Email marketing tools like Mailchimp help you improve your business.
Email marketing tools like Mailchimp are an essential part of any modern marketing strategy. They make it easy to grow your business by communicating with your customers on a personal level, as well as offering them products and other things they might be interested in.
Table of Contents
Email Marketing Tools Like Mailchimp
Some of the best Mailchimp alternatives for email marketing are Moosend, SendInBlue, HubSpot, GetResponse, Constant Contact, MailerLite, AWeber, DotDigital, Mailjet.
In this guide, you will find a full comparison between these email marketing platforms to help you get your email marketing to the next level by…
designing beautiful emails
building a powerful list of email subscribers
segmenting your email list
running a/b tests,
and, building advanced automation workflows
… without breaking the bank.
Disclaimer: The information below is accurate as of today January 20th, 2022.
Alternatives To Mailchimp: Comparison Table (With Features & Pricing)
Mailchimp’s templates, possibly the fact that they are one of the most popular email newsletter services which is definitely appealing for small businesses (but won’t help you down the line), its segmentation and A/B testing options are some of the features that made it into what it is today.
But Mailchimp isn’t for everyone. Especially now that its pricing has increased by 11%!
Of course, you’re in luck, seeing as there are plenty of paid and free solutions that are better than Mailchimp, with features that will suit your needs.
And because we value your time, here is the complete Mailchimp Alternatives Comparison table; simply click the table to view it 🙂 !
mailchimp alternatives competitors table 2021
Awesome intro video below:
Moosend 8 Best Mailchimp Alternatives For 2021
The Best Mailchimp Alternatives
Moosend – Best email marketing service overall
HubSpot – Includes various marketing tools
SendInBlue – Great automation features
GetResponse – Email newsletter service with SMS
Constant Contact – Excellent customer support
MailerLite – Decent email deliverability
AWeber – Powerful tracking capabilities
DotDigital – Product recommendation features
Mailjet – SMS Marketing features
- Mailchimp vs Moosend
Moosend is up first! If you think that Mailchimp can provide it all but is more than a little pricey, then Moosend has your back!
mailchimp vs moosend
First of all, Moosend’s greatest benefit is that you pay less for the same features. When you make the change, you’ll find a drag and drop email builder that you can master immediately.
You can sign up here today to send unlimited emails and use all the features (both simple and advanced) without any restrictions.
With Moosend, you can also segment your audience with any variation you could think of, even as a free user. Not only that, but mastering list management and powering up your sales funnel for your online store or agency is easier than ever through the new audience management tools.
What’s more, the visual automation builder is fast and reliable, letting you preview your workflows, unlike Mailchimp.
In fact, Moosend is on average 49% cheaper than Mailchimp, making it the most value-for-money Mailchimp alternative.
All in all, Moosend is an affordable, sophisticated choice for those who need a simple option but are on a tight budget, with free email newsletter templates for every occasion, powerful segmentation, and fantastic customer service.
Moosend Features
Powerful drag-and-drop editor to go with the free email newsletter templates
Sign up forms to power up your lead generation
List segmentation options that will help you increase your open rate and CTR
Email marketing automation features that make repetitive tasks a thing of the past
Landing pages you can create with an easy to use landing page builder
Real-time analytics that can guarantee success
Integrations for all your favorite apps and services
You can also try out the designer by registering to Moosend for free!
Moosend Pricing
Paid plans start at $9/month for unlimited email campaigns. Among others, you’ll get access to the form builder, landing page editor, transactional emails, list segmentation, and more features. There’s a custom pay-as-you-go option that allows you to pay only when you send, without extra fees.
You also have the option to create a free account and send unlimited emails, create forms, and automation workflows for up to 1,000 subscribers.
How does Moosend compare as a Mailchimp Competitor?
MAILCHIMP VS MOOSEND
BEST FEATURE Ready to use campaign templates Sophisticated automation options
BEST FOR INDUSTRY Agencies, eCommerce eCommerce businesses, Agencies, Publishers, Startups
CONS Not affiliate marketing friendly Not as many integrations
PRICE Starts at $17/month (for 500 contacts) Starts at $9/month (all features for 500 contacts)
FREE PLAN/TRIAL Yes (2,000 subscribers but limited emails) Yes (1,000 contacts – unlimited emails) 30-day free trial
CUSTOMER SERVICE Only guides and tutorials for the free plan. Paid plans also include email and chat support. The premium plan also includes phone and email support Knowledge Base Webinars Video Tutorials Support through all communication channels (email/live chat/phone)
- Mailchimp vs HubSpot
HubSpot is a growth platform that combines marketing automation, email, and a suite of other marketing tools with the power of CRM.
With HubSpot, you have a clear insight into how your marketing efforts are affecting your customers’ experience across their entire buyer’s journey. It’s a great alternative to Mailchimp for advanced marketing and functionality.
Hubspot alternative service to Mailchimp
Beyond the easy-to-use drag-and-drop editor and customizable templates, HubSpot is designed to help you grow your business with countless optimization features.
The real power of HubSpot’s marketing email tool, though, comes when it’s combined with the CRM and marketing automation platform.
With HubSpot, you can create detailed email campaigns that give each contact a tailored experience based on the information you’ve collected within the CRM.
Then, you can also create if/then logic in your automated email sequences so each contact receives an email based on the experience they’ve had with your brand.
HubSpot Features
HubSpot offers a wide range of features that go well beyond email marketing and marketing automation.
More specifically, when you create a new email, you get to choose from a collection of customizable goal-based templates.
HubSpot also offers embedded A/B testing functionality and smart time zone sending to make sure your messages get sent at the best possible time.
The in-app quality assurance tools, allow you to preview your email on various devices and send test emails.
