Email Marketing Tools Comparison

So, you’re ready to get serious about email marketing. That’s great! You’re probably already aware of all the benefits that come with email marketing, from driving sales to building brand loyalty.

Email marketing is one of the best ways for businesses to reach and attract customers and drive sales. And there are a ton of tools out there that can help you do it well.

But how do you know which tools will be right for your business?

That’s why we’re here! We’ve assembled a comprehensive list of the top email marketing tools out there, and we’re going to help you figure out which one will be best for your business.

Best Email Marketing Services 2022 - Compare the Top 15

Email Marketing Tools Comparison

Emails have become an important tool in a marketer’s arsenal. Email marketing, in particular, is widely considered being the most cost-effective marketing strategy. If used appropriately, this strategy can help businesses promote their products or services in a bid to acquire new customers and retain their existing base.

However, an email marketing campaign is only as good as the software being used to launch it. In fact, it wouldn’t be wrong to claim that the success and failure of your campaigns hinge on the email marketing software you choose to employ.

Therefore, one must be wise in their pursuit of the right software. You don’t want to end up with software that makes you pay more for fewer features. You need software that arms its users with all the tools needed to launch a lucrative email marketing campaign.

Email Marketing Tools
Top Email Marketing Tools

There is an overwhelming number of options at our disposal today. So it can be arduous to find the one software that best fulfills the marketing requirements of your business. Hence, we made your job a tad bit easy and recommend a list of tools that we believe are some of the best email marketing tools being widely used today.

We came up with the list after much deliberation and experiencing the interface, functionality, and features offered by this tool ourselves.


Choose an email marketing tool that harbors a user-friendly interface, is easy to set up, and can be used by marketers without any technical knowledge.
An email marketing tool that provides users with an advanced drag-and-drop editor along with tons of pre-loaded templates is a huge plus.
It must harbor a good marketing automation feature. As such, the tool must allow you to schedule and send bulk, personalized and targeted emails without a hassle.
Look for a tool that allows easy contact list management, tracks the performance of your campaigns, and segments your contact list into groups based on purchasing behavior, demographics, etc.
Look for features like email validation to ensure improved open and click rates (deliverability) for sent emails. A good email marketing software will make sure all emails reach their intended inboxes and don’t end up in spam folders.
The price mentioned should be clear, with flexible plans offered depending on how many emails you expect to send per month. Do not go for a tool that exceeds your budget.
Fact Check: According to Oberlo, a whopping 293.6 billion emails were sent and received in 2019 alone. This number is expected to reach 347.3 billion in the year 2022. Furthermore, the study also states that for every $1 spent on email marketing, a business can expect to earn a revenue of $42.
Oberlo fact check

Frequently Asked Questions
Q #1) What are some of the most prominent benefits of Email Marketing?

Answer: Email marketing is known as an extremely cost-effective alternative to traditional marketing tactics. It allows businesses to expand their reach in a relatively short time span. It also doesn’t require a huge team to succeed. Apart from this, the strategy helps drive revenue, deliver targeted messages, and build promising leads.

Q #2) What are the different Email Marketing Campaigns typically used by businesses today?

Answer: There are 9 different marketing emails, each serving a different purpose in helping businesses build customer relationships. The most common types are Newsletters, welcome emails, lead nurturing emails, sponsorship emails, re-engagement emails, brand story emails, and transactional emails.

Q #3) Can an individual send commercial emails without a recipient’s permission?

Answer: Whether or not you can send commercial emails without the consent of recipients will depend on the specific laws pertaining to a particular country. For instance, United States allows unsolicited sending of marketing emails to recipients, provided they do not violate the conditions mentioned in the CAN-Spam Act.

Q #4) Is email marketing better than social media marketing?

Answer: There is a common misconception among people today that social media marketing is more effective than email marketing. This is demonstratively false. Recent studies prove that emails reach three times more individuals than platforms like Twitter and Facebook. With platforms like Facebook, you only get to reach a handful of users who may or may not check their news feed.

Q #5) How often should one send marketing emails?

Answer: This answer will vary from business to business. You must be frequent in sending emails to your prospects, but it shouldn’t be so frequent that they unsubscribe from your mailing list in frustration. Some businesses can see great results by only sending one marketing email a month. Others will have to send multiple emails in brief intervals to be effective.

Suggested Reading =>> Popular Email Marketing Services

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List Of The Best Email Marketing Tools
Here is the list of popular email marketing automation tools:

Mailjet (Recommended)
Mailgun (Recommended)
Constant Contact
Comparing Top Email Marketing Solutions
Name Best For Fees Ratings
Mailjet Designing Marketing Emails with Advanced Drag and Drop Builder Free plan available, Basic plan for $9.65 per month, Premium plan for $20.95/month, Star_rating_5_of_5
Mailgun Sending Bulk and Transactional Emails via SMTP relay and HTTP API. $35/month for 50000 emails, – $80/month for 100,000 emails – $ 90/month for 100,000 emails Star_rating_5_of_5
Keap CRM and sales & marketing automation. Lite: $40 per month,
Pro: $80 per month, and
Max: $100 per month. Star_rating_5_of_5
HubSpot Email Marketing Native Integration with HubSpot Products Free plan available, $45/month for 1000 marketing contact, $800/month for 2000 marketing contact, $3200/month for 10000 marketing contacts. Star_rating_4_of_5
Sendinblue Robust Email Optimization Free Plan available, $25/month –Lite, $ 65/month – Premium. Star_rating_4_of_5
Aweber Creating and Automating Marketing and Transactional Emails Free plan available. Premium plan starting at $16.15 per month (billed annually) Star_rating_4.5_of_5
Mailchimp Email Marketing tool for small businesses. Free plan available with 2000 contacts/month, Essential plan – $9.99/month, $14.99/month, Premium – $299. Star_rating_4_of_5

1) Mailjet (Recommended)

Mailjet is best for designing Marketing Emails with advanced drag and drop builders.


Mailjet by Pathwire is an email marketing software that allows its users to create, send, automate and monitor email marketing campaigns. Featuring an advanced drag-and-drop editor, the software enables the creation of newsletters, drip sequences, welcome emails, and a slew of other marketing emails.

