If you are a business owner, you probably know that search engine optimization is an important factor in the success of your business. You may also be aware that using an affordable DIY SEO software for your business can help you gain the edge over other companies that use professional search engine optimization companies. However, what do you really know about this type of software?
DIY SEO software is one of the most popular types of search engine optimization programs available today. It has become even more popular because it can be used by anyone who has access to a computer and internet connection. There are many different types of DIY SEO software that are available, but there are some things that you should look for in order to find the one that will work best for you and your business.
The first thing that you will want to look for is a program that is easy to use. While it may seem as if this type of software is complicated, it really isn’t. Most people who use these kinds of programs have no experience at all with computer programming or any sort of website design, so they don’t need to worry about learning anything new before they get started. All they need to do is follow the instructions provided in the program and then they are ready to go!
Do It Yourself Seo Software
If you run a small business, then you already know how important it is to establish a strong brand presence in your community. When customers are looking for services like plumbing, HVAC, electricians, or other home services, they search the internet to find them. Having a website that ranks well on search engines like Google ensures that it’s your services they turn to. But to get your website to show up at the top of search engine results, you will need to develop a strategy that uses appropriate content, backlinks, and more. That’s where do it yourself search engine optimization tools come into play – they can help you find successful keywords and monitor your progress, even if you aren’t an SEO expert.
Like any software or tools, the hard part is finding the right tool for your business needs. That’s why we’ve reviewed some of the top tools out there. Check them out below and see which one makes the most sense for your business.
Housecall Pro Seo Grader
Housecall Pro SEO Audit
Cost: Free
Housecall Pro is known for helping field service professionals go from good to great. That’s why we built our SEO grader specifically for small service businesses to help customers easily find them when searching for a home service.
Key Features:
Instant score for:
Keywords
SEO
Mobile
Social
Comprehensive report
Actionable recommendations
Competitive comparison
Industry specific Keyword analysis
Learn how Housecall Pro can help your home services business grow 30% within the first year. Start your 14 day free trial today.
Moz Pro
Cost: Free 30-Day Trial | $99/mo
Moz Pro is a software product that allows you to manage most aspects of your site’s SEO. This tool isn’t too technical and allows small to large businesses to boost their organic website traffic. They have a pretty user friendly interface that’s nice for those new to SEO.
Key features:
Tracks your ranking efficiently
Keyword research and analysis
On-page optimization
Visualizes your data
Search engine results page (SERP) analysis
On-page grader
Compares links and competitors
Overall this software has features that are user friendly, with easy to read metric charts letting you know how you rank, how your competitors rank, what SEO techniques are working and where you can improve.
Ahrefs
Cost: 7-day trial for $7 | $99/mo
If you’re serious about improving your SEO and out-ranking your competition, Ahrefs might be the tool for you. With a website check for over 100 pre-defined SEO issues, their comprehensive competitive tools, and visual SEO progress reports, you can stop guessing and find out exactly what’s holding your website back from ranking.
Key features:
Site Explorer
Gives an in-depth look at the organic search traffic and backlink profile of any website or URL
See what keywords your competitors are ranking & which pages bring in the most traffic
See which website are linking to your competitors and gauge the quality of their backlink profile
Keywords Explorer
Discover thousands of great keywords to rank for, analyse their ranking difficulty, calculate traffic potential
Accurate “search volume”
Keyword difficulty score
Content Explorer
Discover the most popular content for any topic (by backlinks, organic traffic and social shares)
Research top content and discover new content opportunities
Filter by: Language, social shares, domain rating, backlinks, traffic, word count
Rank Tracker
Monitor your rankings over time and chart your performance against your competitors’.
Site audit to see under the hood of your website’s on-page SEO performance.
Alerts for new & lost backlinks, web mentions, and new keywords.
Overall, Ahrefs has the tools that will give you an extensive look at your SEO standings and what keywords you can use to improve.
SEMRush
Cost: $99.95/mo
SEMRush is another comprehensive SEO monitoring tool that really stands out for > bloggers and businesses. In addition to the expected SEO guidance, this tool also helps you manage your social media, PR, and paid ad strategies with a hub where you can schedule posts, analyze your traffic, and identify the best opportunities to reach your target market.