HubSpot’s analytics dashboard is designed to help you optimize your campaigns with user-friendly charts and click maps. What’s more, you get free access to signup forms and popups as well as a landing page builder.
The CRM allows you to send out personalized emails based on many segmentation criteria, including the lifecycle stage and list segmentation.
The platform has numerous integrations including WordPress, WooCommerce, Shopify, and more. Regarding language support, you can use HubSpot email marketing in Japanese, French, Spanish, Portuguese, and German, while Mailchimp only supports English.
HubSpot Pricing
HubSpot has a free plan that covers a span of marketing tools. These include email marketing, forms, CRM, social media and ads management, and more.
The free plan allows you to send 2,000 emails per calendar month. For growth and scale, you will need to upgrade to one of the paid tiers. Paid plans start at $50/month and 5x the contact tier.
How does HubSpot compare as a Mailchimp Competitor?
MAILCHIMP VS HUBSPOT
BEST FEATURE Ready to use campaign templates Full growth/stack platform
BEST FOR INDUSTRY Agencies, eCommerce Small and medium-sized businesses
CONS Not affiliate marketing friendly Steep starting price
PRICE Starts at $17/month Starts at $50/month
FREE PLAN/TRIAL Yes (2,000 subscribers but limited features) Yes (limited number of emails)
CUSTOMER SERVICE Only guides and tutorials for the free plan. Paid plans also include email and chat support. The premium plan also includes phone and email support Phone, email, ticketing, extensive knowledge base, academy courses
- Mailchimp vs Sendinblue
The next runner-up in the MailChimp Alternatives catwalk is SendInBlue.
Mailchimp competitor service Sendinblue
Sendinblue is a service similar to Mailchimp, meaning that it can accommodate many aspects of marketing.
From automation and email drip campaigns to SMS messages, CRM tools, and social media Ads, their motto “Grow. Sell. Engage” couldn’t be more fitting.
Sendinblue offers a free plan as well, which allows users to use most of the platform’s features. However, there is a daily sending limit of 300 emails, which doesn’t sound ideal.
With Sendinblue, you can have a wide variety of integrations, unlimited contacts to upload, even sales CRM and SMS sending, as well as transactional emails.
You can also have numerous segmentation options as a free user, real-time reporting and analytics, and plenty of email and SMS personalization options.
With its simple and straightforward UI and its unique SMS marketing options, this email service provider seems to be a pretty good choice as Mailchimp competitors.
Sendinblue Features
SendInBlue offers a series of features set to automate tasks and help businesses grow quickly and easily.
There are options for those who need the platform for their email marketing endeavors, those who would love to get going with SMS marketing, and also those who would care more for some live chat.
There are, of course, more features to choose from, with stellar marketing automation options, segmentation options to help your business say the right thing to the right person, and a variety of templates to choose from, for your transactional emails.
And for those of you that want a one-size-fits-all option, just keep in mind that SendInBlue offers great CRM tools, allows you to create landing pages, and has Facebook Ads options.
Sendinblue Pricing
As I mentioned, there is a free plan that covers some of the basic features and would be great for small business owners.
If you are a new marketer and 10,000 emails per month are enough, then prices start at $25 per month. However, that price includes the free features, but an unlimited number of sends per day, as opposed to the free plan.
There is a wide variety of pricing options of course, complete with a pay-as-you-go plan as well, making Sendinblue a good option.
How does Sendinblue Compare as an alternative to Mailchimp?
MAILCHIMP VS SENDINBLUE
BEST FEATURE Ready to use campaign templates Send time optimization and additional testing features
BEST FOR INDUSTRY Agencies, eCommerce Publishers
CONS Not affiliate marketing friendly Slow customer support
PRICE Starts at $17/month Starts at $25/month
FREE PLAN/TRIAL Yes (2,000 subscribers but limited features) Yes (300 emails/day)
CUSTOMER SERVICE Only guides and tutorials for the free plan. Paid plans also include email and chat support. The premium plan also includes phone and email support Email support and API & plugins for the free plan. Paid plans also include phone and chat support (only the first 60 days for the free and Lite plans). The more expensive the plan, the better the support
- Mailchimp vs GetResponse
Up next, I’ve got GetResponse, another email marketing solution and automation tool that could prove to be a great Mailchimp alternative for those who want something affordable and packed with all your favorite things.
Mailchimp alternative tool Getresponse
GetResponse is among the best value-for-money Mailchimp alternatives out there, with a lot of options for customization.
It’s easy to use and gives the option of a full, complete marketing platform.
Secondly, with so many options as far as customization is concerned, it’s very easy for brands to create their own, unique brand tone and stick to it, rather than try to get things right every time they want to create an email newsletter.
GetResponse offers a very limited free plan (like Mailchimp) where you can use only the basic features for up to 500 subscribers.
GetResponse Features
GetResponse is one of the email marketing tools that offer a wide variety of features for those of you interested to explore this MailChimp alternative.
So, you’ve got a mobile-responsive email design that will help you maximize your conversion rates, a very powerful and handsome email builder and landing pages creator, and plenty of email opt-in forms to help you with lead generation.
What is more, there are all the A/B split testing features you will need, integrations for your favorite apps, advanced segmentation options, and a great lead-nurturing CRM.
Note though that not all features are available for all plans.
GetResponse Pricing
GetResponse email service offers a free plan and three paid options.
If you are a small brand with around 1,000 contacts that don’t need too many or too fancy things, then you can choose between a monthly, yearly, or a biannual plan that will cost $15/month, $12.20/month, and $10.40/month respectively.
How does GetResponse compare as a Mailchimp Competitor?
