Emails are one of the most effective marketing tools a startup can use. Tools like Mailchimp make it even easier to create emails that are beautifully designed, highly personalized, and easy to send out.
The only problem is, there are so many email marketing tools for startups that it can be hard to choose one! That’s why we’ve put together this list of the best options, along with the pros and cons of each.
We’ve also included some tips on how to start using email marketing right away!
Email Marketing Tools For Startups
Traffic generation techniques and driving branding through digital marketing has been talked about so extensively already that we do not need to review them any more.
Almost any startup can learn to use Google Ads, Facebook Ads, content and organic search engine optimisation (SEO) to get traffic at the top of their funnel. These are great ways to get the word out and making the brand visible.
However, in order to nurture your leads and keep your customers engaged, you need to master email marketing.
Email marketing remains the most powerful channel to communicate directly with the people who want to hear from you. This includes your blog’s content audience, your customers, people who want to work with you in the future, and your leads for the products and services you plan to sell.
When people sign up for a service, the most important initial communication, like login details, receipt of purchase, etc, is expected to be communicated over email. This also includes sending out relevant and personalised content so that you have your subscribers’ undivided attention.
Email Marketing
Relevance in the times of instant communication
Many digital marketing experts claim that email marketing is dead because of the rise of Twitter, Instagram, and other social media platforms and, most importantly, instant communication apps such as Facebook Messenger and WhatsApp. But email still continues to drive revenues at our startup and for thousands of other startups in the world.
Email marketing works when email subscribers expect to receive an email from you. Else, unsolicited emails are just spam.
Many startups have tried to use email marketing to drive brand awareness and instant sales, but it doesn’t work. That’s when people claim email marketing is dead. But the problem lies in the fact that people have little to no idea about how to do it correctly.
The permission to reach the inbox of the subscriber should be used judicially and nurtured over time with relevant content.
Email marketing is personal because the email inbox is a personal space. And people like to hear from people, rather than brand names, because people want to connect with people. (Read Seth Godin’s Permission Marketing, if you haven’t read it yet).
When people give you permission to communicate with them, and you carefully nurture that permission without abusing it with promotional messages, email marketing can work wonders.
In this article, I want to talk about the top five email marketing tools that startups can use. These tools are pocket-friendly, have an easy on-boarding procedure, and come with the basic set of features that startups can use without the need to have a tech team.
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Awhile back, email marketing software was not cheap and one had to pay heavy upfront costs to get things up and running. Most of the email marketing tools in the market nowadays will charge you based on the total amount of email subscribers you have hosted with them. That way you are not going to incur heavy upfront costs like setup fee. You will pay more only when your business grows along with it.
Most of these email marketing tools come with a free trial or a money-back guarantee. You can experiment with multiple tools without risking money and find the best fit for you.
So here goes my list:
ConvertKit
ConvertKit is one of my favourite email marketing tools. Their interface is simple and easy to use. Nathan Barry, Founder of ConvertKit, is a designer himself, and he has taken a personal interest in designing the user interface.
The ConvertKit plan starts with $29 a month for up to 1,000 subscribers. If you have 10,000 subscribers, you would pay $119 a month. The cost goes up based on the number of subscribers you have.
ConvertKit is the only tool that allows unlimited email sending for any given number of subscribers you have. Most of the email marketing tools have a sending limit of seven to 12 emails per subscriber per month, and if you send more emails, you will be billed separately.
For example, if you have 1,00,000 subscribers, you will be able to send a total of 5,00,000 emails a month and if you send another 5,00,000 emails to the same subscriber base, you will be charged the equivalent of having 2,00,000 subscribers. Such pricing is unpredictable and gives early-stage startups surprise bills.
ConvertKit is made for bloggers and info-product marketers, but it works for anyone who has a focus on personal branding.
Many email marketing tools come with a lot of bells and whistles, which include fancy HTML email templates. ConvertKit keeps the focus on the conversation and doesn’t encourage you to add fancy designs. The email editor is plain and simple, and your HTML emails look more like plain text emails.
If you are looking to send heavy branded HTML emails, then ConvertKit might not be the right option for you. However, if you are trying to leverage 1:1 communication with your subscribers with written content, ConvertKit is the best fit for you.
ConvertKit also has the best delivery rate in the industry and has a high conversion ratio for emails sends to opens. They have maintained the reputation of their email servers very well by carefully monitoring all the users and preventing spam complaints.
One downside of ConvertKit is that they do not support highly customisable automation. If you are looking to build custom marketing automation funnels, then ActiveCampaign might be a better fit for you.
ActiveCampaign
There are three reasons why ActiveCampaign is better than ConvertKit. The pricing of ActiveCampaign is slightly lower than ConvertKit at higher subscriber slabs.
For 1,000 subscribers the monthly pricing plan starts at $29 a month – which is almost the same as ConvertKit. If you have 10,000 subscribers, the pricing is $129 a month.
At higher subscriber slabs, there are significant differences in pricing. If you have 100,000 subscribers, you will be paying $459 a month for the Lite Plan on ActiveCampaign, and $679 a month for ConvertKit.
While ConvertKit doesn’t have multiple plans, ActiveCampaign comes with four different plans.
The Lite plan of ConvertKit is good enough for most of the bloggers, information product marketers, and startups. If you also want sales automation with features like Lead Scoring, then the Plus plan will be the right fit for you.
The professional plan comes with predictive sending and site messaging. And there is also an enterprise plan for people who want to customise the entire offering.
ActiveCampaign allows you to add webhooks in the automation, which helps you pass data to other tools. You can also set up an SMS drip campaign with ActiveCampaign – which is not available with tools like ConvertKit.
If you have a lot of subscribers, are very price conscious, and if you want to have the possibility of upgrading to a CRM automation suite in the future with the same subscriber database, I would recommend ActiveCampaign over ConvertKit.
The only downside of ActiveCampaign is that the tool is much more complex to use than ConvertKit. You might find it difficult to create a simple drip marketing automation and finding an email template that looks like plain text emails (if plain text emails are your preference).
Aweber
Aweber is one of the oldest email marketing companies in the world. Aweber has a very simple interface and allows users to send plain text emails. Plain text emails have a higher chance of landing in the primary tab of Gmail (and 90 percent of internet users who use email are on Gmail).
Aweber has high-reputation email servers that have built trust with the email ISPs over the years. This helps to get very high delivery rates and open rates for your email campaigns.
The pricing of Aweber is very simple. The basic plan for 500 subscribers comes at $19 a month. If you have 10,000 subscribers, it would cost $69 a month. It’s $149 a month for up to 25,000 subscribers. And beyond that, it’s $8 additional for every 1,000 new subscribers that are added to the database.
Aweber supports the creation of a simple drip marketing campaign but is not the best tool to build complex automation.
Drip.com
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Drip is one of the most sophistical email marketing and CRM tools out there in the market.
Initially Drip was competing against ActiveCampaign and ConvertKit with the same set of features and pricing. Later Drip has rebranded itself into a communication tool for e-commerce companies.
