Ecommerce Web Design Tools is a blog dedicated to helping ecommerce businesses improve their customer experience, conversions, and bottom lines.
We’ll review all the hottest trends in ecommerce web design and development, from responsive design to detailed product pages to dynamic site search. We’ll also share tips and tricks on all the most important aspects of running an ecommerce business, from advertising to customer service.
Check back often for new posts!

Ecommerce Web Design Tools
With the best eCommerce website builder software, you can set up your fresh, mobile-ready, and high-performing online stores in a snap.
You do not need to do much work due to how many features and assets these online page editors come with.
We put together a list of the best software that will help you out with your eCommerce websites for your comfort. While such a page might cost a fortune to build from scratch, the tools we have here are very cheap or even free of charge, but the level of professionalism will be pretty much the same.
But there is a catch: no design skills, no coding skills.
You read that correctly. You do not need any prior knowledge to be able to use your favorite best eCommerce website builder. How is this even possible? Good question. It is all in the predefined templates and the drag-and-drop page editor that the tools are equipped with.
The technology is powerful enough to handle your signature style that you want your online shop to follow easily. The only things they require are mouse skills and some creativity. Also, make sure you do not let your imagination hold you back.
No turning back; jump in with both feet and go full throttle.
Top eCommerce Website Builders
Zyro
zyro ecommerce website builder
There are many advantages of running an online business with an eCommerce builder like Zyro. First and foremost, you get to operate it all from one location – yes, web hosting and domain name registration. On top of that, you need to have zero experience with establishing online clothing stores or any other – Zyro took care of all the heavy lifting instead of you. Just plug and play, get familiar with it on the fly, and have an eCommerce website set very soon.
Some of the features of Zyro are zero transaction fees, shipping options, tracking products, remarketing, discount codes, gift cards, and the list go on. You can also use Zyro to sell on Facebook and Instagram, connect your page with Google Analytics, and enjoy the 30-day money-back guarantee. Start for as cheap as $8.99 per month.
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Shopify
shopify best ecommerce website builder
Shopify is a giant in the best eCommerce website builder space. It does not require much of your effort to start pushing products online. You can also move your existing online shop to the platform in full and benefit from the amazingness that Shopify delivers. Notice, Shopify also works as an application in your brick and mortar. You can fully control your entire business from one location, never get into any trouble, and always have it all in perfect order.
Your web presence is fully customizable, and you will be able to add new sales channels, additional assets and other customer beneficial features through nothing but clicks on your mouse. You can always improve your shopping experience to ensure more sales and steady growth for your online business. Be ahead of the competition with Shopify and keep building your brand to extreme levels. You have the resources, the tools, and necessities to get there sooner rather than later.
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Wix
wix best ecommerce website builder
With Wix, eCommerce is possible. It is a simple fact you can execute at a high level and with ease. This might still be something hard to believe, but you will soon get its gist. Wix is surely the best eCommerce website builder with which you will have a lot of fun. First and foremost, you will create and establish an online store regardless of your niche. Be it a small shop or a large store, whatever the case, you can do loads of stuff with the amazing and easy-to-use Wix.
What helps you with the fast creation of your dream page. Not only that, the Wix ADI feature is also one to look into. All ADI is artificial design intelligence, which crafts an individualized web space for you and your web business. To finish the web design, you need to edit text and images, tweak some details, and be ready to sell.
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Weebly
Weebly – Best Website Builder
Do not lack web design. A professional look on your website will most likely make your customers think you are taking your business seriously. This is why Weebly is the best eCommerce website builder on the web. Of course, there is a ton more that Weebly does to make your lives easier while keeping looks and appeal at the highest degree.
Customers using any device can enjoy Weebly’s seamless, pixel-perfect graphics. With plenty of customization options, you can affirm that creativity has no limits upon using this editor. Its core features revolve around online selling. With your site’s amazing performance and cutting-edge structure, shoppers can easily navigate and purchase products.
There is another cool feature of Weebly that will surely blow you away. You can manage your online store on the go using nothing but your mobile device. Make simplified emails to get your message across by email marketing, or boost your online ranking with the top-notch SEO tools. Cracking, I know! Weebly is truly a slick eCommerce companion for all marketers out there.
