Email Marketing Tools For Affiliate Marketing

Affiliate marketing is an attractive business model for many reasons, with the first and foremost being that it’s extremely profitable. And even though affiliate marketing is inherently profitable, there are still a few things you can do to make sure you’re getting the most bang for your buck.

One of those things is using the right email marketing tool. But with so many on the market, it can be tough to know which one will fit your needs best. That’s why we’ve put together this list of our favorite email tools for affiliate marketers like you.

Email Marketing Tools For Affiliate Marketing

Affiliate programs are the online equivalent of saying… if you scratch my back — I’ll scratch yours.

You promote a product and the company you promoted it for pays you a commission. They get a customer and you get paid. Everybody wins.

It’s this kind of back-scratching that’s been popular — really popular — for several years now.

81% of advertisers and 84% of publishers now use affiliate marketing to promote products and drive sales, with 35% of affiliate marketers now making at least $20k annually from their affiliate marketing efforts.

With that level of popularity, it’s no surprise how much money affiliate marketing is now worth. Statista estimated that in the US alone, affiliate marketing spending would reach $8.2 billion by 2022 — triple what it was a decade ago.

Chart showing the affiliate marketing spending in the US forecast.
For the purpose of this guide, we’ll be focusing on affiliate marketing programs for the email marketing industry. So if you’re looking to partner with email marketing companies to promote their products and earn affiliate income, we’ll show you the best programs to sign up with.

Without further ado — here are the 10 best email marketing affiliate marketing programs to pick from!

TABLE OF CONTENTS

1. GetResponse

GetResponse’s affiliate program is a perfect way for bloggers, ecommerce vendors, and small businesses to create a side revenue stream by recommending one of the email marketing industry’s fastest-growing solutions.

GetResponse’s program offers you:

33% recurring commission or $100 on paid accounts
Unlimited affiliate commissions on all sign-ups
120-day cookie to track referred visitors. If they convert within four months — you get the commission
To start, you can choose between two affiliate programs.

GetResponse Email Marketing Affiliate Program Commission Levels – One-off $100 Bounty Program and 33% Recurring Program.
The “bounty” program is a way to get paid quickly (you’ll get $100 for every customer who signs up for a paid account). In contrast, the “recurring” program pays you 33% of every sale you refer to them — perfect for a long-term revenue stream and the only affiliate program to do so!

Once you sign up, we’ll give you a personalized affiliate link to add to copy or images you use to promote GetResponse to ensure we can trace each referred visitor back to you.

If someone clicks on your referral link, GetResponse uses a cookie to track clicks so that every referral is linked back to your account ID, which makes it easier for you to keep an eye on which links are working best and how many referrals you have sent.

Once you join as an affiliate, you’ll get access to a range of free promotional materials like videos, banners, and sales copy to make it easier to convince visitors to check GetResponse out.

Marketing assets example from the GetResponse Affiliate Marketing Program.
Example of the marketing assets you’ll find in the GetResponse Affiliate dashboard.
The best part about GetResponse’s affiliate program is that the platform itself offers an all-in-one solution that’s both robust and affordable. Because of that, promoting GetResponse to your audience is super easy and can provide you a nice passive income stream.

And you can track your statistics so you know how much you’ve earned and how many customers you’ve referred in the affiliate dashboard.

View of the GetResponse affiliate panel with information about the earnings.
View of the GetResponse affiliate panel with information about the earnings.
View of the GetResponse affiliate panel with information about the referrals.
View of the GetResponse affiliate panel with information about the referrals.
JOIN THE GETRESPONSE AFFILIATE PROGRAM

2. ActiveCampaign
   ActiveCampaign’s affiliate program.
   ActiveCampaign’s email affiliate marketing program works on monthly recurring revenue numbers and a tiered commission structure.

Active Campaign’s program offers you:

Up to 30% recurring commission rate
90-day cookie tracking
Automatic commission payouts every month via PayPal
If you sign up, your commission falls within a tiered structure:

Silver-tier: Refer $100 of new business in 90 days and get a 20% commission
Gold tier: Refer $100 of new business in 90 days or have $500 of active accounts and get a 25% commission
Platinum tier: Refer $500 worth of new business in 90 days or have $2,000 of active accounts and earn 30% commission
Most of the other affiliate programs on this list have a 30% commission structure in place as their floor, whereas that’s the highest level you can get with ActiveCampaign. So you have to work a lot harder to reach 30% commission than the others on our list.

However, you’ll still receive payouts for any active accounts you refer. But be mindful that if your tier status drops (i.e. an active account you’ve referred cancels their plan), your commission could suffer if it drops below the threshold required.

Active Campaign also pays out commissions after 60 days, and you won’t get paid for any referrals who cancel their account or are given a refund.

3. ConvertKit
   ConvertKit Email Marketing Affiliate Program.
   ConvertKit allows anyone to join its email affiliate marketing program — even if you’re not a customer.

To join, the company asks you to bring two things to the table: an understanding of ConvertKit’s power, and an audience that needs an email marketing tool to help with their online marketing.

