This blog post will discuss the essential SEO tools you need to have on hand.
SEO is a complex, time-consuming process that requires a lot of knowledge and skill. There are many different factors that can affect your site’s ranking, from the quality of your content to the strength of your backlinks. With so many moving parts, it can be difficult to keep track of everything, which is why it’s important to use the right tools when conducting your SEO campaigns.
In this post, we’ll cover some of our favorite free and paid tools for doing everything from keyword research to link building and more.
Essential Seo Tools
These 20 SEO tools will help identify any technical issues that may be hurting your organic search performance so you can improve your results.
There is no shortage of technical SEO tools for agencies.
From identifying issues with site speed to crawling and indexing, it’s important to have the right tools in your arsenal to identify any technical issues that may be impacting organic search performance.
What follows is a list of essential technical SEO tools that every SEO professional should become familiar with.
- Screaming Frog
Technical SEO Tools – Screaming Frog
Screaming Frog is the crawler to have.
To create a substantial website audit, it is crucial to first perform a website crawl with this tool.
Depending on certain settings, it is possible to introduce false positives or errors into an audit that you otherwise would not know about.
Screaming Frog can help you identify the basics like:
Missing page titles.
Missing meta descriptions.
Missing meta keywords.
Large images.
Errored response codes.
Errors in URLs.
Errors in canonicals.
Advanced things Screaming Frog can help you do include:
Identifying issues with pagination.
Diagnosing international SEO implementation issues.
Taking a deep dive into a website’s architecture.
- Google Search Console
Technical SEO Tools – Google Search Console
The primary tool of any SEO should be the Google Search Console.
This critical tool has recently been overhauled. The new version replaced many old features while adding more data, features, and reports.
What makes this tool great for agencies? Setting up a reporting process.
For agencies who do SEO, good reporting is critical. If you have not already set up a reporting process, it is highly recommended that you do so.
This process can save you in the case of an issue with website change-overs, when GSC accounts can be wiped out. If it is wiped out, it is possible to then go back to all of your GSC data because you have been saving it for all these months.
Agency applications can also include utilizing the API for interfacing with other data usage as well.
- Google Analytics
Google Analytics
Where would we be without a solid analytics platform to analyze organic search performance?
While free, Google Analytics provides much in the way of information that can help you identify things like penalties, issues with traffic, and anything else that may come your way.
In much the same way as Google Search Console works, if you set up Google Analytics correctly, it would be ideal to have a monthly reporting process in place.
This process will help you save data for those situations where something awful happens to the client’s Google Analytics access.
At least, you won’t have a situation where you lose all data for your clients.
- Web Developer Toolbar
Technical SEO Tools – Web Developer Toolbar
The web developer toolbar extension for Google Chrome can be downloaded here.
It is an official port of the Firefox web developer extension.
One of the primary uses for this extension is identifying issues with code, specifically JavaScript implementations with menus and the user interface.
By turning off JavaScript and CSS, it is possible to identify where these issues are occurring in the browser.
Your auditing is not just limited to JavaScript and CSS issues.
You can also see alt text, find broken images, and view meta tag information and response headers.
- WebPagetest
Technical SEO Tools – WebPageTest.org
Page speed has been a hot topic in recent years, and auditing website page speed audits brings you to a plethora of tools that are useful.
To that end, WebPagetest is one of those essential SEO tools for your agency.
Cool things that can be done with WebPagetest include:
Waterfall speed tests.
Competitor speed tests.
Competitor speed videos.
Identifying how long it takes a site to fully load.
Time to first byte.
Start render time.
Document object model (DOM) elements.
This is useful for figuring out how a site’s technical elements interact to create the final result, or display time.
- Google Page Speed Insights
Technical SEO Tools – Google Page Speed Insights
Through a combination of speed metrics for both desktop and mobile, Google’s PageSpeed Insights is critical for agencies who want to get their website page speed ducks in a row.
It should not be used as the be-all, end-all of page metrics testing, but it is a good starting point.
Here’s why: PageSpeed Insights does not always use exact page speed. It uses approximations.
While you may get one result with Google Page Speed, you may also get different results with other tools.
