In this blog, we’ll go over some ways to make your website more search-engine friendly.

Search engine optimization is a science unto itself. It’s a constantly evolving field of study that attempts to do the impossible: guess what Google wants. Through this seemingly Sisyphean feat, you can get your website to rank higher on search engines, which means more people will see it and hopefully click on it. The more clicks it gets, the higher in the rankings it goes—and so forth and so on.

But with all the changes Google has made since its inception in 1998, it’s harder than ever to figure out what exactly makes one site rank higher than another. To help you out, we’ve compiled a list of 15 “black hat” SEO tools that can help you optimize your website for search engines.

Black Hat Seo Tools List

If you want to succeed as an online marketer, then you will need to utilize several different marketing strategies to reach your target audiences. Search engine optimization(SEO) is one of the most effective methods of generating traffic for your web page. SEO aims to increase the online visibility of your website specifically in search engine’s unpaid results pages.

Black hat SEO is an innovative and aggressive SEO strategy that focuses only on search engine algorithms and is not geared towards a human audience. These black hat SEO strategies can be incredibly rewarding for advertisers. Most recently, developers have created tools to make black hat SEO easier for users. These black hat SEO tools are useful for things such as link building and content creation.
Backlink Building Tools: GSA Search Engine Ranker, RankerX
Article/content generator: Article Forge, GSA Content Generator, Wordai
Web Scraper & Data Harvester: Octoparse, Scrapebox, Hunter.io
Social Automation Tools: Jarvee, Hashtag Generator, Ektor.io
Residential IP Proxies: Luminati.io, Smartproxy, Shifter.io
Datacenter IP Proxies: Stormproxies, Myprivateproxy, SSLprivateproxy
Captcha Breaker: GSA Captcha Breaker, Deathbycaptcha, Anti-captcha
Several of the most important factors that contribute to sites online ranking are a number of quality links, click through rate and bounce rate. Black Hat SEO tools manipulate these factors to push websites to the top of users SERPS (search engine results pages.)

Some of the most popular Black Hat SEO tools are auto link builders, auto content creation tools, social media monitoring tools, and proxies. These tools allow marketers to automate some of their daily tasks and allows them to shift the focus of their workload into other projects.

Some argue that black hat SEO techniques are unethical and even illegal in some areas of the world. However, with many taking advantage of these tools, it is foolish not to use them for your own digital marketing campaigns. However, it is important to balance these black hat techniques with other more accredited marketing techniques that are credible and reputable. If you fail to use these black hat SEO techniques properly, you may eventually become banned from certain search engines altogether.

10 Best Black Hat SEO Tools
If you want to increase your page’s ranking on users search engine results pages then you should try out some of these ten best black hat SEO tools. Some of the most popular tools include content automation tools, link building tools, cloaking software, and article spinning software.

You may be thinking, “why should I use any of these top ten black hat SEO tools?” The answer is simple. These tools can help you quickly generate high returns on your latest advertising and marketing campaigns. Black hat SEO usage is most common among marketers looking for quick returns, rather than long-term investments, but the returns can be immediate and large. While the large returns can be very attractive, it’s important to balance these new age black hat strategies with traditional marketing strategies that are steady over the long term.

With hundreds of millions of users searching online databases every day, you cannot afford to be lazy with your search engine optimization strategies. If you want to skyrocket to the top of your users SERPS then you must be aggressive with your SEO marketing strategies and employ the use of some of these top ten black hat SEO tools.

To help with your large workload as a marketer or entrepreneur, employ the use of these SEO tools that were developed specifically for people like you and me. If you take the time to learn these black hat SEO techniques and use these top ten tools, then your page will be populated at the top of hundreds of thousands of users search engine results pages every day.

GSA Search Engine Ranker: Auto BackLink Building Tool
If you want to create backlinks in bulk, you should consider downloading the GSA Search Engine Ranker Tool. This powerful tool gives marketers the ability to automate their backlink building and never have to do it by hand again. This software builds backlinks 24/7 and requires little to no input from the user. The innovative software behind GSA Search Engine Ranker automatically creates accounts and registers them on relevant authority sites and submits your content automatically.