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BigCommerce
bigcommerce best ecommerce website builder
Functionality, flexibility and versatility are the main factors that marketers are looking for in an eCommerce builder, and BigCommerce happens to have all three. It does not stop here. It is one of the best solutions for building online shops due to its many features, extensions, etc. Since BigCommerce aims to enrich businesses with high-quality web designs and expect top-notch assets to streamline your store, it is also built around improving your online presence using SEO tools.
Choose from various well-designed layout outlines that will suit your concepts best. You can rock your ideal color styles and create the look and feel of your dream. Even if you happen to be super picky, BigCommerce has something for you. It is a sophisticated online store builder that you will feel blessed and impressed by. With BigCommerce’s 99.99% average uptime, you store will always be active, ready for new orders, even when you sleep.
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Volusion
volusion best ecommerce website builder
You will find that some builders are exclusively eCommerce-oriented, while the others are more generic, offering an online store solution, too. Volusion is one of the former, a complete eCommerce website builder with creative features of all kinds. Go step by step, start for free and only then decide whether Volusion is a fit or a skip.
Once you start working and utilizing the insanely capable editor, you will be hooked forever. Fun fact: it takes only a few minutes to develop an eCommerce page. And you can even enrich the existing web design with your creativity in this time. Speaking of existing web designs, Volusion has many free and premium themes for you to use out of the box or tweak.
How you will market your web store is very important. Always know how well your store performs and never be guessing — it is all in the numbers. With that in mind, Volusion also comes with a set of marketing tools to give you the needed boost — from SEO tools and social media management to having access to full reporting and analytics.
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Elementor
elementor best ecommerce website builder
Elementor is a cracking drag-and-drop page builder if you are building yourself an eCommerce website based on WordPress. While many themes already have Elementor as part of the package, the software is also compatible with those who do not. Besides, while it helps you modify, edit and improve existing designs, with Elementor, you can also come up with custom layouts that you build from the ground up.
Whatever you do with Elementor, you do not need to know how to code or design. It is a simple process of dragging, dropping, moving things around, adding texts and other content.
Customize width and height, resize columns and set up the exact structure you want for yourself and your online business. There is no need to be going by the rules, Elementor allows you to go against the grain and do your thing entirely. The outcome will always have a pixel-perfect and mobile-ready design to wow everyone.
Would you like to know even more about the tool? Make sure you reed our full Elementor review.
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WPBakery
wpbakery best ecommerce website builder
Formerly known as Visual Composer, WPBakery is here to allow you to compose pages yourself. It allows you to improve the current layouts further and even create your looks from scratch. You do not have to ask anybody to do it for you, WPBakery is the best eCommerce website builder that turns you into a coder and a designer. You only need one simple software to make a change. However, if you already purchase a premium theme, WPBakery is already included in the kit.
WPBakery helps you manage your online shop with ease. You can always adjust the look and tweak it accordingly. Do not hold yourself back and get as creative as you would like. Loads of templates, color scheme, cutting-edge grid builder and many predesigned templates and elements, WPBakery is no joke. Starting an online business is becoming easier and easier with technology constantly improving.
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Big Cartel
big cartel ecommerce website builder
Big Cartel is a powerful and versatile eCommerce website builder that suits everyone who wants to start an online business. Whether you would like to sell art, T-shirts, jewelry or even furniture, with Big Cartel, you can make an online store that suits your intention with ease. Of course, the options are very many, ensuring you a smooth and effortless establishment of a web store that you fancy.
With Big Cartel come three packages, but you can also try it for free and see all its terrific perks first hand. You do not need to worry about any technicalities, as Big Cartel takes care of it all out of the box. Domain name, hosting, statistics, Google Analytics, inventory tracking, everything is part of Big Cartel for your convenience.
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Strikingly
strikingly ecommerce website builder
As a strikingly user, you will have no trouble creating a sophisticated eCommerce website. This builder is equipped with all the necessary materials that call for a, as the name suggests, striking online store. With a range of ready-to-use samples, you can quickly find the design that sparks your interest best. You can also click on pretty much any element on the layout and edit it accordingly. Nope, you will never need to touch a single line of code when working with Strikingly.
