Are you looking for a tool that will help you with your SEO?

If so, then you’ve come to the right place. We’ve done the hard work for you, evaluating each of the tools available on the market today and compiling our findings in this report.

We’ll compare and contrast each tool in terms of its features, pricing, ease of use and customer support. By the end of our comparison, you’ll know what’s the best SEO tool out there.

We’ll also take a look at how each tool helps to improve your SEO ranking and how it can benefit your business.

Best Seo Tools Comparison

Why Use SEO Tools?
SEO tools save you from tedious keyword research and data analysis. With these tools, you’re able to see what’s working and which parts of your strategy could benefit from some tweaking. The best SEO tools also provide reports about how you measure up to competitors and where the greatest opportunities lie. What’s more, they allow you to measure search performance countries, regions, or languages.

It gets better. If you’re managing more than one website, SEO tools can help you assess each site’s performance on the fly. Many entrepreneurs with multiple websites end up putting a lot of data in spreadsheets and analyzing it manually. But that soon becomes overwhelming and raises the risk of the reports being inaccurate. Fortunately, you can use SEO software to save hours of effort and generate accurate reports at a click.

Best Search Engine Optimization (SEO) Tools

1. Ahrefs: SEO Keyword Tool
   Ahref – SEO Keyword Tool
   Ahrefs is one of the most recommended SEO tools online. It’s only second to Google when it comes to being the largest website crawlers. SEO experts can’t get enough of Ahrefs’ Site Audit feature as it’s the best SEO analysis tool around. The tool highlights what parts of your website need improvements to rank better in search engines. From a competitor analysis perspective, you’ll likely use Ahrefs to determine your competitor’s backlinks to use them as a starting point for your own brand. You can also use this SEO tool to find the most linked to content within your niche, check and fix broken links on your website,and get an overview of your best-performing pages (so you can see what information is drawing in the visitors).

Syed Irfan Ajmal

Syed Irfan Ajmal, a Growth Marketing Manager at Ridester, loves the SEO keyword tool Ahrefs. He shares, “Ahrefs is surely our most favorite tool when it comes to various facets of SEO such as keyword research, rank tracking, competitor research, SEO audit, viral content research and much more. We add our site and those of our competitors to it. The tool then shows us the sites which have backlinked to our competitors but not us. This helps us find great link opportunities. But this wouldn’t have been so easy if Ahrefs didn’t have the largest database of backlinks. Ahrefs has been instrumental in getting our site ranked for several major keywords, and getting us to 350,000 visitors per month.”

2. Google Search Console: Top SEO Tool
   Best seo tools
   Offered for free to everyone with a website, Google Search Console lets you monitor and report on your website’s presence in Google SERP. All you need to do is verify your website by adding a code to your website or going through Google Analytics and you can submit your sitemap for indexing. Although you don’t need a Search Console account to appear in Google’s search results, you can control what gets indexed and how your website is represented with this account. As an SEO checker tool, Search Console can help you understand how Google and its users view your website and allow you to optimize for better performance in Google search results. It’s especially useful for new websites as it lets site owners submit web pages for search indexing.
3. SEMRush: Marketing SEO Tools
   SEMRush – Marketing SEO Tools

Marketing SEO tools like SEMRush tend to be fan favorites in the SEO community. Experts love that they let you easily assess your rankings as well as identify changes and new ranking opportunities. One of the most popular features of this SEO tool is the Domain Vs Domain analysis, which allows you to easily compare your website to your competitors. If you’re looking for analytics reports to help you better understand your website’s search data, traffic, or even your competitors, you’ll be able to compare keywords and domains. The On-Page SEO Checker tool allows you to easily monitor your rankings and find some recommendations on how to improve your website’s performance.

Liraz Postan – SEO Experts

Liraz Postan, Senior SEO & Content Manager at Outbrain, recommends SEMRush as one of the best SEO tools. She says, “My favorite SEO tool is SEMrush with the feature of “organic traffic insights”. This feature lets me see all my leading articles with one dashboard, along with related keywords, social shares and word count. This gives me a quick overview of what’s working and where to optimize. I generally use SEMrush on my daily work, love this tool, and love using its site audit to optimize our site health. We improved our site health by 100% more since we started using SEMrush, and we increased conversions by 15% more from our content pages.”

4. KWFinder: SEO Keyword Tool
   KWFinder – SEO Keyword Tool

An SEO keyword tool like KWFinder helps you find long-tail keywords that have a lower level of competition. The experts use this SEO tool to find the best keywords and run analysis reports on backlinks and SERP (Search Engine Results Page). Their Rank Tracker tool helps you easily determine your ranking while tracking your improvement based on one key metric. Plus, if that’s not enough, you’ll get a ton of new keyword ideas to help you rank your website even higher.

