Email marketing is a powerful way to connect with your customers, but it can be hard to get the results you want without the right tool.
If you’re looking for a new way to make your email marketing more effective, we’ve got some good news! We’ve rounded up the top email marketing tools on the market today, so you can find your perfect match and start making real connections with your customers.
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Email Marketing Tools Not Working
And even as you put in a lot of energy and resources into your email marketing, you might feel things are falling through the cracks. Poor open rates, a higher number of unsubscribes, low click-through rates…looks like nothing is working out.
Now is the right time to sit back and take a hard look at your email marketing efforts to figure out what’s wrong and how you can fix it.
Here are some of the top reasons why your email marketing is not working and tips on how to get things right:
- Your mailing list is not segmented
Your subscribers have entered your mailing list at different stages. Some of them joined your list in the last trade show, some signed up online, while some have been with you for a long time.
Naturally, they are in different stages of your sales funnel. Some are just getting familiar with your product, while others are just a step short of making a purchase.
If you’ve put them all in a single mailing list, you can’t expect great results. That’s because your email copy can only address one segment and will ignore the rest.
How you can fix it:
You need to segment the addresses on your mailing list according to some criteria. For instance, you may segment your mailing list on the basis of their engagement. Or you could segment your mailing list on the basis of their website activities, by demographics, by job title and so on.
The biggest benefit of segmenting your mailing list is that you know the exact characteristics of each segment. Based on that you can craft your messages and offers which will be a great deal more acceptable to the target audience.
segmenting your mailing list
- You didn’t do enough homework
Often marketers follow this pattern.
They begin with identifying the objective of the email (welcoming, updating, thanking, sharing the big news, announcing a sale, etc). Next, they identify whether they need an image in the email. After that, they craft a few alternative email copies.
From that, they select the one that reads best. Finally, that email is sent to everyone on the mailing list.
Unfortunately, this process misses out some of the most critical activities that you need to do before you hit Send.
How you can fix it:
Subject-line is the first thing recipients get to read when your email reaches their inbox. If the subject line isn’t compelling enough, no one’s going to open your email.
The first thing you should do is test a number of subject lines. You can use tools like Coschedule and SubjectLine to see if your subject-line is truly optimized.
Next, you’ll want to check how your email looks like across various devices and email clients. Tools like Email on Acid allow you to check emails in a number of different situations.
test subject lines
- Your mailing list has poor hygiene
As your mailing list begins to grow, a number of unsafe email addresses creep into the list. Unsafe email addresses include incorrect or invalid email addresses, role-addresses, accept-all addresses, disposable email addresses and so on.
There are a number of reasons why such email addresses are not safe for your email marketing. Emails sent to such addresses will bounce back undelivered (or at least produce near-zero engagement). Consequently, email servers and ESPs (Email Service Providers) start thinking you are a spammer and lower your sender reputation.
As a result, your subsequent email campaigns will see a serious drop in deliverability. Some email servers may outright reject your incoming email, while others will choose to place your email in the spam folder of recipients. All the resources you poured into marketing go down the drain.
How you can fix it:
Make sure you periodically verify your mailing list. Using an online bulk email checker tool, you can clean your mailing list.
Cleaning your mailing list is fast, secure and accurate. You upload your mailing list on whatever tool you’re using to clean the list.
After the tool runs your mailing list through its system, it will divide your mailing list into various categories. One category will be safe-to-send email addresses. The remaining emails would be categorized under invalid addresses, disposable addresses, role-addresses and so on.
clean the mailing list
- Your emails are not authenticated
For your emails to produce results, they must first be delivered in the mailbox. One of the major issues that marketers battle today is email deliverability.
With spam messages flooding mailboxes, email servers are becoming increasingly cautious. They look at every incoming email with suspicion. Unless there is clear evidence that the email isn’t spam, the incoming email will likely to be pushed into the spam folder or even rejected.
Spammers and phishing attackers are constantly trying to find ways to cheat the email server into accepting their email as genuine email. In all this, your email must be able to convince the email server that it is genuine.
How you can fix it:
One of the most effective ways of establishing the fact that your email is neither spam nor malicious is email authentication.
In case you haven’t already done so, it’s strongly recommended you use SFP, DKIM, and DMARC to authenticate your emails. While it’s not possible to discuss these three in detail in this post, here’s a quick explanation.
SPF (Sender Policy Framework) is a mechanism that assures email servers that the email has been sent from the domain it claims to come from.
DKIM (Domain Key Identified Mail) authenticates that the contents of the email have not changed since it left the sender.
DMARC (Domain-based Message Authentication, Reporting, and Conformance) provides policy about SPF and DKIM and helps set an email address where key email statistics can be reported.
use SFP, DKIM, and DMARC to authenticate your emails
- You’re trying to sell rather than help
While writing an email copy, a lot of people forget that the objective of writing a sales email is to offer a best-fit solution, not just to sell any which way you can.
As a result, a lot of emails we read on a daily basis is far too salesy to really interest us. Without caring for what problem the subscriber is trying to solve, such emails keep on trying to sell.
As a result, a sizeable chunk of these emails fails to convert.
