Email Marketing Software Reviews Youtube

If you want to make sure that your email marketing software is working efficiently, it’s a good idea to check out some reviews before you purchase anything. These reviews will be able to help you understand exactly how well each of the different options work, which can save you both time and money in the long run.

It’s also important to remember that reviewing email marketing software isn’t just about making sure that it works. You also need to know what features are available and how much they cost, so that you don’t end up paying more than you need to for your software.

You may not even realize this, but there are actually quite a few different types of email marketing software out there. The most common ones are called autoresponders, and they’re used by many people all over the world to help them send emails automatically whenever someone sends them a message asking for their contact information.

Autoresponders are great because they allow you to create custom templates for your emails so that they look professional and can be customized easily without having to do any coding or other computer-related work.

Email Marketing Software Reviews Youtube

Want to jump straight to the answer? The best email marketing service for most people is Sendinblue or Constant Contact.

Email is one of the most powerful marketing tools at your disposal. It can drive engagement, build relationships, and deliver a higher ROI than every other type of marketing campaign.

Success with your email strategy starts with finding the right email marketing service. Whether you’re starting a new list from scratch or just need an easier way to reach your audience, this guide has a solution for you.

Top 10 Best Email Marketing Services
Sendinblue — Best for growing your customer base
Constant Contact — Best drag-and-drop builder
MailerLite — Best for the essentials at an affordable price
Omnisend —Best omnichannel email marketing platform
HubSpot — Best for automated email marketing
Moosend — Best for ecommerce
AWeber — Best value for low subscriber count
GetResponse — Best for automated lead generation
Drip — Best for new ecommerce businesses
ConvertKit — Best for influencers, bloggers, and creators
How to choose the best email marketing services. Quicksprout.com’s methodology for reviewing email marketing services.
Over my career, I’ve managed email lists with more than 100,000 subscribers and used about every email marketing tool in existence.

Whether you’re starting a new email list from scratch or looking to switch to a new provider, this guide will help you find the best email marketing service for your situation.

Your customers miss 100 percent of the emails you don’t send. Get started today for free with one of my top recommendations.

Email Marketing Service Reviews
Sendinblue – Best for Growing Your Customer Base
SendinBlue
Visit SendinBlue
PRICE STARTS AT FREE
UNLIMITED CONTACTS
DRAG & DROP EDITOR
HIGHLY CUSTOMIZABLE
TRY IT FOR FREE TODAY
Sendinblue offers one of the most popular email marketing services on the market. Everything you need to launch and track an email campaign is built in. Add your content to their machine and watch your outreach take flight.

Don’t just take my word for it–you can use the free forever version of Sendinblue right now. You can send up to 300 emails per day without paying a cent. Once you see how it drives, you’ll understand why it’s so popular.

This is a mature platform–it’s got all of the features you expect and more. You can add live chat to your site and grab new email addresses from folks browsing your store or learning about your company.

There’s a lot to like. More than 40 customizable templates, simple tools to build workflows, and a built-in CRM with room for as many contacts as you like.

In terms of reaching more people, Sendinblue has everything you need. They provide a host of lead nurturing tools to help you grow your contact list:

Landing pages. Create actionable and engaging web pages to collect leads for you.
Sign up forms. Place forms anywhere on your website to get user information.
Facebook ads. Leverage the power of Facebook marketing to nurture more leads.
Retargeted ads. Powerful ads based on a user’s previous online interactions.
Make it as simple as possible to build that list with eye-catching forms that turn website traffic into subscribers. Sendinblue’s intuitive interface makes embedding a form no harder than a few clicks.

Screenshot of how to embed a form on a landing page in Sendinblue
It’s easy to see how these tools help you cultivate audience, lead, and customer growth. And, unlike other email marketing services, Sendinblue can support chat and SMS if you want to drive leads on your site or by text.

The platform is available via a fantastic free plan that gives you unlimited contacts and up to 300 emails per day. That’s a pretty great deal—especially if you’re running a bootstrap startup or solo operation.

Their email builder has a beginner-friendly editor that allows you to easily create the look and feel of your email.

They currently offer four different pricing tiers:

Free — 0$ per month

Up to 300 emails per day
Unlimited contacts
Chat
SMS marketing
Email template library
Lite — $25 per month

Up to 100k emails
No daily sending limit
A/B testing
Remove the Sendinblue logo
Premium — $65 per month

Up to 1MM emails
Marketing automation
Facebook ads
Retargeted ads
Landing pages
Telephone support
Enterprise — Customized pricing

Customized email volume
20+ landing pages
Customer success manager
Access for 10+ users
Dedicated IP
The Lite plans should be more than enough for most small businesses and startups.