George PerryGeorge Perry, an SEM Specialist at Bandwidth, raves about KWFinder. “I like that not only does it show me information on the keyword that I was searching for, but pulls in good suggestions for related terms, and how they compare (volume, CPC, difficulty, etc.) to the term I originally looked at. I’ve been able to help my clients target not only those big, pie in the sky vanity terms, but to better target those terms that are lower in the funnel and more likely to convert, allowing me to target them through focused content that answers the questions they’re actually asking.”

5. Moz Pro: SEO Software
   Moz Pro SEO software
   SEO software Moz Pro keeps popping up as one of the best SEO tools that experts actually use. Some specialists raved about how Moz was always up to date despite Google’s regular algorithm changes. Others praised Moz’s chat portal that allows them always to get an insightful response to every question asked. Whether you’re looking for keyword recommendations or a site crawl, Moz is a full-service powerhouse. You can get great insights into how your website is performing but also how to improve it. They also have a free MozBar toolbar that you can download to see your website’s metrics while browsing any page. If you’re looking to learn more about SEO, you should also consider checking out MozCon, their annual conference.

Keri Lindenmuth

Keri Lindenmuth’s, Marketing Manager at Kyle David Group, go-to SEO tool is none other than Moz Pro. She says, “My favorite feature of the tool is its ‘page optimization feature.’ It tells you exactly what steps you can take to improve the SEO of every single page on your website. For example, it will tell you to ‘Include your keyword in this page title’ or ‘Add an image with a keyword alt tag.’ This tool has substantially improved our client’s business simply by the fact that it gives increased transparency. We can compare their site’s traffic and optimization to that of their competitors. We can see which pages and search terms their competitors perform well in and alter our web practices to compete against theirs. Without a tool like Moz, SEO really becomes a guessing game. You have no idea where you’re doing well and where you can use improvement.”

6. Ubersuggest: Keyword Tracking Tool
   Ubersuggest: Keyword Tracking Tool

Ubersuggest, developed by Neil Patel, is a free keyword finder tool that helps you identify keywords and also the search intent behind them by showing the top ranking SERPsFrom short to long-tail phrases, you can find the right terms to use on your website with hundreds of suggestions from this free great keyword tool. Metrics Ubersuggest includes in its reports are keyword volume, competition, CPC, and seasonal trends. Great for both organic SEO and paid PPC, this tool can help you determine if a keyword is worth targeting and how competitive it is.

7. Answer The Public: Free SEO Tools
   Answer The Public – Free SEO Tools

Free SEO tools like Answer The Public allow you to easily find topics to write about for your blog. I’ve used this tool in the past to create content around specific keywords to better rank online. Say you’re in the ‘fitness’ niche. You can use this free SEO tool to create content around keywords like fitness, yoga, running, Crossfit, exercise and cover the entire spectrum. It’s great for finding featured snippet opportunities. Say you hire a freelancer to create content for you, all you need to do is download this list and send it over to them. And it would only take you five minutes, making it one of the most efficient ways to come up with SEO topics for new websites.

Matt Jackson

Matt Jackson, Head of Content at Wild Shark, loves free SEO tools like AnswerThePublic. He shares, “One of my favorite tools when compiling SEO content for a site is AnswerThePublic.com. The best feature of the tool is that it presents a list of the questions that web users are asking about a particular keyword. If I’m running out of genuinely useful content ideas, or if I’m compiling an FAQ page, it provides invaluable guidance as to what, exactly, people are searching for. It is not only useful for SEO content, it means that our clients can answer questions on their site, minimizing the number of customer service calls they receive and giving greater authority to a page and the overall business. And here’s a quick tip: prevent neckache by hitting the Data button, rather than straining to read the question wheel.”

8. SpyFu: Free SEO Tools
   SpyFu – Free SEO Tools

While SpyFu has an amazing premium version, many of our experts raved about its free features. If you’re just starting out, you can easily grow into the paid features as you start succeeding. You can easily view the number of times a keyword gets searched each month while easily determining the ranking difficulty for that keyword. You can also do some research on your competitors to determine which keywords they use. Additionally, you can search your competitor’s, or your own, website to easily see how many organic keywords they have, how many monthly clicks they get, who their paid and organic competitors are, the campaigns they’re running with Google Ads, and more. It’s one of the most detailed SEO analysis tools on the market.

Adele Stewart

Adele Stewart, Senior Project Manager at Sparq Designs, can’t get enough of SEO software SpyFu. She shares, “I have used SEMrush and Agency Analytics in the past, but SpyFu has the one-up on my client’s competitors. All of SpyFu’s features are great, but my absolute favorite is the SEO Research feature. You’re able to plug in a competitor’s domain and pull up information on their own SEO strategy. You can see what keywords they pay for vs. their organic standings, review their core keywords, and even assess their keyword groups. Using SpyFu has been integral to my client’s SEO successes. There’s so much more to track and report on, plus I don’t have to put in as much effort in research as I did with other SEO software. SpyFu pulls the information I need and organizes reports in a way that is presentable and understandable to my clients. I’ve already seen increases in indexing and rank for keywords that we didn’t even think of.”