ConvertKit’s program offers you:

30% recurring commission
Webinars to help you convert visitors
An analytics dashboard to track progress
Like other platforms, ConvertKit uses custom links in its affiliate program to track referrals and conversions. If a visitor clicks your referral link, the cookie will track them for up to 60 days (less than most programs) and reward you with the commission if they become a customer.

The commission is also recurring for as long as the customer keeps their ConvertKit account active. The site also has a Commission Calculator, so you can get an idea of the real numbers you could be earning!

Commision calculator from ConvertKit.
Related:

1. Best email marketing services in 2022
2. 5 best ClickFunnel alternatives of 2022
3. ConvertKit vs. GetResponse comparison
4. 10 best marketing agency partner programs
5. Sendinblue

Sendinblue’s affiliate marketing program is generous because it rewards every referred customer you send them — even if they sign up for their free account.

Sendinblue’s program offers you:

5€ free trials ($6) / 100€ paid accounts ($120)
90-day cookie tracking
Agency program for recurring commissions
Every time a visitor follows your affiliate marketing link to Sendinblue’s site and signs up to one of their tools, you will get 5€ for a free account, and 100€ for a paid account.

Like many other tools on our list, Sendinblue tracks every click from your links and images to ensure you get rewarded if the customer converts. Sendinblue uses Tapfiliate to track clicks for accuracy and lets you monitor any commissions in real-time.

You can also apply for Sendinblue’s agency program, where you can earn recurring commissions for new customers and their spend. So if a customer you have referred to Sendinblue upgrades their subscription, your commission gets a boost.

Also, commission payments are processed every month via PayPal or bank transfer.

5. ClickFunnels
   ClickFunnels affiliate program details.
   ClickFunnels’ affiliates program pays affiliates up to 40% in recurring monthly commission — but there’s a catch.

To qualify for the 40%, you need to prove that you’ve referred at least 40 active ClickFunnels’ members through your affiliate ID, that those you’ve referred are paying members, and that they’ve been customers for at least 30 days.

Without the proof, you won’t qualify for the 40% monthly recurring commission rate.

However, ClickFunnels’ program still offers you:

20% recurring commission until $1000 in sales, then increasing to 30% recurring
Commission on subscriptions and other products like eBooks
One-off payments for course commissions
Because the affiliate program is set up on a recurring commission structure, as long as your referrals continue to be a ClickFunnels customer — you’ll get money in the bank!

Beware that, like the 40% commission bracket, you’ll also have to apply to earn the 30% commission by proving your referrals.

6. Moosend
   Moosend affiliate program details.
   Moosend’s affiliate marketing program is similar to others on the list — it offers recurring revenue opportunities with an analytics dashboard that tracks every referral.

As long as your referrals continue to renew their Moosend subscriptions, the company will pay you a 30% commission fee. Or as they call it — a lifetime commission!

Moosend’s program offers you:

Unique affiliate link
90-day tracking cookie
First touch attribution model
Let’s talk a little more about that last point — the first touch attribution model.

This means that if your referral link is the one that directs subscribers to Moosend’s website for the first time, you get the commission if they eventually become a customer — even if they clicked on another referral link afterward.

Your commissions will also grow if a referred customer upgrades their plan, and there’s a handy calculator you can use to see how much revenue you could earn from referrals on Moosend’s website:

Affiliate program commision calculator.

7. Constant Contact
   Constant Contact email marketing affiliate program page.
   Constant Contact’s affiliate marketing program pays a commission for referrals even if they only sign up for a free product.

If a referral converts on a free trial, you’ll earn $5. And if they turn into a paying Constant Contact customer, you’ll get paid an additional commission of $105.

Constant Contact’s program offers you:

No cap on commission payouts
$5 for all free trials/$105 paid accounts
120-day tracking cookie
Like GetResponse, Constant Contact also makes it easier to market their product to possible customers by providing you with assets to use on your website.

These ads, banners, and copy allow you to channel Constant Contact’s message on your page and match them to your own designs.

You can also track how many visitors are converting and how much you’re earning in commission using a dedicated affiliate tracking dashboard.

Read more:

1. GetResponse vs. AWeber – which one has a better deal?
2. Sendinblue vs. GetResponse – full review
3. MailerLite vs. GetResponse comparison
4. Mailigen
   Partner program page from Mailigen.
   Mailigen’s affiliate marketing program ticks most of the boxes of a good program: recurring commission, tracking cookies, and promotional assets.

The program calls its affiliates “partners” and offers increased one-off commissions for those that qualify as VIPs.

However, Mailigen’s commission payouts are a little restrictive. They won’t pay out until you’ve earned a minimum of $100 in commissions, but their website says you can arrange an alternative if you need to.

Mailigen’s program still offers you:

30% recurring commission
120-day cookie
A mix of cookies and IP addresses to track referrals
If you refer a visitor to Mailigen and they sign up, you’ll be paid a commission on most services they choose, from monthly plans to email credits. But be mindful that if the customer adds on products like SMS or email templates, you won’t be paid any commission.

9. MailerLite
   MailerLite’s affiliate email marketing program page.
   MailerLite’s affiliate program allows you to cash out commissions you have made once you hit $50.

Unlike other programs on the list with a set payout date, once you earn $50 commission with MailerLite, you just request payment, and it’ll land in your PayPal account.