Strikingly is also perfect for small and large stores due to its amazing flexibility and extendability. You will fall in love with it, that is for sure. Moreover, if you are unsure about Strikingly, feel free to start with the free plan and see what’s possible. From then on, you can upgrade to a pro package anytime you want.
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Squarespace
squarespace best ecommerce website builder
Good and robust content will leave a strong, lasting impression on your customers. This is what Squarespace is all about. Your empowered ideas combined with the best eCommerce website builder can make your business dreams a reality. Squarespace’s essential features highlight your products and services seamlessly, from features to marketing potential. Squarespace comes with many versatile layouts that are uniquely striking and visually appealing. You have it all in one place which makes starting a new project a breeze.
The final online store’s look will be elegant and functional, and you can always enrich it with new features and assets. With Squarespace, you get a product catalog, merchandising, abandoned checkout recovery, and more. In short, Squarespace features everything a sophisticated and advanced e-shop needs to operate smoothly and to the highest degree, too. If you need one answer to all your design and eCommerce questions, Squarespace is the answer.
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3dcart
3dcart best ecommerce website builder
Do you want a website that defines convenience? Look no more, 3dcart is just the right choice for you. With twenty years under its belt, it is undeniable why it is the best eCommerce website builder on the planet. 3dcart is a highly recommended option if you are looking for a mobile-friendly and multi-purpose design for your online shop. It has more than fifty free trendy and contemporary themes, perfect for selling any product on the web. On top of that, you can easily use, edit and alter the theme of choice and make it your own.
Moreover, 3dcart gives you access to a whopping two hundred built-in features, offers you to choose from more than one hundred payment options, and even syncs with reputable retail sites such as eBay and Amazon. Also, 3dcart is affordable and reliable, with 99.94% uptime. Their customer service provides 24/7 assistance so that any concern will be addressed in no time.
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Tilda
tilda best ecommerce website builder
Tilda says that you can build an online store in just one day with one of the best and easy-to-use eCommerce website builders. I believe the real truth is that it will take you a lot less time. On top of that, you will not need to work with a coder or a designer to make it happen. You can do it all independently and still appear on the web with an expert, first-class, and high-performing store. Everything instantly becomes effortless once you start utilizing the power and the magic of Tilda.
Your store is just around the corner with the many available ready-to-use templates and multiple content blocks. It will be a breeze coming up with the ideal web design, adding your products and start pushing them. And there is no ruling when it comes to what type of eCommerce pages are you allowed to set up. Go with the flow, craft the exact site you want, and start your online business with a solid foundation.
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Duda
duda best ecommerce website builder
With Duda, you go against the norm from the get-go. By default, Duda is best for agencies and even hosting companies but you cat bring into fruition online stores. You can be ready to go live in a little time and start selling your magnificent items. It also does not matter what your eCommerce website is all about, Duda is ready for any. Even in its collection of predesigned templates, you will find various material for different stores. There is also an additional blank layout which gives you the extra freedom you deserve. All this tells you is that Duda is a highly versatile and flexible website builder with all needed to sort out your web presence quickly.
Duda follows all the modern web trends and tech regulations from the technical specter. All your pages will be compliant with mobile devices, cross-browser compatible and loading exceptionally fast. Before you fully dive in, make sure you get inspired first. Meaning, check out the existing pages based on Duda and see what is possible.
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Ucraft
ucraft best ecommerce website builder
If you fancy a clean yet artsy look for your website, then Ucraft is the clear option. Being tailored to look sophisticated makes Ucraft the best eCommerce website builder you can find. It is jam-packed with features that merge into an all-in-one advanced platform, putting your online shop on top. It works best for any product, so you don’t need to worry about being out of place. Personalize your store to your liking with the drag-and-drop feature and stand out a mile.
There are loads of features and traits that Ucraft has available for you to take to your advantage. Safe, secure and fast transactions with 0% fee, over 70 payment and shipping methods, social eCommerce and fantastic SEO features to name a few. This neat and banging builder also comes with free hosting and Ucraft domain to get your online shop up immediately. Regardless of the plan you go with, you can also get a free custom domain name for your shop for free.
