Email Marketing Software With Landing Pages

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6 Tips for Perfect Landing Pages for Email Campaigns

Email Marketing Software With Landing Pages

Email marketing consistently delivers a better ROI than any other marketing channel. Plus, it’s brilliant for community building and engaging with your customers on what feels like a one-on-one level. But if you don’t have the right infrastructure in place to handle your email marketing, you’re not going to be able to reach your subscribers and customers in the way you need to encourage engagement, build those important relationships, generate more leads, and increase sales. That’s why we’ve put together this list of the top email marketing platforms on the market right now. Each of the email marketing platforms on this list offers a unique set of features to explore so you can find the perfect email marketing platform to get the results you need.

Before we dive into our list, we’re going to take a little time to answer some questions you may have about email marketing, why it matters, what an email marketing platform actually is, and the features you should look for.

Compare Email Marketing Software
Best for

EmailOctopus is an email marketing software solution for anyone who’s ever wanted simplicity and performance.
Small to large businesses.
Auto-Responders, Campaign Analytics, Drip Campaigns, Dynamic Content
$24.00 /month (free starter package)

Convertkit gives you the fluidity and flexibility desired in email campaign creation and execution.
Creators, bloggers and podcasters.
Landing Pages/Web Forms, Marketing Automation, Mobile Optimized Emails, AB Testing
$29.00 /month (free trial)

Sendinblue is the quintessential business marketing platform. It’s more than email and SMS marketing.
Companies of all sizes.
Content Management, Customizable CTAs, Analytics/ROI Tracking, Campaign Analytics, Drip Campaigns
$25.00/month (free trial)

Easy-to-use omnichannel platform: email, sms, push notifications and automation
Small and medium ecommerce businesses that want to generate sales on autopilot
Email marketing, marketing automation, SMS, push notifications, pop ups & forms
Free – reach up to 250 contacts & 500 emails/mo; Paid plans start at $16/mo

EngageBay Inc
EngageBay offers software for businesses that want all the benefits of a suite of tools without worrying how they integrate with each other.
Small to medium size businesses.
AB Testing, Audience Targeting, Account Management, Automated Scheduling, Activity Tracking
$10.79/month (free starter package)

Visit our in-depth comparisons and reviews for all solutions on offer in this category

Read Reviews
Email Marketing Software Overview:
Top 23 Email Marketing Software & Platforms
To create and execute your email marketing strategy successfully, you’ll need to find the best email marketing software platform for your business. Here’s a look at the best 23 email marketing software platforms and what makes each a good pick.

  1. Sendinblue
    Sendinblue is an all-in-one platform covering many business communications types, including Email, SMS, Facebook, Chat, CRM, and more. The company’s mission is to help businesses meet their customers. They help you to focus on the important tasks and put the rest on autopilot with automation. You can create professional-looking emails in no time, using its email builder, but the magic is in the platform’s combination of features. With chat, SMS marketing, Inbox, CRM and automations, you’ll find it easy to piece together smarter and more compelling email campaigns. Facebook Ads functionality is built-in, making it possible to retarget contacts and attract new leads.

Key Features:

A shared inbox so you never lose track of your customer email history.
60+ responsive email templates.
Built-in CRM.
Built-in SMS and Chat.
Contact Segmentation – make your emails more relevant by targeting smaller groups of contacts with a tailored message.
Facebook Ads for lead generation.

Sendinblue is free for up to 300 emails per day to unlimited contacts. Pricing starts at $25/month for up to 10,000 emails.

  1. EmailOctopus
    EmailOctopus is a popular email marketing software platform that has a mission to provide email marketing that’s simpler, more intuitive, and better value than the competition. It offers templates you can customize in a drag and drop editor, or you can begin your emails from scratch. The app also includes a landing page builder with everything you need to generate leads and grow your email list. Integrations are a drawcard for agile brands. Many of your existing tools, including Shopify, Gravity Forms, and WordPress easily pair with EmailOctopus and make it an attractive tool, especially for brands with ambitious goals.

Key Features:

Import existing subscribers and keep growing with customizable forms for your website, or create stunning landing pages to capture more subscribers.
Start with a pre-designed template and customize it or build your own designs from scratch.
Leverage email automation to deliver campaigns.
Use insights and data to segment your subscribers into target audiences.

EmailOctopus offers a free plan for up to 2,500 subscribers and 10,000 emails per month. Paid plans start at $20 per month.

  1. EngageBay
    Apart from a standalone Service Bay product (covering activities such as live chat, helpdesk reports, tickets, and more), EngageBay offers three products:

Marketing Bay
CRM & Sales Bay
All-in-One Suite
Email marketing is included in both the Marketing Bay and the All-in-One Suite, although CRM email integration is part of the CRM & Sales Bay. Their email marketing system includes rich text formatting, a landing page builder, email marketing templates, free email automation, and more.

Key Features of the Marketing Bay (most also Included in the All-in-One Suite):

Marketing automation
Email marketing
Email sequences
Landing pages
Web forms
SMS marketing
Inbound marketing
Site messaging
Push notifications
Contact segmentation
Email templates
Bulk SMS marketing

EngageBay is free for up to 500 contacts and 1,000 branded emails. Pricing for their All-in-One Suite (including both Marketing and CRM & Sales Bay options) starts at $8.99 per month when paid biennially.

  1. Convertkit
    ConverKit is a great fit for both eCommerce businesses and creators. Its clean interface makes for an enjoyable experience, and it’s feature rich. It includes features like opt-in forms, landing pages, email workflows, tagging systems, data management and list segmentation, personalization, automation, and a lot more. ConvertKit also comes with helpful integrations with other platforms creators and creators are accustomed to like Woocommerce, PayPal, Stripe, and WordPress.

Key Features:

Automate your sales funnel to send content to subscribers automatically, getting them prepped to make a purchase.
Sell digital products with a tool built for creators.
Change a URL after the email is already sent with Creator Pro.
Create personalized email marketing campaigns.
Building professional landing pages and sign-up forms.

ConvertKit offers a free plan for up to 1,000 subscribers. Paid plans start at $29/month.

Related Content:
11 of the Best Email Marketing Templates for 2022
15 Email Marketing Campaign Examples to Inspire Your Next Campaign
Top 40 Free Email Marketing Tools for 2022

  1. GetResponse
    GetResponse is one of our favorite email marketing platforms and it’s widely used by marketers across industries. It includes email automation, email templates, segmentation, and personalization. There’s also a neat Auto Funnel feature that provides a ready-made marketing funnel for email marketing campaigns. Altogether, GetResponse packs a set of powerful features geared toward brand growth. From A/B testing to a comprehensive analytics tool that tracks email campaign performance.

Key Features:

Autoresponders to send welcome emails, followups, educational series, and nurture leads automatically.
One-click integration to run powerful retargeting campaigns using Facebook Pixel.
Website visitor tracking lets you send relevant communication based on page visits.
Build landing pages for lead and sales generation.
Create paid ads for Facebook, Instagram, and Google.

GetResponse offers a 30-day free trial. Pricing starts at $15/month.

  1. Omnisend
    Omnisend is an all-in-one email marketing automation platform that also caters to eCommerce brands. It enables you to expand on your newsletters and boost sales with automated emails, segmentation, and the added potential of SMS. It includes pre-built automations for cart abandonment, welcome series, transactional emails to help deliver streamlined buyer engagements.

Key Features:

A library of templates makes it easy to create professional, stunning emails without coding that you can easily customize to fit your brand, add products, include dynamic discount codes, and save for your next campaign.
An Automations Library with pre-built workflows for every step of your customer journey.
Segmented targeting that can be used both for campaigns and automations across all the channels Omnisend caters for.
Pop-ups and forms aid lead generations.
Reports and analytics track sales and identify winning campaigns.

Omnisend is free for up to 15,000 emails per month / 2,000 per day. Pricing starts at $16 per month when paid annually. There are additional costs for SMS, although higher plans offer SMS credits.

