Egoi is an easy-to-use email marketing software, SMS marketing and social media tool, helping you build powerful relationships with your customers and boost your sales.
Our mission is to give companies a platform where they can create, send and share amazing emails, newsletters, SMS campaigns and autoresponders.
Egoi is not just an email marketing software – it’s also a full social media and mobile tool. This is why thousands of companies trust Egoi to manage their online presence in one place.
E Goi Email Marketing Softwaree Learning And Social Media Tools
Email Marketing Software
There are a few necessary elements in any email marketing campaign:
A solid email list
A great email
Consistency
Testing and tracking
Luckily, there’s software designed to cover all the bases.
Email Marketing Software by the Numbers
I could tell you all about the benefits of email marketing (and do so in this guide), but sometimes it’s best to let the numbers speak for themselves:
Email is the third most influential source of information for B2B audiences
73% of millennials identify email as their preferred means of business communication.
When a prospect or customer who opens an email on a mobile device opens that same email again on another device, they are 65% more likely to click-through to your site/offering.
The number of email users worldwide is forecasted to rise to 2.9 billion by 2019.
About 105 billion emails are sent each day, and the number is expected to reach 246 billion before 2020.
49% of businesses use some form of email automation.
91% of the most successful users agree that marketing automation is “very important” to the overall success of their marketing across channels.
79% of top-performing companies have been using marketing automation for more than 2 years
You might have noticed the words “marketing automation” in there a few times. That’s because most successful marketers use some sort of software to help them.
What is Email Marketing Software?
In plain terms: it’s any software that aids in deliver emails and email marketing strategy.
They serve a variety of purposes, some more robust than others.
Most will help you create emails and templates, grow subscriber lists, and set auto-responses. Key features generally include A/B testing and some sort of conversion tracking.
Others take it a step further with social media integration, Javascript capabilities, and full automation sequences.
(For the record, marketing automation is software created to automate marketing work and actions. For email specifically, it takes over otherwise repetitive tasks).
When choosing which software is best for you, you’ll first need to evaluate your goals and what you want to get out of it.
If you’re just starting out, a more basic platform will likely suffice.
Those looking to set a full automation process – repeat emails over a consistent period of time – may be better off with a full-service software.
Often, you’ll find it’s really a matter of personal preference.
Many of the software below offer the same (or similar) features and functionality; it ultimately comes down to which you like interacting with the most.
You’ll know pretty quickly as you navigate around the site whether you like the interface and find using it pretty intuitive.
MailChimp Email Marketing Software
Pros: Great Anyone new to the email marketing industry; easy to use and navigate, and has built-in help features
Cons:Limited email automation and advanced options
Pricing: Free small business plan; Subscriptions begin at $10/month for 500 subscribers
Constant Contact Email Marketing Software
Pros: Easy to use with built-in templates and Google analytics integration
Cons: A little pricier than similar platforms
Pricing: Free 60 day trial; basic plan starts at $20/month, Plus plan starts at $45/month
Silverpop Email Marketing Software
Pros: Flexible integration, reasonable pricing, ability to make quick changes and offers many features including full marketing automation
Cons: More difficult to use for those inexperienced with automation software
Pricing: Contact Silverpop for pricing information
HubSpot Email Marketing Software And More
Tolls For Email Marketing – Hubspot
Email Marketing Software
Pros: Easy to use and invests a lot in educating users; easy to create subscriber lists and workflows
Cons: One of the more expensive automation softwares available and requires a 12 month contract
Pricing: Free trial period; basic plan starts at $200/month
Pardot – Email Marketing Software
Pros: Easily customizable, good customer support; owned by Salesforce which provides additional marketing insights and
Cons: Price – aimed primarily at bigger, B2B businesses
Pricing: Standard plans starts at $1000/month
Active Campaign
Pros: Ideal for small businesses and startups; low price point, creates simple marketing automation sequences, easy to use interface
Cons: No native integrations
Pricing: Basic plan starts at $9/month
Email Marketing Tools
Email Marketing Software
Emma Email Marketing Software
