Employee Advocacy Social Media Tools are the secret weapon to building your brand’s social media presence.
It’s not a big secret that word-of-mouth advertising is the most effective form of marketing. The same goes for social media. Your employees are your brand’s best advocates, and when you give them tools to share content about your company on their own social media accounts, you can supercharge your social media presence.
A huge part of the value of employee advocacy is that it helps scale your company’s social media presence. It can be time-consuming to create and post content consistently on all of your company’s channels, but if you have an army of employees who are passionate about what they do and eager to share it with their friends, you can easily build a steady stream of fresh, authentic content that will reach more people than you otherwise would on your own.
Employee Advocacy Social Media Tools
Did you know that 64% of companies credit employee advocacy with attracting and developing new business, while 45% attribute new revenue streams to advocacy? So it’s only natural that more and more companies are looking to leverage advocacy for higher social reach and authenticity. To help you pick the right employee advocacy tool, we have assembled a list of the Top 10 Employee Advocacy Tools.
But first, let’s define employee advocacy.
What is Employee Advocacy?
Employee advocacy is a social media marketing tactic that taps into the potential of employees’ social networks and authority.
By providing company content for the employees to share on social media, marketers are able to extend their social reach and amplify their message. Employee advocacy also has the power to turn employees into brand ambassadors, adding authenticity and attaching a face or better yet, faces, to the brand message.
Top 10 Employee Advocacy Tools
LinkedIn Elevate
Oktopost
Hootsuite Amplify
Bambu
SocialChorus
Dynamic Signal
Smarp
Sprinklr
Sociabble
Connecteam
- LinkedIn Elevate – (now LinkedIn “My Company”)
Linkedin elevate is one of the top 10 employee advocacy tools
LinkedIn Elevate offers an advocacy tool that, unsurprisingly, leverages LinkedIn’s social media platform. Elevate enables program admins to curate content trending on LinkedIn and then suggest it to employees. Other features include a list of most engaged employees, analytics and targeting employees on LinkedIn with updates and reminders.
Elevate is a great fit for companies whose advocates are most active on LinkedIn. Elevate’s direct access to trending content on LinkedIn can also be a useful source of inspiration for marketers who struggle with content curation.
Companies that focus heavily on social recruitment are a natural fit for this tool, seeing as HR teams already spend a significant portion of their time on the social network.
Recently, LinkedIn Elevate was deprecated and instead Linkedin has begun offering basic employee advocacy tools through the company page.
- Oktopost
oktopost is one of the top 10 employee advocacy tools
Oktopost is a social media management and employee advocacy platform for B2B companies. Oktopost enables B2B marketers to streamline all their social media and advocacy activities on one platform, pulling content from corporate channels to share on advocacy channels and vice versa.
With comprehensive capabilities, such as content suggestions, gamification, and social compliance, it allows B2B companies to not only reach marketing goals, but also strengthen employee engagement.
Oktopost’s platform tracks business metrics such as clicks and conversions, as well as engagement metrics (likes, shares, comments. It works well for B2B companies that are looking to not only boost brand awareness, but also generate business results and measure the impact of advocacy on the bottom-line.
Oktopost also allows B2B marketers to get more out of their social media data, through integrations with leading marketing automation platforms, such as Marketo, HubSpot, Pardot, Eloqua and others.
Leveraging these integrations, B2B marketers are able to capitalize on data and enhance lead segmentation, scoring, nurturing, and attribution programs. Oktopost also integrates with Salesforce, enabling social selling for sales reps, without leaving the Salesforce platform.
- Hootsuite Amplify
hootsuite amplify is one of the 10 employee advocacy tools
Hootsuite Amplify is an add-on of Hootsuite’s social media management solution. The platform allows marketers to send email notifications about new content, share with advocates pre-approved content and post content via a mobile app.
Amplify is a good fit for your company if your team is already using Hootsuite, which would make onboarding and training easier. It’s a good solution for boosting brand awareness on social media, as it tracks the traditional B2C engagement metrics such as likes, shares, comments and overall reach.
- Bambu
bambu is one of the top 10 employee advocacy tools
Bambu is an employee advocacy tool by Sprout Social. Using Bambu, marketers can create a curated content feed for employees to share on social networks and amplify the brand’s message.
Bambu does not offer direct integration with Sprout Social but can be connected with Sprout Social’s social media management platform via Zapier.
Bambu offers a few premium services, such as tradeshow event marketing, change management services and virtual event marketing. It also offers a social selling solution, which measures B2C metrics such as shares, impressions, and clicks.