If you are an ecommerce startup, Drip.com might be the right option for you as they have custom built the features keeping in mind the needs of an ecommerce startup.
The pricing starts at $49 a month for 2,500 subscribers and goes up to $1,300 per month for 100,000 subscribers. Drip.com is the highest priced tool on my list.
Drip allows advanced rules and liquid templating, which helps you dynamically change the content on the email based on Subscriber tags. Unless you are an ecommerce startup, I wouldn’t recommend using Drip.com.
MailChimp
Any mention of email marketing tools for startups brings MailChimp into the conversation. MailChimp is the largest provider of email marketing services for the internet, and one of the oldest and most profitable companies in this field.
MailChimp is the only tool that comes with a free plan. For up to 2,000 subscribers, there is no cost. You can upload your subscribers and send emails for free. Just make sure that the subscriber list you have is an option subscriber list. If your email campaigns have a high spam complaint rate and bounce rate, MailChimp will immediately ban your account.
If you want all the features of MailChimp that include marketing automation, I recommend the Pro plan. It costs $199 a month, and then additional pricing based on the number of subscribers you have. For 1,00,000 subscribers, you will pay $475 per month plus $199 a month, which puts you at a cost of $674 per month.
MailChimp, being a leader in the email marketing field, has the best email servers that help you get the best delivery and open rates for your email marketing campaigns. Advanced automation is still difficult with MailChimp and the learning curve is steep.
The pricing is very similar to ConvertKit. And ActiveCampaign is much cheaper with a better set of features.
Final thoughts
My personal recommendation for the best email marketing tools will be ConvertKit, and ActiveCampaign. Both have a compelling set of features, come with flexible pricing, and have great customer support.
I wouldn’t recommend setting up your own email server for sending emails. Setting up your own server is complex and there are too many chances of failure. Signing up for an email marketing service provider is always easy and gives you peace of mind as you scale up your business.
email marketing tools list
Email marketing tools are very useful and cost-effective to market your products and services. They are especially great marketing tools for small businesses that don’t have the technical know-how.
There were more than 3.7 billion global email users in 2017 and this number is expected to further grow to 4.3 billion users by 2022.
That is too big an opportunity to miss, for any marketer. And don’t forget, for every dollar invested in email marketing, marketers can get a return of over $38. That’s an ROI of 3800%.
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Pro Tip: Identify the KPIs for every email campaign right in the beginning. In this way, you can measure your campaign’s performance more precisely.
But, what is email marketing and why should you use it?
Let’s find out.
Disclosure: This content has a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).
Table of Contents
What Is Email Marketing and Why Do You Need It?
How Can You Choose the Best Email Marketing Tool?
Integrations
Mobile-Optimization
Features and Functionalities
What Are the Benefits of Using an Email Marketing Tool?
Predesigned Templates
Manage Your Email Lists
Analytics
Follow the Rules and Protect Your Reputation
What Are Some Email Marketing Best Practices?
Know Your Audience
Send Your Emails at the Right Times
Choose a Sending Frequency
Use Great Subject Lines and Clear Calls-to-Action
Accept Feedback
Test, Track, and Measure
Bonus Tool: MailGenius
What Are the Best Email Marketing Tools for Your Business?
- Pinpointe
- Sender
- Flodesk
- SendinBlue
- Omnisend
- EasySendy
- HubSpot Marketing Free Email
- Leadfeeder
- GetResponse
- Constant Contact
- Clearbit Connect
- BombBomb
- Cakemail
- ConvertKit
- EmailOctopus
- FeedBlitz
- Infusionsoft
- Campaign Monitor
- Litmus
- Mailgun
- MotionMail
- NewsletterBreeze
- Sendbloom
- Sendy
- Slik
- Mailchimp
- ActiveCampaign
- Drip
- MailerLite
- AWeber
- Exponea
- SendX
Bouns Tool #1: Zoho Mail
Bouns Tool #2: Sendloop
FAQs
Have You Decided Which Email Marketing Tool You Want?
What Is Email Marketing and Why Do You Need It?
Email marketing refers to the practice where marketers reach out to their target audiences via emails. It can be used for acquiring new customers as well as engaging current ones.
Email marketing allows you to build trust with customers and foster customer loyalty. You can keep them informed about promotions, product launches, discounts, and offers.
This is a direct way of reaching your customers and via a channel that they like.
Why is this?
Well, consumers prefer brands to communicate with them via email over other forms of communication.
SmarterHQ stats Best Email Marketing Tool
Image via SmarterHQ
There are some more things you need to know about email marketing.
You send emails to people who have given you permission to send emails by giving you their contact information. This automatically filters out the people who are absolutely not interested and thus makes email marketing more effective.
Additionally, the ROI of email marketing is also easy to measure with the help of email marketing tools. All of these tools provide basic analytics data on metrics like open rates, click rates, etc.
But how do you determine which email marketing tool is the best?
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How Can You Choose the Best Email Marketing Tool?
Email marketing tools can help you manage your email list, connect with your customers, and manage your email campaigns.
So, are all email marketing tools good for you?
Here are some of the factors to consider when choosing the best option for your business:
Integrations
Does the email marketing service integrate seamlessly with your customer relationship management software (CRM)?
It should also integrate easily with other third-party apps and social media platforms. Seamless integration allows you to handle customer data better and easily view key metrics.
You will also have an easy time determining which campaigns perform better and which ones need improvement.
Mobile-Optimization
According to an IBM study, most consumers prefer to read their emails on mobile. 49.1% of all emails in the world are opened on mobile. Compare this to 33.3% read on webmail and 17.6% on desktop.
IBM stats Best Email Marketing Tool
Image via IBM
Choose an email marketing tool that has mobile-optimized templates. This way, your audience can read your emails clearly both on mobile and desktop.
Features and Functionalities
Before you choose an email marketing tool, consider these:
Does the service provider allow you to do more than just create drip campaigns?
Can you use it to run abandoned cart campaigns?
Can you track orders and tracking info?
Can you automate newsletters with relevant product promotions?
Can you customize customer responses based on each request received?
Can you effectively track, monitor, and analyze campaigns during and after completion?
Choose these options depending on the size of your business, the number of emails you plan to send, and the number of campaigns you need to run.
What Are the Benefits of Using an Email Marketing Tool?
Why should you bother using an email marketing platform?
Well, here are some of the advantages of using email marketing platforms:
Predesigned Templates
You do not have to design a template every time you need to run a campaign. Email marketing platforms provide you with numerous templates that you can customize to suit your brand colors and themes.
These templates work for all email service providers, including Yahoo, Gmail, Outlook, and others.
Manage Your Email Lists
You can use email marketing services that automatically manage your email list. They make it easy for you to segment your contacts and track the performance of your campaigns.
You can also send bulk personalized emails to your target audience without getting flagged as spam.
Analytics
These platforms provide analytics data on who opened your emails and which ones they opened. You can also find out how many links a subscriber clicked on, what subject lines were most effective, and so on.
This information allows you to tweak your strategy for better results.
Follow the Rules and Protect Your Reputation
The providers help you follow set rules and regulations within the email landscape.