Key features:
Site Audit Tool
Check your site’s SEO health
Domain vs. Domain comparisons
Analyze Google ranking factors affecting your website’s performance
Track SEO optimization progress
Ensure the security of your website with HTTPS checks
Keyword research
Find the right keywords for your SEO campaign
Find keywords with less competition
Use keyword grouping to segment your keywords by topic
Keywords position tracking
Backlink Audit Tools
Find all your backlinks using SEMRush’s search console integration
Check backlinks’ types
Spot your links’ geolocation
Organic Traffic Insights
Unlock the ‘not provided‘ keywords
Merge analytics and search console data
Analyze keyword potential
You can use these tools together and take a holistic look at the results of each report to create an complete digital marketing plan that helps form your SEO strategy.
Screaming Frog
Cost: Free (With Limitations) / £149.00 per-year
Screaming Frog developed the SEO Spider Tool, which is one of the most popular SEO tools on the market today. The free version is a great option for technical SEO audits. When you’re ready to dive into your websites’ SEO health you can opt for the paid version that includes features like unlimited crawling, integration with other SEO tools, and much more.
Key features:
Crawl your full site and lists
Audit redirects
Crawl path reports
Plug into APIs
Custom extractions and configurations
Analyze internal linking
Find orphaned and broken pages
Identify missing & duplicate titles
Identify missing & duplicate meta descriptions
Find images missing alt text
BuzzSumo
Cost: Free 7-Day Trial | $79/mo
If you are looking for a tool that is easy to use and gives you a visual look at your site’s SEO progress, BuzzSumo is a good option. The program gives you intuitive content insights that you can use to determine what content is working and what isn’t by seeing which keywords are showing up in search engines. It also gives you an inside look into the performance of successful influencers and companies in your field.
Key features:
Discover the most shared content across social networks
Find influencers for any topic
Setup keyword mention alerts
Track your competitor’s content performance
Get up to 12 months of data
Discover interesting and trending content
Export data
Overall, this software has tools that look at influencers and competitors in your industry to find the keywords that are drawing in visitors for them, so you can find new strategies that are going to work for you as well.
Google Analytics
Cost: Free
If you are familiar with SEO then you’ve probably heard of Google Analytics. While Google offers an entire suite of SEO tools, Google Analytics is their original one, and it’s one of the most popular because of everything it analyzes.
Key features:
Measure traffic by device type
Sitespeed by page
Setup conversions / goals
Identify your user’s demographics
Look at new & returning visitors
Real-time reporting
Group traffic by channels
Campaign tracking
Add custom alerts
Add annotations
Automate reporting
Build conversion funnels
Use regular expressions (REGEX)
Calculated metrics
Site search
Google Analytics has a lot of tools to help drive your SEO strategy. It can be overwhelming in the beginning so If you’re new to digital marketing you’ll want to start off by prioritizing the key metrics that are important to your business.
This SEO tools list features just a few of the many programs that are available to help you track your site’s visibility online. As a home service professional, you can leverage your website to gain new customers and build brand recognition in your area. With the help of these DIY tools, you can start managing your site’s SEO presence on your own.
best seo audit tool
Are you using the best technical SEO audit tools to optimize your website?
Every digital marketer should know how to conduct a technical SEO site audit, but doing so entirely “by hand” is unnecessarily time-consuming and tedious.
Instead, digital marketers should rely on trusted technical SEO audit tools to help identify and resolve the most important website issues that can negatively impact search rankings.
To help, we’ve created this list of the 10 best technical SEO audit tools that you should know about. We’ll explain the key features behind each one, how it can help you make your website more search-engine friendly, and how to get access.
10 Best Technical SEO Audit Tools
Google Search Console
google search console technical seo tool
Overview: Google Search Console is a free tool offered by Google that allows marketers, web developers or website administrators to easily monitor their presence in the Google search results.
Features & Benefits: Google search console offers tools and reports that help users diagnose some of the most common technical SEO issues. You can use the console to verify that Google’s web crawlers are able to access all pages on your site, ensure that new pages are being indexed when expected, and receive alerts when Google detects indexing or spam issues on your website. Outside of technical SEO features, the console allows marketers to peruse their website’s entire backlink profile and track all of their keyword ranking positions on the SERPs.
Pricing & Access: Google Search Console is a free service! Just visit the link above and follow the instructions to get started.
GTmetrix
gtmetrics technical seo tool
Overview: GTmetrix is a performance analysis and reporting tool that alerts you to technical issues on your website that may impact site speed and user experience. Google is increasingly focusing on user experience as a ranking factor and it’s been shown that improving factors like page loading times can positively impact your search engine rankings.