MAILCHIMP VS GETRESPONSE
BEST FEATURE Ready to use campaign templates Rendering email designs across various devices
BEST FOR INDUSTRY Agencies, eCommerce Publishers
CONS Not affiliate marketing friendly No phone support provided
PRICE Starts at $17/month Starts at $15/month
FREE PLAN/TRIAL Yes (2,000 subscribers but limited features) Yes (500 contacts only)
CUSTOMER SERVICE Only guides and tutorials for the free plan. Paid plans also include email and chat support. The premium plan also includes phone and email support 24/7 Live chat support for paid plans, including the Max plan (custom). Email support, tutorials, and help center provided for all paid plans
- Mailchimp vs Constant Contact
Constant Contact is another popular Mailchimp alternative in this list.
Bonus: In case you are looking for alternatives to CC we have cherry-picked the 6 best Constant Contact alternatives just for you!
Mailchimp vs Constant Contact
Constant Contact is not randomly named “The Helpful One,” seeing as their team is constantly trying to educate their users through webinars and courses while working towards making the platform easier to use.
It has plenty of options for many of the important things, from email templates to learning material.
This Mailchimp alternative also offers the option of social media integrations, an app that will sort your contacts into one master list, and event management tools to promote your webinars, conferences, and more easier than ever.
Constant Contact Features
Constant Contact’s features are plenty and easy to use and can guarantee a lift-off for your small-to-medium enterprise.
By using it, you’ll get list-building tools, a great variety of templates and images, all the tools you need for social media sharing and promotions, and plenty of tools to track your open and click-through rates.
What’s more, Constant Contact can provide you with contact management tools and great customer support.
The company also has a separate mobile app that enables you to create and send emails, receive notifications, and more.
Constant Contact Pricing
Constant Contact offers two options that are flexible and can be adjusted to meet a business’s needs.
There is no free plan, though. Nevertheless, this Mailchimp alternative offers a free 60-day trial option with no obligations, as users can cancel their subscription at any point in time.
The paid plan structure is based on the number of contacts you have. It starts at $20/month and it has the potential of unlimited emails per day.
How does Constant Contact compare as a Mailchimp competitor?
MAILCHIMP VS CONSTANTCONTACT
BEST FEATURE Ready to use campaign templates Email testing across devices
BEST FOR INDUSTRY Agencies, eCommerce Government and Education
CONS Not affiliate marketing friendly Not fully fledged SMTP platform
PRICE Starts at $17/month Starts at $20/month
FREE PLAN/TRIAL Yes (2,000 subscribers but limited features) Yes (100 contacts only)
CUSTOMER SERVICE Only guides and tutorials for the free plan. Paid plans also include email and chat support. The premium plan also includes phone and email support Offers phone, email, and ticket support for both plans.
- Mailchimp vs MailerLite
MailerLite is another MailChimp alternative I decided to present and it’s a feature-packed software made to help SMEs grow their email list and thrive.
Mailchimp competitor Mailerlite
MailerLite is simple and easy to use, has one of the best sets of email newsletter templates, fantastic customer support, and helps with a bunch of things one would need help with when it comes to designing and implementing all of the strategies your team came up with when it comes to your email marketing campaign.
One of the most helpful things MailerLite can do (albeit not its best feature) is to create PDF brochures that can be shared amongst customers.
This is helpful in enhancing your marketing efforts.
All in all, MailerLite is perfect for freelancers of all kinds (writers, designers, bloggers, etc), nonprofits, and, as I’ve already mentioned, SMEs.
MailerLite Features
MailerLite is a feature-packed tool that can help you reach your end goals.
You’ve got your editors, your newsletter templates, a file manager, and a subscription manager that can help you track and trace user activity.
You will also get a landing page builder, pop-ups, and even embeddable web forms. Want to have a separate unsubscribe page? There is a builder for that.
And of course, there are all the classic integrations, email automation tools, and anything one would expect from their email marketing software.
Customer service is strong as well, with a 24/7 agent ready to assist via live chat for Premium plans only. Email support is available on all plans, including the free one.
MailerLite Pricing
MailerLite could be the best value-for-money MailChimp alternative, besides Moosend, seeing as it can offer plenty of features at a fairly low price. The free plan is similar to Mailchimp (i.e. has very limited potential). Not to mention customer support is not included in the free plan.
Apart from that, pricing starts at $10/month. MailerLite is one of the Mailchimp alternatives that take the number of subscribers into account when it comes to charging. The free plan allows only 12,000 emails per month and is valid for SMEs with up to 1,000 subscribers.
All in all, MailerLite is a great tool for those who want to send bulk email campaigns with a decent email deliverability rate at a low price.
How does MailerLite compare as a MailChimp alternative?
MAILCHIMP VS MAILERLITE
BEST FEATURE Ready to use campaign templates Email testing across devices
BEST FOR INDUSTRY Agencies, eCommerce Online Media, SMEs
CONS Not affiliate marketing friendly No connection option for a 3rd party CRM platform
PRICE Starts at $17/month Starts at $10/month
FREE PLAN/TRIAL Yes (2,000 subscribers but limited features) Yes (up to 12,000 emails per month and limited features)
CUSTOMER SERVICE Only guides and tutorials for the free plan. Paid plans also include email and chat support. The premium plan also includes phone and email support Offers email and live support. The premium support feature costs an extra $100/month and includes priority support, an account manager, GDPR advising, migration, and onboarding.
- Mailchimp vs AWeber
This MailChimp alternative is one that can help you out if you need something that “plays well with others” – i.e., has plenty of integrations and features like Mailchimp.
Mailchimp alternative: Aweber
AWeber will give your business the opportunity to design and personalize your email marketing endeavors and target your audience effectively, each and every time.
Its unique set of features will help you build sustainable and long-lasting relationships with your customers and your prospects and will boost conversions.
What’s more, there are plenty of integrations for this tool and it can be used easily with eCommerce platforms/software like Magento or Shopify, along with plenty of testing options.
And all that comes at a very nice price.