Pros: Best for basic newsletters and scheduled campaigns, easy to edit and import lists; offers Google Analytics integration
Cons: Doesn’t have its own basic analytics
Pricing: Free 30-day trial; pro plans start at $89/month
Zoho Campaigns – Email Marketing Software
Pros: Offers pay-as-you-go plans and all basic automation features, as well as Google Analytics integration; great starting price point
Cons: Requires more customization
Pricing: Basic plan starts at $5/month
InfusionSoft Email Marketing and CRM Software
Pros: Well-designed, easy to use user interface; great campaign builder, intuitive and not hard to navigate
Cons: Less templates to choose from; expensive for small businesses
Pricing: Plans start at $199/month
GetResponse – Email Marketing Software
Pros: Free 30 day trial (including advanced features), Google Analytics integration and tracking tool
Cons: Less customer support
Pricing: After free trial, basic plans start at $15/month
SendinBlue Email Marketing Software
Pros: Offers a free plan and responsive designs
Cons: Set up isn’t easy and doesn’t allow uploads of third-party contacts
Pricing: It’s free plan allows up to 9,000 emails/month; lite plans start at $7.37/month
Campaign Monitor
Pros: Email builder is easy to use and offers suite of analytics
Cons: Limited support and no photo library; cannot import contacts from third-party software
Pricing: Basic plan starts at $9/month
Campaigner – Email Marketing Software
Pros: Customer service 24/7 and many template options to choose from; social media integration (Facebook and Twitter)
Cons: Limited spam checking, costly advanced features, offers less app integrations than competitors
Pricing: Free 30 day trial; basic plan starts at $19.95/month
Campaigner – Email Marketing Software
Email Marketing Software
RedCappi
Pros: Easy to use, ideal for those new to email marketing; drag and drop email builder
Cons: No templates
Pricing: Free plan for up to 100 contacts; starts at $10/month after
SendLoop Trackable Email Marketing Software
Pros: Great audience targeting abilities; can track their interactions to tailor your messaging; live chat support
Cons: Doesn’t offer many third-party integrations; no free trial
Pricing: Plans start at $9/month
BombBomb Video Powered Email Marketing Software
Pros: It’s specific to video-powered emails; offers free trial
Cons: Importing contacts can be tricky; doesn’t offer multi-variant testing
Pricing: Basic plans start at $39/month
Knowtify – Email Marketing Software
Pros: Easy to use, drag and drop interface; can launch campaigns based on goals: transactional, digest, or behavioral emails; recently acquired by Kissmetrics
Cons: Functionality can be confusing between in-app and email
Pricing: Startup plan starts at $59/month
AWeber Email Marketing Software
Pros: Offers follow-up emails to quickly get new subscribers up to speed on latest news; easy to target messages to certain segments of your list
Cons: Lacks advanced automation features like certain integration features and activity reports
Pricing: Free 30 day trial; basic plans starts at #19/month
Drip (People Love This Email Marketing Software)
Pros: Offers plenty of automation features and visual work flow, as well as good support and goal tracking
Cons: Not the most user friendly and less intuitive to use for beginners; higher price point
Pricing: Free for up to 100 contacts; basic plans start at $41/month
ConvertKit – Email Marketing Software
Pros: Built specifically for professional bloggers; simple platform based on subscriber experience; allows you to create landing pages or forms for list building
Cons: Doesn’t offer as much customer support as other platforms; lacks advanced features
Pricing: Plans start at $29/month
Contactually
Pros: Focus is on vetting contacts – gathers contacts from email, social media sites and website and gathers as much information as possible to further target your messaging
Cons: Lengthy set-up process
Pricing: First two weeks are free; basic plan starts at $39/month
iContact Email Marketing Solution
Pros: Designed for smaller businesses; easy-to-use interface and integrations with social sites; comprehensive customer support
Cons: Limited auto-responder capabilities
Pricing: Plans start at $32/month
Marketing Automation Software
Mailgun – Email Marketing Software
Pros: Designed with developers in mind for transactional emails
Cons: Complicated set up; basic analytics
Pricing: First 10,000 emails free
E-goi Email Marketing and SMS or Voice Message
Pros: In addition to emails, you can send messages via fax, SMS or voice message
Cons: Limited language selections
Pricing: Offers monthly or pay-as-you-go; monthly starts at $88/month
LeadSquared
Pros: Great features and customer support; combines email marketing activities with sales activities
Cons: CRM management could use improvement
Pricing: Plans start at $200/month
Intercom (Email Marketing Software But More Live Chat)
Pros: Easy to implement and offers real time communication with customers
