With a Drip Email Marketing Tool, you’ll be able to skyrocket your sales and grow your business exponentially. It’s time to take the next step towards financial freedom.
What will a Drip Email Marketing Tool do for you?
It will allow you to create an unlimited number of email campaigns. You’ll be able to deliver content at the right time, so that you can increase your profits and add more value to your bottom line. It will also allow you to build an email list of potential customers and clients, so that you can send out mass emails that get results.
The bottom line is this: With a Drip Email Marketing Tool, you’ll be able to build a thriving business without having to deal with all the headaches of traditional marketing methods. It’s time to take your marketing efforts up a notch and become more successful than ever before!
Drip Email Marketing Tools
Drip emailing is one of those must-have features in an email marketing service. However, not all email marketing service is going to offer you this. Hence, we have come up with 10 best drip email marketing software which won’t disappoint you at the time of your drip email campaigns.
Drip emailing is a smarter way to conduct successful email marketing campaigns. It’s a feature which makes you a better online marketer by automating mailing processes.
Before we begin,
A bit about Drip Emailing.
Drip emailing is a powerful feature which easily automates the process of email delivery. Once a contact is added to a drip campaign he automatically receives drip emails on regular basis.
Why do we need Drip Email Marketing?
There is a major difference between drip email campaigns and regular email campaigns.
The benefits of using Drip Campaign are that:-
Automated email delivery, no manual intervention is required.
Delivers welcome, greeting mails at times of sign-ups & at special occasions.
Helps to conduct follow-ups and promotions on regular basis, etc.
The current market is flooded with hundreds of best drip campaign software which claim to be equipped with Drip email facility.
So, to help you choose the best in Best Drip Email Marketing Software & Tools blog we have defined some of the top class drip email services which will help you promote or advertise products online.
Comparison Of 5 Best Drip Email Marketing Software
Services Pricing for 50k Users Free Demo Auto Responders Subscription Forms
Pabbly Email Marketing $99/M ✔ ✔ ✔
MailGet $49/M ✔ ✔ ✔
SendinBlue $173/M ✔ ✖ ✔
Customer.io $350/M ✔ ✖ ✖
Predictive Response $825/M ✔ ✖ ✔
- Pabbly Email Marketing – Send Drip Emails Free & Easily
We all know that Pabbly Email Marketing is a leading email marketing brand in the market. This is because of its affordable price, quality services, and awesome features. Drip emailing is a facility which comes preloaded with this marketing software.
You can easily automate email delivery of different marketing campaigns using drip emailing features and reach out to customers at times when they are most available to interact.
Pabbly Email Marketing – SMTP Service Providers
Drip Emailing In Pabbly Email Marketing –
With Pabbly Email Marketing drip mailing service you just have to create series of emails, schedule campaign, add contacts and the emails will automatically get delivered at the specified date & time in customer’s inbox without any manual efforts.
You also get free access to 500+ email templates which accept all types of customizations. Still, if you want to design your own emails that process is also simplified by Drag-Drop email builder which is easy to use and helps you design eye-catchy emails.
Pricing –
Pabbly Email Marketing offers a free trial for sending unlimited emails to 100 subscribers for 7 days.
After that, you can choose from multiple paid plans which range from $29 for 5000 users to $1599 for 1 Million users a month.
[Note:- Yearly subscription on any plan of Pabbly Email Marketing gives you 20% OFF]
There were times when we struggled getting 5% OPEN RATE on an email campaign.
But now we commonly score 43.69% and the reason behind this rise is Pabbly Email Marketing.
Trust me, the drip emails delivered through this email service provider lands directly in customer’s inbox, which increases the chances of conversions.
Try it once & you won’t regret
Get More Drip Emailing Details
- MailGet – Drip Emailing Service
MailGet is the cheapest email marketing software in this entire list and it has got various advanced features. In fact, it allows you to connect multiple SMTP services at a time.