AWeber Features
AWeber is one of the best choices for email marketing, especially if you’re looking for a Mailchimp alternative to try.
More specifically, it offers the opportunity to use autoresponders, thus helping you maximize user engagement.
Not to mention that they’ve got a pretty decent template library with HTML templates and email marketing analytics to go with your campaigns.
The service also has a mobile app, which makes all features accessible at any point in time. Moreover, this Mailchimp alternative can give you a nice boost when it comes to bulk email campaigns and segmentation options.
There are, of course, more features to use, but what you should keep in mind is that it’s a very nice option for those who need to create engagement in an automated manner and get some insight through its tracking options.
However, as far as we know, importing data using AWeber could potentially be a hassle. This is not this platform’s strong suit.
AWeber Pricing
While AWeber has a free plan, it is pretty restrictive, allowing only up to 500 subscribers and 3,000 email sends/month.
AWeber charges by the subscriber, meaning that as a paid user, you’ll gain access to the full list of features right off the bat. If you’re a small business owner with up to 500 subscribers, prices start at $20 per month.
The platform also offers a quarterly and annual billing option, thus helping you find the one that fits you best. You can also change your billing plan down the line, and AWeber’s customer support will definitely help you out, in case you don’t know what to do.
How does AWeber compare as a MailChimp alternative?
MAILCHIMP VS AWEBER
BEST FEATURE Ready to use campaign templates Built-in Canva integration
BEST FOR INDUSTRY Agencies, eCommerce Marketing and Advertising
CONS Not affiliate marketing friendly Not a fully-fledged SMTP platform.
PRICE Starts at $17/month Starts at $20/month
FREE PLAN/TRIAL Yes (2,000 subscribers but limited features) Yes (500 subscribers but limited features)
CUSTOMER SERVICE Only guides and tutorials for the free plan. Paid plans also include email and chat support. The premium plan also includes phone and email support Apart from email and live support, there are also webinars, knowledge base, and video guides available to all pricing options.
- Mailchimp vs DotDigital
DotDigital is one of those Mailchimp alternatives that are innovative and aim to engage through creating the best marketing emails.
Dotdigital competitor to Mailchimp
Essentially a cloud-based engagement platform, DotDigital is a great tool that can integrate with all the basic platforms and send automated messages that can entice and engage.
Its automation builder is fairly easy to use and its email editor is more than enough to help you create email newsletters that will capture your users’ attention.
DotDigital Features
DotDigital may come across as an engagement platform, but that doesn’t mean that it doesn’t have all the tools needed to name it one of the best MailChimp competitors.
Apart from the real-time APIs and the integrations, DotDigital can offer plenty of things when it comes to email marketing and automation tools.
If you decide to go forth with DotDigital, you’ll get communication and segmentation tools that can help you out with all your endeavors.
Their drag-and-drop email builder is fairly easy to use and enables you to take advantage of all the content you need, in order to design emails like a pro!
Last but not least, DotDigital’s software helps you make data-driven decisions and use product recommendations to boost your conversions.
DotDigital Pricing
DotDigital offers a free 14-day trial that promises to help you create and retain your relationship with your customers by giving you a taste of their services.
However, there is no clear and concise pricing plan. If you’d like to use that Mailchimp alternative, you should contact a representative and request a quote.
How does DotDigital compare as a MailChimp alternative?
MAILCHIMP VS DOTDIGITAL
BEST FEATURE Ready to use campaign templates SMS features
BEST FOR INDUSTRY Agencies, eCommerce Publishers
CONS Not affiliate marketing friendly No self-service help section
PRICE Starts at $17/month Quote given upon request
FREE PLAN/TRIAL Yes (2,000 subscribers but limited features) Yes (14-day trial)
CUSTOMER SERVICE Only guides and tutorials for the free plan. Paid plans also include email and chat support. The premium plan also includes phone and email support Offers phone, email, and live chat support but has no knowledge base/help section.
- Mailchimp vs Mailjet
Last but not least in our list of Mailchimp alternatives is Mailjet, a tool that has been around for quite some time and is ready and willing to grant the users all the experience, automation, and innovation they may need.
Mailchimp vs Mailjet
Through Mailjet, you can use real-time analytics to track and trace your mailing lists and how your users respond to your emails.
Plus, this Mailchimp competitor offers ease of use, which makes it a very popular choice among beginners, even though some have faced difficulties, as expected.
Mailjet also offers a fairly large number of email templates, even though their templates are branded, when it comes to the free plan.
Which doesn’t exactly look good.
Mailjet Features
Mailjet offers plenty of advanced features that can help marketers reach their end goal.
Apart from the classics -email automation, email templates, and tracking tools- this free Mailchimp alternative can give extra knowledge to the user, with their team of delivery experts, who are there to support every customer.
Mailjet also offers the opportunity to track user behavior and compare campaigns in order to make sure that there is enough data to determine the success or failure of each campaign.
If you need SMS marketing for your marketing endeavors, Mailjet can offer that as well.
Mailjet Pricing
Mailjet’s email marketing platform offers a free plan that will cover your needs if you don’t need to send over 200 emails per day or don’t exceed 6,000 emails per month.
Pricing starts at $9.65 and the sum is billed monthly. The whole model is a “pay-as-you-grow” deal (as they call it on their website): The more emails you need to send per month, the higher the cost.
Of course, not all features are available for all pricing models, with the bigger downside being A/B testing and segmentation being available only for the premium tiers.
How does Mailjet compare as a MailChimp alternative?
