Email is one of the most popular forms of communication and marketing, but it’s also incredibly tricky to get right. Our goal here at [company name] is to help you find the best email marketing software for your business needs.
We know that there are a lot of different things you need to consider when choosing an email marketing software, so we’ve done the legwork for you and created this list of best email marketing software in 2019. You’ll find our top picks below, along with some information about what sets each one apart. Whether you’re looking for something more robust or just starting out with email marketing, we’ve got you covered.
Table of Contents
Best Email Marketing Tools 2019
1. ConvertKit
ConvertKit is an email service provider which is helpful, especially for the bloggers, podcasters, and other companies who are building audiences.
ConvertKit also has visual automation feature that will let you create a design in any way you want. With ConvertKit, everything is done inside the automation editor itself. So, clicking on an email step will allow you to edit it inline.
Unlike other email service providers, ConverKit mainly focuses on text-only emails, which is more intimate on communicating with your subscribers.
ConvertKit starts with a 14-day free trial and $29/month.
Visit ConvertKit
2. Aweber
Aweber is one of the most established email marketing service providers. The business was running since the ’90s, which makes it a trusted marketing service.
Aweber is the best to be used in sign-up form templates. It is user-friendly especially to non-techie users as it is effortless to use on personalizing your signup forms. Aweber has A/B Testing functionality on the forms that were sent to your recipients, so you can readily check whether your strategy is working or not.
Another well-known feature of Aweber is their Aweber mobile apps which you can send emails conveniently through the use of your mobile phones.
Aweber offers a 30-day trial and can be purchased at $19/month.
Visit Aweber
3. Constant Contact
Constant Contact has a lot of upgrades throughout its years on the business. Its email marketing application allows businesses to import customer data from spreadsheets or email clients, such as Gmail and Microsoft Outlook.
Also, one of its latest updates is that you can now connect to Facebook pages to place your ads.
Constant Contact is straightforward to use since it has a drag-and-drop email builder where you can design and personalize your email strategies starting from scratch. It also has this fantastic feature that automatically resends the email to the recipients who haven’t seen the first email to make it more noticeable.
Other features of Constant Contact that you can look forward to:
- Email Segmentation
- Contact Management
- Event Marketing Tools
- E-Commerce Integrations
Constant Contact offers a 30-day trial, and you can purchase it for $20/month.
Visit Constant Contact
4. ActiveCampaign
ActiveCampaign allows you to be more creative in your email marketing. It has a drag-and-drop tool which makes it easier to design your desired emails. If you’re not too techy, you may also use their pre-made templates and add your own touch. You can transform your simple text emails to videos or graphics to express and communicate more to your contacts.
ActiveCampaign starts at $15/month with a free 30-day trial.
Visit ActiveCampaign
5. MailChimp
MailChimp’s latest update is its automation feature. This allows the user to create and send automated emails when triggered by a subscriber’s activity.
MailChimp offers a free premium account, which is a popular choice for business owners with little to no budget. Although it is a free subscription, you can not underestimate its offers as they will surely help with business needs.
You can get MailChimp for free or purchase a starting price of $10/month only.
Visit MailChimp
6. GetResponse
GetResponse is a very productive marketing service provider. Almost all of the features are in this service, not just email marketing, but it also provides landing pages and webinars.
Some of the great features of GetResponse are:
- Has drag-and-drop feature
- Uses autoresponders
- Creates automation workflows
- A/B Testing feature for the newsletters and landing pages
GetResponse has a 30-day free trial and starts at $15/month.
Visit GetResponse
7. SendinBlue
SendinBlue is also popular, especially in the eCommerce industry. It offers three services such as email, SMS, and dedicated IP.
This can be a great fit if you have an online store. It also offers SMS, transactional messages which track the movement of your customer.
For example, a confirmation text will be sent to your customer once they’re done purchasing your product.
SendinBlue as email marketing software has a drag-and-drop tool to help its users build their emails at ease. They can also use the pre-made templates that are available. For a no-holds-barred look at SendinBlue, proceed to our recent SendinBlue review.
Pre-made automation is also available at SendinBlue which are ready for customization. The three mentioned offered services of SendinBlue has its own pricing.
You can have SendinBlue from free to $25/month.
Visit SendinBlue
8. MailerLite
MailerLite is one of the newest in the industry. Even if they are new, it has this unique feature to send your email marketing to your subscribers.