For example:
Email marketing tools encourage you to provide an opt-out option to your subscribers. They also ensure that your subscribers can see your contact information when they receive your emails.
If you send bulk emails with a Gmail or Yahoo account, you run the risk of having your account shut down for running spammy practices. Email marketing tools, on the other hand, allow you to send bulk emails and not get flagged as spam.
What Are Some Email Marketing Best Practices?
Are you ready to boost your email marketing ROI?
Here are some best practices to take your marketing to the next level:
Know Your Audience
Your audience is more than their first or last name. You must understand:
Their demographics
The kind of communication they prefer
What sets them apart from the general population?
You can get this information from your analytics data that can help you improve your email marketing strategy. It can also help you personalize your communications with your audience.
Send Your Emails at the Right Times
There are numerous studies on when one should send emails, but therein lies the big problem.
If Wednesday 10:00 am is the best time, according to studies, to send an email, then everyone will be waiting to send their emails at that time.
And the result?
Your target consumers get emails from different subscription services at the same time. Your email could easily disappear in that crowd.
So, when should you send your emails?
Choose the best time for your email list. Conduct tests and use analytics to figure out what time your target audience reads your emails more.
What days do you get the most open rates?
Keep testing until you find the best time for your subscribers, then use that consistently. This way, your audience can expect to receive your email on a particular day at a specific time. Consistency in sending emails can also help you improve open rates.
Choose a Sending Frequency
How many emails should you send to your audience and how often?
You may want more traffic for your website, but sending too many emails may put them off instead of increasing sales.
In this case, less is more. Make sure that every email you send to your contacts adds value to their life.
How frequently you send depends on what you have to offer. If you think you can send relevant and useful emails on a weekly basis, then do that. Otherwise, you can go for bi-weekly or monthly emails or newsletters.
Use Great Subject Lines and Clear Calls-to-Action
The best email subject lines are catchy, personalized, and creative.
Your subject line should encourage the reader to open your email. Therefore, it is important to write subject lines that are eye-catching. You can also personalize them and be creative to get more people to open your emails.
You should also have calls-to-action that direct your readers to your website. Let your email recipients know what to do next.
Make sure the call-to-action is clearly visible and has strong action words. You could also include a timer or an expiry date for an offer to create a sense of urgency.
Accept Feedback
Make it easy for your audience to send feedback after reading your content. It could be an email address, your social media accounts, or any other mode of communication.
Do not use “noreply” email addresses to send emails to your subscribers. Rather, you should open a line of communication between you and your audience.
The many responses you get may overwhelm you. But, it is worth the effort as it shows that you are open for feedback and makes people trust you more.
Test, Track, and Measure
Test your subject lines, calls-to-action, and messages to see which ones drive the best results. Find out if your current tactics are getting the desired results for your campaigns.
Are you achieving your email marketing goals?
Do you need to change some of your tactics?
As you can see, using email marketing opens numerous opportunities for your brand. However, to run effective email campaigns, you need email marketing tools that can help. This week, we bring you 31 of the best email marketing software services, to run successful email campaigns.
Bonus Tool: MailGenius
Before you can choose the right Email Marketing tool for you, we wanted to share a quick free bonus tool.
All of your email marketing efforts will fail if your emails don’t reach the inbox of your subscribers or end up in the spam folder. MailGenius will help you improve your email deliverability.
MailGenius works with ALL email service providers and can be used to optimize your emails BEFORE you hit send.
It’s simple to use, completely free and is a must-have for all email marketers.
Run a Free Test
What Are the Best Email Marketing Tools for Your Business?
Now that you are convinced that you need a robust email marketing tool for your business, we come to the topic of tool selection.
Want to know the best email marketing tools that you can use?
After considering the tool-selection criteria we mentioned before, we have identified 31 great email marketing platforms and tools for you.
We have highlighted each tool’s key features, pros and cons, pricing, usability, and level so that you can compare these tools side-by-side and find your best fit.
Ready to get started?
- Pinpointe
Pinpointe’s ‘Email Marketing Tool for Teams’ is the best solution for companies who have multiple people collaborating to design and deliver their email campaigns. Enterprises and marketing agencies can define specific user roles like campaign creation, database management and reporting, for each team member. Agencies can set up as many as 500 separate team accounts for each customer and define or restrict what each team member can have access to.
Pinpointe provides one of the best drag and drop editors we’ve seen. With hundreds of templates and pre-made blocks, companies can create beautiful looking, mobile friendly emails very quickly and without having to know html.
The smart-segments feature allows you to target your emails to relevant prospects with precision. Overall, this is the go-to tool if you want to do email marketing at scale.
Starting Price: $49 per month.
Start a free trial now
Pinpointe-Best-Email-Marketing-Tools
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- Sender
Sender is an effective email marketing tool built to help startups and fully established businesses grow. It allows them to reach their goals faster by providing useful features that enable them to take their email marketing strategies to the next level.
Sender has numerous pre-built email templates to choose from, but you can also create your own using custom elements. With Sender, you can also create signup forms and pop-ups.
Additionally, you can leverage their email automation feature to manage abandoned carts, welcome emails, and personalized celebration emails.
And the best part about using Sender?
It has a free-forever plan that gives you access to all of the features mentioned above!
You also get full 24/7 support in case you need help using this tool.
Key features
Smart email automation for abandoned carts, welcome emails, and more
User-friendly drag & drop email design builder
Free template library
Responsive emails
Signup forms & pop-ups to grow your audience
Advanced email campaign management
Pricing
Free plan available (For up to 15,000 emails per month)
5,000 subscribers plan: $11
10,000 subscribers plan: $22
25,000 subscribers plan: $58
50,000 subscribers plan: $117
100,000 subscribers plan: $235
Pros:
User-friendly interface
Affordable pricing plans
Rich functionality
24/7 customer support
Multiple integrations
Cons:
Segmentation can be tricky for some users
Usability:
Ideal for anyone who wants to leverage email marketing.
Pro Tip: Trigger emails on your subscribers’ birthdays using their automation feature to show you care about your subscribers.
Sender
- Flodesk
As one of the fastest growing email marketing tools, Flodesk makes email marketing beautiful—and super easy to use. Combining design with simplicity, Flodesk helps small business owners grow their email lists and create emails people love to get.
Flodesk has a great email template gallery and form templates, which makes it easy for users to quickly customize their emails and forms, elevating their brand for maximum engagement and conversion.
The intuitive email builder includes drag-and-drop functionality as well as Flodesk’s Layout blocks. With Layouts, users no longer need to use third-party software, like Canva or Illustrator, to create custom graphics. They simply add a new layout to create incredible designs with specialty fonts right within the email builder.
Key Features:
Drag-and-drop layout builder
Sign up forms
Unlimited subscribers
Email layout & automation templates
Integrations with Shopify & Zapier
Pricing
Fixed price, $38 per month or $418 per year
Unlimited email sends & subscribers included
Pros
Makes it easy to send beautiful emails
Perfect for small businesses
No ‘success tax’ for growing your email list
Easy-to-use automated workflows
Cons
Not suitable for large enterprises
Not suitable for transactional emails
Not suitable for internal company emails
Level & usability ⇒ Easy to use and suitable for all email marketers, including beginners
Pro Tip ⇒ No website? No problem. Use the Full Page Form, hosted by Flodesk, to start collecting subscribers. All you have to do is share your link.