You can create beautiful, eye-catchy emails without writing a single line of code using its drag and drop builder. It supports most of the popular SMTP services and requires no complicated hosting or set-up.
Best Drip Email Marketing Software
Drip Campaigns In MailGet –
Drip emailing is a complicated process to practice, but not with MailGet email marketing software. This software is equipped with the variety of tools which simplifies the process of email creation, designing, scheduling and more.
Drip email automation feature helps you send a series of emails automatically to customers at scheduled time intervals, the major benefit is that it removes any type of manual intervention in email delivery.
Pricing –
Send unlimited drip emails to 5,000 users in a month at the cost of $29 only.
The next plan will cost you $49 on monthly basis for unlimited email delivery to 15,000 subscribers.
Other than the above price plans MailGet has designed 11 more plans which can satisfy the needs of any size of business.
If you already have an SMTP server, in that case, my personal recommendation is MailGet as it supports multiple SMTP integrations simultaneously and is extremely easy to set-up.
Plus the price of this online marketing service starts as low as $29 a month for the delivery of unlimited emails to 5000 users.
Any SMTP + MailGet = Great Drip Emailing Results.
Get More Drip Emailing Details
Check out some latest blogs for more info –
Email List Management Services
Transactional Email Providers
Email Marketing Software For Small Business
- SendinBlue – Mail Marketing Software
SendinBlue email marketing software doesn’t require any type of contracts or downloads. It is an easy-to-use emailing service which is loaded with features like mail editor, responsive design, email tracking, reporting and it also provides a free trial to test the service.
Transactional emails deliver via SendinBlue makes it easy for your business to inform, engage and convert new as well as old customers.
Best Drip Email Marketing Software
Drip Campaigns in SendinBlue –
SendinBlue helps you create and send emails that are capable of capturing leads, attract new customers, send emails in drips, track sent emails, monitor and analyze reports, and more. Drip emailing feature is an advanced facility which automatically triggers emails at a defined time or based on user behavior.
Pricing –
Free version by SendinBlue credits your account with 300 emails per day which you can deliver to unlimited contacts in a month for no charge.
If you want to target higher volume of clients. Then, SendinBlue has three paid versions which are Lite at $25/m for 40k emails. Then, there’s Essential at $39 for 60k emails & Premium has two subsets of $66 for 120k emails and $173 for 350k emails.
Enterprise package is another version which is designed for organizations who want to deliver emails in large numbers like millions or billions. For more details on pricing and other version info, contact sales team.
Get More Drip Emailing Details
- Customer.io – Email Marketing Platform
Email Marketing Platform by Customer.io provides premium mailing services which will fulfill all your marketing needs. You can simply target customers around the globe and deliver them emails at times when they are ready to read via drip email facility.
Additional features like timezone sending, segmentation, pre-designed templates, etc will help you save time, money and precious human efforts on email campaigns.
Best Drip Email Marketing Software
Drip Campaigns & Other Features –
Drip email campaigns conducted using Customer.io allows you to automate email deliver on the basis of user actions. These emails are perfectly timed and triggered at relevant conditions based on advanced rules-engine.
You can also segment users, manage user profiles, send easily customizable & personalized emails, etc.
Pricing –
The first version is Small Business by Customer.io email marketing service in which you can send 100,000 to 50,000 users on monthly basis at a price of $350.
Startup, Enterprise, and Broadcast are some other versions which offer a great deal of email marketing services.
Get More Drip Emailing Details
- Predictive Response – Top Class Email Automation Service
Predictive Response is considered as a Top Email Automation service which improves your email marketing ROI through different automation techniques.
With this Email Automation Service, you don’t have to start from the scratch as it has got 500+ predesigned templates and also offers 1,000 free professional images, plus the templates are fully customizable.
Best Drip Email Marketing Software
Drip Campaigns & Other Features –
Using different features of Predictive Response you can conduct effective email marketing campaigns in just a few steps. You can schedule bulk email campaigns with drip campaign feature.
