What is google analytics? Google Analytics provides you with the necessary tools to track, measure and report your websites traffic. It is a free tool that has been around for over 10 years. The data that Google Analytics provides is not only helpful in measuring the success of your website but also helps provide you with information about your visitors. Where are they coming from, how long do they stay on your site and what pages do they visit are some of the common questions that Google Analytics can help answer.
The most powerful tool of Google Analytics is its ability to tell you if your website is successful. If no one visits your website or no one stays long enough to read one of your blog posts then maybe it’s time to make some changes.
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Best WordPress Plugin For Google Analytics To Head
Keep in mind, the ability to add Google Analytics to your WordPress site easily should be one of the biggest things you look for in a Google Analytics plugin
So if you’re ready to use Google Analytics in WordPress here’s the list you’ve been looking for:
1. MonsterInsights
MonsterInsights is hands-down the best Google Analytics plugin for WordPress.
This wildly popular plugin lets you set up Google Analytics to track your site traffic easily. And you don’t have to touch a single line of code to get access to all that informative Google Analytics data.
Features:
- Get detailed reports about your visitors’ country, gender, device, and more.
- See how users found your website, what keywords they searched for, who referred them, and what they did on your site.
- Integrates with Universal Analytics and Google Analytics 4 (GA4). You can use the dual tracking feature to connect to both versions at the same time.
- Use the Forms addon to track your form views, submissions, and the form conversion rate. This can help to solve form abandonment issues.
- Use the EU Compliance addon to make your site compliant with GDPR and other EU privacy regulations. MonsterInsights integrates with the best WordPress GDPR plugins.
- Set up universal event tracking to collect data from any device.
- Use download tracking to find out the number of times a file was downloaded.
- Connect Google Analytics eCommerce tracking with WooCommerce, Easy Digital Downloads, or MemberPress to see important data including your conversion rate, transactions, and average order value.
- Install instantly; MonsterInsights works with popular WordPress themes.
- See your site stats inside your WordPress dashboard, which saves time switching to the Google Analytics website.
Overall, it’s a very powerful and popular Google Analytics plugin. Many successful website owners use and recommend it. And, it’s simply the easiest way to add Google Analytics to WordPress.
Cost: Free. The premium version starts at $99.50/year.
Click here to get started with MonsterInsights today!
2. ExactMetrics
With more than 1 million active installs, ExactMetrics is another one of the most popular Google Analytics plugins for WordPress. It’s also free, which is great if you’re adding Google Analytics to a hobby site or startup.
This well-known tool to add analytics to your site was formerly known as Google Analytics Dashboard for WordPress (GADWP).
Features:
- Lets you track website visitors and get analytics reports in your WordPress dashboard.
- Shows you important details like page views, bounce rate, mobile analytics stats, organic searches, and traffic from social media sites.
- Displays real-time statistics, including the number of visitors, traffic sources, and where they come from.
- Provides in-depth reports for each page and post so you can analyze the on-page data and optimize your content.
- Provides full event tracking for AMP (Accelerated Mobile Pages).
ExactMetrics makes it easy for you to track events like downloads, emails, affiliate links, and more with Google Analytics data.
Cost: Free.
3. Analytify
Analytify is a freemium Google Analytics plugin. It offers a simple installation process to add the tracking code to your site.
Features:
- Just like MonsterInsights, it lets you view the analytics reports inside your WordPress admin area.
- Lets you check the statistics of individual posts and pages.
- Offers different addons to enhance its functionality. For example, you can track campaigns using UTM parameters.
- Lets you use eCommerce tracking for WooCommerce and Easy Digital Downloads to get an overview of your sales, transactions, and revenue.
- Sends automated email reports for every post, page, and general stats of your site.
Cost: Free. The premium version starts at $39.
4. Enhanced Ecommerce Google Analytics Plugin
Looking for a Google Analytics plugin to track your WooCommerce store?
The Enhanced Ecommerce Google Analytics plugin is a free WordPress plugin that’s great for WooCommerce.
Keep in mind that this plugin comes with certain limitations. It only supports simple products. Also, it’s not fully compatible with some WordPress themes, like custom or child themes.
Features:
- Uses the eCommerce tracking feature of Google Analytics to study user behavior and help you to optimize your online store.
- Supports 4 types of behavior and performance reports: shopping, checkout, product, and sales.
- Helps you track product clicks, impressions, and add to cart events. These can be tracked on your product page, category page, featured product section, and more.
Cost: Free.
5. Google Analytics by 10Web
Google Analytics by 10Web is another freemium plugin on our list. It’s simple, but gets the job done.