Start a free trial now
Flodesk
- SendinBlue
Sendinblue is a great email marketing tool that can help you run effective campaigns in an automated, seamless manner.
What’s more?
It allows you to create professional-quality newsletters using their drag-and-drop feature and just a few clicks. Even professionals who don’t have any knowledge of coding can easily use their platform to create attractive newsletters.
Its advanced segmentation lets you target narrow audience segments with the right message.
Key Features
CRM integration for you to access contact details and insights
Unlimited contacts
Support for bulk emails
Rich email template library
A/B testing of email subject lines and sending times
Dynamic content to give your emails a personal touch
Pros
Comfortable pricing structure for small businesses
Easy to use
Cons
Less than perfect customer support.
Starting Price
Free (for 300 emails/day)
Level: Intermediate
Usability
Works with Android, iPhone/iPad, and is cloud-enabled.
Case Study
The France-based platform has added a number of SMB-friendly features to help small companies accelerate their growth through email marketing. They partnered with Vonage to integrate their SMS-platform, Nexmo, with email capabilities.
Pro Tip: If you’re using their Enterprise solution, take advantage of the account management service. You’ll get a dedicated expert who works with you closely to optimize your email campaigns.
Sign Up for Free
SendinBlue-email-marketing-platform
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- Omnisend
Omnisend is an omnichannel email marketing tool that’s a rising star in the automation marketing world.
With email marketing at its core, Omnisend offers powerful automation that not only allows you to automate your emails but improve email marketing results using other channels as well.
With Omnisend, you can add these channels into the same automation workflow: email, SMS, web push notifications, and more.
In this way, you can capture insights about subscribers from different touch points and create omnichannel marketing campaigns.
Key Features
Sign-up forms for collecting email IDs
Visual email editor
Advanced segmentation
Micro-targeting
A/B testing of critical email elements
Many click-rate booster tools Product Picker and Gift Box
Pros
Simple to set up
Helpful tutorials
Great customer service
Cons
No RSS-to-email feature
The interface is not very intuitive
Starting Price
Free plan includes 500 emails/month
Paid plans starting from $16 per month
Level: Intermediate
Usability
B2B, B2C, SaaS, and solo entrepreneurs can use the platform with ease.
Case Study
One of Omnisend’s clients is The Cake Store. They made $37,000 by using the custom workflows in Omnisend. They have reported 32X more sales conversions since they started using Onmisend.
Pro Tip: If you own or promote an ecommerce store, Onmisend can take your store’s conversions to the next level. The tool is compatible with leading ecommerce platforms like Magento, Shopify, BigCommerce, and WooCommerce.
Omnisend email marketing service
- EasySendy
EasySendy is one of the finest email marketing tools that you can find out there. Not only does it help you capture leads directly from a website but it also allows you to send out automated emails to them.
What makes it stand out from the rest is that you can even send emails to only those who didn’t open emails during your past campaign.
Key Features
Can create pop-ups, social signup buttons, etc.
Searchable custom fields in email lists.
Drag-and-drop email creator and editor.
Detailed email segmentation options.
Drag-and-drop drip automation flow builder.
Pros
Easy to use.
Affordable pricing model.
Easily scalable.
Enterprise-grade features.
Free plan available.
Free migration services from other platforms.
Cons
Third-party lists are not allowed.
Have to pay to send emails in the free plan.
Starting Price
EasySendy has a free plan for up to 2000 subscribers.
Paid plans start from $19/month for 10K subscribers and go up to $1049/month for 5 million subscribers.
Level
Beginner and Intermediate
Usability
Ideal for brands and marketers who want to manage all of their email campaigns from a single location.
Pro Tip: To improve your chances of getting more out of your campaigns, you can send out emails to those who didn’t open your emails during the previous campaign.
EasySendy Best Email Marketing Tool
- HubSpot Marketing Free Email
HubSpot offers a fully-featured email marketing tool that was built to help businesses grow, no matter where they are on their journey.
The tool has a free-forever plan that allows you to send up to 2,000 emails per calendar month. Once the business grows, you can opt for one of the paid tiers and unlock more features and benefits.
The great thing about HubSpot is that it offers all-in-one solutions to help you do more than just email marketing. They enable you to use your website data to run more personalized email campaigns. You can also benefit from their live chat, form builder, CRM, and other features.
Key Features
Easy-to-use template builder with a drag-and-drop editor
Ready-made, customizable goal-based templates
A/B testing and advanced marketing automation features
Audience segmentation options based on contact list membership and lifecycle stage
Pricing
Free plan: send up to 2,000 emails per calendar month
Paid tiers start at $50/month
Pros
Access to powerful tools such as:
CRM to personalize emails
Automation features to save time on menial tasks
Forms to capture new contacts
And more
A simple user interface
Supports six languages
Access to countless resources such as HubSpot Academy for you to learn how to use the tool and become a better marketer
Cons
Emails include HubSpot’s branding
Only basic templates available in the free plan
Limited support with the free plan
No A/B testing functionality in the free plan
Third-party integrations required to benefit from features like abandoned cart notifications
Usability
Ideal for marketers who want to manage everything from one place including email marketing.
Pro Tip: Learn from HubSpot’s extensive knowledge base to use this platform in a better way.
HubSpot-Marketing-Free-Email
- Leadfeeder
Leadfeeder an email marketing tool which provides website visitor tracking software solution. Once you know who visits your website, you can get more information on them and then send bulk emails to drive conversions.
What else?
This is clearly one of the best email marketing tool for small businesses as it allows you to find leads by seeing who visits your website.
You can find the companies that have visited your website, understand how they found you, and their interests. This way, you can send bulk emails to your leads and get conversions.
Key Features
Native and two-way integration with CRM and email marketing tools
Facilitates targeted emails to the right decision-makers
High-quality leads
Pros
High degree of flexibility
Excellent integrations
Easy setup
Neat user interface
Cons
Costly if you have multiple websites
Basic filters
Starting Price
$55 per month
Free LITE plan
Free trial of the PREMIUM plan
Level: Advanced
Usability
It’s a great tool for lead generation, especially if you don’t have marketing automation software. Businesses on tight budgets can step up their sales and email marketing by using the verified warm leads provided by Leadfeeder.
Pro Tip: If you want to cut through the noise and reach qualified leads, integrate Leadfeeder with your CRM. You will get customer insights as well as data.
Leadfeeder-email-marketing-software
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- GetResponse
GetResponse is primarily an email marketing tool. It imports, hosts, and captures data of mailing lists. It helps you create newsletters that can be sent to the subscribers on your mailing lists.
You can schedule and send bulk emails with the help of autoresponders. It provides you detailed analytics and other stats like click-through, open rates, and other metrics for your email marketing campaigns.
It’s also the best email marketing service for those who want to create landing pages as well.