Deliver emails to customers which are perfectly designed and look attractive on different device screens.
Pricing –
Predictive Response offers three different packages to fulfill your email marketing needs which are Standard, Professional, and Enterprise. These packages vary in price and services.
For Standard package, if you want to send 5,000 emails or want to target 2,500 contacts in a month than, $300 a month will be charged.
Get More Drip Emailing Details
- MailChimp – Marketing Automation Platform
We all are aware of the fact that MailChimp is the name which leads the way when it comes to effective & efficient email marketing.
It is equipped with drip emailing, autoresponders, A/B testing, email personalization, analytics, tracking and other helpful tools.
Transnational, as well as promotional emails, can be delivered with ease through MailChimp marketing automation platform.
Best Drip Email Marketing Software
Drip Campaigns & Other Features –
With MailChimp, you can simply integrate hundreds of third-party apps to store and fetch important details. MailChimp Mobile app is a facility which helps you create and send emails using a mobile phone or even tablets. You can also track the performance of different email campaigns.
Drip email feature can be used to deliver emails at different time intervals and also on the basis of user behavior.
Pricing –
Conduct email marketing campaigns for free with MailChimp. You can deliver 12,000 emails to 2,000 subscribers on monthly basis
Growing Business plan can send limitless emails to 2,000 subscribers in a month for $25 plus the plan cost which is $10. Total price = $25 + $10 = $35
Pro Marketer is an advanced plan which comes loaded with latest features and allows sending unlimited emails to 2,000 users at the cost of $25 plus the monthly plan cost which is $199. Total price = $25 + $199 = $224.
Get More Drip Emailing Details
- Mad Mimi – Email Service Provider
Mad Mimi is a web-based email marketing solution which has numerous tools for email creation, designing, and effective inbox delivery. This is an Email Service Provider which helps you do bulk email marketing, get higher deliverability, manage audience and more.
Drip campaigns feature automatically sends emails based on the defined time intervals. You can send welcome, follow-up, greeting and other promotional emails automatically.
Best Drip Email Marketing Software
Drip Campaigns & Other Features –
Drip email campaigns can easily be conducted with MadMimi as it just requires a few steps to start a drip email campaign. Create series of emails for delivery, give an appropriate name to drip campaign, select the list of contacts for delivery, specify the time intervals and leave the rest to MadMimi.
Pricing –
Basic version is for Individuals who require less sending. With this, you can send unlimited emails to 500 contacts at the cost of $10 a month.
Pro version will charge you $42 for a month and allow you to send unlimited emails to 10,000 email contacts.
The Silver version is for bulk email marketers. It will cost you $199 and give access to send limitless emails to 50,000 users every month.
Get More Drip Emailing Details
- SendLoop – Responsive Drip Email Campaigns
Sendloop can support the email marketing needs of different size of organizations. Email delivered via Sendloop are fully responsive and look great on different devices. This service is easy-to-use, you can create, send, manage and track different email campaigns simultaneously with this service.
Features like single or double opt-in confirmation, easy integration using webhooks, Google Analytics integration, email preview, social share will also be a help.
Best Drip Email Marketing Software
Drip Campaigns & Other Features –
Drip emailing feature helps you trigger emails automatically on user actions, like site viewing, sign-ups, welcome emails and auto-deliver a sequence of emails. This process will encourage them to buy or subscribe to your service.
You can add users through Facebook app, sign-up forms, code snippets, and use multiple plugins as well.
Pricing –
Forever free version permits you to send unlimited emails to 2,000 users for free.
$14 is charged for unlimited emails delivery to 5,000 users in a month with other features.
Send unlimited emails to 10,000 users on monthly basis at a cost of $28.
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- Vision6 – Email Marketing Tool
With Vision6 email marketing tool, you can do more than just online promotions. This is a great emailing and SMS messaging tool which is best for online marketers and agencies.