However, as your business scales, the Premium option is always a great option. That comes with even more marketing features such as Facebook and retargeted ads, along with telephone support.

Try Sendinblue today. Start out for free, and upgrade when it’s time to grow.

Constant Contact – Best Drag-and-Drop Builder
Constant Contact
Visit Constant Contact
PRICE STARTS AT $20/MO
DRAG-AND-DROP EMAIL BUILDER
100+ MOBILE-FRIENDLY TEMPLATES
SIMPLE AUTOMATION TOOLS
GET A 60-DAY FREE TRIAL
Constant Contact is a great platform for those newer to the email marketing world.

Their intuitive drag-and-drop email builder allows you to easily create new emails that look good and on-brand—no coding knowledge is needed. Adding text, images, videos, coupons, polls, and events to any message is simple and straightforward.

Plus they provide more than 100 pre-built, mobile-optimized templates.

Constant Contact’s template options page.
It’s a really welcoming platform to work with. People who aren’t “techy” will quickly find themselves producing much more polished newsletters.

With Constant Contact, you can track the results of your campaigns in real-time. You’ll see everything from open rates to click-through rates, as well as data for each individual subscriber.

This is so important–how else are you going to know which strategies are working and which need to be put on pause?

Automation is a key benefit of Constant Contact. A lot of the legwork can be set on autopilot. For example, you can trigger welcome messages for new subscribers and set up drip campaigns based on their actions.

Constant Contact even offers a 60-day free trial, which is one of the best you’ll find in the industry.

Constant Contact Free Trial
Pricing for Constant Contact’s email software is straightforward. There are two plans for you to choose from—Email and Email Plus.

Like most email marketing platforms, your rate will be based on the number of subscribers on your list. Both plans allow you to send unlimited emails.

Here’s what some of the prices look like for each plan:

Email

0 – 500 Subscribers — Starting at $20 per month
501 – 2,500 Subscribers — Starting at $45 per month
2,501 – 5,000 Subscribers — Starting at $65 per month
5,001 – 10,000 Subscribers — Starting at $95 per month
Plus

0 – 500 Subscribers — Starting at $45 per month
501 – 2,500 Subscribers — Starting at $70 per month
2,501 – 5,000 Subscribers — Starting at $95 per month
5,001 – 10,000 Subscribers — Starting at $125 per month
The Plus tiers continue all the way up to 50,000. Once you eclipse 10,000 subscribers, you’ll automatically be upgraded to the Email Plus plan.

For basic and professional emails, the cheaper plan will be fine. But for those of you who want to get the most out of your email campaigns, I highly recommend Email Plus.

This plan comes with more advanced features like subject line A/B testing, dynamic content, and automated behavioral campaigns. You’ll also get access to personalized demographic data, coupons, polls, and surveys.

Learn more and sign up for a free 60-day trial at Constant Contact.

MailerLite – Best For the Essentials at an Affordable Price
MailerLite
Visit MailerLite
PRICE STARTS AT $0
PREMIUM PLANS START AT $10/MO
ALL BASIC EMAIL FEATURES
A/B TESTING TOOLS
TRY MAILERLITE FOR FREE
MailerLite offers all of the essentials with none of the frills.

It’s a great option for anyone who wants a straightforward email marketing service. You’re a creator who doesn’t need a ton of bells and whistles. You just need the tools to start your newsletter or manage a simple campaign.

It’s also nice for teams. Nobody is going to be intimidated by this platform, which means everyone is going to use the core features at their disposal.

The platform still offers tools for automation, landing pages, pop-ups, and surveys, so it’s not like you’re extremely limited. But even the UI for each one is fairly spartan and straightforward.

MailerLite has a drag-and-drop editor, which makes it easy for anyone to design a high-quality message. Segment your subscribers to enhance personalization and optimize your campaigns with features like A/B testing.

MailerLite AB Testing
I’d recommend MailerLite for those of you who want simple email software at an affordable rate.

Here’s a look at the price points for MailerLite:

Up to 1,000 subscribers — $10 per month
1,001 – 2,500 subscribers — $15 per month
2,501 – 5,000 subscribers — $30 per month
5,001 – 10,000 subscribers — $50 per month
10,001 – 15,000 subscribers — $75 per month
15,001 – 20,000 subscribers — $100 per month
20,001 – 25,000 subscribers — $120 per month
25,001 – 30,000 subscribers — $140 per month
The pricing tiers continue to rise at about $20-$40 per 10,000 subscribers. MailerLite offers a 30% discount if you sign up for annual billing, making it one of the most affordable options on our list.

