Introducing the newest tool to help you with your email marketing: our new feature, Email Designer.
We wanted to make sure we were offering our customers the best possible services when it came to their email marketing needs, so we created this tool for you! We know that making impactful emails can be difficult, especially when you’re on a time crunch (because who isn’t?), but with Email Designer, we’ve eliminated the need for coding and made it so easy to create beautiful emails quickly.
With Email Designer and our other tools, like Email Campaign Tools, email analytics and reporting, and customer retention tools—not to mention our customer support team that is always ready to help—we want you to feel confident creating amazing emails that will increase your sales.
Ecommerce Email Marketing Software
Every email marketing service is a little different, though most offer a lot of the same basic features. Still, it can be hard to differentiate all of the available options and figure out which one is best for your needs.
There are a few basic features every ecommerce business needs from an email service provider:
Ready-made templates that can be customized to suit your needs
Audience-segmentation features for sending targeted emails based on customer profiles
Smart automation for scaling your email marketing efforts without constant monitoring
Opt-in forms that can be embedded on your website or integrated with your Shopify store
Detailed analytics for gauging how an email marketing campaign performs
High email deliverability rates so you know messages will reach your subscribers’ inboxes
Each solution approaches these features a little differently—how they do so can factor into your ultimate decision.
You’ll also want to make sure the service you choose can handle your intended volume. If you plan to send 5,000 emails a day to 200,000 subscribers, you don’t want a service that caps off below those numbers. And, of course, you’ll want to pick a service that falls within your price range. Fortunately, many of the email marketing services we rounded up offer free versions or trials, letting you sample the value of each.
The best email marketing software in 2021
Here are 11 of the best email marketing services for ecommerce stores. We’ll look at the following criteria to help you assess your options and make the best choice.
Difficulty 🛠: Whether the service is intuitive and simple to use, with easily set-up campaigns
Cost 💰: How much you should expect to pay
Unique feature 💡: What makes this platform stand out?
Shopify App Store rating ⭐️: Ranking according to peer reviews
Browse the following list of email marketing services to find the best one for your business.
Shopify Email
Sendinblue
ActiveCampaign
Privy
Mailerlite
Klaviyo
Omnisend
Drip
SmartrMail
Constant Contact
Campaign Monitor
Shopify Email
Difficulty 🛠: Beginner
Cost (out of 3 💰): Free
Unique feature 💡: Native to Shopify, ecommerce focused
Shopify App Store rating ⭐️: 4/5 (903 reviews)
Shopify Email is an easy-to-use email solution to help you connect with subscribers and build long lasting customer relationships. Its clean and minimalist app removes the hassle found in apps like MailChimp or GetResponse, and it’s perfect for merchants who want powerful email functionality with little effort.
Excellent app, fast, and easy to use. Easy to feature one of your products or customize your own campaign. Automatically adds your email subscribers. I have used others and this is hands down my favorite. Saves me tons of time!
Skin RX Clinic review
Shopify Email lets you:
Send branded emails to your subscribers in just a few clicks – directly from your Shopify admin.
Choose from a growing collection of email marketing templates like products, sales, restock, newsletters, holidays, events, and more. With illustrations and templates for every moment of your business.
Easily customize an email by editing text, buttons, images, layout and more to make it your own.
Personalize your subject line, preview and body text with customers information for a more engaging experience.
Duplicate previous emails to keep your content consistent.
Be more flexible. Schedule an email to send at a desired time.
Import customer lists into Shopify.
Segment emails to ensure the right message gets to the right person.
Automate email campaigns to decrease repetitive tasks and to connect with customers at the right time based on their customer journey.
Track results including open and click-through rates, products added to carts, and purchases.
Send emails from your domain with little setup if you purchase your domain on Shopify.
With Shopify Email, you get 10,000 emails free each month and pay $1 for every 1,000 emails you send after that. There are no monthly commitments, and you’ll have access to all the features.