- SocialChorus
social chorus is one of the top employee advocacy tools
SocialChorus is a workforce communications platform that allows companies to plan, create and measure employee communications in one platform. The platform focuses on enabling leadership communications, HR communications, change management features – and also has employee advocacy capabilities.
It helps marketers simplify internal communications planning and personalize the employee experience. SocialChorus is a good fit for companies looking for an employee communications platform that also includes elements of employee advocacy.
- Dynamic Signal
dynamic signal is one of the top employee advocacy tools
Dynamic Signal is a solution similar to SocialChorus – it enables both advocacy and overall internal communications. Among the social networks it supports are Weibo, Xing, BlogSpot, Tumblr, and WordPress blogs. Its integrations include several tools, such as Facebook Messenger, Slack, Oracle, Marketo, and others.
Dynamic Signal’s analytics suite aggregates data from social and internal channels and shows both internal content engagement and the social one. Brands looking for an all-in-one solution for internal communications and social advocacy will find this platform a good value.
- Smarp
smarp is one of the top employee advocacy tools
Smarp is an employee communications, engagement, and advocacy platform that features an internal content hub where employees can discover and then share content.
Using this tool, marketers can generate a news feed where employees can stay up to date with company news and announcements. The news feed allows employees to bookmark content for sharing, while the content hub features an internal resources database.
Smarp is great for gauging employee engagement as it tracks internal metrics and uncovers which content resonates with employees. One of its unique features is an “earned media score”.
It’s also a good fit for consumer brands looking to track social “vanity” metrics such as likes, shares, and followers, which makes companies like L’Oreal, Nissan, and Marriot prominent Smarp customers.
- Sprinklr
sprinklr is one of the top 10 employee advocacy tools
Sprinklr Advocacy Marketing allows marketers to identify and engage the most active brand advocates, whether those are employees or external influencers and customers.
It includes a digital hub where advocates can provide feedback for content, share it, and interact with other advocates. The tool has various gamification features, such as granting badges and points to top advocates.
Sprinklr Advocacy Marketing is one of a number of solutions offered by the company, such as content management, advertising and more, so this tool would work well for marketers looking for a single platform of marketing and advertising tools.
- Sociabble
sociabble is one of the top 10 employee advocacy tools
Sociabble’s platform doesn’t limit itself to employee advocacy, offering additional features, such as influencer marketing, internal communications, and employer branding.
It allows marketers to create personalized push notifications and newsletters for employees and also features integrations with retargeting tools like RadiumOne.
Sociabble enables users to build feeds of relevant content by aggregating content from social media, RSS feeds, and direct URL links. Users can also create their own content on the platform and share it with groups. It would be a valuable platform for teams looking for both internal communications and advocacy solutions.
- Connecteam
connecteam is one of the top 10 employee advocacy tools
While not strictly an employee advocacy platform, Connecteam offers an employee communication and engagement tool that can be used to support and sustain advocacy effectively, and this is what earned it a spot on this list.
Connecteam features multiple employee communication tools such as live chat group conversations, contact directory, feedback surveys and more. It also includes learning features accessible via desktop and mobile.
Connecteam is a good choice for global organizations, with multiple locations worldwide, seeing as it aims to connect employees who aren’t all necessarily based in the same geographic location.
Get Your Message Across New Social Audiences
We hope this list has made it easier for you to decide which advocacy tool is the best fit for your company. Now that you’re ready with the right platform, take a look at our guide for launching an employee advocacy program – and start extending your social reach.
free employee advocacy tools
Employee advocacy is a critical aspect that is often ignored by many brands. Employee advocacy tools can help you grow your brand value and reach. They also help employees push their professional growth as well.
In fact, according to a survey, about 87.2% of respondents said that employee advocacy contributes to growing their professional network. In addition, 76% of them feel that it helps them keep up with industry trends.
To leverage employee advocacy to its fullest, you can use one of the best employee advocacy platforms. These platforms can help you implement employee advocacy programs with ease.
However, before we get to our list of the top employee advocacy tools, let’s understand employee advocacy.
Disclosure: This content has a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).
Table of Contents
What is Employee Advocacy?
How Do You Improve Employee Advocacy?
Be Transparent
Position Your Employees as Experts
Make it Easy to Share Your Posts
Offer Rewards and Incentives
Customize Content
Send Reminders
Don’t Force It
Show Behind-the-Scenes Footage
Which are the Best Employee Advocacy Tools?
- Buyapowa
- LinkedIn Elevate
- Sprout Social
- Dynamic Signal
- Oktopost
- EveryoneSocial
- DrumUp
- Smarp
- LumApps
- Sociabble
- Connecteam
- SocioSquares
- DSMN8
- Hootsuite Amplify
- Influitive
Bouns Tool #1: PostBeyond
FAQ
Ready to Start Your Employee Advocacy Program?