MailerLite’s program offers you:

30% recurring commission
Unique affiliate tracking link
Affiliate dashboard to track conversions and commission
Like other tools on the list, you can add your unique MailerLite referral link to your website and social media pages to encourage your visitors to check out the product and sign up.

Every new visitor and conversion is tracked by MailerLite and added in real-time to your affiliate dashboard, making it super easy to track the success of your referral efforts.

However, MailerLite’s affiliate program does have some restrictions. The program doesn’t allow you to use online advertising services like Bing or Google AdWords to promote your affiliate link, and a commission is only given if a referral signs up for a paid product.

10. AWeber
    Affiliate program page from AWeber.
    Last but not least, AWeber’s affiliate marketing program helps increase your chances of earning commission using how-to videos and newsletters.

If you sign up, you’ll get access to useful explainer videos that show you how to make the most out of the program as well as regular newsletters giving you tips on how to succeed as an AWeber affiliate.

AWeber’s program offers you:

Recurring 30% referral payments
Email notifications each time a referral converts
Monthly payments for commission earnings
Like the other affiliate programs on our list, AWeber will give you an affiliate ID, so each referral you make is tracked and billed to your account.

You will also have access to a library of articles and assets you can use to promote AWeber, not just through banner ads, but also content you can add straight to your website.

And every time a referral from your site buys an AWeber product — you’ll get an instant email alert with the good news!

Wrapping up
Email affiliate marketing is a great way to create a passive income stream while promoting products you love.

The trick to choosing the best email marketing affiliate program for you is knowing which program makes it easy for you to promote their products and which commission structures work for you.

As you saw in this post, GetResponse gives you the best of both worlds:

You can pick one-off commissions ($100) or recurring revenue (33%) with unlimited commissions on all sign-ups
You also get to promote an all-in-one solution that’s both robust and affordable, which will be highly appreciated by your audience
And finally, you get access to professionally designed marketing assets & detailed reports, which will streamline your day-to-day activities and let you focus on your business’ growth.

free email marketing software for affiliate marketing

While we usually focus on influencer marketing, there are still many other forms of online marketing that businesses use regularly. One of the oldest, yet still highly effective types is email marketing. As much as email is a comparatively mature technology, email marketing still exists because it works. Over the years, many firms have developed email marketing tools to help automate the process.

Obviously, you would expect to pay for high-level automation, particularly if it saves you time and money. However, there are quite a few companies that are happy to over a free service for small users. All the email marketing tools listed here include a free plan for smaller users, usually with a maximum of 2,000 – 2,500 subscribers/recipients. In most cases, the price then rises proportionally to the number of subscribers and the number of emails that need to be sent each month.

Compare Email Marketing Software
Best for
Features
Pricing
Rating

EmailOctopus
EmailOctopus is an email marketing software solution for anyone who’s ever wanted simplicity and performance.
WEBSITE
Small to large businesses.
Auto-Responders, Campaign Analytics, Drip Campaigns, Dynamic Content
$24.00 /month (free starter package)

Convertkit
Convertkit gives you the fluidity and flexibility desired in email campaign creation and execution.
WEBSITE
Creators, bloggers and podcasters.
Landing Pages/Web Forms, Marketing Automation, Mobile Optimized Emails, AB Testing
$29.00 /month (free trial)

Sendinblue
Sendinblue is the quintessential business marketing platform. It’s more than email and SMS marketing.
Companies of all sizes.
Content Management, Customizable CTAs, Analytics/ROI Tracking, Campaign Analytics, Drip Campaigns
$25.00/month (free trial)

Omnisend
Easy-to-use omnichannel platform: email, sms, push notifications and automation
Small and medium ecommerce businesses that want to generate sales on autopilot
Email marketing, marketing automation, SMS, push notifications, pop ups & forms
Free – reach up to 250 contacts & 500 emails/mo; Paid plans start at $16/mo

EngageBay Inc
EngageBay offers software for businesses that want all the benefits of a suite of tools without worrying how they integrate with each other.
Small to medium size businesses.
AB Testing, Audience Targeting, Account Management, Automated Scheduling, Activity Tracking
$10.79/month (free starter package)

Visit our in-depth comparisons and reviews for all solutions on offer in this category

Read Reviews
Top Free Email Marketing Tools for 2022:

1. Sendinblue
   Sendinblue
   Free Plan: Up to unlimited subscribers and 300 emails per day

Paid plans: Start at $25 per month

SendinBlue offers a range of plans aimed at firms at different stages of their growth:

Free – for those getting started with SendinBlue
Lite – for new marketers
Essential – for growing businesses
Premium – for marketing pros
Enterprise – for marketers who need more
The Free plan limits users to sending 300 emails per day to unlimited contacts. Higher plans remove the daily sending limit (replacing it with a monthly figure), remove the SendinBlue logo from emails, and expand channels to include Facebook ads, landing pages, and marketing automation.

Users of all plans gain access to a mobile-friendly email designer, an email template library, email and SMS personalization, SMS marketing, and A/B testing.