MAILCHIMP VS MAILJET
BEST FEATURE Ready to use campaign templates SMS features
BEST FOR INDUSTRY Agencies, eCommerce Internet/SaaS
CONS Not affiliate marketing friendly A/B testing & segmentation not available for the free version
PRICE Starts at $17/month Starts at $9.65/month
FREE PLAN/TRIAL Yes (2,000 subscribers but limited features) Yes (for 200 emails per day/6000 emails per month)
CUSTOMER SERVICE Only guides and tutorials for the free plan. Paid plans also include email and chat support. The premium plan also includes phone and email support Offers phone and email support, as well as a detailed FAQ section. Doesn’t offer live chat.
Frequently Asked Questions (FAQs)
Below you’ll find some of the most frequently asked questions along with their answers.
Q1. What Is Mailchimp?
Mailchimp is an email service provider (ESP) that lets you create and send email newsletters to your audience. Among others, the tool sports various lead generation tools to help you build and maintain your email list.
Q2. Is Mailchimp a CRM?
Yes, Mailchimp has a built-in CRM system allowing marketers to collect, organize and interpret customer reports in order to improve campaigns. However, for those having more complex CRM needs, there are integrations available for other known standalone CRM solutions.
Q3. Is Mailchimp HIPAA Compliant?
The answer is no. Mailchimp is not HIPAA compliant. The company will not sign a Business Associate Agreement (BAA). Mailchimp’s terms and conditions clearly mention that customers are responsible for ensuring they comply with regulations like HIPAA.
Q4. How Does Mailchimp Work?
To create emails, you need to access Mailchimp’s email builder, add the elements you want, select the audience you want to receive your campaign, and finally send it. Before sending your campaign, you can test your subject lines and email design for better open rates and conversions.
Q5. Is Mailchimp Free?
Yes, Mailchimp has a free plan allowing up to 2,000 contacts, with 10,000 sends/month and a daily limit of 2,000. However, you only get limited features. Moreover, if you go over the 2,000 contact limit, sending live email campaigns or testing emails is placed on hold until you upgrade.
Q6. Is Mailchimp Still the Best?
Undoubtedly, Mailchimp has built an intuitive platform that has become popular over the years. But, the email marketing scene has grown and now there are various email services offering the same key features as those that Mailchimp offers, with more affordable pricing.
Q7. What Is a Cheaper Alternative to Mailchimp?
There are several cheaper alternatives to Mailchimp, but Moosend is the best solution among them because it offers affordable email marketing that follows the growth of your business and doesn’t deplete your marketing budget.
Q8. What Is the Best Mailchimp Alternative?
There are several great solutions that can be used as alternatives to Mailchimp such as ConvertKit, Omnisend, ActiveCampaign, Campaign Monitor, and Drip, but Moosend is the best solution among them due to its competitive pricing, user-friendliness, and scalability.
Looking for an Affordable & Easy-to-Use Mailchimp Alternative?
While MailChimp is supposed to be the leader amongst email marketing and automation platforms, it can be really pricey, really fast. This is why brands are constantly looking for alternative companies like Mailchimp.
Luckily, good MailChimp alternatives are not too hard to find, with Moosend standing out from the crowd. So why not sign up for a free Moosend account and see for yourself?
Are there any other competitors like Mailchimp that you’ve found to be of use and weren’t included in this article?
If so, don’t hesitate to tell us in the comments and, as per usual, share the knowledge with your favorite marketer.
best email marketing software
Is email marketing a priority for your business in 2022? Are you looking for the best email marketing software?
Choosing the right email marketing service can have a significant impact on the success of your marketing campaign.
In this article, we will review and compare the 7 best email marketing services for small businesses.
Best email marketing services compared
Why Choosing The Best Email Marketing Service is Important?
Email marketing is one of the most cost-effective marketing strategy for small businesses. According to the Direct Marketing Association, email marketing on average sees a 4300 percent return on investment (ROI) for businesses in the United States.
This is because email marketing is easy to manage, gives you full control, and allows you to establish a direct contact with your customers.
Not convinced on email marketing? See these 6 reasons why building an email list is so important today.
It’s important to understand that a lot of your success with email marketing depends entirely on the email marketing software you choose because they are responsible for making sure that your emails actually get delivered.
If you aren’t careful, then you will end up paying a lot more money for fewer marketing features and terrible email deliverability rates (which causes you to lose even more money).
What to Look for in a Good Email Marketing Tool?
A good email marketing service should enable you to create highly engaging email newsletters with an easy user interface (ideally drag-and-drop editor).
You should be able to easily send bulk emails that are actually personalized and targeted without a lot of work. This is also known as marketing automation.
Aside from that, your email marketing service must make it easy to manage your contact list, segment users into groups, and track the performance of your email marketing campaigns.
Most importantly, a good email service provider ensures that your email campaigns do not end up in the spam folder.
Having said that, let’s take a look at some of the most popular email marketing service providers and how they stack up against each other.
- Constant Contact
Constant Contact Email Marketing Service
Constant Contact is one of the largest and fastest growing email marketing service in the world. It is also the most easy to use and beginner friendly email marketing service.
You can easily manage your email lists, contacts, email templates, marketing calendar, and more.
Each account gives you access to unlimited emails, easy tracking and reporting, built-in social media sharing tools, free image library, list segmentation, Facebook ads integration, and a powerful eCommerce integration for Shopify stores.
Their Email Plus accounts also come with powerful features like email automation, drip campaigns, surveys & polls, coupons, online donations, and subject line A/B testing which helps you send targeted emails to maximize your open rate.
Constant Contact offers unmatched customer support with live chat, phone calls, email, community support, and a vast library of helpful resources.
Aside from online training, they also offer in-person live seminars across the United States. This allow small business owners to quickly learn the basics of email marketing and start using it to grow their business like a pro.
For all the reasons above, we rate Constant Contact the best email marketing service for small businesses and startups.
Constant Contact has a 60-day free trial (no credit-card required). After that their pricing starts as low as $ 9.99 /month.
WPBeginner users can use our Constant Contact coupon code to get an additional 20% off.