It is aided in this process with a plethora of ready-made templates that help marketers create attractive marketing campaigns without technical knowledge. The software also harbors robust email automation, which can be harnessed to send bulk emails on their scheduled date and time without additional manual effort.

The software is also beneficial for team collaboration, as it allows multiple members of a team to work remotely on a single marketing campaign in real-time. Mailjet’s expert team of email deliverability pros can partner with companies sending over 500,000 emails/month to build a custom-tailored inboxing strategy. Their experts help troubleshoot issues and advise on best practices.

It is also easier to manage a contact list and group customers with similar preferences in a single list to send targeted messages with Mailjet. The software also facilitates A/B testing and email validation to improve email deliverability while drastically improving or reducing bounce rates. Finally, the tool also presents its users with real-time statistics that tell you how your marketing campaigns are performing.


Advanced Drag and Drop Editor
A/B Testing and email validation
List management
Email automation
Advanced segmentation
Real-time analytics
Verdict: Mailjet is a powerful tool from Pathwire that efficiently simplifies and automates the process of email marketing. You can send, create, schedule, and track personalized or targeted emails with Mailjet without a hassle.

The advanced drag-and-drop editor and tons of email templates allow you to get creative with your marketing emails. Its ability to improve email deliverability with robust email validation and A/B testing makes it one of the best email marketing tools we have today.

Price: Free plan is available to send 6000 emails per month and 200 emails per day. Basic plan for $9.65 per month allows 30000 emails per month with no limits on daily emails. Premium plan for $20.95/month allows 30000 emails per month with no limits on daily emails. Customized plans also available.

=> Visit Mailjet website

2) Mailgun (Recommended)

Mailgun is best for sending bulk and transactional emails via SMTP relay and HTTP API.


Mailgun by Pathwire is a cloud-based email solution designed for developers and businesses. It is especially useful to create, send and track transactional emails in real-time. The tool is known for its easy SMTP integration and RESTful API that makes sending transactional as well as bulk emails easy.

The software features a robust email validation feature, wherein invalid email addresses are weeded out and eliminated to keep a clean email contact list. This helps businesses send emails to correct inboxes all the time, thus drastically improving email open and click rates.

Apart from transactional email, the software is home to Mailjet, the tool we discussed above for its impressive email marketing capabilities. Mailgun also allows its users to parse emails automatically, schedule emails to send them at a specific date and time, personalize emails, and optimize the performance of sent emails with real-time statistics.

For companies sending large amounts of email, Mailgun offers an email deliverability service to ensure the best performance possible. Mailgun pairs their customers with a Technical Account Manager to optimize their inbox performance and advise on best practices.


Send bulk and transactional emails via easy SMTP integration and RESTful API
Automatic email parsing
Real-time email analytics
Personalize, schedule, and track emails in real-time
Improved email deliverability
Verdict: Mailgun is a powerful email marketing platform made keeping developers in mind. As such, developers can use this tool in collaboration with marketers to create, send, and track bulk and transactional emails. The software stands out among its competitors because of its robust email validation feature that helps businesses save their money and reputation by preventing email bounces.

Price: Pay as you go service–5000 emails free for three months, after which you only pay for the messages you send. Foundation plan – $35/month for 50000 emails, Growth plan – $80/month for 100,000 emails, Scale plan – $90/month for 100,000 emails with advanced settings.

=> Visit Mailgun website

3) Keap

Keap is Best for CRM and sales & marketing automation.

Keap Dashboard

Keap CRM, sales, and marketing automation platform will help you with automating repetitive tasks such as capturing leads.

Its automated follow-up features send text as well as email follow-ups to potential clients immediately after the form is filled. For email marketing, it provides modern templates that can be implemented easily.


Keap can activate the automation by the client’s actions. This will deliver the right message to the right client.
To drive repeat sales it helps with sending automated emails and newsletters.
Along with email marketing, Keap has B2B capabilities and many more features like Invoices, appointments, SMS messages & Keap Business Line, etc.
Verdict: If we compare the Keap with other email marketing tools then it outperforms as it is an all-in-one platform of sales automation, marketing automation, and CRM database. With stunning templates, the platform can help you with boosting your brand image. Its expert coaching team will help with the migration of contacts and data.

=> Visit Keap Website

4) HubSpot Email Marketing

HubSpot – Best for native integration with HubSpot products.


HubSpot Email Marketing is an easy-to-use email platform that is widely popular for its ability to integrate seamlessly with HubSpot business automation software. This gives it a distinct edge in the market as its integration with tools like HubSpot CRM considerably enhances the user experience.

The software features an interactive drag-and-drop builder which allows you to create branded marketing emails in no time. It is very simple to send personalized and segmented emails with the help of this tool.


Drag and drop editor
Tons of ready-made template to create marketing emails
Contact list management
A/B Testing
Verdict: HubSpot Email Marketing solution works hand-in-hand with HubSpot CRM to make the email customization process more fruitful. The software features an intuitive email builder that allows you to create beautiful campaigns in no time. Apart from this, its A/B testing system ensures your email campaigns are adequately optimized to solve deliverability issues.

Price: Free plan available, $45/month for 1000 marketing contact, $800/month for 2000 marketing contact, $3200/month for 10000 marketing contacts.

=> Visit HubSpot Email Marketing Website

5) Sendinblue

Sendinblue – Best for robust email optimization.


Similar to every other email marketing tool, Sendinblue also features an intuitive drag-and-drop builder, tons of readymade templates, and a colossal gallery of stock images to make the creation of marketing emails quick and easy.

Sendinblue also emphasizes improving email deliverability by helping users conduct A/B testing to learn which marketing emails work and which do not. Finally, Sendinblue presents users with comprehensive reports that give clear insights into the performance of launched email marketing campaigns.


Advanced drag and drop editor
A/B testing
Advanced report generation
Create and send transactional emails
Verdict: With an intuitive drag-and-drop editor combined with CRM lite features, Sendinblue provides you with almost everything you want to send marketing emails that result in high conversions. It is worth checking out for its ability to create unique marketing emails.