GSA Search Engine Ranker Advanced Scheduling Feature

You can monitor several different campaigns at one time with the advanced scheduling features offered by GSA Search Engine Ranker. You can choose how many projects you’d like to run at one time, and even tweak advanced settings like limiting activity to certain times, and selecting the exact start and stop times for precision control of your latest online marketing campaigns. The user interface is easy to follow and provides reports in diagrams and charts that are easy to understand.

GSA Search Engine Ranker Backlink Auditing Feature

FEATURES:
Advanced Project Scheduler
Backlink Auditing
Manage anchor text, keywords, meta data, and descriptions
Project filters
External API Access
One of the best features that GSA Search Engine Ranker offers its customers is the ability to manage several project filters. These filters can help you set exact parameters for your latest online advertising campaign. Some filters include keyword filtering and country filtering. This is a great feature for marketers who want to define the countries where their links are placed, and even the language the site should have. This allows you to test out how your site is ranking around the world, and in particular areas. This valuable insight can alert you to changes that need to be made as your clients branch out across a global landscape.

GSA Search Engine Ranker Project Filters
The GSA Search Engine Ranker is just one of many powerful black hat SEO tools offered by GSA which is a German custom software development firm. They offer many helpful SEO tools that can automate and reduce the digital marketer’s daily workload. The GSA Search Engine Ranker is offered for sale at a price of $99. This is a fair price for all the features offered, and marketers should certainly not overlook this option when choosing from the available black hat SEO tools on the market.

GSA Search Engine Ranker Online Store Pricing

Scrapebox: Best Link Harvester & keyword scraping
If you want an SEO tool that has been proven to attract attention to web pages in users search engine result pages, then you should check out Scrapebox. Scrapebox is an innovative tool that helps users with their aggressive SEO strategies. Scrapebox offers many advanced features that marketers need such as search engine harvesting, mass link building, and keyword scraping. These advanced features help you uncover your competitor’s keywords and get your site ranking even higher than ever before.

Scrapebox Search Engine Harvester
Scrapebox offers a high-quality mass link builder feature that attracts many marketers to its service. This mass link builder allows users to generate blog comments for their sites at the push of a button. Not only are you able to post comments on your own blog, but you can use the link builder to post comments on dozens of different blog platforms and contact pages across the web. This SEO strategy ensures that your web page will be visible in the search engines and will increase your page rank with every relevant backlink.

Scrapebox Mass Link Builder
FEATURES:
URL Harvesting
Search Engine Harvesting
Keyword Scraper
Comment Poster
Link Checker
YouTube Scraper
One of the other popular features that Scrapebox offers its customers is its lightning fast keyword scraper. This takes the lengthy time out of keyword research and allows you to track your competitor’s keywords directly. Scrapebox uses a high-tech scraping method to determine what other online users are searching for. Scrapebox then takes those suggestions and auto-complete queries and generates tons of keywords all from one base keyword. This is a great way to automate keyword generation and reduce your time spent tracking keywords each day.

You may be interested in, How to use Scrapebox with proxies.

Scrapebox Keyword Scraper
You can purchase Scrapebox for just $97. This is a great price and can be a lot cheaper of an option than some of the tools that operate on a monthly subscription scheme. Don’t let the low price fool you though, Scrapebox is a credible and reputable company within the online marketing and advertising world and is used by many fortune 500 companies. Scrapebox also offers great customer support, with helpful video tutorials and even 24/7 tech support for its customers.

Scrapebox Pricing

RankerX: All-in-one SEO marketing automation tool
Update – 2020.06.08RankerX is a better alternative to SEnukeTNG!

Note: SEnuke did not update for years!

