Cheapest Email Marketing Tools
Email marketing is still one of the best ways to reach your audience. The great thing is that you don’t need to spend a fortune on the software to run your campaign.
To help you decide which email marketing software is right for you, we’ve looked at five of the cheapest and most effective tools available.
Cheapest Email Marketing Tools
On the hunt for the cheapest email marketing software to run your campaigns without needing to take out a second mortgage?
The price tag on AWeber, ConvertKit, ActiveCampaign, or Constant Contact too high?
In this post, we’re going to introduce five of the cheapest email marketing software options you can find. We’ll explore what makes each one unique, and help you settle on the best solution for your business. Let’s dive right in!
Here’s our lineup of the best tools for cheap email marketing:
Sendinblue
Cakemail
MailerLite
SendGrid
Sendy
Cheap Email Marketing
- Sendinblue (www.sendinblue.com)
Sendinblue
First up, Sendinblue is a fairly well-known name in the email marketing space. This is a full-featured email marketing platform offering a range of tools to help you create, send, and optimize your email campaigns.
It also comes with a generous free tier, along with several affordably-priced monthly plans to choose from. These are some of the reasons marketers call it the ultimate alternative to Mailchimp or GetResponse.
Key features
Create and customize emails quickly, using a drag-and-drop editor or use pre-built templates
Add the perfect opt-in form to your site, via some handy form builder tools with custom fields
Benefit from various email marketing automation options, including autoresponders (drip campaigns) and eight workflow templates you can use to set up campaigns fast
Set up list segmentation and manage your subscriber data through a CRM (and sync your contacts with HubSpot)
Track each campaign’s metrics with analytics tools
Set up your email campaigns with A/B testing
Use Sendinblue’s landing page builder
Add SMS messaging and transactional emails to the mix
A detailed WordPress plugin that lets you handle everything from the comfy confines of your WordPress dashboard
Sendinblue pricing
For the budget-conscious, Sendinblue offers a useful free tier. It includes all the platform’s key features and lets you add unlimited contacts to your list. The only restriction is a limit of 300 emails sent per day.
If you need to surpass that daily send limit, the paid plans start from just $25 per month (the Lite plan).
Sendinblue is a good option if…
As one of the cheapest email marketing software options, Sendinblue’s key selling point is its scalability. If you’re looking to try out an email campaign or two without investing a ton of resources, you can start out on the free plan and work your way up as needed. Plus, the fact that you can service an unlimited number of subscribers is awesome.
This service also makes email marketing a very streamlined affair, with many templates and workflows to help get you up and running in a flash. The deliverability rates are also great across the board for different campaign sizes.
Go to Sendinblue
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- Cakemail (www.cakemail.com)
The Cakemail website.
For small business owners, it can be smart to look for an email marketing tool designed for companies just like yours. That’s what Cakemail is – a tool built with the needs of small businesses firmly in mind.
It provides some useful time-saving features and is one of the cheapest email marketing software choices out there.
Key features
Build email newsletters quickly, by making a few simple customizations to professional templates
Create and reuse your own templates, and add in your business’ branding
Divide your email list into targeted groups, and send different messages to each
Cakemail pricing
Cakemail offers a number of pricing tiers, which vary based on how many contacts you want on your list.
The cheapest plan includes up to 500 contacts for only $8 per month, and the next tier up allows for up to 1,000 contacts at $12 per month.
Each plan lets you send an unlimited number of emails and includes all of the platform’s features. There’s also a free 30-day trial if you just want to give the service a test run.
Cakemail is a good option if…
If you’re looking for a simple and streamlined option, Cakemail can be an excellent choice.
While it lacks some of the email automation features more elaborate services offer, it makes managing your list and creating email campaigns simple and painless.
It’s a solid option for small businesses that don’t need advanced features for lead generation, but only want to pick recipients, add subject lines, write their message, and hit send.
Go to Cakemail
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- MailerLite (www.mailerlite.com)
The MailerLite website.
While MailerLite is one of the cheapest email marketing software tools you can find, it still manages to offer a comprehensive package. This service helps you through every step of your email marketing campaigns, including building and sending emails, and designing landing pages for interested recipients.