  1. AWeber
    AWeber is a great email marketing platform for teams, small businesses, and entrepreneurs. It includes a drag-and-drop email editor, templates, automation and workflows, A/B testing, segmentation, autoresponders, and tons of integrations. Like others on our list, AWeber offers a landing page builder. It’s clean and drag-and-drop-based, making it easy to use for anyone who needs to quickly build and deploy a landing page along with an email campaign.

Key Features:

AI-powered email template designer so you can create stunning branded emails quickly.
Automate email content creation by broadcasting the latest posts from your blogs.
Direct campaigns to the right people using tagging and dynamic content.
Drag and drop landing page builder.

AWeber is free for up to 500 subscribers. Pricing starts at $16.15/month.

  1. ActiveCampaign
    ActiveCampaign is an affordable email marketing platform, making it great for small marketing teams and creators. It includes all the features you’d expect like automation, segmentation, triggered emails, email funnels, autoresponders, A/B testing, and scheduling. It also includes more advanced features like conditional content, geotracking, managed deliverability, and multi-user editing. Geotracking shows you where your subscribers are from, and you also get managed deliverability, and multi-user editing (update multiple fields in an email with subscriber information).

Key Features:

Segmentation and dynamic content make it easy to customize your message and send targeted emails to the right contact.
Personalize your emails based on any contact information you have.
A/B testing to find the best-converting emails.
Use simple split testing to make your emails get more opens, clicks, and buys.
Built-in landing page builder.

Pricing starts at $9/month.

  1. Drip
    Drip is one of the more advanced email marketing platforms on our list and is the perfect option for eCommerce businesses because of its seamless integration with eCommerce platforms like Shopify, WooCommerce, and Magento. You can use eCommerce CRM data to create personalized marketing, segmenting your email list based on any number of criteria like clicks, purchase history, email opens, and more.

Drip also integrates SMS marketing, elevating it into a sphere few email marketing platforms play. SMSs can be sent for a range of engagements, from abandoned cart reminders to promotional deals.

Key Features:

Ecommerce CRM lets you learn more about your customers so you can create targeted and personalized email marketing campaigns.
Communicate with your customers no matter where they are, from email to SMS to social and beyond.
Connect your eCommerce store to Drip to collect revenue-attribution data so you can make better marketing decisions.
SMS automation to drive engagement with buyers.
Segmentation and reporting on email campaigns.

Drip offers a free trial. Pricing starts at $19/month.

  1. MailerLite
    MailerLite is a strong competitor in the creators and small-medium business bracket. It includes the basics you need for successful email marketing like surveys, automation, popups, and landing pages. MailerLite also integrates with dozens of eCommerce platforms and marketing tools you’re probably already using.

At a glance, it appears to be one of the more understated platforms, and this is largely due to it’s clean design. But that’s also what makes it powerful. Everything about the platform is geared towards growth, from eCommerce campaign functionality to automation, segmentation, promotional pop-ups, and the ability to create landing pages.

Key Features:

A website builder and landing page builder for quick web asset builds.
Pop-ups and embedded forms help you bring in more leads.
Personalize your campaigns using advanced targeting features.
Test, experiment, and streamline your emails to improve your email marketing benchmarks.

MailerLite is free for up to 1,000 subscribers and 12,000 emails per month. Pricing starts at $10/month.

  1. Keap
    Keap is technically a customer relationship management service, but it has robust email marketing, automation, and sales tools, earning it a spot on our list of the best email marketing platforms. Keap includes automation and workflows, templates for emails, quotes, invoices, and proposals, and it integrates with your other favorite business tools and apps. The true power of this platform is it’s automation and CRM. These help you turn current customers into repeat customers, and they are easy to navigate. Keap also integrates with your other favorite business tools and apps, making it a smart move for small eCommerce brands with a growing MarTech stack.

Key Features:

Advanced marketing and sales automation, customizable campaigns, and app integration to power growth.
Automatically capture new leads, assign tasks, and trigger personalized messages.
Manage your contacts and leads in Keap and sync your Outlook and Gmail.
Revenue reports and analytics help drive smarter brand decisions.

Keap offers a free trial. Pricing starts at $79/month.

  1. Constant Contact
    Constant Contact
    Constant Contact helps you create email marketing campaigns like a pro. It includes a smart email editor that makes it easy to customize and design great-looking emails that stand out on every device. IOther features that make it a catch for smaller brands and non-profits include automation, social marketing for lead generation, and the ability to build websites and landing pages. Constant Contact also has specialized email marketing for eCommerce tools to help your online store grow. You can upload contact lists from Excel, Outlook, Salesforce—or wherever you store your contacts.

Key Features:

A smart email editor to design professional and aesthetically pleasing emails.
Email marketing automation, including a welcome email for new subscribers, triggered email series, contact segmentation, resend emails to non-openers, and powerful list-building tools.
Smart eCommerce tools-and results, including segmented and automated emails.
Website and landing page builder.
Social marketing for posting ads, scheduling content and tracking performance.

Constant Contact offers a one-month free trial. Pricing starts at $20/month.

  1. Mailchimp
    Mailchimp is one of the most established email marketing platforms out there. It’s particularly well-suited for beginners and startups and offers tools like email automation, data segmentation, templates, personalization, A/B testing, lead capture forms, and integration with CRMs.

While it started as a purely email-focused solution, the platform offers much more today. You can build a free website, buy a domain, create paid ads and landing pages, publish social media posts, and send printed postcards to any destination in the world.

Key Features:

Get predictive insights about your contacts so you can personalize your marketing.
Personalize individual content blocks within your emails with dynamic content.
Design personalized customer journeys using conditional logic and branching points.
A/B testing to identify high-converting messages.
Website and landing page builder.

Mailchimp offers a free plan for up to 2,000 contacts and one audience. Paid plans start at $9.99/month.

  1. SendX
    SendX is affordable, intuitive email marketing software that you can use to design, schedule, and track email campaigns, driving sales from your emails. You can upload an opted-in email list, send broadcast email campaigns, and create reports to measure clicks, opens, measure conversions, and more. You can automate your email marketing with a powerful rules-based interface based on user activity, audience segmentation, and more.

Key Features:

Design, schedule, and track email campaigns, automating with a powerful rules-based interface when relevant.
Build your email list using high converting email pop-ups forms, inline forms, and landing pages to own your audience.
Create landing pages for lead generation.
Design emails without HTML. SendX drag and drop editor is meant for marketers to design professional-looking emails with ease.
Click heatmap for email campaigns shows where subscribers are based.

SendX offers a 14-day free trial. Pricing starts at $7.49 per month when paid annually.

  1. SendPulse
    SendPulse is a multi-channel email and messenger marketing platform built for sending emails, SMS, and creating chatbots for Facebook and Telegram. It may seem like a mouthful, but together, these features can help brands drive strong and more engaging brand experiences for buyers.

SendPulse lets send different types of messages separately or combine them with Automation 360. It includes a suite of email marketing tools, helping you to collect users’ contact information, create responsive templates, and set up automated flows.

Key Features:

A drag and drop editor to create responsive emails without any HTML knowledge, including 130+ templates.
Trigger emails to nurture leads in every stage of your sales funnel, and convert them into paying customers.
A form builder to create a pop-up, embedded, or floating subscription form on your website to collect email addresses and other information from your visitors.
SMS and web push notifications for lead generation.
Built-in landing page creator.
Built-in CRM.

SendPulse is free for up to 15,000 emails to 500 subscribers. Pricing starts at $5.28 per month when paid annually. There are additional costs for extra marketing channels.

  1. Freshworks CRM (formerly Freshmarketer)
    Freshworks CRM (formerly Freshmarketer)
    Freshworks CRM is a full-featured marketing automation solution for your business that includes email marketing. It has tools for you to engage and convert your audience from subscribers into paying customers with email campaigns, so you can provide relevant information at the right time and deliver integrated campaigns that improve conversions.