The number one black hat SEO tool on our list is SEnukeTNG. This all-in-one SEO marketing automation tool helps users monitor their traffic and track engagement metrics with their followers and audiences. Some of the statistics that SEnukeTNG tracks are total site visits, and total page views. This tool utilizes a powerful CrowdSearch feature to simulate hundreds of user searches on online search engines like Google to generate results for its customers.

Founded in 2008, this tool offers features like automated backlink creation in which the software automates the top-ranking factors that databases track such as click through rate and bounce rate. Users can boost their CTR and reduce their bounce rate by automating the keyword ranking strategies with SEnukeTNG and their advanced algorithms. The user interface is very easy to use, and all that users need to do is enter in their URL, and then type in the keywords they want to rank for; SEnukeTNG will handle the rest.

SEnukeTNG Feature for Create A Spinner Article
FEATURES:
Unlimited Built-In Proxies
Loop Mode
Link Crawling
SEnukeTNG has more ranking influence than any other SEO tool. This package allows marketers to take their competitors ranking and keywords and use it themselves. Some of the most popular features that SEnukeTNG has to offer are the automatic creation of valuable social links, media-rich content, press releases, and even fully optimized SEO campaigns. The innovative loop mode feature allows users to set up their campaign only once, and the software will rinse and repeat as necessary, loading relevant content for users automatically, as well as automatically creating backlinks on authority sites each day.

SEnukeTNG BackLink Building Feature
SEnukeTNG offers several different pricing models for users to choose from. If you are not sure about the service, you can take advantage of the seven day trial for only $1. This is a great option for users who are not sure whether or not they like the tool. Once you’ve finished your trial, you can choose to purchase the tool for $97 per month for one license, or three licenses for $147 a month. The tool also offers an annual pricing plan which is $777 a year, and $1377 a year respectively.

SEnukeTNG Pricing Options

If you are looking for an industry-leading tool that can automate your SEO strategies, then you should certainly try out SEnukeTNG. This is one of the leading tools available for SEO marketers, and when utilized properly can fully automate your latest ad campaign. If you don’t mind paying the premium monthly cost, then SEnukeTNG is a great all in one black hat SEO tool for you to consider.

GSA Content Generator: Scrape content & Content Generator
One of the hardest aspects of a link building campaign is not having any quality pages to link to. Building relevant and unique content for your postings can be costly, often times requiring you to pay freelance writers to write the content. Well, thanks to GSA content creator you can now generate readable content at the click of a button. This powerful software allows users to create unlimited amounts of projects that scrape and spin links, images, and videos and it’s easier than ever before.

GSA Content Generator Keyword Scraper

GSA Content Generator allows customers to control every aspect of the article spinning and content generation process. Users can control settings such as number of paragraphs, words per paragraph, embed locations, and many more. This tool is popular among black hat SEO users because it allows users to add their own content sources at the push of a button. The powerful scraping functionalities allow users to harvest keywords, content, images, and videos and put together their own finished product.

GSA Content Generator for Content Scraper

FEATURES:
Batch Project Creator
Built in Proxy
Unlimited Projects
Video and Image Scraper
Keyword Scraper
One of the most popular features about GSA Content Generator is the built-in proxy. This powerful article generator includes its own proxy capabilities which prevent third parties from tracking your data. This can be incredibly important for black hat SEO users who want to stay unbanned and do not want to be tracked down by popular search engine providers such as Google.

GSA Content Generator Filter Options

This tool is only $147 and is a great deal for marketers who have massive backlink campaigns planned in the future. This generator will free up time and save money for marketers and is part of the larger GSA SEO software suite. Finding fresh content has never been easier before, and if you want to automate your SEO strategies then you should definitely give GSA content Generator a try.

GSA Content Generator Pricing

Article Forge: High quality, AI-powered content generation
If you need content for all your link building strategies, you will find no better tool than Article Forge. Article Forge uses artificial intelligence to write high-quality content from scratch about any topic in less than a minute.