- SendinBlue
Sendinblue Email Marketing Software
SendinBlue is a complete SMS and email marketing software for businesses. They are one of the fastest growing email marketing platforms in Europe.
It is an extremely easy to use platform with excellent tools to create beautiful and highly engaging emails. Their simple drag and drop email editor is perfect for beginners with no experience in email marketing.
SendinBlue includes beginner-friendly marketing automation tools that allow you to send transactional emails, create workflows for automatic follow-up emails, and segment users. It can also select the best time to send bulk emails using their AI algorithms to ensure the best email deliverability.
SendinBlue offer a completely free email marketing plan unlimited contacts. Their free plan lets you send up to 300 emails per day, but all your emails will have their branding.
Their paid plans start from $25 per month for Lite. You can also include SMS to your account, but the pricing will vary based on your sending requirements.
They have improved their premium plan recently to include more advanced features like landing page builder, live chat, sales CRM, and Facebook ads integration. This means users now get more value for the same price.
SendinBlue also offers a separate SMTP bulk email marketing service which you can use to power automated or transactional emails from your WordPress site. You do not need this for email marketing campaigns, but it’s a nice functionality to have if you have a large website, and you want automatic real-time content based emails.
- HubSpot
HubSpot email marketing CRM
HubSpot is one of the most well-known softwares in the CRM and email marketing space.
Their email marketing service is free to start, and it comes with a lot of powerful automation features designed to grow your business.
You can use their easy drag-and-drop email builder and a selection of templates to create a completely custom newsletter that matches your brand’s personality and colors.
Because of the native integration with the HubSpot CRM, you can personalize your emails for each subscriber based on things like device type, country, list membership, or any other custom information you might have on the individual subscriber.
HubSpot comes with all the powerful feature you’d expect from an enterprise level email marketing software such as send time optimization, high email deliverability, A/B testing, detailed performance analytics, marketing automation, drip campaigns, and more.
One of the main reasons why small, medium, and enterprise customers choose HubSpot is because they offer an all-in-one marketing platform that includes email marketing, CRM, automation workflows, sales tools, website builder, operation hub, and more.
Hubspot Email Marketing has a free plan, which includes the CRM and all of HubSpot’s free marketing, sales, service, and operations tools.
The free version allows you to send 2,000 emails and store an unlimited number of subscribers. You can create custom signup and popup forms, build landing pages, manage and track your online ads, and more. It has all the tools you need to get started.
If you need more advanced capabilities, then their paid plans starts at $45/month.
- Omnisend
Omnisend – Powerful Email Marketing & SMS Platform
Omnisend is a powerful SMS & email marketing service for eCommerce businesses who are looking for an omni-channel marketing automation solution.
They offer one of the most generous free email marketing plans because it includes all the powerful features like pre-built automation workflows, subscriber segmentation, A/B testing, performance reports, and even SMS + web push notification.
Most other free email marketing plans are restricted, but Omnisend is confident in their value proposition, so they offer most everything in their free plan. As your contact list grows, you will need to upgrade to their paid plans.
Omnisend seamlessly integrates with all the popular website builder and eCommerce platforms like WooCommerce, Shopify, BigCommerce, and more. They also have integration with hundreds of other business tools like live chat software, help desk service, and more.
The best thing that we liked about Omnisend is their pre-built eCommerce marketing automation workflows that are designed to help you drive more revenue. This includes emails like welcome email series, cart abandonment emails, cross-sell emails, and more.
Their email builder is very easy to use and comes with a large selection of email templates, so you can create beautiful, on-brand campaigns. Once it’s set up, you can personalize the email using their powerful targeting and segmentation features.
What a lot of users love about Omnisend is that they offer SMS built-in, so you don’t have to pay for a separate software, and their SMS feature allows you to send messages in 209 regions across the world.
Omnisend free email marketing plan allows you to contact up to 250 subscribers, and their paid plans start at $16 per month.
- Drip
Drip email marketing automation software
Drip is a powerful enterprise email marketing platform for eCommerce, bloggers, and digital marketers. They offer a wide range of tools to make marketing automation, sales funnels, and personalization easy.
Their email software offer seamless integration for all popular website builders including WordPress and WooCommerce. This allows you to easily add pop-ups / opt-in sign up forms to your website and capture more leads.
What sets Drip apart from the competition like Campaign Monitor is their intelligent marketing automation tools, smarter email segmenting, split testing features, list groups, and a visual drag and drop builder for automation workflows. These features allow you to reach targeted customers in your email list to get more sales.
Support options at Drip include live chat support, webinars, automation training, detailed courses, free guides and excellent documentation.
We use Drip for several of our businesses because it allows us to send bulk emails while connecting and engaging with every customer on a personal level using their smart eCommerce marketing automation.
Their eCommerce revenue attribution feature shows us exactly how much revenue we generate from each email marketing campaign.
Even though it’s a bit pricey, we believe Drip is the best email marketing software for eCommerce websites and business owners who want more advanced features to maximize their marketing efforts.
Drip offers a free trial, and their plans starts from $49 / month which includes all their features.
Recently, they’ve added SMS notification as a feature to all plans which allows you to connect with your users on both email and SMS marketing channel. This makes them a true all-in-one email marketing platform for store owners.
- Moosend
Moosend email marketing software for small business
Moosend is an affordable email marketing service for small businesses. It comes with a suite of powerful marketing automation features, email list building tools, landing pages, and more.
You can quickly create an email newsletter and customize the email design to match your brand within minutes by either choosing from their dozens of pre-made email templates or by creating a completely custom template.
The nice part about Moosend is that they offer marketing automation features to all plans including the free plan. You can use their automation workflow designer to offer a personalized subscriber journey for your newsletter subscribers.
Moosend offer detailed email analytics that shows you important metrics such as email opens, clicks, bounces, product views, purchases, custom event tracking, and even predicted demographics data.