What is Employee Advocacy?
Did you know that people rate a regular employee as being a more credible voice (53%) than a CEO (47%)?
Isn’t that surprising?
Employee advocacy takes advantage of this trust and allows employees to contribute to a brand’s marketing efforts on social media and elsewhere. In a nutshell, employees can become brand advocates.
They can contribute to promotion in several ways, including recommending company products to their family and friends on social media and in person. They can also represent company interests externally and internally. In some cases, employees who are experts on a product or service can become the company spokesperson on social media.
But how do you encourage employees to take part in the brand advocacy program?
Let’s take a look.
How Do You Improve Employee Advocacy?
If you’ve started an employee advocacy program without success, here are ways you can improve it:
Be Transparent
Tell your employees why you want them to take part in the program. Do not just set it as a rule and expect everyone to follow it blindly. Instead, provide your employees with a logical explanation for why engaging with company content is crucial.
Position Your Employees as Experts
Let your employees try out your products and feature their reviews on your social media accounts. Nordstrom, for example, lets their employees showcase their taste in fashion on their social media channels.
Position Your Employees as Experts Employee Advocacy ToolsImage via Instagram
When the featured employee shares this content, it could trigger a viral post as their friends and family may also share and engage with the content on their social media timelines.
Make it Easy to Share Your Posts
Don’t assume everyone on your team knows what to share about your company. Instead, help them create social media content related to your brand.
Alternatively, you can also offer suggestions on what they can share on their social media accounts. Pre-written content or direct links can make the brand advocacy process easier for them.
Offer Rewards and Incentives
Reward engaged and active employees and show appreciation for the help they’ve offered. You can also provide incentives to encourage others to join the program using contests or competitions.
Customize Content
Don’t assume every employee will share the social media content you provide. Instead, customize the social media content to fit the taste of individual employees. Find out what every employee cares about the most and provide social media content that may resonate with them.
Send Reminders
Send reminders to employees to share and encourage them to be active on the various social networks. Sometimes they may just forget to share company social media content.
Don’t Force It
Do not force your employees to post social media content that they may not want to share. Your job is to only provide them with suggestions and encouragement. If you come across as pushy, you may lose their respect.
Show Behind-the-Scenes Footage
Share employee milestones, office celebrations, company outings, and videos showing a day in the office. Employees featured in the footage may want to share the social media content with their social networks, leading to increased engagement.
Show Behind-the-Scenes Footage Employee Advocacy ToolsImage via Instagram
Now, that you have a better understanding of what employee advocacy is, let’s dive into the top employee advocacy tools:
Wondering what these employee advocacy tools are and which one will be the best for your business?
Here are some of the top employee advocacy tools you can use.
Which are the Best Employee Advocacy Tools?
Increase and track your employee advocacy using these employee advocacy platforms.
- Buyapowa
First up on our list of employee advocacy tools, Buyapowa allows you to activate your most passionate brand advocates — your employees — via its employee advocacy referral toolkit.
The feature-rich Buyapowa employee advocacy platform delivers a digital-first employee advocacy program that gives employees exclusive rewards for referring in their friends and colleagues and turning them into customers.
The platform also offers performance analytics, advanced configuration for fraud prevention, dynamic reward support, and a fully white-labeled front-end interface.
What sets it apart from the other employee advocacy tools?
Unlike simple, low-cost, plug-and-play employee advocacy tools, the Buyapowa platform is an enterprise-level product.
One of its unique selling points is the ability to integrate with the back-end processes of its clients. For example, it helps you ensure that your employees get rewards only for genuine referrals. You can also set different rewards instructions for different actions taken by the referred client.
Buyapowa’s employee advocacy solution offers powerful referral solutions for enterprises all over the world, especially those in the telecom, finance, and retail sectors.
Buyapowa
Image via Buyapowa
- LinkedIn Elevate
LinkedIn Elevate is one of the finest employee advocacy tools that can help you leverage LinkedIn.
Want to know what makes it one of the best? Read about its features, mentioned below to find out:
You can curate the finest content on the platform and suggest it to your employees using this platform. It also shows you analytics, such as the most engaged employees and has features that help you give updates and reminders to them.
It’s a great employee advocacy software service for all those whose advocates are active on LinkedIn as the platform only lets you grow your reach on it. As the tool comes from LinkedIn, you also get direct access to trending content, which can make it a very useful source for curating content.
If your company uses LinkedIn for recruitment, this platform can be extremely helpful for you. This is because it can position your brand as an authority figure in your industry on LinkedIn.
