Email Marketing Tools For Ecommerce

As an ecommerce company, your store is the front-end of your business. But it’s not the only way that you interact with customers and generate revenue. Email marketing is a major part of many businesses’ daily operations. It helps you build relationships with customers and provide them with a good reason to keep coming back to your site.

There are lots of email marketing tools for ecommerce businesses to choose from, but which ones are the best? We’ve put together a list of some of the best email marketing tools for ecommerce companies today. Keep reading to learn more!

7 Proven Email Marketing Platforms for eCommerce

Email Marketing Tools For Ecommerce

Is email still the best marketing method? Although you see obituaries for it now and then, email is still the winner. With so many social media channels, it’s easy to forget that email is still the most powerful promotional method available to online retailers, whether you’re going off clicks, conversions, or overall ROI. In fact, email had a median ROI of 122% which is four times greater than any other marketing method including social media, direct mail, and paid search.

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Ecommerce customers who received multiple abandoned shopping cart emails are 2.4 times more likely to complete the purchase than those who receive only one follow up email.

Email marketing is vital because it:

Provides a direct link between businesses and customers

Allows retailers to ride the growing trend of personalization

Permits gathering and testing data-driven insights

Is the best way to segment and target customers with customized offers and promotions.
To leverage the benefits of a quality email campaign requires a robust platform that can handle the segmentation demands of current marketing trends.

7 Email Marketing Tools Driving eCommerce Sales
We’ve selected seven top email marketing platforms proven to work for eCommerce campaigns.

1. MailChimp
Email Marketing Platforms Blog MailChimp Screenshot

MailChimp has over 14 million customers and is popular with small and medium-sized businesses. It gained a reputation for ease-of-use and its focus on eye-catching, beautifully designed email templates, and opt-in forms.

MailChimp also integrates with a wide array of third-party tools, including many eCommerce platforms such as Shopify, Magento, and BigCommerce, to name just a few. Features include trigger-based messaging, spam score checking, and a full array of reporting. You can also preview your messages in various email clients, use geo-targeting and time-zone-based delivery.

Pricing: Free for up to 2000 subscribers, around $5/month for every additional 500 subscribers. They charge $199/month for enterprise-level features.

2. Constant Contact
Email Marketing Platforms Blog ConstantContact Screenshot

Constant Contact stands out for its intuitive dashboard and easily-accessible features. It’s user-friendly and comes with support over the phone or live chat. They offer extensive training materials. They include a variety of templates to run surveys, coupons, invitations, and add video. It is also a complete contact management system.

Pricing: Plans begin at either $20/month (for the basic plan) or $45/month (for the “Plus” plan), each for up to 500 subscribers. The monthly price increases incrementally with more subscribers. One month free.

3. Klaviyo
Email Marketing Platforms Blog Klaviyo Screenshot

While most platforms are designed to send email, Klaviyo was designed to capture customer data from eCommerce sites and leverage it for personalized email campaigns. They include multiple abandoned cart follow-up sequences to increase conversions and sales.

Klaviyo integrates with all eCommerce web designer customer designed and standard CRM platforms to maximize your lead generation. It offers a complete automated marketing system that includes emails and ads. It is highly customizable for any targeted segmentation.

Pricing: Starts at $25/month for up to 500 subscribers and 3,000 emails.

4. AWeber
Email Marketing Platforms Blog AWeber Screenshot

AWeber is another considerable email service provider and was one of the first email marketing tools to enter the market. Like MailChimp, one of its main strengths is the number of integrations it offers with eCommerce platforms.

If you’re looking for a comprehensive solution with access to top-quality support and a wealth of training materials, AWeber is a solid choice. It integrates with BigCommerce, Magento, and Shopify along with a host of other eCommerce-related apps and CRM platforms.

Pricing: Plans start at $19/month for up to 500 subscribers. For a subscriber base above 25,000, custom plans are available, and they offer a 30-day free trial.

5. Active Campaign
Email Marketing Platforms Blog ActiveCampaign Screenshot

Active Campaign provides a multi-faceted platform. Dynamic campaign content helps maintain relevant content to your segmented lists. They offer unlimited personalization. Every custom field you create automatically becomes a new personalization tag.

It has fifteen tools including on-site and SMS messaging, CRM tools, extensive site, and email analytics.

Pricing: They have a sliding scale tool to display the pricing based on volume. However, the beginning level or “Lite” plan starts at $69 per month. They offer free migration from another platform.

6. HubSpot
Email Marketing Platforms Blog HubSpot Screenshot

Hubspot’s email marketing tools are part of their much larger Marketing Hub plan, which includes everything from lead analytics to blog content management. It’s an intuitive platform, with all the features you would expect, and is ideal for those looking for a full suite of tools, not just an email marketing solution.

Pricing: Basic plans start at $200/month, and contracts must be pre-paid for a year. Enterprise plans start at $2,400/month. The free plan does not include email marketing. They offer a free demo.