Key Features
Workflow automation
Autoresponders for automatic follow-up emails
Advanced segmentation
Unmatched delivery with the Perfect Timing feature
Split testing of emails
Drip campaigns on readymade funnels
Pros
24/7 live support
Scalable pricing
All-in-one solution
Free email marketing courses
Cons
Complex navigation
Limited customization options
Starting Price
$12.30 per month
30-day free trial
No credit card needed, cancel anytime
Level: Advanced
Usability
Technologically-challenged users can also use this tool with ease. Marketers can create end-to-end funnels.
Case Study
A case study published on their website states how an ecommerce client, LandCafe.pl, earned 54% sales through an educational email campaign which they made using GetResponse.
Pro Tip: Enroll in one of the free courses on the platform to improve your email marketing skills.
GetResponse email marketing software
- Constant Contact
Constant Contact is an easy-to-use email marketing tool that helps you send bulk emails.
This tool allows you to import customer data from email clients and spreadsheets. You can personalize email sign-up forms and embed them on web pages and Facebook. It has real-time reporting features that help you track clicks, email opens, social shares, and more.
Key Features
Automatic welcome emails
Subject line testing feature to optimize your subject lines
Reliable deliverability mechanism
Smart segmentation of contacts based on actual metrics like past clicks
Triggered email workflows based on click events
Automatic resend emails
Effective list-building tools
Pros
Affordable plans
Free trial
Sign-up forms
Unlimited emails
Integration with Google Analytics
Cons
Testing is not very smooth
Slow-to-load dashboard
Less granular control over campaign permissions
Starting Price
$20 per month
First month free
30-day free trial
Level: Intermediate
Usability
It’s easy to use. You get wide support options, such as FAQs, help articles, and toll-free coaching. You also get phone support in specified durations.
Pro Tip: Its segmentation feature is legendary. You can break down your contact list into numerous micro-categories and target them with relevant messages.
constantcontact Email Marketing Tool
- Clearbit Connect
This is a useful email marketing tool used for finding email ids. Clearbit Connect helps you connect with anyone with an email ID within a few seconds.
If you have been searching for contacts in a company, this tool will provide it to you.
What’s more, you ask?
You can find people by name, job title, or role. It can provide you with other relevant details of the contact person too.
Key Features
Widgets for Gmail or Outlook to make things simpler for you
Additional contact information, such as location, titles, and personal details
Smart filtering of contacts by parameters like role and location
Integrates with Salesforce
Pros
User-friendly interface
Salesforce integration gives you great contact insights
Cons
Lack of data for selected sectors like FMCG and CPG
Sometimes, their data pool contains outdated information
Starting Price
It’s completely free.
Level: Beginner
Usability
You can add Clearbit Connect to your Gmail or Outlook, and use its email ID finder from there.
Pro Tip: Sign up early to get a forever-free account.
Clearbit Connect Email Marketing Tool
Pricing
Free trial for 14 days – No credit card required.
Clearbit Connect is one of the best marketing tools for small businesses as its absolutely free to use.
- BombBomb
BombBomb is a video email service. It helps you send personalized video emails to your prospects. This makes it one of the best email marketing tool.
Still not convinced?
Videos in emails boost its engagement rates. BombBomb allows you to send video emails right from your inbox. You can record and send videos easily, or do screen recording for the video. You can also get an animated preview of your video so that customers can see it right away.
Key Features
Integration with Gmail, Salesforce, and Outlook
Allows sending video emails and previews right from your email inbox
Android and iOS app versions let you take videos from your smartphone and embed them in emails with one click
Efficient email tracker
Pros
Weekly podcasts for explaining video marketing best practices
Webinars for troubleshooting the tool
Live chat support
Cons
The editor is a bit clunky
Not very easy to use
Starting Price
$468 per year per user
14-day free trial
No credit card required
Level: Advanced
Usability
If you use email marketing for nurturing customer relationships, BombBomb is the right tool for you. It can humanize your brand generating delectable video emails that tell your brand’s story effectively.
Pro Tip: BombBomb is not just a video emailing tool that you use once in a while. Use its CRM-like capabilities and tracking to create end-to-end email marketing campaigns.
BombBomb-Email-Marketing-Tool
- Cakemail
Cakemail is one of the finest email marketing tool for small businesses because it provides a hassle-free email designing experience. It lets you send beautiful emails to multiple contacts at scale.
It has all the basic and fundamental features that you need in an email marketing tool. Easy import of contact list, easy to use email editor, testing, scheduling, personalization, tracking, this tool has you covered in all aspects.
Key Features
Appealing responsive emails with optimized fonts, colors, and layouts
Ready-to-use email templates and content blocks
Dynamic content and personalization
Efficient contact management and segmentation
Consent management to secure opt-in and opt-out from contacts
Analytics and reporting
Pros
Affordable
Easy to use
Efficient list management
Cons
Sluggish performance when sending bulk emails
Starting Price
Free trial
No credit card required
$8 per month
Level: Intermediate
Usability
Best for freelancers and small businesses
Pro Tip: Use Cakemail to craft beautiful newsletters with personalized content and great layouts.
Cakemail-Email-Marketing-Tool
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- ConvertKit
ConvertKit is a powerful email marketing platform that has email automation capabilities. This email marketing tool can help you use your email list to grow your business. Bloggers can use easy-to-embed, customizable opt-in forms for readers.
Key Features
Customizable opt-in forms to get more subscribers
Advanced segmentation based on interests and activities
Automated emails to increase your conversions
Time-sensitive broadcasts for bulk emailing
Easy integrations
Easy-to-use dashboard
Pros
Easy tagging and segmentation
Great educational tutorials
Cons
Users need technical knowledge to use this platform
Migration from multiple lists to single list can be tricky
Starting Price
$25 per month on annual basis
Free plan for up to 500 subscribers
14-day free trial
Level: Advanced
Usability
This tool is great for online creators and businesses.
Pro Tip: Users will enjoy the flexibility that this tool offers. You can create a single consolidated list of contacts and then tag and segment them like you want.
ConvertKit-send-bulk-emails
- EmailOctopus
EmailOctopus is an email marketing tool that helps you manage your email marketing campaigns with the help of Amazon SES.
You can also use pre-designed templates, analyze and optimize campaigns, and automate them. Store the details of your contacts and send bulk emails with no effort, within an automated workflow.
Want to know more of its features?
Key Features
An intuitive editor that lets you put together sleek emails
Efficient automation to send bulk emails and drive conversions with ease
Real-time analytics to capture granular metrics like clicks, opens, bounces, and unsubscribes
500+ integrations through Zapier
Code-free collection of subscriber information through the WordPress plugin and embedded forms
Pros
Pocket-friendly price
Non-gimmicky features
Cons
Limited features for collaboration
Starting Price
Free Starter plan with 10,0000 emails a month
Pro plan for $20 monthly with a cancel-anytime option.
Level: Intermediate
Usability
It’s good for small and new businesses
Pro Tip: Use the savings calculator to find out exactly how much you will save after subscribing to this tool. In this way, you will be able to plan your marketing budget better.