Admitingly, this is a CRM first, but that’s what makes it a powerful platform. Its CRM functionality helps brands gather in-depth customer insights, making marketing campaigns all the more stronger. Automation also powers lead generation and nurturing, and can send invoices or help generate recurring revenue via email reminders to subscribers.

Key Email Features:

Build emails from scratch effortlessly with an easy-to-use drag-and-drop editor, or choose from a vast collection of templates to create design-rich emails that complement your messaging.
Send emails that speak to your audience with personalization and can bring in more conversions.
Gain detailed campaign performance with analytics.
Automate welcome emails, invoices, reminders, and more.
Segment customers.
Build journeys to automate emoail communication and leverage personalization throughout a customer’s lifecycle.

Freshworks CRM offers a 21-day free trial. Pricing starts at $29/month for the Marketing Cloud when paid annually

  1. Bitrix24
    Bitrix24 aims to replace many services and apps with a single ecosystem for your business to work in. Its tools cover communications, tasks & projects, CRM, contact center, and website. Bitrix24’s email platform comes with webforms, SMS and instant messaging marketing, and Facebook, Instagram and Google paid advertising functionality.

Yes, this makes Bitrix24 sound like a large and clunky tool, but it’s far from it. Brix24 has a relatively easy-to-navigate interface, and with features like a built-in CRM, creating powerful email marketing campaigns is a goal well within reach.

Key Email Features:

Many channels, one contact center: social networks, mobile messengers, email, telephony, website live chat, website forms.
Contact center reports (activity by channel, activity by day/time, average response time, client satisfaction, supervisor ratings, custom reports).
Marketing and sales, including email marketing.
Google Ads remarketing capabilities.

Bitrix24 offers a free starter business tool set that includes a basic set of Contact Center tools. Plans start at $13.52/mo.

  1. is a single workspace providing you with easy-to-use yet very robust tools for marketing, sales, management, and support teams. Marketing can use it to upgrade your brand’s communication across channels, planning various paths for multiple customer segments and let automation take over the job. offers personalized and tailored emails, sending the right email to the right receiver at the right moment.

Key Email Features:

Utilize defined snippet tags to make your message more specific to the person.
Plan your agenda and set up future promos.
Personalize email art.
Track open rates, click-through rates, and unsubscribes; see all your campaigns’ analytical results instantly.
Use unified subsciber data for smarter campaigns.
Pricing: offers a Free plan with a basic set of features. Email marketing is only included in the Business and Premium plans that start at $49/mo.

  1. Direct Mail for Mac
    Direct Mail for Mac
    Direct Mail for Mac enables you to create and send great-looking email newsletters. You can use it to compose, grow, track, send, collaborate, and automate your emails. Whether your emails are newsletters, announcements, or promotions, Direct Mail is confident you will find the perfect template, and you can customize up to 18 fields. It includes a built-in image editor, a Design Test feature to see pixel-perfect screenshots of your message rendered in over 50+ email clients and live previews that update as you type

Key Features:

Grow your mailing list by adding a subscribe form to your website that automatically syncs with Direct Mail and integrates with your company’s Facebook Page. Alternatively, swiftly import all of your contacts from other apps.
Send emails to large lists in a matter of seconds without having to worry about bounces and deliverability issues.
Autoresponders that are highly customizable and easy to use. Let your subscribers know they’re important to you by sending them a celebratory wish, or a special promotion, every year on their birthday.
See reports on campaign performance.
Collaborate with colleagues to build email campaigns.

Direct Mail for Mac is free for up to 150 emails/mo. Plans start at $15/mo.

  1. Emercury
    Emercury is is a strong contender in the small-to-medium bracket. It’s packed with a host of features that push it north of the spectrum. It offers an easy-to-use HTML editor and a drag and drop template editor to personalized messages, forms and an autoresponder. Automation is available in the form of Emercury’s Journey Builder, a tool that helps you nurture leads using triggers. Emercury enables you to sync your data with over 2,000 sales and marketing tools, teamwork apps, forms, customer support platforms, social media, and more.

Key Features:

Create responsive emails with a real-time drag-&-drop template editor. Start from scratch or use one of their templates.
An easy-to-use form-builder for your website that gives you what you need to design a form with customizable fields and then show the form at the right time.
Managing contacts with ease: segmented lists, bulk unsubscribe capabilities, suppression lists, tagging subscribers, a robust search function, and a never-email list.
Create automated lead nurture campaigns.
A/B testing to find the best email messaging.

Choose between subscriber-based pricing and CPM pricing. Prices start at $67/mo, with a 15% discount for non-profits and a 10% discount for annual plans.

  1. HubSpot
    With HubSpot, you don’t need any design skills to create personalized, professional-looking emails. One of its most attractive features is that as it’s also powered by HubSpot’s CRM, you have access to accurate customer data that you can use to customize your emails. To customize your emails further, you can also turn to its marketplace where you’ll find templates that are proven to convert. You can then use its drag-and drop editor to change the layout and elements like calls to action.

Key Features:

A/B testing to create the best email messaging.
Built on the HubSpot CRM platform.
A drag-and-drop template editor.

Pricing starts at $50 per month (when billed monthly) and includes 1,000 marketing contacts. If you need extra marketing contacts, it’s sold in increments of 1,000 from $50 per month.

  1. Moosend
    Moosend is a great solution for smaller businesses as it has a generous Free plan. Even if you don’t want to sign up for its Free plan, you’ll find that it’s one of the most affordable options.

It’s also one of the better choices if you want to implement personalization. With it, you can segment your email lists based on different customer behaviours. This way, your emails will be very relevant to your subscribers which will help you to stand out.

It can also be useful if you want to grow your email list as it offers custom sign-up forms. Once you have a substantial list, you can take advantage of its email marketing automation features and create workflows so that your emails are sent at the optimal time.

Key Email Features:

A/B testing to measure engagement.
Data analytics to track unsubscribes, opens, clicks, social shares, etc.
More than 40 free responsive templates.
Straightforward to customize templates.

Moosend offers a Free plan that includes sign-up and subscription forms as well as reporting and analytics. For more features like transactional emails, you need to sign up for its Pro plan that starts at $10 per month when billed monthly.

  1. Campaign Monitor
    Campaign Monitor
    Two things that stand out about Campaign Monitor are its beautiful email templates and customer service. With its email builder, you can customize elements like color schemes and fonts to ensure brand consistency. You can also get access to millions of free photos via Unsplash to let your emails stand out even further.

It’s also a great choice if segmentation is key to your email marketing strategy. You use the customer data that you’ve already collected to create hyper-targeted segments and personalized emails.

Key Features:

Link Review tool that will automatically search your email for hyperlinks that might be broken or outdated.
A visual journey designer to create more timely emails.
A full analytics suite and actionable insights.
Seamless integration with hundreds of third-party apps.
Sign-up forms.

Pricing starts at $9 per month. If you need more than its core features and the ability to send unlimited emails, you need to sign up for its Unlimited plan that starts at $29 per month.

Why Does Email Marketing Matter?
As we’ve already mentioned, email marketing has one of the best ROI of any marketing channel. Despite the fact that email marketing has been around for decades, it still earns an ROI of 4200%—for every $1 you spend on email marketing, you have the potential to earn back $42 in return. Some reports even put email marketing ROI closer to 54%! When you consider that about 4 billion people around the world use email (Statista), this isn’t a surprise. With such a large audience spread across different demographics, it would be shocking if email marketing didn’t have a great ROI. ROI aside, email marketing helps you reach more customers and subscribers, increase your sales, and improve brand recognition.