Sendinblue
Difficulty 🛠: Easy
Cost (out of 3 💰): Free
Unique feature 💡: Advanced features, low cost
Shopify App Store rating ⭐️: 4/5 (50 reviews)
sendinblue email marketing software
Sendinblue is an email marketing service aimed at small to medium-sized businesses. With powerful CRM and automation features that streamline redundant tasks, it’s become a complete digital marketing hub for Shopify stores.
Key features include a library of templates you can use to create beautiful email newsletters that engage subscribers. It also lets you build subscription forms quickly and offers pre-built automation flows for welcome sequences, abandoned cart emails, and more.
Sendinblue also offers powerful features for Shopify merchants. For example, you can connect your customer list and purchase data to your Sendinblue account. With that information, you can segment and target groups of customers based on their purchase history and other details.
You’ll also be able to reach customers through multiple channels like SMS through the Shopify plugin, which businesses often use for order and shipment confirmation.
ActiveCampaign
Difficulty 🛠: Easy
Cost (out of 3 💰): 💰
Unique feature 💡: Sophisticated workflows and CRM capabilities
Shopify App Store rating ⭐️: 4.4/5 (295 reviews)
activecampaign email marketing software
ActiveCampaign is a popular email marketing service trusted by over 145,000 businesses around the world. Whether you’re an established brand or just starting out, ActiveCampaign’s marketing automation is like having another employee on your team.
Once you integrate ActiveCampaign with Shopify, you can access a library of 500+ pre-built automations to launch campaigns, like abandoned cart emails or a welcome series, or design a landing page in minutes. ActiveCampaign also has over 850 pre-built integrations so you can connect all your business tools.
ActiveCampaign pulls directly from your Shopify data to send personalized emails that drive sales. Use one of ActiveCampaigns 125 email templates and deliver 1:1 messages to customers based on past interactions with your brand. This email marketing platform also offers merchants SMS marketing capabilities, as well as integrations with Google Analytics and Facebook Audiences.
You can start with ActiveCampaign today with a free 14-day trial. If you like it, you can upgrade to the Lite Plan, which starts at $9 per month.
Privy
Difficulty 🛠: Easy
Cost (out of 3 💰): 💰💰
Unique feature 💡: Ecommerce focused, packed with lead generation tools
Shopify App Store rating ⭐️: 4.6/5 (24,585 reviews)
privy email marketing service
Privy is the highest rated sales and email marketing app in the Shopify App Store. It’s used by over 400,000 merchants in 180 countries and has driven over $4 billion in sales.
Privy expands the boundaries of what email marketing solutions can do. Its suite of products include automation tools for email marketing, but also conversion and SMS.
With Privy, you get access to intent-driven pop-ups and banners, spin-to-win wheels, and embedded forms for email collection. All mobile friendly and customizable without any code.
Privy also provides features including:
Support for custom storefronts
Automated campaigns based on exit intent, cart abandonment, cart value, and website behavior
Automated A/B testing to understand how to impact conversion rates
Autoresponders and reminder messages to turn sign-ups into sales
Ability to run cross-sell emails with Add to Cart buttons
Lets you automate your email marketing with newsletters, abandoned carts, and purchase follow-up and customer winback emails
Privy is free for up to 100 contacts with unlimited pop-ups, dozens of targeting rules, and A/B testing. Paid plans start at $15 per month for all conversion and email tools.
Mailerlite
Difficulty 🛠: Beginner
Cost (out of 3 💰): Free
Unique feature 💡: Easy and affordable
Shopify App Store rating ⭐️: 3.5/5 (80 reviews)
mailerlite email marketing software
MailerLite is a user-friendly email marketing platform. It lets you send emails your customers can’t help but click. Not only is it easy to use, it offers professional-class automation and integrations for fast-growing ecommerce businesses.
MailerLite also offers award-winning 24/7 support staffed by real people. You’ll never be left waiting for an email response when trying to set up a campaign.
MailerLite provides key features for Shopify merchants, including:
A CRM to store all customer data from Shopify
Automatic customer segment creation based on Shopify data, including first time customers, high-spending customers, and more
Ability to track revenue and see how emails impact sales
Easy product detail importing from Shopify, including images lines and text integrated into MailerLite’s drag-and-drop email editor
Free landing page builder and pop-ups to grow your contact list and feature new products in your store
The best part? MailerLite is free to use. If you have a smaller budget and are completely new to email marketing, MailerLite is a good choice for you.
