Does Wix Have Seo Tools

If you’ve been looking for a way to improve your website’s SEO, you’re probably wondering whether Wix has SEO tools available.

The answer is yes! Wix offers tools that can help you optimize your site and rank high in search engines.

What are these SEO tools? How do they work? And how do you access them?

Read on to learn all about the Wix SEO tools available to make your site stand out in Google, Bing, Yahoo and other search engines.

Does Wix Have Seo Tools

As a small business owner, and presumably a hardcore multitasker, you probably know that doing it all on your own is no small feat. Creating a website is the easy part (at least with Wix). But you still need to work on getting your site out there while running your biz. You may have heard of an acronym that can be of service: namely, SEO. Search engine optimization will allow you to attract a more targeted audience and bring more people to your site. Think about it this way: most of your prospective customers are trying to find your product or service on Google. If you don’t appear among the first results, your website may get lost in the abyss of the web.

So, how do you give your website more SEO mojo? Don’t worry, you don’t need to go at it alone. First of all, you may want to read up on some top SEO tips and current SEO trends to brush up on your SEO knowledge. In addition to that, this article will provide you with awesome extensions, simple platforms and neat apps to help you out. Like Dr. Watson to Sherlock Holmes, Robin to Batman, Zazu to Mufasa, these SEO tools will be your great and trusted sidekicks. From finding keywords to measuring your organic traffic, we’ve rounded up the best free SEO tools just for you:

Wix SEO Wiz

Google Search Console

Google Analytics

Ubersuggest

Keywords Everywhere

Answer the public

Google.com in Incognito

Buzzsumo

Moz toolbar

Email Hunter

1. Wix SEO

We can’t help but be biased, but this free tool is like a one stop shop of SEO tools. It basically has everything you need all in one place. After answering some simple questions, the wondrous Wiz analyzes in a few minutes the SEO state of your website, and automatically issues a personalized plan with simple steps to improve your Google ranking. Everything is covered by this user-friendly tool, from writing the optimal SEO titles and descriptions to filling in your image alt text. Plus, if you’ve got a personalized domain, you can easily connect your website to Google and get indexed in just a click. It’s so good, even our friends at Google are talking about it: “For the Wix users, this [Wix SEO] is a pretty cool experience because they can see their page in the search results immediately after they have created it. There is no waiting, there is no wondering, ‘Am I on search or not?’ Within seconds, they’re on Google.” said Mariya Moeva. You can read more about the Wix & Google collaboration in this informative article. We know how daunting SEO may seem at the very start but with the Wix SEO on your side, you’ll be following the SEO brick road to success. Give it go, over here.

2. Google Search Console

Google Search Console is a free service brought to you by Google. It’s a key tool any website owner should check out if they want to get serious about their SEO. Once you claim ownership, you’ll get access to a whole array of features that can help optimize your website, such as crawl reports, ability to submit a sitemap, and more. The juicy stuff happens in the ‘Search Traffic’ section. Click on ‘Search Analytics’ to find the top queries and pages that are getting the most clicks from Google. That’s valuable info right there, as once you understand which keywords you’re ranking for, you can focus on optimizing those pages or you can create new pages to cater to those search terms, and get even more traffic. And you must know that more traffic equals more mojo.

3. Google Analytics

Google Analytics is a platform used to analyze your website’s performance. It enables you to track all sorts of info about your site such as, how visitors arrived on your site, how many people visit a specific page or how much time they spend viewing it. Knowing how your website performs will help you produce better content for your audience, which in turn will have a positive impact on your SEO. It’s also the place where you can get a sense of your organic traffic, meaning site traffic that wasn’t paid for through online promotion tactics. Not sure where to find it? Head over to the ‘Acquisitions’ section to understand the state of the organic traffic you’ve obtained. You can play around with the dates to see how your website’s organic performance has increased over time. Google Analytics might seem a bit technical at first, but it’s actually very intuitive. Check this out to discover everything you need to know about how to use Google analytics.

Google Analytics as a great SEO tools

4. Ubersuggest

This is a very cool and free keyword tool that gives you plenty of ideas and suggestions for search terms you may not have thought of using. A quick reminder: keywords are two to five word phrases that are used by searchers when looking for something online. It’s super important to add the right terms to your website’s content, so that Google’s bots can identify you as a relevant result for a specific search. That’s exactly where Ubersuggest comes in. The tool is based off of Google’s Keyword Planner and Google auto-complete function. However, as opposed to Google’s planner (when not running active paid ads), this one gives you a more precise search volume, and you’re able to filter results. It can guide you to find better and more searched for terms that you can insert into your website’s content. For example, if you’re a landscape artist trying to get your website found online, you may discover that ‘gardener’ is a term that is more frequently used, and therefore preferable to add in your website.