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SITE123
site123 best ecommerce website builder
With SITE123, you can open a fresh new online store quickly and reliably. You don’t have to be a specialist to start your own business on the web and even have your entire web space under complete control. With the help of SITE123, the best eCommerce website builder, you can do things all by yourself. It will feel like you hired at least a coder if not a designer, but what happens behind the scenes is not important for the public. By using SITE123, you can be a one-person brand without the hassle. You can bring your site that will follow all the eCommerce standards in just three steps.
Choose what type of page you would like to create, edit the web design with your content, and the last step will make you press the publish button. To always feel safe, SITE123 also provides and 24/7 live support. You will never feel alone, so go after your ideal web store full-tilt and skyrocket your online business.
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Jimdo
jimdo best ecommerce website builder
Is it possible to stand out from the loud online crowd? Of course! Jimdo plays the game right and provides the best eCommerce website builder with top design variations and features. This builder’s tools will create a perfect harmony that elevates your online business. Tailor your website with many color schemes and layouts. But you can always adjust and modify the look to suit your needs and follow your branding to the T.
Whether you are a first timer or a pro, Jimdo has an option that will cater your needs. No need for coding, as this tool makes it easy for you. You can also get ahead of the competition by fully optimizing your website for search engines.
Jimdo’s two main tools are Dolphin and Creator. Compared to each other, they are very different. Dolphin (what a cute name, huh?) is an artificial intelligence designer who picks up a page style for you. You need to refine the website, enrich it with your material, and that is it. As for the Creator, it lives up to its name, giving you more freedom. In both cases, the outcome will always be a remarkable store.
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MotoCMS
motocms ecommerce website builder
If you intend to sell goods online, you came to the right place. We bring you a wide collection of different eCommerce website builders that you can utilize. You can have a fully active online store up and running in little time, accepting new orders and growing to new heights. With MotoCMS, you can hammer out a striking page that will cover all your wants, to the very last detail.
All it takes are four steps, to establish an eCommerce page with MotoCMS. To be candid, three steps are necessary; the fourth is already you pressing the publish button. First, you choose a template, and MotoCMS has a ton predefined and ready to use. Second, you customize the default configurations, improve the layout and add your content. Third, fine-tune your page with SEO tweaks. And fourth, you guessed it, hit publish and start marketing it.
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Webnode
webnode best ecommerce website builder
When building a website, you might consider five minutes a bit of a stretch, but it is possible with Webnode. With 30 million users giving a thumbs up, it is no wonder why this is the best eCommerce website builder online. Pick a captivating design from the versatile collection of templates, customize content with ease, and you are done. It sounds a tad unrealistic, but that is the whole game of Webnode: to give you software with which you will set up an e-store without complexity and hassle-free. With Webnode’s user-friendly eCommerce platform, you will never need a developer to set up your shop.
The order management system is clear as day with its straightforward approach. Track your metrics with store analytics and see how your page performs daily. You can also easily link your Webnode store with Google Analytics and have a full overview. You can get the start-up kit free without hidden fees, so make sure you do not miss Webnode. Hosting is free, too!
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Bookmark
bookmark best ecommerce website builder
People will be bookmarking your online store like mad once you set things up for yourself with Bookmark. By default, Bookmark is a generic page editor with a solid addition of an eCommerce website builder. You have all the resources, the tools, the elements, you name it, Bookmark delivers everything you need to run your web business successfully. There is no need to be looking elsewhere; the kit is packed with goodies that will benefit you tremendously. You should not skip Bookmark, but rather investigate it further and see its massive potential.
With Bookmark, you can sell up to a thousand products and rock a shopping cart on your domain. There are no transaction fees, which makes things smoother for both parties. Edit orders, sell on popular marketplaces like Amazon and eBay, and manage your store from your phone using Bookmark’s Android or iOS app. With zero technical talent, you are just a few steps away from seeing your shop live on the internet.