Klaviyo
Difficulty 🛠: Normal
Cost (out of 3 💰): 💰💰💰
Unique feature 💡: Built for ecommerce
Shopify App Store rating ⭐️: 4.2/5 (1,339 reviews)
klaviyo email marketing software
Klaviyo is one of the few email marketing services designed specifically for ecommerce. It’s also the leading platform in the Shopify ecosystem, with over 50,000 stores using Klaviyo to send personalized emails, SMS messages, sign-up forms, and more.
Klaviyo provides an impressive set of features:
Over 100 pre-built integrations with tools like Facebook, ShipStation, and Smile
Free and flexible account options: Klaviyo is free forever until you have more than 250 contacts, then you can pay month-to-month based on the size of your contact list
Pre-built forms, templates, and automations to get your campaigns running in minutes
Ability to send personalized product recommendations and dynamic content based on past interactions with your brand
Dynamic forms you can A/B test to optimize copy and improve lead form conversions
Growth-focused reporting with email and SMS performance analytics you can see at a glance
As an ecommerce-first email provider, Klaviyo also supports paid social campaigns. You can quickly sync data to build Lookalike Audiences for Facebook and Instagrams ads to find more relevant customers for your business. Klaviyo users also get access to insider tips and support from the Klaviyo Community Forum.
Klaviyo is free for up to 250 contacts. Then the price is $20 per month, with no contracts or lock-ins.
Omnisend
Difficulty 🛠: Normal
Cost (out of 3 💰): 💰💰
Unique feature 💡: Rich in ecommerce features and multichannel automation
Shopify App Store rating ⭐️: 4.7/5 (3,921 reviews)
omnisend email marketing service
Omnisend is a top-rated email marketing automation platform on Shopify, used by over 50,000 merchants. It features pre-built automation workflows and intuitive, no-code editing that make it easy to set up advanced email campaigns.
Omnisend comes with beautiful, stoppable automated emails for:
Cart abandonment
Product abandonment
New subscribers (welcome emails)
Customers likely to churn (win-back and reactivation emails)
Customer feedback and product reviews
All messages, subject lines, and workflow settings are ready-made, so you can start running campaigns right away.
Omnisend features also include a drag-and-drop email builder, dynamic coupon codes, automatic product picker, and fully customizable pop-ups. You also get access to push notifications and robust segmentation to send messages across SMS, and you can use the built-in audience sync for Google and Facebook ads.
Omnisend also offers thorough analytics, campaign metrics, and unsubscribe tracking. These help you analyze campaign performance with personalized benchmarks compared against industry brands. You also can see product analytics and where customers are in your funnels.
After a 14-day free trial with Omnisend, you decide whether to keep the paid features, upgrade, or continue using the free plan (of up to 15,000 emails per month).
Drip
Difficulty 🛠: Normal
Cost (out of 3 💰): 💰💰💰
Unique feature 💡: Behavioral automation triggers
Shopify App Store rating ⭐️: 4.6/5 (50 reviews)
drip email marketing service
With Drip, you get access to a world-class email and SMS marketing platform that ensures simplified A/B testing, smart segmentation tools, and powerful reporting to help you build effective drip campaigns. Key features include drag-and-drop design tools, pre-made mobile responsive email templates, autoresponders, and a one-click integration with Shopify.
To top it off, Drip provides marketers with tailored campaign recommendations for your store. You’ll never have to wonder what campaign to build next—Drip will tell you what will make the biggest impact on your sales and marketing.
Start with Drip on a 14-day free trial. Then upgrade to a paid plan starting at $19 per month. Prices increase based on the number of subscribers in your account.