You can design, send, analyze and track various activities of email marketing campaigns and target customers around the globe.
Best Drip Email Marketing Software
Drip Campaigns & Other Features –
You get free access to over 70 professionally designed emails templates which are responsive. In addition to this, you also get drag & drop email editor which is extremely user-friendly.
Delivering emails to the right customers at right time is also possible, as you can schedule series of emails which automatically get triggered at a specified point of time. With this feature, you can conduct event campaigns, customer feedbacks and more.
Pricing –
Vision6 has designed three different packages for email marketing which are
Starter Package:- Send 2,500 emails to 500 contacts in a month at a cost of $9.
Business Package:- Deliver limitless emails to 500 users for $29 on monthly basis, comes with additional features.
Pro Marketer Package:- $99 is the cost of this plan in which unlimited email delivery to 500 users can be done using advanced features.
As the number of emails or subscribers changes the cost may also vary.
Get More Drip Emailing Details
- ZOHO Campaigns Mailing Solution
ZOHO Campaigns is a fully automated mailing solution, which keeps track of different campaigns, displays clicks, opens, unsubscribes, bounces, and shares of a particular campaign.
Features like A/B testing, social statistics, personalized greetings, Zoho CRM integration, etc are also added to this solution.
Best Drip Email Marketing Software
Drip Campaigns & Other Features –
Drip feature is slightly different in Zoho Campaign, still, it acts as a helping hand in saving time, efforts and money. As you don’t have to spend long hours for sending follow-up messages, you can deliver relevant content at the right time to the right customers.
Subscriber management is extremely easy, you can perform A/B testing, and send emails in bulk.
Pricing –
Zoho campaign has a free version with which you can send 12,000 emails every month to 2,000 customers.
Next is the Pay-As-You-Use version which charges $6 for 250 mails, $12 for 500 mails, $22 for 1,000 mails and so on.
The monthly subscription version is different, in it, you can send unlimited emails to 500 users at a cost of $5, for $10 unlimited emails to 1,000 users and so on.
Get More Drip Emailing Details
Final Closure
We are at the end of this article of best drip email marketing software and I think you must have shortlisted the email marketing services which are best for your business.
This blog elaborates each & every listed service in detail and provides you with information about their pricing, features, and most importantly the drip email marketing facility. I can guarantee you that drip emailing will definitely raise revenue of your business.
best tool for email marketing
Business owners are constantly trying to improve their marketing efforts. Email marketing remains a powerful marketing tool, with a return on investment of $42 to every $1 spent.1 In order to harness the power of email marketing, it’s important to choose the right software that can take your marketing to the next level.
Email marketing software is so much more than just a way to send and track emails. Tools to increase your audience, segment your lists, and combine all your marketing channels turn the software into a powerful solution to grow your business and earn more revenue.
We tested the most popular email marketing software on the market and considered price, ease of use, functionality, and more to give you the best options depending on what you need.
The 6 Best Email Marketing Software of 2022
Best Overall: Mailchimp
Best for Automation: ActiveCampaign
Easiest to Use: MailerLite
Best All-in-One Marketing Suite: Hubspot
Best Affordable Option: Moosend
Best for E-commerce: Drip
Best Email Marketing Software
Mailchimp
ActiveCampaign
MailerLite
Hubspot
Moosend
Drip
What Is Email Marketing Software?
What Does It Cost?
Is It Included In CRM Software?
What Does It Include?
Methodology
BEST OVERALL
Mailchimp
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Mailchimp is the best overall email marketing software because it has the features that most businesses need, without being overly complicated or confusing. Businesses can schedule campaigns, A/B test copy, and get reports that include open rates, click-through rates, unsubscribe rates, and more. Plus, it has the most generous free-forever plans of the software we tested.