2. Omnisend
   Omnisend
   Free Plan: Up to 500 emails per month

Paid plans: Start at $16 per month

Omnisend is an all-inclusive marketing automation platform. The free plan, though, is designed for merchants starting to promote their products with email marketing. While the free plan comes with a limited number of international SMS credits and Web Push notifications, you can purchase additional SMS credits if needed. In addition, the free plan allows you to use email campaigns and automated workflows to reach your customers with relevant messages – if you don’t exceed sending 500 emails per month.

If you opt for the standard plan, you can send 12x your contact list size; you also receive a limited number of SMS credits and unlimited Web Push notifications. Should you need additional SMS credits, these are available for purchase. The paid plans also significantly increase the number of segments. For instance, you can set up a flow to automatically reach people who reached a particular webpage in your online store but left or people who abandoned their shopping cart before completing the purchase.All plans come with the ability to segment your contact lists, build automations, and use features like popup boxes, sign-up boxes, landing pages, and the wheel of fortune.

3. EngageBay
   EngageBay
   Free Plan: Up to 500 contacts and 1,000 branded emails per month

Paid plans: Start at $7.79/mo for the Basic Marketing plan, paid biennially

EngageBay offers a range of products to attract targeted web visitors, engage and capture leads, nurture and turn them into happy customers. Email marketing is included in both their Marketing Bay plan and their All-in-One Suite.

You can choose from a wide array of email marketing templates to suit your business needs. You can use pre-designed templates or personalize one to meet your requirements. Use their drag and drop interface to create a template that suits your business needs. Design beautiful email templates with rich text formatting.

Apply filters of your choice. Their filters range from filtering based on country, created date, source, to tags, and a lot more. In addition, EngageBay helps you personalize your emails by adding your contacts’ attributes to the emails, rendering a personal touch.

Related Content:
10 Great Email Marketing Examples for Marketers
10 of the Best Email Newsletter Examples to Inspire You
11 of the Best Email Marketing Templates for 2022

4. EmailOctopus
   EmailOctopus
   Free Plan: Up to 2,500 subscribers and unlimited emails per month

Paid plans: Start at $19 per month

Email Octopus runs via Amazon SES. It offers all the main features required for email marketing and automation. All its plans follow a “fishy” theme, and the name for the free plan is the Shrimp Plan. This plan allows you to run email campaigns only, with the emails including Email Octopus branding. The sending stats are only kept for 90 days. Although Email Octopus permits you to send unlimited emails, Amazon charges you $0.10 for every additional 1,000 emails, once you exceed 62,000 emails per month.

The paid plans (which start with a 10,000-subscriber limit) allow both email and automation, send unbranded emails, and keep the stats forever.

All users have access to email marketing templates. You can also upload your own, with no limits on the number of templates. You can use Email Octopus to send beautifully designed newsletters or simple personalized plain text emails.

You can use their hosted forms, to collect email addresses without any complex integrations or code. Alternatively, you can use their embedded forms or WordPress plugin and collect subscriber information on your website, without writing a line of code.

Email Octopus provides real-time analytics on your campaigns.

5. MailChimp
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Free Plan: Up to 2,000 subscribers and 10,000 emails per month

Paid plans: Start at $9.99 per month

MailChimp is probably the best-known emailing mailing tool covered here. They regularly update their product and add new features. They have recently expanded to become an all-in-one marketing platform.

MailChimp has always been known for the quality of its free offering. It includes all the basics for businesses that are just getting started. It now offers fewer email marketing features in the free plan than previously but has instead added a basic service for a wider range of marketing channels: email, landing pages, Facebook and Instagram ads, social posting, postcards, and pop-up forms. The higher paid levels add in an additional channel – retargeting ads on Google, Facebook, and Instagram. The free version also includes a basic CRM with a single audience and related dashboard, tags and segments, and contact profiles.

You gain access to Mailchimp’s Content Studio in the free version, allowing you to sync and store all your photos, graphics, and other files, so your campaigns are always consistent. It also includes a range of basic templates, with additional ones available in the paid plans.

You can access some single-step automation on the free plan, such as welcome emails, order notifications, abandoned cart, and more.

6. MailerLite
   MailerLite
   Free Plan: Up to 1,000 subscribers and 12,000 emails per month

Paid plans: Start at $10 per month

MailerLite was born in 2010 to give businesses a simple yet powerful email solution to help them grow. It offers a limited free plan for those with fewer than 1,000 subscribers wanting limited features. All the paid plans offer the full feature set (and allow you to send unlimited emails), varying only by the number of subscribers,

You still gain access to many useful features with the free plan, however. These include the drag and drop editor, the rich text editor, and the built-in photo editor. You can organize things in their file manager and create mobile-friendly email newsletters. You have access to email automation and advanced segmentation, and unlike some of the competition, MailerLite includes A/B testing in its free plan.

7. MoonMail
   MoonMail
   Free Plan: Up to 2,000 subscribers and 300 emails per month

Paid plans: Start at $23.99 per month

MoonMail describes itself as the next generation omnichannel communication platform. This means that it includes email, SMS, Voice, WhatsApp, Messenger, and Bots.

The Free Forever plan allows you to send up to 300 emails/month for free – one campaign per day to a maximum of 10 recipients per campaign. This is quite a limitation, so most people will quickly move onto the Starter pack.