New age selling is no longer about pushing whatever product you have. It’s evolved into a conscious process of helping customers solve a particular problem.
How you can fix it:
Sell more by helping your customers sell more.
While that applies to B2B sales, the underlying principle is universal and applies equally well in B2C. Focus on how you can address the pain points of your customers. Listen to your customers and help your customers make the best decision.
In a single line, the new age sellers are professionals who solve buyers’ problems. Make sure your email aims at solving buyers’ problems. Email marketing requires you to nurture and educate your prospects.
marketing email examples
We all need inspiration to do our jobs better. And whether you are a marketing rock star or a total newbie – it is always good to learn from the best email marketing campaigns in order to improve your own content. However, it is really hard to find good email marketing campaign examples as you usually need to be subscribed to an email list. And even if you are subscribed, it is really difficult to discover a good campaign, as you are getting tons of automated newsletters day after day. But we’ve compiled a list of some of the best email marketing campaign examples to inspire your own next campaign.
Uber
Litmus
BuzzFeed
Taylor Stitch
Flock
Headspace
Starbucks
Airbnb
Sweetgreen
Aesop
Related blogs:
25 Great Email Automation Examples To Inspire Your Next Campaign
18 Wonderful Survey Invitation Email Examples & Why They Work
10 Well-Done Real Estate Email Newsletter Examples
50+ Email Marketing Campaign Ideas You Can Start Realizing Today
Email Marketing Inspiration: Summer 2018
- Uber
uber email marketing campaign example
Uber’s email campaign is very simple, yet tasteful. We love how Uber gets straight to the point in their newsletters. The text is usually very brief with a clear CTA, which is perfect for subscribers who don’t have a lot of time and just skim the message. For those who want to learn more, there is always a link you can follow. Uber always send different promotions and provides an amazing map of your rides, with a detailed map of your journey.
FREE HIGH-QUALITY HTML Email Template by MailBakery Store
- Litmus
litmus email marketing campaign examples
Their email marketing design is very interesting. GIFs are very popular these days and the animation that Litmus uses is eye-catching and its encourage you to continue reading the content. Litmus’s headlines do a good job while clearly saying what this email is about. - BuzzFeed
buzzfeed email marketing campaign examples
Newsletter became one of BuzzFeed’s top sources of traffic. They are the best at writing awesome content. Their subject lines and preview make you immediately open that email! Our favorite and the most important newsletter you can get is ‘This Week In Cats’.
Yes, it is exactly as cool as it sounds. Every Friday you can get the best and the cutest stories about cats. Those newsletters include a bunch of links and meow-worthy pictures of cats. Also, you can always ask Dumb Cat for an advice and maybe he will give you an answer in the next email. So, what would Dumb Cat say if you told him ‘I want to try to pay someone to write my paper’? We are sure that he would recommend you to get some snacks and go for it!
- Taylor Stitch
Taylor Stitch email marketing campaign examples
They always think about their customers’ preferences and interests. The design is very simple, all white with really inspiring photos. They write how many pieces of each product they have, so you need to act fast as those pieces will not last long. - Flock
flock email marketing campaign examples
Here is another clever example of effective email marketing. Flock does a great job of sending well-designed emails. They always know when it is a good time to boost your productivity. Reminder emails are here to help you! - Headspace
headspace email marketing campaign examples
Headspace is a guided meditation app. Have you seen the pictures they send to their subscribers? Recently, we got a cute cake that makes you want to do anything they ask!
The structure of their newsletters is good for those who don’t have time to scroll down long emails. So, it is brief and simple.
- Starbucks
Starbucks email marketing campaign examples
Give people a good reason to engage with your emails! Well, like Starbucks does. They know how to make you buy that half-off frappuccino! Mm, it is sweet and chill, just like you! - Airbnb
airbnb email marketing campaign examples
Their email campaign looks really good. The design has everything you want – fresh colors and clear design, a clear objective and minimalistic copy. They are doing a great job of keeping their emails very pointed with a clear CTA. In every letter, you will get guides to different cities. Like recently it was about Barcelona with its secret beaches and local places. - Sweetgreen
sweetgreen email marketing campaign examples
This salad company has a fresh and absolutely stunning design. They say that ‘green looks good on you!’, so go and make an order with just a few steps! When you unlock The Green Status, you get an email that you just unlocked some perks. One of these perks is a free salad on your birthday! So, if you wanted a big quinoa bowl, then it is time to treat yourself! - Aesop
aesop email marketing campaign examples
Do you have an email marketing crush? We do. And it is Aesop! Their newsletters have everything you need – beautiful, simple illustrations, unique colors, and interesting content. In their emails, you can discover what to listen to, what to see, where to go. It has a very brief description, but if you want to continue reading, there is always a button for it.
We hope these email marketing campaign examples will give you new ideas to improve your own email campaign.
MailBakery – designing and coding beautiful emails since 2010
There are indeed amazing email marketing campaign examples out there that can fuel you with ideas instantly. If you need help with designing one for you, our team at MailBakery can create such an email template from scratch based on your business needs. Or, if you have already created a stunning email design and you need perfectly hand-coded and litmus tested HTML email, we can code your email design.
Conclusion
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