No matter your industry, email marketing will help you get your marketing message out to the right people and gives you a way to stay connected with your target audience after they’ve left your website. Here are a few more reasons why your brand should be using email marketing:

Loyalty. Email gives you the chance to get website visitors back to your site again and again. And people who come back to your website are more likely to become customers than those visiting your site for the first time.
Returning visitors. About 97% of the people who visit and leave your website will never come back. That’s a sobering statistic for most online businesses. However, by building an email list, you can encourage repeat visitors (and increase our first bullet point, loyalty).
Increased revenue. Email marketing gets excellent conversion rates. Barilliance reports that the average conversion rates for email marketing in 2020 were 15.11%. Plus, purchases resulting from email marketing campaigns tend to be larger.
What’s an Email Marketing Platform?
Now that you’re convinced email marketing is worth it, you’re probably wondering what an email marketing platform actually is and why using one matters. An email marketing platform is a software that lets you create and manage your email marketing campaigns. Simple enough, right?

Email marketing platforms are typically SaaS (Software as a Service) tools that are cloud-based. A high-quality email marketing platform makes it easy for you to send out any email communication, from email newsletters to promotional emails to abandoned cart recovery emails.

What Should Email Marketing Platforms Do?
Your email marketing platform should ultimately make your life easier, helping you automate your emails and marketing campaigns and making it easy to create beautiful and engaging emails to send to your customers and subscribers. We recommend looking for these six features when choosing the best email marketing platform for your brand:

User Interface
Email marketing platforms are supposed to make the life of an email marketer easier. Look for an email marketing platform that has an easy-to-use interface with a low learning curve to ensure that you’re able to utilize all the features you need quickly and easily. A drag-and-drop email editor is a wonderful feature to have. And, if you have email designers, you’ll want to choose a platform that allows for HTML email templates. If you don’t have people to design your emails, make sure that the email marketing platform you choose has a collection of templates you can customize to create emails that showcase your brand.

Email segmentation dramatically increases the ROI of your email campaigns. You can create targeted marketing campaigns and promotional emails for the specific audiences that will be most interested in them based on demographics, location, behavior, and more. Some email marketing platforms even operate on AI and machine learning so the software can evaluate user behavior in real-time and fine-tune your email campaigns on the fly.

Segmentation is important if you want to personalize your email marketing campaigns. And you definitely want to personalize your email marketing campaigns. Find an email marketing platform that includes merge tags to make it easy to personalize your email subject lines as well as the email copy. There are even some email marketing platforms that use dynamic content so you can create and send a single email that automatically includes certain content depending on the segment the email is being sent to.

Email marketing has a lot of moving parts, many of which are manual, repetitive tasks. Fortunately, many of the best email marketing platforms include automation features that can help you save tons of time. Email automation includes things like email scheduling, delivery receipts, engagement tracking, text analytics, role-based account access for your marketing team, and even intelligent segmentation/re-segmentation based on response to your email marketing campaigns.

One of the most important steps to take to ensure that your email marketing campaigns are getting the best ROI is testing. Many of the top email marketing platforms include A/B and split testing functionality that lets you test different elements of your marketing emails against one another to ensure that you have the best possible combination of subject lines, copy, calls to action, email design, and format.

Reports and Analytics
There are several email marketing benchmarks you’ll want to track to ensure that your email marketing is meeting your goals. However, tracking this information manually can be a full-time job. Choose an email marketing platform that includes reporting and analytics so you can track open rates, click-through rates, bounce rates, and more.

Extras Features Available Today
Basic functionality aside, there’s a new wave of features that are becoming increasingly available. When added to email marketing software, these features transform platforms from email marketing platforms and into enhanced marketing communications solutions. There’s also a good chance that you’ve seen them promoted before. These features are:

SMS Marketing
SMS services woven into email marketing allow brands to engage buyers at different points in the buyer’s journey. As a permission-based promotional tool, SMS marketing is also highly effective. SMS open rates can be as high as 98%, are shorter and easier to reply to, and 75% of consumers are comfortable with the idea of receiving SMSs.

When SMS paired with a strong email marketing campaign, brands can create a well-orchestrated and layered communications strategy.

Website and Landing Page Builders
Website and landing pages are a quintessential component of online marketing. They’re necessary for promoting products, services, and building email lists. And while there are third-party tools that can integrate with email marketing platforms via plugins and scripts, using one tool that does email and can build and host landing pages is better. Today, most email marketing platforms offer landing page builders that are easy to use and altogether cheaper than spending money on a third-party tool.

Built-in CRM
CRMs have always been more of a sales tool but that’s changing. As the lines between sales and marketing blur, brands have started paying attention to all the data CRMs can collect. Using enriched profiles, marketers can deliver personalized emails and content, something consumers want more of.

Website Personalization
Website personalization allows marketers to deliver unique buyer experiences. And this is critical today. As much as 88% of marketers have seen improvements in customer experience from personalization, while 72% of consumers will only engage with personalized messaging.

Website personalization allows brands to deliver buyer-specific content in the moment. From the right blog post to help buyers along their journey, to a discount coupon for those ready to make a purchase, you can present buyers with targeted marketing engagements that increase conversions.

Digital Advertising
Paid ad creation tools streamline marketing tasks. Like built-in CRM landing page and website builders, paid ad creation tools make it easier to track and measure conversions in one platform. Today, email marketing platforms allow you to create ads for social media and search engine platforms.

Chat and ChatBot Functionality
Chat isn’t a new technology but it’s transforming the way brands engage buyers. As the idea of conversational marketing grows, integrating chat into an email marketing platform doesn’t seem farfetched. With chat, brands open a door to interested buyers, and with smart email automation, those buyers can be guided along a path to a sale much quicker.

Which Platform Should You Choose?
There’s much to consider when picking a platform. To help, we’ve identified a list of 14 categories. They cover small, medium and enterprise recommendations. We also dive into which platforms are best suited for eCommerce brands, which are easiest to use, deliverability numbers, and more.

  1. Recommended Email Marketing Platforms for Creators and Small Business
    Small businesses often have to balance affordability and functionality more than most. But that doesn’t mean you have to lose out on functionality. To strike a balance between both, here are three platforms we’ve found to be the best for small businesses and soloprenuers.

Each platform allows you to send personalized emails, build landing pages, is easy to use, comes at a great price, and allows you to scale as your brand grows:

ConvertKit – Perfect for driving engagement and sales

Mailchimp – Ideal for small businesses, creators and rolling out paid ads

Aweber – A smart choice for small businesses that want reliability and a clean platform to work in and automation

Here’s a snapshot of key features platforms in this segment offer:

Feature ConvertKit MailChimp Aweber
Email Builder Yes Yes Yes
Landing Page Builder Yes Yes Yes
Campaign Builder Yes Yes Yes
Automation Yes Yes Yes
Autoresponder Yes Yes Yes
Price* $29/mo $9.99/mo $16.15/mo

  1. Medium Business Email Marketing Platforms to Use
    Our research points to medium-sized businesses wanting greater reliability, functionality, and that pricing isn’t a major drawback if these requirements are met.

These platforms make out list of the best for medium businesses along with features that make them good choices:

Drip – A powerful solution for small-medium eCommerce businesses, offering SMS, segementation functionality, and revenue attribution
Keap – Smart automations and CRM functionality allows email personalization based on CRM fields
SendX – Advanced email sequences and a click heatmap
In addition to all features offers by platforms in the small business segment, here’s a snapshot of key features platforms in the medium business segment offer:

Feature Drip Keap SendX
Built-in CRM or integration) Integration Built-in Built-in
Click Heat Map No No Yes
CRM Profile-Based Personalization Yes Yes Yes
Revenue Attribution Yes Yes Yes
Price* $19/mo $79/mo $7.49/mo

  1. Enterprise Email Marketing Platforms Worth Testing
    Larger brands require reliability, especially as they run multiple campaigns. While most platforms offer similar features, those targeted at large businesses are more robust and offer advanced features.

Here are three platforms best suited for large businesses:

SendPulse – Includes multi-channel integrations and automation that allows for better buyer engagement – Built with user engagement as a core function and enables personalization based in unified CRM data
ActiveCampaign – Powerful for segmenting lists and using dynamic content to customize emails

  1. Recommended for eCommerce
    eCommerce email marketing is still email marketing, but brands rely on a collection of connected features. Here’s our list of essential features and the platforms that we recommend for eCommerce brands.