Free plan users still have access to a powerful drag and drop editor, although MoonMail’s branding appears in the footer if you are on the Free plan.

It is ok for beginning firms, however, as you can build a list of up to 2,000 recipients and begin segmenting them. Once you have segments of greater than 10 people, however, you will have to move into the Starter Plan, though.

8. Moosend
   Moosend
   Free Plan: Up to 1,000 subscribers and unlimited emails per month

Paid plans: Start at $10 per month

Moosend could be an excellent choice for somebody with a small email list, as it allows you to send unlimited emails to 1,000 subscribers per month. You gain access to all Moosend’s features and only begin paying once you exceed that 1,000-subscriber limit (at which point you have built a successful list).

Moosend provides custom sign-up forms to help you build your email list. You can segment your list to help you better target your emails.

Moosend offers a user-friendly drag and drop editor with a free template library. It includes multiple tools to help you design your emails.

It provides an entire tool chest of automations, simplifying your emailing process, using a three-step process:

Select the event that will set the automation in motion
Set the filter(s) you want for the trigger you selected
Choose from the list the action to be performed
Of course, you will want to know how successful your email campaigns have been. Moosend includes a comprehensive set of analytics.

9. Sender
   Sender
   Free Plan: Up to 2,500 subscribers and 15,000 emails per month

Paid plans: Start at $10 per month

Sender provides a full range of features to help lead to effective email marketing. The free plan allows you to access all the features, with the only limitations being the subscribers and maximum monthly emails.

All the company’s technical servers and legal entities are based in the EU, so it makes a point of being GDPR compliant.

You can use the software to prepare stylish emails in seconds. It includes free newsletter templates and can customize all aspects of the template to suit your unique needs. You simply choose a template from the gallery and drag and drop content elements, such as text, images, or videos. You can personalize your newsletter’s subject line or body.

Sender includes a range of automation features, including drip campaigns, welcome emails, abandoned cart emails, happy birthday emails, nurture-your-subscribers campaigns, and emails to onboard your newcomers.

10. Campayn
    Campayn
    Free Plan: Up to 500 subscribers and 12,500 emails per month

Paid plans: Start at $19 per month

As its name indicates, you can use Campayn to build quality email campaigns. If you only have a small email list (fewer than 500), then you can access their free Basic Plan. This offers all the core features.

As with most modern email marketing tools, Campayn features a simple drag and drop interface. You can set the perfect backdrop for your email message with a beautiful design that reflects your brand. You can use one of their templates or design your own.

It includes a contact manager that helps you keep your contacts up-to-date and track how they’re interacting with your emails. You can segment your list.

Campayn provides numerous options for designing sign-up forms, including website forms, hosted forms, Facebook forms, and pop-up lightbox forms.

It also makes life easier by enabling you to automate your most popular email marketing campaigns based on triggers for key customer activities.

Once you’ve started sending emails, you can track the success of every email campaign with detailed, real-time reports that allow you to see who opened it.

11. SendPulse
    SendPulse
    Free Plan: Up to 2,500 subscribers and 15.000 emails per month

Paid plans: Start at $9.85 per month

SendPulse calls itself a multi-channel marketing platform – more than just an email service. With the paid plans, you can coordinate a range of services on the central platform – email, web push, SMS, SMTP, Viber, and Facebook Messenger. You can send different types of messages separately or combine them into autoresponders.

SendPulse splits its plans up by the services you require. For example, it has a free email marketing plan, if you have fewer than 2,500 subscribers and don’t need any professional services. It also offers a free Web Push service to unlimited subscribers and unlimited web push notifications. Similarly, it provides unlimited free messages on Facebook Messenger. You can send up to 12,000 emails via SMTP or API for free.

Its email marketing is sophisticated, with a drag and drop email editor. It includes over 100 ready-made templates. You can use Automation 360 to set up email send-out, web push notifications, and SMS flows depending on variables, events, and the actions your users take.

12. Hubspot
    Hubspot
    Free Plan: Free email tools are limited to 2,000 sends per month, with HubSpot branding.

Paid plans: HubSpot’s paid marketing plans start at $480 per year.

HubSpot is best known as a CRM, but they also have a free email marketing tool to support small business transactional email needs. This easy-to-use drag-and-drop tool features a visual editor with pre-built templates to get you ready to go fast. HubSpot’s email marketing service offers native integration with its other marketing tools and provides a centralized database of contacts where you can organize lists, as well as manage and track the performance of your emails.

13. ExpressPigeon
    ExpressPigeon
    Free Plan: Free email tools are limited to 1,000 sends per month and 500 subscribers.

Paid Plans: ExpressPigeon’s paid plans start at $1,000 per month.

ExpressPigeon is a good solution for businesses with small lists that are sending to important, high-priority subscribers. It provides the tools you need to create and personalize emails, automate your email responses, and send a high volume of emails each month. With the free plan, you get access to the premium services but you’ll have low send priority.

14. Stripo
    Stripo
    Free Plans: Limited free plan includes 2 email templates, 5 test emails daily, and 1,000 monthly views.

Paid Plans: Stripo paid plans start at $125 per year.