Features & Benefits: GTmetrix captures performance data from your website, analyzes it using the same rules as Google PageSpeed Insights and Yahoo! Y Slow, then gives you a performance score and an indexed rating that’s relative to other users on the platform. You’ll be able to objectively measure your page speed and see how you compare to other websites. The next step is optimization: GTmetrix helps you visualize how page load times connect to total page size and the total number of requests so you can implement the best strategy to improve user experience for your visitors and climb in the SERPs.
Pricing & Access: A robust free version of this tool is available that lets users monitor up to three URLs with limited access to report filters and additional features. Paid packages start at $14.95/month and include priority access to the analysis server, remote & hourly monitoring, video capture and more diagnostic features.
Screaming Frog
screaming frog technical seo tool
Overview: Screaming Frog is one of the industry leaders in technical SEO auditing, with a customer base that includes Google, Apple, Amazon and Disney. The company’s SEO Spider tool is a website crawler that rapidly analyzes websites of any size and delivers technical SEO recommendations to users.
Features & Benefits: When it comes to technical SEO auditing, a better question about SEO Spider would be: What can’t it do? Use SEO spider to identify broken links on your website, find pages with poorly optimized or missing metadata, generate accurate XML sitemaps that get your pages indexed faster, diagnose and fix broken redirect chains, discover duplicate pages and more.
Pricing & Access: The free version of SEO spider allows users to crawl up to 500 URLs and helps diagnose all of the most common technical SEO issues. The paid version is available for ￡149/year and offers unlimited URL crawling with additional features like scheduled crawls and integrations with Google Analytics, Search Console, PageSpeed Insights and more.
Page Modified
page modified technical seo tool
Overview: Page Modified is an in-browser crawling tool that captures technical SEO data from your website and presents it in a neat spreadsheet along with insights and optimization tips.
Features & Benefits: Page Modified runs inside the browser and provides the back-end computing resources necessary to scrape your site. The crawler detects technical issues such as broken redirects, problems with internal linking, canonical errors, duplicate content and issues with your XML site-map, but it’s also great for diagnosing on-page SEO issues like empty title tags, pages without an H1 header, pages with missing or poorly optimized meta descriptions and more.
Pricing & Access: There’s a free version available with limited features and paid subscription options starting at just $5/month.
SEOmator
seomator technical seo toolOverview: SEOmator is one of the most powerful technical SEO audit tools available in the marketplace today. While most digital marketing professionals use up to four different marketing tools to audit their SEO performance, SEOmator promises to deliver technical, on-page and off-page SEO auditing in a single platform.
Features & Benefits: SEOmator publishes a lengthy list on its website of all issues that can be detected by their web-based software. The list is divided into 10 categories that cover elements of technical, on-page and off-page SEO:
Crawler Report (Detects technical issues like broken links and redirect chains)
Structured Data (Checks for missing structured data)
HTML Tags (Checks that HTML metatags are present and optimized for website content)
Page Speed (Checks page load speed, a known Google ranking factor connected to user experience)
Internal Links (Audits the number, function and anchor text of links on your website)
Content Quality (Audits content value and accessibility)
Backlinks (Checks whether a page has enough backlinks)
Social Media (Looks at social media mentions and integration on each page)
Multilingual Support (Audits language codes and accessibility for users that speak other languages)
Mobile Usability (Audits for mobile-responsive layout)
This combination of technical, on-page and off-page auditing makes SEOmator a great option for digital marketers who need to audit every part of their SEO – not just the technical aspect.
Pricing & Access: SEOmator’s small business subscription plan starts at $19/month, but there’s also a pay-as-you-go model where you can pay $5 for a complete audit whenever you’d like. For agencies, a paid subscription to SEOmator will allow you to host their unlimited free SEO audit tool on your website.
SEMrush Site Audit
semrush technical seo tool
Overview: SEMrush is one of the world’s most trusted and powerful all-in-one search engine marketing software platforms. The platform delivers its technical SEO auditing capabilities through a single site audit tool that diagnoses over 130 technical and on-page SEO issues.
Features & Benefits: Just like SEOmator and other tools that appear on this list, SEMrush covers the full gamut of technical SEO performance concerns when executing a website audit. The key difference between SEMrush and these other tools lies in their dashboarding and reporting capabilities. SEMrush offers thematic reports, custom reports that users can access which are specific to one aspect of technical SEO. There are custom reports for crawlability, site performance and international SEO – just to name a few. The tool also points out the top technical issues impacting performance, which makes it easy for digital marketers to prioritize their optimization workflow.