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WebsiteBuilder
websitebuilder best ecommerce website builder
The online market seems to be unlimited when it comes to offered products. Worry no more, as WebsiteBuilder can cover all your bases. From A to Z, any product line could fit into WebsiteBuilder, making it one of the best eCommerce website builders. Explore this editor with hundreds of designs to pick from. But that is not even close to what WebsiteBuilder has prepared for you. The potential of scoring new transactions regularly is high when you use this builder, as it has built-in SEO and analytics tools to monitor and improve your progress.
Along with the eCommerce part of your business, you can also post your blog articles to potentially market products and bring in even more sales. In other words, implement content marketing, announce product drops and special deals. WebsiteBuilder is a truly beginner-friendly page builder, which is why it has gathered positive reviews from countless store owners.
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IM Creator
im creator best ecommerce website builder
IM Creator creates a website with an online store extension, or you can use the latter as its page. Indeed, IM Creator is an all-purpose page builder with all the instruments to build eCommerce websites. No need to be questioning what is possible with the software and whatnot. Everything and anything is!
Without the high cost of hiring a designer and a developer and zero coding knowledge, IM Creator is here to take care of all your needs. You will have a blast playing around with different features while forging your first or even tenth eCommerce website with IM Creator. It is always a unique and exciting experience.
Pages built with IM Creator are mobile-ready, appealing to the eye, optimized for browsers, and fast loading speed. With the XPRS mobile application, you can also update your website via your mobile device.
best tool to build ecommerce website
“An ecommerce website builder? Why do I need one?” Well, they are simply all the rage these days for anyone who wants to launch their own online shop and do so all by themselves! But this brings up many questions and potential problems in terms of selecting the right ecommerce website builder for your specific needs.
Today, we discuss them all to help you decide!
First off, you don’t want to choose a random ecommerce website builder and then realize one year later that you’re paying too much in transaction fees, or that you can’t handle the design tools, because they are made for more experienced developers. In this guide, we teach you how to avoid this and similar issues.
Therefore, a good way to look at your ecommerce website builder shopping experience is consider it twofold: (a) what you want to accomplish, and (b) what your own personal needs are:
With the personal needs, it all comes down to how experienced you are and how quickly you plan on scaling up. A builder with hundreds of templates is great for a beginner, but what if you’d like to get into customizing the CSS and that’s not available?
The second area to evaluate is what you want to accomplish. This ties into the tools, settings and features that are offered through the various platforms. With that, we want to take a look at the current state of ecommerce and the major trends to plan for the functionality you’ll require.
In the following sections, we’ll show you everything there is to know about the best ecommerce website builders on the market and how to pick the ideal one for you.
In a hurry and don’t have time to consume the entire guide? Here’s a quick comparison of the top ecommerce website builders (last updated: Jan 2022):
🧐 Summary table:
What’s the best ecommerce website builder:
Shopify Wix BigCommerce Squarespace Square Online WooCommerce Magento
Price from (per month) $29 $23 $29.95 $26 $0 $0 $0
Mobile-optimized ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️
Ease of use 10 / 10 10 / 10 10 / 10 10 / 10 9 / 10 7 / 10 8 / 10
Designs (#, quality) 10 / 10 10 / 10 10 / 10 9 / 10 8 / 10 10 / 10 8 / 10
Ecommerce features 10 / 10 10 / 10 10 / 10 10 / 10 9 / 10 11 / 10 10 / 10
VISIT
Shopify
Wix
BigCommerce
Squarespace
Square
WooCommerce
Magento
Scroll to the bottom for the full table.
The best ecommerce website builder tools in 2022
Here’s the final lineup of the best website builder tools for ecommerce that we’re comparing today:
Shopify
Wix
BigCommerce
Squarespace
Square Online
WordPress / WooCommerce
Magento
We’ve picked these tools based on our knowledge and experience with ecommerce websites. These are the top solutions out there for both newbie and advanced business owners who want to join the world of selling online.
- Shopify 👈 the best ecommerce platform
Shopify Ecommerce Website Builder
Shopify has always been towards the front of the ecommerce pack, but that doesn’t stop the company from moving even further and constantly upgrading their features. In fact, some of the recent releases reveal a whole new future for Shopify, and the world of ecommerce in general.