Feature Drip Omnisend MailerLite
Landing Page Builder No Yes Yes
Campaign Builder Yes Yes Yes
Automation Yes Yes Yes
Autoresponder Yes Yes Yes
Segmentation Yes Yes Yes
A/B Split Testing Yes Yes Yes
Revenue Attribution Yes Yes Yes
Price* $19/mo $16/mo $10/mo

  1. Best Overall Integrations
    We live in a world where apps have to talk to each other. These email platforms offer the best overall integration and platform experience:

Email Marketing Platform No. of Native Integrations Type App Integerations
ActiveCampaign 384 Free View
Drip 108 Free View
ConvertKit 107 Free View

  1. Top Retargeting Platforms
    Retargeting isn’t the first thing that comes to mind when considering which platforms to choose, but it’s a powerful feature. Email marketing platforms have begun to offer pixels for major platforms to help brands remarket to subscribers. Here are platforms with the best retargeting options:

GetResponce offers a social media platform ad creation tool. It’s an extension of Facebook and Google’s platforms, allowing you to create ads for both platforms (including Instagram), and provides retargetting options.
Bitrix allows Google, Facebook and Instagram ad creation. These options are integrations using GA Connector. You can leverage Facebook and Instagram Lead Ads, and create Google Search Ads. Remarketing capabilities are available for each ad platform.
Mailchimp provides a tool that mirrors Facebook and Google’s ad creation platform. With it, you can develop ads and pixels for remarketing opportunities.

  1. Best Survey Tools
    Surveys are a quintessential tool for businesses. Put them together with email and you’ve got an almost perfect combo for finding out what your buyers think and want. While few platforms offer built-in survey tools, we’ve found that integrations are your best bet right now. Integrations with more advanced survey apps allow for a wider, bug-free feature set.

Here’s our list of the best email platforms with survey tools:

Survey Functionality Mailchimp MailerLite SendinBlue*
Built-in or Integration Built-in &Integration Built-in SurveySparrow
Polls Yes Yes Yes
Conversational Forms Yes w/Integration Yes Yes
Embedded Surveys Yes Yes Yes

  1. Best Templates and Builder Functionality
    Great UI and UX are critical today. Our top three make the list for overall experience when building emails and working with templates. They each offer a clean and intuitive feel, and you’ll never wonder off or get frustrated trying to get stuff done. Here’s a look at what the best email marketing platforms offer in the line of templates and builder functionality:

Builder Features ConvertKit MailerLite ActiveCampaign
Type of builder Drag-and-Drop Drag-and-Drop Drag-and-Drop
Number of Templates 9 47 125+
Customizable Yes Yes Yes
HTML& CSS Access Yes Yes Yes

  1. Best List Management
    List management best practices often provide a great deal of value. But when in your platform, you need features to help identify who you’re emailing to generate positive results. While not all platforms listed include features like predictive commerce insights and predicted demographics, they make the list for their ease of use and functionality.

It’s also worth noting that while segmentation includes segmentation by demography, features like predicted demographics and predictive commerce insights differ. The former relates to pooled data via a large audience across an email platform’s base. The latter offers predictive insights on future purchase behavior.

List Management Features Mailchimp Omnisend MailerLite
Tags Yes Yes Yes
Segmentation Yes Yes Yes
Behavioral Targeting Yes Yes Yes
Predictive Commerce Insights Yes No No
Predicted Demographics Yes No No

  1. Easiest to Use
    UI and UX make or break products. Email marketing platforms balance a collection of features, and often, the more they offer, the more complex it is to make a platform easy to use. We’ve found the following three platforms to be the easiest to use with a feature that stands out for us. They aren’t just intuitive, they’re also easy to use if you get stuck and need help from an online knowledge base.

Mailchimp: Easy to navigate through all features and gives you access to specific tools on your account home page.
Omnisend: Offers a clean email and campaign builder.
SendPulse: Provides an easy-to-use drag and drop campaign builder.

  1. Value for Money
    Affordability is subjective. Sure, you could opt for the cheapest solution with the most features, but your choice may not do everything you need it to do well. We’ve stacked all platforms and here are three we think offer the best value for money in each segment:

Creators: ConvertKit – Flexible and built with all you need to grow your business
Small business: MailerLite – Feature rich and intuitive. From $10/mo.
Medium Business: Mailchimp – Easy to use and scale with your brand. From $9.99/mo
Large businesses: SendPulse – Powerful feature set and robust platform. From $5.28/mo
eCommerce (small, medium and large businesses): Drip – Best revenue attribution and offers SMS marketing to drive campaign engagement. From $19/mo

Email Marketing Software Cost Estimator
Number of Subscribers
Monthly Subscriber Growth
How frequent do you send newsletters



Key Metrics

New Subscribers

in 12 Months

Total Subscribers

in 12 Months

Emails Sent

in 12 Months

Amazon SES
ActiveCampaign Lite
Campaign Monitor

  1. Best Analytics and Reporting
    The best email marketing campaigns are derived from actionalble data. Today, that data changes fast. Email marketing platforms need to be able to not only gather data but also present it all in a way that’s easy to understand and use. Platforms we’ve found to offer the best analytics and reporting are:

ActiveCampaign: Provides clean and clear results, giving you fast insights on campaign performance
Mailchimp: Offers predictive analytics on commerce customers
MailerLite: Provides all you need to track performance down to email clients your subscribers use

  1. Best Onboarding and Support
    While most platforms are not complex, some require hand-holding to get started. Good onboarding makes you want to learn more and succeed with your choice. These platforms offer the best combination of support we’ve found.

Service ActiveCampaign ConvertKit Keap
Onboarding Yes Yes Yes
Dedicated Account Manager Yes No Yes
On-Demand Training ActiveCampaign University & Study Hall Free Course Library Customer & Resource Webinars, Events
Telephonic Support Yes Yes No
Email Support Yes Yes Yes
Chat Support Yes No Yes
Online Knowledge Base Yes Yes Yes
User Community Yes Yes Yes

  1. Top Picks for CRM and Email Automation
    Email automation is a given today and offered by almost every platform. What makes these stand out is how other key features compliment automation. CRM integration helps with personalization, and segmentation makes for smarter, more targeted marketing, powered by drip email marketing. Add tagging and revenue attribution, and you can pinpoint how much customers spend.

Here are our top picks for automation along with why:

ConvertKit is the perfect tool for creators who need to quickly create campaigns and let automation do the rest
Drip’s revenue attribution and eCommerce-first platform design and integrations with eComm platforms makes it a powerful tool for eCommerce brands.
Keap is powered by Infusionsoft, making it a strong automation platform. You can handle everything from payments to tracking sales via a pipeline.

Feature ConvertKit Drip Keap
CRM Integration Yes Yes Yes
Segmentation Yes Yes Yes
Tagging Yes Yes Yes
Revenue Attribution Yes Yes Yes
Drip Campaigns Yes Yes Yes
How to Choose the Best Email Marketing Software Platform
Picking the right tool can be a little daunting. As you can tell, there’s a lot to consider when shopping for your email platform. A smarter way to pick your next platform is to create a list of what your brand needs and wants to accomplish with email marketing.

To help, we’ve created this easy-to-follow 3-step framework you can use:

Establish Your Goals
Email marketing is part of a larger goal: marketing success. Finding a tool that will help get you there is better done by identifying your goals. Here are the most common goals marketers aim for.

Increase open rates
Improve click rates
Leverage automation
Drive site traffic
Create more personalized customer journeys
Integrate email with CRM for enriched profiles
Nurture leads
Increase leads and sales conversions
In-depth analytics with revenue attribution
While these are influenced by other factors, like creative content and positioning, email marketing software can also influence how well you can deliver creative content. For example, if you need more than just segments of customers, CRM integration is a must-have. If you need to know how much a customer spends with your brand, revenue attribution by customer isa feature you’ll need.