There is a free plan for up to 1,000 subscribers, but you’re limited to just 12,000 emails per month, and you don’t get every feature. You can use this option as an extended free trial when you’re just starting out. Learn more and try Mailerlite for free.

Omnisend – Best Omnichannel Email Marketing Platform
Omnisend
Visit Omnisend
PRICE STARTS AT $0
TAILOR-MADE FOR ECOMMERCE BUSINESSES
PRE-BUILT AUTOMATIONS
CROSS-CHANNEL SALES TRACKING
TRY OMNISEND FOR FREE
Omnisend is an easy-to-use email marketing solution that’s tailor-made for ecommerce sites. They offer multiple features such as automated email and SMS messaging in order to convert leads into customers.

They do this by going a step further than most, combining text messages, web browser push notifications, email marketing, Google Customer Match, and Facebook ad retargeting to ensure you connect with the most customers as possible.

All of their channels allow for segmented campaigns. That means you’ll be able to target exactly the customer you need for your product or services.

They also have pre-built automations for actions your customer might take such as cart abandonment emails/messages, along with welcome emails/messages.

Omnisend automated actions for customers.
Their library of themed drag-and-drop templates makes creating gorgeous, on-brand emails simple.

Below is the Omnisend pricing breakdown:

Free — $0

Up to 500 emails per month and reach up to 50 contacts
Omnisend-branded email campaigns
Signup forms, boxes, and pop-ups
Reports
Standard — $16 per month

Up to 6000 emails per month and reach up to 500 contacts
Email campaigns
Signup forms, boxes, and pop-ups
Reports
SMS campaigns and automation
Audience segmentation
24/7 email and chat support
Pro — $99 per month

Unlimited emails per month
Up to 3933 SMS per month
Email campaigns
Signup forms, boxes, and pop-ups
Reports
SMS campaigns and automation
Audience segmentation
24/7 email and chat support
Web push notifications
Facebook custom audiences
Google Customer Match
Priority support
Advanced reporting
Omnisend does not base its plans on annual contracts.

I highly recommend at least the Standard plan. Having unbranded emails alone is worth the cost and you’ll also get access to their email and SMS automation tools. The 24/7 email and chat support are a must-have, too.

Learn more and signup now at Omnisend.

HubSpot – Best for Automated Email Marketing
HubSpot
Visit HubSpot
PRICE STARTS AT $0
POWERFUL EMAIL AUTOMATION
STUNNING EMAIL TEMPLATES
TRAFFIC AND CONVERSION ANALYTICS
TRY HUBSPOT FOR FREE
HubSpot is the king of marketing automation–so it’s no surprise they offer a fantastic email marketing solution for any size business.

Hubspot’s tool allows you to quickly and easily create, personalize, and optimize your emails without the need for designers or IT.

Where the software really shines is in the automated workflows. This allows you to easily set triggers for your email subscribers and nurture the leads into customers (or whatever else you want them to do).

The software’s handy mapping tool also lets you visualize this for greater clarity and easy optimization.

Hubspot mapping tool.
Think of it as a choose-your-own-adventure journey that you set for your subscribers. Depending on the specific actions they take, you can have them branch off to experience different, targeted things via email.

The email marketing service is just one tool in the Swiss Army Knife that is Hubspot. It can stand alone or be used in tandem with other offerings such as Marketing Hub and their CRM. Your email marketing only becomes stronger when coupled with those products, too.

Hubspot also has plenty of pre-made email templates to help you get the results you want. With their drag-and-drop builder, you can create great emails with no coding or development knowledge needed.

HubSpot is simple to use and allows you to customize your layout, add calls-to-action and images, and modify your content and colors to match your brand.

Use their advanced personalization tools to personalize your emails in order to boost your open and clickthrough rates with ease. You can use any information in an email subscriber’s contact records to automatically serve up the most relevant subject lines, content, links, attachments, and calls-to-action.

Their A/B testing tool is top-notch. Use it and dive into the in-depth analytics after you send your emails to see which performed better—and why.

Hubspot email reports
Use this data to determine which subject lines get the most opens and the content and calls-to-action that will earn you more sales. You can also leverage this with landing pages and signup forms to accurately get a sense of the ROI of email campaigns.

