Easy Seo Tools

SEO tools are a great way to make sure that your content is optimized for search engines. The right SEO tools can help you get more traffic and improve your ranking on Google, which means more revenue and leads for your business.

There are hundreds of different SEO tools available, but the most important thing is to find the ones that work best for your needs. In this article, we’ll go over some of the most popular SEO tools and show you how they can help you improve your online presence.

We’ll start with a look at Moz’s Keyword Explorer tool. This tool allows you to research keywords related to specific topics or products, which can help you determine what people are searching for online so that you can optimize your site accordingly. It also provides information about keyword difficulty (how hard it is), keyword volume (how often people search), and click-through rate (how many times people click on results when using certain keywords).

Easy Seo Tools

Mastering SEO optimization can be hard, especially if you’re just starting out. Fortunately, finding the best SEO tools is easy, we’ve compiled them all on this list. We reached out to over 30 SEO experts to find out what the best SEO software is and what keyword tracking tools are impressing the SEO experts. You don’t need to try all these tools, you just need to figure out which one works best for your business.

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Why Use SEO Tools?
SEO tools save you from tedious keyword research and data analysis. With these tools, you’re able to see what’s working and which parts of your strategy could benefit from some tweaking. The best SEO tools also provide reports about how you measure up to competitors and where the greatest opportunities lie. What’s more, they allow you to measure search performance countries, regions, or languages.

It gets better. If you’re managing more than one website, SEO tools can help you assess each site’s performance on the fly. Many entrepreneurs with multiple websites end up putting a lot of data in spreadsheets and analyzing it manually. But that soon becomes overwhelming and raises the risk of the reports being inaccurate. Fortunately, you can use SEO software to save hours of effort and generate accurate reports at a click.

Best Search Engine Optimization (SEO) Tools

1. Ahrefs: SEO Keyword Tool
   Ahref – SEO Keyword Tool
   Ahrefs is one of the most recommended SEO tools online. It’s only second to Google when it comes to being the largest website crawlers. SEO experts can’t get enough of Ahrefs’ Site Audit feature as it’s the best SEO analysis tool around. The tool highlights what parts of your website need improvements to rank better in search engines. From a competitor analysis perspective, you’ll likely use Ahrefs to determine your competitor’s backlinks to use them as a starting point for your own brand. You can also use this SEO tool to find the most linked to content within your niche, check and fix broken links on your website,and get an overview of your best-performing pages (so you can see what information is drawing in the visitors).

Syed Irfan Ajmal

Syed Irfan Ajmal, a Growth Marketing Manager at Ridester, loves the SEO keyword tool Ahrefs. He shares, “Ahrefs is surely our most favorite tool when it comes to various facets of SEO such as keyword research, rank tracking, competitor research, SEO audit, viral content research and much more. We add our site and those of our competitors to it. The tool then shows us the sites which have backlinked to our competitors but not us. This helps us find great link opportunities. But this wouldn’t have been so easy if Ahrefs didn’t have the largest database of backlinks. Ahrefs has been instrumental in getting our site ranked for several major keywords, and getting us to 350,000 visitors per month.”

2. Google Search Console: Top SEO Tool
   Best seo tools
   Offered for free to everyone with a website, Google Search Console lets you monitor and report on your website’s presence in Google SERP. All you need to do is verify your website by adding a code to your website or going through Google Analytics and you can submit your sitemap for indexing. Although you don’t need a Search Console account to appear in Google’s search results, you can control what gets indexed and how your website is represented with this account. As an SEO checker tool, Search Console can help you understand how Google and its users view your website and allow you to optimize for better performance in Google search results. It’s especially useful for new websites as it lets site owners submit web pages for search indexing.
3. SEMRush: Marketing SEO Tools
   SEMRush – Marketing SEO Tools

Marketing SEO tools like SEMRush tend to be fan favorites in the SEO community. Experts love that they let you easily assess your rankings as well as identify changes and new ranking opportunities. One of the most popular features of this SEO tool is the Domain Vs Domain analysis, which allows you to easily compare your website to your competitors. If you’re looking for analytics reports to help you better understand your website’s search data, traffic, or even your competitors, you’ll be able to compare keywords and domains. The On-Page SEO Checker tool allows you to easily monitor your rankings and find some recommendations on how to improve your website’s performance.

Liraz Postan – SEO Experts

Liraz Postan, Senior SEO & Content Manager at Outbrain, recommends SEMRush as one of the best SEO tools. She says, “My favorite SEO tool is SEMrush with the feature of “organic traffic insights”. This feature lets me see all my leading articles with one dashboard, along with related keywords, social shares and word count. This gives me a quick overview of what’s working and where to optimize. I generally use SEMrush on my daily work, love this tool, and love using its site audit to optimize our site health. We improved our site health by 100% more since we started using SEMrush, and we increased conversions by 15% more from our content pages.”