9. Woorank: SEO Ranking Tool
   woorank seo ranking tool
   As a top SEO analysis tool, Woorank offers free and paid options to track and report your marketing data. You can plug in your competitors to discover which keywords they are targeting so you can overlap with theirs. Try understanding how keywords perform over time to optimize for users and search engines in the best way possible. And most importantly, understand the things your website is lacking from both a technical and content perspective. Woorank can help you identify duplicate content, downtime, and security issues and provide guidelines on how to fix them.
10. Majestic: Marketing SEO Tools
    Majestic: Marketing SEO Tools
    Majestic is one of the best marketing SEO tools according to experts. It has countless useful features like The Majestic Million which lets you see the ranking of the top million websites. Did your website make the cut? The Site Explorer feature allows you to easily see a general overview of your site and the number of backlinks you have. It also works as an SEO keyword tool to find the best keywords to target while also having features geared to site comparisons and tracking your rank.

Ryan Scollon

Ryan Scollon, SEO Consultant at RyanScollon.co.uk recommends the SEO tool Majestic. He says, “My favorite SEO tool is Majestic, with its main feature allowing you to check the backlinks of a website that you specify. My favorite feature is the ability to add your own client’s site and a bunch of competitors, allowing you to easily compare a variety of SEO metrics such as trust flow, referring domain count, and external backlinks count. Not only does it help us understand the [client’s optimization] weaknesses, but it also provides a simple table that we share with our clients, so they too can understand the problems and how they stack up to their competitors. We also use Majestic to audit competitors’ backlinks, as we can sometimes find a handful of easy opportunities to tackle before moving onto other link building tactics.”

11. Google Trends: SEO Checker Tool
    Google Trends Wireless Phone Charger
    Google Trends has been around for years but has been underutilized. Not only does it give you information regarding a keyword but it offers great insight into trends around the topic, which can be invaluable at any stage of a business’s growth. Search for keywords in any country and receive information around it like top queries, rising queries, interest over time, and geographical locations depending on interest. If you are unsure which trends are the ones for you, this is the best SEO tool to use.
12. SEOQuake: Free SEO Tools
    SEOQuake – Free SEO Tools

SEOQuake is considered one of the best free SEO tools. This Chrome extension acts as an SEO checker tool that performs on-page site audits, assesses both your internal and external links, and also does website comparisons to determine how you perform against your competitors. Other features of this SEO analysis tool include keyword analysis such as keyword density, an easy to read SEO dashboard, and an export feature that allows you to easily download and send data to key people on your team.

Brin Chartier

Brin Chartier, an expert digital marketer, and SEO content creator, loves the free SEO tool SEOQuake. She says, “I love a good browser extension, and SEOquake is the best free SEO tool for instant SEO metrics on any website or SERP. I can instantly pull an on-page SEO audit for myself or competitors, and the SERP overlay feature is an awesome visualization of key page metrics that I can export to CSV & share with my team. This tool saves me hours of manual work that I can use to actually move the needle creating SEO optimized content instead.”

13. Siteliner: SEO Analysis Tool
    Siteliner – SEO Analysis Tool
    Siteliner is an SEO checker tool that helps you find duplicate content on your website. What’s duplicate content? Identical content to other websites. And Google penalizes websites with it. With SEO tools like this one, you’ll be able to scan your entire website to find duplicate content, broken links, average page size and speed, the number of internal links per page, and more. It also compares your website to the average of websites checked with this tool to help you better understand where you stand.

Tieece Gordon

Tieece Gordon, a Search Engine Marketer at Kumo Digital, recommends the SEO tool Siteliner. He shares, “Siteliner is one of my go-to SEO tools whenever I’m presented with a new site. Identifying and remedying potential problems almost automatically improves quality and value, reduces cannibalization, and adds more context to a specific page if done correctly, which is the whole reason for using this tool. For a free (paid version offering more available) tool to offer the ability to check duplicate levels, broken links, and reasons any pages were skipped (robots, no-index, etc.) though, there can be no complaints at all. The key feature here that Siteliner does better than any other I’ve come across is the Duplicate Content table. It simply and easily lays out URLs, match words, percentages, and pages. And because it’s smart enough to skip pages with no-index tags, it’s a safe bet that most showing a high percentage need to be dealt with. I’ve seen a lot of ecommerce sites relying on manufacturer descriptions, service sites that want to target multiple areas with the same text, and sites with simply thin pages – sometimes a combination of these, too. I’ve seen that adding valuable and unique content has seen rankings, and in turn, sessions and conversions jump up for clients. All of this has stemmed from Siteliner. It may not be the enterprise-level, all-singing, all-dancing software that promises the world, but its simplicity is perfect.”

14. Fat Rank: SEO Tools
    Fat Rank – SEO Tools

SEO Chrome extensions like Fat Rank allow you to easily analyze your website’s performance. This SEO keyword tool lets you know the ranking of your keywords. You can add keywords to your search to find out your rank per page for each keyword you optimized for. If you don’t rank for the top 100 results, it’ll tell you that you’re not ranking for that keyword. This information allows you to better optimize your website for that keyword so you can make adjustments as needed.