Price: Free Plan available, $25/month–Lite, $65/month–Premium.

=> Visit Sendinblue Website

6) Aweber

Aweber – Best for creating and automating Marketing and Transactional emails.


Aweber offers you an advanced email automation tool that nearly takes care of all aspects of your email marketing campaign. With an easy-to-use drag-and-drop builder paired with visually stunning pre-made templates, creating and sending emails is very easy with Aweber.

The platform allows you to fully customize your emails with different layouts, themes, and colors.

Once created, Aweber automatically takes care of everything else. From sending messages automatically on a scheduled time or segmenting your contact list to make your campaign more concentrated, Aweber can do it all.

You also get advanced reports and analytics, which can be leveraged to make adjustments that can improve click and open rates. The app also integrates seamlessly with almost all apps that you might use currently to run your business, like Salesforce, WordPress, and Google Analytics.


Schedule Emails to be sent automatically.
Send targeted emails via a segmented contact list.
Organize subscribers by assigning them tags.
Advanced reporting and analytics.
Integrates with several third-party applications.
Verdict: Aweber can be used to streamline and automate your email campaigns. It is very easy to use and features a massive library of templates and stock images that can be used to create compelling emails. It is also elevated by the phenomenal customer support offered. As such, Aweber has our highest recommendation, specifically for email marketing and automation.

Price: Free plan available. Premium plan starting at $16.15 per month (billed annually)

=> Visit Aweber Website

7) Mailchimp

Best for creating customized marketing emails.


Mailchimp is a cloud-based email solution that allows users to create, schedule, send, and track marketing as well as transactional emails. Mailchimp features an easy-to-use drag-and-drop editor, tons of ready-made templates, and a huge gallery of stock images that can be used together to create unique marketing emails in an instant.

The emails you build in Mailchimp can be automated, segmented, and studied with real-time analytics provided by the software. Apart from this, Mailchimp presents you with templates for postcards, landing pages, and social media posts to enhance the brand image of your business.


Advanced drag-and-drop builder
Marketing automation
Advanced contact list segmentation
Real-time analytics
Verdict: Mailchimp is arguably the most widely used tool on this list, and rightfully so. The software allows you to create, send, automate and track marketing and transactional emails with utmost ease. You can personalize emails, segment contact lists, and make rational decisions by referring to the real-time insights Mailchimp provides on launched email campaigns.

Price: Free plan available with 2000 contacts/month, Essential plan – $9.99/month, $14.99/month, Premium – $299.

Website: Mailchimp

8) Constant Contact

Best for Dashboard Tracking System.

Constant Contact

Constant Contact allows you to create beautiful marketing emails by offering an intuitive email builder and tons of responsive templates. It stands out because of its dashboard that allows you to track the progress of every email campaign launched by your business. The software also features a robust contact management feature, which allows you to store, import, and organize contacts easily.


Real-Time email tracking
Contact management
Intuitive email builder
Responsive templates
Verdict: If you are looking for a simple email marketing tool that allows you to create, send and track emails in a fast and easy manner, then Constant Contact is the software for you. The software’s real-time email tracking dashboard alone makes it worth checking out.

Price: 30-day free trial, $20/month – Basic plan, $45/month – Email plus.

Website: Constant Contact

9) Drip

Best for send and automate marketing SMS and emails for Ecommerce platforms.


Drip is an ideal email marketing tool for eCommerce platforms. The software provides users with a visual email builder that can create beautiful marketing emails as well as SMS from scratch. The software also allows businesses to segment their contact list to learn how each sent email is performing. Drip also allows users to use lead ads and forms that can work together to help companies attract new customers and boost engagement.


Tons of customizable templates
Advanced contact list management and segmentation
Automate email and SMS marketing campaigns
Verdict: Drip is an email and SMS marketing software that can help eCommerce platforms expand their reach and boost their revenue stream. It makes sending and automating marketing emails easy with the help of customizable templates and a visually arresting email builder.

Price: Pay as you go, starting at $19/month.

Website: Drip

10) MailerLite

Best for robust email automation.


MailerLite serves two purposes for launching successful email marketing campaigns. It allows you to create beautiful newsletters with the help of a smart drag-and-drop editor. On the other hand, it allows you to automate your emails by setting up workflows to maintain a consistent connection with your subscribers.

MailerLite also allows you to optimize the performance of your email campaigns with the help of advanced segmentation, real-time statistics, and A/B testing.


Build and automate marketing emails
A/B Testing
Contact list management
Advanced report generation
Verdict: MailerLite is a very easy-to-use software as it provides you with all the tools needed to create and track beautiful, personalized emails. The software also optimizes the performance of campaigns by offering features like segmentation and A/B testing.

Price: Free plan available, $10 for 1000 subscribers, $15 for 2500 subscribers, $30 for 2500-3000 subscribers, and so on.

Website: MailerLite

11) ActiveCampaign

Best for email marketing automation.


ActiveCampaign is an email solution that allows users to send and automate their email marketing campaigns. Its in-built email builder helps you create attractive marketing emails in a wide variety of formats. The software also allows you to send targeted messages by grouping contacts that are similar in nature with each other in some aspects like purchasing behavior and interests.

The software also features a robust split testing system that can be used to improve the deliverability (open and click rate) of your sent emails.


Marketing automation
Advanced contact list management and segmentation
Visual drag-and-drop builder
Split testing
Verdict: ActiveCampaign earns its place on this list because of its powerful marketing automation capabilities and an intuitive email builder. Its split testing ability is major merit as businesses can use it to improve their marketing campaign’s deliverability.

Price: $9/month–Lite, $49/month plus, $129/month – Professional

Website: ActiveCampaign

Other Email Marketing Tools

12) Omnisend

Best for Email, SMS, and Push Notification automation.

Omnisend is an email marketing tool that allows you to send and automate SMS, email, and push notification marketing campaigns. Omnisend provides its users with an intuitive email builder, plenty of templates, and stock images to create multiple types of marketing emails in an instant. The software also improves the deliverability of your emails with its robust A/B testing system.

Price: Free plan available, $16/month Standard plan, $99/month Pro plan.