4. KWFinder: SEO Keyword Tool
   KWFinder – SEO Keyword Tool

An SEO keyword tool like KWFinder helps you find long-tail keywords that have a lower level of competition. The experts use this SEO tool to find the best keywords and run analysis reports on backlinks and SERP (Search Engine Results Page). Their Rank Tracker tool helps you easily determine your ranking while tracking your improvement based on one key metric. Plus, if that’s not enough, you’ll get a ton of new keyword ideas to help you rank your website even higher.

George PerryGeorge Perry, an SEM Specialist at Bandwidth, raves about KWFinder. “I like that not only does it show me information on the keyword that I was searching for, but pulls in good suggestions for related terms, and how they compare (volume, CPC, difficulty, etc.) to the term I originally looked at. I’ve been able to help my clients target not only those big, pie in the sky vanity terms, but to better target those terms that are lower in the funnel and more likely to convert, allowing me to target them through focused content that answers the questions they’re actually asking.”

5. Moz Pro: SEO Software
   Moz Pro SEO software
   SEO software Moz Pro keeps popping up as one of the best SEO tools that experts actually use. Some specialists raved about how Moz was always up to date despite Google’s regular algorithm changes. Others praised Moz’s chat portal that allows them always to get an insightful response to every question asked. Whether you’re looking for keyword recommendations or a site crawl, Moz is a full-service powerhouse. You can get great insights into how your website is performing but also how to improve it. They also have a free MozBar toolbar that you can download to see your website’s metrics while browsing any page. If you’re looking to learn more about SEO, you should also consider checking out MozCon, their annual conference.

Keri Lindenmuth

Keri Lindenmuth’s, Marketing Manager at Kyle David Group, go-to SEO tool is none other than Moz Pro. She says, “My favorite feature of the tool is its ‘page optimization feature.’ It tells you exactly what steps you can take to improve the SEO of every single page on your website. For example, it will tell you to ‘Include your keyword in this page title’ or ‘Add an image with a keyword alt tag.’ This tool has substantially improved our client’s business simply by the fact that it gives increased transparency. We can compare their site’s traffic and optimization to that of their competitors. We can see which pages and search terms their competitors perform well in and alter our web practices to compete against theirs. Without a tool like Moz, SEO really becomes a guessing game. You have no idea where you’re doing well and where you can use improvement.”

6. Ubersuggest: Keyword Tracking Tool
   Ubersuggest: Keyword Tracking Tool

Ubersuggest, developed by Neil Patel, is a free keyword finder tool that helps you identify keywords and also the search intent behind them by showing the top ranking SERPsFrom short to long-tail phrases, you can find the right terms to use on your website with hundreds of suggestions from this free great keyword tool. Metrics Ubersuggest includes in its reports are keyword volume, competition, CPC, and seasonal trends. Great for both organic SEO and paid PPC, this tool can help you determine if a keyword is worth targeting and how competitive it is.

7. Answer The Public: Free SEO Tools
   Answer The Public – Free SEO Tools

Free SEO tools like Answer The Public allow you to easily find topics to write about for your blog. I’ve used this tool in the past to create content around specific keywords to better rank online. Say you’re in the ‘fitness’ niche. You can use this free SEO tool to create content around keywords like fitness, yoga, running, Crossfit, exercise and cover the entire spectrum. It’s great for finding featured snippet opportunities. Say you hire a freelancer to create content for you, all you need to do is download this list and send it over to them. And it would only take you five minutes, making it one of the most efficient ways to come up with SEO topics for new websites.

Matt Jackson

Matt Jackson, Head of Content at Wild Shark, loves free SEO tools like AnswerThePublic. He shares, “One of my favorite tools when compiling SEO content for a site is AnswerThePublic.com. The best feature of the tool is that it presents a list of the questions that web users are asking about a particular keyword. If I’m running out of genuinely useful content ideas, or if I’m compiling an FAQ page, it provides invaluable guidance as to what, exactly, people are searching for. It is not only useful for SEO content, it means that our clients can answer questions on their site, minimizing the number of customer service calls they receive and giving greater authority to a page and the overall business. And here’s a quick tip: prevent neckache by hitting the Data button, rather than straining to read the question wheel.”

8. SpyFu: Free SEO Tools
   SpyFu – Free SEO Tools

While SpyFu has an amazing premium version, many of our experts raved about its free features. If you’re just starting out, you can easily grow into the paid features as you start succeeding. You can easily view the number of times a keyword gets searched each month while easily determining the ranking difficulty for that keyword. You can also do some research on your competitors to determine which keywords they use. Additionally, you can search your competitor’s, or your own, website to easily see how many organic keywords they have, how many monthly clicks they get, who their paid and organic competitors are, the campaigns they’re running with Google Ads, and more. It’s one of the most detailed SEO analysis tools on the market.

