etc, on the same platform itself, so that you can manage your events like a pro.
• As per EmailToolTester, Constant Contact has a deliverability rate of around 89%, which ensures that most of the times your emails will not end up in the spam tab of your contacts.

8. Moosend

Moosend is a full fledged email marketing and automation tool.

Features:

• Moosend has a drag-and-drop editor for creating emails, including an easy to use designer for creating landing pages builder. There are pre-built templates for both of these, which are fully customisable and responsive.
• Moosend offers a visual automation builder which allows you to create various sequences like cart abandonment, welcome emails, thank-you emails etc, which saves a lot of time and energy. If you are new to this, you can select one of the pre-built automations and personalise it for yourself.

• With Moosend, you can create customised subscription forms with the advanced styling options or choose from a variety of ready-made forms, which is best for all industries and purposes. The forms can be pop-ups, floating boxes/bars, full page, etc. Using this you can grab the attention of the people visiting your website and convert them into a subscriber to send them emails. You can even decide who, when and where sees the form by setting your own visibility options.
• You can also create conditional blocks that show unique content to every user based on their user profile. Maximize the revenue per user by sending the relevant product recommendations only.

10 email marketing platform

Email marketing still remains one of the most effective and the most powerful digital marketing strategies in the world today. In fact, on average, for every dollar that companies spend on email marketing, they earn $38 in revenue in return. This translates to an astonishing ROI of 3,800%.

As a company grows and expands, it is crucial for it to be able to effectively use email marketing to connect and engage with its customers. This is why over 80 percent of small-to-mid sized businesses rely on email marketing as their primary customer acquisition channel. In order to use email marketing effectively, businesses must select the right email marketing platform to use.

Here is a list of the top 10 email marketing platforms that your company should consider using to do email marketing effectively:

1. Pabbly Email Marketing

Pabbly Email Marketing is an email service provider that is highly desirable for larger-sized companies. This is because all the plans Pabbly include access to workflow automation, email scheduling, and SMTP routing in addition to many other desirable features.

Pabbly also has a drag-and-drop email editor that makes it extremely easy for customers to customize their emails. Scheduling emails to be sent in the future is also very easy with the Pabbly Email Marketing automation and autoresponder tools.

2. SendPulse

An integrated messaging platform, SendPulse has crafted an artificial Intelligence-based system that enables it users to communicate with all devices by email, SMS, Web push and SMTP (users enjoy a free SMTP server). Renowned for its ease-of-use, SendPulse can be relied on to carry out enterprise-level email campaigns. Offering a pretty extensive free trial period, you’ll be able to send bulk emails (i.e. 15,000 emails to 500 subscribers, SendPulse’s equivalent of HubSpot’s contacts).  We recommend you check out the GIF-creation feature. Adding these to email campaigns can result in major spikes in click through rates.

3. MailChimp

MailChimp is one of the most popular email service providers in the world. In fact, this company has millions of users in over 175 countries. Large and small companies alike use MailChimp due to its simple, yet highly-effective features and tools.

One of the most important benefits of MailChimp is the fact that there are over 300 integrations on MailChimp that help you match the perfect tool to your business. MailChimp also allows you to create and implement landing pages, and other digital marketing tools. So, if you want to create more advanced strategies, you can do so with MailChimp. MailChimp also has a free email service plan.

MailChimp is also compatible with Cincopa, a video email marketing software program that makes it easy to embed videos into emails. Cincopa helps companies to see a 150% increase in click-through rates with video thumbnails. Cincopa can also be integrated with other top-tier email service providers like GetResponse and ConstantContact. Cincopa can capture lead information from people who interact with videos. It can also provide in-depth analytics which are extremely beneficial. Did we mention that you can send videos in email from within MailChimp when using Cincopa?

4. Constant Contact

Constant Contact is one of the most widely used email marketing platforms in the world. This is because it is highly user-friendly, it comes with over 100 email templates, and it is extremely easy to manage contact on the platform. Further, setting up and running drip campaigns and scheduling regular emails at certain points of the year such as holidays or birthdays is very simple with Constant Contact. In addition to these beneficial features, bounces and unsubscribes are updated automatically, give you tremendous insight into your email lists.

5. HubSpot

HubSpot offers a wide variety of email templates that users can choose from. Additionally, the ESP makes it easy for users to create custom email templates. So, whether you prefer custom or stock templates, HubSpot is ideal. With this platform, you can also run A/B testing so that you can see which email version is having the most success.

This is very beneficial for any company trying to generate leads or revenue through email. HubSpot also has a very high deliverability rate, and allows you to personalize your emails based on factors such as country, device type, and list inclusion. You can also get highly detailed analytics regarding your email campaign performance with HubSpot, and you can easily integrate with social media. As with MailChimp, integrating HubSpot with Cincopa can yield amazing conversion results.

POWERFULMarketing ToolsFor videos that click.Get Cincopa

6. AWeber

Unlike email marketing tools such as HubSpot and MailChimp, AWeber is primarily aimed at entrepreneurs and smaller sized businesses. Simplicity is the primary goal of AWeber and they accomplish this goal very well with their software. People who are just getting started with email marketing often find that the AWeber setup is ideal. AWeber also has a very high deliverability rate, which ensures that your emails actually make it to the recipients as they are intended to.

7. iContact

iContact is an email service provider that is mostly known for having excellent customer support. This makes this service ideal for customers who are not very tech savvy and who will need a lot of help getting set up and running the emails on a regular basis. iContact has been in existence since 2003 and was one of the pioneering companies in this space. All customers get matched with strategic advisors who assist with email marketing efforts and help customers to use tools effectively. This is a very nice feature.

8. GetResponse

GetResponse is another top ESP. This platform offers landing pages, a CRM, and other helpful tools such as a webinar solution in addition to offering a great email platform. One of the most important features of GetResponse and one of its key competitive advantages is that it is available in over 20 languages. This makes GetResponse a truly global ESP. It also has a lot of storage space. Additionally, GetResponse has over 500 email template and a calendar interface-based drip campaign tool. This makes it much easier to schedule email send dates.

9. ActiveCampaign

ActiveCampaign is another email marketing tool that offers live chat. So, if having good customer service is important to you, then this is a good option for you. ActiveCampaign also has a high-quality CRM, which is a beneficial tool. The CRM can help you to provide your customers with high-quality content in within your emails. Further, ActiveCampaign has a tool called “lead scoring” which rates the quality of your leads. Tools like this are extremely valuable for sales teams.

10. SendinBlue

SendinBlue has many different pre-made automation campaigns which you can browse. You can select the campaign that you feel is best for you or your company and get started on it. SendinBlue is a widely used platform and that is why over 30 million emails and texts are sent on it every single day.

Even though SendinBlue has create pre-made automation campaigns, it is also easy to create custom ones. So, if you do not find a pre-made campaign you like, then you can easily build one from scratch with your own preferences. SendinBlue also has a forms tool that you can use to collect leads with. You can categorize your leads into lists once you capture them.

Conclusion

Let us know your thoughts in the comment section below.

Check out other publications to gain access to more digital resources if you are just starting out with Flux Resource.
Also contact us today to optimize your business(s)/Brand(s) for Search Engines