BrightEdge is the leader in enterprise SEO with the most powerful SEO and content performance marketing platform, helping more than 1,600 global enterprises with over 5,000 brands and agencies increase organic traffic, improve engagement, and grow revenue. The BrightEdge platform provides accurate and comprehensive rankings across all major search engines including Google, Bing, Baidu, Yahoo!, Yandex, and YAHOO JAPAN by combining massive amounts of data with machine learning. BrightEdge’s patented Data Cube technology stores up to four years of data to help customers prove ROI, measure their total addressable market (TAM), benchmark against competitors, project future opportunity, and plan strategically.

BrightEdge is the global leader in enterprise organic search, social and content marketing optimization. The BrightEdge platform integrates advanced SEO technology with content performance analytics to help marketers find, track and optimize their customers’ digital experiences across all devices, channels and content types. Our deep data-driven insights and comprehensive set of solutions empower marketers to make smarter decisions, drive measurable actions and deliver better results.

Brightedge seo software

What is BrightEdge?
AI and machine learning-enabled, web-based content marketing platform that allows medium to large businesses to perform research for trending topics, keywords and more while tracking page-speed performance. The search is based on seasonality and events. Further, it also assists in tracking the content ranking and page-speed performance, across various digital channels.
Best For
AI and machine learning-enabled content marketing platform that allows medium to large businesses to perform research on trending topics & keywords while tracking page-speed performance.
BrightEdge Pricing Overview
They do not have a free version. BrightEdge offers a free trial.See additional pricing details below.

BrightEdge Pricing
Starting From:
Not provided by vendor
Yes, has free trial
No free version
PRICING DETAILS (Provided by Vendor):
Contact BrightEdge Technologies for pricing details.
PRICING RESOURCES:
Be an Informed Buyer: Understanding the True Cost of Business Software
SEO Software Pricing Guide
BrightEdge Features
Features are displayed in alphabetical order.

Activity Dashboard
API
Content Management
Dashboard
Data Visualization
Keyword Rank Tracking
Keyword Research Tools
Keyword Tracking
Performance Metrics
Reporting & Statistics
Search/Filter
SEO Management
Third Party Integrations
FOUND IN THESE CATEGORIES:
Brand Management Software|Competitive Intelligence Software|Content Marketing Software|Enterprise Content Management Software|Marketing Analytics Software|SEO Software|Web Analytics Software|Website Optimization Tools Software
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BrightEdge Reviews
Showing 5 of 39 reviews
Overall
4.2
Ease of Use
3.5
Customer Service
4.0
Pros
“The other feature that I really like is the in-depth reporting on keyword performance and the ability to see all of your SEO metrics in one view.”
“BrightEdge is a fantastic tool which has really helped us in increasing our presence on organic search.”
“The tool helps in showing ranks and recommendations for individual keywords which is fantastic for a business like ours.”
“Additionally, they assign you a “success manager” who meets with you regularly to get the most out of the tool. Our success manager was great.”
Cons
“First and foremost – recommendations are not worthwhile. You put it lots of legwork for it to tell you what basic SEO would.”
“Also, the service just doesn’t work well, almost every time I use Brightedge it crashes, the UX is horrible and clumsy, and it requires so much manual entry.”
“The [SENSITIVE CONTENT] even sent an email to my boss’s boss, trying to argue that the marketing team is making a poor decision.”
“A bit tricky to get the hang of at first – there are lots of options, dashboard types, functions and features.”
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READ ALL 39 REVIEWS
Verified Reviewer
Marketing and Advertising, 201-500 employees
Used the software for: 2+ years
Overall Rating
5.0
Ease of Use
5.0
Customer Service
5.0
Features
5.0
Value for Money
5.0
Likelihood to Recommend
10/10
Reviewer Source
Source: Capterra
October 23, 2018

SHARE REVIEW
“Not just an SEO tool but a business tool”
Pros: With BrightEdge, I have been able to prove not only SEO value to clients but use the software to help make decisions that answers questions like “Should we move into this new product market?” or “What is my market share?”
Cons: At times the software can take quite some time to load and if you’re a multitasker or like getting things done quickly this can be a challenge.
Stephanie E.
Marketing Manager
Computer Software, 11-50 employees
Used the software for: 1-2 years
Overall Rating
4.0
Ease of Use
3.0
Features
5.0
Likelihood to Recommend
7/10
Reviewer Source
Source: GetApp
January 9, 2018