Adele Stewart

Adele Stewart, Senior Project Manager at Sparq Designs, can’t get enough of SEO software SpyFu. She shares, “I have used SEMrush and Agency Analytics in the past, but SpyFu has the one-up on my client’s competitors. All of SpyFu’s features are great, but my absolute favorite is the SEO Research feature. You’re able to plug in a competitor’s domain and pull up information on their own SEO strategy. You can see what keywords they pay for vs. their organic standings, review their core keywords, and even assess their keyword groups. Using SpyFu has been integral to my client’s SEO successes. There’s so much more to track and report on, plus I don’t have to put in as much effort in research as I did with other SEO software. SpyFu pulls the information I need and organizes reports in a way that is presentable and understandable to my clients. I’ve already seen increases in indexing and rank for keywords that we didn’t even think of.”

9. Woorank: SEO Ranking Tool
   woorank seo ranking tool
   As a top SEO analysis tool, Woorank offers free and paid options to track and report your marketing data. You can plug in your competitors to discover which keywords they are targeting so you can overlap with theirs. Try understanding how keywords perform over time to optimize for users and search engines in the best way possible. And most importantly, understand the things your website is lacking from both a technical and content perspective. Woorank can help you identify duplicate content, downtime, and security issues and provide guidelines on how to fix them.
10. Majestic: Marketing SEO Tools
    Majestic: Marketing SEO Tools
    Majestic is one of the best marketing SEO tools according to experts. It has countless useful features like The Majestic Million which lets you see the ranking of the top million websites. Did your website make the cut? The Site Explorer feature allows you to easily see a general overview of your site and the number of backlinks you have. It also works as an SEO keyword tool to find the best keywords to target while also having features geared to site comparisons and tracking your rank.

Ryan Scollon

Ryan Scollon, SEO Consultant at RyanScollon.co.uk recommends the SEO tool Majestic. He says, “My favorite SEO tool is Majestic, with its main feature allowing you to check the backlinks of a website that you specify. My favorite feature is the ability to add your own client’s site and a bunch of competitors, allowing you to easily compare a variety of SEO metrics such as trust flow, referring domain count, and external backlinks count. Not only does it help us understand the [client’s optimization] weaknesses, but it also provides a simple table that we share with our clients, so they too can understand the problems and how they stack up to their competitors. We also use Majestic to audit competitors’ backlinks, as we can sometimes find a handful of easy opportunities to tackle before moving onto other link building tactics.”

11. Google Trends: SEO Checker Tool
    Google Trends Wireless Phone Charger
    Google Trends has been around for years but has been underutilized. Not only does it give you information regarding a keyword but it offers great insight into trends around the topic, which can be invaluable at any stage of a business’s growth. Search for keywords in any country and receive information around it like top queries, rising queries, interest over time, and geographical locations depending on interest. If you are unsure which trends are the ones for you, this is the best SEO tool to use.
12. SEOQuake: Free SEO Tools
    SEOQuake – Free SEO Tools

SEOQuake is considered one of the best free SEO tools. This Chrome extension acts as an SEO checker tool that performs on-page site audits, assesses both your internal and external links, and also does website comparisons to determine how you perform against your competitors. Other features of this SEO analysis tool include keyword analysis such as keyword density, an easy to read SEO dashboard, and an export feature that allows you to easily download and send data to key people on your team.

Brin Chartier

Brin Chartier, an expert digital marketer, and SEO content creator, loves the free SEO tool SEOQuake. She says, “I love a good browser extension, and SEOquake is the best free SEO tool for instant SEO metrics on any website or SERP. I can instantly pull an on-page SEO audit for myself or competitors, and the SERP overlay feature is an awesome visualization of key page metrics that I can export to CSV & share with my team. This tool saves me hours of manual work that I can use to actually move the needle creating SEO optimized content instead.”

13. Siteliner: SEO Analysis Tool
    Siteliner – SEO Analysis Tool
    Siteliner is an SEO checker tool that helps you find duplicate content on your website. What’s duplicate content? Identical content to other websites. And Google penalizes websites with it. With SEO tools like this one, you’ll be able to scan your entire website to find duplicate content, broken links, average page size and speed, the number of internal links per page, and more. It also compares your website to the average of websites checked with this tool to help you better understand where you stand.