Website: Omnisend

13) ConvertKit

Best for Email Marketing for online creators.

ConvertKit is a different beast altogether as it specifically caters to the needs of online creators. Creators like bloggers, social media influencers, and YouTubers can use ConvertKit to design and send marketing emails that entice an audience into subscribing to your content.

You can easily create emails with readymade templates, choose who you want to send them to from your contact list, and schedule the date and time when your emails will be sent automatically.

Price: Free Plan available, $29/month for Creators, $59/month Creator Pro

Website: ConvertKit

14) GetRespone

Best for boosting customer engagement.

GetResponse helps users better engage with their customers by letting them design and trigger action-based emails. Apart from this, the software helps create, send, and automate marketing emails without wasting any time. You can send targeted messages with the help of advanced segmentation and optimize your campaign performance by referring to the actionable insights it provides or using A/B testing.

Price: $15/Month – Basic, $49/month -Plus, $99/month -Professional.

Website: GetResponse

15) Benchmark Email

Best for creating customized marketing emails.

Benchmark Email empowers its users with a gallery full of templates and stock images and an intuitive drag-and-drop editor to create customized marketing emails. The software makes it easier to create, send and track marketing emails in real-time. You can also segment and manage your contact list to decide who the email should be sent to and who should be left out.

Price: Free Plan Available, Premium plan $15/month for unlimited emails.

Website: Benchmark Email

Email Marketing is a cost-effective and time-efficient way for businesses to expand their customer base and boost revenues. If recent reports are to be believed, then an effective email marketing campaign can earn a higher ROI than any other marketing strategy.

However, it is also important to note that the success of your marketing campaign will entirely depend on the email marketing software you choose. So choosing the right email marketing software is non-negotiable if you seek to launch a lucrative marketing campaign.

As for our recommendation, if you are looking for an email marketing platform that allows you to build, send and automate email marketing campaigns and transactional emails, then look no further than Mailjet or Mailgun. If you seek a tool that also offers CRM lite features along with email marketing then HubSpot or Mailchimp will be ideal tools for you.

free email marketing tools

While we usually focus on influencer marketing, there are still many other forms of online marketing that businesses use regularly. One of the oldest, yet still highly effective types is email marketing. As much as email is a comparatively mature technology, email marketing still exists because it works. Over the years, many firms have developed email marketing tools to help automate the process.

Obviously, you would expect to pay for high-level automation, particularly if it saves you time and money. However, there are quite a few companies that are happy to over a free service for small users. All the email marketing tools listed here include a free plan for smaller users, usually with a maximum of 2,000 – 2,500 subscribers/recipients. In most cases, the price then rises proportionally to the number of subscribers and the number of emails that need to be sent each month.

Compare Email Marketing Software
Best for

EmailOctopus is an email marketing software solution for anyone who’s ever wanted simplicity and performance.
Small to large businesses.
Auto-Responders, Campaign Analytics, Drip Campaigns, Dynamic Content
$24.00 /month (free starter package)

Convertkit gives you the fluidity and flexibility desired in email campaign creation and execution.
Creators, bloggers and podcasters.
Landing Pages/Web Forms, Marketing Automation, Mobile Optimized Emails, AB Testing
$29.00 /month (free trial)

Sendinblue is the quintessential business marketing platform. It’s more than email and SMS marketing.
Companies of all sizes.
Content Management, Customizable CTAs, Analytics/ROI Tracking, Campaign Analytics, Drip Campaigns
$25.00/month (free trial)

Easy-to-use omnichannel platform: email, sms, push notifications and automation
Small and medium ecommerce businesses that want to generate sales on autopilot
Email marketing, marketing automation, SMS, push notifications, pop ups & forms
Free – reach up to 250 contacts & 500 emails/mo; Paid plans start at $16/mo

EngageBay Inc
EngageBay offers software for businesses that want all the benefits of a suite of tools without worrying how they integrate with each other.
Small to medium size businesses.
AB Testing, Audience Targeting, Account Management, Automated Scheduling, Activity Tracking
$10.79/month (free starter package)

Visit our in-depth comparisons and reviews for all solutions on offer in this category

Read Reviews
Top Free Email Marketing Tools for 2022:

  1. Sendinblue
    Free Plan: Up to unlimited subscribers and 300 emails per day

Paid plans: Start at $25 per month

SendinBlue offers a range of plans aimed at firms at different stages of their growth:

Free – for those getting started with SendinBlue
Lite – for new marketers
Essential – for growing businesses
Premium – for marketing pros
Enterprise – for marketers who need more
The Free plan limits users to sending 300 emails per day to unlimited contacts. Higher plans remove the daily sending limit (replacing it with a monthly figure), remove the SendinBlue logo from emails, and expand channels to include Facebook ads, landing pages, and marketing automation.

Users of all plans gain access to a mobile-friendly email designer, an email template library, email and SMS personalization, SMS marketing, and A/B testing.

  1. Omnisend
    Free Plan: Up to 500 emails per month

Paid plans: Start at $16 per month

Omnisend is an all-inclusive marketing automation platform. The free plan, though, is designed for merchants starting to promote their products with email marketing. While the free plan comes with a limited number of international SMS credits and Web Push notifications, you can purchase additional SMS credits if needed. In addition, the free plan allows you to use email campaigns and automated workflows to reach your customers with relevant messages – if you don’t exceed sending 500 emails per month.

If you opt for the standard plan, you can send 12x your contact list size; you also receive a limited number of SMS credits and unlimited Web Push notifications. Should you need additional SMS credits, these are available for purchase. The paid plans also significantly increase the number of segments. For instance, you can set up a flow to automatically reach people who reached a particular webpage in your online store but left or people who abandoned their shopping cart before completing the purchase.All plans come with the ability to segment your contact lists, build automations, and use features like popup boxes, sign-up boxes, landing pages, and the wheel of fortune.

  1. EngageBay
    Free Plan: Up to 500 contacts and 1,000 branded emails per month

Paid plans: Start at $7.79/mo for the Basic Marketing plan, paid biennially

EngageBay offers a range of products to attract targeted web visitors, engage and capture leads, nurture and turn them into happy customers. Email marketing is included in both their Marketing Bay plan and their All-in-One Suite.