For example, some Shopify users were getting intimidated by the online store editor. Well, as time has passed, that’s changed with the innovative new online store editor, built to make it easier for new merchants. In addition to that, Shopify also now offers quite robust tools to make your store optimized for mobile shopping, along with sales channel integrations being passed to the merchants.
We recommend the Shopify builder over all of the other options because it’s being used by more than 1.000,000 businesses in 175 countries, and it offers great tools for beginners who have never built an ecommerce store before. Apart from that, a more advanced user can also use Shopify’s custom CSS and design features if they want to get creative.
👍 What are the features and offerings that make Shopify special?
The price in on par with all the other competitors out there, and there’s also a simplified Lite plan that’s the cheapest option in the market – at $9 per month. This ecommerce plan doesn’t give you the ecommerce website builder functionality like the Basic plan, but it lets you in to the Shopify interface and allows you to use the “Shopify buy button” on your existing website.
The themes (store designs) are the best in the market and they’re all mobile-optimized. You can choose from more than 100 of them, and there are both free and paid options available.
There’s good social media integration, plus an option to sell on Facebook directly. You can also offer your customers gift cards and discount codes, which work wonders for keeping people around.
The platform provides more than 100 add-ons and extensions for everything from accounting to design, marketing tools, orders and shipping, and more.
The support team is available 24/7.
Free SSL Certificate included on all plans
👎 What may turn you off of Shopify?
You don’t get FTP access with Shopify – you can’t modify your store files by hand (can be important for advanced users).
The customer profiles aren’t as great as in other website builders.
⭐ Who should use this ecommerce site builder?
This is our overall no.1 recommendation for business owners who want to build an ecommerce website on their own and then launch it for the world to see. Shopify is very intuitive, offers great customization options and doesn’t require any coding skills on your part, making it the best website builder for your online store.
Check out the full Shopify review if you’d like to learn more. For more info about Shopify Payments check out our review here, and for more info about Shopify’s pricing plans check out our full guide here.
- Wix
Wix Ecommerce Website Builder
Wix is yet another ecommerce website builder that started out as a general website building tool. In other words, you can use it to build any kind of website, not just ecommerce stores. In fact, Wix offers loads of great-looking website templates that fit any niche or market imaginable. The templates are also mobile-optimized, which means that you’re ready to welcome visitors and shoppers coming from all kinds of devices.
Wix has a pricing model that can fit any budget. However! Since we’re talking about launching ecommerce stores here, you need to be careful when picking a plan for yourself. Even though Wix starts at $13 / month, this plan won’t allow you to host an online store. The cheapest option for ecommerce is $23 / month, and from there, it scales all the way up to $500 depending on your needs.
All plans allow you to accept online payments, give you unlimited bandwidth, and let you connect a custom domain name. The $23 plan also gives you 20GB of disk storage, a free domain name for the first year, and $300 in ad vouchers. These are great bonuses if you want to launch your store with a bang!
👍 What are the features and offerings that make Wix special?
Great designs / site templates for various ecommerce niches, like fashion, arts, home decor, beauty, and many others.
Cheaper than Shopify, Squarespace and BigCommerce if you want to be able to sell unlimited products and welcome an unlimited number of shoppers.
Great site customization tools including a drag-and-drop editor.
You can tweak your site’s mobile appearance separately from the desktop look.
A Logo Maker tool to help you kick start your brand.
👎 What may turn you off of Wix?
You cannot switch your website template once you build the site. This is a huge bummer and can make it difficult to grow with the platform over time.
⭐ Who should use this ecommerce builder?
Wix is quite frankly a great alternative to Squarespace, and Shopify by extension. It offers much of the same features, just delivers them in a different package. Check out Wix if you don’t like Squarespace’s or Shopify’s features, interfaces, or pricing models.
Check out the full Wix review if you’d like to learn more.
- BigCommerce
BigCommerce ecommerce website builder
BigCommerce used to play second fiddle to Shopify, but things have changed and, nowadays, it’s a fully fledged alternative. It offers much of the same features and it’s not limited in any way.
The themes are also solid, with many modern options, divided into multiple categories, plus they are mobile-friendly and accessible. There are also free and paid ones available, which should help you make your store truly yours and fitting your brand.
👍 What are the features and offerings that make BigCommerce special?