Because every article is written from scratch, you will never have to worry about duplicate content no matter how many articles you generate. Article Forge also includes new LSI keyword algorithms (the same algorithms search engines use to evaluate content relevance) that make sure every piece of content will be seen as relevant by search engines.

AI-powered content generation

Article Forge makes the content creation process more efficient than any other tool. All you need to do is enter your keyword(s) and with the click of a button, you will get back a complete, high-quality, unique article. The efficiency doesn’t stop there, Article Forge also has a bulk generator where you can create multiple articles at a time.

bulk articles generator

Article Forge even allows you to connect your blogs and set up post schedulers so you can completely automate your content pipeline. This, combined with a powerful API and integrations with all major link builders will allow you to put your SEO empire on autopilot while you sit back and watch the ranking go up and the cash come in.

article forge autopilot

FEATURES:
Automatic Article Creation
Bulk Article Generation
0 duplicate content
Automatically keyword optimized
Automated blog posting
API & Integrations with major tools
article forge pricing

There are Monthly and Yearly plan options for Article Forge. The Monthly plan is more expensive at $57/month and the Yearly plan is the much better deal at $27/month (paid yearly). Going for the yearly plan is often the best option as you can set up the Article Forge automated posting or link it to your other tools and have it automatically generate content in the background while you focus on other parts of your SEO strategy. Even if you go with the Monthly option, you will be saving a ton on content costs because not even an army of writers can create as much content as quickly as Article Forge.

Finally, Article Forge offers a free 5-day trial so you can see for yourself how artificial intelligence powered article writing can take your business to the next level.

WordAi.com: Another Great Article Rewriter Software
Created in 2011 by founder Alex Cardinell, WordAi is a useful article rewriter that many SEO marketers take advantage of when they need to generate their own written content in a short amount of time. This powerful tool is able to rewrite entire sentences from scratch and does so with such a high level or precision, that it passes detection on major plagiarism checkers such as Copyscape. This is a great tool for users who need to spin content and create unique articles for their SEO marketing strategies quickly and in a large volume with little editing.

WordAi Logo

WordAi is popular among industry professionals because it produces readable, high-quality written content for its users. Some of the most popular features include bulk spinning, list spinning, title spinning, and HTML editing. Some however, argue that the readability of WordAi can differ based on the targeted niche audience. To correct this, we recommend giving all articles a quick review after spinning.

WordAi Article Spinner

FEATURES:
Bulk Spinning
Edit HTML
Title Spinner
List Spinning
There are two different pricing models available for WordAi. The first option is more expensive and is paid on a monthly basis at a price of $49.95 per month, coming to a grand total of $600 per year. If you think that you want to work with this tool for the long term, then you should consider the yearly plan which only comes to a total of $347. This is a great price for all the high-quality features that are included with this software.

WordAi Pricing From Website

If you want to rewrite sentences and generate your own completely unique content, then you should download WordAi. This tool is a must-have for your next link-building campaign. If you want to see if this tool is right for you, then be sure to download the free 3-day trial!

Thebestspinner.com: Another easy to use content Spinner
Another great automated content generation tool for SEO marketers is thebestspinner.com. Similar to WordAi, this is a tool that automatically spins articles and generates unique written content for its users to place online in backlinking campaigns. This is a great blackhat tool for marketers who want to increase their online web presence.

Article Spinner Feature from ThebestspinnerThebestspinner.com is easy to use, all you have to do is enter your article text and it will give you a randomly spun version of the article. The advanced algorithms behind this tool pulls thousands of synonyms from their online thesaurus to provide users with unique and customized content for their niche audiences.

Sentence Spinner Feature from Thebestspinner
FEATURES:
Unlimited Nested Spinning
Built-in Copyscape API
Side by side comparisons
A useful feature is the built-in Copyscape API which is a plugin that allows users to submit their newly spun articles through the popular plagiarism checker. This ensures that articles are unique and can be used online without repercussion. This is a great feature to have, and it can serve as a final check for the article before online submission.