To perform an effective analysis, it is crucial to maintain the mindset that Google’s PageSpeed provides only part of the picture.
To get the entire picture of what the website is really doing, it is recommended to use multiple tools for your analysis.
- Google Mobile-Friendly Testing Tool
Google Mobile Friendly Test
For any website audit, determining a website’s mobile technical aspects is also critical.
When putting a website through its paces, Google’s Mobile-Friendly Testing tool can give you insights into a website’s mobile implementation.
- Google’s Schema.org Structured Data Testing Tool
Structured Data Testing Tool
The Structured Data Testing Tool performs one function and one function well:
It helps you test Schema structured data markup against the known data from Schema.org that Google supports.
This is a fantastic way to identify issues with your Schema coding before the code is implemented.
- GTMetrix Page Speed Report
Technical SEO Tools – GTMetrixGTMetrix is a page speed report card that provides a different perspective on page speed.
By diving deep into page requests, CSS and JavaScript files that need to load, and other website elements, it is possible to clean up many elements that contribute to high page speed.
- W3C Validator
Technical SEO Tools – W3C Validator
You may not normally think of a code validator like W3C Validator as an SEO tool, but it is important just the same.
Be careful! If you don’t know what you are doing, it is easy to misinterpret the results, and actually make things worse.
For example: say you are validating code from a site that was developed in XHTML, but the code was ported over to WordPress.
Copying and pasting the entire code into WordPress during development does not automatically change its document type. If, while during testing, you run across pages that have thousands of errors across the entire document, that is likely why.
A website that was developed in this fashion is more likely to need a complete overhaul with new code, especially if the former code does not exist.
- SEMrush
Technical SEO Tools – SEMRushSEMrush’s greatest claim to fame is accurate data for keyword research and other technical research.
What makes SEMrush so valuable is its competitor analysis data.
You may not normally think of SEMrush as a technical analysis tool.
However, if you go deep enough into a competitor analysis, the rankings data and market analysis data can reveal surprising information.
You can use these insights to better tailor your SEO strategy and gain an edge over your competitors.
- Ahrefs
Technical SEO Tools – AHREFsAhrefs is considered by many to be a tool that is a critical component of modern technical link analysis.
By identifying certain patterns in a website’s link profile, you can figure out what a site is doing for their linking strategy.
It is possible to identify anchor text issues that may be impacting a site using its word cloud feature.
Also, you can identify the types of links linking back to the site – whether it’s a blog network, a high-risk link profile with many forum and web 2.0 links, or other major issues.
Other abilities include the ability to identify when a site’s backlinks started going missing, its linking patterns, and much more.
- Majestic
Technical SEO Tools – MajesticMajestic is a long-standing tool in the SEO industry with unique linking insights.
Like Ahrefs, you can identify things like linking patterns by downloading reports of the site’s full link profile.
It is also possible to find things like bad neighborhoods, and other domains a website owner owns.
Using this bad neighborhood report, it is also possible to diagnose issues with a site’s linking arising out of issues with the site’s website associations.
Like most tools, Majestic has its own values for calculating technical link attributes like Trust Flow, Citation Flow, and other linking elements contributing to trust, relevance, and authority.
It is also possible through their own link graphs to identify any issues occurring with the link profile over time.
Any agency’s workflow will greatly benefit from the inclusion of Majestic into their link diagnosing processes.
- Moz Bar
Techncial SEO Tools – MozBar
It is hard to think of something like the MozBar, which lends itself to a little bit of whimsicality, as a serious technical SEO tool. But, there are many metrics that you can gain from detailed analysis.
Things like Moz’s Domain Authority and Page Authority, Google Caching status, other code like social open graph coding, and neat things like the page Metas at-a-glance while in the web browser.
Without diving deep into a crawl, you can also see other advanced elements like rel=”canonical” tags, page load time, Schema Markup, and even the page’s HTTP status.
This is useful for an initial survey of the site before diving deeper into a proper audit, and it can be a good idea to include the findings from this data in an actual audit.
- Barracuda Panguin
Technical SEO Tools – Panguin Tool
If you are investigating a site for a penalty, the Barracuda Panguin tool is something that should be a part of any agency’s workflow.