5. Keywords Everywhere

This cool Chrome extension will make it seem like you’ve got a sixth sense for seeing keywords. They will start popping up in all sorts of places such as Google search results, Google Trends, Answer the public (see next tool) and more. How does the extension work? It essentially gives you the ‘global’ (not geographically specific) search volume of keywords that appear on pages. The search volume, which is the amount of average monthly searches, lets you know how popular search terms are. And the higher the number, the better your chance of more people potentially finding your website or blog’s content on Google. Be careful though, as higher also means more competitive. If you’re a photographer, the search term ‘photography’ may have a high search volume, but it would be too difficult to rank for.

6. Answer the Public

Don’t be intimidated by the impatient fella’ on the homepage. This software lets you find out which questions people are asking about pretty much any topic on the planet. If you’re stuck with content ideas for your next blog post, it’s bound to come in handy (so is the Ubersuggest tool mentioned above). Just write a broad topic in the search box, related to your business of course, and click ‘Get Questions’. You’ll get access to a huge list of questions and topics that can be a great source of inspiration. Why it so valuable? Knowing what people are asking about your biz’s topic will allow to get a better insight about what your audience’s needs and questions are, and how you can provide them with solutions. Let’s say, you own a plant shop and you’re looking for your next article topic to post on your website’s blog. Just fill in the tool’s search box with the word ‘plants’, and it will start raining keywords. Halleluyah!

Great as an SEO tool that will help you find keywords.

7. Google.com in Incognito

Using the incognito option in your Chrome browser makes you feel like a detective on CSI. But actually, it’s one of the greatest ways to get Google’s unbiased results page. You see, when you use Google Chrome to surf the Net, you’re probably signed in with your personal email and you don’t regularly clear your browsing history or cookies. This means that Google knows a lot about you and your preferences. Creepy, but true. So when you open an incognito window, and you ‘Google’ something, it’s like browsing on a clean slate. This way you’ll get access to the impartial results, and you’ll be able to better suss out your competition. By searching ‘incognito’ you can check out the content that is currently ranking and understand if there is anything you can do to create something that is more complete, or more valuable to searchers.

8. Buzzsumo

Buzzsumo is a great tool to find out how well your content performs on all social media channels. How does it work? You enter the web address of a piece of content, and it shows you how many shares you’ve got on Twitter, Facebook, Pinterest and Linkedin. You might think to yourself, “What does this have to do with my SEO?” You’re right, the links that you get from social media channels don’t have the same power as the links from external websites. But they do help bring more traffic to your site, and more traffic is awesome for SEO. In addition, if many readers share a certain piece of content, it means that they’ve enjoyed it and spent more time on your site. Again, a great SEO boost. Public notice: do not underestimate the power of social media.

9. Moz toolbar

This handy toolbar is an essential SEO tool to get really good insights about any website, including your own. It analyses the competitiveness of a domain by giving it a score (1 to 100) called Domain Authority (DA). The score is calculated using various metrics, and will basically tell you how much SEO juice a website has. You can use the extension when trying to figure out if you’ll be able to rank with your content or if it’s too competitive. How? Check your own domain authority score, and compare it to those that appear on the search results for your keywords. If the score of the pages that appear is around the same range, then your chances of ranking will be better. Aside from this, you can go into full nerd analysis mode and check all sorts of other information about a site such as: on-page elements, including title and description, headlines, and amount of characters for each element.

Buzzsumo as a content discovery tool

10. Email Hunter

Always wanted to be a stalker? Now you can! Just kidding… well sort of. This tool allows you to find anyone’s email address in a click. It comes in handy when reaching out to bloggers and online influencers. Indeed, website owners don’t always have this info readily available on their ‘Contact’ page. But why would you get in touch with strangers in the first place? Nowadays influential bloggers and online magazines can seriously amplify your content and help increase your website’s exposure in the realm of the Internet. More than that, when high-quality websites refer to your site, Google will take notice and grant you with a generous SEO boost. If you’re not sure how to go about it, you can check out our guide to find the best outreach marketing tactics.

how to do seo for wix website

Here at Wix, we believe that most things in life should be easy. From using the free
website builder to online promotion, we’ve got the tools and tips to help you achieve your goals on your own. The same goes for your search engine optimization (SEO). In case you hadn’t heard, SEO is a marketing strategy that is necessary for your business to be found online and can help attract more visitors to your website. In many cases, your organic traffic, meaning all the traffic that comes from search engines and that is not advertised, will be your biggest source of visitors. Even better: unlike the expensive organic aisle in the supermarket, this type of traffic is totally free.

We know, SEO is a challenging topic. Being the avid Wix user that you are, you probably already know the basics, you’ve checked out the Wiz (you have, right?) and are now ready to become an SEO master. The only thing you’re missing are these crucial tips that will help you boost your ranking, obtain more visitors, and possibly more clients. Check out these 12 SEO tips that will get your Wix website climbing Google’s echelons in no-time!