Thebestspinner pricing
This black hat SEO tool is relatively expensive but pretty comparable to some of the other tools on our list. Thebestspinner.com offers premium paid access for $37 per month and includes a 30-day money back guarantee in case you aren’t fully satisfied with the quality. This tool is one of the best automatic content creation tools for written articles and is a great option for your next SEO marketing campaign.

Jarvee: Social media Marketing automation tool
Update – 2020.06.08Jarvee is better alternative to FollowLiker
Social media is an integral piece of any modern SEO marketing strategy. Social media webpage’s collective shares, likes, and visibility are known as social signals and they can indirectly contribute to a site’s online search engine ranking. These social media signals affect SEO and it’s important to understand these metrics to gain valuable insight for your next advertising campaign. Thankfully, helpful tools like followliker.com have been developed to automate most social media management tasks.

FollowLiker Instagram Functionality
FollowLiker provides support for all the four major social media platforms – Instagram, Facebook, Twitter, Tumblr. There are many features that users can take advantage of such as automated retweets, replies, favorites, and likes. This is a great tool to boost follower interaction between clients and their audiences. The software also boasts scheduled postings in which users can automate their future posts by pre-loading them in and setting them to release at specific times. This social media automation is great for users who are frequently traveling and want to plan their social media marketing strategies in advance.

FollowLiker Twitter Functionality
FEATURES:
Auto Follow / Unfollow
Major Platform Support
Scheduled Posts
Run Multiple Accounts
One of the best features that FollowLiker provides are its numerous payment options. The flexibility here in choosing which package works best for you is a great way to save money and only pay for the services you need. Do you primarily only market on Twitter? Then select one of the twitter specific plans starting with a one-time payment of $98.

FollowLiker Twitter Pricing Plan

Do you need to manage all of the major social media platforms? Then consider investing in the more expensive Full Edition that supports all four of the major social media platforms and requires a one-time payment of $338. Regardless of which plan you select you will also be faced with a 5.99 monthly fee after your first month, but this covers the 24/7 customer support that you will be granted with your purchase.

FollowLiker Full Edition Pricing
If you need an all-in-one social media monitoring and automation tool, then you should really download FollowLiker. This black hat SEO tool has been proven to boost online engagement and can help you boost your page to the top of users SERPs.

Myprivateproxy: Best dedicated proxies provider
Certain black hat SEO techniques require the user to change their IP address to prevent an IP ban being placed on themselves. In order to change your IP address, you will need to use a proxy server. A proxy server changes your computer’s IP address and masks your true location, ensuring that you stay ban free. A popular type of proxy used today is a Datacenter proxy which only reveals the proxy address of the company running the datacenter, rather than the individuals personal IP address.

Myprivateproxy options configuration

Users who want to mask their IP address should buy the dedicated proxies, and wE suggest the Myprivateproxy because of its many great features. It is an industry leader within the proxy security industry. Their innovative technology uses proxies from multiple locations to ensure that users are masked with non-sequential IP’s. With a 99% network uptime, Myprivateproxy is one of the most secure and reputable proxy providers in the world. It has earned our top spot for dedicated datacenter IP proxy providers.

FEATURES:
HTTP/HTTPS Protocol Support
IP Authentication & Username/Password Auth
Optimize Private Proxies for SEO Software
Unlimited Bandwidth & API
Myprivateproxy has 16 major US data centers, as well as 8 European datacenters. These highly anonymous private proxies are optimized for SEO tools and advertisers needs. This tool provides great functionality with black hat SEO tools such as SEnuke, and Scrapebox that we previously discussed. Another useful feature for users is the full browser functionality and support with plugins for Chrome and Firefox.

Want to know more about MPP? Read our expert review.

The pricing depends on how many proxies you want, and the type of proxy you’re interested in. The private proxies start around $1.50 while the shared proxies are cheaper and start at about $0.65.

