We’re in an era where email is at the heart of just about every business, and we know you want to make sure that your emails are as effective as possible. That’s why we’ve been building tools for email marketing for almost 20 years.
Since 2001, we’ve been making it easier for businesses to get their message out using email. We believe in a simple, straightforward approach: getting you the tools you need, with no frills or add-ons that waste your time, so that you can focus on the things you do best.
With us, you’ll be able to create a variety of different kinds of emails—from content marketing and newsletters to transactional messages and drip campaigns—and send them to the right people at the right time, with no stress on your part.
And when it comes time to analyze the success of your campaign, we’ve got you covered there too. We’ll help you track everything from open rates to clickthroughs so that you can be confident in your campaigns’ effectiveness and make adjustments if necessary.
See what fluxresource.com can do for your business today!
Email Marketing Tools Or Public
Email marketing consistently delivers a better ROI than any other marketing channel. Plus, it’s brilliant for community building and engaging with your customers on what feels like a one-on-one level. But if you don’t have the right infrastructure in place to handle your email marketing, you’re not going to be able to reach your subscribers and customers in the way you need to encourage engagement, build those important relationships, generate more leads, and increase sales. That’s why we’ve put together this list of the top email marketing platforms on the market right now. Each of the email marketing platforms on this list offers a unique set of features to explore so you can find the perfect email marketing platform to get the results you need.
Before we dive into our list, we’re going to take a little time to answer some questions you may have about email marketing, why it matters, what an email marketing platform actually is, and the features you should look for.
Compare Email Marketing Software
Best for
Features
Pricing
Rating
EmailOctopus
EmailOctopus is an email marketing software solution for anyone who’s ever wanted simplicity and performance.
WEBSITE
Small to large businesses.
Auto-Responders, Campaign Analytics, Drip Campaigns, Dynamic Content
$24.00 /month (free starter package)
Convertkit
Convertkit gives you the fluidity and flexibility desired in email campaign creation and execution.
WEBSITE
Creators, bloggers and podcasters.
Landing Pages/Web Forms, Marketing Automation, Mobile Optimized Emails, AB Testing
$29.00 /month (free trial)
Sendinblue
Sendinblue is the quintessential business marketing platform. It’s more than email and SMS marketing.
Companies of all sizes.
Content Management, Customizable CTAs, Analytics/ROI Tracking, Campaign Analytics, Drip Campaigns
$25.00/month (free trial)
Omnisend
Easy-to-use omnichannel platform: email, sms, push notifications and automation
Small and medium ecommerce businesses that want to generate sales on autopilot
Email marketing, marketing automation, SMS, push notifications, pop ups & forms
Free – reach up to 250 contacts & 500 emails/mo; Paid plans start at $16/mo
EngageBay Inc
EngageBay offers software for businesses that want all the benefits of a suite of tools without worrying how they integrate with each other.
Small to medium size businesses.
AB Testing, Audience Targeting, Account Management, Automated Scheduling, Activity Tracking
$10.79/month (free starter package)
Visit our in-depth comparisons and reviews for all solutions on offer in this category
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Email Marketing Software Overview:
Top 23 Email Marketing Software & Platforms
To create and execute your email marketing strategy successfully, you’ll need to find the best email marketing software platform for your business. Here’s a look at the best 23 email marketing software platforms and what makes each a good pick.
- Sendinblue
Sendinblue
Sendinblue is an all-in-one platform covering many business communications types, including Email, SMS, Facebook, Chat, CRM, and more. The company’s mission is to help businesses meet their customers. They help you to focus on the important tasks and put the rest on autopilot with automation. You can create professional-looking emails in no time, using its email builder, but the magic is in the platform’s combination of features. With chat, SMS marketing, Inbox, CRM and automations, you’ll find it easy to piece together smarter and more compelling email campaigns. Facebook Ads functionality is built-in, making it possible to retarget contacts and attract new leads.
Key Features:
A shared inbox so you never lose track of your customer email history.
60+ responsive email templates.
Built-in CRM.
Built-in SMS and Chat.
Contact Segmentation – make your emails more relevant by targeting smaller groups of contacts with a tailored message.
Facebook Ads for lead generation.
Pricing:
Sendinblue is free for up to 300 emails per day to unlimited contacts. Pricing starts at $25/month for up to 10,000 emails.
- Omnisend
Omnisend
Omnisend is an all-in-one email marketing automation platform that also caters to eCommerce brands. It enables you to expand on your newsletters and boost sales with automated emails, segmentation, and the added potential of SMS. It includes pre-built automations for cart abandonment, welcome series, transactional emails to help deliver streamlined buyer engagements.
Key Features:
A library of templates makes it easy to create professional, stunning emails without coding that you can easily customize to fit your brand, add products, include dynamic discount codes, and save for your next campaign.
An Automations Library with pre-built workflows for every step of your customer journey.
Segmented targeting that can be used both for campaigns and automations across all the channels Omnisend caters for.
Pop-ups and forms aid lead generations.
Reports and analytics track sales and identify winning campaigns.
Pricing:
Omnisend is free for up to 15,000 emails per month / 2,000 per day. Pricing starts at $16 per month. There are additional costs for SMS, although higher plans offer SMS credits.
- EmailOctopus
EmailOctopus
EmailOctopus is a popular email marketing software platform that has a mission to provide email marketing that’s simpler, more intuitive, and better value than the competition. It offers templates you can customize in a drag and drop editor, or you can begin your emails from scratch. The app also includes a landing page builder with everything you need to generate leads and grow your email list. Integrations are a drawcard for agile brands. Many of your existing tools, including Shopify, Gravity Forms, and WordPress easily pair with EmailOctopus and make it an attractive tool, especially for brands with ambitious goals.
Key Features:
Import existing subscribers and keep growing with customizable forms for your website, or create stunning landing pages to capture more subscribers.
Start with a pre-designed template and customize it or build your own designs from scratch.
Leverage email automation to deliver campaigns.
Use insights and data to segment your subscribers into target audiences.
Pricing:
EmailOctopus offers a free plan for up to 2,500 subscribers and 10,000 emails per month. Paid plans start at $20 per month.
- EngageBay
EngageBay
Apart from a standalone Service Bay product (covering activities such as live chat, helpdesk reports, tickets, and more), EngageBay offers three products:
Marketing Bay
CRM & Sales Bay
All-in-One Suite
Email marketing is included in both the Marketing Bay and the All-in-One Suite, although CRM email integration is part of the CRM & Sales Bay. Their email marketing system includes rich text formatting, a landing page builder, email marketing templates, free email automation, and more.
Key Features of the Marketing Bay (most also Included in the All-in-One Suite):
Marketing automation
Email marketing
Email sequences
Landing pages
Web forms
SMS marketing
Inbound marketing
Site messaging
Push notifications
Contact segmentation
Email templates
Bulk SMS marketing
Pricing:
EngageBay is free for up to 500 contacts and 1,000 branded emails. Pricing for their All-in-One Suite (including both Marketing and CRM & Sales Bay options) starts at $8.99 per month when paid biennially.
- Convertkit
Convertkit
ConverKit is a great fit for both eCommerce businesses and creators. Its clean interface makes for an enjoyable experience, and it’s feature rich. It includes features like opt-in forms, landing pages, email workflows, tagging systems, data management and list segmentation, personalization, automation, and a lot more. ConvertKit also comes with helpful integrations with other platforms creators and creators are accustomed to like Woocommerce, PayPal, Stripe, and WordPress.
Key Features:
Automate your sales funnel to send content to subscribers automatically, getting them prepped to make a purchase.
Sell digital products with a tool built for creators.
Change a URL after the email is already sent with Creator Pro.
Create personalized email marketing campaigns.
Building professional landing pages and sign-up forms.
Pricing:
ConvertKit offers a free plan for up to 1,000 subscribers. Paid plans start at $29/month.
Related Content:
11 of the Best Email Marketing Templates for 2022
15 Email Marketing Campaign Examples to Inspire Your Next Campaign
Top 40 Free Email Marketing Tools for 2022
- GetResponse
GetResponse
GetResponse is one of our favorite email marketing platforms and it’s widely used by marketers across industries. It includes email automation, email templates, segmentation, and personalization. There’s also a neat Auto Funnel feature that provides a ready-made marketing funnel for email marketing campaigns. Altogether, GetResponse packs a set of powerful features geared toward brand growth. From A/B testing to a comprehensive analytics tool that tracks email campaign performance.
Key Features:
Autoresponders to send welcome emails, followups, educational series, and nurture leads automatically.
One-click integration to run powerful retargeting campaigns using Facebook Pixel.
Website visitor tracking lets you send relevant communication based on page visits.