Its personalized feature lets you hide or display an inevitable part of your email to your specific subscribers. Another thing is that you can add the subscriber’s personal information (which they gave voluntarily) so you can approach them in a more personal way.
MailerLite is excellent for bulk emails. It helps you send emails to your growing contact list without hassle.
You can have MailerLite for a free plan or $10/month.
Visit MailerLite
9. Benchmark Email
Benchmark Email is great for small and start-up businesses that require creating successful email marketing campaigns.
It lets you create creative and straightforward professional email campaigns with their easy-to-use tools like drag-and-drop email editor to automation tools.
Benchmark Email has very easy to use tools, from its drag-and-drop email editor to its automation tools.
Other features that Benchmark Email offers:
- A/B Split Testing
- A mobile application that makes it easy to view emails through mobile phones
- Integration which they work smoothly with 300 plus other applications
- List Builders
You can subscribe to Benchmark Email starting from the free plan to $13.9 per month.
Visit Benchmark Email
10. Drip
Drip is one of the best email marketing software to the online store owners and recommended, especially if you are a Shopify user.
Drip has this easy to use and pre-made features which only needs a few alterations, and you’re ready to go. They also have this Visual Builder, which makes your email campaign a more noticeable one.
Everything that is happening on your Shopify store, once you integrate it to Drip, will automatically send an email marketing to your subscribers promoting your business.
For example, you are offering a product which will be on sale for a certain period, this notification will send directly to your valued contacts promoting your product sale. Want more dibs on Drip? You could move along to our detailed Drip CRM review here.
You can try Drip for 14 days for free and subscribe to them at $49/month.
best free email marketing software
1. HubSpot Email Marketing
HubSpot, probably best known for their marketing automation platform, recently launched a free email marketing tool that can support a lot of a small business’ transactional email needs.
Whether you need to send kickback emails from lead offers, thank you emails after purchase, or just promote current campaigns, HubSpot Email Marketing’s free version can do that. One of the best parts of HubSpot’s free email tool is its ease of use. The tool features a handy drag-and-drop visual editor, and it also comes equipped with ready-made templates to get you up and running immediately.
What makes HubSpot Email Marketing stand out is, of course, its native integration with other HubSpot tools, such as the free-forever CRM. Once you start an account, you get access to both tools so you can create a centralized contacts database, organize it in lists, and manage and track email performance.
2. Sender
Sender is one of the best free email marketing tools in the market with features to ensure deliverability. It lets you create stunning newsletters without any HTML knowledge. Just choose from a template and customize it with elements like images, videos and text. You can even personalize your newsletters for each recipient to create an even bigger impact.
Sender’s robust analytics feature is one of the top reasons why it’s on our list. It lets you track who opened your emails and clicked on the links, when they were opened and more. It even helps you build accurate buyer profiles based on your subscriber actions, so you’ll be able to optimize your existing email strategy and craft compelling offers.
3. Sendinblue
Sendinblue is a marketing communication platform that features both email marketing tools and additional functions such as customer relationship management and landing page creation. With over 70 design templates, Sendinblue’s email design functions make it easy to create a great-looking email. Plus, all of these templates are responsive, and you can preview your results to can ensure your design looks the way you want on any screen format.
After you design your email, you can use features like A/B testing and segmented recipient lists to take the manual effort and guesswork out of optimizing your campaigns and targeting your ideal audiences.
4. Omnisend
Omnisend is a sophisticated ecommerce marketing platform that integrates all your communication platforms in one place. Its free plan includes only email, but it’s more than enough to support the email marketing efforts of small and medium businesses. It allows you to automate your email delivery using behavioral triggers and easily time your communications based on your customers’ convenience.
You can utilize its comprehensive audience insights to send out more relevant email marketing messages. Design attractive newsletters using time-saving features like the Product Picker, which lets you select all the products you want to include in your email. You can also include scratch cards, discount coupon codes and gift boxes to further optimize your email performance.
5. SendPulse
SendPulse advertises itself as a multi-channel marketing platform, but its email marketing feature is the most popular. It comes with a ton of professionally-designed email templates that you can easily customize using a drag-and-drop editor. You can then set up these customized emails to be automatically sent out at the right time based on user behavior, event trigger and other variables.
SendPulse’s subscriber rating feature is an excellent way to identify your most valuable subscribers. It lets you analyze the open and click rates as well as the read and unread rate of each subscriber. You can even set replaceable text fields to personalize your emails by name, gender, date of birth, age and job role.
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