You can choose from a wide array of email marketing templates to suit your business needs. You can use pre-designed templates or personalize one to meet your requirements. Use their drag and drop interface to create a template that suits your business needs. Design beautiful email templates with rich text formatting.

Apply filters of your choice. Their filters range from filtering based on country, created date, source, to tags, and a lot more. In addition, EngageBay helps you personalize your emails by adding your contacts’ attributes to the emails, rendering a personal touch.

Related Content:
10 Great Email Marketing Examples for Marketers
10 of the Best Email Newsletter Examples to Inspire You
11 of the Best Email Marketing Templates for 2022

  1. EmailOctopus
    Free Plan: Up to 2,500 subscribers and unlimited emails per month

Paid plans: Start at $19 per month

Email Octopus runs via Amazon SES. It offers all the main features required for email marketing and automation. All its plans follow a “fishy” theme, and the name for the free plan is the Shrimp Plan. This plan allows you to run email campaigns only, with the emails including Email Octopus branding. The sending stats are only kept for 90 days. Although Email Octopus permits you to send unlimited emails, Amazon charges you $0.10 for every additional 1,000 emails, once you exceed 62,000 emails per month.

The paid plans (which start with a 10,000-subscriber limit) allow both email and automation, send unbranded emails, and keep the stats forever.

All users have access to email marketing templates. You can also upload your own, with no limits on the number of templates. You can use Email Octopus to send beautifully designed newsletters or simple personalized plain text emails.

You can use their hosted forms, to collect email addresses without any complex integrations or code. Alternatively, you can use their embedded forms or WordPress plugin and collect subscriber information on your website, without writing a line of code.

Email Octopus provides real-time analytics on your campaigns.

  1. MailChimp
    Video Player


Free Plan: Up to 2,000 subscribers and 10,000 emails per month

Paid plans: Start at $9.99 per month

MailChimp is probably the best-known emailing mailing tool covered here. They regularly update their product and add new features. They have recently expanded to become an all-in-one marketing platform.

MailChimp has always been known for the quality of its free offering. It includes all the basics for businesses that are just getting started. It now offers fewer email marketing features in the free plan than previously but has instead added a basic service for a wider range of marketing channels: email, landing pages, Facebook and Instagram ads, social posting, postcards, and pop-up forms. The higher paid levels add in an additional channel – retargeting ads on Google, Facebook, and Instagram. The free version also includes a basic CRM with a single audience and related dashboard, tags and segments, and contact profiles.

You gain access to Mailchimp’s Content Studio in the free version, allowing you to sync and store all your photos, graphics, and other files, so your campaigns are always consistent. It also includes a range of basic templates, with additional ones available in the paid plans.

You can access some single-step automation on the free plan, such as welcome emails, order notifications, abandoned cart, and more.

  1. MailerLite
    Free Plan: Up to 1,000 subscribers and 12,000 emails per month

Paid plans: Start at $10 per month

MailerLite was born in 2010 to give businesses a simple yet powerful email solution to help them grow. It offers a limited free plan for those with fewer than 1,000 subscribers wanting limited features. All the paid plans offer the full feature set (and allow you to send unlimited emails), varying only by the number of subscribers,

You still gain access to many useful features with the free plan, however. These include the drag and drop editor, the rich text editor, and the built-in photo editor. You can organize things in their file manager and create mobile-friendly email newsletters. You have access to email automation and advanced segmentation, and unlike some of the competition, MailerLite includes A/B testing in its free plan.

  1. MoonMail
    Free Plan: Up to 2,000 subscribers and 300 emails per month

Paid plans: Start at $23.99 per month

MoonMail describes itself as the next generation omnichannel communication platform. This means that it includes email, SMS, Voice, WhatsApp, Messenger, and Bots.

The Free Forever plan allows you to send up to 300 emails/month for free – one campaign per day to a maximum of 10 recipients per campaign. This is quite a limitation, so most people will quickly move onto the Starter pack.

Free plan users still have access to a powerful drag and drop editor, although MoonMail’s branding appears in the footer if you are on the Free plan.

It is ok for beginning firms, however, as you can build a list of up to 2,000 recipients and begin segmenting them. Once you have segments of greater than 10 people, however, you will have to move into the Starter Plan, though.

  1. Moosend
    Free Plan: Up to 1,000 subscribers and unlimited emails per month

Paid plans: Start at $10 per month

Moosend could be an excellent choice for somebody with a small email list, as it allows you to send unlimited emails to 1,000 subscribers per month. You gain access to all Moosend’s features and only begin paying once you exceed that 1,000-subscriber limit (at which point you have built a successful list).

Moosend provides custom sign-up forms to help you build your email list. You can segment your list to help you better target your emails.

Moosend offers a user-friendly drag and drop editor with a free template library. It includes multiple tools to help you design your emails.

It provides an entire tool chest of automations, simplifying your emailing process, using a three-step process:

Select the event that will set the automation in motion
Set the filter(s) you want for the trigger you selected
Choose from the list the action to be performed
Of course, you will want to know how successful your email campaigns have been. Moosend includes a comprehensive set of analytics.

  1. Sender
    Free Plan: Up to 2,500 subscribers and 15,000 emails per month

Paid plans: Start at $10 per month

Sender provides a full range of features to help lead to effective email marketing. The free plan allows you to access all the features, with the only limitations being the subscribers and maximum monthly emails.

All the company’s technical servers and legal entities are based in the EU, so it makes a point of being GDPR compliant.

You can use the software to prepare stylish emails in seconds. It includes free newsletter templates and can customize all aspects of the template to suit your unique needs. You simply choose a template from the gallery and drag and drop content elements, such as text, images, or videos. You can personalize your newsletter’s subject line or body.

Sender includes a range of automation features, including drip campaigns, welcome emails, abandoned cart emails, happy birthday emails, nurture-your-subscribers campaigns, and emails to onboard your newcomers.