The HubSpot email tool is free for up to 2,000 email sends per month, with paid plans starting at $50/month.

Join HubSpot for free to create and send email campaigns that look professionally designed and display perfectly across any device—all by yourself.

Moosend – Best for Ecommerce
Moosend logo
Visit Moosend
STARTS AT $0
AI-POWERED ECOMMERCE
UNLIMITED EMAILS
REPORTING & ANALYTICS
TRY IT FOR FREE
Moosend offers an email marketing solution no matter if you’re a complete beginner or if you’re a seasoned pro. If you have an online store, this is the perfect tool.

From their easy drag-and-drop email builder, to their easy segmentation tool, to their accurate real-time analytics, they have all the features you need to nail your email marketing campaigns.

Our favorite thing about Moosend is their ecommerce AI. It leverages machine learning and collaborative filtering to target customers with products they might like based on the shopping habits of similar customers.

Moosend AI ecommerce tool.
You’ll also be able to easily cross sell based on customer shopping habits, and keep track of how often they buy certain products (e.g. perishables) so you can regularly promote the products they need to them when they need it.

I haven’t seen any other email marketing service do this. But it has the potential to really help out the newer ecommerce business looking to level up their targeting and segmentation game.

Moosend targeting and segmentation tool and dashboard.
Moosend also does the basics of email marketing very well. Their advanced personalization features allows you to create emails unique for your target customer. Their segmentation tool allows you to spit your audience by purchasing behavior, cart abandoned products, and more.

They don’t offer that many themes with just 40 responsive themes to choose from. However, they’re all highly customizable and eye-catching.

Pricing starts free with their premium plans starting at $8 per month. More detailed information is below:

Free — $0/month

Unlimited emails
Signup and subscription forms
Reporting and analytics
No credit card required
Pro — $8/month

Landing pages
Transactional emails
Phone support
SMTP server
5 team members
Enterprise — Custom pricing

Custom reporting
Dedicated account manager
SSO & SAML
On-boarding and migration
10 team members
Service-level agreement
Try Moosend for free for 30 days.

AWeber – Best Value For Low Subscriber Count
AWeber
Visit AWeber
PRICE STARTS AT $19/MO
GREAT FOR <500 SUBSCRIBERS
A/B TESTING AND AUTOMATION TOOLS
700+ PRE-BUILT TEMPLATES
GET STARTED FOR FREE
AWeber is a traditional email marketing service that’s reliable and very affordable.

Where AWeber really shines, though, is its simple pricing structure. In fact, it’s very lucrative to those with small lists (500 subscribers or less).

Unlike other platforms that add features and capabilities for plans at different price points, AWeber offers all of its features with every plan.

Pricing is based strictly on the number of subscribers on your list. So you’ll get the same features whether you have 20 contacts or 20,000 contacts.

Here’s an overview of the pricing tiers.

0 – 500 Subscribers — $19 per month
501 – 2,500 Subscribers — $29 per month
2,501 – 5,000 Subscribers — $49 per month
5,001 – 10,000 Subscribers — $69 per month
10,001 – 25,000 Subscribers — $149 per month
AWeber email campaign page.
With AWeber, you’ll get all of the basic features that you expect with an email marketing service:

700+ pre-built templates
Drag-and-drop email builder
Email analytics
A/B testing
Sign up forms
Automation
Third-party integrations
Subscriber segmentation
AWeber is an industry leader in email deliverability rates. They make sure that your content is optimized to reach your subscribers’ inboxes.

You can try AWeber for free.

GetResponse – Best For Automated Lead Generation
GetResponse
Visit GetResponse
PRICE STARTS AT $15/MO
AUTOMATED SALES FUNNELS
200+ EMAIL TEMPLATES
24/7 LIVE CHAT SUPPORT
GET A 30 DAY FREE TRIAL
GetResponse is a bit more than a basic email marketing service. It’s more of an all-in-one solution that specializes in automation.

And when we say all-in-one, we mean it.

With tools and features such as audience segmentation, autoresponders, landing page builders, automated emails, advanced analytics, and even a webinar software, you’ll be able to collect beaucoup leads, put them in the right workflows, and turn them into returning customers.

One standout tool that GetResponse offers is called Autofunnel. It can be used to create funnels for sales, leads, webinars, and more. It’s fully automated and very easy to use.

