Email Marketing Software White Label

Welcome to the [blog name] blog! is an email marketing software solution provider. We specialize in helping you create custom email marketing software solutions that are tailored to your needs. Our customizable white-labeled platform allows you to create email marketing software that is branded to fit your brand image. offers you competitive prices and a plethora of features, so you don’t have to sacrifice functionality for budget. With, you can offer your customers easy-to-use but sophisticated email marketing tools, and they’ll think they’re using your own product!

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In this blog, we’ll be discussing the process of creating a custom email marketing solution, as well as industry trends and tips for getting the most out of your tools.

White Label Email Marketing: 5 Software Services Compared

Email Marketing Software White Label

Do you want to offer email marketing solutions that are repackaged with your own branding?

When you run an agency or email marketing business, you’ll need to rely on tools and platforms that help your clients grow their businesses.

White-labeled email marketing solutions allow you to rebrand the tools by replacing their logos with your own and creating a subaccount for your clients.

Now, there are plenty of white label email marketing tools out there, which also means choosing the right one for your needs can be challenging.

In this post, we’ll show you the top white label email marketing solutions that let you create a subaccount for your clients and help them convert visitors into email subscribers.

What Is White Label Email Marketing Software?
White label email marketing tools allow you to run email campaigns for clients using a 3rd-party tool (that you don’t own).

However, these tools allow you to add your own custom branding, so your clients never actually see the 3rd-party tool itself.

Here’s why this is important…

When you work with clients, there are times when you need to grant them access to your work and send progress reports. When you do so, you wouldn’t want them to see the logo and names of software that you rely on.

To solve this issue, many email marketing tools let you hide their labels and add your own branding. So with white label tools, you can:

Scale your business easily without creating your own software and marketing tools
Expand your product offerings by rebranding software products that exist on the market
Get readymade reports with your company logo
Grant clients access to the dashboard to approve projects or make changes
For many reasons, white label solutions are really helpful in expanding and growing your business.

Now, let’s dive into the top white label email marketing software.

Top White Label Email Marketing Tools

  1. OptinMonster
    optinmonster lead generation tool

OptinMonster is the #1 lead generation tool on the market.

It helps you get more email addresses for your contact list by allowing you to create stunning lead generation campaigns like popups, floating bars, inline forms, and slide-ins.

With OptinMonster, you can easily remove the OptinMonster logo and branding from the campaigns.

When you’re creating a campaign, you simply need to click on the OptinMonster logo. This will open up the settings menu where you can use the toggle switch to disable the ‘Display Powered By Link’ option.

Added to that, you can transform the OptinMonster dashboard and add your own custom branding.

Under ‘My Account’ on the OptinMonster dashboard, you’ll need to open the Branding tab.

Here, you can add a name, logo, icon, and copyright text. And you can customize the color of the background, text, and buttons to match your own brand.

Once you enable custom branding, the dashboard will change to match your preferences.

art pop custom branding
Next, you can invite a client or team member to collaborate on campaigns. You’ll find this option on the Publish page of any campaign you create.

Invite a team member in OptinMonster
Or you can access the My Account » Sub-Accounts page to invite new users.

OptinMonster lets you assign different levels of permission for your clients or team members.

You can make them a viewer, author, manager, or admin and also assign which sites or folders they have access to.

To create client-specific folders, you can do so from the dashboard. You can first create the folder from the taskbar on the left, and then add any campaign you create to the specific folder, like so:

Add folder in OptinMonster
In this way, you can grant access only to the client’s campaign, folder, or site and not your entire account.

OptinMonster makes it easy to organize and manage your clients, and lets them see only what you want them to see.

That’s what makes it one of the best white label lead optimization tools on the market.

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Complete white label platform and custom branding for dashboard and individual campaigns
Allow clients to access dashboard to collaborate on projects
Set permission levels for users
Manage multiple clients with dedicated folders
Analytics to create reports for clients
Integrates with all popular email service providers like Constant Contact and Sendinblue
OptinMonster ships with 50+ stunning template designs and a drag and drop builder to set up high-converting lead generation campaigns in minutes.

And it has powerful targeting features and campaign triggers to maximize conversions.

This allows you to reach more of your sales/marketing goals like having people give their email address, go to webinar landing pages, see popular products for direct sales, and much more.


OptinMonster’s white label email marketing solutions are available with the Pro plan that costs $29 per month.