Key features
Design emails using an intuitive drag-and-drop email builder that requires no coding experience
Gather subscribers through different types of signup forms, landing pages, or on social media
Automate your email campaigns, and create customized workflows
Track your engagement, open rates, click-through rates, and unsubscribes using easy-to-understand analytics reports in real-time
Easily build pop-ups and landing pages to gather subscribers and turn them into customers ready to take out their credit cards
MailerLite pricing
When it comes to cost, MailerLite keeps things simple. All of its plans include the same feature set and permit unlimited emails per month.
The only difference between tiers is how many subscribers you can have.
The free plan lets you have up to 1,000 subscribers, and there’s a $15 per month option that includes up to 2,500 subscribers.
MailerLite is a good option if…
All in all, MailerLite is one of the best and most well-rounded options available.
It provides plenty of help creating your emails, managing your list, and automating your campaigns, while keeping the cost low. There are also email marketing webinars to educate you on some aspects of the trade.
In addition, it’s a particularly strong choice if you’re also looking for a tool to help you design pop-ups on your site to attract subscribers, as well as landing pages where you can send those who open your emails. This makes it a great option for bloggers.
If your budget is zero, we also have a post on the best 100% free email marketing services that might be more your speed.
Go to MailerLite
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- SendGrid (sendgrid.com)
The SendGrid website.
Some of the tools we’ve introduced so far focus on making email marketing a streamlined and simple process.
SendGrid, on the other hand, is ideal if you’re looking to get as much control over the process as possible. It permits a lot of customization and tweaking, both in your individual emails and your campaigns as a whole.
Key features
Create emails using a drag-and-drop email editor, pure HTML, or a combination of the two
Select from a library of responsive email templates
Build customized campaigns and workflows, and use it as your marketing automation tool
Segment your list, personalize emails, and do your list management effectively
Send your ecommerce emails through SendGrid (WooCommerce, Shopify, Salesforce, etc.)
Perform tests and measure analytics, in order to perfect your future campaigns
SendGrid pricing
If you just want to give SendGrid a try, there’s a free plan that includes most of the primary features. However, this plan is a bit limited when it comes to the sending allowance of 100 emails per day. The next tier pro plan is $14.95 per month, plus $10 per for every 10,000 contacts you maintain. On the far end of the spectrum there are also enterprise plans available (if you’re looking for those, you can also check out Mailjet).
SendGrid is a good option if…
While SendGrid is one of the cheapest email marketing software tools, it can still get pricey if you have a lot of contacts.
However, it’s ideal for smaller businesses and startups that don’t need to send a lot of emails but do want access to a ton of features and customization options. SendGrid also offers a custom API and good customer support, making it a solid choice for developers.
Go to SendGrid
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- Sendy (sendy.co)
Sendy is the overall cheapest email marketing software out there
Last but not least, let’s look at an option that’s quite different from our previous email marketing service providers. Most email marketing solutions, including all four on this list so far, are “software as a service” (SaaS) tools that require you to pay a monthly fee for as long as you want to use the service.
Sendy, on the other hand, is a self-hosted application that you can install on your own server (much like WordPress). It then lets you send emails using Amazon’s cloud-based Simple Email Service (SES).
Key features
Send unlimited emails through Amazon SES
Set up automated emails, which will send in response to specific triggers
Segment your subscriber list, and send targeted emails to particular audiences
Store custom information about your subscribers, and use it to personalize messages as needed
View detailed analytics reports on your campaign metrics
Sendy pricing
To purchase the Sendy software, you’ll pay a one-time price of $59. After that, there are no ongoing fees to use the Sendy software.
However, to deliver the emails from Sendy, you’ll also need to sign up for the Amazon SES service. This service is still quite cheap, costing just $1 per 10,000 emails that you send.
Sendy is a good option if…
Over the long term, Sendy is the cheapest email marketing software on our list, which makes it the best budget-conscious choice, especially if you need to send bulk emails.
It also offers a great deal of control and flexibility, since you can use the software however you like, and you aren’t beholden to a particular service.
However, this is the least beginner-friendly option and can take a little work to get up and running. Therefore, you may need someone on hand with the technical skills to get Sendy off the ground.