Stripo offers two types of email editors: one for marketers with little (or no) design experience and the other for email developers (with an HTML code editor). You can use Stripo’s drag-and-drop editor to create personalized emails.

15. Mailjet
    Mailjet
    Free Plan: Up to 6,000 emails per month / 200 emails per day

Paid plans: Start at $8.69 per month

Mailjet describes itself as the email solution for fast-moving teams. You have one platform to create, edit, and send emails as a team.

Its free plan is designed for those wanting to send fewer than 6,000 emails per month. You can then choose either the Basic or Premium plans, both of which come in five pricing levels depending on the number of emails you intend to send. Finally, there is a customized Enterprise pricing plan with dedicated account management services for those sending more than 900,000 emails per month.

Unlike many of these tools, the free plan doesn’t have any limit on the number of people you send your emails to – just a limit of 6,000 emails per month in total. You have access to an advanced email editor and receive advance statistics on your campaigns.

16. Wix ShoutOut
    Wix ShoutOut
    Free Plans: Get 3 ShoutOuts per month with the free plan.

Paid Plans: Paid Wix ShoutOut plans start at $4.90 per month.

Wix is a website builder at its core. With Wix ShoutOut, Wix has incorporated the simplicity of their web builder into a simple email marketing platform with pre-built templates and an easy-to-use builder. You can customize your emails with different backgrounds, colors, fonts, and more. Plus, the emails are mobile-ready and look great on any device. Wix ShoutOut comes with an email list management tool for easy segmentation.

17. CleverReach
    CleverReach
    Free Plans: Includes up to 250 subscribers and 1,000 emails per month.

Paid Plans: Paid plans start at $30 per month.

CleverReach is an enterprise-level email marketing service that includes features like automation, forms, a campaign calendar, and reports. If your email list is small and you want to make sure you’re GDPR compliant, CleverReach is a great option.

18. Benchmark Email
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Free Plan: Up to 2,000 subscribers and 14,000 emails per month

Paid plans: Start at $13.99 per month

Benchmark Email allows you to send beautiful, responsive campaigns in minutes with customizable email templates. The free starter plan allows you to send email campaigns to up to 2,000 of your subscribers. All paid plans include Automation Pro and personal contact follow-up tools (CRM).

The free plan includes a wide range of email features, including the drop and drag editor, responsive templates, and multiple forms, campaigns, reports, and integrations. You do need a paid plan, however, if you want to engage in A/B testing and targeted emailing. All plans with 2,500 subscribers and above include 133 features.

19. Mailgun
    Mailgun
    Free Plans: Includes up to 5,000 emails per month and a max of 5 Authorized Recipients.

Paid Plans: Mailgun’s paid plans start at $35 per month. There’s also a pay-as-you-go flex plan.

Mailgun is an email marketing and automation software built with developers in mind. The platform doesn’t include a drag-and-drop interface, so if you’re a user with limited technical skill this might not be the email marketing service for you. But, since this platform was built for developers, you’ll get complete flexibility so you can build your campaigns and emails exactly how you want them. Mailgun includes a reliable API-first architecture and a powerful sending infrastructure with advanced email validation so your transactional emails can go out in bulk and you don’t have to worry that they’ll bounce back or end up in the spam folder. Mailgun also has robust reporting, tracking, and analytics tools so you can stay on top of how your email campaigns are performing.

20. TinyLetter
    TinyLetter
    Free Plans: TinyLetter is free

Paid Plans: No paid plans; you can sign up with TinyLetter creator Mailchimp, though.

TinyLetter is entirely free. You can have up to 5,000 contacts—any more and they recommend signing up for Mailchimp. With TinyLetter you can create forms to let people sign up for your email newsletter, complete with a custom background and some branding, but that’s all you get for customization. The TinyLetter email editor is simple and similar to Medium’s post editing tool. You simply type out your thoughts, add a bit of formatting, and send it off. You’ll get stats on how many people opened each of your emails, but that’s all. If you’re looking for a simple solution, this is as simple as it gets.

21. Sendicate
    Sendicate
    Free Plans: Sendicate is free up to 500 subscribers and 1,000 emails per month.

Paid Plans: Sendicate’s paid plans start at $9 per month.

Sendicate is almost as easy to use as TinyLetter, but comes with a few more customization tools. You can change the layout of your emails using columns, headlines, and image or video blocks. You can also add sections to create longer emails. Once you’re done, preview your email in one of Sendicate’s templates.

22. VerticalResponse
    VerticalResponse
    Free Plans: Includes up to 300 contacts and 4,000 emails per month.

Paid Plans: Pricing starts at $11 per month.

VerticalResponse lets you send emails and share them on Facebook and Twitter, too. This helps you build an audience through email and social media with customizable emails and landing pages. Designing emails is easy with pre-built sections for galleries, quotes, coupons, and more. Plus, you can schedule social media posts and emails to go out when you want.

23. Pepipost
    Pepipost
    Free Plans: You can send up to 30,000 emails for 30 days for free. After that, you’re limited to 100 emails per day on the free plan.

Paid Plans: Paid plans start at $17.50/month for up to 150,000 emails per month when paid annually.