  1. MonsterInsights
    monsterinsights white label email marketing tool for gathering data

MonsterInsights is the best analytics plugin for email marketers.

It has specific features to help white label email marketers track the performance of their lead generation and subscription forms.

MonsterInsights Dashboard
MonsterInsights also shows you top-performing posts, pages, and products that you can use to convert into emails.

Plus, you can set up custom dimensions that you want to track.

You can easily enable and disable MonsterInsights on your client sites and also manage which sites the MonsterInsights license is active on.

You can connect MonsterInsights with your client’s Google Analytics account and view statistics directly from your WordPress dashboard. So you won’t need to log into their Google Analytics profile each time to get the stats you need.

Added to that, you can generate beautiful reports with valuable insights to show clients. These reports can be exported as PDFs. And MonsterInsights also provides weekly email summaries that you can automatically send to clients.

MonsterInsights lets you rebrand all of these reports and summaries.

You’ll find these options under the Advanced tab in the MonsterInsights dashboard.

MonsterInsights advanced options
Here, you can add the client’s email to whom you want to send the reports. And then use your own custom logo for both the PDF reports and email summaries.

With MonsterInsights, you can also set up permission roles for different users if you want to grant them access to the MonsterInsights dashboard.

MonsterInsights permissions for users
It lets you allow clients to view reports and save settings.

With MonsterInsights, you’ll have all the data you need to make your email marketing efforts successful.


Easy to setup and connection to client websites
Real-time data to improve your marketing strategy
Find top performing and converting products to create email marketing campaigns
Track performance of signup forms
Customized PDF reports
SEO reports to track organic progress
Weekly email summaries sent automatically with your branding
Control access permissions for clients and team members

You can get started with a lite version of MonsterInsights for free making it an excellent solution for small businesses. Paid plans start at $99 per year.

  1. Constant Contact
    constant-contact white label email marketing tool

Constant Contact is the best and most popular email service provider. It’s widely used to create and send email broadcasts and sequences.

Constant Contact lets you remove their logo from emails including survey invitations and event-related emails.

That makes it one of the best white label email marketing services on the market.

To do this, you’ll need to contact a support representative and request them to remove the Constant Contact logo from your account.

You can also add your logo to the email footer instead of the Constant Contact logo.

For this, you simply need to describe the footer changes you want to make and upload the image you want to use.

You can customize everything about the footer, however, Constant Contact makes it compulsory to have an unsubscribe link, an About our Service Provider link, and a physical mailing address.

If you’re using the Inline or Popup signup forms from Constant Contact, you can remove the logo there as well. You simply need to edit the form settings when you’re creating a campaign and you’ll see an option to disable the logo.

Remove Constant Contact branding
Constant Contact also offers an agency partner program. It’s a reseller program that gives you access to powerful online marketing solutions for your clients.

It lets you set up and manage your client’s email marketing accounts on your own. Or you can even use your referral link to let Constant Contact do it for you.

You’ll receive a one-time cash bonus and share the monthly revenue of all accounts you sign up for.


Add multiple user accounts for ‘Account Manager’ or ‘Campaign Creator’ roles
97% email deliverability track record
Email marketing automation made easy
Smart eCommerce automation tools to process data and predict the best outcome
Send emails bearing custom branding
Control email delivery time, frequency, and promotional offers
Segment based on purchase activity, website visits, activity and gender
Analytics to provide valuable insights into performance and progress
Reliable support team provides help over live chat, phone, email, and forums
Resell email marketing services to your clients

Constant Contact’s pricing plans start at $20 per month. There are additional charges for white label and custom branding solutions.

  1. HubSpot Email Marketing
    HubSpot email marketing for an all-in-one email powerhouse

HubSpot offers a powerful email marketing platform, along with other marketing and sales tools, that seamlessly integrate with HubSpot’s CRM.

With its easy-to-use editor, you can use HubSpot’s software to design emails. It has a drag and drop application that lets you customize every detail, from brand colors to images and CTAs.

While it’s not specifically white labeled, HubSpot is a good fit for agencies looking for a sales and marketing platform to use with clients.

Through the HubSpot Solutions Partner Program, you get white labeled content for lead generation, software and sales training, and more, so you can help your clients reach their goals.

If you refer or resell HubSpot as a solutions provider, you receive a commission of 20% across all product types and addons for the first 12 months the customer is on HubSpot.