Pros
Free-forever plan (up to 2,000 contacts)
Easy to build and customize campaigns
Clear reporting that helps optimize future sends
Integrates with hundreds of software platforms
Cons
Pricey for larger contact lists (more than 15k subscribers)
Very limited phone support
Not designed for advanced marketing teams
Mailchimp’s free plan includes up to 2,000 contacts and up to 10,000 monthly email sends. Its platform is one of the easiest to get used to with drag-and-drop features that allow you to stylize your emails.
Aside from its free plan, there are also three paid plans, which vary in cost based on how many subscribers you have (nonprofits receive a 15% discount):
Essentials: $9.99 to $270 per month
Standard: $14.99 to $540 per month
Premium: $299 to $1,190 per month
Mailchimp is the perfect tool for any business looking for a simple way to send emails to their customers. It has an easy-to-use email editor, and once you upgrade to the first paid plan you get access to more advanced tools such as A/B testing and multi-step journeys. Users will enjoy the easy-to-understand reporting that helps them determine what is working and what isn’t. Things like open rates and click-throughs are easily identified so business owners know if readers are responding to the content.
BEST FOR AUTOMATION
ActiveCampaign
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ActiveCampaign is the best email marketing software for automation because it has hundreds of pre-built automations that help you personalize campaigns for each subscriber. There are help guides throughout the platform as you’re getting things set up, plus ActiveCampaign’s customer support is fast and friendly.
Pros
Great automation features that simplify customer interactions
Helpful, friendly, and fast customer support
All plan levels include data migration and implementation services
CRM with sales automation included for free (For a limited time)
Has 850+ integrations with the most popular software
Cons
Learning curve can be a challenge
Lite plan is very limited (and includes ActiveCampaign branding)
Plans quickly jump in price with the number of contacts
ActiveCampaign is a customer experience automation (CXA) software with email capabilities. Because it is designed to manage contacts and the sales process, it offers more than 850 integrations.
There’s a 14-day free trial to test the software. After that, you will need to subscribe to one of the four paid plans, which you can pay monthly or annually. The discount for paying annually ranges from 15% to 40% depending on the plan. The cost of each plan also depends on how many contacts you have (nonprofits get 20% off).
Lite: $15+ per month
Plus: $70+ per month
Professional: $159+ per month
Enterprise: $279+ per month
You can get a plan and adjust it for the number of contacts you have while still getting the basic features of the plan. For example, you can get the Lite plan with 500 contacts but can incrementally increase it to 100,000 contacts for $405 annually. The Plus, Professional, and Enterprise plans increase the customer relationship management (CRM) capabilities of your platform.
ActiveCampaign helps businesses build automations that are customized to increase engagement with subscribers, giving it the edge in this category. The interface is easy to use, intuitive, and includes resources for any questions that come up during the process. It also includes sales automations so your marketing and sales processes can work together to earn more revenue.
EASIEST TO USE
MailerLite
MailerLiteSIGN UP NOW
MailerLite is the easiest email marketing software to use because it has a drag-and-drop interface that makes it fun and intuitive to create the design you want. Simplicity is at the heart of the company’s mission, which is why the software has a clean and streamlined look.
Pros
Drag-and-drop interface makes it easy to design emails
Free plan for up to 1,000 contacts
Email support
Lots of email templates to choose from
Cons
Doesn’t include CRM functionalities (Though it allows for integration)
Limited integrations
Need to provide a lot of company information to get an account set up
MailerLite has designed a superior user-friendly platform, making it the best choice for ease of use. Should users experience any problems, there is email support to answer any questions and troubleshoot.
It offers a free-forever plan that includes 1,000 subscribers and 12,000 email sends. If you need more bandwidth or want more advanced features (like the ability to remove MailerLite branding), there is a paid plan. Cost depends on how many subscribers you have. You can pay monthly or annually, but with an annual plan, you get a 30% discount. Nonprofits also receive a 30% discount. Here’s a breakdown of the cost:
Up to 1,000 contacts: $10 per month
1,001 to 2,500 contacts: $15 per month
2,501 to 5,000 contacts: $30 per month
5,001 to 10,000 contacts: $50 per month
MailerLite includes all of the essentials for email marketing, without cluttering their system with advanced features. This makes it the perfect fit for businesses looking for a straightforward approach to email marketing that they can master in days, not months.
