We’re on a mission to make SEO awesome. And we’re doing that by helping our customers do what they do best: create amazing content.
Our team is made up of experts in the fields of marketing, SEO, and content management. We’ve worked for big companies like Jilly and Arugula, but we also know how hard it is to be a small fish in a big pond. We believe that anyone can fight their way to the top of Google with the right tools, and we want to give you those tools.
We offer our customers the chance to use some of the best SEO software out there—all for free. We don’t just sell you a product and then leave you alone to figure out how it works—we work with you every step of the way. Our customer success team is available via email or phone 24/7, so if something goes wrong or you just have questions, we’re here for you.
Digital Vision Seo Tools
Search engine optimization, or SEO, is an essential part of any digital marketer’s toolkit. Using SEO, marketers can drive high-quality traffic to their websites, blogs, and other content—all via organic search engine results. This has obvious benefits for boosting your digital marketing campaigns. And such is the power of SEO that many agencies and companies dedicate themselves entirely to this one digital marketing activity.
Whether you’re an SEO agency or managing an in-house marketing team, there’s a boom right now in all-in-one SEO tools that can help. In this post, we explore some of the top SEO tools you should know about, which cover key tasks like keyword research and backlink checking to competitor analysis, and more. Ready to get the lowdown? Let’s dive in.
First up…
- Semrush
A Software-as-a-Service (SaaS) platform, Semrush is primarily a keyword research tool offering features like on-page SEO checking, rank tracking, and detailed reporting functions with graphs and plots. Using Semrush, you can easily sort keywords by their competitiveness, search volume, and pay-per-click value (particularly useful if you’re running search engine marketing campaigns). Semrush’s free plan also has plenty of basic features to get you started. You will have to fork out for more features though. It’ll set you back $120 a month to expand beyond five projects or to track more than 500 keywords.
Next steps: Get a 7-day trial or check out pricing.
- Ahrefs
Another SEO platform aimed at digital marketers, Ahrefs has various SEO tools for keyword research, site SEO audits, rank tracking, and measuring your competitor’s organic keywords. It also has great features for helping identify the best backlink opportunities for your specific business or domain area. Beyond this, Ahrefs’ broader health check features are great if you want to check problems with your website or identify areas for improvement. An additional nice-to-have is its mention monitoring functionality, which allows you to keep track of your content’s impact on social media.
Next steps: Sign up for a free webmaster tools account, or see pricing plans.
- Conductor
Conductor is a data-driven platform with tons of standout SEO tools. Its streaming feature is particularly slick, providing clear insights into how your website is faring against competitors by comparing the organic keywords you both rank for. It also includes excellent segmentation options, allowing you to break down and separate keywords, both cross-website and on individual pages. Assess the overall SEO health of your website, or drill down to see the performance of specific keywords, pages, and geographic locations. Undoubtedly, this granular level of data is one of Conductor’s unique selling points. Combined with its highly visual reporting, it’s great for measuring the impact and ROI of your SEO strategy.
Next steps: Check out a demo or explore pricing options.
- BrightEdge
A problem with some ‘do it all’ SEO tools is that the abundance of features makes them confusing to use. That’s not a problem with BrightEdge, whose team puts in lots of effort to ensure that users get the most from the platform. While it offers all the usual features you’d expect from an SEO suite—which includes rank tracking, on-page recommendations, link building, and content insights (to name a few)—what stands out is its customer support. The BrightEdge team is extremely hands-on, offering weekly meetings, demos, and webinars to get you up to speed. With the right pricing plan, they even provide a dedicated Success Manager to ensure you’re getting the best return on investment.
Next steps: Request a demo or contact the company for a quote.
- Google Search Console
Who better to tell you how your website is ranking in the search results than the mother of all search engines, Google? Google Search Console (formerly known as Google Webmaster Tools) is one of the company’s core digital marketing services. Check your website’s indexing status and optimize your pages accordingly. Monitor server errors, problems with site loading, security issues, or simply check that any site maintenance won’t negatively impact your search performance. It has a great visual user interface, too, as you’d expect from Google, and offers tips and suggestions you’ll no doubt find useful. Better yet, many of these services are completely free, making Google Search Console a must-use for any SEO marketer.
Next steps: Get started for free.
- SE Ranking
SE Ranking has a wide set of SEO tools for keyword research, position tracking, and grouping. It also allows you to carry out website audits, competitor analysis, backlink monitoring, and more. Easy to use, it has just enough in-built data to be useful without becoming so complex that it’s overwhelming. Plus, because the pricing plans are linked to the features you use, it’s suitable for larger enterprises and small businesses on a budget. The main benefit of this is that if the business grows or the company expands, you won’t need to abandon SE Ranking for another tool, because it’s perfectly suited to scaling up.
Next steps: Start a 14-day free trial or check out pricing.
Curious about a career in Digital Marketing?
Start learning for free!