SmartrMail
Difficulty 🛠: Easy
Cost (out of 3 💰): 💰💰💰
Unique feature 💡: Backed by machine learning technology
Shopify App Store rating ⭐️: 4.9/5 (398 reviews)
smartrmail email marketing service provider
SmartrMail is an easy-to-use, affordable, and powerful email marketing tool. Launched in 2016, its founders began SmartrMail because they were looking for an email marketing platform to market their online art marketplace and couldn’t find one.
They built SmartrMail with lots of automation tools for building email campaigns, including abandoned cart, welcome series, and thank you messages, with a goal in mind of making it quick and easy to send beautiful, well-designed emails for your ecommerce store.
Today, SmartrMail has a growing library of email templates to choose from. Or you can create your own with its WYSIWYG and full HTML editor. It also can help you decide which products to recommend to customers, using your Shopify data, to improve sales and customer retention.
If you have fewer than 1,000 subscribers, you can send up to 5,000 emails per month on the free plan. Paid plans start at $19 per month.
Constant Contact
Difficulty 🛠: Beginner
Cost (out of 3 💰): 💰💰💰
Unique feature 💡: Event management features
Shopify App Store rating ⭐️: 3.9/5 (23 reviews)
constant contact email marketing service
Constant Contact was one of the first email marketing vendors, dating back to 1995. In this time, it’s developed a very easy-to-use and beginner-friendly platform to help everyone from ecommerce stores to bloggers improve their email marketing strategy.
With this email marketing service, you can easily organize and build your email list, manage templates, and more. It offers over 1 GB of storage for your files, plus an email tracking system and built-in social media sharing tool .
If you’re new to email marketing, you can take advantage of Constant Contact’s library of training and webinars to learn the email automation basics. Merchants enjoy a 60-day free trial of Constant Contact before pricing starts at $20 per month.
Campaign Monitor
Difficulty 🛠: Normal
Cost (out of 3 💰): 💰
Unique feature 💡: Easy HTML email builder
Shopify App Store rating ⭐️: 4.6/5 (1,044 reviews)
campaign monitor email marketing service
When it comes to all-around features, ease of use, and value, Campaign Monitor is one of the premier email marketing services. Its drag-and-drop editor and email templates prioritize beautiful design, or you can build your own custom emails in HTML from the ground up.
Campaign Monitor is one of the few platforms placing emphasis on transactional emails, in addition to marketing emails, helping you squeeze more value out of every email you send. Its unique visual journey designer makes it simple to keep all of those campaigns organized.
Campaign Monitor is free to install. Paid plans start at $9 per month, based on number of subscribers.
Finding the best tool for your ecommerce platform
New and capable email and online marketing tools for small businesses and startups pop up every day, extending well beyond those on this list. Your goal should be not only to find a solution that’s more than just a great email marketing service. You also need a solution that’s the best email software for you, working for your business and your customers, and helping you drive more engagements, more sales, and more loyalty.
Hopefully this roundup has given you an idea of where to start. Now it’s time to take full advantage of those free trials and test the waters so you can start putting email marketing to work for your business.
best email marketing tools
Business owners are constantly trying to improve their marketing efforts. Email marketing remains a powerful marketing tool, with a return on investment of $42 to every $1 spent.1 In order to harness the power of email marketing, it’s important to choose the right software that can take your marketing to the next level.
Email marketing software is so much more than just a way to send and track emails. Tools to increase your audience, segment your lists, and combine all your marketing channels turn the software into a powerful solution to grow your business and earn more revenue.
We tested the most popular email marketing software on the market and considered price, ease of use, functionality, and more to give you the best options depending on what you need.
The 6 Best Email Marketing Software of 2022
Best Overall: Mailchimp
Best for Automation: ActiveCampaign
Easiest to Use: MailerLite
Best All-in-One Marketing Suite: Hubspot
Best Affordable Option: Moosend
Best for E-commerce: Drip
Best Email Marketing Software
Mailchimp
ActiveCampaign
MailerLite
Hubspot
Moosend
Drip
What Is Email Marketing Software?
What Does It Cost?
Is It Included In CRM Software?
What Does It Include?