Blake Aylott

Blake Aylott’s, SEO expert at Project Build Construction, favorite free SEO tool is one no one ever really talks about. “The SEO tool is called Fatrank. It’s a Chrome extension, and it shows the rank for any search query you type in as for a URL as long as you’re on that URL. If I need to know how I am currently ranking for a keyword, I can simply type it in and see. It is extremely accurate and live. The tool is a lifesaver when clients want to know their current ranking for something, and I can tell them with 100% accuracy. Fat Rank is free and should be a part of every SEO’s arsenal of tools.”

15. Keywords Everywhere: SEO Keyword Tool
    keywords everywhere seo tool
    Keywords Everywhere is another great SEO Chrome extension that aggregates data from various SEO tools like Google Analytics, Search Console, Google Trends, and more to help you find the best keywords to rank for. Free SEO tools like these simplify the process of determining the best keywords for your website. So rather than going through several websites each day, you can use this one tool to save you a huge amount of time.

Eagan Heath

Eagan Heath, Owner of Get Found Madison, is a huge fan of the SEO tool Keywords Everywhere Chrome extension. He shares, “It allows both me and my clients to see monthly U.S. keyword search volume right on Google, which is great for brainstorming blog topic ideas. It also allows you to bulk upload lists of keywords and see the data, which Google now hides behind enormous ranges unless you pay for Google Ads. Unbelievable value for a free tool!”

16. Screaming Frog: SEO Tools Online
    Screaming Frog – SEO Tools Online
    Ribbit, Ribbit. Screaming Frog is considered one of the best SEO tools online by experts. They love how much time they save by having this tool analyze your website super fast to perform site audits. In fact, every person we spoke to said that the speed at which Screaming Frog gives you insights was faster than most SEO tools online. This tool also informs you of duplicate content, errors to fix, bad redirections, and improvement areas for link building. Their SEO Spider tool was considered the best feature by top SEO experts.

Jon Hoffer, Director of Content at Fractl, loves the SEO tool Screaming Frog. He shares, “I wouldn’t be able to do my job without it. It lets me crawl client and competitor sites and get a broad overview of what’s going on. I can see if pages are returning 404 errors, find word counts, get a list of all title tags and H1s, and analytics data all in one place. Upon initial glance, I can find opportunities for quick fixes and see which pages are driving traffic. Maybe meta descriptions are missing, or title tags are duplicated across the site, or maybe somebody accidentally non indexed some pages – it’s all there. I also love the ability to extract certain data from pages. Recently, I was working on a directory and needed to find the number of listings that were on each page. I was able to pull that information with Screaming Frog and look at it next to analytics data. It’s great to know what competitors actually have on their sites. This is great for content ideas. Overall, Screaming Frog gives me the chance to run a quick audit and come away with an understanding of what’s going on. It reveals opportunities for easy wins and actionable insights. I can determine if site migrations went off without a hitch; they usually don’t. With the inclusion of traffic data, I’m also able to prioritize tasks.”

17. Serpstat: All-in-one SEO platform
    Serpstat

Serpstat is a growth-hacking platform for SEO, PPC, and content marketing goals. If you’re looking for an affordable all-in-one tool to solve SEO tasks, analyze competitors, and manage your team, Serpstat will be a great choice. Many experts are now switching to the tool, as it has collected keyword and competitor analysis data for all the Google regions in the world. Moreover, Serpstat is known for its awesome features. The most popular one is a Missing Keywords feature, which identifies the keywords that your competitors are ranking for in the top-10 search results, and you aren’t.

Dan Taylor
Dan Taylor, Senior Technical SEO Consultant & Account Director at SALT.agency, switched to Serpstat after trying other tools: “I’ve used a lot of keyword research and analysis tools in the years I’ve been working in digital marketing, and a lot of them have become really lossy and tried to diversify into different things, losing focus on what people primarily use the tool for. Serpstat is a great tool for research, doing some performance tracking, and monitoring multiple data points. It’s also user-friendly, and the fact it allows multi-user on the 3rd tier plan is a game-changer. To sum up, Serpstat is a great addition to the suite of tools that we use and is a very capable, cheaper, and less lossy alternative to other popular platforms.”

18. Bonus Tool: Incognito
    incognito tool
    Switching to Incognito mode and performing Google searches will give you unbiased, ‘clean’ searches to understand what your user sees and the results they get when searching for keywords. Using the autofill options will give you suggestions of semantic keywords to use. As one of the free and best SEO tools, searching in Incognito is helpful as it shows where you truly rank on a results page for a certain term.

Best seo tools 2022

SEO is one of the most important digital marketing skills, yet some say it takes the longest to master.

Whether you want to start a blog, ecommerce brand, or SaaS company, you need website traffic. And to get organic traffic, you need to rank on Google for specific keywords.

With only 10% of web pages on the internet getting organic Google traffic, using the right tools is critical.