7. Keap
Email Marketing Platforms Blog Infusionsoft Screenshot

Much like Active Campaign, Keap is a full-fledged solution for managing all aspects of your email marketing campaigns. Designed for smaller businesses, it includes features for segmentation, tracking, and automation. There are also hundreds of integrations with CRM systems, eCommerce platforms, and third-party software providers. They offer a 10-minute, webinar or one-hour live demo.

Keap’s features benefit online retailers, such as product promotion templates, payment integrations, and re-engagement campaign automation.

Pricing: Basic plans start at $85/month but increase to $174/month if you add the “eCommerce” and “Sales pipeline” features. There is also a one-time $299 fee “for new user training not included in the monthly quote.”

Email Still Rules Don’t Miss Out
Email is still the best marketing strategy available to online retailers. And if you’re not leveraging it as much as possible, then you’re missing out on sales and revenue.

The tools on this list provide a set of features that enable you to get the absolute maximum from your campaigns. There are software solutions to meet a range of goals, whether you’re looking for a streamlined way of regularly reaching your customers, or a fully comprehensive package with CRM integrations, artificial intelligence, automation, and more.

ecommerce email marketing examples

Every time you communicate with a customer, your relationship with them is influenced.

Email marketing’s main strength has always been its versatility. This makes it a great tool for the modern ecommerce marketer, who’ll need to communicate with customers at various stages of the shopping and buying processes.

The best way to get ideas is to look at ecommerce email examples proven to work.
Get inspired by these outstanding ecommerce email examples.
The right email can improve sales numbers, build your brand, and can be effective whether a customer is browsing, buying, or even following up after a purchase. Here are 20 ecommerce email examples you can draw inspiration from.

  1. Shipping confirmation
    Shipping confirmation by Taylor Stitch ecommerce email example
    Source: Really Good Emails

What do customers like besides great products? Certainty. Triggered emails like this shipping confirmation email from Taylor Stitch take the guesswork out of things for your buyers. Ecommerce email examples like this show when simplicity and a text-heavy presentation is appropriate.

Your buyers want to know their order was received in your system, completed with all the details including the product, shipping/billing addresses, shipping method, and price. Add in options to track or initiate a return, and this email gives recent buyers everything they need.

  1. Special deal
    Taylor Stitch special deals ecommerce email example
    Source: Really Good Emails

When it comes to showing off special deals and products, presentation is everything. Taylor Stitch’s email gets your attention right away, using sleek images of the product. There’s also just enough text to help you see how you’ll save with this deal.

This email is great because it perfectly balances appropriate images and need-to-know information, keeping things simple, so the products speak for themselves.

  1. Abandoned cart
    Food52 abandoned cart ecommerce email example
    Source: Really Good Emails

You’ll never want to see your customers abandon their carts, but maybe they had a browser problem or simply got busy and forgot about finishing up their transactions. Abandoned cart emails can be triggered when a product is left in a cart for a set period of time without completing the transaction.

This email from Food52 is designed with a simple format, combining one basic image with a conservative amount of text. Rather than a lengthy plea for the customer to finish their purchase, it functions more like a gentle reminder.

  1. Free gift
    Purple free gift ecommerce email example
    Source: Really Good Emails

There’s not a person out there who doesn’t like getting a freebie when they make a purchase. This email from Purple outlines the free gift options customers have when they make a purchase.

The language is clear, along with images, so there’s no confusion about what’s available. Customers will appreciate the complimentary gift and the clear description of what qualifies.

  1. Referral reward
    Massdrop referral reward ecommerce email example
    Source: Really Good Emails

Referral programs are a great ecommerce tactic for gaining more customers through word-of-mouth promotion. Ecommerce email examples of this system should always be clear of how they’re rewarding the person who referred the company.

This referral credit progress email from Massdrop is not only clear, but it provides a clickable link where customers can track the journey of the person they referred, so they know when their reward is coming.

  1. Welcome
    Massdrop welcome ecommerce email example
    Source: Really Good Emails

There’s nothing like being given a warm welcome when you join a company’s mailing list. This email from Massdrop gives users plenty of direction on what they can do next.

They can contact the company, give feedback, join in community discussions, or explore a wide variety of product categories. Welcome emails should be a holistic launch pad with multiple click-through options consisting of minimal text.

  1. Product arrival
    Peloton product arrival ecommerce email example
    Source: Really Good Emails

The launch of a new product is always important to promote, especially if you’re looking to increase sales numbers. This email from Peloton shows how to do it the right way.

Start with a simple image of the product, followed by one header, and a small amount of text broken up into several sections. Close it out by giving readers the option to find more information, and you’ve effectively put your new product on the market.

  1. Product sale
    Out-of-stock notifications can bring buyers back to your store.
    Source: Really Good Emails

If you have the technology on your site to track users’ activity, you can set up product update emails like this one from UNIQLO. If you know what they want, you can let them know when the price drops.

This simple reminder is a great way to alert them to a deal they may have otherwise missed, and it shows them you’re out to help them save. Cap it off with a couple of other item suggestions for good measure.