EmailOctopus send bulk emails
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- FeedBlitz
FeedBlitz is an all-in-one email marketing tool that helps you manage email marketing, RSS feeds and social media. It helps you convert your feed and blog updates into newsletters which are then delivered to your subscribers via emails.
You can segregate and manage multiple mailing lists, filter by content preferences, schedule and send bulk emails. It also enables social media sharing.
Wondering if this is the right tool for you?
Check out its features and pros.
Key Features
Fully-customizable email campaigns
No cap on the volume of delivered messages
Email subscription SmartForms
Integrations with third-party apps
Support for workflows related to ecommerce
Pros
Real-time reporting
Compatible with most CMS
RSS-to-email feature
Cons
Limited number of templates
Starting Price
$7 monthly or $49 annually
Discounted plans for RSS-only users
Branding of RSS feed at concessional rates
Level: Intermediate
Usability
It can be used by bloggers, ecommerce vendors, small and mid-sized businesses, and agencies.
Pro Tip: If you publish posts on your website or blog regularly, use their RSS-to-email feature to share your posts via email with your contacts. You can also schedule them for later.
FeedBlitz-email-marketing-software
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- Infusionsoft
This email marketing tool can double up as a CRM software solution as well. With it, you can automate different sales and marketing processes.
It keeps all of your customer information in one place along with your communication history with them. You can personalize and send bulk emails. You can also A/B test your emails to optimize your email marketing.
Key Features
Automate your workflows to ensure timely delivery of emails
Unified dashboard to view all your interactions from a single place
Personalized emails to both new and old subscribers
Built-in CRM
Detailed analytics
Pros
All-in-one marketing platform
Cons
No free plans
Starting Price
Starting from $100 a month
Free trial
Free demo
Level: Intermediate
Usability
It’s a good fit for SMBs that want functionality at par with Salesforce and Zoho.
Case Study
Presidential Pools from Arizona, USA generated 4X leads using email campaigns that they made using Infusionsoft.
Pro Tip: You might find the tool’s user interface a bit overwhelming at first. If you feel overwhelmed, take advantage of the live coaching feature to learnhow to use the tool in the best way.
Keap
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- Campaign Monitor
Campaign Monitor is a powerful email marketing tool for email automation.
Why, you ask?
Their easy to use drag-and-drop email builder and professionally designed templates help you execute email campaigns with ease.
You can schedule your emails and keep your customers engaged. Personalize and segment to send super-relevant emails. You can also use behavioral data to build relationships. And you’ll have a full analytics suite to track your email campaign’s performance.
Key Features
Visual journey designer to set up personalized customer journeys. This way, you can create more timely emails and drive revenue automatically.
Segmentation features to create highly-targeted segments that increase email relevancy
Hundreds of readymade email templates
Drag-and-drop editor
Countdown timer to create urgency
Sign-up forms to build your contact list
Feature-packed analytics suite
250+ seamless integrations with platforms like Shopify, Magento, and Facebook
Pros
Can be used without coding/designing experience
Suggestive tips for email formatting
Affordable pricing
Cons
Some features can be hard to find in their GUI (graphical user interface)
Templates have restricted formatting options
Starting Price
$9 per month
Pay per campaign option also available
Free trial but only for less than 5 contacts
Level: Advanced
Usability
It has a responsive interface that looks good on all devices and screen sizes.
Case Study
The Royal Children’s Hospital Foundation in Australia used Campaign Monitor to accelerate their email marketing. They saw an increase of 50% in their subscriber base. They found the tool to be 2X more productive than the other tools they have used for the same purpose.
Pro Tip: The tool’s scenario handling capability helps in smart contact segmentation. Use it to drill down upon narrow audience segments.
campaignmonitor Email Marketing Tool
Happy with the options provided so far?
Read on to find more amazing tools for your business…
- Litmus
Litmus is a comprehensive email marketing tool which enables marketers to build, preview, test, and track their email marketing campaigns.
It’s the best email marketing service for those who want to build engaging emails quickly. Marketers can leverage it to catch errors and improve email performance as well.
Want to know the best part?
HTML changes can be applied and viewed at the same time. You can test and track the performance of your email campaigns with ease.
Key Features
Email creation and testing to ensure maximum deliverability and open rates
Real-time tracking of sent emails
Drag-and-drop web-based email editor
Customizable, ready-to-use email templates
Guided check of critical elements before you send your emails
Collaboration feature to shorten your email review cycles and accelerate your campaigns
Pros
Efficient HTML editor
Robust spam tests
Integrated dashboard
Cons
Limited previews
Hefty price tag
Starting Price
$79 a month if paid annually (for 1 user)
7-day free trial
Level: Intermediate
Usability
Litmus is meant for multi-user teams where collaboration and teamwork are required. For a single user, the tool doesn’t give value for money.
Pro Tip: Make use of their pre-send testing to see how your emails will render in different inboxes.
litmus email marketing software
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- Mailgun
Mailgun comes with a host of email marketing tools to help you optimize your campaigns. Think of it as a transactional email API integration—a cloud-based service to send, receive, and track emails. It has excellent features for intelligent inbound routing, storage, and email validation.
It simplifies the process of sending transactional or bulk emails. It has searchable logs. You can scale quickly. You can use tracking and analytics to manage emails.
Key Features
Email ID validation
Burst sending of up to 250,000 emails every minute
A/B test of data
An email API that sets up the platform in minutes
Inbox placement to predict deliverability issues so that you can remediate on priority
Pros
Generous threshold of 10K free emails
24/7 customer support
99.99% uptime SLA for high deliverability
Cons
Lacks a responsive app
Complicated navigation if you use multiple domains
Starting Price
Free for 10K emails per month
Paid plans start from $79 monthly
Level: Advanced
Usability
It’s best for developers who are looking for a simple email API.
Case Study
Quantum Response Business used Mailgun to uplift their email marketing performance. According to a case study on Mailgun’s website, the mega-brand has recorded a 95% increase in their email sessions, which has boosted their website traffic.
Pro Tip: If you face any issues while using the platform, don’t hesitate to get in touch with their customer care team. They respond really quickly.
Mailgun-email-marketing-service
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- MotionMail
What’s unique about MotionMail?
MotionMail offers free countdown timers – an impressive email marketing tool for your emails. You can easily integrate the timer with your email marketing software and leverage the fear of missing out (FOMO) in your audience.
Countdown timers help you increase engagement, conversions, and sales from your emails. They help your subscribers take action by a certain date or time by creating a sense of urgency. And they can help marketers foster anticipation for upcoming events.
Key Features
Code-free application of countdown timers by using code snippets
Visual and customizable countdown timers
Timers compatible with different time zones
Support for multiple languages
Accurate tracking of timer impressions
Pros
Free edition with a liberal view limit
Unlimited timers
Cons
No immediate testing feature
Weak customer support
Starting Price
Free version for 20K views
20% off on annual plans
$10 per month
Level: Beginner
Usability
It’s a good resource for marketers who rely heavily on email marketing to drive sales.