Pepipost is an integrative SMTP relay service that provides fast email delivery, getting your emails to the intended recipients in under three seconds. After you’ve sent your emails, you can check the dashboard for real-time updates on your email campaign’s performance. You’ll be able to see the number of deliveries, opens, clicks, unsubscribes, and bounces. Pepipost uses AI-powered servers to optimize your emails based on the metrics for the type of email. So, using the predictive engagement features will automatically prioritize delivery to users who are most likely to engage with your email campaigns.

The free version of Pepipost gives you the freedom to store an unlimited number of contacts. In the first month of your free plan, you can send up to 30,000 emails. After that, you’ll be limited to 100 emails per day on the free plan.

24. Kickbox
    Kickbox
    Free Plans: Your first 100 email addresses are free.

Paid Plans: Paid plans start at $5/month for up to 500 email addresses.

Kickbox is an integrative email verification software you can use to make sure that your emails are getting where they’re supposed to go. When your emails are verified, it’s less likely that email providers will mark your emails as spam. This means better deliverability for your emails. Kickbox will go through your email list to ensure that the recipients are real and not outdated, saving you time and money with a more accurate email list.

25. YMLP
    YMLP
    Free Plans: YMLP is free for up to 1,000 contacts.

Paid Plans: Paid plans start at $3.75 per month for unlimited contacts and additional features.

YMLP (Your Mailinglist Provider) is a bare-bones free email marketing tool. You’ll need to have an understanding of HTML (or have someone around who does) to get the most from this tool. You can also use MS Publisher to create your emails and YMLP does have some email templates available in its builder.

This tool is surprisingly full of features, from scheduling emails to social media integrations; it just takes some work to get it to, well, work. It’s not a straightforward software and feels a bit clunky and outdated. However, if you can get past the late-90s feels of the software, this could be an excellent email marketing tool for you.

26. VerticalResponse
    VerticalResponse
    Free Plans: VerticalResponse no longer has a “forever free” plan, but it does offer a 60-day trial that should be more than enough to let you know if this is the email marketing tool for you.

Paid Plans: Paid plans start at $11 per month and are based on the size of your email list.

VerticalResponse offers several nice features even for the pared-down 60-day free trial. It has an easy to use email editor with an HTML editor, customizable mobile templates, and access to a stock image library. VerticalResponse also includes contact list management, basic reports and analytics, automated email, Facebook and Twitter sharing, customizable popup forms, and more.

27. Revue
    Revue
    Free Plans: Revue’s free plan lets you send emails to up to 50 subscribers as well as monetize your newsletter with a paid version.

Paid Plans: Paid plans start at $4.50 per month for up to 200 subscribers when paid annually.

Revue is one of the more interesting free email marketing tools we’ve found. It acts as a curation tool so you can create a newsletter that includes everything you’ve published or read to share with your email list. You can save articles and videos with the Revue browser extension or connect your Twitter account, RSS feed, or another source to pull in the content you’ve already shared.

Once you’re ready to send your email, Revue will show you each of the items you’ve saved in your sidebar. You then simply drag and drop them into your email, customizing the descriptions, and adding sections and dividers to organize your email.

28. Sendwithus
    Sendwithus
    Free Plans: Sendwithus offers a free plan with up to 100 recipients and 1,000 emails per month.

Paid Plans: The Lite plan from Sendwithus starts at $150 per month for up to 1,000 recipients and 500,000 emails per month.

Sendwithus is a service that makes sending emails through a transactional email service easier. It has an easy to use visual editor you can use to create your emails. It’s a great tool to manage your HTML email templates or turn your blog posts and announcements into emails you can send to your mailing list. Sendwithus is a bit technical, making it harder to set up, but once you’ve set it up correctly, you have a flexible email marketing tool that will do just about anything you need it to.

29. Django Drip
    Django Drip
    Free Plans: Django Drip is a free, self-hosted app.

Paid Plans: You’ll need to pay for your transactional email service.

Django Drip is a free, self-hosted app for sending emails from Zapier’s development team. You can use it to send drip emails, updates, newsletters, and more. Django Drip can be hosted on your server for free. After that, you’ll need to use other tools to send your messages using a transactional email service like Amazon SES, Mailgun, or Mandrill. If you’re sending up to 62,000 emails each month, you’ll stay within the free tier on Amazon SES.

30. Freshmarketer
    Freshmarketer
    Free Plans: Freshmarketer offers a free plan for up to 500 contacts and includes the basic email builder, web form tracking, contact and list management, and some conversion optimization features.

Paid Plans: Freshmarketer has two paid plans. The Garden plan is $49 per month (billed annually) and includes the same features as the free version as well as the drag-and-drop builder, segmentation, conversion rate optimization, and more. The Estate plan is $99 per month (billed annually) and includes everything to software has to offer.

Freshmarketer makes it easy to create beautiful email campaigns, automate engagement, better understand your customers, and build a stronger customer base. You can design your email campaigns from scratch with the drag-and-drop builder or upload your HTML code to create your email. Freshmarketer also includes email templates that are ready to go. Freshmarketer has a brilliant drag-and-drop customer journey builder so you can easily deliver the right message to the right people at the right time.

31. SendLoop
    SendLoop

Free Plans: You can sign up for a free SendLoop account that offers 10,000 free email credits.