Build landing pages for lead and sales generation.
Create paid ads for Facebook, Instagram, and Google.
Pricing:
GetResponse offers a 30-day free trial. Pricing starts at $15/month.
- AWeber
AWeber
AWeber is a great email marketing platform for teams, small businesses, and entrepreneurs. It includes a drag-and-drop email editor, templates, automation and workflows, A/B testing, segmentation, autoresponders, and tons of integrations. Like others on our list, AWeber offers a landing page builder. It’s clean and drag-and-drop-based, making it easy to use for anyone who needs to quickly build and deploy a landing page along with an email campaign.
Key Features:
AI-powered email template designer so you can create stunning branded emails quickly.
Automate email content creation by broadcasting the latest posts from your blogs.
Direct campaigns to the right people using tagging and dynamic content.
Drag and drop landing page builder.
Pricing:
AWeber is free for up to 500 subscribers. Pricing starts at $16.15/month.
- ActiveCampaign
ActiveCampaign
ActiveCampaign is an affordable email marketing platform, making it great for small marketing teams and creators. It includes all the features you’d expect like automation, segmentation, triggered emails, email funnels, autoresponders, A/B testing, and scheduling. It also includes more advanced features like conditional content, geotracking, managed deliverability, and multi-user editing. Geotracking shows you where your subscribers are from, and you also get managed deliverability, and multi-user editing (update multiple fields in an email with subscriber information).
Key Features:
Segmentation and dynamic content make it easy to customize your message and send targeted emails to the right contact.
Personalize your emails based on any contact information you have.
A/B testing to find the best-converting emails.
Use simple split testing to make your emails get more opens, clicks, and buys.
Built-in landing page builder.
Pricing:
Pricing starts at $9/month.
- Drip
Drip
Drip is one of the more advanced email marketing platforms on our list and is the perfect option for eCommerce businesses because of its seamless integration with eCommerce platforms like Shopify, WooCommerce, and Magento. You can use eCommerce CRM data to create personalized marketing, segmenting your email list based on any number of criteria like clicks, purchase history, email opens, and more.
Drip also integrates SMS marketing, elevating it into a sphere few email marketing platforms play. SMSs can be sent for a range of engagements, from abandoned cart reminders to promotional deals.
Key Features:
Ecommerce CRM lets you learn more about your customers so you can create targeted and personalized email marketing campaigns.
Communicate with your customers no matter where they are, from email to SMS to social and beyond.
Connect your eCommerce store to Drip to collect revenue-attribution data so you can make better marketing decisions.
SMS automation to drive engagement with buyers.
Segmentation and reporting on email campaigns.
Pricing:
Drip offers a free trial. Pricing starts at $19/month.
- MailerLite
MailerLite
MailerLite is a strong competitor in the creators and small-medium business bracket. It includes the basics you need for successful email marketing like surveys, automation, popups, and landing pages. MailerLite also integrates with dozens of eCommerce platforms and marketing tools you’re probably already using.
At a glance, it appears to be one of the more understated platforms, and this is largely due to it’s clean design. But that’s also what makes it powerful. Everything about the platform is geared towards growth, from eCommerce campaign functionality to automation, segmentation, promotional pop-ups, and the ability to create landing pages.
Key Features:
A website builder and landing page builder for quick web asset builds.
Pop-ups and embedded forms help you bring in more leads.
Personalize your campaigns using advanced targeting features.
Test, experiment, and streamline your emails to improve your email marketing benchmarks.
Pricing:
MailerLite is free for up to 1,000 subscribers and 12,000 emails per month. Pricing starts at $10/month.
- Keap
Keap
Keap is technically a customer relationship management service, but it has robust email marketing, automation, and sales tools, earning it a spot on our list of the best email marketing platforms. Keap includes automation and workflows, templates for emails, quotes, invoices, and proposals, and it integrates with your other favorite business tools and apps. The true power of this platform is it’s automation and CRM. These help you turn current customers into repeat customers, and they are easy to navigate. Keap also integrates with your other favorite business tools and apps, making it a smart move for small eCommerce brands with a growing MarTech stack.
Key Features:
Advanced marketing and sales automation, customizable campaigns, and app integration to power growth.
Automatically capture new leads, assign tasks, and trigger personalized messages.
Manage your contacts and leads in Keap and sync your Outlook and Gmail.
Revenue reports and analytics help drive smarter brand decisions.
Pricing:
Keap offers a free trial. Pricing starts at $79/month.
- Constant Contact
Constant Contact
Constant Contact helps you create email marketing campaigns like a pro. It includes a smart email editor that makes it easy to customize and design great-looking emails that stand out on every device. IOther features that make it a catch for smaller brands and non-profits include automation, social marketing for lead generation, and the ability to build websites and landing pages. Constant Contact also has specialized email marketing for eCommerce tools to help your online store grow. You can upload contact lists from Excel, Outlook, Salesforce—or wherever you store your contacts.
Key Features:
A smart email editor to design professional and aesthetically pleasing emails.
Email marketing automation, including a welcome email for new subscribers, triggered email series, contact segmentation, resend emails to non-openers, and powerful list-building tools.
Smart eCommerce tools-and results, including segmented and automated emails.
Website and landing page builder.
Social marketing for posting ads, scheduling content and tracking performance.
Pricing:
Constant Contact offers a one-month free trial. Pricing starts at $20/month.
- Mailchimp
Mailchimp
Mailchimp is one of the most established email marketing platforms out there. It’s particularly well-suited for beginners and startups and offers tools like email automation, data segmentation, templates, personalization, A/B testing, lead capture forms, and integration with CRMs.
While it started as a purely email-focused solution, the platform offers much more today. You can build a free website, buy a domain, create paid ads and landing pages, publish social media posts, and send printed postcards to any destination in the world.
Key Features:
Get predictive insights about your contacts so you can personalize your marketing.
Personalize individual content blocks within your emails with dynamic content.
Design personalized customer journeys using conditional logic and branching points.
A/B testing to identify high-converting messages.
Website and landing page builder.
Pricing:
Mailchimp offers a free plan for up to 2,000 contacts and one audience. Paid plans start at $9.99/month.
- SendX
SendX
SendX is affordable, intuitive email marketing software that you can use to design, schedule, and track email campaigns, driving sales from your emails. You can upload an opted-in email list, send broadcast email campaigns, and create reports to measure clicks, opens, measure conversions, and more. You can automate your email marketing with a powerful rules-based interface based on user activity, audience segmentation, and more.
Key Features:
Design, schedule, and track email campaigns, automating with a powerful rules-based interface when relevant.
Build your email list using high converting email pop-ups forms, inline forms, and landing pages to own your audience.
Create landing pages for lead generation.
Design emails without HTML. SendX drag and drop editor is meant for marketers to design professional-looking emails with ease.
Click heatmap for email campaigns shows where subscribers are based.
Pricing:
SendX offers a 14-day free trial. Pricing starts at $7.49 per month when paid annually.
- SendPulse
SendPulse
SendPulse is a multi-channel email and messenger marketing platform built for sending emails, SMS, and creating chatbots for Facebook and Telegram. It may seem like a mouthful, but together, these features can help brands drive strong and more engaging brand experiences for buyers.
SendPulse lets send different types of messages separately or combine them with Automation 360. It includes a suite of email marketing tools, helping you to collect users’ contact information, create responsive templates, and set up automated flows.
Key Features:
A drag and drop editor to create responsive emails without any HTML knowledge, including 130+ templates.
Trigger emails to nurture leads in every stage of your sales funnel, and convert them into paying customers.
A form builder to create a pop-up, embedded, or floating subscription form on your website to collect email addresses and other information from your visitors.
SMS and web push notifications for lead generation.
Built-in landing page creator.
Built-in CRM.
Pricing:
SendPulse is free for up to 15,000 emails to 500 subscribers. Pricing starts at $5.28 per month when paid annually. There are additional costs for extra marketing channels.
- Freshworks CRM (formerly Freshmarketer)
Freshworks CRM (formerly Freshmarketer)
Freshworks CRM is a full-featured marketing automation solution for your business that includes email marketing. It has tools for you to engage and convert your audience from subscribers into paying customers with email campaigns, so you can provide relevant information at the right time and deliver integrated campaigns that improve conversions.
Admitingly, this is a CRM first, but that’s what makes it a powerful platform. Its CRM functionality helps brands gather in-depth customer insights, making marketing campaigns all the more stronger. Automation also powers lead generation and nurturing, and can send invoices or help generate recurring revenue via email reminders to subscribers.
Key Email Features:
Build emails from scratch effortlessly with an easy-to-use drag-and-drop editor, or choose from a vast collection of templates to create design-rich emails that complement your messaging.