Funnels include things like emails, landing pages, exit popups, marketing automation, Facebook ads, and ecommerce integration. It all depends on your goals and how you want to set it up. But GetResponse provides all the tools you need to grow your subscriber list and monetize those contacts.

Once a user enters your funnel, everything is fully automated by GetResponse. It’s the perfect way to guide customers through the conversion process with multiple digital touchpoints.

GetResponse Features
Let’s take a closer look at GetResponse’s plans and pricing.

Basic — Starting at $15 per month

Autoresponders
Unlimited landing pages
1 sales funnel
Unlimited lead funnels
Sell e-products
Plus — Starting at $49 per month

Automation builder with 5 workflows
5 sales funnels
Contact scoring capability
Webinars with up to 100 attendees
CRM software
Professional — Starting at $99 per month

Automation builder with unlimited workflows
Paid webinars with up to 300 attendees
Unlimited sales funnels
Unlimited webinar funnels
Max (enterprise tier) — Custom pricing

Transactional emails
Dedicated IP
Webinars with up to 500 attendees
Consulting services for email campaigns
Dedicated account manager
These prices are all based on 1,000 subscribers. The rate will increase as your list grows. As you can see, even the entry-level plan offered by GetRetresponse comes with advanced features like autoresponders, lead funnels, and sales funnels.

All plans come with 220 email templates, 180 landing page templates, 700 form templates, 40 autofunnel templates, 150 integrations, and 24/7 live chat support.

But to really get the most out of this software, I’d recommend the Plus plan, especially if you don’t already have CRM software. The base rate is definitely higher compared to the other services we’ve seen. However, the plan just comes with so much more.

Instead of just getting email software, you’re benefiting from building automated lead funnels, landing pages, webinars, and lots of other extras that just aren’t included from other providers.

GetResponse offers discounts for annual and 24-month contracts if you pay in advance. At the very least, you can try GetResponse free for 30 days.

Drip – Best for New Ecommerce Businesses
Drip
Visit Drip
PRICE STARTS AT $49/MO
24/7 LIVE CHAT AND EMAIL SUPPORT
CRM FOR ECOMMERCE STORES
AUTOMATIC REVENUE ATTRIBUTION
GET A 14 DAY FREE TRIAL
Drip is a relatively new platform. It’s a CRM that offers email marketing for ecommerce businesses.

I like Drip because they’re great for new ecommerce merchants since they focus on offering smaller, independent shops the same powerful automation and segmentation tools for email marketing as larger ecommerce stores.

As such, they’re great for newer brands looking to get a leg up.

With Drip, you can track valuable commerce metrics related to customer intent and purchase behavior.

You’ll be able to segment new website visitors from returning customers. Drip also lets you target users who abandoned their carts.

Get nitty-gritty without hours of data mining–Drip gives you tools that make it easy to target the right people with timely offers.

Drip data mining tool.
Their CRM helps you reach customers through multiple touchpoints online, including email. Drip also has a revenue attribution feature, giving you a clearer view of which campaigns are actually making you money.

Again, this is ideal for ecommerce shops.

With personalization capabilities, powerful segmentation options, and detailed analytics, Drip has everything you need to succeed with email marketing.

Pricing is based on the number of customers in your account. All plans come with the same features and benefits.

1-500 subscribers — $19 per month
501-2,000 subscribers — $29 per month
2,001-2,500 subscribers — $39 per month
2,501-3,000 subscribers — $49 per month
3,001-3,500 subscribers — $59 per month
3,501-4,000 subscribers — $69 per month
4,501-5,000 subscribers — $79 per month
5,001-6,000 subscribers — $99 per month
6,001-7,000 subscribers — $109 per month
This stretches all the way up to plans that allow for up to 140,000 subscribers before pricing becomes custom.

All Drip plans come with 24/7 live chat and email support. You can try it out free for 14 days and have access to all of the features.

ConvertKit – Best for Influencers, Bloggers, and Creators
ConvertKit
Visit ConvertKit
PRICE STARTS AT $29/MO
EXCELLENT FOR INDEPENDENT CREATORS
CUSTOM FORMS & REPORTING
EASY TAGGING AND SEGMENTING
GET A 14 DAY FREE TRIAL
ConvertKit is one of my favorite email marketing services.

It’s a perfect choice for creators of all stripes. That includes influencers, bloggers, video producers, musicians, artists, and more. That’s because their platform focuses more on engaging your audience and nurturing them with landing pages, ecommerce platforms, and membership sites.

You’ll be able to create leads out of casual visitors to your social media accounts, blogs, YouTube videos, Facebook pages, and more.