Cons: Offers many features, but most aren’t very in-depth
Pricing: Free 14 day trial; plans start at $53/month
Hatchbuck – Email Marketing Software
Pros: Easy to use; allows you to assign tags to contacts in different stages of the sales funnel
Cons: Limited customer support
Pricing: Small business plans start at $89/month
SMALL BUSINESS MARKETING SOFTWARE ALL-IN-ONE
Email Marketing Software
Marketo
Pros: Advanced analytics and email workflows
Cons: Not easy to use for beginners; designed more for those with a technical background
Pricing: Full automation (with social, lead management, etc.) runs at $1995/month
Act-On (More Of A Tool Than Email Marketing Software)
Pros: Combines multiple marketing activities; integrates inbound, outbound and lead nurturing programs
Cons: Takes time to get accustomed to software
Pricing: Starts at $900/month
Klaviyo
Pros: Offers excellent stats and email tracking
Cons: Limited customer support; advanced features are harder to get accustomed to
Pricing: Free up to 250 contacts; starts at $25/month after
PinPointe
Pros: Easy to use and create emails; has a great spam checker
Cons: No free or small business plans
Pricing: Starts at $49/month
1PointMail – Email Marketing Software
Pros: Custom template creation and storage; responsive customer service
Cons: Learning curve to get used to the software
Pricing: Starts at $49/month
LeadRocket by Calladus Cloud
Pros: Easy to use; intuitive
Cons: Software updated often create issues
Pricing: Free trial; contact sales for more information
social media marketing tools free
Here are the 10 best free social media marketing tools money can’t buy—because they’re free. So, why not give them a try?
Whether you’re part of a bootstrapped social media agency or a digital marketing department, you always have a budget. And all too often, it just doesn’t cover everything you need to do your job well.
But sometimes, you can get something for nothing. In some cases, a top-notch social media marketing tool, app, network, platform, or service doesn’t cost you a thing.
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So, which freebies are actually worth your time?
I’ve rounded up 10 of the best free social media marketing tools that I use regularly at my digital marketing agency, Sonnenberg Media.
From design and copy to video and image editing to analytics and account insights, these top social media apps can help you stay at the top of your game without increasing your budget.
- AdsReport
With a successful paid social strategy, you can accelerate progress toward your brand’s goals.
Whether you want to grow your audience, sell more products, or do anything in between, Facebook Ads can give a much-needed boost.
But tasks like monitoring ad accounts and tracking results aren’t as simple as they should be.
If you need to confirm basic metrics like spend, impressions, or cost per click (CPC), you often have to sort through a mountain of data in your Facebook Ads account.
When you want to streamline your analysis, AdsReport has you covered.
Once you connect your Facebook Ads account, you can see insights in seconds.
Key metrics like spend, revenue, impressions, clicks, click-through rate (CTR), and CPC appear at the top with helpful comparisons to the previous period.
adsreports is a free social media marketing tool to help track facebook ads results
Track your Facebook Ads insights with one of our favorite social media marketing tools.
Click to view more metrics, and you can see all the other data that matters to your team, such as page likes, landing page views, post engagement, and purchase metrics.
Just want to check stats for a specific campaign? Scroll down, and select the right campaign.
Along with campaign metrics, AdsReport identifies the best-performing ad based on criteria like clicks, impressions, CPC, or CTR.ad campaign insights from adsreports
- Facebook Barometer
Does it seem like your Facebook strategy is missing something? A little perspective can go a long way. But when you’re so focused on what’s right in front of you, it’s tough to consider external factors.
Let’s say your client’s Facebook following is growing at a steady clip. Or maybe your social media marketing agency is rocking reach compared to previous months. Nice work!
But how do your results compare to your competitors’?
After all, your competitors are working hard to attract a similar audience. It’s essential to keep their progress in mind when you review your brand’s results.
With the free social media tool Barometer, you can compare your Facebook Page to your competitors’ Pages in seconds. Connect your Facebook Page to this free tool, and see how your performance stacks up to over 58,000 other pages. You can compare metrics like:
Fans reached
Engagement rate
People talking about your page
Negative feedback
Organic reach
Paid reach
Viral reach
CTR
free social media marketing tools barometer for facebook
Barometer is #2 on our list of favorite free social media marketing tools.