LinkedIn Elevate Employee Advocacy Tools
Image via LinkedIn Elevate
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- Sprout Social
Sprout Social allows you to amplify your reach on social media through its employee advocacy tool.
Bambu, its platform, enables you to curate some of the finest content on social networks and is thus one of the top employee advocacy tools. It also offers premium features like virtual event marketing and tradeshow event marketing.
However, it’s not possible to directly integrate this employee advocacy software solution with Sprout Social. You can, however, connect it using Zapier. Additionally, it offers a social selling solution that can help you measure B2C metrics like impressions, shares, and clicks.
Sprout Social Employee Advocacy Platforms
Image via Sprout Social
- Dynamic Signal
Using Dynamic Signal, you can drive the growth of your brand by leveraging the influence of your employees. Using this employee advocacy tool, you can empower your employees by sharing high-quality company-approved social media content with them.
What makes it one of the best employee advocacy tools is the fact that it allows you to track, analyze, and optimize employee advocacy too.
Want to know the best part?
It offers integrations with some of the biggest tools, such as Slack, Facebook Messenger, and Oracle.
Additionally, you can not only track social engagement data but also data from internal channels to understand your overall content engagement. This makes it the perfect platform for all those looking to improve internal communications and drive employee advocacy too.
Dynamic Signal Employee Advocacy Tools
Image via Dynamic Signal
- Oktopost
Oktopost enables you to streamline all of your social media and advocacy activities through its platform. One of the top employee advocacy tools, Oktopost includes operations like pulling content from social media, sharing it with your employees, and then tracking business metrics.
The depth of the data that you get to analyze makes it one of the best employee advocacy tools for your brand.
It works well for B2B companies that are looking to generate business results and not just build brand awareness.
In addition, it allows integrations with some of the most major marketing automation platforms such as HubSpot, Eloqua, and Marketo. This employee advocacy software service also offers integration with Salesforce, which helps you drive social selling without leaving the platform.
Oktopost Employee Advocacy Tools
Image via Oktopost
- EveryoneSocial
Next on our list of the top employee advocacy tools, EveryoneSocial is trusted by large and enterprise organizations for employee advocacy, social selling, employer branding, and internal communications.
Your employees can not only share content on social media, but they also boost engagement by liking or tagging other colleagues. This is to ensure that everyone sees important social media information.
EveryoneSocial is one of the first employee advocacy platforms to have a native built-in application for Salesforce. Some additional features include a Chrome extension for easy content suggestions, push notifications, and in-depth reporting.
One of the top employee advocacy tools, EveryoneSocial enables your employees to create their own personal streams of content too, and it boasts numerous integrations with major platforms.
EveryoneSocial Employee Advocacy Tools
Image via EveryoneSocial
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- DrumUp
Using this employee advocacy tool, you can turn your employees into your brand’s social media ambassadors. It provides an easy method of broadcasting content to your employees.
The reason why it’s one of the best employee advocacy programs is that you can schedule posts on various social networks with one click from its dashboard.
DrumUp Employee Advocacy Tools
Image via DrumUp
- Smarp
Smarp has an internal content hub through which employees can discover the latest content and share it. You can easily populate this newsfeed with the latest company news and updates. (This makes it one of the best employee advocacy tools out there.)
It’s one of the best employee advocacy platforms because it also allows you to track employee engagement metrics. You can also see the earned media score through this platform.
What’s more, you ask?
In addition to the relevant metrics, it also helps you measure vanity metrics such as shares, likes, and followers. The platform also features a content hub that consists of an internal resources database.
Smarp Employee Advocacy Tools
Image via Smarp
- LumApps
LumApps shows the way ahead with its stellar employee advocacy tool. You can maximize your social reach and build your brand image by empowering your employees to share your content. The ease with which you can share content with your employees makes this one of the best employee advocacy programs out there.
One of the top employee advocacy tools, it also simplifies the entire process of sharing the posts for your employees by giving them a single platform to manage both social media and internal communication.
LumApps Employee Advocacy Tools
Image via LumApps
- Sociabble
Sociabble is one of the best employee advocacy tools not only for promoting employee advocacy but also for managing influencer marketing, internal communications, and more.
You can create personalized push notifications and share them with your employees. It’s possible for your employees to develop their own content as well and share it in their groups. It also allows you to gather content from social media, RSS feeds, and URLs.
Sociabble Employee Advocacy Tools
Image via Sociabble
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- Connecteam
Also one of the top employee advocacy tools, Connecteam is a great employee communication and engagement tool that serves as an employee advocacy platform too.