Whether you need to perform keyword research, audit your website, do competitive research, or just want to see how well you rank on Google, you need to ensure that you’re doing things in the best way possible.

In this post, I ranked and reviewed the best SEO tools like Ahrefs, SEMrush, and Moz so that you can raise your SEO game this year.

Let’s get to the list.

Disclaimer: This article contains affiliate links that I receive a small commission for at no cost to you. However, these are merely the tools I fully recommend when it comes to SEO. You can read my full affiliate disclosure in my privacy policy in the footer.

What Are the Best SEO Tools?
Here are my picks for the best SEO tools to use this year.

1. GrowthBar.

GrowthBar is one of the easiest to use SEO tools on the market. They enable users to see millions of keyword results, your competition’s backlinks, Google Ads data and generate blog content in one click.

GrowthBar is a tool that is built using Open AI — the most sophisticated language model ever made. That means the results and recommendations are as good as it gets. It’s slick, sleek, and 100% intuitive.

Because of the simple user interface and robust data sets, it’s becoming a favorite choice for entrepreneurs, small businesses, and freelancers. But GrowthBar counts bigger companies like Minted, MagicJack, Square, Spekit, and Teepublic among its customers as well.

GrowthBar also has a free Chrome Extension so you can get SEO insights while you surf the web.

KEY FEATURES:
Organic Research — See millions of keyword suggestions along with their competitiveness score.
Competitiveness Metrics — See your competitors’ top organic keywords, top backlinks, and export any of the metrics into an Excel-friendly CSV.
Content Generation — Generate blog post outlines with proper keywords, headlines, word count, links, tone, and more — all with one click of a button.
GrowthBar Dashboard
PRICING:
GrowthBar Pricing
You can test out GrowthBar for 5 days for free, before upgrading to a paid subscription. It’s an all-in-one super powerful SEO tool for $29/mo — which makes GrowthBar significantly cheaper than most other quality tools out there.

USED FOR:
Content generation for bloggers.
Competitive research: understand your competition’s top organic keyword, Google Ads keywords, backlinks, and Facebook Ads.
Get word counts, difficulty scores, keyword suggestions, backlinks, and much more to build your content strategy.
CONS:
Lacks technical SEO metrics
Lacks historical tracking data
Lacks SEO audit feature
For the best new SEO tool, get started with a 5-day free trial of GrowthBar.

2. SEMrush.
   Best SEO Tools SEMrush
   SEMrush is a leading competitor analysis tool that helps users evaluate their competitors as well as their own content. It provides robust metrics and allows users to get top-performing pages, content, and keywords.

SEMrush has been successfully helping many website owners and ecommerce entrepreneurs to understand the SEO strategies of their competitors. This makes it one of the most popular SEO tools among small and medium-sized enterprises.

The SEO tool offers the best help for SEO, PPC, ad campaigns, backlinks, keyword research, SERP, and much more.

KEY FEATURES:
Organic Research – This feature allows the users to see the top keywords used by their competitors, and comp the changes of domains.
Advertising Research – It helps you run better ad campaigns by analyzing the ad budgets of the competitors. You can also localize your ad campaigns.
Product Listing Ads – SEMrush allows the users to see competitors’ Product Listing Ads and product feeds.
Traffic Analytics – SEMrush accurately tells about the online performance and traffic of a website. It also helps you understand the behavior and media consumption of potential customers.
PRICING:
SEMrush pricing
SEMrush offers three paid plans. The Pro plan is $99.95, the Guru plan is $199.95, and the Business plan is $399.95. There is also a quote-based Enterprise plan that you can customize according to the specific needs of the entrepreneurs.

USED FOR:
Creating guest blogging strategies
Analyzing the strategies of the competitors
Tracking past and current website ranking
Performing technical SEO audits and gauge user experience
Finding good advertising opportunities for CPC
Doing robust keyword research to make your content rank higher
CONS:
Newbies might find it a bit complicated
You have to pay a hefty tag for more advanced features
Instances of inaccurate data regarding advertisements and backlinks
Get started with SEMrush today.

3. Ahrefs.
   Adam Enfroy Ahrefs
   Ahrefs is one of my favorite SEO tools on the market. Not only is it the second-fastest web crawler (only behind Google) but it has the best user interface out of all tools on this list.

It’s primarily used for backlink audits, competitive analysis, URL rankings, keyword research, and more. Like SEMrush, Ahrefs also offers organic search reports to analyze the traffic of your competitors’ sites.

Users then use that extracted data for link building, keyword research, SEO strategies, rank tracking, and content marketing.

I use Ahrefs every day to check on new backlinks, my keyword’s search positions, and check out competitor insights.

I especially love their keyword explorer tool, which allows you to see keyword difficulty and related keywords that “also rank” for target phrases.

All these impressive features make Ahrefs a highly competitive SEO tool used by numerous SEO professionals and entrepreneurs worldwide.