Send emails that speak to your audience with personalization and can bring in more conversions.
Gain detailed campaign performance with analytics.
Automate welcome emails, invoices, reminders, and more.
Segment customers.
Build journeys to automate emoail communication and leverage personalization throughout a customer’s lifecycle.
Pricing:
Freshworks CRM offers a 21-day free trial. Pricing starts at $29/month for the Marketing Cloud when paid annually
- Bitrix24
Bitrix24
Bitrix24 aims to replace many services and apps with a single ecosystem for your business to work in. Its tools cover communications, tasks & projects, CRM, contact center, and website. Bitrix24’s email platform comes with webforms, SMS and instant messaging marketing, and Facebook, Instagram and Google paid advertising functionality.
Yes, this makes Bitrix24 sound like a large and clunky tool, but it’s far from it. Brix24 has a relatively easy-to-navigate interface, and with features like a built-in CRM, creating powerful email marketing campaigns is a goal well within reach.
Key Email Features:
Many channels, one contact center: social networks, mobile messengers, email, telephony, website live chat, website forms.
Contact center reports (activity by channel, activity by day/time, average response time, client satisfaction, supervisor ratings, custom reports).
Marketing and sales, including email marketing.
Google Ads remarketing capabilities.
Pricing:
Bitrix24 offers a free starter business tool set that includes a basic set of Contact Center tools. Plans start at $13.52/mo.
- User.com
User.com
User.com is a single workspace providing you with easy-to-use yet very robust tools for marketing, sales, management, and support teams. Marketing can use it to upgrade your brand’s communication across channels, planning various paths for multiple customer segments and let automation take over the job. User.com offers personalized and tailored emails, sending the right email to the right receiver at the right moment.
Key Email Features:
Utilize defined snippet tags to make your message more specific to the person.
Plan your agenda and set up future promos.
Personalize email art.
Track open rates, click-through rates, and unsubscribes; see all your campaigns’ analytical results instantly.
Use unified subsciber data for smarter campaigns.
Pricing:
User.com offers a Free plan with a basic set of features. Email marketing is only included in the Business and Premium plans that start at $49/mo.
- Direct Mail for Mac
Direct Mail for Mac
Direct Mail for Mac enables you to create and send great-looking email newsletters. You can use it to compose, grow, track, send, collaborate, and automate your emails. Whether your emails are newsletters, announcements, or promotions, Direct Mail is confident you will find the perfect template, and you can customize up to 18 fields. It includes a built-in image editor, a Design Test feature to see pixel-perfect screenshots of your message rendered in over 50+ email clients and live previews that update as you type
Key Features:
Grow your mailing list by adding a subscribe form to your website that automatically syncs with Direct Mail and integrates with your company’s Facebook Page. Alternatively, swiftly import all of your contacts from other apps.
Send emails to large lists in a matter of seconds without having to worry about bounces and deliverability issues.
Autoresponders that are highly customizable and easy to use. Let your subscribers know they’re important to you by sending them a celebratory wish, or a special promotion, every year on their birthday.
See reports on campaign performance.
Collaborate with colleagues to build email campaigns.
Pricing:
Direct Mail for Mac is free for up to 150 emails/mo. Plans start at $15/mo.
- Emercury
Emercury
Emercury is is a strong contender in the small-to-medium bracket. It’s packed with a host of features that push it north of the spectrum. It offers an easy-to-use HTML editor and a drag and drop template editor to personalized messages, forms and an autoresponder. Automation is available in the form of Emercury’s Journey Builder, a tool that helps you nurture leads using triggers. Emercury enables you to sync your data with over 2,000 sales and marketing tools, teamwork apps, forms, customer support platforms, social media, and more.
Key Features:
Create responsive emails with a real-time drag-&-drop template editor. Start from scratch or use one of their templates.
An easy-to-use form-builder for your website that gives you what you need to design a form with customizable fields and then show the form at the right time.
Managing contacts with ease: segmented lists, bulk unsubscribe capabilities, suppression lists, tagging subscribers, a robust search function, and a never-email list.
Create automated lead nurture campaigns.
A/B testing to find the best email messaging.
Pricing:
Choose between subscriber-based pricing and CPM pricing. Prices start at $67/mo, with a 15% discount for non-profits and a 10% discount for annual plans.
- HubSpot
HubSpot
With HubSpot, you don’t need any design skills to create personalized, professional-looking emails. One of its most attractive features is that as it’s also powered by HubSpot’s CRM, you have access to accurate customer data that you can use to customize your emails. To customize your emails further, you can also turn to its marketplace where you’ll find templates that are proven to convert. You can then use its drag-and drop editor to change the layout and elements like calls to action.
Key Features:
A/B testing to create the best email messaging.
Built on the HubSpot CRM platform.
A drag-and-drop template editor.
Pricing:
Pricing starts at $50 per month (when billed monthly) and includes 1,000 marketing contacts. If you need extra marketing contacts, it’s sold in increments of 1,000 from $50 per month.
- Moosend
Moosend
Moosend is a great solution for smaller businesses as it has a generous Free plan. Even if you don’t want to sign up for its Free plan, you’ll find that it’s one of the most affordable options.
It’s also one of the better choices if you want to implement personalization. With it, you can segment your email lists based on different customer behaviours. This way, your emails will be very relevant to your subscribers which will help you to stand out.
It can also be useful if you want to grow your email list as it offers custom sign-up forms. Once you have a substantial list, you can take advantage of its email marketing automation features and create workflows so that your emails are sent at the optimal time.
Key Email Features:
A/B testing to measure engagement.
Data analytics to track unsubscribes, opens, clicks, social shares, etc.
More than 40 free responsive templates.
Straightforward to customize templates.
Pricing:
Moosend offers a Free plan that includes sign-up and subscription forms as well as reporting and analytics. For more features like transactional emails, you need to sign up for its Pro plan that starts at $10 per month when billed monthly.
- Campaign Monitor
Campaign Monitor
Two things that stand out about Campaign Monitor are its beautiful email templates and customer service. With its email builder, you can customize elements like color schemes and fonts to ensure brand consistency. You can also get access to millions of free photos via Unsplash to let your emails stand out even further.
It’s also a great choice if segmentation is key to your email marketing strategy. You use the customer data that you’ve already collected to create hyper-targeted segments and personalized emails.
Key Features:
Link Review tool that will automatically search your email for hyperlinks that might be broken or outdated.
A visual journey designer to create more timely emails.
A full analytics suite and actionable insights.
Seamless integration with hundreds of third-party apps.
Sign-up forms.
Pricing:
Pricing starts at $9 per month. If you need more than its core features and the ability to send unlimited emails, you need to sign up for its Unlimited plan that starts at $29 per month.
Why Does Email Marketing Matter?
As we’ve already mentioned, email marketing has one of the best ROI of any marketing channel. Despite the fact that email marketing has been around for decades, it still earns an ROI of 4200%—for every $1 you spend on email marketing, you have the potential to earn back $42 in return. Some reports even put email marketing ROI closer to 54%! When you consider that about 4 billion people around the world use email (Statista), this isn’t a surprise. With such a large audience spread across different demographics, it would be shocking if email marketing didn’t have a great ROI. ROI aside, email marketing helps you reach more customers and subscribers, increase your sales, and improve brand recognition.
No matter your industry, email marketing will help you get your marketing message out to the right people and gives you a way to stay connected with your target audience after they’ve left your website. Here are a few more reasons why your brand should be using email marketing:
Loyalty. Email gives you the chance to get website visitors back to your site again and again. And people who come back to your website are more likely to become customers than those visiting your site for the first time.
Returning visitors. About 97% of the people who visit and leave your website will never come back. That’s a sobering statistic for most online businesses. However, by building an email list, you can encourage repeat visitors (and increase our first bullet point, loyalty).
Increased revenue. Email marketing gets excellent conversion rates. Barilliance reports that the average conversion rates for email marketing in 2020 were 15.11%. Plus, purchases resulting from email marketing campaigns tend to be larger.
What’s an Email Marketing Platform?
Now that you’re convinced email marketing is worth it, you’re probably wondering what an email marketing platform actually is and why using one matters. An email marketing platform is a software that lets you create and manage your email marketing campaigns. Simple enough, right?
Email marketing platforms are typically SaaS (Software as a Service) tools that are cloud-based. A high-quality email marketing platform makes it easy for you to send out any email communication, from email newsletters to promotional emails to abandoned cart recovery emails.
What Should Email Marketing Platforms Do?