Pro Tip: Use the countdown timer in transactional emails that promote limited-time sales and offers.
MotionMail-email-marketing-service
- NewsletterBreeze
This is also a very handy email marketing tool for businesses that want to curate and send newsletters to their contacts, but do not have the time and resources to do it manually.
NewsletterBreeze generates content for newsletters by automatically gathering and curating content. It collects the best industry news from the web.
Want to know the best part?
You can integrate NewsletterBreeze with any email marketing software easily.
Key Features
Automated gathering and content curation feature
Option to manually add content to your newsletters and send bulk emails via Mailchimp, Sendinblue, etc.
Support for ecommerce stores
News button
Pros
Crated content
Affordable price
Efficient automation
Cons
Limited features
Starting Price
$17 a month
Free for the first 15 days
Level: Beginner
Usability
It can be used by content marketers and small business owners.
Pro Tip: Embed the News Button in your browser to access the latest news at your fingertips and use it in your newsletters.
NewsletterBreeze email marketing service
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- Sendbloom
Primarily a sales automation platform, Sendbloom can be also used as an email marketing tool. It is data-driven and helps create hyper-targeted email campaigns. Its smart crawlers and database help you get valuable contextual information about your prospects.
Sendbloom helps you create consistent sales processes and you can launch email marketing campaigns with ease using it. Marketers can tailor each email to ensure that they are highly relevant for the prospects.
Key Features
Segment designer helps you build campaigns of any granularity
Campaign manager to track and analyze your campaign- and segment-level metrics
Custom templates
Integration with Gmail and Outlook
Automated follow-up workflows for every contact
Pros
Easy to use
Granular analytics
Cons
Auto-responses are viewed as replies
No pricing information on the website
Starting Price
You need to contact them to get customized quotes.
Level: Advanced
Usability
It can be used for companies of all sizes.
Pro Tip: The Segment designer is Sendbloom’s unique feature. Use it to drill down into your contact list at prospect-level.
Sendbloom email marketing platform
- Sendy
Sendy is a self-hosted email marketing tool as well as newsletter marketing software solution. It lets you send trackable emails through Amazon SES. You can send bulk emails at a low price with no compromise on deliverability.
Key Features
Easy-to-understand, customized reports of your campaigns
Allows you to retarget segments of subscribers from your report
Autoresponders
List and subscriber management
Bulk emails and newsletter via Amazon SES
White-labeling of client accounts
Pros
Cost benefit in bulk emailing
Third-party integrations
Cons
No list segmentation
No support for RSS to email
Starting Price
One-time free of $59
$1 per 10,000 emails
Level: Intermediate
Usability
It’s great for small brands that need bulk emailing to grow their business with minimum investment.
Pro Tip: Use Amazon’s reliable deliverability and affordability and do email campaigns at scale using Sendy.
Sendy email marketing platform
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- Slik
Slik is an email prospecting tool that enables you to gather email addresses of the people through their LinkedIn profiles. No more manual prospecting.
This email marketing tool helps you improve your email marketing campaigns by finding email IDs. You can easily send bulk emails using email marketing services such as Mailchimp and Sendinblue after prospecting through Slik.
Key Features
Automated prospecting and lead generation
Provides contextual data about your leads
Advanced filtering system
Huge database of verified contacts
Pros
AI-powered
Easy to use
Cons
Limited credits in low-end plans
Starting Price
$70 per month
Free trial
Level: Intermediate
Usability
You can use it with most major email marketing tools.
Pro Tip: Use the prospecting tool to send transactional emails, not marketing emails so that you don’t get spammed for cold emailing.
Slik email marketing platform
- Mailchimp
Mailchimp is a cloud-based email marketing tool. You can easily create, execute, analyze, and track email marketing campaigns. Welcome, re-engage, and follow-up with your contacts automatically.
You can easily create integrated campaigns with social media, email, ads, and other modes.
Marketers can also track data and get insights from it to improve the email marketing campaign.
Mailchimp is one of the most widely used email marketing services for small businesses.
Want to know why? Let’s find out.
Key Features
Spam filter diagnostics
Autoresponders
Segmentation of contact lists by time zone
Tools for social networking integration
Integrated marketing CRM
Integration with 300+ apps
Pros
Exceptional support team that won 4 Gold Stevie Awards in 2020.
Scalable pricing plans
GDPR-compliant
Cons
Support only with paid plans
Phone support only with the top-tier plan
Starting price
Free plan with basic templates
$9.99 per month
Pay-as-you-go plan for infrequent senders
Level: Advanced
Usability
It can support both small startups as well as large enterprises. If you’re a WordPress user, Mailchimp is the perfect email marketing tool for you.
Pro Tip: Use mailchimp’s reliable analytics to discover insights about your email subscribers. Then, target them with the right message every time.
Mailchimp email marketing service
Pricing
Mailchimp is one of the best marketing tools for small businesses as the basic plan is free to use. Its premium plans start from $10 per month.
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- ActiveCampaign
ActiveCampaign is an all-in-one email marketing tool. It helps you with automation marketing and much more.
By using ActiveCampaign, marketers can turn leads into customers and repeat customers.
Key Features
Drag-and-drop campaign builder
Advanced segmentation
Personalization and dynamic content
Autoresponders
Drip campaigns
Automated workflows
Pros
Intuitive GUI
Top-notch customer handling
Affordable rates
Cons
Restricted reporting options
Integrating third-party apps can turn out expensive
Starting Price
$9 per month, payable on a yearly basis
Free trial
Level: Advanced
Usability
Want to know who should use this tool?
This is one of the best email marketing services for small businesses that features CRM and marketing automation tools. It’s the best email marketing service for those who want to segment their target audience too.
Case Study
One of their clients, Screencastify, sent beautiful bulk emails informing their contacts about how the brand is helping educators teach remotely during COVID-19.
Pro Tip: If you’re a WooCommerce user, ActiveCampaign allows you to send automatic welcome emails and triggered emails.
ActiveCampaign Email Marketing Tool
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- Drip
Drip an email marketing tool which helps with marketing automation for ecommerce businesses. It helps you send personalized emails to first time buyers, return buyers, customers who abandon their carts, and more.
It helps you build relationships with customers and simplifies your sales funnel. This email marketing tool also lets you send out drip emails to your customers so that you can reach them when the time is right.
This makes it one of the best email marketing services for small businesses.
Key Features
Visual workflow builder to design custom email campaigns
Impressive customer tracking capabilities
Ecommerce CRM integration
Behavior-based workflows
Personalized emails
Pros
Powerful automation
Integration with leading CRMs and ecommerce platforms
Cons
Not the best templates
Form builder has limited features
Starting Price
$49 per month
Free trial for 14 days
Level: Advanced
Usability
It’s best suited for ecommerce stores.
Case Study
The Spice House vouches for Drip’s exceptional contact segmentation and customer support. They were able to uplift their promotional emails and broadcasts by using Drip’s powerful automation and personalization capabilities.
Pro Tip: Use their ecommerce-specific workflows like win-back emails and cart abandonment emails.