It works by connecting to the Google Analytics account of the site you are investigating. The overlay is intertwined with the GA data, and it will overlay data of when a penalty occurred with your GA data.
Using this overlay, it is possible to easily identify situations where potential penalties occurred.
Now, it is important to note that there isn’t an exact science to this, and that correlation isn’t always causation.
It’s important to investigate all avenues of where data is potentially showing something happening, in order to rule out any potential penalty.
Using tools like this can help you zero in on approximations in data events as they occur, which can help for investigative reasons.
- Google Search Console XML Sitemap Report
Technical SEO Tools – Google XML Sitemaps
The Google Search Console XML Sitemap Report is one of those technical SEO tools that should be an important part of any agency’s reporting workflow.
Diagnosing sitemap issues is a critical part of any SEO audit, and this technical insight can help you achieve the all-important 1:1 ratio of URLs added to the site and the sitemap being updated.
For those who don’t know, it is considered an SEO best practice to ensure the following:
That a sitemap is supposed to contain all 200 OK URLs. No 4xx or 5xx URLs should be showing up in the sitemap.
There should be a 1:1 ratio of exact URLs in the sitemap as there are on the site. In other words, the sitemap should not have any orphaned pages that are not showing up in the Screaming Frog crawl.
Any parameter-laden URLs should be removed from the sitemap if they are not considered primary pages. There are certain parameters that will cause issues with XML sitemaps validating, so make sure that these parameters are not included in URLs.
- BrightLocal
BrightLocal
If you are operating a website for a local business, doing SEO should involve local SEO for a significant portion of its link acquisition efforts.
This is where BrightLocal comes in.
It is normally not thought of as a technical SEO tool, but its application can help you uncover technical issues with the site’s local SEO profile.
For example, it is possible to perform an audit of the site’s local SEO citations with this tool. Then, you can move forward with identifying and submitting your site to the appropriate citations that have not happened yet. It works kind of like Yext in that it has a pre-populated list of potential citations.
One of its essential tools that is great to have is that it lets you audit, clean, and build citations to the most common citation sites (and others that are less common).
BrightLocal also includes in-depth auditing of your Google My Business presence, including in-depth local SEO audits.
If your agency is heavy into local SEO, this is one of those tools that are a no-brainer from a workflow perspective.
- Whitespark
WhitesparkWhitespark is more in-depth when compared to BrightLocal.
Its local citation finder allows you do a deeper dive into your site’s local SEO, by finding where your site is across the competitor space.
To that end, it also lets you identify all of your competitor’s local SEO citations.
In addition, part of its auditing capabilities allows it to track rankings through detailed reporting focused on distinct Google local positions such as the local pack, local finder, and, as well as detailed organic rankings reports from both Google and Bing.
- Botify
Botify
This tool is one of those in-depth tools that comes along once in a great while.
For technical SEO, Botify is one of the most complete technical SEO tools available.
Its claim to fame includes the ability to reconcile search intent and technical SEO with its in-depth keywords analysis tool.
It is possible to tie things like crawl budget and technical SEO elements that map to searcher intent.
Not only that, it is possible to identify all the technical SEO factors that are contributing to ranking through its detailed technical analysis.
In its detailed reporting, it is also possible to detect changes in how people are searching, regardless of the industry that you are focused on.
The powerful part of Botify includes its in-depth reports that are capable of tying data to information that you can really act on.
- Excel
Technical SEO Tools – Excel Tricks
Many SEO pros aren’t aware that Excel can be considered a technical SEO tool.
Surprising, right?
Well, there are a number of Excel super tricks that one can use to perform technical SEO audits.
Tasks that would otherwise take a significantly long time manually can be accomplished much faster.
Super Trick #1: VLOOKUP
With VLOOKUP, it is possible to pull data from multiple sheets based on data that you want to populate in the primary sheet.
This function allows one to do things like perform a link analysis using data gathered from different tools.
If you gathered linking data from GSC’s “who links to you the most” report, and other data from Ahrefs, and other data from Moz, you know that it is impossible to reconcile all the information together.
What if you wanted to determine which internal links are valuable in accordance with a site’s inbound linking strategy?