It’s possible to chat and communicate within your groups through this employee advocacy software service, and you can also have a contact directory on it. Through your communications, you can drive employee advocacy programs and motivate your employees to share your brand updates on social media.
Connecteam Employee Advocacy Tools
Image via Connecteam
- SocioSquares
SocioSquares has an employee advocacy tool, SocioAdvocacy, that helps you leverage the influence of your employees.
It’s possible to share content on multiple platforms through a single click using this employee advocacy software solution. You can also get real-time reports of your progress through the platform, and it’s got cross-platform accessibility too.
SocioSquares Employee Advocacy Tools
Image via SocioSquares
- DSMN8
DSMN8 is one of the best all-in-one employee advocacy tools that can help you increase your reach and engagement.
Want to know what makes it so good?
It’s one of the best employee advocacy platforms because it also helps you empower your employees to develop their networks to increase your brand visibility. You can create brand advocates from your staff and showcase your company culture, products, and services to others on social media through them.
DSMN8 Employee Advocacy Tools
Image via DSMN8
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- Hootsuite Amplify
Hootsuite Amplify is a great add-on to Hootsuite’s already stellar social media management solutions. This employee advocacy tool allows you to send out email notifications about your latest content and updates to your employees.
It’s also possible to share pre-approved content with your employees and enables them to post it through their mobile app. It’s one of the best employee advocacy software services for those brands that are already using Hootsuite.
Hootsuite Amplify Employee Advocacy Tools
Image via Hootsuite Amplify
- Influitive
Influitive is an interactive employee advocacy tool. You can seamlessly share some of your most up-to-date content with your employees and motivate them to share it with their circles on social media.
You can also nurture your relationships with them and capture the feedback in real-time to push your engagement and reach even further.
Influitive Employee Advocacy Tools
Image via Influitive
Bouns Tool #1: PostBeyond
Honorable mention on our list of the top employee advocacy tools, PostBeyond helps you take your marketing to the next level with employee engagement. It makes the entire process of sharing approved content with your employees simple and short.
In addition, you get access to detailed analytics and insights that can help you understand the impact of employee advocacy programs on your brand visibility.
This employee advocacy platform also brings all of your content under one roof to ensure that your employees can share it easily.
PostBeyond Employee Advocacy Tools
Image via PostBeyond
FAQ
Q1. What are the top employment advocacy programs?
A. These are the top employment advocacy programs today:
LinkedIn Elevate
Sprout Social
Dynamic Signal
Oktopost
EveryoneSocial
DrumUp
Smarp
LumApps
Sociabble
Q2. What does employee advocacy mean? What is brand advocacy?
A. Employee advocacy means the promotion of a company and its products/services by the said company’s employees through social media or word-of-mouth marketing.
Q3. How can employee advocacy be improved?
A. Employee advocacy can be improved with these strategies:
Make your content shareable.
Put your employees in the spotlight.
Educate your employees about your brand, products, and processes.
Offer rewards and incentives to employee advocates.
Share the results of your employee advocacy programs with your employees.
Q4. What is an employee advocate?
A. An employee advocate is an employee who generates positive sentiment for their brand through promotional activities.
Q5. What are advocacy tools?
A. Employee advocacy tools help you automate and optimize all aspects of your employee advocacy programs. They offer services in areas such as content curation, employee tracking, reminders, social selling, and even event marketing.
Q6. What is an example of employee advocacy?
A. Employees flaunting their company swag (branded t-shirts, lanyards, etc.) through social media images is an example of employees acting as company billboards. By portraying the company as a great place to work, such images can play a big role in attracting talent.
Q7. How do I create an employee advocacy program?
A. Here are the basic steps to create an employee advocacy program:
Set your program goals.
Define policies and guidelines.
Entice employees to participate.
Craft a program hashtag.
Measure the performance of employee advocates.
Reward good performers.
Q8. How do I implement employee advocacy tools effectively in an organization?
A. To implement employee advocacy tools in your organization, keep these points in mind:
Consider employee advocacy only if your employee engagement rates are high.
Don’t use employee advocacy as a marketing ploy. Think about how your employees will benefit from it.
Be clear about your advocacy goals and define the metrics to track.
Q9. What brands come to mind when you think of employee advocacy and how do they work to keep their employees engaged?
A. Many top brands have nailed employee advocacy. They include:
Starbucks: They refer to their employees as “partners” on their websites and social media pages, building a sense of proprietorship and community feeling in employees.
Citrix: The brand leverages their 9K+ employee force to expand their reach on social media.
Genesys: They have incorporated social selling into their marketing strategy by using employees as their mouth pieces on social media.
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