Myprivateproxy Pricing Options

It is important to note that IP address is just one of many security triggers online when it comes to black hat SEO use the proxies mask the IP will be fine, But for some other behaviour like post classified ads online, you should also try some other masking tools like a browser fingerprint spoofer to ensure full anonymity.

Luminati.io: Best residential IPs proxies provider
The world’s largest and number one trusted tool for residential proxies is Luminati. This service is specifically optimized for SEO users and allows you to scrape any web data without fear of being blocked or banned. This is a must have for any SEO users who want to specifically use residential proxies. Luminati features IP’s in over 220 countries, 26,000 cities, and has over 11,000 ASN’s to choose from. Perhaps the most remarkable statistic is their 99.9% network uptime which guarantees you and your clients are always protected.

Luminati Company Logo

FEATURES:
Browser Extension
Advanced Proxy Manager
API Plugins
Geo-Distribution
Concurrent Sessions
The pricing structure offered by Luminati is a great choice for users who know exactly what their needs are. The pricing plan for residential proxies is based on two factors that they use to estimate your monthly traffic in gigabytes per month. You first specify the average size per request in KB, and then you specify how many daily requests you will be running. Luminati uses these two factors to estimate your monthly traffic in GB per month and you are charged $12.50 a month per GB. One caveat to keep in mind though is that the starter plan does require a minimum monthly commitment of $500.

Luminati Starter Pricing Plan

Want to know more about their proxies? Read our review about Luminati proxies.

Thankfully, Luminati also offers a 7-day free trial so you can try out the tool before you purchase. If you are looking for a true residential proxy service, then you need to check out Luminati. Hundreds of industry experts use this tool every day to help with their black hat SEO techniques and you can too!

GSA Captcha Breaker: Best captcha breaking software
Last but not least on our top ten list of black hat SEO tools is GSA Captcha Breaker. This is the third GSA product on our top ten list, and that is because the German software developer stands behind their products with excellent customer service, troubleshooting, and support.

One security safeguard that can stop some black hat SEO techniques in their tracks is the advanced Captcha security system. A captcha system is designed to stop bots from visiting websites. Captcha systems present web visitors with a text image containing some phrase that must be replicated to prove the user is a human user and not a robot.

GSA Captcha Breaker Screenshot

GSA Captcha Breaker is an advanced tool that allows automated entry into websites to perform black hat SEO techniques such as scraping, and automatic content generation. This is a great tool to be used in conjunction with several of the other tools that we have covered on our top ten list so far. GSA Captcha breaker will break almost any captcha type, and even includes an editor to add any new captcha systems that are created in the future.

FEATURES:
Break any captcha
Works with any software
Editor to add new captcha systems / Free Updates
Life Time License
GSA Captcha Breaker Simulation Feature

Like most of the other available GSA products, Captcha Breaker can be purchased for a one time fee. The tool will run you $147.00 but it is well worth the investment for your black hat SEO techniques. Investing a little money here can really pay off for you in the long run.

When your website is ranking on the first page of users search engine results pages, your investment will have paid for itself. Trust the experts at GSA and be sure to try out their Captcha Breaker to help you scrape, generate, and soar to the top of the most popular search engines!

Captcha Solving Services to Auto Solve and Bypass CAPTCHA
GSA Captcha Breaker Pricing

Conclusion
Some may argue that black hat SEO techniques are unethical and should not be practiced. However, there are many benefits to black SEO marketing strategies that should be realized. These marketing strategies allow users to automate some of the time-consuming aspects of search engine optimization. Popular tools like those top ten listed in this guide can help marketers bring their pages to the top of users search engine results.

When choosing which black hat SEO tool is best for you, there are several factors to be considered. First, you will need to determine what your exact needs are. Are you looking for a cloaking software to disguise your location when tracking page rankings across the world? Or do you need a content automation software to generate your material while you work on other tasks? Once you identify your needs, you can start looking at some of the available products on the market.