You can also remove HubSpot’s branding from your email marketing and other marketing tools such as live chat, chatbots, and forms.


99% email delivery rate
Easy drag and drop email editor with customization options
Integration with HubSpot’s CRM
Detailed performance reports
A/B testing to optimize campaigns
Includes additional marketing tools to increase email signups
Resell email marketing services to your clients
Pricing tiers are designed to help you scale your business as you grow

HubSpot offers its email marketing service as part of its Marketing Hub software. You can get started with the free version to send up to 2,000 emails per month. To remove HubSpot’s branding and access additional features, you’ll need one of the paid plans starting at $45 per month.

  1. AWeber
    AWeber email service provider

AWeber is a powerful email marketing platform.

It lets you design and create custom templates without ever having to write any code. The drag and drop builder lets you customize everything about your email so you can add your own branding, logo, and color schemes.

You can also create custom-branded templates that you can use for all your campaigns instead of customizing every new email.

AWeber dashboard
AWeber offers a co-branded private label option where you can set up your own company name and branding and use their services. You can market it as your own, however, the AWeber logo will show up in your account dashboard.

It’s not intrusive so it shouldn’t pose any issue with clients when you grant access your dashboard.


Automate email broadcasts created from latest blog posts
Set email campaign triggers and create targetted email flows
AI powered email template designer to create branded newsletters in seconds
Drag and drop email builder with access to a free template library
Easy subscriber management and segmentation
Analytics and reports that contain data that matters

There’s a free plan for up to 500 subscribers. The Pro version starts at $16.15 per month.

  1. Mailjet
    mailjet homepage

Mailjet is a unique email marketing solution that makes it easy for marketers and developers to work together.

It also combines template-based marketing and transactional email sending in one online app.

It has one of the best white label solutions among email service providers. Using Mailjet, you can offer a custom-branded email builder, contact database, and template management under your company name.

Plus, you can add ’email sending infrastructure’ to your portfolio as it lets you white label that as well.

Mailjet lets you select what features you’d like to offer your customers so you don’t have to pay for the ones you don’t need.

Some of the features that can be white labeled include Advanced Statistics, Segmentation, Multiple Languages, Templates, and Contact Management.

And when it comes to managing multiple clients, Mailjet has a user-friendly dashboard. You can add and manage master and sub-accounts.

Mailjet dashboard

Robust account management system to manage multiple clients
Share templates with individual or selected clients together
Control and restrict access as needed
Monitor analytics for each client to make informed decisions
Support for onboarding, API integration, and deliverability

Mailjet’s white label email marketing services comes with custom pricing. You’ll have to contact Mailjet support to get started.

  1. ActiveCampaign
    activecampaign homepage

ActiveCampaign is another excellent email marketing platform.

It gives you access to email marketing automation and CRM tools so you can achieve great results that you can proudly show your clients.

ActiveCampaign’s white label solution can add a ton of value to your marketing agency or business. It lets you rebrand their platform with your own logo, custom domain, and cosmetic changes.

It also makes room for HTML and CSS rebranding options.

Added to that, you can rebrand a specific customer account so you can actually make the dashboard suit the client’s brand as well. This personalizes their experience.

And ActiveCampaign lets you remove all instances of their branding with a single click.

ActiveCampaign remove branding

Add custom pre-built templates and automations for clients
Create custom buttons or import your own CSS
Allow clients to sign into your dashboard through your own website
Single click option to remove all ActiveCampaign branding
Behind the scenes support to answer client queries

ActiveCampaign starts at $9 per month. Most of its white label features are in the Enterprise plan that starts at $229 per month.

And there you have it! That’s our list of the best white label email marketing platforms every email marketer should know about.

Verdict: The Best White Label Email Marketing Tools
Even though we’ve narrowed down the best white label email marketing tools, we know it can still be difficult to make a decision.

So here’s our pick of the best tools for email marketers that can be white labeled.

When it comes to email marketing, it’s best to use a combination of value-add tools such as Constant Contact along with OptinMonster and MonsterInsights.

You can white label and integrate all 3 tools so they work in tandem with each other. This way, you’ll have everything you need to make your email marketing business a success!

what is white label email marketing

In a hyper competitive market, it’s worth investigating solutions that extends your existing services and can turn you a profit.

