Driving traffic to your blog is one of the most important tasks as a blogger. This is because without traffic, you can’t make any money from your blog. If you have a blog and you’re not getting enough traffic, chances are you don’t have a good SEO strategy in place. It’s probably time for an overhaul.
There are many SEO tools that can help you optimize your blog posts, get more backlinks and improve your search engine rankings. In fact, there are hundreds of SEO tools out there. But which ones should you use? Here is a list of the top 9 SEO tools for bloggers:
Table of Contents
Best Seo Tools For Bloggers
1. Yoast
Yoast is a WordPress SEO plugin. It’s a suite of SEO tools for bloggers that enables you to optimize your content right in the WordPress interface. Use Yoast for adding structured data, meta descriptions, and internal links to your blog posts. Yoast excels in on-page SEO — it helps content creators write content that is perfect for Google search.
This is a Yoast screenshot from the very blog post I’m writing!
Yoast is one of the big four SEO WordPress plugins. Read my article Yoast vs RankMath vs SEOPress vs AIOSEO if you’re only looking for a WordPress plugin for SEO. Hint: most bloggers use an SEO plugin plus another tool!
Where users work:
- Growth Marketing Pro (us!)
- NCH.org (enterprise)
- Zenefits (startup)
- Digital Strike (agency)
- Forge and Smith (agency)
Features:
- Keyword optimization checklist (with traffic light visuals) for SEO and readability analysis
- Schema markup
- See a preview of what your finished page looks like
- Easily edit your URL slug, run redirects from old pages to new, breadcrumbs, and more
- Duplicate content checker
- Handles technical stuff like robots.txt, .htaccess, sitemaps, and more
- Social media optimization
- Internal linking suggestions
- Google Search Console integration
Pricing:
Starts at $89/year.
2. GrowthBar
GrowthBar has revolutionized the SEO tool market with its content generator feature. With one click, GrowthBar enables bloggers to create content outlines, using millions of data points and AI. GrowthBar outlines begin with an AI-generated title and introduction paragraph. Then GrowthBar’s millions of data points prescribe proper keywords, word counts, link counts, and more.
Plus, GrowthBar has keyword research, backlink and competitor analysis, keyword tracking, and a 5-star rated SEO Chrome Extension.
GrowthBar is one of the fastest-growing SEO tools for bloggers, with thousands of new users every month.
Where users work:
- Minted.
- Dell
- Square
- Spekit
- AspireIQ
Features:
- AI content
- AI blog ideas
- Keyword research
- Backlinks and other competitive intelligence metrics
- Chrome extension for on-the-fly insights
Pricing:
Bloggers especially love Growthbar for its affordable pricing. Compared to competitors, Growthbar is one of the lowest-priced SEO tools on the market today. See for yourself, sign up and get five days for free.
3. RankMath
If you’re a blogger that uses WordPress, RankMath may be a great SEO tool for you. RankMath is quick and easy to set up and includes a configuration wizard, resulting in an easy-to-use, efficient, and stylish user interface (UI).
RankMath optimizes sites for search engines and social media with Google Search Console and Google Schema markup integrations.
Some of RankMaths best features include internal and external link suggestions, title and content readability, keyword suggestions, and more.
Where users work:
- SEMrush
- Backlinko
- HubSpot
- Moz
Features:
- Google Analytics integration
- Rank tracker
- Keyword ranking
- Schema Markup
- Keyword comparison & google trends tool
- Sitemaps
Pricing:
RankMath attracts bloggers by offering a 30-day money-back guarantee with 100% satisfaction. It starts at $59/year and goes up from there.
4. Ahrefs
If you are a blogger looking for growth and don’t know how to accomplish it, look no further than Ahrefs, one of the best SEO tools for advancement.
Nail down the strategy to increase your outreach, boost keyword rankings, and rank higher on search engines with Ahrefs content gap insights, backlink and SERP checkers, keyword generators, and comparison charts.
Every blogger has a niche, and Ahrefs will help give insights from full site audits to what your competitors are doing, allowing you to outrank them.
Where users work:
- Adobe
- Netflix
Features:
- Site audit
- Site explorer
- Keywords explorer
- Content explorer
- Rank tracker
Pricing:
Ahrefs is versatile, helping junior marketers to large agencies with their SEO optimization; therefore, they offer four payment options. From Lite to Agency, Ahref is ready to help your business or blog grow. Lite plans cost $99/mo.