- SiteImprove
With such a heavy focus on keywords, it can be easy for marketers to overlook other factors that play a role in organic search. Another cloud-based platform, SiteImprove goes beyond mere keywords to identify general errors and problems that might impact your website’s search rankings. An integrated suite, SiteImprove offers the ability to fully control web content, create policies and improve accessibility against the latest web standards and guidelines. You can also carry out more basic (but no less important) functions such as checking spelling errors, broken links and managing personal user data, e.g. cookies. Few other SEO tools offer such comprehensive quality assurance and it’s a great option if you have a large portfolio of sites to manage.
Next steps: Request a demo or a quote.
- Moz Pro
One of the more popular SEO tools is Moz Pro, designed to streamline keyword research and save you from all those hours with your head buried in spreadsheets. The tool’s keyword explorer function neatly ties together various keyword metrics, including priority, click-through rates, and rank difficulty. Once you’ve chosen the keywords you want, Moz Pro will continue to track your rankings, crawl and audit your website, and optimize pages with custom suggestions. You can even check your competitor’s backlinks to find link-building opportunities. The only drawback is that with so much functionality you’ll probably need some technical SEO knowledge. Without it, the sheer amount of available data might become a little overwhelming.
Next steps: Start a 30-day free trial or check out pricing plans.
- SpyFu
Another well-known digital marketing tool, SpyFu is a competitive intelligence tool for SEO and pay-per-click. Analyze any domain of your choice and quickly generate a highly visual report, which will include which keywords and content the website ranks for, including top keywords, shared keywords, ranking history, and in-bound links. You can also compare a domain’s top competitors, which Google Ads they’ve purchased, and more. With such a wide breadth of functionality focused on SEO and PPC, it can take some time to get used to SpyFu’s interface and rich insights. Once you’ve done so, though, you’ll find it’s a powerful SEO tool for your armory.
Next steps: Trial SpyFu or check out pricing plans.
- Serpstat
Feature-rich (with over 30 different tools included) Serpstat incorporates the usual suspects, as well as additional features like team management, text analytics, and ready-to-use checklists. Often, when SEO platforms have many features, one or two are stand-out, while the rest feel more like ‘add-ons’. This isn’t the case with Serpstat, which feels like a toolkit built from the ground up with a coherent vision in mind. It’s robust, easy to use, and boasts excellent reporting and graphing features which present data in a clear, digestible way. It also delivers pricing plans catering to everyone, from individual marketers to agencies and enterprise-level users, so why not check it out?
Next steps: Start using Serpstat for free, or check out pricing plans.
- Silktide
Last but not least, Silktide. Beyond expanding your digital marketing reach with keyword research, Silktide is similar to SiteImprove in offering all the diagnostics necessary for improving your website’s overall health. The full solution includes web accessibility tools, content optimization, third-party software integrations, and mobile accessibility across numerous devices. Being such a broad-ranging platform, it would be easy to miss out on Silktide’s full potential. However, with functionality separated for each type of user—digital marketing teams, designers, and developers—you can be sure that you’re leveraging its full functionality.
Next steps: View the platform or request a demo.
Wrap up and further reading
There are many SEO tools available out there. However, as our list shows, the market for all-in-one SEO solutions is currently booming. With a diversity of all-in-one platforms, you should be able to find one that suits your organization’s digital marketing needs.
While it may be tempting to find separate tools for individual SEO tasks, a single platform with everything you need in one place will save time in the long run. In turn, this will help you to focus on what’s important—producing top-notch creative SEO campaigns that get you to the top of the search results.
Ready to learn more about a career in digital marketing? Then check out the following introductory guides:
How Much Do SEO Specialists Earn? The Ultimate SEO Salary Guide
The Top 10 Social Media Platforms All Digital Marketers Should Know About
What Is a Marketing Associate? A Job Description & Career Guide
cheap seo tools
Having a good search engine ranking can boost visibility, traffic, and sales.
But improving your SEO can be expensive.
SEO tools can cost hundreds of dollars every month. As a startup, you have limited funds and time. You need a fast, affordable, and sustainable path to increase signups.
But here’s the good news.
There are plenty of high-quality SEO tools on the market that are free… In fact, I use these free SEO tools often, especially when it comes to discovering keywords and link building opportunities.
So if you want to use these free and affordable SEO tools, make sure you continue reading below.
Google Analytics
- Google Analytics
Google Analytics can show you everything you need to know when it comes to your website’s data.
For example, Google Analytics can track every action you make on your website and show you how these actions affect traffic and conversions.
I highly recommend Google Analytics when it comes to tracking downloads, clicks, email signups, conversions, and keywords.
google page speed
- Google PageSpeed
Did you know that page speed is a direct ranking factor? The faster your webpage loads, the better your ranks can be.
Google PageSpeed is a fantastic tool to measure your website speed on both mobile and desktop. It also suggests improvements based on Google Webmaster Guidelines.
google keyword planner
- Google Keyword Planner
With the Google Keyword Planner is a free tool that you can use when you sign up for a Google Ads account, you can discover highly searched terms or easy-to-rank keywords.