For those of you who want to build automated email funnels at an affordable price, ConvertKit will be a top option for you to consider.

ConvertKit Features
To set up automated emails, you’ll be guided through a simple visual flow chart.

Instead of having multiple lists of contacts, ConvertKit groups all of your subscribers into one list. But you’ll still be able to tag them manually for segmentation purposes or with auto tags based on their behavior to improve the personalization of your campaigns. That’s great for creators with big audiences.

ConvertKit is best for sending quick emails with clean formatting. There are no complex designs or distracting elements here.

Like most email marketing software, ConvertKit pricing is based on the number of subscribers you have.

0 – 1,000 Subscribers — $29 per month
1,000 – 3,000 Subscribers — $49 per month
3,000 – 5,000 Subscribers — $79 per month
If you switch to ConvertKit with more than 5,000 subscribers, you’ll benefit from their free concierge migration service. You can save some money and get two months for free if you sign up for an annual plan.

ConvertKit has more than 70 third-party direct integrations, customizable forms, and custom reporting. Email and live chat are available for 12 hours per day, Monday through Friday, with limited support on nights and weekends.

Still not sold? Take advantage of ConvertKit’s free 14-day trial to test it out on your own.

How to Find the Best Email Marketing Service for You
The best available email marketing service is going to be unique to you. After all, the multi-million dollar info product business is going to have very different needs than the humble blogger.

But there are specific factors that we took into consideration, because we believe that they tend to be the most important ones for most businesses.

I’ll break down the details of our process for making this list and explain what matters, what doesn’t, and what you need to know to find the best option for you.

Use our methodology to help guide your ultimate decision.

Plenty of Email Templates
There are a lot of reasons to want an email marketing service. You might want to create your first sales funnel and incorporate email into your marketing strategy. Or maybe you just want to send the occasional newsletter out to subscribers.

Whatever your reason, you want your emails to look good while you do it.

That’s why you should find an email marketing service that takes the stress out of things like formatting and typesetting by giving you a list of great email templates for any of your needs.

Many of the offerings above offer drag-and-drop email templates to help take the headache out of designing a great-looking email. With tools like MailChimp’s email builder, you’re filling out the basic info and a stunning email takes shape on its own.

They’ll also offer a variety of different email template types to fit specific purposes.

For example, Hubspot comes with a library of pre-built sales email templates ready for you and your business to use. If you want, they’ll even allow you to create your own templates unique to your business. You can customize them to your exact needs and save them for use whenever you need them.

MailChimp is another great service with tons of different email templates for different needs such as selling a product or promoting a blog post. It’s also highly customizable, allowing you to create specific ones for your brand’s goals.

Simple Segmentation
As your business grows, you’re going to want to target different parts of your audience for different products. After all, if you offer a variety of different services and products, not everyone on your list will want the same thing.

A good email marketing service gives you easy but powerful ways to segment your audience.

For example, a service like MailChimp allows you to tag segments of your audience depending on how they subscribed to your email list. That way, you can put those segments into specific targeted funnels easily and automatically (more on that later).

A service like Omnisend (pictured above) allows you to send segmented campaigns based on things like your subscriber’s interests, demographics, email open rates, and the products they’ve purchased.

It’s important to note: If you want segmentation features (and if you’re serious about email marketing, you should), you’re going to have to pay for it. This often doesn’t come with a service’s free plan. However, it’s well worth it, especially if you’re focused on growth and conversions.

In-Depth Analytics
As the old business adage goes: “If you can measure it, you can improve it.”

To that end, a good email marketing service will give you all the reporting tools you need to provide you with in-depth metrics and KPIs.

Knowing this information will give you vital data about where your subscribers live, who they are, and what they want from your business.

It’ll also help you create better services and marketing strategies in the future. For example, you’ll be able to better segment your audiences with the right analytics.

HubSpot has some of the best traffic and conversion analytic tools available. Along with their A/B testing feature, their analytics tools will let you know exactly how each of your emails perform and why.

Easy Automation
There’s nothing quite like the “set it and forget it” approach to business.

When an email marketing service is automated, you don’t have to worry about making sure that each and every one of your new subscribers is in the right sales funnel. Once you’ve set it up, they’ll receive the emails they should receive automatically.

That’s why you want to find an email marketing service that will let you easily set up automated emails without a lot of fuss and complex tagging schemes.