5. Semrush
Bloggers most likely have heard about Semrush, and for a good reason. Semrush is one of the best SEO tools for blogs.
Helping users bring more traffic to their website or blog through keyword research, site audits, and competitor analysis, SEMrush beats many competitors with its stunning UI (user interface). Users can compare the information with ease.
This all-in-one SEO tool is great for bloggers who are just starting, offering one of the most detailed dashboards there is. With excellent online support, users feel supported.
Where users work:
- Tesla
- Apple
- Decathlon
- Samsung
Features:
- Keyword research
- On-page SEO
- Rank tracking
- Competitor SEO analysis
- Content optimization
Pricing:
From marketing newbies to large agencies, SEMrush is used by many businesses, therefore offering multiple pricing options. Pro, Guru, or Business find features that will deliver superior results in each pricing option. The Pro plan starts at $99/mo.
6. Screaming Frog
Known as Screaming Frog SEO Spider, this tool is known for doing complete SEO audits on blogs to ensure your ranking in SERPs (search engine results pages) is high.
The team at Screaming Frog has years of experience; therefore, they understand that each business has specific requirements and work to empower you to achieve long-term sustainable results.
Screaming Frog’s services are ideal for bloggers who need highly technical analysis. So Screaming Frog is really best for bigger blogs and agencies serving bigger blogs. If your blog is relatively small, you probably don’t have technical issues that can’t be solved with a simple Google Lighthouse Audit.
Where users work:
- Apple
- Disney
- Amazon
Features:
- Broken link finder
- Duplicate content tracker
- Audit redirects
- Analyze page titles and metadata
- Generate XML sitemaps
Pricing:
Bloggers lean towards Screaming Frog because of its free version that offers many great functions for any beginner—looking for a more advanced option? Try Screaming Frogs paid version for unlimited use of their features.
7. KWFinder
Bloggers create content; that’s what they do. But to have the most impact, that content needs to be seen. To improve your ranking, KWFinder delivers the perfect keywords to you by analyzing backlink quantity to determine the difficulty of keywords.
All bloggers know that long-tail keywords are gold in the SEO world; KWFinder knows this too. The SEO tool helps you discover the best keywords to optimize your reach and rank and equips you with a keyword planner feature.
With a superb UI (user interface), KWFinder will quickly become your best friend when it comes to keyword-driven SEO optimization.
Where users work:
- Airbnb
- Alexa
- Skyscanner
- adidas
Features:
- Find long-tail keywords
- Analyze competitors keywords
- SERP analysis
- Local keyword search
Pricing:
With a 48-hour money-back guarantee, users can save up to 40% by purchasing annual pricing packages. Offering basic, premium, and agency pricing options integrate KWFinder into your business.
8. Moz Pro
Bloggers trust Moz Pro for the vast array of features helping users discover optimal keywords, find SEO errors and improve their link-building strategy.
Bloggers who use Moz Pro incorporate an SEO tool that helps them increase traffic, ranking, and visibility, which allows them to stay in tune with competitors and create high-ranking content.
With Moz Pro, you can conduct site audits to crawl your site, receive improvement recommendations and view the metrics of any site in seconds.
Where users work:
- Zillow
- Trivago
- Alaska airlines
Features:
- Site audits
- Rank tracking
- Backlink analysis
- Keyword research
Pricing:
The pricing plans offered by Moz Pro are Standard, Medium, Large, and Premium. All include MozBar premium, multiple search engines, SEO insights, 1-on-1 walkthroughs, and 24-hour online support.
9. Surfer SEO
It’s no wonder that Over 5,000 clients trust surfer SEO. This SEO tool is perfect for bloggers looking to optimize their content fast. Surfer is very similar to GrowthBar.
Surfer SEO helps users generate content strategies and blog posts that adjust to their domain, niche, and audience and provide guidelines based on top-performing pages. That way, you receive insights on the ideal content you should write.
One of Surfer SEO’s neatest features is its audit tool, creating a checklist that will help you understand the opportunities you have to enhance your website. Below is Surfer’s content editor.
Where users work:
- Opera
- Freshbooks
- Ramotion
- InPost
Features:
- SEO auditing and monitoring
- SEO content
- Keyword research
- Competitor analysis
- Custom reports
Pricing:
Offering a 7-day guarantee, Surfer SEO has three pricing plans to fit your blogging needs. The basic plan is great for beginners, and the pro plan works best with bloggers looking to grow, and the business plan is for more prominent, developed businesses.
best seo tools for wordpress
1. All in One SEO for WordPress (AIOSEO)
All in One SEO for WordPress (AIOSEO) is the best WordPress SEO plugin on the market. Used by over 3+ million users, it is the most comprehensive SEO toolkit that helps you improve search rankings without learning any complicated SEO jargon.