Paid Plans: SendLoop’s paid plans start at $9 per month for up to 500 subscribers and unlimited emails.

SendLoop is a marketing tool that helps you automate your email marketing. You can use it to create and send mobile-friendly emails with SendLoop’s drag-and-drop email builder. When you sign up for a free SendLoop plan you get:

Unlimited subscriber lists and email campaigns
Drag-and-drop email builder
Repeating email campaigns
Blog (RSS) to email campaigns
50+ mobile-friendly email templates
Full-featured API and webhooks
Dedicated delivery IP address upon request
30-day money-back guarantee, no commitment
10,000 free email credits opportunity ($100 value)
One-to-one support service
You can also easily import emails and contacts from third-party platforms (Gmail, Yahoo, etc.), as well as schedule and preview your emails before sending them. Plus, you can view your email’s spam score before you send it so you can improve deliverability. SendLoop also boasts excellent list and email management features and professional analytics about your email campaigns.

32. RedCappi
    RedCappi
    Free Plans: If you have fewer than 100 contacts you’ll be able to use RedCappi for free while still getting access to all of the email marketing features including API functionality and analytics.

Paid Plans: RedCappi’s paid plans are priced based on the number of contacts you have. The cost ranges from $90 per year for up to 500 contacts to $12,582 per year for up to 500,000 contacts. If your email list has more than 500,000 contacts, you’ll need to contact RedCappi for a quote.

RedCappi is an award-winning email system that can handle the email marketing needs for small- to medium-sized businesses. It offers a drag-and-drop email editor, custom email campaigns, email scheduling, and contact management tools. In addition, you can get real-time analytics from your email marketing campaigns so you can make adjustments to your workflow, optimizing your email marketing. RedCappi also integrates with social media to help you improve brand awareness, generate leads, and increase customer loyalty.

33. AWeber
    AWeber
    Free Plans: AWeber is free for up to 500 subscribers and includes everything you need to grow your business with email marketing. The free plan includes AWeber branding.

Paid Plans: AWeber’s Pro plan starts at $16.15 per month (billed annually).

AWeber has been around for a while and is one of the most popular email marketing service providers on the market. AWeber integrates seamlessly with most platforms giving you access to HTML email templates, list management, autoresponders, email tracking, and a whole lot more. The paid plan includes split testing, behavioral automation, advanced analytics, eCommerce tools, and several other nice features.

34. Right Inbox
    Right Inbox
    Free Plans: The free version of Right Inbox lets you sync an unlimited number of emails from your CRM and includes 10 monthly, reminder, private note, and “send later,” emails.

Paid Plans: Right Inbox’s paid plan starts at $5.95 per month (billed annually).

Right Inbox is an add-on that brings additional functionality and tools to Gmail. It includes five templates and five personal signatures per account. Here are some of the things Gmail can do with Right Inbox connected:

Send Later: write emails whenever you want, then schedule to be sent whenever your recipients will read them
Reminders: get reminders about important emails and conversations
Private Notes: add notes and ideas without cluttering your email or sharing with others
Sequences: write follow-up emails beforehand and have Right Inbox send them if recipients don’t open or reply to your first email
Email Tracking: know if or when your emails have been opened, how many times your emails were opened, and how many times your links were clicked

35. MailGenius
    MailGenius
    Free Plans: MailGenius is a free tool.

Paid Plans: None

MailGenius isn’t an email marketing service like the other tools on our list but it’s an excellent free email marketing tool. You can use it to inspect your emails to find possible reasons your emails might get sent to spam. MailGenius also has a deliverability test so you can be secure in the knowledge that your email will actually reach the people you want it to reach.

36. CoSchedule Subject Line Tester
    CoSchedule Subject Line Tester
    Free Plans: CoSchedule’s Subject Line Tester is a free tool.

Paid Plans: None

CoSchedule is well-known for its content marketing software but the email subject line tester tool is one of the most helpful free email marketing tools we’ve found. Its sole purpose is to help you create subject lines that convert better. Here’s how your subject lines will be scored:

Overall score out of 100. The higher your score the better your subject line.
Use of words that increase opens. These are positive words or words from CoSchedule’s Word Bank. The subject line tester tool also lets you know if you include any negative words that can hurt your open rates.
Case. Get feedback on which case works best for subject lines.
Numbers. Whether you’ve included any numbers.
Character count. The number of characters used.
Word count. The number of words used.
Emoji count. How many emojis used.
Appearance preview. Get a preview of how your subject line will look on desktop and mobile.

37. Sumo
    Sumo
    Free Plans: Sumo’s email capture tool is free.

Paid Plans: Sumo Pro is $468 per year and gives you access to the free Sumo features and tons of additional premium features.

Sumo is a collection of tools that can be used on just about any type of website, including WordPress websites. Once you’ve added Sumo to your site, here are the tools you’ll have access to:

List Builder 3: email optin form and custom content pop-up tool.
Scroll Box: another tool to grow your email list and generate more leads.
Smart Bar: display forms and custom content in a hello bar style display.
Share: increase your social shares and followers.
Heat Maps: find out where your visitors are clicking on your site.
…and more!

Conclusion

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