Good-looking themes that cover all of the most common store categories and niches.
You get to set up unlimited staff accounts, which is great if there are more people working in your store.
The easy-to-use backend has features for coupons, discounts, social media and more.
Lets you sell via Facebook, Pinterest, eBay, Amazon and Square POS.
The support with this ecommerce website builder is 24/7.
The app store is filled with options.
👎 What may turn you off of BigCommerce?
Buying premium themes for BigCommerce can get really expensive. Even $200+ a piece.
Translations are complex and often impossible.
⭐ Who should use this ecommerce site builder?
BigCommerce is the tool that’s the most similar to Shopify in the way it delivers its features, the way it lets you build an ecommerce website and then handle your ongoing work with it. Use it if you don’t like the Shopify interface.
Check out the full BigCommerce review if you’d like to learn more.
- Squarespace
Squarespace ecommerce website builder
Squarespace delivers a stunning web design interface, with some of the more remarkable and modern templates out there. It’s important to remember that Squarespace is primarily for building regular websites, but it does have a nice Commerce plan starting at $26 per month. All you have to do is hook up your payment processor, choose a theme and get selling.
We recommend this ecommerce website builder for companies that are interested in a more modern, media-based look, while also focusing on minimalism. The features are there for social media, design, inventory and marketing, literally anything that a new ecommerce store might need. However, at the same time, you shouldn’t expect to build a huge store with Squarespace since that’s not what it’s meant to do.
👍 What are the features and offerings that make Squarespace special?
The themes are even better than Shopify’s (and you can get third-party themes if you want to).
The sites run smoothly, and they always seem to load pages quickly.
The 24/7 support is helpful, and we really like the live chat support.
Connect with customers through full social media integration, sell on Facebook and Instagram.
SEO features are solid.
There are great tracking tools for your overall website traffic as well as sales.
👎 What may turn you off of Squarespace?
The only payment options are Stripe, PayPal and Apple Pay.
Abandoned cart recovery is available only on the $40 / month plan.
Some of the themes aren’t necessarily built for ecommerce websites so you need to be careful when picking your design.
⭐ Who should use this ecommerce site builder?
Squarespace is a great “website building tool” all around. It gives you the full package of tools that you might need on your way to DIY a website – and these tools include ecommerce features as well. That said, we recommend you check out Squarespace only if you don’t like Shopify for some reason.
Check out the full Squarespace review if you’d like to learn more.
- Square Online
Square online ecommerce website builder
Square Online is an interesting solution if you’re looking for an ecommerce website builder.
Actually, the Square company began as a provider of storefront hardware for businesses that wanted to start accepting credit cards. This wasn’t such a straightforward thing a mere couple of years ago.
Even to this day, businesses can get Square’s easy-to-use credit card readers, cash registers, and other equipment that makes their day-to-day easier.
And now, on top of all that, you can also build a fully-fledged ecommerce store using Square Online. The tool is very easy to use, and the onboarding sequence gets you through the most key stages smoothly.
Lastly, Square Online has a quite attractive pricing. Actually, that would be an understatement. Square Online comes with an entirely free plan. What’s even more interesting (and uncommon compared to the competition) is that Square doesn’t limit the number of products you can have in your store on that free plan.
In case you need more features and want to be able to brand your store website better – with a custom domain name and without Square’s own branding – you can upgrade to one of the paid plans, which start from $12 a month.
👍 What are the features and offerings that make Square Online special?
There’s an entirely free plan that doesn’t limit the number of products and sales you can get. Plus, you also get unlimited file storage and bandwidth.
The paid plans are very affordable, starting at $12 a month.
Square Online lets you set up unique types of ecommerce offerings such as restaurant table bookings, event ticket selling, appointment bookings, donations, and more.
Whatever you sell can be set up with standard shipping, but also pickup or delivery.
Square’s famous POS equipment will make it easy for you to open up a storefront and have it integrated with your online operation seamlessly if you ever want to.
There’s 24/7 customer support via live chat and phone.
👎 What may turn you off from Square Online?
Not all features seem to be available internationally, which makes Square Online a viable solution mostly for US-based businesses.
⭐ Who should use this ecommerce site builder?