All plans come with powerful conversion optimization features such as A/B testing, email heatmap analytics, countdown timers, conditional content, AI-engine for product recommendations, popup forms, floating bars, newsletter signup subscription forms, and more.
Moosend offers a forever free plan for up to 1,000 email subscribers and unlimited number of emails (no credit card required). After that their pricing starts at $8 per month for their Pro plan which includes landing page builder, transactional emails for eCommerce websites, team management, and more.
- AWeber
AWeber bulk email marketing software
AWeber is one of oldest and most popular email marketing service providers in the world. They offer a wide-range of tools for small and medium sized businesses to manage their email marketing.
Getting started with AWeber is easy. It connects seamlessly to most platforms including WordPress. For detailed instructions, see our ultimate guide on how to connect AWeber to WordPress.
You get access to ready to use html email templates, list management, autoresponders, a/b testing, and email tracking with detailed insights.
AWeber also has other powerful email marketing features such as AMP emails, automatic RSS-to-email for bloggers, and tag based subscriber segmentation.
Support options include live chat, phone support, email support, live webinars, and a vast library of how-tos and tutorials.
AWeber offers a limited free plan for up to 500 subscribers. After that, their pricing starts from $19/month. You can also signup for quarterly or annual plans to save even more.
Bonus: ConvertKit
ConvertKit email marketing service
ConvertKit is a robust email marketing platform for professional bloggers, authors, and marketers. It is extremely easy to use and incredibly powerful.
ConvertKit’s unique feature is that allows you to easily offer content upgrades and incentives with email signup forms. It also comes with easy to manage auto-responders allowing you to send drip emails from their emailing service.
With ConvertKit, you can easily segment subscribers into those who are interested and those who have already purchased. This helps you increase conversions with automated emails that feel more personal. In marketing terms, this is called targeted email marketing.
They have all the powerful features you’d expect from a top-notch email marketing service such as a/b testing, beautiful email templates, landing page builder, smart workflows, and more.
ConvertKit offers email based support and have extensive knowledge base with great learning material.
A lot of ConvertKit features such as paid newsletters are specifically designed for creators and professional bloggers that’s why we rate them the best email marketing service for professional bloggers.
They even added the ability for you to sell digital products & subscriptions from the same platform.
ConvertKit offers a 14-day free trial, and their pricing starts from $29/month. They also offer a 30-day refund policy.
Their Creator Pro plan also includes advanced functionality like newsletter referral system, subscriber scoring, advanced reporting, and Facebook custom audiences.
Bonus: Mailchimp
Mailchimp free email marketing service
Mailchimp is one of the most popular email marketing service providers in the world primarily because they offer a forever free email marketing service plan.
Although we don’t recommend it anymore since there are better solutions available in the market, the sad reality is that we cannot create a best email marketing software list without including Mailchimp due to their shear popularity.
Mailchimp comes with an easy drag-and-drop email builder, autoresponders, segmenting contacts into groups, and simple tracking for analytics. It also allows you to setup delivery times based on user’s timezones, and you can setup segmenting based on geolocation.
You can easily integrate MailChimp with WordPress, Magento, Shopify, and many other platforms. If you are using WordPress, then see our ultimate guide to using Mailchimp and WordPress for detailed instructions.
When it comes to marketing automation features, Mailchimp platform is quite limited when compared to other providers in our list such as HubSpot, Drip or ConvertKit.
In the recent years, Mailchimp has attempted to add many of the “advanced” features, but having tested many of these, they’re not truly advanced.
Mailchimp support is offered by email, live chat, and a large tutorials knowledge-base. However their support is often slow and no match to the quality of service that you get from Constant Contact.
Mailchimp offers a forever free plan which allows you to send 12,000 emails for up to 2,000 subscribers. This plan is fairly limited because you don’t get features like send-time optimization, advanced segmentation, multi-variate testing, etc. You are also required to display their branding in your email. Last but not least, support is restricted to email only which is fine if you’re a hobbyist but as a serious business, you need reliable support that you can count on.
Their paid plans start from $10/month for up to 500 subscribers, and the pricing increases in the increment of 500 subscribers.
However if you want unlimited audiences, advanced audience segmentation, multivariate testing, and comparative reporting, then you’d have to move to their $299 per month plan.
Final Thoughts: The Best Email Marketing Service
There are dozens of email marketing services out there, and we want to make sure you choose the right one for your business needs. Below is our expert pick:
If you’re a small business, non-profit, or a new blogger, then we recommend using Constant Contact. Their pricing is great, and the support team is absolutely top-notch. Their onboarding team will help you find success with email marketing right away.
If you run an online store / ecommerce website, then we recommend using either Omnisend or Drip because they offer the best eCommerce email marketing software. Their personalization and automation features are extremely powerful. A lot of our own business websites use Drip.
If you’re a professional blogger or content creator, then we recommend using ConvertKit. They offer an easy to use platform with advanced segmentation and funnels that will help you take your blogging business to the next level.
If you’re a business owner who wants a powerful marketing automation tool that combines email marketing, SMTP bulk emails, and SMS messages, then we recommend using SendinBlue. Their platform is easy to use, and they allow you to manage both email and SMS from a single interface. They also offer a fairly generous forever free plan which makes them the best free email marketing software.
If you’re looking for an all-in-one email marketing solution, then we recommend using HubSpot. They offer a power suite of marketing tools including email marketing, CRM, sales tools, live chat, website builder, and more. There free plan is great for lead generation because it lets you store unlimited subscribers.
Pro Tip: Get More Email Subscribers, Faster!
Once you have picked an email marketing service for your business, you’ll likely want to start getting more email subscribers.
We use and recommend OptinMonster. It is a powerful conversion optimization toolkit that helps you turn abandoning website visitors into email subscribers and customers.