Your email marketing platform should ultimately make your life easier, helping you automate your emails and marketing campaigns and making it easy to create beautiful and engaging emails to send to your customers and subscribers. We recommend looking for these six features when choosing the best email marketing platform for your brand:
User Interface
Email marketing platforms are supposed to make the life of an email marketer easier. Look for an email marketing platform that has an easy-to-use interface with a low learning curve to ensure that you’re able to utilize all the features you need quickly and easily. A drag-and-drop email editor is a wonderful feature to have. And, if you have email designers, you’ll want to choose a platform that allows for HTML email templates. If you don’t have people to design your emails, make sure that the email marketing platform you choose has a collection of templates you can customize to create emails that showcase your brand.
Segmentation
Email segmentation dramatically increases the ROI of your email campaigns. You can create targeted marketing campaigns and promotional emails for the specific audiences that will be most interested in them based on demographics, location, behavior, and more. Some email marketing platforms even operate on AI and machine learning so the software can evaluate user behavior in real-time and fine-tune your email campaigns on the fly.
Personalization
Segmentation is important if you want to personalize your email marketing campaigns. And you definitely want to personalize your email marketing campaigns. Find an email marketing platform that includes merge tags to make it easy to personalize your email subject lines as well as the email copy. There are even some email marketing platforms that use dynamic content so you can create and send a single email that automatically includes certain content depending on the segment the email is being sent to.
Automation
Email marketing has a lot of moving parts, many of which are manual, repetitive tasks. Fortunately, many of the best email marketing platforms include automation features that can help you save tons of time. Email automation includes things like email scheduling, delivery receipts, engagement tracking, text analytics, role-based account access for your marketing team, and even intelligent segmentation/re-segmentation based on response to your email marketing campaigns.
Testing
One of the most important steps to take to ensure that your email marketing campaigns are getting the best ROI is testing. Many of the top email marketing platforms include A/B and split testing functionality that lets you test different elements of your marketing emails against one another to ensure that you have the best possible combination of subject lines, copy, calls to action, email design, and format.
Reports and Analytics
There are several email marketing benchmarks you’ll want to track to ensure that your email marketing is meeting your goals. However, tracking this information manually can be a full-time job. Choose an email marketing platform that includes reporting and analytics so you can track open rates, click-through rates, bounce rates, and more.
Extras Features Available Today
Basic functionality aside, there’s a new wave of features that are becoming increasingly available. When added to email marketing software, these features transform platforms from email marketing platforms and into enhanced marketing communications solutions. There’s also a good chance that you’ve seen them promoted before. These features are:
SMS Marketing
SMS services woven into email marketing allow brands to engage buyers at different points in the buyer’s journey. As a permission-based promotional tool, SMS marketing is also highly effective. SMS open rates can be as high as 98%, are shorter and easier to reply to, and 75% of consumers are comfortable with the idea of receiving SMSs.
When SMS paired with a strong email marketing campaign, brands can create a well-orchestrated and layered communications strategy.
Website and Landing Page Builders
Website and landing pages are a quintessential component of online marketing. They’re necessary for promoting products, services, and building email lists. And while there are third-party tools that can integrate with email marketing platforms via plugins and scripts, using one tool that does email and can build and host landing pages is better. Today, most email marketing platforms offer landing page builders that are easy to use and altogether cheaper than spending money on a third-party tool.
Built-in CRM
CRMs have always been more of a sales tool but that’s changing. As the lines between sales and marketing blur, brands have started paying attention to all the data CRMs can collect. Using enriched profiles, marketers can deliver personalized emails and content, something consumers want more of.
Website Personalization
Website personalization allows marketers to deliver unique buyer experiences. And this is critical today. As much as 88% of marketers have seen improvements in customer experience from personalization, while 72% of consumers will only engage with personalized messaging.
Website personalization allows brands to deliver buyer-specific content in the moment. From the right blog post to help buyers along their journey, to a discount coupon for those ready to make a purchase, you can present buyers with targeted marketing engagements that increase conversions.
Digital Advertising
Paid ad creation tools streamline marketing tasks. Like built-in CRM landing page and website builders, paid ad creation tools make it easier to track and measure conversions in one platform. Today, email marketing platforms allow you to create ads for social media and search engine platforms.
Chat and ChatBot Functionality
Chat isn’t a new technology but it’s transforming the way brands engage buyers. As the idea of conversational marketing grows, integrating chat into an email marketing platform doesn’t seem farfetched. With chat, brands open a door to interested buyers, and with smart email automation, those buyers can be guided along a path to a sale much quicker.
Which Platform Should You Choose?
There’s much to consider when picking a platform. To help, we’ve identified a list of 14 categories. They cover small, medium and enterprise recommendations. We also dive into which platforms are best suited for eCommerce brands, which are easiest to use, deliverability numbers, and more.
- Recommended Email Marketing Platforms for Creators and Small Business
Small businesses often have to balance affordability and functionality more than most. But that doesn’t mean you have to lose out on functionality. To strike a balance between both, here are three platforms we’ve found to be the best for small businesses and soloprenuers.
Each platform allows you to send personalized emails, build landing pages, is easy to use, comes at a great price, and allows you to scale as your brand grows:
ConvertKit – Perfect for driving engagement and sales
Mailchimp – Ideal for small businesses, creators and rolling out paid ads
Aweber – A smart choice for small businesses that want reliability and a clean platform to work in and automation
Here’s a snapshot of key features platforms in this segment offer:
Feature ConvertKit MailChimp Aweber
Email Builder Yes Yes Yes
Landing Page Builder Yes Yes Yes
Campaign Builder Yes Yes Yes
Automation Yes Yes Yes
Autoresponder Yes Yes Yes
Price* $29/mo $9.99/mo $16.15/mo
- Medium Business Email Marketing Platforms to Use
Our research points to medium-sized businesses wanting greater reliability, functionality, and that pricing isn’t a major drawback if these requirements are met.
These platforms make out list of the best for medium businesses along with features that make them good choices:
Drip – A powerful solution for small-medium eCommerce businesses, offering SMS, segementation functionality, and revenue attribution
Keap – Smart automations and CRM functionality allows email personalization based on CRM fields
SendX – Advanced email sequences and a click heatmap
In addition to all features offers by platforms in the small business segment, here’s a snapshot of key features platforms in the medium business segment offer:
Feature Drip Keap SendX
Built-in CRM or integration) Integration Built-in Built-in
Click Heat Map No No Yes
CRM Profile-Based Personalization Yes Yes Yes
Revenue Attribution Yes Yes Yes
Price* $19/mo $79/mo $7.49/mo
- Enterprise Email Marketing Platforms Worth Testing
Larger brands require reliability, especially as they run multiple campaigns. While most platforms offer similar features, those targeted at large businesses are more robust and offer advanced features.
Here are three platforms best suited for large businesses:
SendPulse – Includes multi-channel integrations and automation that allows for better buyer engagement
User.com – Built with user engagement as a core function and enables personalization based in unified CRM data
ActiveCampaign – Powerful for segmenting lists and using dynamic content to customize emails
- Recommended for eCommerce
eCommerce email marketing is still email marketing, but brands rely on a collection of connected features. Here’s our list of essential features and the platforms that we recommend for eCommerce brands.
Feature Drip Omnisend MailerLite
Landing Page Builder No Yes Yes
Campaign Builder Yes Yes Yes
Automation Yes Yes Yes
Autoresponder Yes Yes Yes
Segmentation Yes Yes Yes
A/B Split Testing Yes Yes Yes
Revenue Attribution Yes Yes Yes
Price* $19/mo $16/mo $10/mo
- Best Overall Integrations
We live in a world where apps have to talk to each other. These email platforms offer the best overall integration and platform experience:
Email Marketing Platform No. of Native Integrations Type App Integerations
ActiveCampaign 384 Free View
Drip 108 Free View
ConvertKit 107 Free View
- Top Retargeting Platforms
Retargeting isn’t the first thing that comes to mind when considering which platforms to choose, but it’s a powerful feature. Email marketing platforms have begun to offer pixels for major platforms to help brands remarket to subscribers. Here are platforms with the best retargeting options:
GetResponce offers a social media platform ad creation tool. It’s an extension of Facebook and Google’s platforms, allowing you to create ads for both platforms (including Instagram), and provides retargetting options.
Bitrix allows Google, Facebook and Instagram ad creation. These options are integrations using GA Connector. You can leverage Facebook and Instagram Lead Ads, and create Google Search Ads. Remarketing capabilities are available for each ad platform.
Mailchimp provides a tool that mirrors Facebook and Google’s ad creation platform. With it, you can develop ads and pixels for remarketing opportunities.
- Best Survey Tools
Surveys are a quintessential tool for businesses. Put them together with email and you’ve got an almost perfect combo for finding out what your buyers think and want. While few platforms offer built-in survey tools, we’ve found that integrations are your best bet right now. Integrations with more advanced survey apps allow for a wider, bug-free feature set.