  1. Campayn
    Free Plan: Up to 500 subscribers and 12,500 emails per month

Paid plans: Start at $19 per month

As its name indicates, you can use Campayn to build quality email campaigns. If you only have a small email list (fewer than 500), then you can access their free Basic Plan. This offers all the core features.

As with most modern email marketing tools, Campayn features a simple drag and drop interface. You can set the perfect backdrop for your email message with a beautiful design that reflects your brand. You can use one of their templates or design your own.

It includes a contact manager that helps you keep your contacts up-to-date and track how they’re interacting with your emails. You can segment your list.

Campayn provides numerous options for designing sign-up forms, including website forms, hosted forms, Facebook forms, and pop-up lightbox forms.

It also makes life easier by enabling you to automate your most popular email marketing campaigns based on triggers for key customer activities.

Once you’ve started sending emails, you can track the success of every email campaign with detailed, real-time reports that allow you to see who opened it.

  1. SendPulse
    Free Plan: Up to 2,500 subscribers and 15.000 emails per month

Paid plans: Start at $9.85 per month

SendPulse calls itself a multi-channel marketing platform – more than just an email service. With the paid plans, you can coordinate a range of services on the central platform – email, web push, SMS, SMTP, Viber, and Facebook Messenger. You can send different types of messages separately or combine them into autoresponders.

SendPulse splits its plans up by the services you require. For example, it has a free email marketing plan, if you have fewer than 2,500 subscribers and don’t need any professional services. It also offers a free Web Push service to unlimited subscribers and unlimited web push notifications. Similarly, it provides unlimited free messages on Facebook Messenger. You can send up to 12,000 emails via SMTP or API for free.

Its email marketing is sophisticated, with a drag and drop email editor. It includes over 100 ready-made templates. You can use Automation 360 to set up email send-out, web push notifications, and SMS flows depending on variables, events, and the actions your users take.

  1. Hubspot
    Free Plan: Free email tools are limited to 2,000 sends per month, with HubSpot branding.

Paid plans: HubSpot’s paid marketing plans start at $480 per year.

HubSpot is best known as a CRM, but they also have a free email marketing tool to support small business transactional email needs. This easy-to-use drag-and-drop tool features a visual editor with pre-built templates to get you ready to go fast. HubSpot’s email marketing service offers native integration with its other marketing tools and provides a centralized database of contacts where you can organize lists, as well as manage and track the performance of your emails.

  1. ExpressPigeon
    Free Plan: Free email tools are limited to 1,000 sends per month and 500 subscribers.

Paid Plans: ExpressPigeon’s paid plans start at $1,000 per month.

ExpressPigeon is a good solution for businesses with small lists that are sending to important, high-priority subscribers. It provides the tools you need to create and personalize emails, automate your email responses, and send a high volume of emails each month. With the free plan, you get access to the premium services but you’ll have low send priority.

  1. Stripo
    Free Plans: Limited free plan includes 2 email templates, 5 test emails daily, and 1,000 monthly views.

Paid Plans: Stripo paid plans start at $125 per year.

Stripo offers two types of email editors: one for marketers with little (or no) design experience and the other for email developers (with an HTML code editor). You can use Stripo’s drag-and-drop editor to create personalized emails.

  1. Mailjet
    Free Plan: Up to 6,000 emails per month / 200 emails per day

Paid plans: Start at $8.69 per month

Mailjet describes itself as the email solution for fast-moving teams. You have one platform to create, edit, and send emails as a team.

Its free plan is designed for those wanting to send fewer than 6,000 emails per month. You can then choose either the Basic or Premium plans, both of which come in five pricing levels depending on the number of emails you intend to send. Finally, there is a customized Enterprise pricing plan with dedicated account management services for those sending more than 900,000 emails per month.

Unlike many of these tools, the free plan doesn’t have any limit on the number of people you send your emails to – just a limit of 6,000 emails per month in total. You have access to an advanced email editor and receive advance statistics on your campaigns.

  1. Wix ShoutOut
    Wix ShoutOut
    Free Plans: Get 3 ShoutOuts per month with the free plan.

Paid Plans: Paid Wix ShoutOut plans start at $4.90 per month.

Wix is a website builder at its core. With Wix ShoutOut, Wix has incorporated the simplicity of their web builder into a simple email marketing platform with pre-built templates and an easy-to-use builder. You can customize your emails with different backgrounds, colors, fonts, and more. Plus, the emails are mobile-ready and look great on any device. Wix ShoutOut comes with an email list management tool for easy segmentation.

  1. CleverReach
    Free Plans: Includes up to 250 subscribers and 1,000 emails per month.

Paid Plans: Paid plans start at $30 per month.

CleverReach is an enterprise-level email marketing service that includes features like automation, forms, a campaign calendar, and reports. If your email list is small and you want to make sure you’re GDPR compliant, CleverReach is a great option.

  1. Benchmark Email
    Video Player


Free Plan: Up to 2,000 subscribers and 14,000 emails per month

Paid plans: Start at $13.99 per month

Benchmark Email allows you to send beautiful, responsive campaigns in minutes with customizable email templates. The free starter plan allows you to send email campaigns to up to 2,000 of your subscribers. All paid plans include Automation Pro and personal contact follow-up tools (CRM).

The free plan includes a wide range of email features, including the drop and drag editor, responsive templates, and multiple forms, campaigns, reports, and integrations. You do need a paid plan, however, if you want to engage in A/B testing and targeted emailing. All plans with 2,500 subscribers and above include 133 features.

  1. Mailgun
    Free Plans: Includes up to 5,000 emails per month and a max of 5 Authorized Recipients.

Paid Plans: Mailgun’s paid plans start at $35 per month. There’s also a pay-as-you-go flex plan.

Mailgun is an email marketing and automation software built with developers in mind. The platform doesn’t include a drag-and-drop interface, so if you’re a user with limited technical skill this might not be the email marketing service for you. But, since this platform was built for developers, you’ll get complete flexibility so you can build your campaigns and emails exactly how you want them. Mailgun includes a reliable API-first architecture and a powerful sending infrastructure with advanced email validation so your transactional emails can go out in bulk and you don’t have to worry that they’ll bounce back or end up in the spam folder. Mailgun also has robust reporting, tracking, and analytics tools so you can stay on top of how your email campaigns are performing.