Tieece Gordon

Tieece Gordon, a Search Engine Marketer at Kumo Digital, recommends the SEO tool Siteliner. He shares, “Siteliner is one of my go-to SEO tools whenever I’m presented with a new site. Identifying and remedying potential problems almost automatically improves quality and value, reduces cannibalization, and adds more context to a specific page if done correctly, which is the whole reason for using this tool. For a free (paid version offering more available) tool to offer the ability to check duplicate levels, broken links, and reasons any pages were skipped (robots, no-index, etc.) though, there can be no complaints at all. The key feature here that Siteliner does better than any other I’ve come across is the Duplicate Content table. It simply and easily lays out URLs, match words, percentages, and pages. And because it’s smart enough to skip pages with no-index tags, it’s a safe bet that most showing a high percentage need to be dealt with. I’ve seen a lot of ecommerce sites relying on manufacturer descriptions, service sites that want to target multiple areas with the same text, and sites with simply thin pages – sometimes a combination of these, too. I’ve seen that adding valuable and unique content has seen rankings, and in turn, sessions and conversions jump up for clients. All of this has stemmed from Siteliner. It may not be the enterprise-level, all-singing, all-dancing software that promises the world, but its simplicity is perfect.”

14. Fat Rank: SEO Tools
    Fat Rank – SEO Tools

SEO Chrome extensions like Fat Rank allow you to easily analyze your website’s performance. This SEO keyword tool lets you know the ranking of your keywords. You can add keywords to your search to find out your rank per page for each keyword you optimized for. If you don’t rank for the top 100 results, it’ll tell you that you’re not ranking for that keyword. This information allows you to better optimize your website for that keyword so you can make adjustments as needed.

Blake Aylott

Blake Aylott’s, SEO expert at Project Build Construction, favorite free SEO tool is one no one ever really talks about. “The SEO tool is called Fatrank. It’s a Chrome extension, and it shows the rank for any search query you type in as for a URL as long as you’re on that URL. If I need to know how I am currently ranking for a keyword, I can simply type it in and see. It is extremely accurate and live. The tool is a lifesaver when clients want to know their current ranking for something, and I can tell them with 100% accuracy. Fat Rank is free and should be a part of every SEO’s arsenal of tools.”

15. Keywords Everywhere: SEO Keyword Tool
    keywords everywhere seo tool
    Keywords Everywhere is another great SEO Chrome extension that aggregates data from various SEO tools like Google Analytics, Search Console, Google Trends, and more to help you find the best keywords to rank for. Free SEO tools like these simplify the process of determining the best keywords for your website. So rather than going through several websites each day, you can use this one tool to save you a huge amount of time.

Eagan Heath

Eagan Heath, Owner of Get Found Madison, is a huge fan of the SEO tool Keywords Everywhere Chrome extension. He shares, “It allows both me and my clients to see monthly U.S. keyword search volume right on Google, which is great for brainstorming blog topic ideas. It also allows you to bulk upload lists of keywords and see the data, which Google now hides behind enormous ranges unless you pay for Google Ads. Unbelievable value for a free tool!”

16. Screaming Frog: SEO Tools Online
    Screaming Frog – SEO Tools Online
    Ribbit, Ribbit. Screaming Frog is considered one of the best SEO tools online by experts. They love how much time they save by having this tool analyze your website super fast to perform site audits. In fact, every person we spoke to said that the speed at which Screaming Frog gives you insights was faster than most SEO tools online. This tool also informs you of duplicate content, errors to fix, bad redirections, and improvement areas for link building. Their SEO Spider tool was considered the best feature by top SEO experts.

Jon Hoffer

Jon Hoffer, Director of Content at Fractl, loves the SEO tool Screaming Frog. He shares, “I wouldn’t be able to do my job without it. It lets me crawl client and competitor sites and get a broad overview of what’s going on. I can see if pages are returning 404 errors, find word counts, get a list of all title tags and H1s, and analytics data all in one place. Upon initial glance, I can find opportunities for quick fixes and see which pages are driving traffic. Maybe meta descriptions are missing, or title tags are duplicated across the site, or maybe somebody accidentally non indexed some pages – it’s all there. I also love the ability to extract certain data from pages. Recently, I was working on a directory and needed to find the number of listings that were on each page. I was able to pull that information with Screaming Frog and look at it next to analytics data. It’s great to know what competitors actually have on their sites. This is great for content ideas. Overall, Screaming Frog gives me the chance to run a quick audit and come away with an understanding of what’s going on. It reveals opportunities for easy wins and actionable insights. I can determine if site migrations went off without a hitch; they usually don’t. With the inclusion of traffic data, I’m also able to prioritize tasks.”

17. Serpstat: All-in-one SEO platform
    Serpstat

Serpstat is a growth-hacking platform for SEO, PPC, and content marketing goals. If you’re looking for an affordable all-in-one tool to solve SEO tasks, analyze competitors, and manage your team, Serpstat will be a great choice. Many experts are now switching to the tool, as it has collected keyword and competitor analysis data for all the Google regions in the world. Moreover, Serpstat is known for its awesome features. The most popular one is a Missing Keywords feature, which identifies the keywords that your competitors are ranking for in the top-10 search results, and you aren’t.