The average percentages featured in Barometer are based on the last 50 posts for each Facebook Page, giving you a solid basis for comparison.
To fine-tune your Barometer, choose the audience range that matches your Facebook Page and get more accurate industry averages.free social media marketing tools
Then scroll down for page insights like reach and impressions.
You can compare your Facebook Page against the industry average for the past 30, 90, or 180 days to get a better idea of how your brand is truly performing.
conquer social media inbox with agorapulse header image
- Bit.ly
When you share links on social media, you don’t always want to show the original URL. Maybe the URL is way too long and would clutter up your post so you’d prefer a shorter link. Perhaps the URL points to a website that you don’t manage and you’d like to find a way to track stats.
Many of the best social media management apps include tools that automatically shorten your URLs.
But these built-in tools don’t always give you much control over the process.
free social media marketing tools bitly
Bit.ly—one of the social media marketing tools out there that make work easier
Meet Bitly, a free social media marketing tool that shortens URLs and stores them in your own personal database.
With Bitly, you can make any URL shorter or create a URL with a custom slug, such as bit.ly/my-custom-slug.
Within your database, you can give URLs original titles and add tags for better organization. That means you can tag all URLs related to a campaign or promotion so you can find and analyze them easily.
But Bitly offers much more than shortened URLs. This tool also provides basic analytics, so you can understand how each link performed. You can monitor the number of clicks your URLs received each day, and you can track each link’s referrals.
With a quick glance, you can see whether social media, email, or SMS campaigns drove clicks.
If QR codes are part of your marketing strategy, you’ll appreciate Bitly’s simple QR code generator. You can create a QR code for any Bitly link, giving your audience another way to connect with your brand.
If you have extra room in your budget, Bitly also offers paid features.
With a paid plan, you can create branded URLs with custom domains, which can improve CTR and help you reach your web traffic goals even more reliably.
- Canva
Whether you’re sharing a blog post, a seasonal sale, or anything else on social media, you need images. Good, high-quality images.
But snapping your own photos and designing your own graphics takes time and money.
If you don’t have much of either to spare, Canva is an excellent option. This free design app lets you create all kinds of graphics, from Facebook cover images and Instagram Stories to tweets and images for your blog posts.
Canva, one of the most popular social media marketing tools for easy design crafting
You can get started by choosing from hundreds of templates.
All of Canva’s social media templates follow each platform’s recommended image dimensions, so you don’t have to worry about resizing. Just swap in your own text, logos, and photos to customize each graphic.
If you don’t have original photos to work with, choose from Canva’s free library or download free images.
Once you create something you like, you can use it over and over. Just copy the design and update the text or images, and you’ve got a branded template that you can reuse.
If you find that you’re using Canva constantly, you might benefit from the paid version.
When you upgrade to Canva Pro, you can set and save brand colors and fonts, add GIFs, and resize designs for other platforms with a single click.
If you’re an Agorapulse user, you can also take advantage of our Canva integration. Here’s how:
- Easel.ly
When you publish a social media post, you have limited space and time to attract attention. If you have a long or complicated message to share, you have to get your point across before followers scroll past.
Infographics use the power of images to capture attention and convey more complex ideas.
But designing infographics takes talent. You can’t just throw one together in a few minutes.
That’s where free social media marketing tool Easel.ly can help.
This free social media tool lets you create sharp-looking infographics without a graphic design degree.
Get started by choosing a basic template. Then add graphics, charts, data, and other visual elements.
To add movement to your infographic, you can insert animated GIFs. Easel.ly is also integrated with Unsplash, so you can add royalty-free photos to your design.easel.ly is one of our favorite free social media marketing tools
When you’re finished, you can download or embed your infographic. You can also use Easel.ly’s social media integrations to share directly to Facebook or Twitter.
Although Easel.ly is one of the top free apps for social media, you can get even more out of the paid version of this tool. Upgrade to get hundreds of premium templates, over 1 million icons and photos, and better organization.
- Easy Advocacy
When your company or client writes a new blog post or publishes an amazing piece of content, you want to get the word out on social media. Your fellow team members can easily become some of your brand’s biggest supporters.
But first, you have to get them on board.