Go to Sendy
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Final thoughts on the cheapest of the best email marketing services
Email marketing is important, but that doesn’t mean it has to break the bank.
If you’re looking for the cheapest and best email marketing software (that still provides the features you’ll need), these are our final recommendations on where to start:
⭐ best overall Sendinblue: This fully-featured solution offers a number of flexible pricing tiers and lots of functionality.
💸 cheapest Sendy: For a one-time fee, you can install the Sendy software on your own server and then affordably deliver emails via Amazon SES.
🥈 MailerLite: With this platform, you get a well-rounded balance of key features and low pricing. A good alternative to Sendinblue.
Do you have any questions that would help you decide between these various tools? Let us know in the comments!
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email marketing tools list
Marketing trends and channels evolve over time. While some trends come and go quickly, one of the channels that has remained more or less the same is email. In fact, email continues to be the top channel for content marketing with both B2C and B2B marketers. 87% of B2B marketers and 77% of B2C marketers use it to nurture their audience.
It can even help you amplify your other marketing channels such as social. With that said, marketers still face a ton of challenges in their email marketing efforts. One of these key challenges is simply the amount of time it takes to create a great looking email from scratch. Without efficient tools, marketers may end up spending a lot of time creating and sending out emails that don’t exactly look stunning. This hinders productivity while dragging down your email marketing ROI.
A lot of companies settle for this situation because they’re not ready to invest in a tool to simplify the process. However, email marketing tools don’t necessarily have to be expensive. You can find plenty of free email marketing tools that can help you save time and money.
If you’re looking for a social management solution to complement your email marketing, test out a free 30-day trial of Sprout Social:
Start your free Sprout trial
Read on for our list of the top free email marketing tools:
- HubSpot Email Marketing
HubSpot, probably best known for their marketing automation platform, recently launched a free email marketing tool that can support a lot of a small business’ transactional email needs.
Whether you need to send kickback emails from lead offers, thank you emails after purchase, or just promote current campaigns, HubSpot Email Marketing’s free version can do that. One of the best parts of HubSpot’s free email tool is its ease of use. The tool features a handy drag-and-drop visual editor, and it also comes equipped with ready-made templates to get you up and running immediately.
What makes HubSpot Email Marketing stand out is, of course, its native integration with other HubSpot tools, such as the free-forever CRM. Once you start an account, you get access to both tools so you can create a centralized contacts database, organize it in lists, and manage and track email performance.
hubspot email marketing tool
- Sender
Sender is one of the best free email marketing tools in the market with features to ensure deliverability. It lets you create stunning newsletters without any HTML knowledge. Just choose from a template and customize it with elements like images, videos and text. You can even personalize your newsletters for each recipient to create an even bigger impact.
Sender dashboard screenshot
Sender’s robust analytics feature is one of the top reasons why it’s on our list. It lets you track who opened your emails and clicked on the links, when they were opened and more. It even helps you build accurate buyer profiles based on your subscriber actions, so you’ll be able to optimize your existing email strategy and craft compelling offers.
- Sendinblue
Sendinblue is a marketing communication platform that features both email marketing tools and additional functions such as customer relationship management and landing page creation. With over 70 design templates, Sendinblue’s email design functions make it easy to create a great-looking email. Plus, all of these templates are responsive, and you can preview your results to can ensure your design looks the way you want on any screen format.
After you design your email, you can use features like A/B testing and segmented recipient lists to take the manual effort and guesswork out of optimizing your campaigns and targeting your ideal audiences.
sendinblue email editor
- Omnisend
Omnisend is a sophisticated ecommerce marketing platform that integrates all your communication platforms in one place. Its free plan includes only email, but it’s more than enough to support the email marketing efforts of small and medium businesses. It allows you to automate your email delivery using behavioral triggers and easily time your communications based on your customers’ convenience.
You can utilize its comprehensive audience insights to send out more relevant email marketing messages. Design attractive newsletters using time-saving features like the Product Picker, which lets you select all the products you want to include in your email. You can also include scratch cards, discount coupon codes and gift boxes to further optimize your email performance.