KEY FEATURES:
Amazing Keyword Tools – Ahrefs generates millions of keywords on a single research query.
Ranking History – You can see the ranking history of any keyword used on any page of your website.
Content Explorer – You can do a content search within the Ahrefs database that contains more than 1 billion web pages.
Monitor Outbound Links – Ahrefs shows outgoing links report in the site explorer. This helps you keep proper track of where your guest posts are linking.
PRICING:
Ahrefs pricing
You can test out the product by opting for the 7-day trial for $7. After that, you can upgrade to the subscription plans start from $99 and range up to $999.

USED FOR:
Getting website improvement tips for increased visibility and ranking
To get a clear backlinks analysis report
To know the URL rating
To get historical backlink data analysis
To build a content strategy
CONS:
Lack of automated client-facing reports if you’re running an agency

4. Advanced Web Ranking.
   Advanced Web Ranking
   Advanced Web Ranking is a great SEO tool for teams looking to track a large volume of keywords. Its ability to track keywords on a hyper-specific level (including SERP features) and white-label reporting make it ideal for agencies and in-house teams.

This tool can also track 3,000 search engines and more than 170 countries, with support for not just Google, but also Baidu, Yandex, Amazon, YouTube, etc. Advanced Web Ranking also performs a deep competitor analysis that includes metrics like market share, estimated visits, and new competitor discovery.

KEY FEATURES:
It’s a long-standing tool and has existed since 2002.
Provides hyper-specific local SEO results on both desktop and mobile (country, city-level, or GPS coordinates).
3.000 search engines and more than 170 countries (also offers support for SEs such as Baidu, Yandex or Amazon & Youtube)
You can white-label reporting, export them via PDF, or CSV, create permalinks, integrate with Data Studio, etc.
It can accommodate large volumes of keywords (which is great for agencies and large in-house teams).
The tool supports unlimited users with different rights (admin, team member) at no additional cost.
PRICING:
Advanced Web Ranking Pricing
Advanced Web Ranking has four paid plans and all come with a 30-day free trial. Plans increase in price by providing more “units”, which allow you access to a higher volume of keywords to track.

Starter: $49 per month.
Pro: $99 per month.
Agency: $199 per month.
Enterprise: $499 per month.
USED FOR:
Performing keyword research.
Tracking large volumes of keywords.
Finding specific keyword rankings at the local level.
Competitor insights and understanding SERP features.
CONS:
Updates might take a long time if you’re tracking a huge volume of keywords since the rankings are collected in real-time.
There is no link building module.

5. Sitechecker.
   Sitechecker Website Checker
   Sitechecker.pro is a great website checker that provides a deep SEO analysis so that you can make SEO improvements. You simply input your website URL and click analyze. Once Sitechecker scans your website, you get insights into traffic, backlinks, rankings, and more.

KEY FEATURES:
Website Change Monitoring – Their ongoing website scans audit your website and provides information on changes that have been made and how they impact your SEO scores.
On-Page SEO Audits – Sitechecker scans your webpages and provides insights into issues to fix.
Website Traffic Check – You can view competitor site traffic without any limits.
Daily Backlink Tracking – Get notified whenever any new links point to your site (or any disappear) so you can take action.
Rankings Check – View your keyword rankings (including local and mobile rankings).
PRICING:
Sitechecker Pricing
Sitechecker has three main pricing plans starting at $29 per month. Their $29/month Startup Plan provides you the ability to use their website checker on 5 websites, 5,000 URLs, 500 keywords, and 5,000 backlinks. Pricing plans scale up with the number of websites, URLs, keywords, and backlinks you want to track.

USED FOR:
People that need a website checker for site audits.
Competitor tracking.
Keyword position tracking and monitoring.
New and lost backlink tracking.

6. Authority Labs.
   Best SEO Tools Authority Labs
   Authority Labs is another highly useful SEO tool that comes with a super-easy user-friendly interface. With Authority Labs, you can easily set up multiple sites and optimize your SEO campaigns. It also helps you acquire location-specific rank tracking to laser target your audience.

Users can also track the SEO campaigns and strategies used by their competitors in the market.

KEY FEATURES:
Global Tracking – You can easily do both local and global tracking for different countries and cities.
Keyword Targeting – Effective keyword targeting with keyword research tools.
Free Trial – Authority Labs also offers 30 days free trial.
Daily Reporting – Receive in-depth reports with daily rank checking that help you analyze where you are standing.
PRICING:
Authority Labs pricing
Authority Labs offers four different pricing plans. The Plus plans costs $49, and the Pro plan is $99. Other more advanced plans include Pro Plus at $225 and the Enterprise plan at $450. Apart from this, you also get a 30-day free trial; no credit card required.

USED FOR:
Tracking competitor domains
Tracking product ranking on various sites
Comparing mobile ranking to desktop results
Offers in-depth analytical reports automated reports into the reporting process
CONS:
Sorts keywords in alphabetic order, and there is no option to change this filter setting

7. Serpstat.
   Best SEO Tools Serpstat
   When it comes to SEO and digital marketing solutions, Serpstat is a one-stop-shop. From optimizing your SEO to running your ad and content marketing campaigns, it helps you with just about everything.