Methodology
BEST OVERALL
Mailchimp
MailchimpSIGN UP NOW
Mailchimp is the best overall email marketing software because it has the features that most businesses need, without being overly complicated or confusing. Businesses can schedule campaigns, A/B test copy, and get reports that include open rates, click-through rates, unsubscribe rates, and more. Plus, it has the most generous free-forever plans of the software we tested.
Pros
Free-forever plan (up to 2,000 contacts)
Easy to build and customize campaigns
Clear reporting that helps optimize future sends
Integrates with hundreds of software platforms
Cons
Pricey for larger contact lists (more than 15k subscribers)
Very limited phone support
Not designed for advanced marketing teams
Mailchimp’s free plan includes up to 2,000 contacts and up to 10,000 monthly email sends. Its platform is one of the easiest to get used to with drag-and-drop features that allow you to stylize your emails.
Aside from its free plan, there are also three paid plans, which vary in cost based on how many subscribers you have (nonprofits receive a 15% discount):
Essentials: $9.99 to $270 per month
Standard: $14.99 to $540 per month
Premium: $299 to $1,190 per month
Mailchimp is the perfect tool for any business looking for a simple way to send emails to their customers. It has an easy-to-use email editor, and once you upgrade to the first paid plan you get access to more advanced tools such as A/B testing and multi-step journeys. Users will enjoy the easy-to-understand reporting that helps them determine what is working and what isn’t. Things like open rates and click-throughs are easily identified so business owners know if readers are responding to the content.
BEST FOR AUTOMATION
ActiveCampaign
ActiveCampaignSIGN UP NOW
ActiveCampaign is the best email marketing software for automation because it has hundreds of pre-built automations that help you personalize campaigns for each subscriber. There are help guides throughout the platform as you’re getting things set up, plus ActiveCampaign’s customer support is fast and friendly.
Pros
Great automation features that simplify customer interactions
Helpful, friendly, and fast customer support
All plan levels include data migration and implementation services
CRM with sales automation included for free (For a limited time)
Has 850+ integrations with the most popular software
Cons
Learning curve can be a challenge
Lite plan is very limited (and includes ActiveCampaign branding)
Plans quickly jump in price with the number of contacts
ActiveCampaign is a customer experience automation (CXA) software with email capabilities. Because it is designed to manage contacts and the sales process, it offers more than 850 integrations.
There’s a 14-day free trial to test the software. After that, you will need to subscribe to one of the four paid plans, which you can pay monthly or annually. The discount for paying annually ranges from 15% to 40% depending on the plan. The cost of each plan also depends on how many contacts you have (nonprofits get 20% off).
Lite: $15+ per month
Plus: $70+ per month
Professional: $159+ per month
Enterprise: $279+ per month
You can get a plan and adjust it for the number of contacts you have while still getting the basic features of the plan. For example, you can get the Lite plan with 500 contacts but can incrementally increase it to 100,000 contacts for $405 annually. The Plus, Professional, and Enterprise plans increase the customer relationship management (CRM) capabilities of your platform.
ActiveCampaign helps businesses build automations that are customized to increase engagement with subscribers, giving it the edge in this category. The interface is easy to use, intuitive, and includes resources for any questions that come up during the process. It also includes sales automations so your marketing and sales processes can work together to earn more revenue.
EASIEST TO USE
MailerLite
MailerLiteSIGN UP NOW
MailerLite is the easiest email marketing software to use because it has a drag-and-drop interface that makes it fun and intuitive to create the design you want. Simplicity is at the heart of the company’s mission, which is why the software has a clean and streamlined look.
Pros
Drag-and-drop interface makes it easy to design emails
Free plan for up to 1,000 contacts
Email support
Lots of email templates to choose from
Cons
Doesn’t include CRM functionalities (Though it allows for integration)
Limited integrations
Need to provide a lot of company information to get an account set up
MailerLite has designed a superior user-friendly platform, making it the best choice for ease of use. Should users experience any problems, there is email support to answer any questions and troubleshoot.