  1. TinyLetter
    Free Plans: TinyLetter is free

Paid Plans: No paid plans; you can sign up with TinyLetter creator Mailchimp, though.

TinyLetter is entirely free. You can have up to 5,000 contacts—any more and they recommend signing up for Mailchimp. With TinyLetter you can create forms to let people sign up for your email newsletter, complete with a custom background and some branding, but that’s all you get for customization. The TinyLetter email editor is simple and similar to Medium’s post editing tool. You simply type out your thoughts, add a bit of formatting, and send it off. You’ll get stats on how many people opened each of your emails, but that’s all. If you’re looking for a simple solution, this is as simple as it gets.

  1. Sendicate
    Free Plans: Sendicate is free up to 500 subscribers and 1,000 emails per month.

Paid Plans: Sendicate’s paid plans start at $9 per month.

Sendicate is almost as easy to use as TinyLetter, but comes with a few more customization tools. You can change the layout of your emails using columns, headlines, and image or video blocks. You can also add sections to create longer emails. Once you’re done, preview your email in one of Sendicate’s templates.

  1. VerticalResponse
    Free Plans: Includes up to 300 contacts and 4,000 emails per month.

Paid Plans: Pricing starts at $11 per month.

VerticalResponse lets you send emails and share them on Facebook and Twitter, too. This helps you build an audience through email and social media with customizable emails and landing pages. Designing emails is easy with pre-built sections for galleries, quotes, coupons, and more. Plus, you can schedule social media posts and emails to go out when you want.

  1. Pepipost
    Free Plans: You can send up to 30,000 emails for 30 days for free. After that, you’re limited to 100 emails per day on the free plan.

Paid Plans: Paid plans start at $17.50/month for up to 150,000 emails per month when paid annually.

Pepipost is an integrative SMTP relay service that provides fast email delivery, getting your emails to the intended recipients in under three seconds. After you’ve sent your emails, you can check the dashboard for real-time updates on your email campaign’s performance. You’ll be able to see the number of deliveries, opens, clicks, unsubscribes, and bounces. Pepipost uses AI-powered servers to optimize your emails based on the metrics for the type of email. So, using the predictive engagement features will automatically prioritize delivery to users who are most likely to engage with your email campaigns.

The free version of Pepipost gives you the freedom to store an unlimited number of contacts. In the first month of your free plan, you can send up to 30,000 emails. After that, you’ll be limited to 100 emails per day on the free plan.

  1. Kickbox
    Free Plans: Your first 100 email addresses are free.

Paid Plans: Paid plans start at $5/month for up to 500 email addresses.

Kickbox is an integrative email verification software you can use to make sure that your emails are getting where they’re supposed to go. When your emails are verified, it’s less likely that email providers will mark your emails as spam. This means better deliverability for your emails. Kickbox will go through your email list to ensure that the recipients are real and not outdated, saving you time and money with a more accurate email list.

  1. YMLP
    Free Plans: YMLP is free for up to 1,000 contacts.

Paid Plans: Paid plans start at $3.75 per month for unlimited contacts and additional features.

YMLP (Your Mailinglist Provider) is a bare-bones free email marketing tool. You’ll need to have an understanding of HTML (or have someone around who does) to get the most from this tool. You can also use MS Publisher to create your emails and YMLP does have some email templates available in its builder.

This tool is surprisingly full of features, from scheduling emails to social media integrations; it just takes some work to get it to, well, work. It’s not a straightforward software and feels a bit clunky and outdated. However, if you can get past the late-90s feels of the software, this could be an excellent email marketing tool for you.

  1. VerticalResponse
    Free Plans: VerticalResponse no longer has a “forever free” plan, but it does offer a 60-day trial that should be more than enough to let you know if this is the email marketing tool for you.

Paid Plans: Paid plans start at $11 per month and are based on the size of your email list.

VerticalResponse offers several nice features even for the pared-down 60-day free trial. It has an easy to use email editor with an HTML editor, customizable mobile templates, and access to a stock image library. VerticalResponse also includes contact list management, basic reports and analytics, automated email, Facebook and Twitter sharing, customizable popup forms, and more.

  1. Revue
    Free Plans: Revue’s free plan lets you send emails to up to 50 subscribers as well as monetize your newsletter with a paid version.

Paid Plans: Paid plans start at $4.50 per month for up to 200 subscribers when paid annually.

Revue is one of the more interesting free email marketing tools we’ve found. It acts as a curation tool so you can create a newsletter that includes everything you’ve published or read to share with your email list. You can save articles and videos with the Revue browser extension or connect your Twitter account, RSS feed, or another source to pull in the content you’ve already shared.

Once you’re ready to send your email, Revue will show you each of the items you’ve saved in your sidebar. You then simply drag and drop them into your email, customizing the descriptions, and adding sections and dividers to organize your email.

  1. Sendwithus
    Free Plans: Sendwithus offers a free plan with up to 100 recipients and 1,000 emails per month.

Paid Plans: The Lite plan from Sendwithus starts at $150 per month for up to 1,000 recipients and 500,000 emails per month.

Sendwithus is a service that makes sending emails through a transactional email service easier. It has an easy to use visual editor you can use to create your emails. It’s a great tool to manage your HTML email templates or turn your blog posts and announcements into emails you can send to your mailing list. Sendwithus is a bit technical, making it harder to set up, but once you’ve set it up correctly, you have a flexible email marketing tool that will do just about anything you need it to.

  1. Django Drip
    Django Drip
    Free Plans: Django Drip is a free, self-hosted app.

Paid Plans: You’ll need to pay for your transactional email service.

Django Drip is a free, self-hosted app for sending emails from Zapier’s development team. You can use it to send drip emails, updates, newsletters, and more. Django Drip can be hosted on your server for free. After that, you’ll need to use other tools to send your messages using a transactional email service like Amazon SES, Mailgun, or Mandrill. If you’re sending up to 62,000 emails each month, you’ll stay within the free tier on Amazon SES.