Omnisend dashboard screenshot
- SendPulse
SendPulse advertises itself as a multi-channel marketing platform, but its email marketing feature is the most popular. It comes with a ton of professionally-designed email templates that you can easily customize using a drag-and-drop editor. You can then set up these customized emails to be automatically sent out at the right time based on user behavior, event trigger and other variables.
SendPulse’s subscriber rating feature is an excellent way to identify your most valuable subscribers. It lets you analyze the open and click rates as well as the read and unread rate of each subscriber. You can even set replaceable text fields to personalize your emails by name, gender, date of birth, age and job role.
SendPulse subscriber rating
- Benchmark Email
Benchmark Email is a great option for an email marketing tool to design responsive emails that look great no matter which device they’re viewed on. If you need to add images to your email, you can even edit the image right on the platform. The email editor lets you add effects, stickers and text to effectively send across your message.
You have the option to choose from tons of pre-designed templates based on industry, type and occasion. For the more HTML savvy, you can even use the code editor to build emails from scratch. The dual view feature lets you see your email design as you’re editing it, which simplifies the whole email creation process.
Benchmark Email responsive design templates
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- Mailchimp
Mailchimp is a leader in email marketing tools that you’ve probably heard of. Their free plan provides you with basic email marketing features such as email creation and scheduling. What makes this a great email marketing tool is its smart recommendations feature, which provides you with valuable audience insights to optimize your marketing efforts.
Designing emails on the platform is easy using the Content Manager, where you can store your images and files for easy access. Mailchimp lets you automate your emails at crucial steps of the buyer journey, so you can easily send out welcome emails, order confirmations, abandoned cart reminders and more.
Mailchimp content manager screenshot
- MailerLite
Sophisticated features like the landing page builder and the pop-up customizer make MailerLite stand out among free email tools in the market. In addition to the basics like the drag-and-drop email builder, the tool comes with a rich text editor and a built-in photo editor to create stunning emails.
MailerLite email customizer
You can create responsive landing pages to match the emails that you send, which will improve your chances of driving conversions. You can run split tests on different variations of your email to see what works best to drive clicks and conversions. MailerLite also provides you with a comprehensive campaign report that contains important stats like click rate, unsubscribe rate, open rate and more.
- Mailjet
Mailjet comes with intuitive and collaborative tools to help you build effective email marketing campaigns. Customize any of the pre-designed templates and create responsive emails to impress any recipient no matter which device they’re using. If you work with a team, you’ll love the platform’s real-time collaboration feature that allows for seamless collaboration.
This email marketing tool also lets you add dynamic content so you can create personalized and relevant emails for each recipient. This helps you get much better results out of your email marketing campaigns. You can also integrate the platform into your CRM and easily manage your mailing list through a single dashboard.
Mailjet contact statistics
- Moosend
Moosend is an excellent email marketing tool that lets you automate repetitive tasks and saves you time. You can design behavioral email campaigns based on your subscribers’ information and/or activities. You can use its advanced segmentation feature to send highly accurate emails to each recipient, increasing open rate and click-through rate as well as ROI.
This tool provides you with a detailed campaign performance report so you know exactly how to optimize your campaigns and get even better results. You can even integrate it with some of your favorite apps to seamlessly pass on vital information between different tools. It’s also one of the only free email marketing tools that won’t include its logo in your emails.
Moosend email performance report
- EmailOctopus
EmailOctopus is a simple email marketing tool that runs on the Amazon SES infrastructure. While the free plan doesn’t offer as many features as some of the other free email marketing tools on this list, it does allow a lot more emails per month than most of them.
You can send out unlimited emails from as many email addresses as you like. This makes it the perfect solution for a small agency or entrepreneur representing other brands. It also integrates with third-party apps like MailOptin, WordPress and Zapier so you can seamlessly exchange customer data between different tools.
EmailOctopus email performance report
Bottom line
Most of these free email marketing tools come with robust features even without the need to upgrade to a paid plan. Small businesses and marketers should be able to make the most of them while saving time and money. Even if you need to upgrade to accommodate your business needs, you’ll find that many of the paid plans are affordable and flexible enough to fit your budget.
If you’re just starting out your efforts on this channel, check out our email marketing guide for more ideas on how to get the most out of your tools.
Conclusion
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