SHARE REVIEW
“Excellent tool for SEO. Has all the functionality one could need.”
Pros: Recommendations in the system based on keywords and preferred pages by keyword. Great site health audit check which lays out what needs to be fixed, by importance. (You can even assign value to to pages in Google Analytics, so you get a better idea of what to fix first.) Amazing team behind the product who is always looking for customer input to improve and add options. Assign specific tasks to people by function, such as assign a developer to fix a speed issue or assign a designer to add a meta description to a page. Track the progress of tasks assigned. System will auto mark something done when it detects a task is completed. Just an amazing product in so many ways. Training and certification cannot be beaten. My favorite part of Brightedge is that in the keyword analysis you can find high value, low competition keywords to write about. This helped us attain first page presence for some very high value keywords. We also used their help to start creating pages with Google Schema and had amazing results with that.
Cons: Their onboarding is excellent, yet it still takes some time to get used to the entire system of adding researching and adding keywords, mapping a keyword to a preferred page, and then getting and completing tasks. Once you understand it and get used to how it works, it is awesome. However you have to be extremely committed and spend quite a bit of time on a regular basis to make that happen.
Gaurav G.
E-commerce Web Analytics & SEO Specialist III
Retail, 10,001+ employees
Used the software for: 6-12 months
Overall Rating
3.0
Ease of Use
3.0
Customer Service
3.0
Features
3.0
Value for Money
3.0
Likelihood to Recommend
7/10
Reviewer Source
Source: Capterra
January 27, 2020

SHARE REVIEW
“Holistic SEO Analytics Tool”
Overall: My overall experience with BrightEgde tool has been great when it comes to usability of its interface and the search analytics it provides once the integration with Adobe Analytics tool is successfully implemented. I was able to get quick insights into factors or search signals which are impacting our e-commerce website’s organic rankings on Google.com and Bing.com. Based on those insights, I was able to suggest content and internal linking changes to improve product relevant traffic and conversions which lifted the ROI of site.
Pros: Using BrightEdge tool, I was able to analyze organic search campaigns holistically. I was able to compare organic search rankings of the landing pages my copy team optimized the content of to themselves over a period of time as well as to competitor sites’ landing pages. Additionally, I was using the tool to understand which keywords have high search volume and potential to convert to drive higher sales. By optimizing landing page organic content and keywords for search engines, I was able to improve roi of e-commerce.
Cons: BrightEdge tool depends on integration with analytics tools such as Adobe or Google to maximize its potential. Unless appropriate connections between those tools are made, BrightEdge won’t be able to show the impact of higher organic rankings for specific search keywords on a website’s traffic to landing pages and the revenue being generated from it. Additionally, api from Google search console and Adwords are needed to compare how organic search results are trending versus paid search campaigns performance.
Alternatives Considered: Conductor
Reasons for Choosing BrightEdge: Because BrightEdge tool offered lower cost and higher ROI for organic search campaigns.
Jill J.
Marketing Operations Specialist
Packaging and Containers, 501-1000 employees
Used the software for: 2+ years
Overall Rating
5.0
Ease of Use
4.0
Customer Service
5.0
Features
5.0
Value for Money
3.0
Likelihood to Recommend
7/10
Reviewer Source
Source: Capterra
January 17, 2022

SHARE REVIEW
“Great software; High price”
Overall: The customer service was top notch. The software was fantastic, but the price point was extremely high – especially when we are able to get many of the some features at a much lower price.
Pros: I really loved the ease of use, the reporting functionality, the website optimization recommendations, etc.
Cons: For our industry there was little competitive research, keyword suggestions, etc.
Alternatives Considered: Semrush and Conductor
Reasons for Choosing BrightEdge: Functionality and responsiveness
Verified Reviewer
Retail, 51-200 employees
Used the software for: 2+ years
Overall Rating
4.0
Ease of Use
3.0
Features
4.0
Value for Money
2.0
Likelihood to Recommend
1/10
Reviewer Source
Source: Capterra
November 4, 2021

SHARE REVIEW
“Overpriced compared to its competitors”
Overall: I think BrightEdge is best suited for large companies with large SEO teams and big budgets.
Pros: The main pro of BrightEdge over something like SEMrush is the ability to assign keywords to specific landing pages, and then track ranking of those specific pages. Additionally, they assign you a “success manager” who meets with you regularly to get the most out of the tool. Our success manager was great.
Cons: It’s too expensive. At least 3x what we are paying for an alternative solution that we like better. The account managers do not honor your decisions, and will try to go above you if you want to leave. The [SENSITIVE CONTENT] even sent an email to my boss’s boss, trying to argue that the marketing team is making a poor decision. The tool itself can be overwhelming and requires too much work to make the high cost worthwhile. The fact that they need to assign you a success partner to make sure you are using it, says a lot.

How does brightedge work

An SEO company helps brands drive business. The work can be done in-house or by an agency or as a combined effort. In either case an SEO company and solution needs to provide the ability to discover, create, optimize, and measure their SEO results.

Success in SEO requires:

Quality content that is thematically organized
Pages that are well linked internally and externally
Site pages that load fast
Use HTTPs and do not have mixed content on secure pages
A site that is mobile-friendly
Excellent technical optimization that makes the site easy to crawl and navigate
Up-to-date sitemaps, robots.txt, and use of the latest code, like schema
Elimination of site errors, especially 404, page not found
A strong plan and content creation cadence
Elimination of duplicate content and meta data
Complete and accurate local and Google My Business information
Lean and efficient site code that runs flawlessly
What began in 2007 as two people working from a kitchen table has grown to more than 375 employees and an SEO company with eight offices worldwide. BrightEdge grew to become the leading SEO company with the most-adopted enterprise SEO platform, assisting over 8,500 brands with proactive SEO and content performance marketing insights that keeps them ahead of the curve.