BEST ALL-IN-ONE MARKETING SUITE
Hubspot
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Hubspot is the best all-in-one marketing suite because it has great tools and reporting for all of your marketing campaigns across various channels (website, social, email marketing, and more). You can store all contact information with Hubspot’s CRM and attract an audience through lead forms, live chat, and online ads.
Pros
Full marketing suite with CRM, social media, blogging, as well as email marketing capabilities
Email health tab helps keep deliverability rates on track
Only pay for the contacts you are marketing to
Track leads throughout their buying journey
Helpful online training resources
Cons
Does not have a free-forever plan or a low-cost plan
Not for businesses strictly looking for email marketing tools
Difficult to integrate a separate CRM, like Salesforce or Pipedrive
Steep learning curve to fully unlock the marketing potential
Hubspot is a leader in CRM services that include email marketing. The platform can handle everything from emails, social media posts, and blog publishing, making it the top platform for an all-in-one marketing solution.
There’s a 14-day free trial, and then you’ll have to subscribe to one of their three paid plans. While it’s free to store unlimited contacts, once the number you email surpasses the included amount, you will have to pay an additional fee. Save 10% on the first two plans if you pay annually (the Enterprise plan must be paid annually).
Starter (up to 1,000 contacts): $50 per month
Professional (up to 2,000 contacts): $800 per month
Enterprise (up to 10,000 contacts): $3,200 per month
Hubspot combines all of your marketing activities in one place so you can have a centralized view of how contacts interact with your website, Google ads, social media, and email marketing. It provides insights into the buyer’s journey, helping business owners better tailor their marketing efforts for success. The platform includes a robust training platform that not only reviews how to use the system but also highlights the best practices for successful marketing campaigns.
BEST AFFORDABLE OPTION
Moosend
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Moosend is the best affordable option not only because its paid plans cost less than most on the market, but also because you can pay either by the number of subscribers or by the number of emails sent, depending on which option is cheapest for you. Plus, its tools are user friendly and make it easy to get attractive and timely emails out to your audience.
Pros
Lowest plan costs
Option to pay only when you send emails
Easy to customize templates or use one from the template library
Cons
Can’t send emails from a Gmail or Hotmail address
Less-sophisticated user interface
Limited integrations
Moosend is a cost-effective platform that gives users the choice of how to get billed: by subscribers or by email. Phone support is included that can help if you have trouble customizing one of the numerous templates provided.
Moosend’s Free Forever plan includes 1,000 subscribers, plus there’s a Pro Plan and an Enterprise plan with tiered pricing. You’ll need to contact Moosend for Enterprise plan pricing. The Pro Plan is priced based on the number of subscribers. Below is the cost if you pay monthly, but you’ll receive a 20% discount for annual billing. You’ll also receive a 25% discount if you’re a nonprofit.
Up to 2,000 subscribers: $10 per month
2,001 to 2,500 subscribers: $20 per month
2,501 to 5,000 subscribers: $30 per month
5,001 to 8,000 subscribers: $40 per month
You can opt to pay for the number of emails sent (includes unlimited subscribers), which Moosend calls credits. For $1, you get 1,000 credits, which is equal to 1,000 email sends. With this option, you get the same features that are included in the Pro Plan, such as landing pages, and transactional emails.
Moosend is one of the cheapest email marketing tools on the market, but it’s robust enough to satisfy most email marketing campaigns for small businesses, winning our spot for the most affordable option. It allows you to pay either by the number of subscribers or by the number of emails sent, so you can choose which option is most cost-effective for your business.