Using this VLOOKUP video, you can combine data from GSC’s report with data from Ahrefs’ report to get the entire picture of what’s happening here.
Super Trick #2: Easy XML Sitemaps
Coding XML Sitemaps manually are a pain, aren’t they?
Not anymore.
Using a process of coding that is implemented quickly, it is possible to code a sitemap in Excel in a matter of minutes, if you work smart.
See the video I created showing this process.
Super Trick #3: Conditional Formatting
Using conditional formatting, it is possible to reconcile long lists of information in Excel.
This is useful in many SEO situations where lists of information are compared daily.
Want some more Excel tricks? Make sure to read Chapter 10 of this guide: Using Excel for SEO: 5 Essential Tips & Tricks You Might Not Know.
Tools Alleviate Manual Work & Create Streamlined Workflows
For the competitive SEO agency, there is no shortage of SEO tools at your disposal to get the job done.
From link monitoring, to reporting, to identifying website technical issues, tools can mean the difference between a lean, mean, and awesome SEO agency and one of the rest.
best free seo tools
This is a list of the 25 best free SEO tools on the planet.
In fact, these tools have helped my site get 449k+ visitors per month.
Backlinko – Users – September 2021
(Most of which came from SEO.)
The best part?
All of these tools work GREAT in 2022.
Let’s get started…
- Answer The Public
- Woorank’s SEO & Website Analysis Tool
- Animalz Revive
- CanIRank
- Google’s Mobile-Friendly Test
- Seed Keywords
- Exploding Topics
- Seobility
- Ubersuggest
- BROWSEO
- Detailed.com
- Google Search Console
- SERPerator
- Screaming Frog
- Google Analytics
- Reddit Keyword Research Tool
- Yoast WordPress Plugin
- Panguin Tool
- Wordtracker Scout
- Lipperhey
- Bing Webmaster Tools
- Dareboost
- Siteliner
- KWFinder
- People Also Ask
Bonus #1. Bulk Google Rank Checker
Bonus #2. LSI Graph
25 Best Free SEO Tools - Answer The Public
Find 150+ keyword ideas in seconds.
Most SEO tools get their data from the same place: The Google Keyword Planner.
Answer the Public is different.
This awesome tool finds questions that people ask on forums, blogs and on social media.
And it turns those questions into awesome keywords:
Answer The Public – “keto diet”
Best Feature: “Vs. Keywords”
You’d be surprised how many people search for “X vs. Y” keywords in Google.
(For example: “iPhone vs. Android” or “SEMRush vs. Ahrefs”.)
And Answer the Public has a section of the results dedicated to “Vs. Keywords”.
Answer The Public – “keto diet” – Versus section
This brings us to the 2nd tool on our list…
- Woorank’s SEO & Website Analysis Tool
Get a list of SEO improvements in seconds.
This is a very handy Chrome extension.
First, you get an overall SEO score.
Then, the tool shows you EXACTLY how to improve your site’s on-page and off-page SEO.
WooRank – Chrome extension
Best Feature: “Marketing Checklist”
Most SEO tools only tell you about problems… not solutions.
But with Woorank you get a detailed SEO checklist that you can use to fix any issues that you run into.
WooRank – Marketing checklist
And now it’s time for our next free SEO tool…
- Animalz Revive
Improve and update old content.
Animalz Revive helps you find older content on your site that needs an update, an upgrade… or both.
Before this tool, you had to manually comb through your Google Analytics account to find these pages.Which was a giant pain.
Fortunately, this tool tells you exactly which articles on your site need the most attention.
Animalz Revive Advice
Best Feature: “Traffic Loss Since Peak (Views)”
This feature lets you know exactly how many visitors that a piece of outdated content is costing you.
Animalz Revive
- CanIRank
Quickly answer the question: “Can I rank for this keyword?”.
CanIRank is a super-detailed keyword difficulty tool.
And unlike most free SEO tools, CanIRank doesn’t give you generic advice like:
“This keyword is really competitive”
Or
“This keyword has low competition”
Instead, it tells you whether or not YOU can rank for that keyword.
CanIRank
Very cool.