OptinMonster Email marketing growth toolkit
OptinMonster seamlessly integrates with all the best email marketing service that we mentioned above and dozens more.
WPBeginner founder, Syed Balkhi, is also the co-founder of OptinMonster. He initially built OptinMonster to help grow our own email list. After the launch in 2013, it has grown tremendously with over 1 million active installs of the WordPress plugin.
Today OptinMonster is being used by some of the largest brands in the world including McAfee, Experian, TripAdvisor, Pinterest, Harvard University, Pateron, and more.
Aside from OptinMonster, you can also use the following tools to grow your email marketing list:
WPForms – #1 WordPress form builder that you can use to create contact forms, surveys, polls, and other type of forms. It comes with built-in integration with all popular email marketing services. Trusted by over 5 million website owners.
SeedProd – Want to create custom landing pages to boost conversions? SeedProd offers a far superior landing page builder experience. This is why smart website owners use SeedProd along with their preferred email marketing service since it integrates with all the popular email platforms.
LiveChat.com – One of the easiest ways to grow your email list is to connect your live chat software with your email marketing service. We use LiveChat on several of our sites.
ChatBot.com – Another smart way to grow your email list is to use chatbot software and connect it with your email marketing service.
RafflePress – this is the leading WordPress giveaway and contest platform. It lets you use viral marketing to grow your email list.
Bonus Tip: Improve Your Email Deliverability
All the email newsletter tools that we have shared in this article have great email deliverability rates.
However there are few things you can do to make sure that your marketing emails always get delivered.
- Use a Professional Email Address
Email platforms like Gmail, Outlook, and others have algorithms that look for spammy behavior. One of them is the sender email address.
As a business, it’s important that you use a professional business email address (like yourname@yourcompany.com) and not a generic hotmail or gmail address.
This will help make sure that your email deliverability rate is higher than industry average.
- Send Targeted Emails based on Interests
It’s very important that you personalize your emails based on user segments. Email marketing software like Constant Contact and HubSpot allows you to easily group your subscribers into segments such as most active, not-active, interested in specific topics, custom segments, etc.
This will help your email marketing campaigns have the highest open rate and click through rate which is a big factor in future email deliverability.
We always recommend sending a personalize welcome email to all new subscribers and then segment users accordingly based on their interests.
It’s also important to have a clear unsubscribe link for users, so they can unsubscribe rather than marking your emails as spam.
For more tips, see this ultimate step-by-step email marketing guide with examples to help you create a successful email marketing campaign.
Email Marketing Software FAQs
Having helped thousands of users pick the best email marketing software, we have answered quite a lot of questions. Below are some of the answers to the most frequently asked questions about email marketing platforms.
Can I do bulk email marketing from my Gmail or Outlook?
In theory, yes. But this will quickly get your email accounts suspended. G Suite and Outlook are not made for bulk email sending. They are great solution professional business emails.
Which is the best free email marketing service?
A lot of email marketing services will offer free tiers for limited use. The best free email marketing service is SendinBlue because their free plan doesn’t have a limit on the number of subscribers. HubSpot, Moosend, MailerLite and MailChimp also offer free email marketing service plans.
How much does email marketing cost?
Your email marketing cost will entirely depend on the number of subscribers you have, the number of total emails you send per month, and the email platform you use. On average, a small business email marketing costs is around $20 – $300 per month on email marketing given that they manage their own campaign. If you use an email marketing agency, then your cost might be closer to $500 per month or higher.
Can email marketing help with SEO?
Email marketing has no direct impact on SEO. However it can help you get more traffic to your website which can lead to more shares and sometimes backlinks / mentions.
Google and other search engines use shares and mentions as social signals to rank websites. So indirectly, email marketing can help your website’s SEO rankings.
You may also want to use these best WordPress SEO plugins and tools to improve your rankings.
Which is the best email marketing app for Shopify?
Many of the above email marketing services offer an intuitive Shopify app that’s easy to use. We recommend using Drip since it offers robust eCommerce marketing automation tools that seamlessly integrates with both Shopify and WooCommerce.
Some eCommerce power users prefer Klaviyo for Shopify email marketing, but their platform is quite expensive for small businesses.
Are there other email marketing platforms that are not listed here?
Yes, there are literally hundreds of email marketing services out there, but we have not listed them all here. We believe that making a full email platforms list would create more confusion and cause choice paralysis for non-techy readers.
We have tried all the top major email marketing service including many that are not in our email platform lists above such as: MailerLite, ActiveCampaign, GetResponse, Ontraport, Mailjet, Campaign Monitor, InfusionSoft (now Keap), Klaviyo, Marketo, Eloqua, Pardot by Salesforce, Sendloop, iContact, Emma, TotalSend, SharpSpring, MailPoet, and more.
The top email marketing services that we have chose to include in our list provide the best features for the best price.
Which are the best email marketing services in your opinion?
Our top choices for the best email marketing services are:
Constant Contact – Best email marketing services for small business.
SendinBlue – Best Email and SMS marketing platform.
HubSpot – All in one email marketing and CRM for growing businesses.
Bonus: Omnisend or Drip as Best email marketing platform for eCommerce.
Along with an email marketing strategy, we also recommend adding web push notification on your website. This is another powerful way to connect with your visitors after they leave your website. We use PushEngage on WPBeginner, and it has become a top 5 traffic source on our site.
We hope this article gave you a good overview of the best email marketing services for your business. You may also want to see our list of 24 must have WordPress plugins for business websites, and our comparison of the best business phone services for small businesses.
Conclusion
Let us know your thoughts in the comment section below.
Check out other publications to gain access to more digital resources if you are just starting out with Flux Resource.
Also contact us today to optimize your business(s)/Brand(s) for Search Engines