While some of the SEO tools are free, some are paid; so you will also need to consider your budget for these tools. If you have more money to spend, be sure to consider tools with proven track records and friendly customer support. Ultimately, it comes down to personal preference because every web page, client, and marketer is different. If you give a few of these tools a shot, you can find your favorites and eventually have your black hat SEO strategies heavily automated.

Many people are using the advanced black hat SEO tools listed in this guide. Don’t fall behind the pack, be sure to experiment with these SEO techniques during your latest ad campaign. If you follow those tips and tricks listed in this guide, then you are well on your way to online success.

Black hat seo techniques with examples

Search engine optimization (SEO) is a set methods used to yield a high ranking on the search engines results pages (SERPs) by optimizing the relevancy, accessibility and quality of your content and webpages overall. This normally employs the use of ethical and non-deceptive SEO techniques and strategies, otherwise known as “white-hat SEO.” “Black Hat SEO,” in contrast, is the use of deceptive and unethical techniques to in-organically improve a page’s ranking in the SERPs. These practices are against the search engines’ terms of service and can result in the site being banned from the search engine and affiliated sites. In this article, we will go over the pitfalls and consequences of black hat SEO for your business, as well as explain why white hat SEO is a better option overall.

What Exactly is Black Hat SEO?
https://s28309.pcdn.co/wp-content/uploads/2018/06/a-white-grey-and-black-hat-used-to-describe-the-different-categories-of-SEO-based-on-their-techniques.jpg

When it comes to SEO techniques, there are actually three distinct forms: white hat, grey hat, and black hat. These are terms used to classify the many different ways to utilize SEO in order boost traffic to a website or page. White hat SEO focuses on implementing SEO tactics designed for a human audience (not the search engines) and that are also in line with the approved terms and conditions of search engines.

Black hat, in sharp contrast, focuses on gaming the search engine algorithms to unfairly rank pages for keywords that are often unrelated to the page content. Furthermore, black hat SEO tactics may focus on manipulating website crawlers to increase website traffic instead of delivering quality content.

Grey hat SEO falls somewhere in the middle, implementing strategies that include both white hat and black hat methods. While those who use grey hat tactics may unintentionally or unknowingly violate some guidelines or ethical standards, they do not have the malicious intent that typical black hat users do.

Examples Of Black Hat SEO and Why They are Dangerous
Common examples of black hat SEO strategies include the use of invisible text, doorway pages, keyword stuffing, page swapping, or the addition of unrelated keywords to a page. Each of these techniques are defined below, with insight as to how they can be detrimental to any business website.

1. Invisible Text
   Invisible text is any text that search engines can read, but users can not. This allows black hat users to target multiple keywords and improve SEO by concealing text onto the page. Most of the time, this invisible text contains additional keywords that are not reflected in the page copy, deceiving search engines into ranking those pages higher in the SERPs. Modern search engines are quick to notice this, however, since they are much more sophisticated and better at detecting spam tactics.

black hat SEO invisible text code example
Figure 1.1

black hat SEO invisible text on page example
Figure 1.2

Figures 1.2 and 1.3 show an example of invisible text. Figure 1.2 display the HTML code for the page in WordPress with a class called ‘hidden-text,’ and Figure 1.3 shows how the class reflects on the page. It is programmed to disable users from seeing the copy while allowing search engine robots to read it.

One caveat: there is one instance where invisible text is okay and actually required by ADA compliance. Alternative (alt) text is technically a required form of invisible text embedded in pictures. This can create an audio-transcription which can be read to individuals who are blind so that they may understand what the picture is about.