  1. Webinar invitation
    Zoom webinar invitation ecommerce email example
    Source: Really Good Emails

If you’re in the tech industry, support is everything. Customers need to know exactly how to get the most out of their purchases. This Zoom webinar invitation shows how to promote this type of help.

With an invitation to schedule, a list of upcoming events, and more, this email combines everything you’ll need to empower your customers with the knowledge to use your products. It could also save you from getting a few thousand questions emailed to you.

  1. New changes
    Coinbase new account changes ecommerce email example
    Source: Really Good Emails

It’s never fun for customers to log into their account and think: “What’s going on?” When changes are being enacted, it’s wise to update those affected via email.

Coinbase’s account changes notification is an example of how to do it, with a clear header, simple paragraph, and a clear list of changes to expect. When your customers feel up to date on your product or service, they’ll be more likely to use it with confidence.

  1. Invitation to sell
    eBay invitation to sell ecommerce email example
    Source: Really Good Emails

In eBay’s case, this email is about helping buyers try their hand at selling. However, this format can be used to help customers take advantage of any lesser-used aspect of your product. If it has a function they aren’t focusing on, show them the basics.

Simple bullet points and distinct sections make it easy to explain the fundamentals and get your readers curious enough to explore more.

  1. Help guide
    Squarespace help guide ecommerce email example
    Source: Really Good Emails

Another help email, this one from Squarespace goes for a more interactive approach by having a video included. It also has links to help guides and webinars, so you can search around yourself or go into a more interactive environment to get the answers you need.

Notice the alternating image placement from left to right in the body. This isn’t just better for aesthetics; it makes things seem simpler and easier to digest.

  1. Video tutorial
    Design Files video tutorial ecommerce email example
    Source: Really Good Emails

This email from Design Files takes the video tutorial a step further, making it the focal point of the content. It’s focused on a specific aspect of the product, which makes it a good candidate for targeted content.

If your customers seem to have a lot of questions about one particular aspect of your product line, consider making a video explaining things and sending it in an email. The presentation may be simple, but that’s good, since the bulk of the content will be in the video.

  1. Limited time sale
    Nokia limited time sale ecommerce email example
    Source: Really Good Emails

There’s nothing worse than missing out on a sale, and the best way to keep customers informed is to let them know how much time is remaining.

This Nokia email lets readers know a sale is winding down and provides little information about what’s available. The best thing about these emails is that they can be sent at various intervals—when there’s a week left, three days left, one day left, etc.

  1. Closeout sale
    Barebones closeout sale ecommerce email example
    Source: Really Good Emails

Here’s Barebones’ time-sensitive sale email. However, this one shows how you can get a bit more creative with your CTAs.

Rather than just saying the sale is ending and providing a link to the product page, each product or product category can get its own link. The advantage is that it helps users save that little bit of time when they’re looking to get to the sale as quickly as possible.

  1. Delivery confirmation
    Instacart delivery confirmation ecommerce email example
    Source: Really Good Emails

Delivery confirmation emails are good for two reasons: As Instacart’s email shows, you can provide customers with all the info they need so they remember what they ordered and how much they paid.

  1. Trial ending
    Netflix trial ending ecommerce email example
    Source: Really Good Emails

When a product trial ends, there are a lot of variables to consider. Will the customer continue on as a paying subscriber? Will they know why they’re being charged?

Simple ecommerce email examples like this one show how to keep them informed about the upcoming change. Point of advice: provide them with easy help and contact links, so they can follow up with their decision.

  1. Product rating and review
    Chewy product rating and review ecommerce email example
    Source: Really Good Emails

Reviews are what help companies get better. This Chewy email shows how to ask for one, including using quick links to the specific products you’d like feedback on.

As a nice touch, they included the phone number at the bottom. This is a great way to get feedback from those who prefer private reviews rather than public posts.

  1. Tips list
    Todoist tips ecommerce email example
    Source: Really Good Emails

If you want your customers to get more out of your products, make sure they know all the tips and tricks they have at their disposal.

Emails like this one from Todoist highlight cool ways to use a product and are great to send out if you’re looking to ask for feedback soon after.

  1. Upcoming product
    Boosted upcoming product promotion email example
    Source: Really Good Emails

Why wait until a product is launched to promote it?

If you want to build anticipation and get the store page a lot of attention on launch day, start talking about the product in the days or even weeks leading up to its release. This email from Boosted does it right with a minimalist presentation that adds to the mystery factor.

Wrap up
Ecommerce emails come in many forms. Product launches, cart recovery, purchase confirmation—what do they all have in common? They get right to the point quickly. Remember:

Ecommerce emails should be concise and focused on the topic
Use a combination of images and text, but take a conservative or minimalist approach
Provide good links to the product pages or support resources readers may need
When you think about your readers, the ideas for email design and click-through options will become apparent. Once they do, you’ll be creating great ecommerce emails just like these.


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