It offers a free-forever plan that includes 1,000 subscribers and 12,000 email sends. If you need more bandwidth or want more advanced features (like the ability to remove MailerLite branding), there is a paid plan. Cost depends on how many subscribers you have. You can pay monthly or annually, but with an annual plan, you get a 30% discount. Nonprofits also receive a 30% discount. Here’s a breakdown of the cost:
Up to 1,000 contacts: $10 per month
1,001 to 2,500 contacts: $15 per month
2,501 to 5,000 contacts: $30 per month
5,001 to 10,000 contacts: $50 per month
MailerLite includes all of the essentials for email marketing, without cluttering their system with advanced features. This makes it the perfect fit for businesses looking for a straightforward approach to email marketing that they can master in days, not months.
BEST ALL-IN-ONE MARKETING SUITE
Hubspot
HubspotSIGN UP NOW
Hubspot is the best all-in-one marketing suite because it has great tools and reporting for all of your marketing campaigns across various channels (website, social, email marketing, and more). You can store all contact information with Hubspot’s CRM and attract an audience through lead forms, live chat, and online ads.
Pros
Full marketing suite with CRM, social media, blogging, as well as email marketing capabilities
Email health tab helps keep deliverability rates on track
Only pay for the contacts you are marketing to
Track leads throughout their buying journey
Helpful online training resources
Cons
Does not have a free-forever plan or a low-cost plan
Not for businesses strictly looking for email marketing tools
Difficult to integrate a separate CRM, like Salesforce or Pipedrive
Steep learning curve to fully unlock the marketing potential
Hubspot is a leader in CRM services that include email marketing. The platform can handle everything from emails, social media posts, and blog publishing, making it the top platform for an all-in-one marketing solution.
There’s a 14-day free trial, and then you’ll have to subscribe to one of their three paid plans. While it’s free to store unlimited contacts, once the number you email surpasses the included amount, you will have to pay an additional fee. Save 10% on the first two plans if you pay annually (the Enterprise plan must be paid annually).
Starter (up to 1,000 contacts): $50 per month
Professional (up to 2,000 contacts): $800 per month
Enterprise (up to 10,000 contacts): $3,200 per month
Hubspot combines all of your marketing activities in one place so you can have a centralized view of how contacts interact with your website, Google ads, social media, and email marketing. It provides insights into the buyer’s journey, helping business owners better tailor their marketing efforts for success. The platform includes a robust training platform that not only reviews how to use the system but also highlights the best practices for successful marketing campaigns.
BEST AFFORDABLE OPTION
Moosend
MoosendSIGN UP NOW
Moosend is the best affordable option not only because its paid plans cost less than most on the market, but also because you can pay either by the number of subscribers or by the number of emails sent, depending on which option is cheapest for you. Plus, its tools are user friendly and make it easy to get attractive and timely emails out to your audience.
Pros
Lowest plan costs
Option to pay only when you send emails
Easy to customize templates or use one from the template library
Cons
Can’t send emails from a Gmail or Hotmail address
Less-sophisticated user interface
Limited integrations
Moosend is a cost-effective platform that gives users the choice of how to get billed: by subscribers or by email. Phone support is included that can help if you have trouble customizing one of the numerous templates provided.
Moosend’s Free Forever plan includes 1,000 subscribers, plus there’s a Pro Plan and an Enterprise plan with tiered pricing. You’ll need to contact Moosend for Enterprise plan pricing. The Pro Plan is priced based on the number of subscribers. Below is the cost if you pay monthly, but you’ll receive a 20% discount for annual billing. You’ll also receive a 25% discount if you’re a nonprofit.
Up to 2,000 subscribers: $10 per month
2,001 to 2,500 subscribers: $20 per month
2,501 to 5,000 subscribers: $30 per month
5,001 to 8,000 subscribers: $40 per month
You can opt to pay for the number of emails sent (includes unlimited subscribers), which Moosend calls credits. For $1, you get 1,000 credits, which is equal to 1,000 email sends. With this option, you get the same features that are included in the Pro Plan, such as landing pages, and transactional emails.
Moosend is one of the cheapest email marketing tools on the market, but it’s robust enough to satisfy most email marketing campaigns for small businesses, winning our spot for the most affordable option. It allows you to pay either by the number of subscribers or by the number of emails sent, so you can choose which option is most cost-effective for your business.