Pricing & Access: SEMrush lets you audit 100 pages of your website for free and includes all of the main reports and features so you can get a full look at the platform before purchasing. After that, the basic subscription starts at $99.95 per month. SEMrush is an all-in-one tool for marketers, so despite the hefty price tag, there’s a lot of additional value included that goes beyond technical SEO auditing.
Google PageSpeed Insights
google page speed insights tool
Overview: Google PageSpeed Insights is a technical SEO audit tool that focuses on optimizing page speed. Simply enter a URL and Google PageSpeed Insights will analyze its contents and deliver actionable recommendations for making that page load faster.
Features & Benefits: Page loading speed is becoming one of the most important technical SEO factors used by search engines to determine ranking in the SERPs. When pages take a long time to load, visitors are unlikely to stick around and wait for their content to load and more likely to leave the page without interacting. That means poor conversion performance, a higher bounce rate and an underwhelming experience for customers.
One of the great things about this tool is that it measures page speed using field data that it captures whenever someone visits your website on Google Chrome. Field data reflects the experiences of real users accessing your pages on real devices, providing more accurate insight into how your optimizations impact real performance.
Pricing & Access: Google PageSpeed Insights is free to access and use for everyone.
Ahrefs Site Audit Tool
ahrefs technical seo tool
Overview: Ahrefs is competing for the top positions among the best and most trusted all-in-one SEO tools. To its credit, Ahrefs provides one of the most comprehensive and user-friendly technical SEO audit tools you’ll encounter on this list.
Features & Benefits: For starters, Ahrefs runs entirely in the cloud. That means that for the price of your subscription, Ahrefs will provide all the computing resources necessary to execute your audits and other services. The Ahrefs site audit tool automatically detects over 100 technical and on-page SEO issues that could be negatively impacting your rankings in the SERPs. The best part is that these issues are grouped by type and aggregated into reports with full-color charts that you can print and either review with your team or show to customers. The categories used here include performance, HTML tags, social tags, content quality, incoming and outgoing links and broken images or scripts.
Pricing & Access: Subscriptions to Ahrefs start at $99, but there’s a 7-day trial plan that gives you full access with all features for just $7.
DeepCrawl
deepcrawl technical seo tool
Overview: DeepCrawl is an enterprise-level technical SEO auditing and crawler software with advanced features and customized reporting capabilities.
Features & Benefits: DeepCrawl offers all of the normal functionalities that you should expect from a technical SEO audit tool. You’ll be able to find broken links, test your XML sitemaps, monitor page speed and performance, verify content quality and ensure that your website is structured optimally for search engine crawlers. The best thing about DeepCrawl is its historical data view, which makes it easy to compare audit results over time and see what still needs to be fixed.
Pricing & Access: $14 monthly for a single project, $62 monthly for up to 3 projects and custom packages available on-demand for users that require additional resources.
OnCrawl
oncrawl technical seo tool
Overview: The OnCrawl platform features a range of useful SEO and website administration tools, including a log analyzer, search rankings monitor, backlinks tracker and a technical SEO audit tool.
Features & Benefits: There are a few things that set OnCrawl apart from the competition when it comes to technical SEO audit. One is simply capacity: OnCrawl was designed to audit the largest eCommerce website in Europe with over 70 million pages, so there’s no crawl too large or cumbersome for it to manage. Another factor is crawl comparison, which gives users the ability to compare separate crawls and identify technical issues still needing to be resolved.
Beyond that, we loved the attractive visualization and the ability to segment and customize crawls with advanced settings. Digital agencies and enterprise organizations with large websites are in the best position to benefit from everything that OnCrawl offers.
Pricing & Access: The lowest-level subscription plan for OnCrawl costs €49/month and includes up to 100,000 URL crawls per month on a single domain. Larger subscription packages are intended for small teams or agencies with several projects on the go and who need to crawl millions of pages or more on a monthly basis. There’s a free 14-day trial available so you can test out the technical SEO audit tool before purchasing.
Summary
Thanks for reading our list of the 10 best technical SEO audit tools!
Now it’s time to start auditing your website and resolving those technical issues that could be negatively impacting your SERP rankings. Need help monitoring the SERP and betting your competition? Book an intro call with the best SaaS SEO agency to see how we can help you succeed.
Conclusion
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