Best Feature: “How can you better target this keyword?”
CanIRank isn’t just for sizing up the first-page competition.
It also gives you suggestions that can help you rank for a specific term.
CanIRank – Keyword probability
- Google’s Mobile-Friendly Test
Get your site ready for Google’s Mobile-first Indexing.
You might have heard that Google recently made a big change to its algorithm.
(This change is officially called “Mobile-First Indexing”.)
The bottom line is this:
If your site isn’t optimized for mobile devices, you’re in big trouble.
Fortunately, you don’t need a full-time developer to make your site mobile-friendly. All you need to do is run your site through the Mobile-Friendly Test tool.
And it tells you whether or not Google considers your site mobile-friendly.
Google’s mobile friendly test
Best Feature: “Page loading issues”
This feature shows you how you can improve your site’s code. That way, Google’s mobile crawler can find and index all of the resources on your site.
Mobile-Friendly Test – Issues
- Seed Keywords
Find completely fresh keyword ideas.
Most keyword research tools work the exact same way:
Enter a seed keyword into the tool.
Get a list of closely-related terms.
The problem with this approach is this:
Everyone types the same seed keywords into these tools.
Well, Seed Keywords takes a completely different approach.
Instead of pulling seed keywords out of thin air, you ask your customers how they’d search for you online.
SeedKeywords – Scenario
Then, type those seed keywords into your favorite keyword research tool.
Best Feature: “Submit Query”
Once the results come in, you can use SeedKeywords to do a Google search for the keywords that people gave you.
That way you can quickly scan the search results… and see how competitive those keywords are.
SeedKeywords – Results
- Exploding Topics
Find popular keywords before they get competitive.
This free SEO tool does one simple thing:
It bubbles up topics that are just starting to trend.
exploding topics Homepage
That way, you can create content around these emerging trends (or optimize your old content around a new keyword).
The tool currently has about 2k topics in its database. And they’re adding more every week.
Best Feature: Categories
Categories let you drill down to a specific topic category that’s important to your business.
For example, let’s say you run marketing for a skincare brand. Well, you’d hit “beauty” and get a list of emerging topics in that space.
exploding topics Category Page
Nice.
- Seobility
Get a deep-dive SEO site analysis.
SEObility crawls your entire site and lets you know about search engine optimization issues like:
Slow loading pages
Blocked pages
Sitemap problems
Technical SEO issues
Lots more
SEOBility
You usually only get this type of stuff from paid SEO tools. So it’s really nice that Seobility gives you this data for free.
Best Feature: Content Report
This report hands you a list of pages that have content-related SEO issues.
(Things like: thin content, missing meta titles, keyword stuffing, and duplicate content.)
SEOBility – Content report
- Ubersuggest
Get keyword suggestions and competition data.
Ubersuggest has a lot of features that are usually only found in premium SEO tools.
But it’s 100% free.
To use it, type in a keyword that you want to rank for (or a competing website that you want to rank above).
Ubersuggest – Search
And Ubersuggest will give you detailed data on keyword difficulty, monthly search volume, and more.
Ubersuggest – Results
Plus, you get a list of suggested keywords that are based on the keyword you typed in.
Ubersuggest – Keyword suggestions
Best Feature: “Comparisons”
This feature shows you “X vs. Y” keywords.
Ubersuggest – Keyword comparisons
In my experience, X vs. Y keywords are super untapped.
Sure, they may not get as many searches as traditional keywords. But they’re SUPER targeted and high-converting.
And to my knowledge Ubersuggest is the only tool that specifically bubbles up X vs. Y keywords.
- BROWSEO
See your site through the eyes of a search engine.
As it turns out, search engines see your site VERY differently than you do.
And BROWSEO gives you the type of x-ray vision that search engines have.
BROWSEO
Best Feature: SERP Preview
Get a sweet preview of how your page appears in the search results:
BROWSEO – SERP preview
This is helpful for figuring out if your title and description tag are SEO-friendly (or too long). And optimizing your title and description can also help you get more organic clicks.
- Detailed.com
Get intel on your competition.
Detailed gives you a curated list of the most popular sites in your industry.
That way, you can size up your biggest competitors.