The Serpstat tool does keyword research, competitor research, PPC analysis, and so forth. The dashboard is smooth and easy to use to avoid complexity. Plus, it also helps website owners to keep complete track of the backlinks of their competitors.

KEY FEATURES:
Website Analysis – Serpstat runs an analysis by monitoring the domain and URL of the website. The analysis includes in-depth SEO and PPC research.
Keyword Research – Keyword research includes cluster research, search suggestions, search volume, content marketing, and SERP analysis.
Backlink Analysis – Collects full backlinks data spanning over the last two years and at the same time keeps track of your competitors’ backlink strategies.
Site Audit – Cleans up your website, HTML, page speed, and never lets you miss any potential error.
PRICING:
Serpstat pricing
Serpstat offers four different pricing plans that include monthly and yearly subscriptions. The Lite plan costs $69 per month, the Standard plan is $149, the Advanced plan is $299, and the Enterprise is $499. You also get a 30-day free trial.

USED FOR:
Searching keyword variations and collecting international data
Checking the relevance of different webpages
Tracking universal search results
Finding ad strategies and budget of your competitors
CONS:
Site auditing is quite slow for heavy websites
Shows inaccurate keywords sometimes

8. Long Tail Pro.
   Best SEO Tools Long Tail Pro
   Long Tail Pro is a keyword research tool that helps you explore less competitive keywords. These keywords can help you acquire high-converting online traffic, whatever your niche.

It offers excellent keyword suggestions in bulk, along with the keyword competitiveness score. This SEO tool is perfect for beginners and startups.

KEY FEATURES:
Create Multiple Projects – keep your all campaigns for different sites perfectly organized
Import and Export – Quick export of the best keywords into Excel and import into the Long-Tail Pro dashboard
Here’s how the Long Tail Pro works:

Long Tail Pro working
PRICING:
Long Tail Pro pricing
Long Tail Pro offers three different pricing plans along with 10 days of the money-back guarantee. The Agency plan costs $98 per month, the Pro plan is $45, and the Starter plan is $25.

USED FOR:
Finding competitive keywords
Generating long-tail keywords
CONS:
Limited manual keywords
Limited seed keywords
Does not help in analyzing backlinks

9. SEObility.
   Best SEO Tools SEObility
   SEObility is a powerful all-in-one SEO software that helps you monitor your website, which comes in handy in SEO optimization. With its daily updates and link building tools, SEObility helps entrepreneurs improve their search engine rankings with ease.

On top of that, it crawls all the linked pages of a website efficiently and finds issues, such as duplicate content and broken links.

KEY FEATURES:
Rank Tracking – Helps you track daily keyword rankings based on different demographics and search engines.
Keyword Monitoring and On-page Analysis – Does on-page crawling and keyword monitoring giving proper improvement suggestions to the users.
Local Search Results – Users can also evaluate and monitor the local search results that will help them rank higher for a specified targeted group.
Competitors Comparison – Quickly explores and compares the content of your competitors’ website so that you can optimize your process.
PDF Export and E-Mail Reporting – Generate regular reports to show a change in the rankings of the websites.
PRICING:
SEObility pricing
The Basic plan, designed for beginners is available at free of cost. The Premier plan designed for professional websites is available at 30 days of a free trial. After the trial, the plan costs $50 every month. The final Agency plan is $200 and is perfect for large websites and agencies.

USED FOR:
Website crawling and site auditing
Checking daily updated Google rank tracker
Link building and backlink checking
Whitelabel reporting and regular monitoring
Runs a Metadata and on-page check
Blacklist and safe browsing check
Monitors your page response time
Exports in-depth reports in CSV and PDF format

10. SEOquake.
    Best SEO Tools SEOquake
    SEOquake is one of the most powerful SEO tools and browser plugin that offers numerous SEO metrics. It is especially useful when it comes to content marketing as it quickly gives detailed information on any website.

It provides essential metrics, such as:

Number of external links
Alexa rank
Google rank
Domain age
SEMrush rank
KEY FEATURES:
SEO Bar – You just need to browse the web pages with SEO Bar and it will provide you with quick information.
SERP Overlay – It helps you view complete analysis of the SERP, and results can be exported in CSV format.
Keyword Analysis – Provides detailed and structured reports on keywords with proper keyword analysis.
Print and Export – Data can be saved into CSV file format from any file.
PRICING:
Entirely free of cost.

USED FOR:
Conducting an on-page SEO audit
Examining internal and external links
Comparing URLs and domains in real-time
Exporting data into CSV file format
CONS:
High-level parameters are quite confusing for the new users

11. SEOptimer.
    Best SEO Tools SEOptimer
    SEOptimer is an easy-to-use and straightforward SEO audit tool that helps you improve your page ranking. It excellently performs on-page optimization and off-page link building.