Dan Taylor
Dan Taylor, Senior Technical SEO Consultant & Account Director at SALT.agency, switched to Serpstat after trying other tools: “I’ve used a lot of keyword research and analysis tools in the years I’ve been working in digital marketing, and a lot of them have become really lossy and tried to diversify into different things, losing focus on what people primarily use the tool for. Serpstat is a great tool for research, doing some performance tracking, and monitoring multiple data points. It’s also user-friendly, and the fact it allows multi-user on the 3rd tier plan is a game-changer. To sum up, Serpstat is a great addition to the suite of tools that we use and is a very capable, cheaper, and less lossy alternative to other popular platforms.”

18. Bonus Tool: Incognito
    incognito tool
    Switching to Incognito mode and performing Google searches will give you unbiased, ‘clean’ searches to understand what your user sees and the results they get when searching for keywords. Using the autofill options will give you suggestions of semantic keywords to use. As one of the free and best SEO tools, searching in Incognito is helpful as it shows where you truly rank on a results page for a certain term.

Top SEO Experts
SEO has become a huge discipline in the past 10 years and all the above SEO tools wouldn’t have existed without the SEO experts behind them. We wanted to give a quick shout out to these people for their hard work to help websites rank better and convert more.

Eric Enge
top seo experts
Eric Enge is the founder and CEO of award-winning digital marketing agency Stone Temple, acquired by Perficient in July 2018. Now the general manager of Perficient Digital, he is a writer, researcher, teacher, and keynote speaker. He won the 2016 Search Personality of the Year Award and CEO of 2016 Best SEO Agency of the Year award.

Rand Fishkin
Rand Fishkin
As the most well-known SEO expert in the industry, Rand Fishkin is the founder of Moz and Sparktoro. Known for his infamous ‘Whiteboard Friday’ videos, Rand shot to fame by being outspoken about SEO and the many different content you can use to rank better in search engines. We even mentioned his SEO tool, Moz, in our list above.

Barry Schwartz
Barry Schwartz
Barry Schwartz is the master of sharing content around anything to do with SEO. Normally the first person to write about algorithm updates (sometimes even before Google), Barry is the news editor of Search Engine Land and runs Search Engine Roundtable, both blogs around the topic of SEM. Barry also owns his own web consultancy firm called RustyBrick.

Vanessa Fox
Vanessa Fox
As an amazing contributor to many SEO blogs in her time, Vanessa Fox’s career didn’t start in Google, but she definitely left her mark there. Vanessa is an author, keynote speaker, and created a podcast about search-related issues. Interested in how people interact online and user intent Vanessa’s impact SEO’s future is sure to be very active.

Aleyda Solis

Aleyda Solis is a speaker, author, and award-winning SEO expert. She is the founder of Orainti, an international SEO consultancy Agency, that helps international clients scale their organic search growth. She has won the European Search Personality of the Year in 2018 Award and was mentioned in the 50 online marketing influencers to follow in 2016.

Conclusion
The best SEO tools on this list are gold. They give you insights that would otherwise take ages to generate. That said, you’re going to have to put in the work to get the results you want. That means producing content that’s SEO optimized, rewriting all your product descriptions, and taking what you’ve learned from these SEO tools, and making adjustments. Check out this SEO checklist to make sure you’ve got all your bases covered. If you’re on a budget, most of these tools have free features or trials you can play around with. Try them out. Do it. Discover what you need to improve to rank higher in SERPs. And follow the tool’s suggestions to skyrocket your growth. Your success falls on you. Take that next step.

seo tools list

Free is awesome. Especially when that “free” whatever is giving you extra traffic, money, rank, reputation, and sales. Thankfully, there are a ton of free SEO tools. The downside is that some of these free tools are junk.

I want to give you a go-to collection of the top free SEO tools. These are intuitive, slick, effective, powerful, and (best of all) they’re absolutely free.

1. Google Analytics
   If you’re not yet using Google Analytics, I recommend you start as soon as possible. There is no other data source that provides high-quality and detailed information like Google Analytics. In a Google-dominated era, it’s what we have to work with. Most of the other data tools simply piggyback on Google’s data using the API.

Assessment
You can’t ignore Google Analytics. Virtually all the actionable and important data about site visitors, traffic, etc., comes from this critical source.

More Information
How to Setup Google Analytics (Video)
How to Get Actionable Data from Google Analytics in 10 Minutes

2. Google Search Console
   If Google Analytics is the air that an online marketer breathes, then Google Search Console (formerly Webmaster Tools) is the food that the online marketer eats.