Match Features to Goals
With an idea of what you want to achieve, it’s time to find platforms that offer what you’re looking for. There are hundreds of platforms out there and the only way to develop actionable intelligence is by gathering data. Create a spreadsheet with what you want and add platforms you find to it.

Pick The Right Plan
Email marketing plans include a few common elements. Here’s a look at what to expect when aligning your budget to your tool of choice:

Pricing Options
Typically email platform pricing comes in two options; monthly and annual. Monthly pricing is also typically based on a pay-as-you-go model, meaning no fixed contracts, and you can cancel at any time.

Annual plans require a little more attention. These come with discounted monthly pricing and are paid for upfront. A word of advice: where possible, test your new platform before committing to an annual plan. Demos are great, but we recommend trials that offer all functionality you need. This way, limitations are identified before you’re locked into a year-long commitment.

best landing page builder

Having more landing pages results in getting more leads. So needless to say, landing pages are a necessity if you want your business to grow.

But it can be a challenge, especially for new or small organizations.

When you consider factors like 86% of landing pages are mobile-friendly and personalized call-to-action (CTA) perform 202% better than the average ones, you know that ordinary landing pages won’t cut it.

That’s why you need access to a great landing page builder. Not only do they make it easier to create landing pages from scratch, but they also have useful features that make data collection more efficient.

What Makes a Great Landing Page Builder?
A good landing page builder is one that allows you to create designs with little to no coding required. This makes the tool accessible and practical for inexperienced users.

But a great landing page builder takes care of all your needs. This includes having perks like domain name registration, analytics, A/B testing, and third-party software integration.

You’re looking for a one-stop-shop for all your landing page needs. And it should be so easy to use, that you could do everything yourself — from creating a site from scratch to collecting and managing leads.

This list of the best landing page builder software tools all offers features and perks that would get you in front of potential customers.

What Are the Best Landing Page Builders?
In this section, we’ll not only tell you which landing page builders you should consider, but we’ll share why we think they deserve your attention. Here we go.

  1. Leadpages
    The best option for budget-conscious entrepreneurs.
    leadpages landing page
    The drag-and-drop interface makes it easy to design a site
    Multimedia embedding means you can add videos and images by pasting an embed code
    Leadpages has terrific analytics for landing page monitoring
    It’s hard to fine-tune some design elements
    There are Issues with some of the customization options
    There are no follow-up trigger links for the Standard plan
    Leadpages packs a lot of features which is surprising given its affordable pricing. And these features weren’t thrown in for no reason. A lot of users find A/B testing, WordPress integration, template selection, and social media tools necessary for their campaign’s success.

And did we mention that all of the templates are mobile-friendly out of the box? That means you shouldn’t have to worry about landing pages not looking right when viewed from phones and tablets.

But it’s not all rainbows and sunshine. The page designs are not as sleek as what Leadpages’ competitors offer. And the page editor could use some work.

Key Features
Choose from over 160 templates available
Get access to an analytics dashboard
Conduct A/B split testing
Have unlimited publishing
Use third-party software to add more functions
Monthly plans start at $37 for the Standard option. The Pro plan is $79 and Advanced is $321. But prices get substantially cheaper if you pay annually.

If you want to try first before subscribing, there is a 14-day free trial available. Note that A/B testing, email trigger links, and online sales and payments are only available on the Pro and Advanced plans.

…or check out our Leadpages review.

  1. Unbounce
    Best for those looking for advanced landing page features.
    unbounce landing page
    You get access to Industry-specific templates
    The landing page builder is so easy to use
    Unbounce has excellent A/B testing implementation
    It could use more template options
    There are some issues regarding mobile responsiveness
    It needs better analytics tracking
    Unbounce has a great reputation as a landing page builder. So much so that it’s trusted by over 15,000 businesses. And as Unbounce did for those brands, it promises to help you build optimized landing pages that attract new leads and convert them into paying customers.

It boasts fully customizable and mobile-responsive templates, A/B testing, and a drag-and-drop editor among other things.

Other noteworthy features include dynamic keyword insertion to optimize landing pages for search engine marketing (SEM) and third-party marketing tool integration. You don’t need to know how to code to use Unbounce but it does support JavaScript and CSS for those who need it.

Key Features
Access to an easy-to-understand drag-and-drop feature
Use SSL encryption to secure your landing pages
Get access to lead generation tools
Choose from over 100 landing page templates
Publish landing pages on your domain
The Launch plan is $80/month, Optimize is $120/month, Accelerate is $200/month, and Scale is $300/month. The higher up you go, the more conversions and visitors you’re allowed to have. The Launch plan gives you up to 500 conversions and up to 20,000 visitors per month. Opting for annual version of these plans will allow you to save additional 10%.

You can try Unbounce for free with with their 14-day free trial.

Make sure to use our special discount and receive 20% off your first three months with Unbounce.

  1. Instapage
    The best option for beginners.
    instapage homepage
    You get a ton of customizable templates
    You get to use a drag-and-drop builder
    You can set up an account very quickly
    Instapage pricing gets expensive quick
    It’s hard to do custom code
    The mobile responsiveness of landing pages is hit-or-miss
    With Instapage, creating your first landing pages can’t get any easier. Signing up for an account is a breeze and because all 200+ templates are already mobile-responsive, you can focus on page design.

It also allows you to conduct A/B and multivariate testing, view heatmaps, and check analytics. You can change your content for every type of audience you’re targeting.

Instapage also welcomes collaboration. You can set up your workflow to have real-time edits, instant feedback, and secure sharing.

Key Features
Choose from any of the ready-to-use templates available
Pick from the included stock images if you need media content
Conduct landing page testing
Create landing page forms with ease
Use third-party software to boost features
There are only two plans available. The Business plan is $149/month if you pay annually. If you go monthly, the price jumps to $199. The other plan is called Conversion Cloud. This is Instapage’s custom plan. You’d have to call Instapage to get a quote.

The Business plan has a 14-day free trial option if you want to check it out.

  1. HubSpot
    Best for all-in-one marketing platform with a landing page builder
    hubspot landing page
    HubSpot is a real all-in-one CRM solution
    It has great supplemental content
    You get email marketing support and social media scheduling features
    HubSpot does not have an e-commerce platform
    It is expensive considering all the features you’re getting
    The user experience can be overwhelming for some folks
    Most people know about HubSpot. It’s one of the biggest names in the B2B marketing space. So if you’re looking to work with a reputable company, then HubSpot is the right place for you.

It’s a one-stop-shop for all your marketing needs. So not only does it have a landing page builder, but it also has customer relationship management solutions too.

But talking about its landing page tool specifically, you get features like a design tool, form builder, and analytics. To help boost your leads count, you can integrate email marketing, ad management, and all the other tools it makes available to you.

Key Features
Make use of its A/B testing to improve your landing pages
Personalize your landing pages depending on the target audience
Perform list segmentation to send your message to the right people
Use responsive layouts so pages become mobile-friendly
Get deep customer insights
The Marketing Hub plans of HubSpot (that has the landing page feature) has three plans. Starter is $45/month. The Professional plan is $800/month. And the Enterprise plan is $3,200/month.

Or you can choose the CMS Hub that has the website builder. The Professional plan is $270/month while the Enterprise plan is $900/month.

  1. Swipe Pages
    Best for mobile responsive landing pages
    swipepages homepage
    Fast, Mobile optimized landing pages to help reduce bounce rates
    Ecommerce integrations with Stripe and Paypal
    Affordably priced with high usage limits
    It could come with more templates
    The builder takes some getting used-to
    Could have more direct integrations
    Swipe Pages offers a simple, easy-to-use drag-and-drop interface with templates that are inherently responsive & have faster loading speeds. No matter what device your customer is on, they get an optimal experience on your landing page.

It comes packed to the brim with features that users love, such as AMP pages, A/B testing, e-commerce integrations, widgets, global blocks, dynamic text & more.There’s something in it for everyone.