Here’s our list of the best email platforms with survey tools:
Survey Functionality Mailchimp MailerLite SendinBlue*
Built-in or Integration Built-in &Integration Built-in SurveySparrow
Polls Yes Yes Yes
Conversational Forms Yes w/Integration Yes Yes
Embedded Surveys Yes Yes Yes
- Best Templates and Builder Functionality
Great UI and UX are critical today. Our top three make the list for overall experience when building emails and working with templates. They each offer a clean and intuitive feel, and you’ll never wonder off or get frustrated trying to get stuff done. Here’s a look at what the best email marketing platforms offer in the line of templates and builder functionality:
Builder Features ConvertKit MailerLite ActiveCampaign
Type of builder Drag-and-Drop Drag-and-Drop Drag-and-Drop
Number of Templates 9 47 125+
Customizable Yes Yes Yes
HTML& CSS Access Yes Yes Yes
- Best List Management
List management best practices often provide a great deal of value. But when in your platform, you need features to help identify who you’re emailing to generate positive results. While not all platforms listed include features like predictive commerce insights and predicted demographics, they make the list for their ease of use and functionality.
It’s also worth noting that while segmentation includes segmentation by demography, features like predicted demographics and predictive commerce insights differ. The former relates to pooled data via a large audience across an email platform’s base. The latter offers predictive insights on future purchase behavior.
List Management Features Mailchimp Omnisend MailerLite
Tags Yes Yes Yes
Segmentation Yes Yes Yes
Behavioral Targeting Yes Yes Yes
Predictive Commerce Insights Yes No No
Predicted Demographics Yes No No
- Easiest to Use
UI and UX make or break products. Email marketing platforms balance a collection of features, and often, the more they offer, the more complex it is to make a platform easy to use. We’ve found the following three platforms to be the easiest to use with a feature that stands out for us. They aren’t just intuitive, they’re also easy to use if you get stuck and need help from an online knowledge base.
Mailchimp: Easy to navigate through all features and gives you access to specific tools on your account home page.
Omnisend: Offers a clean email and campaign builder.
SendPulse: Provides an easy-to-use drag and drop campaign builder.
- Value for Money
Affordability is subjective. Sure, you could opt for the cheapest solution with the most features, but your choice may not do everything you need it to do well. We’ve stacked all platforms and here are three we think offer the best value for money in each segment:
Creators: ConvertKit – Flexible and built with all you need to grow your business
Small business: MailerLite – Feature rich and intuitive. From $10/mo.
Medium Business: Mailchimp – Easy to use and scale with your brand. From $9.99/mo
Large businesses: SendPulse – Powerful feature set and robust platform. From $5.28/mo
eCommerce (small, medium and large businesses): Drip – Best revenue attribution and offers SMS marketing to drive campaign engagement. From $19/mo
Email Marketing Software Cost Estimator
Number of Subscribers
Monthly Subscriber Growth
How frequent do you send newsletters
Period
week
Frequency
5
Key Metrics
New Subscribers
3,558
in 12 Months
Total Subscribers
8,558
in 12 Months
Emails Sent
2M
in 12 Months
Months
Subscribers
Emails
ConvertKit
SendPulse
Amazon SES
MailChimp
SendinBlue
ActiveCampaign Lite
Aweber
Campaign Monitor
1
5,000
100,000
$79
$35
$10
$50
$99
$89
$49
$49
2
5,250
105,000
$99
$40
$10.5
$60
$169
$139
$69
$89
3
5,513
110,260
$99
$40
$11.03
$65
$169
$139
$69
$89
4
5,789
115,780
$99
$40
$11.58
$70
$169
$139
$69
$89
5
6,079
121,580
$99
$44
$12.16
$75
$169
$139
$69
$89
6
6,383
127,660
$99
$44
$12.77
$75
$169
$139
$69
$89
7
6,703
134,060
$99
$44
$13.41
$75
$169
$139
$69
$89
8
7,039
140,780
$99
$47
$14.08
$75
$169
$139
$69
$89
9
7,391
147,820
$99
$47
$14.79
$75
$169
$139
$69
$89
10
7,761
155,220
$99
$47
$15.53
$75
$229
$139
$69
$89
11
8,150
163,000
$119
$49
$16.3
$75
$229
$139
$69
$89
12
8,558
171,160
$119
$49
$17.12
$75
$229
$139
$69
$89
- Best Analytics and Reporting
The best email marketing campaigns are derived from actionalble data. Today, that data changes fast. Email marketing platforms need to be able to not only gather data but also present it all in a way that’s easy to understand and use. Platforms we’ve found to offer the best analytics and reporting are:
ActiveCampaign: Provides clean and clear results, giving you fast insights on campaign performance
Mailchimp: Offers predictive analytics on commerce customers
MailerLite: Provides all you need to track performance down to email clients your subscribers use
- Best Onboarding and Support
While most platforms are not complex, some require hand-holding to get started. Good onboarding makes you want to learn more and succeed with your choice. These platforms offer the best combination of support we’ve found.
Service ActiveCampaign ConvertKit Keap
Onboarding Yes Yes Yes
Dedicated Account Manager Yes No Yes
On-Demand Training ActiveCampaign University & Study Hall Free Course Library Customer & Resource Webinars, Events
Telephonic Support Yes Yes No
Email Support Yes Yes Yes
Chat Support Yes No Yes
Online Knowledge Base Yes Yes Yes
User Community Yes Yes Yes
- Top Picks for CRM and Email Automation
Email automation is a given today and offered by almost every platform. What makes these stand out is how other key features compliment automation. CRM integration helps with personalization, and segmentation makes for smarter, more targeted marketing, powered by drip email marketing. Add tagging and revenue attribution, and you can pinpoint how much customers spend.
Here are our top picks for automation along with why:
ConvertKit is the perfect tool for creators who need to quickly create campaigns and let automation do the rest
Drip’s revenue attribution and eCommerce-first platform design and integrations with eComm platforms makes it a powerful tool for eCommerce brands.
Keap is powered by Infusionsoft, making it a strong automation platform. You can handle everything from payments to tracking sales via a pipeline.
Feature ConvertKit Drip Keap
CRM Integration Yes Yes Yes
Segmentation Yes Yes Yes
Tagging Yes Yes Yes
Revenue Attribution Yes Yes Yes
Drip Campaigns Yes Yes Yes
How to Choose the Best Email Marketing Software Platform
Picking the right tool can be a little daunting. As you can tell, there’s a lot to consider when shopping for your email platform. A smarter way to pick your next platform is to create a list of what your brand needs and wants to accomplish with email marketing.
To help, we’ve created this easy-to-follow 3-step framework you can use:
Establish Your Goals
Email marketing is part of a larger goal: marketing success. Finding a tool that will help get you there is better done by identifying your goals. Here are the most common goals marketers aim for.
Increase open rates
Improve click rates
Leverage automation
Drive site traffic
Create more personalized customer journeys
Integrate email with CRM for enriched profiles
Nurture leads
Increase leads and sales conversions
In-depth analytics with revenue attribution
While these are influenced by other factors, like creative content and positioning, email marketing software can also influence how well you can deliver creative content. For example, if you need more than just segments of customers, CRM integration is a must-have. If you need to know how much a customer spends with your brand, revenue attribution by customer isa feature you’ll need.
Match Features to Goals
With an idea of what you want to achieve, it’s time to find platforms that offer what you’re looking for. There are hundreds of platforms out there and the only way to develop actionable intelligence is by gathering data. Create a spreadsheet with what you want and add platforms you find to it.
Pick The Right Plan
Email marketing plans include a few common elements. Here’s a look at what to expect when aligning your budget to your tool of choice:
Pricing Options
Typically email platform pricing comes in two options; monthly and annual. Monthly pricing is also typically based on a pay-as-you-go model, meaning no fixed contracts, and you can cancel at any time.
Annual plans require a little more attention. These come with discounted monthly pricing and are paid for upfront. A word of advice: where possible, test your new platform before committing to an annual plan. Demos are great, but we recommend trials that offer all functionality you need. This way, limitations are identified before you’re locked into a year-long commitment.
email platforms examples
Email is one of the most powerful marketing tools at your disposal. It can drive engagement, build relationships, and deliver a higher ROI than every other type of marketing campaign.
Success with your email strategy starts with finding the right email marketing service. Whether you’re starting a new list from scratch or just need an easier way to reach your audience, this guide has a solution for you.