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The word “webmaster” in the former name is a bit of a misnomer. The tool is for more than webmasters. It’s for SEOs. The very focus of the tool has to do with “search” and “optimization.”

Some of GSC’s best insights come from just glancing at the dashboard. SEOs and marketers need to keep up with the dashboard on a regular basis.

google search console free SEO tools
Google Search Console provides some of the same data as Analytics, but in a simpler and more straightforward way. There’s less tweaking you can do with the numbers, but easier access to them.

search queries free SEO tools
One of the most important datasets is the link data. (Search Traffic → Links to Your Site → More). Staying up to date with toxic backlinks is one of the most essential steps in off-page SEO.

download latest links free SEO tools
If you ever have to deal with the dreaded manual penalty, or are routinely disavowing stubborn spam links, you will become very familiar with Google Search Console.

webmaster tools site messages free SEO tools
Assessment
Clearly, Google Search Console is indispensable. You need the data, you need the tools, and you need the power. I wish that more SEOs saw the value of the tool and used it more.

More Information
A Beginner’s Guide to Google Search Console (Yoast)
How to Setup Google Search Console (Video)

3. Ubersuggest
   Ubersugest is an all-in-one SEO tool designed to help you win the game of SEO. A big part of SEO success is knowing what you’re doing, what your competitors are doing, and how to adjust your strategy to take advantage of holes in the market.

Getting started with Ubersugest is as simple as typing a domain or keyword into the search bar.

ubersuggest free SEO tool
From here, you gain instant access to a report for your chosen domain or keyword.

ubersuggest information free SEO tool
For the sake of this post, I want to focus on the keyword search capabilities of Ubersuggest. It’s a great alternative to the Google Keyword Planner tool, which has lost some of its luster over the years.

After running a search for your primary keyword, here’s how you can use Ubersuggest to uncover related keywords to include in your content.

Step #1: Click “Keyword Ideas”
Located in the left sidebar, click “Keyword Ideas” to be taken to a comprehensive report.

ubersuggest free SEO tool keyword research
Step #2: Review the Results
This is where the fun begins. You’re provided a long list of keywords related to your seed keyword.

ubersuggest free SEO tool keyword ideas
There are four columns with corresponding data for each keyword:

Volume: Average number of monthly searches the keyword has on Google.
CPC: Average cost per click for a Google Ad for the keyword.
PD: Estimated competition in paid search (the higher the number, the more competitive).
SD: Estimated competition in organic search (the higher the number, the more competitive).
While this data alone is helpful, I want you to drill down deeper. Let’s keep going.

Step #3: Click on a Keyword
For example, if you want to rank for the keyword phrase “content marketing agency,” click on it to access the following.

ubersuggest free SEO tool keyword overview
Now, there’s no question as to what you need to do to reach the first page of Google. This data allows you to address points such as:

How much traffic you can reasonably expect to receive for each position on page one
The number of backlinks for your page one competitors
The number of social shares for each URL
Use this data to create content that’s 10x better than your competitors.

Step #4: Filter Your Search
After you gain a clear overview of related keywords that align with your company and its goals, turn on the filter feature to narrow your search. Here’s an example.

ubersuggest free SEO tool keyword ideas
You can set additional parameters, but this is where I like to start when searching for long-tail keywords.

You want to uncover keywords with enough search volume to move the needle, without focusing on anything that has an extremely high SEO Difficulty score.

ubersuggest free SEO tool keyword ideas
Even though it cuts out more than 400 keywords, you’re left with 12 that match your exact criteria. “Content marketing examples” is one of the best keywords on the list, despite an average monthly search volume of only 1,000. It has the ability to drive highly targeted traffic to your website, and with an SD of 17, you have a good chance of ranking.

Assessment
You can do a lot more than keyword research with Ubersuggest, but it’ll definitely help in this department. With this, you have what you need to select keywords that allow you to create killer content that’s destined to rank.

You can also add the free Chrome extension to use Ubersuggest right from the SERPs.

More Information
You can learn more by reading The Guide To Keyword Research.

4. MozBar
   Knowledge is the name of the game with the MozBar. When you think about it, SEO has a lot to do with knowing the right stuff. The MozBar helps you discover the right stuff at a glance.

The MozBar button sits right up in your browser toolbar — the place where all the action is going on. Click on the MozBar, and you generate an instant report on the website you’re visiting.

page analysis moz bar free seo tool
You can position the MozBar at the top, side, or bottom of your browsing window at all times.

mozbar free SEO tool
The toolbar has three main categories of data — Page Elements, Page Attributes, and Link Data.