Unlike a lot of other tools, Swipe Pages does not put harsh limits on your landing pages’ performance. It provides for generous upper limits on visitors & sign-ups so you’re not ‘fined’ for success.

Key Features
Choose Smart Pages & AMP Pages for fast load times
Use A/B testing & analytics to experiment
Add in dynamic text for personalisation
Set up sub-accounts & teams to manage projects
Make it interactive with pop-ups, countdowns, forms & more
Integrate with Zapier (or use webhooks) for automation
Integrate with 3rd party softwares
Swipe Pages Pricing
There are three pricing plans to choose from. It starts at 39$ for the Startup plan & gets even cheaper when paid annually at 29$ a month. The Marketer plan comes at 89$ a month & the Agency plan comes in at 199$ a month, both of which are cheaper annually by 40%.

If you’re looking to try it out, Swipe Pages comes with a full-feature trial for 14 days & you won’t even need a credit card to sign up.

  1. GetResponse
    The most bang for your buck.
    getresponse landing page builder
    The Campaign Builder feature makes it easier to respond to leads
    There is a list building option available
    GetResponse offers good templates
    Some of the landing pages don’t work great on mobile devices
    The drag-and-drop feature could use some tweaks
    There are minor issues with the user interface
    The wonderful thing about GetResponse is that it lets you set your target list size and factors it into its pricing. That means you’ll only pay for what you need. And since the most basic plan already includes most of the features that you’ll likely need, you can end up saving a lot.

You also get unlimited landing pages and automation templates. You can create unlimited lead funnels. The basic plan even lets you sell e-products.

If you go for a higher plan, you can add more funnels like those meant for sales and webinars.

Key Features
Build pages using a friendly drag-and-drop editor
Create a workflow to automate part of your campaign rollout
Use responsive landing page templates
Get access to Shutterstock if you need stock photos
Take advantage of GetResponse’s great analytics
There are four plans. For the first three, you can set your list size and the pricing will change depending on what you selected. If you choose the minimum list size value, the Basic plan is $15/month, Plus is $49/month, and Professional is $99/month.

The fourth plan is called Max. You’d have to get a quote to learn how much it costs. You can sign up for a free 30-day trial. No credit card is needed.

  1. Landingi
    The best solution for people looking for flexible pricing.
    landingi homepage
    Landingi has a simple design process
    It’s very affordable even for smaller companies
    It has over 300 landing page templates available
    There are limited customization options
    Lower-tier plans have limited features
    It needs to make its landing pages more mobile-friendly
    Landingi is a company that caters to businesses of all sizes. That’s why their pricing plans are flexible. You’ll find a plan that’ll fit your budget and needs.

But pricing is not everything. The good news is that Landingi also excels at other things. It too has a drag-and-drop website builder. Anyone can create a page even if they don’t have coding experience.

You also won’t have any problem tracking your progress as its web analytics tools do a superb job of monitoring your online presence.

Key Features
Perform A/B testing on your landing pages
Get web analytics with your account
Use the drag-and-drop editor to build pages
Use third-party integrations to connect other apps to Landingi
Create as many landing pages as you need (no limits)
For businesses, there are three plans available: Core ($29/month), Create ($55/month), and Automate ($79/month). Then there are two agency plans: Agency ($149/month) and Agency Pro ($245/month). Finally, you have the Enterprise pan that’s $599/month.

You can start a free 14-day trial. You don’t have to provide your credit card information.

  1. Ucraft
    The best website builder interface.
    ucraft landing page
    There are built-in security features
    Ucraft is so simple to use
    You gain access to great customer support
    It lacks interactive features like customer feedback
    There are minimal third-party integrations
    You don’t get a lot of features
    Ucraft is more than just a drag-and-drop website builder. It has features that let you make a landing page uniquely yours. For example, you can create logos, change colors, and add effects.

And should you need it, you can add more functionality to your pages through the built-in e-commerce and blogging tools.

Your subscription comes with access to millions of high-quality vectors and stock photos. You also get free SSL certification and a bunch of SEO, design, analytics, and marketing tools.

Key Features
Get 24/7 live chat support
Make use of the SEO apps included for optimization
Convert the text into other languages through Ucraft’s multilingual features
Choose from over 80 templates
Use the drag-and-drop editor to quickly build pages
Ucraft has a free plan but it’s really limited. The cheapest plan is Pro Website at $10/month if paid annually. Then you have Pro Shop which is $21/month. The Unlimited plan is $69/month.

If you’re okay with skipping the free plan and want to sample the paid version instead, you can try a plan for 14 days at no cost. You don’t need a credit card to try it for free.

  1. Elementor
    Best for WordPress users.
    elementor homepage
    You can immediately see the changes you make thanks to the visual builder interface
    You’re working with some of the best design templates available
    It works great with most WordPress themes
    There’s a learning curve when you first use the tool
    There are some issues with their landing page’s mobile responsiveness
    It lacks design flexibility in some areas
    WordPress users need to look no further. Elementor is the most popular landing page builder software for the platform.

Elementor lets you control every aspect of your landing page design. You can pick from any of the templates available or create your own from scratch. You can integrate your favorite third-party tools to get additional functionality out of it.

Elementor works with just about any WordPress theme and plugin. So you can keep using the ones you already have.

Key Features
Get flawless WordPress integration
Access ready-to-use themes
Integrate Elementor with third-party tools
Design pages with a responsive editing tool
Build custom pop-ups with the builder tool
There are four Elementor plans. The first one is the Free version that lets you access Elementor but gives you limited options.

The Personal ($49/year), Plus ($99/year), and Expert ($199/year) have all the same features. The only difference is the number of sites you can use Elementor on.

The Personal plan gives you access to 1 site, Plus lets you use Elementor for 3, while the Expert plan gives you access to 1,000 sites.

  1. Wishpond
    The best for growing businesses.
    wishpond homepage
    Wishpond makes it easy to track your leads
    The whole site is easy to navigate
    You can automate some of the email processes
    There are limitations with its reporting capability
    It could use more template selections
    The drag-and-drop features are a bit finicky
    With big names like Sony, Unicef, CBS, Walmart, and Panasonic using Wishpond, you can immediately tell that this landing page builder is for businesses that plan on scaling.

Through Wishpond, you can create landing pages, popups, and forms. You can also do contests and promos. And you perform all of these while Wishpond keeps itself busy collecting leads you can nurture.

It’s easy for non-coders to use but supports advanced HTML and CSS coding.

Key Features
Get responsive, industry-specific templates
Use the provided marketing automation tools for better results
Create forms without having to use code
Contact live chat support if you run into issues
Integrate over 30 third-party tools
There are three pricing plans: Starting Out ($49/month), Everything You Need ($99/month), and Rapid Growth ($199/month). The base plan lets you create unlimited user accounts but caps the leads at 1,000.

A/B testing, custom Javascript, and API access are only unlocked if you subscribe to Everything You Need or Rapid Growth. There’s a 14-day free trial option.

  1. ClickFunnels
    The best sales funnel builder.
    clickfunnels landing page builder
    Creating sales funnels has never been as easy
    The drag-and-drop tool is responsive
    ClickFunnels does come with great customer support
    There is limited email functionality available
    This software can overwhelm beginners
    It has an aggressive marketing and affiliate program that can annoy some people
    People know ClickFunnels as a sales funnel builder. However, it does have features that let you create landing pages for lead generation. You can even use it to sell products online.

So if you’re thinking about trying other landing page strategies down the line, you should invest in ClickFunnels.

Its follow-up funnels feature is also worth mentioning. Through this feature, you can send targeted messages to leads or customers using email, social media, text, and desktop notifications.

Key Features
Have access to fantastic customer support
Use the drag-and-drop page builder to quickly publish pages
Use its funnel features to effectively convert leads to customers
Automate your marketing campaign with ClickFunnels’ built-in features
Use one-click upsells to sell more products
ClickFunnels costs $97/month. But there are two upgraded versions of the original plan. ClickFunnels Platinum is $297/month while TwoCommaClubX is $2,497/month.