Constant Contact (pictured above) is a standout when it comes to automating emails. It lets you trigger welcome messages for any new subscribers and put them into specific drip campaigns depending on their actions. The simple design allows you to do this easily, too, with no headaches involved.

GetResponse is another option to definitely consider if automation is your game. Its Autofunnel platform allows you to easily create fully automated sales, leads, and webinar funnels in just a few clicks.

Top Email Marketing Services for 2022 in Summary
What’s the best email marketing service? I wish I could point you to just one, but your strategy, goals, audience, and budget are going to determine the right solution.

Use the reviews and methodology above to home in on the perfect one for you. Here’s a recap of what we covered:

Sendinblue — Best for growing your customer base
Constant Contact — Best drag-and-drop builder
MailerLite — Best for the essentials at an affordable price
Omnisend —Best omnichannel email marketing platform
HubSpot — Best for automated email marketing
Moosend — Best for ecommerce
AWeber — Best value for low subscriber count
GetResponse — Best for automated lead generation
Drip — Best for new ecommerce businesses
ConvertKit — Best for influencers, bloggers, and creators
Whether you’re starting a new list from scratch, switching providers, or looking for a full-service CRM, there’s an option for you above.

email marketing cost

How much does email marketing cost?
On average, a mid-size business can expect to spend $9 – $1,000 per month on email marketing if they self-manage their campaigns (depending on the platform and number of subscribers) or $300 – $500 per month if they work with an agency.

A well-designed and well-executed email marketing message reminds prior and existing customers, as well as potential customers, to visit your website and gives them the incentive to do so. At the heart of any successful email marketing campaign is customer retention and relationship building, and we configure every email marketing campaign with that end goal in mind.

By staying at the forefront of your customers’ minds, you significantly increase the likelihood that when it comes time for your email recipients to make a purchase, they will choose you over your competitors.

Email Marketing Pricing

Reports show that 82% of marketers spend between 0% and 20% of their marketing budgets on email. However, it’s recommended that you dedicate 16% of your total marketing budget to email marketing. The exact amount you allocate to email marketing will depend on a number of factors including:

Annual revenue
Percentage of overall revenue generated online
Your industry
The product/service you sell
Your overall digital marketing goals
Ultimately, you will need to choose an email marketing budget that works for your company and goals. That being said, email marketing is an extremely cost effective strategy, and it can earn you an incredibly high ROI — $44 for every $1 you spend.

So if you’re looking for a way to reach more customers for less money, email marketing is a great option.

What factors impact the cost of email marketing?
There are a number of factors that will impact the cost of your email campaigns. Four major factors are:

The quality of your current email list
The complexity of your email design
The frequency of your campaigns
The platform you use
factors that impact

Quality of current email list
If your email list of full of inactive subscribers, you will need to take some time to clean it up in order to get the best results for your email campaigns.

Tools like Kickbox, NeverBounce, and BriteVerify can help you identify faulty email addresses and inactive subscribers so you avoid sending to those people.

Here’s how much you can expect to pay for each of these services.

Kickbox

Kickbox offers users 100 free verifications. After that, here’s what you should expect to pay to verify subscribers’ email addresses:

50k verifications: $250
100k verifications: $400
250k verifications: $750
500k verifications: $1,000
1mm verifications: $1,500
5mm verifications: $2,500
You can check out more info about Kickbox’s pricing here.

NeverBounce

NeverBounce offers volume rates, so the more emails you verify, the less you will pay per email verification. Here’s what you can expect to pay for NeverBounce:

Up to 10k verifications: $0.008/email
Up to 100k verifications: $0.005/email
Up to 250k verifications: $0.004/email
Up to 1mm verifications: $0.003/email
Up to 3mm verifications: $0.0025/email
Up to 10mm verifications: $0.001/email
This means that if you want to verify 100k emails, you can expect to pay $0.004 per email or $400. For more information, you can check out their price calculator.

BriteVerify

With BriteVerify, your first 250,000 email verifications each month cost $0.01. BriteVerify also offers tiered discounts, so the more emails you verify every month, the less it will cost. Here’s a breakdown of their volume rates:

0-250k verifications: $0.01/email
250k – 500k: $0.008/email
500k – 1mm: $0.006/email
1mm – 2 mm: $0.005/email
So for example, if you want to verify 100k email addresses, you should expect to pay $0.01/email or $1,000. For more information about BriteVerify’s pricing, you can check out their price calculator.

To maintain a quality email list, we recommend cleaning your email list once per quarter or every three months.

Complexity of email design
If you want to send intricately designed emails, you can expect to pay a higher price.