Page Elements displays the nuts-and-bolts of on-page SEO. There’s a lot of information accessible at a glance. You can see the various tags — title, description, H1s, etc.

moz bar page analysis free SEO tool
Page attributes shows some below-the-surface onsite optimization features, such as robots, rel=”canonical” and load time. Additionally, you can find out on-page link data.

moz bar free SEO tool page analysis example
The Link Data tab has ranking factors and more information on a site’s links. Complete information is available only with a paid subscription.

mozbar free seo tool link data tab
Assessment
The MozBar’s true power is available to those who subscribe, and it’s a service worth the money. If you’re still in startup-cash-strapped phase, though, the folks at Moz are kind enough to provide this robust version of their tool at no cost.

More Information
Guide to Mozbar
It is available for Firefox and Chrome, Windows or Mac.
Download it here.

5. SEOWorkers Analysis Tool
   The Analysis Tool allows you to plug in a website URL — any website, even if it’s not yours — and generate a report.

Free SEO tool SEOworkers
SEOWorkers doesn’t provide anything new, but it does help to save a lot of time in analysis. Also, it provides background information on the data.

The report is quick and detailed.

analyzed page free seo tool
Some of the data, like the HTTP Headers Check is under-the-hood stuff that you wouldn’t normally think to check for.

http headers check free seo tool
Other analyzed features provide helpful icons to show you if you’re doing well, or if you need to pay attention to something:

head elements free seo tool
Here is SEOWorker’s unique feature. They teach you about SEO in addition to showing you the SEO data that matters. Within each analyzed category, the report provides a detailed discussion.

The keyword analysis is comprehensive. It displays head terms (single keywords), and two-, three-, and four word keyphrases (longtail keywords).

single keywords two words free SEO tool
Assessment
SEOWorkers provides a lot of information, and some of it is different from other SEO and reporting tools. However, it can be information overload.

For the experienced SEO, the discussion in each section is superfluous. For new SEOs who are still learning the tricks of the trade, it could be useful.

More Information
SEO tips from SEOWorkers
Other SEO tools from SEOWorkers

6. WooRank Website Reviews
   At first glance, WooRank’s Website Review appears to be just another freemium website analyzer. Upon closer, inspection, however, it gives handy insights into some not-so-obvious stuff.

You can analyze any website, and generate a report in seconds.

woorank free SEO tool
WooRank first displays a “Top priorities section. Unfortunately, here’s one of the downsides of the tool. Somehow, it thinks that I have a 404 error, lack a favicon, and don’t have a robots.txt file. All of these are inaccurate.

top priorities for Quicksprout woorank free SEO tool
For example, when I click on “Blog,” in the SEO report section, I receive this message.

We have not found a blog on this site woorank free SEO tools
I’m nonplussed, since content marketing is kind of my middle name, and my website definitely has an active blog.

On to more positive things.

The geodata is insightful, although Analytics provides similar information.

visitors for QuickSprout SEO tools
Social shareability is another helpful section. Few free analysis tools are able to aggregate this much social network data in a single place.

Social characteristics of QuickSprout free seo tools
The most outstanding feature of WooRank that I want to point out is the mobile section. Few free SEO analysis tools provide this level of data and perspective.

Mobile QuickSprout free SEO tools
That being said, Google does offer a free Mobile-Friendly Test.

Assessment
For its ease, interface, and amount of data, WooRank gets high marks. Unfortunately, not all the data seems to be accurate.

One of its major tools, the mobile optimization overview, can also be viewed using free tools from Google, so it’s not really revolutionary anymore.

More Information
WooRank Extension

7. Neil Patel SEO Analyzer
   We’ve already covered Ubersuggest, but there’s another tool in there that you need to be aware of — our SEO analyzer. (It used to be a separate tool, which is why I gave it its own number.) It really is a valuable tool — and it’s totally free.

Just plug in your URL, and the tool will spend about 10 minutes crawling your site.

The visual layout is clean and intuitive, providing plenty of crucial information including estimated traffic score, SEO score, and backlinks.

free seo analysis Ubersuggest
It will also tell you if you have any broken or blocked pages.

It will also share in SEO issues, see how your site performs on mobile, and actually give you tips on how to improve your site.

Assessment
Personal bias aside, I think that my website analyzer provides a very helpful perspective both on your own site, and especially on a side-by-side comparison of your competitors.

8. ClickFlow
   When it comes to growing your traffic, most marketers default to creating new content, building new backlinks, and so on.

The ClickFlow Content Decay Tool is different—it shows you old pages on your site that are no longer performing well. These outdated posts are great candidates for a content refresh.

First, you’ll want to connect the Content Decay Tool to your Google Search Console.

Once ClickFlow imports your data, you’ll see a report that shows you the pages on your site that have lost the most search traffic over the past 12 months.

clickflow free SEO tool
From there, you can update these posts to win back lost traffic. Simply expand upon your content, add examples to make it more thorough, and cut any outdated references.