Features:
- Set and manage goals within your WordPress admin area.
- Get all your analytics reports in your dashboard, just like MonsterInsights.
- Integrated with Google Adsense and Google Ads (formerly Google Adwords) to get important data from paid ad campaigns.
- Lets you export reports in CSV to use elsewhere.
- Lets you send automated email reports.
- Offers eCommerce tracking, custom notifications on specific triggers, and custom event tracking codes.
Cost: Free. Premium version starts at $30.
6. GA Google Analytics
GA Google Analytics is a lightweight and GDPR compliant WordPress plugin. There is a free version, but the features are limited.
To get additional features, you’ll have to upgrade to the pro version of the plugin. Once you install at activate it and paste in your tracking ID, it will place Google Analytics data tracking code on all the pages of your site.
Features:
- Disables tracking of admin-level users to get the right data on the right visitors.
- Lets you easily customize the tracking code if you want.
- Doesn’t display your site stats inside your admin panel. You’ll have to log in to your Google Analytics account to view the analytics data.
Cost: Free. Premium version starts at $15.
7. WP Google Analytics Events
Although it hasn’t been updated in quite some time, the WP Google Analytics Events plugin is a Google Analytics tool to check out if you just want to track certain events on your site without writing any code.
Google Analytics Events lets you easily understand what your visitors do on your website. However, you should know the plugin only tracks events. So it isn’t as comprehensive as the other plugins we looked at.
Features:
- Use events to compare the performance of your CTA (call to action) buttons.
- Track links, page navigation, and contact form submissions.
- The premium version offers extra features including YouTube and Vimeo tracking.
Cost: Free. The premium version starts at $79/year.
best free google analytics plugin for wordpress
MonsterInsights
A Google Analytics plugin for WordPress helps to make data-driven decisions that help to increase sales. If you check the stats of the site on a regular basis, then you can know the traffic source of the site. The necessary measures can be taken for site growth.
The advanced tracking features in the plugin and the customizable reports allow you to take necessary actions in the WordPress dashboard. The advanced tracking of events, e-Commerce, etc. can be done with ease without taking much time.
Behavior Report lets you know about the keywords working in favor of the website. In addition, the report shows the referrer of the site as well as how your site is discovered. In a similar manner, you can explore other reports to know the situation of an audience, content, e-Commerce, etc. on the site. Furthermore, the search console report is useful in tracking the site ranking, so that you can constantly focus on-page optimization.
If you want to find out the best performing statistics depending on time, author, categories or tags, then it helps you. In addition, it lets you analyze the performance of focus keywords and SEO score.
ExactMetrics
If you are tired of writing code or hiring a developer to set up tracking of website, then ExactMetrics solves this problem for you. The live statistics of Google analytics appear in the dashboard which helps to make data-driven decisions.
You can add the advanced tracking options related to events to check user behaviors. In addition, there are other tracking options related to file downloads, outbound links, authors, ads, affiliate links, custom fields, referrals, and many more.
The custom reports can be used to check the performance of the site in the search console, e-Commerce, etc. The plugin has integration with various Google analytics tools. This is the reason that it is active in 1 million sites.
GA Google Analytics Plugin for WordPress
The plugin has multiple features and it is fast as it is lightweight. It adds tracking code in all desired pages either in header or footer. The setting of the plugin allows you to create a custom markup with different panels that can toggle.
There is no need to track own statistics when you open or close your own site. There is a provision to disable the tracking of admins so that the data are more accurate. The tracking code is customizable that can be also enabled from the admin area.
Woocommerce Google Analytics Integration
As the name suggests, the plugin integrates WooCommerce with Google analytics. If you want to provide a referral link at the time of purchase, then the plugin allows it. In addition, you can add the transaction information in the Google analytics data for making data-driven decisions.
Furthermore, it supports the advanced e-Commerce event tracking that helps to increase the conversions.
You can have a look at Best Free WooCommerce Plugins.
Analytify WordPress Google Analytics Plugin
There is no need to copy any Google Analytics code manually while you add a tracking code to the website. The statistics are available in its own dashboard, frontend and in the backend too. It makes statistics tracking simple for posts, pages as well as custom post types.
The statistics include traffic coming from top cities, countries, referrers, etc. Furthermore, you can change the appearance with the help of custom CSS. You can focus on your top keywords and average time on site to study the nature of the visitors.
In addition, you can get full features in the premium version of this plugin. Both the simple and advanced shortcode is available to check the custom statistics as well as the real-time statistics of the site is available in the dashboard.
Check the Best Free WordPress Plugins as well.
Conclusion
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