Top 10 Best Email Marketing Services
Sendinblue — Best for growing your customer base
Constant Contact — Best drag-and-drop builder
MailerLite — Best for the essentials at an affordable price
Omnisend —Best omnichannel email marketing platform
HubSpot — Best for automated email marketing
Moosend — Best for ecommerce
AWeber — Best value for low subscriber count
GetResponse — Best for automated lead generation
Drip — Best for new ecommerce businesses
ConvertKit — Best for influencers, bloggers, and creators
How to choose the best email marketing services. Quicksprout.com’s methodology for reviewing email marketing services.
Over my career, I’ve managed email lists with more than 100,000 subscribers and used about every email marketing tool in existence.
Whether you’re starting a new email list from scratch or looking to switch to a new provider, this guide will help you find the best email marketing service for your situation.
Your customers miss 100 percent of the emails you don’t send. Get started today for free with one of my top recommendations.
Email Marketing Service Reviews
Sendinblue – Best for Growing Your Customer Base
SendinBlue
Visit SendinBlue
PRICE STARTS AT FREE
UNLIMITED CONTACTS
DRAG & DROP EDITOR
HIGHLY CUSTOMIZABLE
TRY IT FOR FREE TODAY
Sendinblue offers one of the most popular email marketing services on the market. Everything you need to launch and track an email campaign is built in. Add your content to their machine and watch your outreach take flight.
Don’t just take my word for it–you can use the free forever version of Sendinblue right now. You can send up to 300 emails per day without paying a cent. Once you see how it drives, you’ll understand why it’s so popular.
This is a mature platform–it’s got all of the features you expect and more. You can add live chat to your site and grab new email addresses from folks browsing your store or learning about your company.
There’s a lot to like. More than 40 customizable templates, simple tools to build workflows, and a built-in CRM with room for as many contacts as you like.
In terms of reaching more people, Sendinblue has everything you need. They provide a host of lead nurturing tools to help you grow your contact list:
Landing pages. Create actionable and engaging web pages to collect leads for you.
Sign up forms. Place forms anywhere on your website to get user information.
Facebook ads. Leverage the power of Facebook marketing to nurture more leads.
Retargeted ads. Powerful ads based on a user’s previous online interactions.
Make it as simple as possible to build that list with eye-catching forms that turn website traffic into subscribers. Sendinblue’s intuitive interface makes embedding a form no harder than a few clicks.
Screenshot of how to embed a form on a landing page in Sendinblue
It’s easy to see how these tools help you cultivate audience, lead, and customer growth. And, unlike other email marketing services, Sendinblue can support chat and SMS if you want to drive leads on your site or by text.
The platform is available via a fantastic free plan that gives you unlimited contacts and up to 300 emails per day. That’s a pretty great deal—especially if you’re running a bootstrap startup or solo operation.
Their email builder has a beginner-friendly editor that allows you to easily create the look and feel of your email.
They currently offer four different pricing tiers:
Free — 0$ per month
Up to 300 emails per day
Unlimited contacts
Chat
SMS marketing
Email template library
Lite — $25 per month
Up to 100k emails
No daily sending limit
A/B testing
Remove the Sendinblue logo
Premium — $65 per month
Up to 1MM emails
Marketing automation
Facebook ads
Retargeted ads
Landing pages
Telephone support
Enterprise — Customized pricing
Customized email volume
20+ landing pages
Customer success manager
Access for 10+ users
Dedicated IP
The Lite plans should be more than enough for most small businesses and startups.
However, as your business scales, the Premium option is always a great option. That comes with even more marketing features such as Facebook and retargeted ads, along with telephone support.
Try Sendinblue today. Start out for free, and upgrade when it’s time to grow.
Constant Contact – Best Drag-and-Drop Builder
Constant Contact
Visit Constant Contact
PRICE STARTS AT $20/MO
DRAG-AND-DROP EMAIL BUILDER
100+ MOBILE-FRIENDLY TEMPLATES
SIMPLE AUTOMATION TOOLS
GET A 60-DAY FREE TRIAL
Constant Contact is a great platform for those newer to the email marketing world.
Their intuitive drag-and-drop email builder allows you to easily create new emails that look good and on-brand—no coding knowledge is needed. Adding text, images, videos, coupons, polls, and events to any message is simple and straightforward.
Plus they provide more than 100 pre-built, mobile-optimized templates.
Constant Contact’s template options page.
It’s a really welcoming platform to work with. People who aren’t “techy” will quickly find themselves producing much more polished newsletters.
With Constant Contact, you can track the results of your campaigns in real-time. You’ll see everything from open rates to click-through rates, as well as data for each individual subscriber.
This is so important–how else are you going to know which strategies are working and which need to be put on pause?
Automation is a key benefit of Constant Contact. A lot of the legwork can be set on autopilot. For example, you can trigger welcome messages for new subscribers and set up drip campaigns based on their actions.
Constant Contact even offers a 60-day free trial, which is one of the best you’ll find in the industry.
Constant Contact Free Trial
Pricing for Constant Contact’s email software is straightforward. There are two plans for you to choose from—Email and Email Plus.
Like most email marketing platforms, your rate will be based on the number of subscribers on your list. Both plans allow you to send unlimited emails.
Here’s what some of the prices look like for each plan:
0 – 500 Subscribers — Starting at $20 per month
501 – 2,500 Subscribers — Starting at $45 per month
2,501 – 5,000 Subscribers — Starting at $65 per month
5,001 – 10,000 Subscribers — Starting at $95 per month
Plus
0 – 500 Subscribers — Starting at $45 per month
501 – 2,500 Subscribers — Starting at $70 per month
2,501 – 5,000 Subscribers — Starting at $95 per month
5,001 – 10,000 Subscribers — Starting at $125 per month
The Plus tiers continue all the way up to 50,000. Once you eclipse 10,000 subscribers, you’ll automatically be upgraded to the Email Plus plan.
For basic and professional emails, the cheaper plan will be fine. But for those of you who want to get the most out of your email campaigns, I highly recommend Email Plus.
This plan comes with more advanced features like subject line A/B testing, dynamic content, and automated behavioral campaigns. You’ll also get access to personalized demographic data, coupons, polls, and surveys.
Learn more and sign up for a free 60-day trial at Constant Contact.
MailerLite – Best For the Essentials at an Affordable Price
MailerLite
Visit MailerLite
PRICE STARTS AT $0
PREMIUM PLANS START AT $10/MO
ALL BASIC EMAIL FEATURES
A/B TESTING TOOLS
TRY MAILERLITE FOR FREE
MailerLite offers all of the essentials with none of the frills.
It’s a great option for anyone who wants a straightforward email marketing service. You’re a creator who doesn’t need a ton of bells and whistles. You just need the tools to start your newsletter or manage a simple campaign.
It’s also nice for teams. Nobody is going to be intimidated by this platform, which means everyone is going to use the core features at their disposal.
The platform still offers tools for automation, landing pages, pop-ups, and surveys, so it’s not like you’re extremely limited. But even the UI for each one is fairly spartan and straightforward.
MailerLite has a drag-and-drop editor, which makes it easy for anyone to design a high-quality message. Segment your subscribers to enhance personalization and optimize your campaigns with features like A/B testing.
MailerLite AB Testing
I’d recommend MailerLite for those of you who want simple email software at an affordable rate.
Here’s a look at the price points for MailerLite:
Up to 1,000 subscribers — $10 per month
1,001 – 2,500 subscribers — $15 per month
2,501 – 5,000 subscribers — $30 per month
5,001 – 10,000 subscribers — $50 per month
10,001 – 15,000 subscribers — $75 per month
15,001 – 20,000 subscribers — $100 per month
20,001 – 25,000 subscribers — $120 per month
25,001 – 30,000 subscribers — $140 per month
The pricing tiers continue to rise at about $20-$40 per 10,000 subscribers. MailerLite offers a 30% discount if you sign up for annual billing, making it one of the most affordable options on our list.
There is a free plan for up to 1,000 subscribers, but you’re limited to just 12,000 emails per month, and you don’t get every feature. You can use this option as an extended free trial when you’re just starting out. Learn more and try Mailerlite for free.
Omnisend – Best Omnichannel Email Marketing Platform
Omnisend
Visit Omnisend
PRICE STARTS AT $0
TAILOR-MADE FOR ECOMMERCE BUSINESSES
PRE-BUILT AUTOMATIONS
CROSS-CHANNEL SALES TRACKING
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Omnisend is an easy-to-use email marketing solution that’s tailor-made for ecommerce sites. They offer multiple features such as automated email and SMS messaging in order to convert leads into customers.
They do this by going a step further than most, combining text messages, web browser push notifications, email marketing, Google Customer Match, and Facebook ad retargeting to ensure you connect with the most customers as possible.
All of their channels allow for segmented campaigns. That means you’ll be able to target exactly the customer you need for your product or services.