BEST FOR E-COMMERCE
Drip
DripSIGN UP NOW
Drip is the best email marketing software for e-commerce businesses because of it’s sophisticated workflows combined with advanced list segmentation. This combination means that subscribers receive personalized emails triggered by their shopping behaviors on your site and receive timely follow-ups based on how they interact with your emails.
Pros
Simple yet powerful drip campaigns
Easy to set up and use
Excellent customer support
Sophisticated contact list segmentation
Cons
Lacks a few key integrations
No drag-and-drop functionality for designing templates
Support only available weekdays from 9 a.m. to 5 p.m. CST
Designed to improve the online user experience for shoppers, Drip is the best email marketing software for e-commerce companies. Its user support is available to help with issues setting up and using the service. We especially like how you can segment your lists so users get the best possible experience from your website and email alerts.
Drip has a 14-day free trial and has one plan that ranges from $19 to $1,599 per month depending on how many contacts are in your account. Here are a few of the price points:
Up to 500 contacts: $19 per month
501 to 2,000 contacts: $29 per month
2,001 to 2,500 contacts: $39 per month
2,501 to 3,000 contacts: $49 per month
For costs above this number of contacts, it’s best to get details directly from the website. The tiered scale goes up to 140,000 contacts for $1,599 before you need to contact them for custom enterprise pricing.
Drip is built for e-commerce, which means its workflows, email templates, and lead generation forms are designed with e-commerce best practices in mind. It includes advanced segmentation and customization that allows you to hyper-target your campaigns in order to increase user engagement.
What Is Email Marketing Software?
Email marketing software enables users to create, send, and track emails to their list of subscribers. Using software makes it easier to create well-designed emails, and also allows you to see key metrics such as open rates and click-through rates. Advanced platforms allow you to automate sends based on user behavior, which increases the likelihood of engagement since the email is more personalized to their interests.
Email marketing is an effective marketing tool for almost any industry. For example, an e-commerce store can automate a follow-up email if a user leaves an item in their cart, reminding them to make the purchase. A SaaS product can encourage users to demo a product and decide how persistently to follow up based on whether the lead takes them up on their offer. While email marketing is not by any means a new technique, it has proven its effectiveness year after year in industry reports.
What Does Email Marketing Software Cost?
Email marketing software typically has variations of plans based on the number of contacts you have. The cost of the lowest-priced plan typically ranges from free to $50 per month. The cost of the highest-priced plan can be thousands of dollars per month. Most plans have at least a two-week free trial and offer discounts to users that pay annually.
How much you pay really depends on how many features you need and how actively you engage in email marketing. This is because most software charges either by the number of emails in the database or by the number of emails you send out. Therefore, it’s important to keep a close eye on your activity in order to monitor whether your monthly costs are increasing.
Does CRM Software Include Email Marketing?
Some CRM software does give you the functionality to email contacts within the database. However, it does not have the robust set of features that software dedicated to email marketing will have. The email marketing tool in a CRM is really for people that just need to send the occasional email and don’t need a design or automated campaigns.
If you want to increase engagement with your subscribers through automations or get more advanced reporting, then it makes sense to get a separate email marketing software from your CRM.
What Does Email Marketing Software Typically Include?
Almost all email marketing software allows you to design emails, upload contacts, schedule email campaigns, and see data on how your emails are performing. Advanced software lets you A/B split test aspects of the email, segment your contact list based on interests, and automate emails based on how contacts interact with any of your marketing channels. There are also typically lead generation capabilities such as putting lead forms on your site and creating landing pages to get more subscribers into the database.
How We Chose the Best Email Marketing Software
We looked at 12 email marketing software platforms before deciding on the top six. We considered price, ease of use, and functionality when determining the best options. We also aimed to get a range of options that work for different industries and business sizes, as every company will have different needs and use cases. In our review, we favored companies that offered a free-forever plan or a free trial so you can test the product’s effectiveness before committing.
Conclusion
Let us know your thoughts in the comment section below.
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