(And copy what they’re doing.)
Detailed
Best Feature: “Mentions”
This feature shows you who recently linked to (and tweeted about) your competition.
Detailed – Backlinko
- Google Search Console
Get SEO help straight from Google.
No list of free SEO tools would be complete without the Google Search Console.
Why?
The GSC is a VERY feature-rich piece of SEO software. And unlike pretty much every other tool on the market, you know the data is legit.
(After all, it comes from Google.)
For example, you can use the Google Search Console as a rank tracker to check your site’s rankings in the SERPs.
Using Google Search Console as a rank checker
Best Feature: Index Coverage Report
The Index Coverage Report gives you a list of pages on your site that aren’t getting indexed.
You can also see how you can get things back on track.
Google Search Console – Index coverage report
- SERPerator
This awesome tool lets you check the SERPs across different locations and devices.
As you probably know, the search results change dramatically depending on where you are and what device you’re using.
(Especially for local searches, like: “pizza shop” or “landscaper”.)
And this tool lets you see exactly how the results will look for someone searching on a particular phone from pretty much any major city in the world.
SERPerator – iPhone results
Best Feature: Compare Devices
See how the results look on two different mobile devices… side-by-side.
SERPerator – iPhone, compare devices
- Screaming Frog
Find and fix technical SEO issues in seconds.
Let’s face it:
Finding technical SEO problems on your site can be a HUGE pain.
Enter: Screaming Frog.
This nifty tool crawls your site using a Google-like crawler. And it generates a report of potential issues (like HTTP header errors, javascript rendering issues, bloated HTML, and crawl errors).
Screaming Frog
Best Feature: Discover Duplicate Content
As you might have heard, Google HATES duplicate content.
Fortunately, you can use Screaming Frog to quickly ID pages with duplicate content.
Screaming Frog – Duplicate content
- Google Analytics
See how people find and interact with your site.
OK, OK. Google Analytics isn’t really an SEO tool.
But it’s almost impossible to run an SEO campaign without it.
Why?
The data in Google Analytics tells you whether or not your SEO efforts are paying off.
I’m talking about data like:
Organic traffic
Bounce rate
Traffic sources
Time on site
Page speed
Google Analytics
Best Feature: Google Analytics and Google Search Console Integration
Google Analytics is super powerful on its own.
But when you combine it with the Google Search Console?
It’s even MORE powerful.
Linking your GSC account with GA hooks you up with helpful info, like the keywords people use to find your site, your organic CTR, and more cool stuff.
Google Analytics – Google Search Console
- Reddit Keyword Research Tool
This is one of my favorite little keyword research tools.
Why? Because it can bring up terms that I probably wouldn’t find with any other tool.
This tool scrapes Reddit words and phrases that tend to crop up in specific subreddits.
Reddit Keyword Research Tool
So if you know where your target audience hangs out on Reddit, this is a goldmine of keyword and content topic ideas.
Best Feature: Context
This feature takes you to the actual thread on Reddit.
That way, you can see exactly how that keyword is used in discussions.
- Yoast WordPress Plugin
The best SEO plugin for WordPress.
If your site runs on WordPress, you need to install Yoast ASAP.
It’s by far the most robust SEO plugin on the market.
The best part? It’s 100% free.
Yoast SEO WordPress plugin
Best Feature: XML Sitemap Generator
Sitemaps help Google and other search engines find, crawl and index all of the pages on your site.
And with the Yoast plugin, you don’t have to tinker with your sitemap every time you add a new page to your site.
That’s because Yoast updates your sitemap automatically. Cool.
Yoast – Sitemap
- Panguin Tool
Get to the bottom of a rankings drop.
This tool correlates your search traffic with known Google updates.
Why is this helpful?
Well, if you notice that your rankings dropped around the time of a big Google update, you can figure out what went wrong… and fix it.
Panguin
Best Feature: Switch Updates On/Off
Panguin makes it easy to zero in on a specific update.
For example, if you’re a local business that focuses on local SEO, you can only have Panguin ONLY show you Google updates that impacted local results.
Panguin – On/Off
- Wordtracker Scout
Steal your competitor’s keywords.