Assessment
If you choose to upgrade to a paid ClickFlow account, you can even measure your content refreshes.

ClickFlow will show you the impact that updates have on your traffic and rankings, on a page-by-page basis.

9. Anwer The Public
   Answer The Public leverages Google Suggest to find all of the questions people may have related to any industry or keyword.

Just type in a keyword and it will give you a laundry list of questions people are searching for related to that keyword.

answer the public free seo tool
Similar to Ubersuggest, it also shows you comparison and preposition-related keywords.

Assessment
What I like about the tool is it presents the information in an interesting visual format. It’s also ideal for content ideation. Many of the questions can be used for FAQ sections or headers.

SEO doesn’t just exist on Google. You can also rank higher on Amazon, YouTube, Bing, and tons of other sites.

10. Keyword.io
    KeywordTool.io uses the same concept as Google Suggest, but for a handful of sites like Amazon, Play Store, and YouTube.

free seo tools Keyword io
If you are performing SEO on sites other than Google, you should check out KeywordTool.io.

Assessment
There are tons of free tools for SEO for Google. However, there are other search engines to consider. KeywordTool.io is a fantastic tool for your SEO aresenal.

11. FAQfox
    FAQfox is a neat little tool that finds you questions people want to answered based on any specific site you want information from.

For example, you can type in the word “marking” and quora.com as the URL, and it will show you category based questions people are asking on Quora.

free seo tools faq fox
You can do this for Reddit or any other site you want keyword or content ideas from.

Assessment
Great content should answer users’ questions. This free SEO tool can help you find the questions users are asking so you can address them.

12. Google SERP Preview Tool
    Have you noticed that some listings on Google get cut off because the title is too long?

A big misconception is Google uses character counts for meta tags. In reality, they count pixels.

Google SERP Tool will tell you how many pixels your meta tags contain and if they will get cut off by Google.

It also shows you a preview of what your web pages will look like on Google.

Assessment
The preview Google shows in the search results can drastically impact your click through rate. This neat tool lets you see what users see in the SERPs.

13. Pagespeed Insights
    Speed is everything. The faster your site loads the better you will rank, especially when it comes to Google’s mobile index.

Pagespeed Insights tells you what you need to fix for your site to load fast on any device.

It doesn’t matter if you are optimizing for tablet devices, desktop, or mobile, this tool will tell you what to fix.

Assessment
This tool is free, easy to use, and provides must-have information to help you speed up your site load time.

14. SEOptimer
    SEOptimer is a simple tool that gives you a technical overview of your on-page SEO as well as your content.

free seo tools seoptimer
Simply plug in your URL, and the tool provides a free SEO website audit and recommends tasks you can complete to improve your site’s SEO.

Assessment
Not sure where your SEO is going wrong? This tool breaks down things like page speed as well in addition to showing you how your website loads for both desktop and mobile devices. You can even see social sharing data.

15. XML-Sitemaps.com
    XML Sitemaps generates a sitemap for you that you can submit to Google Search Console. A sitemap helps search engines crawl your website, but its might feel too technical for small businesses or SEO newbies. This tool makes it super simple.

free seo tool XML sitemaps
Free SEO Tools FAQ
What’s the best free SEO tool?
It depends on what you need! Ubersuggest is ideal for backlinks, keyword research, and competitive research. XML-sitemap.com makes it simple to create XML site maps, and Google Analytics provides tons of information about how users interact with your site.

What tools do I need for SEO?
You’ll want a keyword research tool, such as Ubersuggest, and an overall tool like Google Analytics to track your efforts.

Do I have to pay for SEO tools?
Not at all! There are tons of free SEO tools including Answer the Public, Ubersuggest and Google Analtyics.

What’s the best free SEO tool?
Google’s suite of tools are powerful and free. Google Analytics and Google Search console are must-haves.

Free SEO Tools Conclusion
These free SEO tools will get you started, and a few of them are pretty powerful.

If you’re serious about SEO, you’ll need to pony up the cash to get the right tools. You won’t be able to do thorough SEO work without a paid subscription to something.

Here are the things that are typically not available for free:

Heat Maps: If you’re interested in usability, conversions, and SEO, a heat mapping tool like Crazy Egg is crucial.
Rank Reports: Knowing where your site ranks in the SERPs for certain keywords is an important part of good SEO. Rank trackers allow you to see what page and position you’re on, and track your rank over time.
Backlink Analysis: Crunching all the data behind backlinks — anchor text, DA level, site quality, webmaster contact info, velocity — is necessary when you’re doing any sort of backlink audit. The tools that provide such analysis are sophisticated, but usually not free.

Conclusion

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