They also have pre-built automations for actions your customer might take such as cart abandonment emails/messages, along with welcome emails/messages.
Omnisend automated actions for customers.
Their library of themed drag-and-drop templates makes creating gorgeous, on-brand emails simple.
Below is the Omnisend pricing breakdown:
Free — $0
Up to 500 emails per month and reach up to 50 contacts
Omnisend-branded email campaigns
Signup forms, boxes, and pop-ups
Reports
Standard — $16 per month
Up to 6000 emails per month and reach up to 500 contacts
Email campaigns
Signup forms, boxes, and pop-ups
Reports
SMS campaigns and automation
Audience segmentation
24/7 email and chat support
Pro — $99 per month
Unlimited emails per month
Up to 3933 SMS per month
Email campaigns
Signup forms, boxes, and pop-ups
Reports
SMS campaigns and automation
Audience segmentation
24/7 email and chat support
Web push notifications
Facebook custom audiences
Google Customer Match
Priority support
Advanced reporting
Omnisend does not base its plans on annual contracts.
I highly recommend at least the Standard plan. Having unbranded emails alone is worth the cost and you’ll also get access to their email and SMS automation tools. The 24/7 email and chat support are a must-have, too.
Learn more and signup now at Omnisend.
HubSpot – Best for Automated Email Marketing
HubSpot
Visit HubSpot
PRICE STARTS AT $0
POWERFUL EMAIL AUTOMATION
STUNNING EMAIL TEMPLATES
TRAFFIC AND CONVERSION ANALYTICS
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HubSpot is the king of marketing automation–so it’s no surprise they offer a fantastic email marketing solution for any size business.
Hubspot’s tool allows you to quickly and easily create, personalize, and optimize your emails without the need for designers or IT.
Where the software really shines is in the automated workflows. This allows you to easily set triggers for your email subscribers and nurture the leads into customers (or whatever else you want them to do).
The software’s handy mapping tool also lets you visualize this for greater clarity and easy optimization.
Hubspot mapping tool.
Think of it as a choose-your-own-adventure journey that you set for your subscribers. Depending on the specific actions they take, you can have them branch off to experience different, targeted things via email.
The email marketing service is just one tool in the Swiss Army Knife that is Hubspot. It can stand alone or be used in tandem with other offerings such as Marketing Hub and their CRM. Your email marketing only becomes stronger when coupled with those products, too.
Hubspot also has plenty of pre-made email templates to help you get the results you want. With their drag-and-drop builder, you can create great emails with no coding or development knowledge needed.
HubSpot is simple to use and allows you to customize your layout, add calls-to-action and images, and modify your content and colors to match your brand.
Use their advanced personalization tools to personalize your emails in order to boost your open and clickthrough rates with ease. You can use any information in an email subscriber’s contact records to automatically serve up the most relevant subject lines, content, links, attachments, and calls-to-action.
Their A/B testing tool is top-notch. Use it and dive into the in-depth analytics after you send your emails to see which performed better—and why.
Hubspot email reports
Use this data to determine which subject lines get the most opens and the content and calls-to-action that will earn you more sales. You can also leverage this with landing pages and signup forms to accurately get a sense of the ROI of email campaigns.
The HubSpot email tool is free for up to 2,000 email sends per month, with paid plans starting at $50/month.
Join HubSpot for free to create and send email campaigns that look professionally designed and display perfectly across any device—all by yourself.
Moosend – Best for Ecommerce
Moosend logo
Visit Moosend
STARTS AT $0
AI-POWERED ECOMMERCE
UNLIMITED EMAILS
REPORTING & ANALYTICS
TRY IT FOR FREE
Moosend offers an email marketing solution no matter if you’re a complete beginner or if you’re a seasoned pro. If you have an online store, this is the perfect tool.
From their easy drag-and-drop email builder, to their easy segmentation tool, to their accurate real-time analytics, they have all the features you need to nail your email marketing campaigns.
Our favorite thing about Moosend is their ecommerce AI. It leverages machine learning and collaborative filtering to target customers with products they might like based on the shopping habits of similar customers.
Moosend AI ecommerce tool.
You’ll also be able to easily cross sell based on customer shopping habits, and keep track of how often they buy certain products (e.g. perishables) so you can regularly promote the products they need to them when they need it.
I haven’t seen any other email marketing service do this. But it has the potential to really help out the newer ecommerce business looking to level up their targeting and segmentation game.
Moosend targeting and segmentation tool and dashboard.
Moosend also does the basics of email marketing very well. Their advanced personalization features allows you to create emails unique for your target customer. Their segmentation tool allows you to spit your audience by purchasing behavior, cart abandoned products, and more.
They don’t offer that many themes with just 40 responsive themes to choose from. However, they’re all highly customizable and eye-catching.
Pricing starts free with their premium plans starting at $8 per month. More detailed information is below:
Free — $0/month
Unlimited emails
Signup and subscription forms
Reporting and analytics
No credit card required
Pro — $8/month
Landing pages
Transactional emails
Phone support
SMTP server
5 team members
Enterprise — Custom pricing
Custom reporting
Dedicated account manager
SSO & SAML
On-boarding and migration
10 team members
Service-level agreement
Try Moosend for free for 30 days.
AWeber – Best Value For Low Subscriber Count
AWeber
Visit AWeber
PRICE STARTS AT $19/MO
GREAT FOR <500 SUBSCRIBERS
A/B TESTING AND AUTOMATION TOOLS
700+ PRE-BUILT TEMPLATES
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AWeber is a traditional email marketing service that’s reliable and very affordable.
Where AWeber really shines, though, is its simple pricing structure. In fact, it’s very lucrative to those with small lists (500 subscribers or less).
Unlike other platforms that add features and capabilities for plans at different price points, AWeber offers all of its features with every plan.
Pricing is based strictly on the number of subscribers on your list. So you’ll get the same features whether you have 20 contacts or 20,000 contacts.
Here’s an overview of the pricing tiers.
0 – 500 Subscribers — $19 per month
501 – 2,500 Subscribers — $29 per month
2,501 – 5,000 Subscribers — $49 per month
5,001 – 10,000 Subscribers — $69 per month
10,001 – 25,000 Subscribers — $149 per month
AWeber email campaign page.
With AWeber, you’ll get all of the basic features that you expect with an email marketing service:
700+ pre-built templates
Drag-and-drop email builder
Email analytics
A/B testing
Sign up forms
Automation
Third-party integrations
Subscriber segmentation
AWeber is an industry leader in email deliverability rates. They make sure that your content is optimized to reach your subscribers’ inboxes.
You can try AWeber for free.
GetResponse – Best For Automated Lead Generation
GetResponse
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PRICE STARTS AT $15/MO
AUTOMATED SALES FUNNELS
200+ EMAIL TEMPLATES
24/7 LIVE CHAT SUPPORT
GET A 30 DAY FREE TRIAL
GetResponse is a bit more than a basic email marketing service. It’s more of an all-in-one solution that specializes in automation.
And when we say all-in-one, we mean it.
With tools and features such as audience segmentation, autoresponders, landing page builders, automated emails, advanced analytics, and even a webinar software, you’ll be able to collect beaucoup leads, put them in the right workflows, and turn them into returning customers.
One standout tool that GetResponse offers is called Autofunnel. It can be used to create funnels for sales, leads, webinars, and more. It’s fully automated and very easy to use.
Funnels include things like emails, landing pages, exit popups, marketing automation, Facebook ads, and ecommerce integration. It all depends on your goals and how you want to set it up. But GetResponse provides all the tools you need to grow your subscriber list and monetize those contacts.
Once a user enters your funnel, everything is fully automated by GetResponse. It’s the perfect way to guide customers through the conversion process with multiple digital touchpoints.
GetResponse Features
Let’s take a closer look at GetResponse’s plans and pricing.
Basic — Starting at $15 per month
Autoresponders
Unlimited landing pages
1 sales funnel
Unlimited lead funnels
Sell e-products
Plus — Starting at $49 per month
Automation builder with 5 workflows
5 sales funnels
Contact scoring capability
Webinars with up to 100 attendees
CRM software
Professional — Starting at $99 per month
Automation builder with unlimited workflows
Paid webinars with up to 300 attendees
Unlimited sales funnels
Unlimited webinar funnels
Max (enterprise tier) — Custom pricing
Transactional emails
Dedicated IP
Webinars with up to 500 attendees
Consulting services for email campaigns
Dedicated account manager
These prices are all based on 1,000 subscribers. The rate will increase as your list grows. As you can see, even the entry-level plan offered by GetRetresponse comes with advanced features like autoresponders, lead funnels, and sales funnels.