Drip send bulk emails
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- MailerLite
MailerLite is an all-in-one email marketing tool designed to help you create, automate, personalize, optimize, manage, and conquer your email campaigns.
Features
Its drag-and-drop editor allows you to build professional and impressive newsletters without HTML skills.
With advanced targeting features, it becomes easier to personalize your campaigns and deliver the right emails to each subscriber at the right times.
You can track results, experiment with design elements and copy, and improve your engagement metrics using campaign reports, surveys, and click maps.
And what’s the greatest advantage?
You can also grow your audience using its website builder, landing pages, pop-ups, and embedded forms.
MailerLite-Email-Marketing-Tool
Pricing
MailerLite allows you to choose plans according to the number of subscribers you have. You can send unlimited emails to up to 1000 subscribers for only $10/month.
You can get a 14-day free trial of its premium features.
The platform offers other add-ons too such as MailerPro, Dedicated IP, and SitesPro at different costs. You can check out all of their pricing information here.
- AWeber
AWeber is a popular email marketing tool that can help you create and send effective emails. It provides hundreds of customizable, mobile-responsive email templates that you can use to create your marketing emails.
Using AWeber, marketers can easily build email lists, send emails, and connect with their audiences quickly.
The tool can help you track and measure the performance of your email marketing campaigns.
Key Features
Pop-ups and sign-up forms for data collection
Built-in analytics dashboard
Free email template library
Easy contact management and segmentation
Drag-and-drop email editor
Pros
Affordable plans
RSS compatibility
Follow-up emails
Cons
Monthly fee applies even if you’re not actively using the tool
Credit card required to subscribe for the free trial
No free plan
Starting Price
$19 per month
Free one-month trial
Level: Advanced
Usability
Anyone who wants to grow their business can use AWeber.
Case Study
EastVille Comedy Club used the AWeber Smart Designer to create a custom email template that showcased the personality of the visual brand in a great way.
Pro Tip: Take advantage of the tool’s sign-up forms and collect contacts from your social profiles.
AWeber Email Marketing Tool
- Exponea
Exponea is a powerful platform to understand and communicate with your customers through emails and other customer touchpoints. Their full suite of email marketing tools will help you deliver the right messages to the right customers.
As a Customer Data & Experience Platform (CDXP), Exponea ingests, analyzes, and stitches together customer data to build 360-degree profiles of each of your customers.
Then it activates that data through omnichannel campaigns, helping you increase customer loyalty, increase revenue, and save time.
Want to know more? Read on.
Key Features
WYSIWYG and HTML editor
Pre-built templates
Optimal time prediction
Built-in frequency policy to improve email open rates and deliverability
Hyper-granular segmentations and customer filters
Detailed analytics reports
Pros
Sleek interface
All-in-one marketing tool
Responsive mobile version
Cons
No free trial
Starting Pricing
Contact their sales representative to get a quote.
Level: Intermediate
Usability
Medium and large companies in the B2C domain will find this tool handy.
Case Study
Missguided, a leading fashion brand from the UK, is a client of Exponea. The tool helped them to segment their contact database and create more targeted campaigns. Their initial test mails received an open rate of 18% in the UK and 20% in the USA. They were also able to reduce their spam scoring and improve their sender reputation.
Pro Tip: Leverage the tool’s top-notch analytics to discover new insights about your contact. Use this business intelligence to create emails with the optimal message.
Exponea-Email-Marketing-Tool
- SendX
SendX is an intuitive, feature-packed, and affordable email marketing tool that can help you launch and execute unlimited email marketing campaigns.
This software enables you to design, schedule, and track multiple email campaigns, all in one place. You can easily broadcast email campaigns to your list and measure clicks and open rates. In case you are looking for one, this software also happens to be a great alternative to Mailchimp.
You can also automate your email sequences to ensure that you send the right messages to the right users at the right times.
Key Features
High-converting pop-ups, forms, and landing pages
Real-time analytics to measure your campaign’s performance
Drip sequences
Contact segmentation
Ready-to-use email templates
Countdown timer
Pros
Reliable customer care
Continuous updates based on user feedback
Cons
It doesn’t allow editing of settings once a campaign is rolled out
No white labeling of sign-up forms and reports
Starting Price
$7.49 per month
Free trial
No credit card required
Level: Advanced
Usability
With a pocket-friendly price point, SendX is a good email marketing tool for small- and mid-sized businesses with tight marketing budgets.
Pro Tip: Integrate SendX with your in-house CRM to fine tune its contact segmentation.
SendX email marketing platform
Bouns Tool #1: Zoho Mail
This email marketing tool is an ad-free email hosting platform for businesses. It comes in the Office suite with Zoho Docs.
Zoho is an email marketing tool that lets you retain your emails across the organization. It also lets marketers create a domain for their businesses and set up custom email addresses.
You will be able to manage all incoming/outgoing emails, set individual quotas, and block unwanted emails. It comes with an.
Key Features
Powerful admin control panel
Control over functions like domain management, group management, and email restriction policies
Allows blocking unwanted emails
Enterprise email
Easy migration
Robust eDiscovery portal for compliance with email retention rules
Pros
99.99% uptime
Neat interface
Easy integration with email clients using SMTP
Cons
Faulty copy/paste functionality
Pricing per user is steep
Starting Price
$59 per month per user
5 GB space free
15-day free trial for the MAIL PREMIUM plan
No credit card required
Level: Advanced
Usability
It’s a great tool if you manage your email marketing on the move. The Android app version is very efficient.
Case Study
Rambal Limited is a client of Zoho. While signing up for Zoho, they were worried about migrating their mammoth contact database and securing their inbox. But they were in for a surprise. Zoho not only made their inbox impregnable but also ensured no productivity loss during the transition period.
Pro Tip: Use the powerful admin control panel to manage user access and permissions and simplify your delegation task.
Zoho-Mail-email-marketing-platform
Bouns Tool #2: Sendloop
Sendloop is a smart, full-featured email marketing tool and marketing automation software solution. It helps you nurture leads, segment them, and then run highly targeted email campaigns. And it provides in-depth analytics.
It’s possible to send bulk emails up to 100k per month and you can easily increase your delivery rates with it too.
Sendloop Classic is the best email marketing service for small businesses and has a user-friendly and simple platform as well.
Key Features
80+ free templates
Managed Delivery Service for bulk emailing
Drag-and-drop email builder
Email slicers for segmentation
Subscriber import
Social media sharing
On-premise option to run it on your own servers
Pros
One-stop email marketing solution
Responsive customer service
Cons
No mobile-optimized emails
Limited variety in plans
Starting Price
$1750 per month
Includes SNDS and Google Postmaster monitoring
Includes 24/7 reputation management
Level: Advanced
Usability
It’s best for customers looking for a start-to-finish marketing automation solution. It is a single tool that will meet all of your marketing needs.
Case Study
Connected Pictures is a film production company in London. They used Sendloop to streamline their email marketing. The tool helped them create always-on email marketing campaigns and get all their subscribers under one roof.
Pro Tip: Use the tool if you have scattered audiences or need targeted messaging for specific audience groups.
Conclusion
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