Will a white label email marketing platform hit the sweet-spot? Here are some pros and cons to help you answer that question.

What is White Label Email Marketing?whitelable-esp
First, a definition: “White label email marketing” means you rebrand an existing email software platform with your business’s name, logo, color-scheme, etc. — and resell it to your clients and customers, sometimes for a substantial markup. Does it make sense for your business to offer a white label email marketing service for your clients?

Adding value for your clients
In the early days of in-flight Internet, Google sponsored all-plane access for several airlines that offered WiFi in the sky. That meant these airlines didn’t need to charge passengers $5 or $10 to get connected; they could offer the service “free”, while Google wrote a check to pay for everyone — to the tune of millions of dollars per month.
Why would Google do it?

As a marketer, you know the answer: The more places and ways Google could connect with its users, and the more value-added solutions it could offer them, the more indispensable its brand would be. Even at 30,000 feet, people would associate the Internet with Google.

The same goes for your relationship with your email marketing clients. The key is to add value for them, in every way you can, to make your business indispensable.

Of course, as a business without Google’s bank account, you need to weigh the value of any solution you might offer your clients against its costs (in money, time, resources and focus) — and determine whether it’s truly a value add, both for them and for you.

Is White Label Email Marketing the Way to Go?
In a competitive space like with email marketing and marketing automation, it’s worth investigating any solution you can profitably offer — especially if it extends or complements your existing services and can deepen your customer relationships. Is a white labele email marketing platform such a solution? Here are some pros and cons to help you answer that question for your business, starting with the potential problems.

The Potential Problems of a White Label Email Marketing Platform
Your customers will attribute any weaknesses in the software to you
Whether it is a white label marketing automation platform or email marketing, your clients view it as your solution. That’s the whole point. But it can cut both ways — and reselling a poorly designed email marketing platform, can harm your reputation and your client relationships.

Your customers will expect updates, enhancements and new features as their email marking matures. So you need to make sure you choose a vendor that is committed to maintaining and further develop the email software to meet the needs of your customers.

That’s why you should thoroughly investigate the many email marketing solutions out there, and select only the best one. After all, you’re literally putting your name on it.

You might not want to risk any support issues
This is closely related to the first pitfall — choosing the wrong platform to white label. In addition to undermining your credibility as a trusted software supplier, putting your name and reputation behind substandard email marketing software can also result in inbound customer support questions and complaints, which will undermine your bottom line.

Your customers are going to look to you for support and expertise in the solution so you need to be prepared to provide a quality experience. Choosing a stable, easy to use platform with many self-service options will go a long way to making your support life easier.

Another reason to choose carefully!

The Benefits of White Labeling Your Email Marketing
It offers you incremental revenue
Say you’re an (email) marketing agency, helping a client create an email campaign. You’ll earn your creative fees, but what happens when it’s time to implement? You’ll likely send your client — and their money — to a third-party platform. Worse, maybe your agency runs several managed campaigns, using different email vendors, and you have to spend time mastering all of them — while collecting none of that revenue.

Why not offer clients your own platform to execute their campaigns? The process would be seamless and beneficial for your clients — working with you from email creation through sending and tracking. And for your agency, it would mean keeping those implementation dollars in-house… for a nice bump in revenue.

You will have visibility into your customer’s accounts, be able to monitor their usage, campaign schedules, and reports. This provides additional opportunities for services and revenue.

It can make your customers more dependent on you
For the same reason most people will continue using Google even if a better search engine comes along — it’s what we’re all used to — your clients are much more likely to continue doing business with you when they grow comfortable with (even dependent on) your business’s email marketing software for their campaigns.

If you integrate email marketing into your offering you can present a highly targeted solution to your customers. This user experience will be hard to replace.

And don’t forget, by owning the application your clients use to execute their marketing campaigns, you also maintain control over one of their most valuable assets: their marketing analytics. This is yet another subtle, but powerful, factor in keeping them as your clients for the long-term.

It further solidifies your business as the expert
Email marketing is not dead, a Nielsen research forund that 28 percent of online shoppers subscribe to store or product emails to stay informed. So it’s a good bet that most businesses, including many of your current and future clients, will be looking for help with email marketing.

With your own white label email marketing platform, you’ll quickly be seen as the expert on that system and earn your clients’ trust in executing campaigns. They will come to you — not a third-party vendor — when it’s time to launch a new email-marketing campaign.


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