Square Online is a great solution for two kinds of businesses. First, if you are a US-based business, you already have a storefront, and you want to make sure that whatever you’re going to be doing online will integrate well with what you’re doing in the storefront already. You can get Square equipment to seamlessly link your offline and online activities.
Second, Square Online is also a good solution for new businesses that want to launch an online store as soon as possible and not deal with any technical aspects of the task. At the same time, such businesses can later join Square’s suite of offline tools as well. This means that Square can fit the current needs of your business, whatever they might be. Thus, you will probably not have to change your ecommerce platform as you grow.
Check out our full Square Online review if you’d like to learn more.
- WordPress with WooCommerce
WooCommerce ecommerce website builder
Every ecommerce website builder listed above is considered “hosted.” This means that you pay for a monthly ecommerce solution and the hosting is packaged in with it. However, you have a few solutions that are considered “self-hosted,” meaning that apart from getting the ecommerce software itself, you must also find your own web hosting and pay for it as a separate investment. In this model, the ecommerce software often comes for free and is open source.
A self-hosted system requires a beginner to intermediate level of website knowledge, while the hosted options are usually out-of-the-box products. That being said, installing WordPress and WooCommerce is not difficult, and some hosting companies offer to take care of that installation for you as soon as you sign up (SiteGround does this, for instance).
Currently, the best such self-hosted ecommerce option in the market is the pairing we’re looking into here – WordPress and WooCommerce.
WordPress is a website engine – a piece of web software that allows you to build and run a website in a user-friendly way. WooCommerce is a plugin that you install on top of WordPress to turn it into a fully fledged ecommerce store.
👍 What are the features and offerings that make WooCommerce special?
The software itself is free and has a quick installation process.
If you know how to use WordPress, this is a great choice to ensure that you can scale up properly.
You maintain full control of your ecommerce website.
You have access to powerfull blogging tools
WooCommerce gives out an excellent ecommerce theme called Storefront, along with a handful of child themes that all look great.
Since the WooCommerce is open-source, thousands of other themes are sold all over the internet.
If a feature isn’t packaged into WooCommerce, you can go out and find a WordPress plugin to help out. Basically the options are endless with this.
Great SEO tools available.
👎 What may turn you off of WooCommerce?
You have to go out and get your own hosting and your own domain name.
Coding knowledge is often preferable to really get in there and customize things.
You may have to hire someone who knows what they are doing.
There’s no customer support with WordPress per se. All you get is the support provided by your web host.
⭐ Who should use this ecommerce builder?
WooCommerce is the best 100% DIY ecommerce website builder in the market. It lets retain full control of your website and also modify every little detail of it. WooCommerce and WordPress are both open source. The only downside is that you do need to be comfortable around things like servers and things related.
Check out how to build a store with WooCommerce here.
- Magento
Magento ecommerce website builder
There are two sides to Magento as an ecommerce website builder. First, there’s the open-source solution that’s similar to the idea of WooCommerce. This one is free, but you need to buy your own hosting and domain. Then, there’s the hosted solution, similar to the other tools on this list. This one is really expensive. Like, $50,000 expensive.
Setting that aside, Magento is one of the most advanced ecommerce platforms in the market, and it’s used by some of the biggest companies in the world. It has almost endless ability to scale up with no problems, so it’s going to be best suited for larger stores.
👍 What are the features and offerings that make Magento special?
Suitable to handle stores of any size and volume of sales. Great for enterprise solutions.
Frontend customization is endless.
The backend is user-friendly and provides all the code editing tools you need.
Market your products with wishlists, discounts and upsells.
Lots of apps are available from third party sellers.
👎 What may turn you off of Magento?
It has a learning curve if you want to install it yourself, so paying for a developer is common.
The hosted option of Magento is above expensive ($50,000 or so). This is a price tag that none of the other ecommerce website builders even come close to.
It has so many features that many people get overwhelmed.
You have to find your own hosting and domain name if you go for the open-source version.
⭐ Who should use this online store builder?
Magento is a great solution for enterprise and stores handling a huge volume of sales. The learning curve makes it a tough choice for beginners or small teams that don’t have the resources to work on the platform.
Conclusion
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