If you’ve found that emails and Slack threads aren’t doing enough to get the message across, you need Easy Advocacy, a free social media marketing tool. You can keep coworkers and stakeholders informed about new content. And you can make it easy for them to share it, too.
easy advocacy, a free social media marketing tool
First, set up your distribution list. Then create a campaign by entering a link, title, and suggested copy. Send it to your distribution list, and each person will receive an email prompting them to promote the campaign. The email includes social share buttons and an email link, so promotion takes a single click.
Once you send out the campaign, you can skip manual follow-ups. Your Easy Advocacy dashboard tracks all the key statistics from your campaign automatically.
You can see which members of your distribution list are your brand’s best advocates and on which social network your campaign has performed best.
- Feedly
As a social media marketer, you need to keep up with what’s happening in social media, marketing, and beyond.
What’s your audience reading? What’s trending in your industry? What content creation ideas can you glean from what your competitors are publishing?
Feedly, a news aggregation app, lets you make sense of all that noise.
With Feedly, you can create your own customized newsfeed. Add the sources you want to follow, and you can filter out irrelevant content while making sure you don’t miss anything important.
To organize your feed, group relevant sources together in a single feed. That way you can browse all the new posts on a single topic at once. As you read, you can check articles off your list or save important ones to read later.
You can also save articles to a board, which essentially bookmarks them for future reference.
- Headline Analyzer
It doesn’t matter if you’re an experienced writer or if you’ve been blogging for over a decade. Writing great headlines isn’t easy.
But an excellent headline can result in more clicks, which can turn into increased web traffic and greater reach on social media. That means taking your headline game up a notch can give your brand a critical boost.
With CoSchedule’s Headline Analyzer tool, you can find out where your headline shines and where it could use some work.
Type your headline into the tool, and you’ll get a score and previews of how your headline is likely to look.
Here’s how this free tool scores your headline:
Word Balance: An analysis of the common, uncommon, emotional, and power words you’ve used
Characters: The number of characters in your headline, including measurement of how close you are to the optimal length
Words: The number of words in your headline, including tips for shortening or lengthening as necessary
First and Last: A spotlight on the first and last three words of your headline, which tend to get the most attention
Keywords: A review of the common search terms that appear in your headline
If your headline produces a green score, you’re good to go.
If it’s yellow or red, follow the tips to improve your headline and get more eyes on your social media post.Download this free social media calendar packed with ideas and examples!
- Loom
You can’t always say everything in your social media captions, especially if you’re limited to 280 characters. Ever want to dash off a quick message without having to write it all down? Or create a brief how-to video that explains it all?
Loom lets you share and record your screen quickly and easily.
For a nice personal touch, you can include a small video of you in the corner, explaining the screen share. Or you can record just your voice or the screen only.
Just press record, say your message, and share it with your audience.
When you’re done with the video, you can click to share to Facebook or Twitter immediately or copy the link so you can paste it into a scheduled social media post.
Incredibly easy to use, Loom makes these video messages quick and efficient.
- Twitter Report Card
You work hard to implement a solid Twitter strategy. You carefully write your 280 characters, use strategically selected hashtags, and curate super-targeted Twitter lists. How’s that working out for you?
If you aren’t sure how your performance compares to your closest competitors, Agorapulse’s Twitter Report Card can help.
Like Barometer, Twitter Report Card compares your performance to industry averages.
Unlike Barometer, Twitter Report Card lets you choose who to measure your account against.
After connecting your Twitter profile to the tool, add a few competitors. Then check to see how you compare in terms of audience, publishing, and conversion metrics. This free social marketing tool compares stats like:
Followers
Interactions
Interactions per follower
Tweets
Interactions per tweet
Conversation tweets
If you already run a Twitter account or two, this report card can tell you where you stand and show you where you’re winning.
If you want to attract new social media clients for your social media marketing agency, this tool can help you do competitor analysis on Twitter and reveal areas where you could help them improve.
In Conclusion
Sometimes, it makes sense to pay for a social media marketing tool. Many tools are worth the investment, especially when you need a reliable platform for content scheduling, social listening, and reporting. Still, you don’t have to pay for everything.
Add some of the best free social media marketing tools to your arsenal, and start driving better results for your company or clients.
Conclusion
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