Wordtracker scout takes a unique approach to keyword research…
Instead of entering keywords into a tool, Wordtracker shows you the most common terms on a page.
That way, you can go over to one of your competitor’s pages… and grab the keywords they’re using in their content.
WordTracker Scout
(Note: This is only available as Chrome extension and isn’t supported for Firefox)
Best Feature: Opportunity
Shows you which keywords on your list have the best ratio of search volume and competition.
WordTracker Scout – Opportunity
- Lipperhey
Powerful website analyzer.
Lipperhey is a full-featured SEO analyzer that doesn’t cost a penny.
LipperHey
Best Feature: Keyword Suggestions
Get a list of keywords to add to specific pages on your site.
(Which can help you get more organic traffic from long-tail keywords).
LipperHey – Keyword suggestions
- Bing Webmaster Tools
Optimize your site for Bing.
Bing Webmaster Tools is basically the Google Search Console… but for Bing.
So if you want to get your site indexed (and ranked) in Bing, Bing Webmaster Tools is a must-have.
Bing Webmaster Tools
Best Feature: Keyword Research Tool
Get keyword ideas (and data) straight from Bing.
And unlike the Google Keyword Planner, the data from Bing is strictly for organic search (not Bing PPC or Adwords).
Bing Webmaster Tools – Keyword Research tool
- Dareboost
Analyze your site for speed, SEO, security and more.
Dareboost isn’t strictly an SEO tool.
But it does analyze your site for things that indirectly impact SEO, like your site’s loading speed and security.
Dareboost
Best Feature: Priorities
Let’s you know where to start first. Helpful if you’re strapped for time.
Dareboost – Priorities
- Siteliner
Get a full SEO report for free.
Siteliner scans your site for SEO problems (like blocked pages, messed up redirects and broken links).
Siteliner
Best Feature: Comparison with Other Sites
This lets you compare your site’s loading speed and page size to other site’s in Siteliner’s database. Helpful for benchmarking.
Siteliner – Comparison with other sites
- KWFinder
No-nonsense keyword research tool.
The best part of KWFinder is how darn easy it is to use.
But don’t let this fool you into thinking KWFinder isn’t powerful. It’s a legit keyword tool that lots of pros use.
KWFinder
Best Feature: LPS
LPS=Link Profile Strength.
This feature basically tells you how many links you’ll need to rank for that keyword.
So if you find a keyword that has a LPS of 50+, you know that you’ll need to do some serious link building to rank for that term.
KWFinder – LPS
- People Also Ask
This free tool pulls questions that appear in the “People Also Ask” section of Google’s search results.
Usetopic – People Also Ask
My only gripe with the tool is that it takes a while for the results to load. But I understand that’s because it has to actually run the search and grab questions from the PAA box. Which takes a while.
Overall, a very cool tool for finding question keywords.
Best Feature: Related Questions
People Also Ask shows you questions that you’d usually have to get by manually clicking on the PAA box in the SERPs.
For example, one of the questions the tool showed me was “What is a good keyword?”. And I also got a handful of questions that were closely related to the original question.
People Also Ask – Related questions
Bonus #1. Bulk Google Rank Checker
Simple and accurate rank checker tool.
If you want to see where you rank for a specific keyword in Google, you definitely want to use a rank tracking tool.
This free tool makes the process a cinch (and you can check up to 10 keywords for free).
Bulk Google Rank Checker
Best Feature: Search Engine Rankings
See where you rank in the SERPs… and where your competitors rank.
Bulk Google Rank Checker – SERPs
Bonus #2. LSI Graph
Advanced content optimization.
LSI keywords can help take your on-page SEO to the next level.
And that’s exactly what LSIGraph is designed to do: it creates a list of LSI keywords that you can sprinkle into your content.
LSI Graph
Best Feature: Analysis
Analysis lets you dig deep on an LSI keyword from your list. That way, you can find even MORE awesome LSI keywords to use.
Conclusion
Let us know your thoughts in the comment section below.
Check out other publications to gain access to more digital resources if you are just starting out with Flux Resource.
Also contact us today to optimize your business(s)/Brand(s) for Search Engines