All plans come with 220 email templates, 180 landing page templates, 700 form templates, 40 autofunnel templates, 150 integrations, and 24/7 live chat support.
But to really get the most out of this software, I’d recommend the Plus plan, especially if you don’t already have CRM software. The base rate is definitely higher compared to the other services we’ve seen. However, the plan just comes with so much more.
Instead of just getting email software, you’re benefiting from building automated lead funnels, landing pages, webinars, and lots of other extras that just aren’t included from other providers.
GetResponse offers discounts for annual and 24-month contracts if you pay in advance. At the very least, you can try GetResponse free for 30 days.
Drip – Best for New Ecommerce Businesses
Drip
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PRICE STARTS AT $49/MO
24/7 LIVE CHAT AND EMAIL SUPPORT
CRM FOR ECOMMERCE STORES
AUTOMATIC REVENUE ATTRIBUTION
GET A 14 DAY FREE TRIAL
Drip is a relatively new platform. It’s a CRM that offers email marketing for ecommerce businesses.
I like Drip because they’re great for new ecommerce merchants since they focus on offering smaller, independent shops the same powerful automation and segmentation tools for email marketing as larger ecommerce stores.
As such, they’re great for newer brands looking to get a leg up.
With Drip, you can track valuable commerce metrics related to customer intent and purchase behavior.
You’ll be able to segment new website visitors from returning customers. Drip also lets you target users who abandoned their carts.
Get nitty-gritty without hours of data mining–Drip gives you tools that make it easy to target the right people with timely offers.
Drip data mining tool.
Their CRM helps you reach customers through multiple touchpoints online, including email. Drip also has a revenue attribution feature, giving you a clearer view of which campaigns are actually making you money.
Again, this is ideal for ecommerce shops.
With personalization capabilities, powerful segmentation options, and detailed analytics, Drip has everything you need to succeed with email marketing.
Pricing is based on the number of customers in your account. All plans come with the same features and benefits.
1-500 subscribers — $19 per month
501-2,000 subscribers — $29 per month
2,001-2,500 subscribers — $39 per month
2,501-3,000 subscribers — $49 per month
3,001-3,500 subscribers — $59 per month
3,501-4,000 subscribers — $69 per month
4,501-5,000 subscribers — $79 per month
5,001-6,000 subscribers — $99 per month
6,001-7,000 subscribers — $109 per month
This stretches all the way up to plans that allow for up to 140,000 subscribers before pricing becomes custom.
All Drip plans come with 24/7 live chat and email support. You can try it out free for 14 days and have access to all of the features.
ConvertKit – Best for Influencers, Bloggers, and Creators
ConvertKit
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PRICE STARTS AT $29/MO
EXCELLENT FOR INDEPENDENT CREATORS
CUSTOM FORMS & REPORTING
EASY TAGGING AND SEGMENTING
GET A 14 DAY FREE TRIAL
ConvertKit is one of my favorite email marketing services.
It’s a perfect choice for creators of all stripes. That includes influencers, bloggers, video producers, musicians, artists, and more. That’s because their platform focuses more on engaging your audience and nurturing them with landing pages, ecommerce platforms, and membership sites.
You’ll be able to create leads out of casual visitors to your social media accounts, blogs, YouTube videos, Facebook pages, and more.
For those of you who want to build automated email funnels at an affordable price, ConvertKit will be a top option for you to consider.
ConvertKit Features
To set up automated emails, you’ll be guided through a simple visual flow chart.
Instead of having multiple lists of contacts, ConvertKit groups all of your subscribers into one list. But you’ll still be able to tag them manually for segmentation purposes or with auto tags based on their behavior to improve the personalization of your campaigns. That’s great for creators with big audiences.
ConvertKit is best for sending quick emails with clean formatting. There are no complex designs or distracting elements here.
Like most email marketing software, ConvertKit pricing is based on the number of subscribers you have.
0 – 1,000 Subscribers — $29 per month
1,000 – 3,000 Subscribers — $49 per month
3,000 – 5,000 Subscribers — $79 per month
If you switch to ConvertKit with more than 5,000 subscribers, you’ll benefit from their free concierge migration service. You can save some money and get two months for free if you sign up for an annual plan.
ConvertKit has more than 70 third-party direct integrations, customizable forms, and custom reporting. Email and live chat are available for 12 hours per day, Monday through Friday, with limited support on nights and weekends.
Still not sold? Take advantage of ConvertKit’s free 14-day trial to test it out on your own.
How to Find the Best Email Marketing Service for You
The best available email marketing service is going to be unique to you. After all, the multi-million dollar info product business is going to have very different needs than the humble blogger.
But there are specific factors that we took into consideration, because we believe that they tend to be the most important ones for most businesses.
I’ll break down the details of our process for making this list and explain what matters, what doesn’t, and what you need to know to find the best option for you.
Use our methodology to help guide your ultimate decision.
Plenty of Email Templates
There are a lot of reasons to want an email marketing service. You might want to create your first sales funnel and incorporate email into your marketing strategy. Or maybe you just want to send the occasional newsletter out to subscribers.
Whatever your reason, you want your emails to look good while you do it.
That’s why you should find an email marketing service that takes the stress out of things like formatting and typesetting by giving you a list of great email templates for any of your needs.
Many of the offerings above offer drag-and-drop email templates to help take the headache out of designing a great-looking email. With tools like MailChimp’s email builder, you’re filling out the basic info and a stunning email takes shape on its own.
They’ll also offer a variety of different email template types to fit specific purposes.
For example, Hubspot comes with a library of pre-built sales email templates ready for you and your business to use. If you want, they’ll even allow you to create your own templates unique to your business. You can customize them to your exact needs and save them for use whenever you need them.
MailChimp is another great service with tons of different email templates for different needs such as selling a product or promoting a blog post. It’s also highly customizable, allowing you to create specific ones for your brand’s goals.
Simple Segmentation
As your business grows, you’re going to want to target different parts of your audience for different products. After all, if you offer a variety of different services and products, not everyone on your list will want the same thing.
A good email marketing service gives you easy but powerful ways to segment your audience.
For example, a service like MailChimp allows you to tag segments of your audience depending on how they subscribed to your email list. That way, you can put those segments into specific targeted funnels easily and automatically (more on that later).
A service like Omnisend (pictured above) allows you to send segmented campaigns based on things like your subscriber’s interests, demographics, email open rates, and the products they’ve purchased.
It’s important to note: If you want segmentation features (and if you’re serious about email marketing, you should), you’re going to have to pay for it. This often doesn’t come with a service’s free plan. However, it’s well worth it, especially if you’re focused on growth and conversions.
In-Depth Analytics
As the old business adage goes: “If you can measure it, you can improve it.”
To that end, a good email marketing service will give you all the reporting tools you need to provide you with in-depth metrics and KPIs.
Knowing this information will give you vital data about where your subscribers live, who they are, and what they want from your business.
It’ll also help you create better services and marketing strategies in the future. For example, you’ll be able to better segment your audiences with the right analytics.
HubSpot has some of the best traffic and conversion analytic tools available. Along with their A/B testing feature, their analytics tools will let you know exactly how each of your emails perform and why.
Easy Automation
There’s nothing quite like the “set it and forget it” approach to business.
When an email marketing service is automated, you don’t have to worry about making sure that each and every one of your new subscribers is in the right sales funnel. Once you’ve set it up, they’ll receive the emails they should receive automatically.
That’s why you want to find an email marketing service that will let you easily set up automated emails without a lot of fuss and complex tagging schemes.
Constant Contact (pictured above) is a standout when it comes to automating emails. It lets you trigger welcome messages for any new subscribers and put them into specific drip campaigns depending on their actions. The simple design allows you to do this easily, too, with no headaches involved.
GetResponse is another option to definitely consider if automation is your game. Its Autofunnel platform allows you to easily create fully automated sales, leads, and webinar funnels in just a few clicks.
Top Email Marketing Services for 2022 in Summary
What’s the best email marketing service? I wish I could point you to just one, but your strategy, goals, audience, and budget are going to determine the right solution.
Use the reviews and methodology above to home in on the perfect one for you. Here’s a recap of what we covered:
Sendinblue — Best for growing your customer base
Constant Contact — Best drag-and-drop builder
MailerLite — Best for the essentials at an affordable price
Omnisend —Best omnichannel email marketing platform
HubSpot — Best for automated email marketing
Moosend — Best for ecommerce
AWeber — Best value for low subscriber count
GetResponse — Best for automated lead generation
Drip — Best for new ecommerce businesses
ConvertKit — Best for influencers, bloggers, and creators
Whether you’re starting a new list from scratch, switching providers, or looking for a full-service CRM, there’s an option for you above.
Conclusion
Let us know your thoughts in the comment section below.
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