The biggest difference between the basic and premium plans are the unlimited funnels and pages as well as the training videos and courses that the latter provides.

You can try it out for 14 days at no cost.

  1. Makeswift (former Landing Lion)
    Most promising, upcoming landing page builder tool.
    makeswift landing page builder
    It’s a great option for a collaborative workflow
    You get to use custom domains
    SSL encryption is already included with your subscription
    You’d have to request an invite to get access
    There are no full reviews available since it hasn’t officially launched
    There’s no word on how much it’ll cost once it launches
    Landing Lion was a great landing page builder but it no longer exists. But it’s bound to make a return under a new name — Makeswift. And if it’s as good as what Landing Lion was, this incarnation is bound to be a great landing page builder.

Makeswift is built as a fast way to create landing pages without the need for HTML or CSS. It uses a fully customizable builder that lets you design pages just the way you want it.

And even better, multiple users can make edits in real-time. That means nobody gets locked out when someone else makes an edit.

Key Features
Use it for free while it’s in early access mode
Design landing pages just the way you want them
Work with multiple users simultaneously
Build pages without entering a single line of code
Create pages that are mobile-responsive out of the gate
There’s no word on how much Makeswift will cost. But the good news is that it’s free to use while in early access mode.

You can try requesting access for now to see the tool in action. It’s promising based on features Makeswift posted on their website.

  1. ShortStack
    Great for running contests.
    shortstack landing page
    It’s great for building landing pages designed for contests
    You can scale up easily as your business grows
    It’s possible for one person can manage everything because of its user-friendliness
    You need to get used to how the site builder tool works
    It puts a cap on how many page views you get per month
    Professional designers might find some of the design features limiting
    Launching contests is a great way to gather new leads for your business. If you’re considering this strategy, ShortStack could be the solution that you’re looking for.

It works just like all the other landing page builders we’ve mentioned in this list. It has a drag-and-drop builder that lets you design pages without the need for code. It also has analytics and marketing features that let you manage and analyze the data you’ve gathered.

The main difference is that ShortStack has all the tools that let you run contests across platforms with a particular focus on social media.

Key Features
Get access to its fantastic analytics
Take a contest-focused approach to gain leads
Create mobile-responsive landing pages
Use the drag-and-drop editor so launch pages quickly
Collaborate with different users
There are three plans available. The Business plan is $99/month, Agency is $199/month, and Brand is $499/month.

ShortSttack is free to try. This will give you access to 20 entries and 100 views per 30 days. There’s no limit on how long you can use the free version. And you don’t need to enter your credit card information during this time.

  1. Lander
    Best used with PPC ads.
    lander landing page builder
    Lander has a very intuitive editing tool
    The DTR feature makes PPC ad integration a seamless experience
    You can add media and widgets to your landing pages
    It does lack a few design features
    There are limits on how many visitors you get per month
    The Basic plan lacks integrations available on the higher plan
    Lander makes use of dynamic text replacement (DTR). That means if you’re running PPC ads, Lander will dynamically match your PPC keywords with your PPC landing page. This can save you time and money on your PPC campaigns.

You can easily create new landing pages with the drag-and-drop editor. Do A/B testing, and integrate your pages with Facebook.

You also get auto-fill forms, email integration, analytics, unlimited landing pages, confirmation pages, and other useful features.

Key Features
Create auto-fill forms to make life easier for potential leads
Use email integration to make communications more effective
Track conversions through its analytics features
Get access to tons of layouts and templates
Use PayPal integration to process transactions
There are two plans available. First, there’s the Basic plan which costs $49/month. Then there’s the Professional plan that’s $99/month.

If the pricing feels a bit steep, you can switch to an annual subscription. This brings the cost of the Basic plan to $16/month.

What Is a Landing Page Builder?
First, let’s talk about what a landing page is, to begin with. In business, a landing page refers to a stand-alone page with one call-to-action. The goal is to convert users—or in simpler terms—get users to do something you want.

In lead generation, for example, you want users to sign up and provide their information so you can get back to them with an offer at a later time.

So a landing page builder is exactly that. A tool that allows you to create stand-alone pages with a call-to-action.

Over time, landing page builders evolved to include features that make them stand out from ordinary website tools. You can expect landing page builders to be accessible to anyone, even those without any experience with coding. And they also have built-in features that let you track your progress.

For this reason, many marketers and entrepreneurs use landing page builders. It’s much cheaper than allocating time and resources to building and monitoring your landing pages. Plus, they’re so easy to use that you can do everything yourself.

What Are the Benefits of Using a Landing Page Builder?
Let’s dive deeper into the reasons why you’re better off using a landing page builder than having an in-house team or agencies do them for you.

  1. Ease of Use
    Modern landing page builders are so easy to use. You don’t need to hire web designers to build pages for you. Most page builders already have templates purposefully built for lead generation.

Or if you prefer to build landing pages from scratch, you can do that too.

Most builders use a drag-and-drop system. This replaces the need for coding. You can add or remove elements and see all your changes in real-time.

And because most templates are mobile-friendly, you don’t need to worry about how your landing pages will appear on tablets and smartphones.

Plus, some landing page builders include marketing automation. These are features that make it possible to contact leads based on conditions you set. For example, you can send leads an email right after they’re added to your contact list.

You don’t need advanced marketing skills to handle these tasks as they’re designed to be as accessible as possible. You can use them with confidence even if you’re new to marketing automation.

And because these are all done automatically, you can continue focusing on other tasks worry-free.

  1. Built-In Analytics
    With lead generation, there are more things to worry about than just your landing page. You need to keep track of its performance as well.

Most landing page builders include analytics tools to help users monitor their landing pages’ activity online. It can track visits, conversions, user interactions, results, and similar metrics.

With analytics, you’d be able to tell what you’re doing right and what changes you could make to improve your chances at success.

Analytics data will also let you know if you’re hitting the right audience. This ensures that you’re not wasting your time and resources on people who aren’t interested in your offer.

  1. A/B Testing
    A/B testing refers to launching different versions of the same landing page. You can test anything you want. For example, you could launch two identical landing pages; only one has a green CTA button while the other one has gold.

The objective is to test which landing page will yield a better reaction from your audience.

Running tests and improving your landing pages is the best way to improve your conversions. And you’ll save a lot of money if your landing page builder software comes with A/B testing capability out of the box.

A/B testing is a common feature in landing page builders. But you’d have to check if your builder software includes it in the plan you’re about to subscribe to. Some landing page builders only offer A/B testing in higher-tier plans.

  1. Attractive Templates
    Of course, you want your landing pages to look good. If you use an outdated design, it might give your brand an unprofessional and untrustworthy vibe.

This might be a concern if you lack design skills. Fortunately, most landing page builders offer professional-grade templates.

Using a template doesn’t mean you can’t make changes to the design. You can tweak a template to make it look uniquely your own. You can even add your branding.

Another great thing about using templates is that these are already calibrated for lead generation. They have designs that highlight CTAs. The colors and fonts used are carefully selected so they don’t push people away.

And best of all, they are already mobile-responsive. No additional tweaks are necessary.

There are landing page builders that show you their templates without having to sign up for an account. Use this opportunity to see if their template designs are something you could work with before paying. If you don’t find any, then you should continue exploring other landing page builders.

Some builders also offer industry-specific templates. So if you find templates for your niche or category, these will have better chances of getting you leads. Plus, it makes sure that you’re using landing page designs that are known to work for your audience.

  1. Integrations With Third-Party Software
    It’s common for businesses to use different marketing tools. But if your page builder does not support third-party integration, you’ll miss out on some features.

Third-party software can improve your email marketing, add webinar functionality, optimize your content, and add form builder features to name a few.

Landing page builders offer third-party software integration. But they may not work with platforms that you’re already using. So before you sign up for a landing page builder, you’ll have to check which software they support.


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