To design custom email templates, most agencies charge either a flat or hourly rate. For example, WebFX charges a one-time fee of $899 for our basic email template design plan and $1,699 for our enhanced email design plan.

The more complex your email design, the more you will pay.

Frequency of your campaigns
The frequency of your campaigns will also impact the price you pay for email marketing.

For example, you will pay less if you send one monthly newsletter as opposed to weekly email blasts.

If you pay a distribution cost of $0.03 for every recipient and you send to 100k subscribers, you can expect to pay $3,000 to send one monthly email. However, if you send a weekly email to 100k subscribers for $0.03 per recipient, you can expect to pay $12,000 per month.

This should go without saying, but generally the more emails you send, the more you will pay.

Platform you use
The email platform you choose will also determine the amount you spend for email marketing.

Let’s take a look at a few options.

Mailchimp: Free to $199/month
Constant Contact: Starting at $20/month
Campaign Monitor: $9/month to $759/month
GetResponse: $15/month to $999/month
Hubspot: Free basic option
ActiveCampaign: Starting at $9/month
Infusionsoft: Starting at $199/month
Salesforce Pardot: Starting at $1,000/month
These are just a few of the email platform options available to your business, and each has pros and cons. You’ll need to research each option in order to make the best choice for your business and budget.

At WebFX, we developed our own proprietary email marketing software, EmailMarketingFX. With EmailMarketingFX, you can send emails for $5 per blast + $0.03 per recipient. For more information about how you can use EmailMarketingFX for your email campaigns, contact us today to talk with an Internet marketer.

How much does an email marketing management agency cost?

If self-managing your email campaigns sounds like a daunting task, don’t worry. Email marketing agencies like WebFX can help you create and send emails that drives results for your business.

Most agencies charge a monthly fee for email marketing services, and they may have additional fees if you send a high volume of emails every month. To work with an agency, you can expect to pay between $300 – $500 per month.

Depending on the platform your agency uses, you may also have a send fee (typically a few cents) per email recipient.

Email marketing management agencies will help you create your email content and design and monitor results in real-time so you can evaluate the effectiveness of your campaigns and make needed improvements.

Partially managed email marketing services pricing

Partially managed email marketing services are great for when you want to regularly reach out to your customers or prospects. You also create the content of each email, so you can directly speak to your customers and prospects for the best possible results. Aside from that, we take care of everything else.

If you want, we’ll also test the emails that go to your recipients, so we can see what kind of content, formats, and headlines appeal to your recipients the most. Once we identify the common elements that drive people to your site, we’ll use them more, so you can enjoy more success.

We can even track phone calls that customers make to you as a result of your emails. That way, you can get as much information as you need from one comprehensive service.

Lead nurture email pricing

Since your customers’ purchase decisions can take weeks or months, WebFX offers lead nurture email marketing services to help you develop relationships with them and provide them with the information they need to purchase.

All of our lead nurture email plans come with a lifecycle email strategic distribution schedule, campaign and target strategy, lead nurture workflow development, recommended sales cycle implementation, copywriting, graphics, email testing, and more. Here’s what included and what you should expect to pay for lead nurture email marketing from WebFX.

Drip email marketing pricing

If you want to keep new leads engaged with your business, drip email marketing is a great solution. Drip programs allow you to automatically send pre-written emails when subscribers take certain actions or arrive at various stages of the buying process.

Email marketing design pricing

If you’re looking to invest in custom email design, WebFX offers one-time email design services to help you create aesthetically pleasing emails that drive results for your business. With all of our email design plans, you’ll get a call-to-action strategy, email layout prototype, edits to email creative, creative build into HTML, incorporation of email into EmailMarketingFX (if applicable), responsive design, and email testing.

EmailMarketingFX (email marketing software) pricing

At WebFX, we developed our own proprietary email marketing software that’s perfect for growing your business. It not only sends your emails to full lists of recipients, but also mitigates the cost of email blasts to maintain a positive ROI for your company.

EmailMarketingFX includes loads of different features that help you track your emails and refine your marketing strategy, and we’re confident that it’ll give you the competitive edge you need to succeed. The small email blast cost is an added bonus to all the other helpful features you have in one convenient location.

EmailMarketingFX reports essential data on each email, so you can detect trends, consistencies, and preferences in your audience. The more you see, the more you can implement in later strategies for more success!

If you want to use EmailMarketingFX to send self-managed email campaigns, you can expect to pay:

Conclusion

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