Google can also give you suggested keywords based on your keywords. These suggested keywords also come with key metrics as well!
google search console
- Google Search Console
Google Search Console (previously Google Webmaster Tools) allows you to measure your website’s traffic, performance, and fix any issues when it comes to Google Search results.
For example, Google Search Console can use the Crawl Errors tool to find broken URLs that will show up negatively on Google.
It can also give you a complete breakdown of your backlink profile as well.
You can also see how your website is performing under Search Analytics. Here, you can track the total number of impressions in your SERPs, your average ranking position, and the click-through rate.
You can also find out which page is ranking for which keywords as well.
While Google Search Console is not exactly an SEO tool, the data from Google Search Console, can help you make better-informed decisions.
SEO PowerSuite
- SEO PowerSuite
The SEO PowerSuite is an all-in-one SEO software that covers every step in an SEO campaign. While the SEO PowerSuite has a paid version, the free version remains one of the most effective SEO site suites available.
With the SEO Powersuite (Free Version), you can:
Track keyword searches, improve your rankings, & steal traffic from your competitors
Perform SEO audits & optimize your site
Discover over 100k competitor backlinks & construct your link building strategy
Manage your links, build new partnerships, & find guest blogging opportunities
screamingfrog
- Screaming Frog
Screaming Frog is a fantastic website crawler that analyses and audits on-site SEO for you (or your competitor’s) site URL.
Here, you can find broken links, errors, and redirects, analyze page titles and metadata, review meta robots and directives, discover duplicate pages, and generate XML sitemaps.
While the Screaming Frog has both paid and free versions, the free version is available for up to 500 URLs.
gtmetrix
- GTmetrix
If you’re keen to boost your page’s speed, you should try GTmetrix. GTmetrix is a Page Speed tool that gives you more in-depth and thorough information about your site’s speed than Google Page Speed Insights.
GTmetrix gives you an overall site speed score, with a breakdown of what’s good and bad about your site.
GTmetrix also ranks your site speed problems in order of priority. The ranking system can help you can focus on the most important page speed factors first.
Furthermore, GTmetrix also explains problems in detail by outlining why, what, and how you can fix the problem.
While GTmetrix has both paid and free versions, the free version lets you monitor up to 3 URLs and save up to 20 URLs.
Ubersuggest
- Ubersuggest
Knowing which keywords are the best for your site is hard. But Ubersuggest is a handy little tool. Ubersuggest is a free keyword tool that can give you suggestions based on keyword ideas.
For example, if you want to rank for an article in the travel niche on Berlin Walking tours, you can hop on Ubersuggest, select the country and database you want to rank in and type in a keyword.
Ubersuggest will give you a list of alternate keywords people search for around the keyword you entered. Here, you can view search by toggling volume, cost per click, and competition for each result.
It’s a great way to build up a list of keywords for your website.
Check My Links
- Check My Links
Did you know that broken links can hurt your SEO? Instead of manually checking your links, you can use Check My Links to crawl your entire site to find broken links.
This way, you can quickly identify and repair these broken links and improve your SEO almost immediately.
For example, Check My Links will highlight valid links in green.
It’ll list warning links in yellow, and broken links you need to fix, in red.
openlinkprofiler
- Open Link Profiler
One of the best ways to boost your SEO is to build links. With Open Link Profiler’s browser, you gain incredible data about your backlink profile. All you need to do is go to their website and enter your URL.
You’ll then gain access to your Backlink Profile.
You can also access a list that breaks down all the links to your website. You can access their quality and see where the link is from.
You can export up to 1000 links from OpenLinkProfiler for free.
ahrefs
- Ahrefs
Ahrefs is one of the most expensive tools in the market. Ahref’s Lite plan begins at $99 per month, while the most popular standard plan is $179 per month.
Thankfully, Ahrefs offers a $7 for 7 days trial for both the Lite and Standard Option.
- SEMRush
SEMRush is another popular, premium, and well-known SEO tool. SEMRush’s Pro plan is $99.95 per month, while the most popular Guru option is $199.95 per month.
With SEMRush, you can sign up for a 7-day free trial for both the Pro and Guru plans.
I personally use SEMRush to find out what my competitors are doing so I can replicate their successes with my site.
Although premium SEO tools are expensive, most tools offer a free trial or a discounted sign-up rate. While they offer a limited time-frame (e.g 7 days, 2 weeks, or 1 month), you can plan what you need from these tools in advance so you can use the trial period effectively.
Conclusion
You don’t always have to use expensive SEO tools to rank well.
This group of free SEO tools is a great place to start.
They can help you audit your site, improve site speed, analyze data, improve ranks, fix broken links, and assist with other digital marketing efforts. Plus, they’re pretty easy to learn and use.
Conclusion
Let us know your thoughts in the comment section below.
Check out other publications to gain access to more digital resources if you are just starting out with Flux Resource.
Also contact us today to optimize your business(s)/Brand(s) for Search Engines