KEY FEATURES:
White Label SEO Audit – Gives websites their own branded reports by running a check multiple factors.
Embeddable Audit – Helps you generate more leads and sales for the websites.
SEO Crawler – Helps in detecting technical SEO problems by scanning every page of the website.
SEO Audit API – Used for trend analysis, tracking problems, and bulk reporting.
PRICING:
SEOptimer pricing
The pricing plans include one plan for the websites and two programs for digital marketers. The DIY SEO plan for sites costs $19 per month. On the other hand, the White Label plan and the White Label and Embedding plan for digital marketers cost $29 per month and $59 per month, respectively. You also get a 14-day free trial.

USED FOR:
Content marketing
On-Page Optimization that includes improving various elements of the actual site
Off-Page Optimization that includes building quality links
Ad campaign management for a quick traffic
Social campaigns to improve social presence
CONS:
No mobile app

12. LinkMiner.
    Best SEO Tools LinkMiner
    LinkMiner by Mangools is a highly effective backlink checker tool that helps you identify broken links. On top of that, it provides you with information like DA, Facebook likes, backlinks from Ahrefs, Moz, and more.

KEY FEATURES:
Powerful Backlinks – LinkMiner helps you identify Do-follow or No-follow backlinks by applying quick and advanced filters.
Link Strength – Evaluates the strength of the backlinks based on Citation Flow, Trust Flow, and Alexa Rank.
Advanced Backlink Analysis – Provides link building opportunities by finding new backlinks.
PRICING:
Initially, you get a 10-day free trial. After that, the paid plans start at $29 per month and range up to $79 per month.

USED FOR:
Mining the backlinks of your competitor’s website
Finding specific types of backlinks
Evaluating the strength of the links
CONS:
Does not always accurately assess the power of the backlinks

13. Pitchbox.
    Best SEO Tools Pitchbox
    Pitchbox is an all-in-one solution that streamlines and automates the influencer outreach and content marketing process. It helps you get in touch with influencers and bloggers, which ultimately provides you with substantial link building opportunities.

KEY FEATURES:
Campaigns – Pitchbox helps you run campaigns to get in touch with publishers, bloggers, and influencers.
Product Review – The product review feature quickly finds websites that do product reviews.
Email Templates – Offers preset email templates to engage prospective leads.
Opportunity Detail Screen – Shows each prospect’s info and also adds tags to the opportunities.
Workflow – allows users to search and filter the results.
PRICING:
Pitchbox takes a fully-customized approach to their pricing. You simply schedule a demo and then their team provides you with a custom monthly price.

USED FOR:
Finding influencers, bloggers, and publishers
Customizing outreach emails with automatic follow up
Making data-driven decisions to bring maximum results

14. Google Search Console.
    Best SEO Tools Google Search Console
    If you want to elevate your website’s Google ranking, then what’s better than leveraging Google’s SEO tool itself?

Google Search Console (formerly Webmaster Tools) helps you understand Google’s perspective of your website, measure the site’s search traffic, and fix issues related to your sitemap and indexing. By providing multiple data points and suggestions, Google Search Console is the backbone of your SEO. Note: Bing Webmaster Tools should be used in unison with this tool.

In addition to the Google Keyword Planner which runs through Google AdWords, Search Console is a must for every website. You can easily install this tool on WordPress with the Yoast SEO plugin.

KEY FEATURES:
Communication Channel – Acts as a communication channel that sends information about errors in your websites.
Control Center – Allows users to monitor the XML sitemaps that help them reevaluate and fix their errors.
Data Source – Allows users to extract data into Google Analytics or other analytical tools.
PRICING:
Free of cost.

USED FOR:
Search engine optimization and data analysis
Audience targeting and organic performance monitoring
Metadata testing and security monitoring
CONS:
Sometimes warnings and suggestions come with a wrong explanation
Doesn’t provide any information on your competitors
The new version is missing some vital SEO functionalities

15. Moz.
    Best SEO Tools Moz
    Moz is, without any doubt, one of the best SEO Tools in the market. From site auditing to rank tracking and from backlink analysis to keyword research, there’s not much that Moz cannot do. It provides you with industry-standard metrics and various page optimization suggestions.

You can also install MozPro for advanced features and the MozBar browser extension, which allows SEO analysis, Moz scores, and Google SERP info in your browser.

KEY FEATURES:
Rank Tracking – Tracks organic rank and performance of thousands of traffic-driving keywords.
Keyword Analysis – Helps you find new keywords with competitor research and SERP analysis.
Backlink Analysis – Provides metrics like Domain Authority and helps you build additional backlinks.
Site Audits – Crawls all your webpages to find any issues or errors.
PRICING:
Moz pricing
Moz offers a 30-day free trial. The paid plans start from $99 per month and range up to $599 per month.

USED FOR:
Boosting website traffic and ranking
Keyword research and on-page optimization
Link profile analysis
CONS:
Does not explore many keywords
Database and metrics are available for the US only

Conclusion

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