Try Wix SEO Wiz

Use long-tail keywords

Choose the right domain

Write unique titles & descriptions

Make it mobile friendly

Submit a sitemap

Go local SEO

Structure your site

Describe your Images

Write valuable content

Get more backlinks

Keep it up

1. Try Wix SEO Wiz

It’s true, you don’t even need to hire an external service to do your SEO. We’ve developed an intuitive and free tool that will help you improve your ranking: Wix SEO Wiz. The Wiz is your magical personal assistant when it comes to SEO and will guide you every step of the way. You can easily find it in the dashboard of your Wix account.

How does it work? After answering some basic questions and filling in your keywords, the Wiz provides you with a tailored plan. This includes all the actions you need to take in order to rank higher on Google, Bing and co. This amazing tool has allowed 67% of websites using the Wiz to appear on Google’s first page. Just think, how many new visitors and clients you could bring in – simply by using Wix SEO tools. If that didn’t convince you, here’s what Google themselves said about the magical Wiz: “For the Wix users, this [Wix SEO Wiz] is a pretty cool experience because they can see their page in the search results immediately after they have created it. There is no waiting, there is no wondering, ‘Am I on search or not?’ Within seconds, they’re on Google.” said Mariya Moeva. Read more about in this article about the Wix & Google collaboration.

2. Use long-tail keywords

Sounds like a slimy amphibian, but don’t worry, we’re just referring to keywords that contain more terms than average. Okay, let’s rewind. First, what are keywords? These two to five word phrases are what a searcher would type into a search box to find you, or a business like yours online. For example, if you’re the proud owner of a cupcake shop, you would want a searcher to enter the keyword ‘best cupcakes’ and find your website. However, this may be too difficult as these shorter keywords generate millions of results, making them much more competitive. If you use short keywords, your website may get lost in the Loch Ness of Google’s results.

This is why you need to ‘go long’. Try finding more precise keywords by adding your specialty and/or location. Looking at our cupcake example, you could go for gluten-free and vegan cupcakes in Brooklyn’. The more targeted your keyword, the better as you’ll be able to attract the right audience and increase the chances of searchers clicking on your website from search results. Not sure how to choose your words? Check out this post on how to find the best keywords for your website.

3. Choose the right domain

If you haven’t already got yourself a personalized domain, there’s no time like the present. With Wix, you can easily get your free domain name and connect it to your website. Not only is it an SEO best practice, it will give your biz the professional look it needs to compete online.

However, owning a domain isn’t enough, you’ve got to choose the right one. How to go about it? There are three things to keep in mind when taking the domain plunge. First, you want to keep it as short and catchy as possible to make the Internet browsers want to click when seeing your name. Second, your business name or area of expertise should be included, so that visitors can easily understand what you do. And lastly, it’s a great idea to include your main keyword, if possible. This may increase your chances for coming up in the search results for your chosen word. Not sure how to commit? Have a look at this article for more expert SEO tips on choosing the right domain.

4. Write unique titles & descriptions

Filling in your metadata, i.e. your titles and descriptions, should be in your SEO 101 crash course. But if you want to be a grade A optimization student, you need to write unique titles and descriptions not only for your homepage but for each one of your website’s sections and pages. Why is that? Using the same metadata may seem like your website contains duplicate content. This is ‘frowned upon’ by search engines, as they won’t know how to rank your pages.

Equally important is to write titles and descriptions that are catchy and attractive so that Internet people will choose your website, rather than another result. The more people click on your site, the better, as website clicks from search results are known to be associated with a better ranking. Want to know exactly how it’s done? This article contains everything you need to know about writing a title that Google loves.

5. Make it mobile friendly

We can’t avoid it, but the world is turning smartphone dependent. 50% of searches are done via mobile, and this number will only continue to grow. While we can’t stop it (checks smartphone while typing), the best thing to do is to ride the wave and to be prepared like Scar in the Lion King. It’s simple: if you want to succeed in the online jungle, having a mobile-friendly site is non-negotiable. Luckily, your Wix website already comes with a mobile friendly version. Not to mention, that it’s possible and super easy to implement accelerated mobile pages (AMP), so that your blog posts load über-quickly on mobile when clicked on from search results. Want to be fast? See how to make your website more mobile-friendly.

Mobile friendly and desktop version

6. Submit a sitemap

A sitemap is, in simple terms, a plan of your website. It shows how your different pages are connected to one another. Why do you need it? It’s useful to send a sitemap to search engines so that they can crawl your website more easily and quickly, which will improve your overall SEO. Basically, it’s just like when you check out a map before visiting a new city. One way to submit your sitemap is via Google’s Search Console. The process is a tiny bit technical, but worry not as there is a whole step-by-step guide to help you along the way.