BEST FOR E-COMMERCE
Drip
DripSIGN UP NOW
Drip is the best email marketing software for e-commerce businesses because of it’s sophisticated workflows combined with advanced list segmentation. This combination means that subscribers receive personalized emails triggered by their shopping behaviors on your site and receive timely follow-ups based on how they interact with your emails.
Pros
Simple yet powerful drip campaigns
Easy to set up and use
Excellent customer support
Sophisticated contact list segmentation
Cons
Lacks a few key integrations
No drag-and-drop functionality for designing templates
Support only available weekdays from 9 a.m. to 5 p.m. CST
Designed to improve the online user experience for shoppers, Drip is the best email marketing software for e-commerce companies. Its user support is available to help with issues setting up and using the service. We especially like how you can segment your lists so users get the best possible experience from your website and email alerts.
Drip has a 14-day free trial and has one plan that ranges from $19 to $1,599 per month depending on how many contacts are in your account. Here are a few of the price points:
Up to 500 contacts: $19 per month
501 to 2,000 contacts: $29 per month
2,001 to 2,500 contacts: $39 per month
2,501 to 3,000 contacts: $49 per month
For costs above this number of contacts, it’s best to get details directly from the website. The tiered scale goes up to 140,000 contacts for $1,599 before you need to contact them for custom enterprise pricing.
Drip is built for e-commerce, which means its workflows, email templates, and lead generation forms are designed with e-commerce best practices in mind. It includes advanced segmentation and customization that allows you to hyper-target your campaigns in order to increase user engagement.
What Is Email Marketing Software?
Email marketing software enables users to create, send, and track emails to their list of subscribers. Using software makes it easier to create well-designed emails, and also allows you to see key metrics such as open rates and click-through rates. Advanced platforms allow you to automate sends based on user behavior, which increases the likelihood of engagement since the email is more personalized to their interests.
Email marketing is an effective marketing tool for almost any industry. For example, an e-commerce store can automate a follow-up email if a user leaves an item in their cart, reminding them to make the purchase. A SaaS product can encourage users to demo a product and decide how persistently to follow up based on whether the lead takes them up on their offer. While email marketing is not by any means a new technique, it has proven its effectiveness year after year in industry reports.
What Does Email Marketing Software Cost?
Email marketing software typically has variations of plans based on the number of contacts you have. The cost of the lowest-priced plan typically ranges from free to $50 per month. The cost of the highest-priced plan can be thousands of dollars per month. Most plans have at least a two-week free trial and offer discounts to users that pay annually.
How much you pay really depends on how many features you need and how actively you engage in email marketing. This is because most software charges either by the number of emails in the database or by the number of emails you send out. Therefore, it’s important to keep a close eye on your activity in order to monitor whether your monthly costs are increasing.
Does CRM Software Include Email Marketing?
Some CRM software does give you the functionality to email contacts within the database. However, it does not have the robust set of features that software dedicated to email marketing will have. The email marketing tool in a CRM is really for people that just need to send the occasional email and don’t need a design or automated campaigns.
If you want to increase engagement with your subscribers through automations or get more advanced reporting, then it makes sense to get a separate email marketing software from your CRM.
What Does Email Marketing Software Typically Include?
Almost all email marketing software allows you to design emails, upload contacts, schedule email campaigns, and see data on how your emails are performing. Advanced software lets you A/B split test aspects of the email, segment your contact list based on interests, and automate emails based on how contacts interact with any of your marketing channels. There are also typically lead generation capabilities such as putting lead forms on your site and creating landing pages to get more subscribers into the database.
How We Chose the Best Email Marketing Software
We looked at 12 email marketing software platforms before deciding on the top six. We considered price, ease of use, and functionality when determining the best options. We also aimed to get a range of options that work for different industries and business sizes, as every company will have different needs and use cases. In our review, we favored companies that offered a free-forever plan or a free trial so you can test the product’s effectiveness before committing.
Conclusion
Let us know your thoughts in the comment section below.
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