BrightEdge’s patented tools translate into revenue for clients. From the largest hotel groups to the top 10 online retailers and the biggest companies in technology, brands turn to our company as the platform of choice when they need to measure and optimize the content and win online.

The SEO Company Innovating the Fastest to Help You Stay Ahead of the Curve
Organic search comprises 53% of all searches made online. The need for dynamic SEO strategies, and a comprehensive SEO technology to manage it and refine content into meaningful marketing action, is clear.

Google and other important search engines update their algorithms hundreds of times per year with large and small impact. BrightEdge is a Silicon Valley content performance and SEO company that’s on the leading edge. Part of that means that we’re always building and testing new technology that prepares our customers for changes to the search algorithms, content performance, content marketing, and digital marketing in general. Our platform leverages AI-powered technologies that allows brands to execute on their SEO and Content Performance Marketing within a smart framework, enabling them to stay current with the latest best practices in search optimization, even in cases where algorithm tweaks are no longer publicly disclosed or outlined in detail.

That’s why companies all over the globe rely on BrightEdge as their SEO platform and its patented technologies, like Share of Voice competitive tracking, Mobile Search performance metrics, and unparalleled Social SEO and Content Performance Marketing capabilities. Our rapid rate of innovation and release differentiates us from any other SEO company.

SEO Company BrightEdge StoryBuilder Technology

Here’s a sample of some our powerful innovations as a company:

SEO and Content Insights: Our AI-driven capability, Insights, watches for opportunities and threats and communicates the high-priority ones daily to the customer.
Mobile-First Era SEO: Your share of mobile customers is growing each day. Search engines like Google continue to emphasize the importance of mobile search optimization in order to compete online. BrightEdge gives you the data to win at mobile search.
Secure Search: In an age of secure search and Google’s “(not provided)” data, our page reporting gives you access to total content performance in revenue, visits and conversions at a page level, not just a keyword level.
Content Optimization: Content and editorial teams integrate our content optimizer into their CMS to easily create search-optimized content.
Competitive Analysis and Insight: BrightEdgedeveloped the first patented “reverse index” of the web that offers you a thorough glimpse into how your content performance footprint compares to your competitors.
Global, Local, and Hyperlocal: BrightEdge’s content performance marketing platform integrates with major search engines outside the United States to track the metrics that are important, no matter where your brand takes you. BrightEdge provides hyperlocal Google rank in 72,000 locations across the world to enable regionally precise tracking.
SEO Company that’s Proven Across Industries
BrightEdge is the SEO platform of choice for thousands of global brands, including some of the largest brands in the United States like Adobe, Marriott, Nike, 3M, Microsoft, Hallmark, L’Oreal and more. SEO and Content Performance Marketing come together in the BrightEdge platform to drive results for our customers.

Our clients span industries from B2B to B2C and everything in between and have at least one thing in common: complicated digital marketing strategies that require trusted data.

Ninety-six percent of clients recommend BrightEdge technology. Head to our Customer Success Stories page to hear testimonials from customers including Cabela’s, Best Western, and Epicor who leverage BrightEdge for SEO results.

SEO Company with Exceptional Customer Success
Our content performance platform is backed up by an exceptional customer success team consisting of alma mater of companies, like Accenture, Salesforce, Adobe, Google, McKinsey, Starbucks, Wells Fargo, and Yahoo.

The BrightEdge Customer Success team offers an ongoing partnership that features a proven onboarding program, consulting on content performance and BrightEdge technology best practices, and the most popular and used training and certification program among any other SEO company.

Prioritizing your strategies, assessing your success periodically and helping you make consistent progress are just some of the areas in which our Customer Success team collaborates with you.

SEO Company BrightEdge leader in SEO
Thought Leaders in SEO, Digital Marketing, and Content Performance
As the leading content performance marketing and SEO software, we take pride in cultivating the professional community we’re a part of through knowledge sharing. We do this in top search engine publications, at industry conferences and through BrightEdge’s own Share event, which brings together the world’s leading brands to talk about strategies in digital marketing.

We catch trends before they happen, analyze them and share with the community what we’ve learned. You can see examples of our insight in Search Engine Land, Marketing Land, and Search Engine Watch, to name a few.

SEO Company Accompanied by an Accomplished Management Team
In addition to Jim Yu and Lemuel Park, BrightEdge’s management team includes accomplished executives from Salesforce.com, Digg, AOL, and Microsoft.

SEO Company with a Global Footprint
BrightEdge is based in San Mateo, CA with offices in New York City, Cleveland, Chicago, Seattle, Tokyo, Sydney, and London. Each BrightEdge office is strategically placed in order to have a finger on the pulse of digital marketing hubs around the world.

Because many of our clients are international companies and brands, we have people on the ground in many of the regions we serve. In order to create the most valuable experience for clients, our company spans countries and cultures, ensuring we comply with various regulations where our clients operate, and consult on SEO and content performance strategies that make a connection and drive results.

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