It comes with the easiest setup wizard that automatically helps you choose the best SEO settings for your business. AIOSEO shows you TruSEO on-page analysis with an actionable checklist to optimize your posts and pages.
The on-page SEO checklist includes a smart meta tag generator where you can use dynamic values (current year, month, day, custom fields, author info, and much more) in your SEO title and descriptions. This means you don’t need to update a post just to change SEO titles.
AIOSEO also comes with Rich snippet schema markup, smart XML sitemaps (with advanced controls), SEO health check, and other useful features to grow your search engine visibility.
There is a built-in social media integration to add Open Graph metadata as well. This means you can choose which image or thumbnail you want to show when your pages are shared on social media websites like Facebook, Twitter, Pinterest, etc.
AIOSEO also comes with built-in WooCommerce SEO tools for eCommerce sites. This include features like dynamic optimizations, individual product page optimizations, product image SEO, and other handy features to bring more organic traffic to your online store.
For more SEO savvy users, it includes full control of RSS feeds, Robots.txt editor, local SEO, Google News sitemaps, video SEO, advanced redirect manager, 404 tracking, IndexNow integration, and more.
For business owners, it comes with SEO user roles, so you can manage access to important SEO features without handing over control of your website.
Update: Recently AIOSEO added a Link Assistant which is a game-changer for internal linking. It helps identify link opportunities and help you bulk-add internal links with just a few clicks.
Overall, All in One SEO (AIOSEO) is the most beginner-friendly and comprehensive WordPress SEO plugin on the market. It eliminates the need to install multiple plugins to do things on your website and works perfectly for all types of businesses, eCommerce, blogs, news, and other websites.
2. SEMRush
SEMRush is the best overall SEO tool on the market. Used by professional SEO experts, marketers, bloggers, and businesses of all sizes, it provides a comprehensive set of tools to grow your traffic.
You can use it to find organic keywords and search terms that you can easily rank for. It also allows you to do competitive research and see which keywords your competitors rank for, and how you can beat them.
SEMRush SEO Writing Assistant tool helps you improve your website content to beat the top 10 results for your focus keyword. It integrates with WordPress, and this will help you write more SEO friendly content.
To learn more, see our complete guide on how to do keyword research for your website.
We use SEMRush for our websites because of their competitive intelligence and SEO rank tracker features.
3. Google Search Console
Google Search Console is a free tool offered by Google to help website owners monitor and maintain their site’s presence in Google search results.
It alerts you when Google is unable to crawl and index pages on your website. You also get helpful tips on how to fix those crawl errors.
Most importantly, it shows which keywords your website is ranking for, anchor texts, average position, impressions, and more. You can use this data to find keywords where you can easily rank higher by simply optimizing your content. You can also use this keyword data to come up with new blog post ideas.
For more details, see our comprehensive Google Search Console guide for beginners.
Tip: You can use MonsterInsights to track your keyword rankings inside WordPress admin area using Google Seach Console data.
MonsterInsights, another tool we’ll mention later, helps you bring the Search Console reports right inside your WordPress dashboard for easy access.
4. Yoast SEO
Yoast SEO is a popular WordPress SEO plugin that allows you to optimize your WordPress website for search engines.
It lets you easily add SEO titles and descriptions to all posts and pages on your website. You can also use it to add Open Graph metadata and social media images to your articles.
Yoast SEO automatically generates an XML sitemap for all your website content which makes it easier for search engines to crawl your website. It also helps you easily import your SEO data if you have been using another SEO plugin.
For more details, see our complete guide on how to install and setup Yoast SEO plugin in WordPress.
5. Google Keyword Planner
Google Keyword Planner tool helps you generate your own keyword ideas from Google itself.
No one on the planet has more insights into what people are searching for than the search giant Google. This free tool is offered to Google’s advertisers for free and anyone can use it. Its main purpose is to show advertisers the keywords they can bid on for their advertising campaigns.
It also helps advertisers choose the right keywords by showing them an estimate of search volume, number of results, and difficulty level.
As a content marketer or blogger, you can use this data to find keywords with high search volume, high advertiser interest, and more importantly keywords where you can easily outrank all other sites.
Conclusion
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