  1. Freshmarketer
    Free Plans: Freshmarketer offers a free plan for up to 500 contacts and includes the basic email builder, web form tracking, contact and list management, and some conversion optimization features.

Paid Plans: Freshmarketer has two paid plans. The Garden plan is $49 per month (billed annually) and includes the same features as the free version as well as the drag-and-drop builder, segmentation, conversion rate optimization, and more. The Estate plan is $99 per month (billed annually) and includes everything to software has to offer.

Freshmarketer makes it easy to create beautiful email campaigns, automate engagement, better understand your customers, and build a stronger customer base. You can design your email campaigns from scratch with the drag-and-drop builder or upload your HTML code to create your email. Freshmarketer also includes email templates that are ready to go. Freshmarketer has a brilliant drag-and-drop customer journey builder so you can easily deliver the right message to the right people at the right time.

  1. SendLoop

Free Plans: You can sign up for a free SendLoop account that offers 10,000 free email credits.

Paid Plans: SendLoop’s paid plans start at $9 per month for up to 500 subscribers and unlimited emails.

SendLoop is a marketing tool that helps you automate your email marketing. You can use it to create and send mobile-friendly emails with SendLoop’s drag-and-drop email builder. When you sign up for a free SendLoop plan you get:

Unlimited subscriber lists and email campaigns
Drag-and-drop email builder
Repeating email campaigns
Blog (RSS) to email campaigns
50+ mobile-friendly email templates
Full-featured API and webhooks
Dedicated delivery IP address upon request
30-day money-back guarantee, no commitment
10,000 free email credits opportunity ($100 value)
One-to-one support service
You can also easily import emails and contacts from third-party platforms (Gmail, Yahoo, etc.), as well as schedule and preview your emails before sending them. Plus, you can view your email’s spam score before you send it so you can improve deliverability. SendLoop also boasts excellent list and email management features and professional analytics about your email campaigns.

  1. RedCappi
    Free Plans: If you have fewer than 100 contacts you’ll be able to use RedCappi for free while still getting access to all of the email marketing features including API functionality and analytics.

Paid Plans: RedCappi’s paid plans are priced based on the number of contacts you have. The cost ranges from $90 per year for up to 500 contacts to $12,582 per year for up to 500,000 contacts. If your email list has more than 500,000 contacts, you’ll need to contact RedCappi for a quote.

RedCappi is an award-winning email system that can handle the email marketing needs for small- to medium-sized businesses. It offers a drag-and-drop email editor, custom email campaigns, email scheduling, and contact management tools. In addition, you can get real-time analytics from your email marketing campaigns so you can make adjustments to your workflow, optimizing your email marketing. RedCappi also integrates with social media to help you improve brand awareness, generate leads, and increase customer loyalty.

  1. AWeber
    Free Plans: AWeber is free for up to 500 subscribers and includes everything you need to grow your business with email marketing. The free plan includes AWeber branding.

Paid Plans: AWeber’s Pro plan starts at $16.15 per month (billed annually).

AWeber has been around for a while and is one of the most popular email marketing service providers on the market. AWeber integrates seamlessly with most platforms giving you access to HTML email templates, list management, autoresponders, email tracking, and a whole lot more. The paid plan includes split testing, behavioral automation, advanced analytics, eCommerce tools, and several other nice features.

  1. Right Inbox
    Right Inbox
    Free Plans: The free version of Right Inbox lets you sync an unlimited number of emails from your CRM and includes 10 monthly, reminder, private note, and “send later,” emails.

Paid Plans: Right Inbox’s paid plan starts at $5.95 per month (billed annually).

Right Inbox is an add-on that brings additional functionality and tools to Gmail. It includes five templates and five personal signatures per account. Here are some of the things Gmail can do with Right Inbox connected:

Send Later: write emails whenever you want, then schedule to be sent whenever your recipients will read them
Reminders: get reminders about important emails and conversations
Private Notes: add notes and ideas without cluttering your email or sharing with others
Sequences: write follow-up emails beforehand and have Right Inbox send them if recipients don’t open or reply to your first email
Email Tracking: know if or when your emails have been opened, how many times your emails were opened, and how many times your links were clicked

  1. MailGenius
    Free Plans: MailGenius is a free tool.

Paid Plans: None

MailGenius isn’t an email marketing service like the other tools on our list but it’s an excellent free email marketing tool. You can use it to inspect your emails to find possible reasons your emails might get sent to spam. MailGenius also has a deliverability test so you can be secure in the knowledge that your email will actually reach the people you want it to reach.

  1. CoSchedule Subject Line Tester
    CoSchedule Subject Line Tester
    Free Plans: CoSchedule’s Subject Line Tester is a free tool.

Paid Plans: None

CoSchedule is well-known for its content marketing software but the email subject line tester tool is one of the most helpful free email marketing tools we’ve found. Its sole purpose is to help you create subject lines that convert better. Here’s how your subject lines will be scored:

Overall score out of 100. The higher your score the better your subject line.
Use of words that increase opens. These are positive words or words from CoSchedule’s Word Bank. The subject line tester tool also lets you know if you include any negative words that can hurt your open rates.
Case. Get feedback on which case works best for subject lines.
Numbers. Whether you’ve included any numbers.
Character count. The number of characters used.
Word count. The number of words used.
Emoji count. How many emojis used.
Appearance preview. Get a preview of how your subject line will look on desktop and mobile.

  1. Sumo
    Free Plans: Sumo’s email capture tool is free.

Paid Plans: Sumo Pro is $468 per year and gives you access to the free Sumo features and tons of additional premium features.

Sumo is a collection of tools that can be used on just about any type of website, including WordPress websites. Once you’ve added Sumo to your site, here are the tools you’ll have access to:

List Builder 3: email optin form and custom content pop-up tool.
Scroll Box: another tool to grow your email list and generate more leads.
Smart Bar: display forms and custom content in a hello bar style display.
Share: increase your social shares and followers.
Heat Maps: find out where your visitors are clicking on your site.
…and more!
Sumo’s email capture feature is part of the free website tool that comes with other features, too. Sumo lets you capture email addresses from your website visitors and integrates with a wide range of email and marketing platforms.


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