2. Doorway Pages
   Doorway pages are pages on a website that are loaded with keywords but have poor page content. These pages are designed to trick search engines into believing there is good quality content pertaining to the keyword on the page. Doorway pages are generally accompanied with invisible text to pull in users who are searching for multiple topics within a specific industry. Once again, search engines are now smart enough to detect how much time is actually being spent on the page, causing doorway pages to be de-ranked easily.
3. Keyword Stuffing
   Keyword stuffing is the use of placing an unnecessary amount of keywords into page copy. This differs from keyword rich content in that the specific words are overused to the point that it becomes incoherent and unreadable for website users. For example, implementing a keyword five to six times throughout your content utilizes would be considered acceptable white hat SEO Using the same keyword five to six times in the same paragraph, however, would not only make for a terrible user experience, but would be flagged as spam.

yoast showing overstuffing of keywords
Figure 1.3

Figure 1.3 shows a keyword analysis from the popular WordPress optimization tool, Yoast SEO. The analysis is warning the user that the keyword density is almost double the recommended amount in their copy. To avoid accidental keyword stuffing, they should use variations of the keyword and/or similar terms. This can also provide benefits as it allows the page to potentially range for a cluster of keywords.

4. Page Swapping
   Page swapping refers to allowing a page with white hat techniques to rank well in the SERPs, and then swapping it out with content from a less-optimized page. Users of this common black hat SEO technique will keep the page title, meta description, and URL the same to maintain its page ranking, but change the page content. They can then repeat this process to create multiple pages which rank high without having to invest in creating optimizing content. While it may seem like a way to gain quick website traffic with minimal effort, page swapping is considered a huge violation and can consequently result in search penalties.
5. Unrelated Keywords
   Unrelated keywords are keywords that are stuffed into a page that have little to nothing to do with the content on the page. These unrelated phrases are designed to pull users from multiple searches onto their page even though the content itself may be completely irrelevant to their search. Unrelated keywords are generally paired with all of the aforementioned black hat techniques, making the use of unrelated keywords perhaps one of the most notorious of all black hat SEO methods.

What Are The Consequences Of Black Hat SEO?
a key on a keyboard that says banned which represents the dangers of malicious search engine optimization techniquesSearch engines look out for specific black hat techniques when crawling and indexing a page. Most pages that show evidence of using these tactics are instantly de-ranked, with the possibility of domain penalties such as “domain blacklisting,” which that could prohibit your entire website from being displayed in the SERPs. Not only would this cause your website to be de-indexed by search engines, you would also inevitably lose the ability to send organic traffic to your website and its content. Thus, while black hat SEO might seem like a quick way to increase traffic to your website, it is not recommended. Considering the high risk of being caught by the search engines, and the detrimental effects of being banned, black hat SEO is considered a futile undertaking, and is not accepted by the online marketing community as a whole. Therefore, you can expect to face certain consequences if you choose to implement these unethical tactics.

Google regularly changes their algorithm to ensure that certain black hat SEO techniques are no longer efficient. In the past, some of the more notable updates have included “Florida” which penalized websites for keyword stuffing, “Panda” which penalized for content farms, and “Penguin” which penalized for certain linking practices.

The Benefits Of Using White Hat SEO
Unlike black hat SEO, white hat SEO focuses on using ethical and fair techniques to improve the quality and visibility of a website and ensure that it performs well in search engines. This can include a number of different factors and techniques, including optimizing site architecture and performance, relevant keyword research, content marketing, on-page SEO, and a number of content-specific fixes.

White hat SEO allows you to improve your rankings in the SERPs while maintaining the integrity of your brand and website. Likewise, it enables you to do so while staying within the search engines’ terms of service. Other white hat SEO techniques include offering quality products or services, using keyword-rich and descriptive meta tags, offering a fast-loading website that is mobile-friendly, making your website easy to navigate, and creating backlinks to your website. Using white hat methods is one of the best ways to create and sustain an ethical and successful website.

Contact A Digital Marketing Firm
a marketer using white hat SEO techniques to ethically improve a website search engine rankingIf you are looking for ways to increase your website’s traffic while utilizing ethical and sincere SEO techniques, contact a professional digital marketing firm to help with your SEO today. And remember, while using white hat SEO techniques to get ranked in the search engines may be a slower process the results are more stable and sustainable in the long-term. To get started now, contact the experts at 321 Web Marketing.

Conclusion

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