Another, much easier way to submit your sitemap is by using Wix SEO. All you need to do is connect your domain and in a click, you can easily submit your sitemap. Yes, it’s that easy.

7. Go local SEO

Are you a local business owner? Then, you surely want to attract people in your surrounding area. More times than not, these people will actually be looking for you online (lazy, much?).

This is exactly why you need to improve your local SEO. No need to stress, as we’ve got the top SEO tips to help you boost your foot traffic and get you on the map (literally). The best way to start is by claiming your business on Google My Business, and filling in your profile from head to toe. This way, your business can be found when searching on Google Maps. Plus, you’ll have a chance to win some prime real estate in Google’s local pack, the boxed result that appears at the top of the results page, which includes a map and a list of 3 businesses.

Another great way to is to sign up to as many local directories as you can. The Wix Site Booster app makes this process super easy for you by finding the most relevant places across the web and reminding you to sign up. Ready to go loco? Read this post for more advice and advanced tips on local SEO.

Browser showing the SERP with a Local Pack and Google Map

8. Structure your site

This may seem like a step that is sometimes overlooked, but a good site structure is essential for your SEO. In addition to making it easier for search engine bots to crawl and understand hierarchy, it’s paramount for users to be able to peruse through your site freely. This can seriously help increase metrics such as: amount of pages visited and time spent on your website. And these are key elements search engines will factor in when deciding the fate of your ranking.

What do you need to do? Don’t you worry ‘bout a thing. Wix website templates automatically provide you with an optimal structure for your website. All templates come with an intuitive menu to make navigation on your site simple and intuitive. Plus, heading tags (these are SEO terms for headlines and titles) are all beautifully formatted in a way to give hierarchy to your page so that it looks and feels organized (and stunning). Remember when customizing your menu to include all sections in a clear way so that all of your website content can be easily found (and clicked on). A visitor shouldn’t click more than twice to reach any other page of your website.

9. Describe your Images

A website without images is like a musical without the songs. It’s a fact, rich media such as photographs or images, enhance your website’s user experience. And you know what happy users means? That’s right, a strong SEO for your website. There is one minor problem though: Google and other search engines can’t see images like we do. This is why you need to add text to help them understand what’s on your photos, graphs and other pics. Adding these little textual descriptions will enable your images to be found on Google Image Search, which allows you to get even more traffic to your site. On top of this, search engines tend to perceive websites with optimized images as more polished and grant them with a better overall ranking. Remember, it’s important that you add unique and descriptive alt text to all of your images. Using Wix, it’s actually really easy to insert alt text for your images. Learn how to do it and become an alt text pro.

10. Write valuable content

If I could offer you only one tip for the future of your website, content would be it. Content is known to be one of the most important ranking signals when it comes to your website. And not just any content will work – it needs to abide by three conditions in order to achieve greatness. It’s got to be unique (not copied from anywhere), fresh (updated regularly) and valuable (readers can find on your website only). What’s the best way to achieve this? Create a blog! The Wix Blog has advanced capabilities integrated into the platform, all you need to do is pick up a keyboard and start writing. To make sure your website stays fresh, we’ve compiled a list of 21 content ideas for your website.

Desktop screen showing beautiful websitesDesktop screen showing beautiful websites

11. Get more backlinks

Optimizing your site is already a great start to your online success. But every website needs a little help from Internet friends to get by. What we mean is that, in order to really excel in SEO, you need to get so-called ‘backlinks’ to your website. Basically, these are links from external sites to your own. Being the most powerful ranking signal, this one is the hardest to achieve. Don’t worry though, we’ve got a blog post for that too. Check this out to discover how to become an outreach pro.

Another way to get your name out there and attract attention from online peeps is social media. Although not as strong a signal, engagement on these channels is an indirect way to improve your SEO. And of course, Wix automatically makes your links shareable on social so you don’t need to worry about your website looking good on Facebook and Twitter. It also gives you complete control when it comes to the image shared with your link on social media. You can easily change it from inside the editor. See how easy it is to do here.

12. Keep it up

And last but equally important: don’t rest on your laurels. SEO is all about continuous efforts to make sure you stay competitive online. This doesn’t mean that you need to redesign your ‘Home Page’ every day. But rather, understanding what works and what doesn’t will help you create even more valuable content. Which means that you should regularly measure your website’s metrics (time on page, number of visitors, from which countries, etc.). This guide explains exactly how to use Google Analytics.

SEO is an ever-evolving industry as algorithms are continuously updated and new research is done on a daily basis. What’s the best way to make sure you’re on top of your SEO game?

Stay alert. To do this, subscribe to the Wix Blog and read about the latest SEO trends and SEO articles we’ve got in store. Plus, you can get inspiration from other Wix users that have totally nailed their SEO by using the Wix platform.

Conclusion

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